http://cargocollective.com reaganwrites Mon, 22 Apr 2013 22:01:20 +0000 http://cargocollective.com en http://cargocollective.com/reaganwrites/Barbasol-Campaign-Extensions http://cargocollective.com/reaganwrites/following/reaganwrites/Barbasol-Campaign-Extensions Mon, 22 Apr 2013 22:01:20 +0000 reaganwrites 1198683 We created a Twitter account to develop our Forefather character online. I helped write lots of the tweets. <img src="http://payload.cargocollective.com/1/1/40309/1198683/Screen Shot 2013-04-22 at 5.52.26 PM.png" width="538" height="213" width_o="538" height_o="213" src_o="http://payload.cargocollective.com/1/1/40309/1198683/Screen Shot 2013-04-22 at 5.52.26 PM_o.png" data-mid="29417914" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/1198683/Screen Shot 2013-04-22 at 5.52.57 PM.png" width="539" height="183" width_o="539" height_o="183" src_o="http://payload.cargocollective.com/1/1/40309/1198683/Screen Shot 2013-04-22 at 5.52.57 PM_o.png" data-mid="29417917" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/1198683/Screen Shot 2013-04-22 at 5.53.30 PM.png" width="537" height="240" width_o="537" height_o="240" src_o="http://payload.cargocollective.com/1/1/40309/1198683/Screen Shot 2013-04-22 at 5.53.30 PM_o.png" data-mid="29417918" border="0" align="left"/> To help with the campaign launch, we selected popular figures who would be relevant to our audience (I mean sports dudes and comedians). Each custom ammo box contained special edition screen printed t-shirts, a brand book, a letter, a can of Barbasol (obviously) and the new spots loaded up on a flash drive. Boxes were hand printed and all materials were designed and written in house. <img src="http://payload.cargocollective.com/1/1/40309/1198683/Barbasol_Pkit_2000_905.jpg" width="694" height="528" width_o="694" height_o="528" src_o="http://payload.cargocollective.com/1/1/40309/1198683/Barbasol_Pkit_2000_o.jpg" data-mid="29417989" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/1198683/Barbasol_Pkit2_2000_905.jpg" width="694" height="528" width_o="694" height_o="528" src_o="http://payload.cargocollective.com/1/1/40309/1198683/Barbasol_Pkit2_2000_o.jpg" data-mid="29417993" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/1198683/Barbasol_Pkit3_2000_905.jpg" width="694" height="528" width_o="694" height_o="528" src_o="http://payload.cargocollective.com/1/1/40309/1198683/Barbasol_Pkit3_2000_o.jpg" data-mid="29417994" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/1198683/Barbasol_Pkit4_2000_905.jpg" width="694" height="528" width_o="694" height_o="528" src_o="http://payload.cargocollective.com/1/1/40309/1198683/Barbasol_Pkit4_2000_o.jpg" data-mid="29417999" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/1198683/Barbasol_Pkit5_2000_905.jpg" width="694" height="528" width_o="694" height_o="528" src_o="http://payload.cargocollective.com/1/1/40309/1198683/Barbasol_Pkit5_2000_o.jpg" data-mid="29418004" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/1198683/Barbasol_Pkit6_2000_905.jpg" width="694" height="528" width_o="694" height_o="528" src_o="http://payload.cargocollective.com/1/1/40309/1198683/Barbasol_Pkit6_2000_o.jpg" data-mid="29418006" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/1198683/Barbasol_Pkit7_2000_905.jpg" width="694" height="528" width_o="694" height_o="528" src_o="http://payload.cargocollective.com/1/1/40309/1198683/Barbasol_Pkit7_2000_o.jpg" data-mid="29418009" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/1198683/Barbasol_Pkit8_2000_905.jpg" width="694" height="528" width_o="694" height_o="528" src_o="http://payload.cargocollective.com/1/1/40309/1198683/Barbasol_Pkit8_2000_o.jpg" data-mid="29418010" border="0" align="left"/> Finally, we created the Hall of Man for people to join the ranks of their forefathers. There, they could compete in challenges, vote on other entries and more, all for a chance to win prizes and other Barbasol swag. <img src="http://payload.cargocollective.com/1/1/40309/1198683/HOM_Resized2_2000_905.jpg" width="675" height="875" width_o="675" height_o="875" src_o="http://payload.cargocollective.com/1/1/40309/1198683/HOM_Resized2_2000_o.jpg" data-mid="29425337" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/1198683/HOM_Resized22_2000_905.jpg" width="675" height="875" width_o="675" height_o="875" src_o="http://payload.cargocollective.com/1/1/40309/1198683/HOM_Resized22_2000_o.jpg" data-mid="29425339" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/1198683/HOM_Resized23_2000_905.jpg" width="675" height="875" width_o="675" height_o="875" src_o="http://payload.cargocollective.com/1/1/40309/1198683/HOM_Resized23_2000_o.jpg" data-mid="29425340" border="0" align="left"/> We created a Twitter account to develop our Forefather character online. I helped write lots of the tweets. To help with the campaign launch, we selected... http://cargocollective.com/reaganwrites/Barbasol http://cargocollective.com/reaganwrites/following/reaganwrites/Barbasol Sun, 14 Apr 2013 18:15:17 +0000 reaganwrites 5406768 Radio: Radio: http://cargocollective.com/reaganwrites/Zales-2012 http://cargocollective.com/reaganwrites/following/reaganwrites/Zales-2012 Mon, 25 Jun 2012 17:36:57 +0000 reaganwrites 819133 http://cargocollective.com/reaganwrites/L-L-Bean-Holiday http://cargocollective.com/reaganwrites/following/reaganwrites/L-L-Bean-Holiday Mon, 25 Jun 2012 11:59:48 +0000 reaganwrites 3646676 L.L.Bean employees are passionate about the brand and it's contagious. For this holiday campaign, we let them speak for themselves. L.L.Bean employees are passionate about the brand and it's contagious. For this holiday campaign, we let them speak for themselves. http://cargocollective.com/reaganwrites/L-L-Bean-100-Year http://cargocollective.com/reaganwrites/following/reaganwrites/L-L-Bean-100-Year Mon, 25 Jun 2012 11:48:45 +0000 reaganwrites 3646636 There is one additional video in this series. Coming soon. There is one additional video in this series. Coming soon. http://cargocollective.com/reaganwrites/Stragglers http://cargocollective.com/reaganwrites/following/reaganwrites/Stragglers Sun, 29 Apr 2012 13:52:56 +0000 reaganwrites 567152 Sometimes in life, and especially in ads, things don't work out. Welcome to a collection of one-offs, stragglers and other miscellany that didn't quite have a home, but that I liked enough to want to share. FUN FACT: The USHMM piece is the last remaining piece from my time as an art director (FUN FACT PART TWO: I stopped being an art director because all of my pieces looked like this USHMM piece). <img src="http://payload.cargocollective.com/1/1/40309/567152/Vicks1.jpg" width="574" height="770" width_o="574" height_o="770" src_o="http://payload.cargocollective.com/1/1/40309/567152/Vicks1_o.jpg" data-mid="2603622" border="0" align="left"/>{<img src="http://payload.cargocollective.com/1/1/40309/567152/StringCheese1_o.jpg" width="670" height="414" width_o="718" height_o="444" src_o="http://payload.cargocollective.com/1/1/40309/567152/StringCheese1_o_o.jpg" data-mid="16947203" border="0" align="left"/>[image 3] This is a goofy video I made in college with my friend Charlie for Binaca. <img src="http://payload.cargocollective.com/1/1/40309/567152/USHMM1.jpg" width="605" height="835" width_o="605" height_o="835" src_o="http://payload.cargocollective.com/1/1/40309/567152/USHMM1_o.jpg" data-mid="29424763" border="0" align="left"/> Sometimes in life, and especially in ads, things don't work out. Welcome to a collection of one-offs, stragglers and other miscellany that didn't quite have a home,... http://cargocollective.com/reaganwrites/Pandora-Internet-Radio http://cargocollective.com/reaganwrites/following/reaganwrites/Pandora-Internet-Radio Mon, 11 Oct 2010 18:13:31 +0000 reaganwrites 694927 For Pandora, I wanted to illustrate how the site uses music you like to find other music you'll like by exploring the pairing of music and other things. The campaign utilizes a set of characters based on popular Pandora artists. Image 1 & 2: A Firefox add-on that analyzes content of the websites that you visit to develop a station that corresponds to your web experience. Image 3: An iPhone app that utilizes the artist characters and allows a link on your homescreen to your favorite user stations. Image 4 & 5: Banner ad placement allowing in-browser listening based on the site you're visiting. (shown examples: Beethoven radio on Google Books, Lil Wayne radio on NBA.com) Image 6 & 7: Pandora Statue Listening Stations placed in corresponding environments Image 8 & 9: Digital billboard with headphone jacks and multiple artist stations placed in transit to provide listening to people on the go. <img src="http://payload.cargocollective.com/1/1/40309/694927/PandoraAddOnScreen.jpg" width="504" height="526" width_o="504" height_o="526" src_o="http://payload.cargocollective.com/1/1/40309/694927/PandoraAddOnScreen_o.jpg" data-mid="3263375" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/694927/PandoraBRRScreenCap.jpg" width="670" height="459" width_o="1390" height_o="954" src_o="http://payload.cargocollective.com/1/1/40309/694927/PandoraBRRScreenCap_o.jpg" data-mid="3263377" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/694927/PandoraiPhoneLayout.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/1/40309/694927/PandoraiPhoneLayout_o.jpg" data-mid="3263380" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/694927/PandoraGoogleBooks.jpg" width="670" height="609" width_o="1196" height_o="1088" src_o="http://payload.cargocollective.com/1/1/40309/694927/PandoraGoogleBooks_o.jpg" data-mid="3263379" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/694927/PandoraNBA.jpg" width="670" height="609" width_o="1196" height_o="1088" src_o="http://payload.cargocollective.com/1/1/40309/694927/PandoraNBA_o.jpg" data-mid="3263381" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/694927/PandoraCafe1.jpg" width="670" height="502" width_o="1280" height_o="960" src_o="http://payload.cargocollective.com/1/1/40309/694927/PandoraCafe1_o.jpg" data-mid="3263378" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/694927/PandoraTreadmill1.jpg" width="670" height="1006" width_o="1340" height_o="2012" src_o="http://payload.cargocollective.com/1/1/40309/694927/PandoraTreadmill1_o.jpg" data-mid="3263382" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/694927/SubwayPoster.jpg" width="670" height="255" width_o="2048" height_o="779" src_o="http://payload.cargocollective.com/1/1/40309/694927/SubwayPoster_o.jpg" data-mid="3263386" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/694927/SubwayPlacement.jpg" width="670" height="415" width_o="2048" height_o="1270" src_o="http://payload.cargocollective.com/1/1/40309/694927/SubwayPlacement_o.jpg" data-mid="3263385" border="0" align="left"/> For Pandora, I wanted to illustrate how the site uses music you like to find other music you'll like by exploring the pairing of music and other things. The... http://cargocollective.com/reaganwrites/Nescafe-Instant-Coffee http://cargocollective.com/reaganwrites/following/reaganwrites/Nescafe-Instant-Coffee Fri, 13 Aug 2010 13:39:59 +0000 reaganwrites 567162 For Nescafe Instant Coffee, we wanted to show the convenience of coffee anywhere there's water. We did this through print, fake breaking news banners with click-inducing headlines, ambient placement, and product innovation (a pre-loaded styrofoam mug). <img src="http://payload.cargocollective.com/1/1/40309/567162/Nescafe1.jpg" width="640" height="861" width_o="640" height_o="861" src_o="http://payload.cargocollective.com/1/1/40309/567162/Nescafe1_o.jpg" data-mid="2603662" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/567162/NescafeBanners1.jpg" width="670" height="507" width_o="712" height_o="539" src_o="http://payload.cargocollective.com/1/1/40309/567162/NescafeBanners1_o.jpg" data-mid="3261897" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/567162/NescafeBanners2.jpg" width="670" height="507" width_o="712" height_o="539" src_o="http://payload.cargocollective.com/1/1/40309/567162/NescafeBanners2_o.jpg" data-mid="3261898" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/567162/NescafeBanners_3.jpg" width="670" height="507" width_o="712" height_o="539" src_o="http://payload.cargocollective.com/1/1/40309/567162/NescafeBanners_3_o.jpg" data-mid="3261973" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/567162/Nescafe3.jpg" width="415" height="571" width_o="415" height_o="571" src_o="http://payload.cargocollective.com/1/1/40309/567162/Nescafe3_o.jpg" data-mid="2603664" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/567162/Nescafe4.jpg" width="670" height="474" width_o="992" height_o="702" src_o="http://payload.cargocollective.com/1/1/40309/567162/Nescafe4_o.jpg" data-mid="2603666" border="0" align="left"/> For Nescafe Instant Coffee, we wanted to show the convenience of coffee anywhere there's water. We did this through print, fake breaking news banners with... http://cargocollective.com/reaganwrites/L-L-Bean-Extras http://cargocollective.com/reaganwrites/following/reaganwrites/L-L-Bean-Extras Fri, 13 Aug 2010 13:35:53 +0000 reaganwrites 567156 What do you do when you open an L.L.Bean store inside King of Prussia Mall? Bring the outdoors in. <img src="http://payload.cargocollective.com/1/1/40309/567156/AerialViewPond.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/1/40309/567156/AerialViewPond_o.jpg" data-mid="29424927" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/567156/PondViewfromRight.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/1/40309/567156/PondViewfromRight_o.jpg" data-mid="29424936" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/567156/LLBean_SideofStore_Stream2.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/1/40309/567156/LLBean_SideofStore_Stream2_o.jpg" data-mid="29424930" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/567156/PlazaElevator_PartiallyOpenDoor.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/1/40309/567156/PlazaElevator_PartiallyOpenDoor_o.jpg" data-mid="29424933" border="0" align="left"/> The Discovery Project is an initiative to get a variety of people, both loyal Bean customers and those who are new to the brand, to try out our gear and share their experiences in the outdoors. The initial kit contained a jacket, notebooks and various materials in a custom tin to help with discoveries along the way. <img src="http://payload.cargocollective.com/1/1/40309/567156/Kit_Dissembled.jpg" width="670" height="421" width_o="670" height_o="421" src_o="http://payload.cargocollective.com/1/1/40309/567156/Kit_Dissembled_o.jpg" data-mid="29425046" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/567156/Kit_Aerial.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/1/40309/567156/Kit_Aerial_o.jpg" data-mid="29425044" border="0" align="left"/> What do you do when you open an L.L.Bean store inside King of Prussia Mall? Bring the outdoors in. The Discovery Project is an initiative to get a variety of... http://cargocollective.com/reaganwrites/Tata-Nano-Launch-Campaign http://cargocollective.com/reaganwrites/following/reaganwrites/Tata-Nano-Launch-Campaign Fri, 13 Aug 2010 13:31:42 +0000 reaganwrites 567099 The Tata Nano, currently available in India, is looking to launch in the United States in 2011 and will retail for $2,500. We wanted to do a campaign that introduced the American public to the brand while emphasizing what the Nano stands for: simplicity. (ed. note: It's 2012 and the Nano still hasn't launched. But think of how fun these would be if it did!) <img src="http://payload.cargocollective.com/1/1/40309/567099/Tata1.jpg" width="623" height="361" width_o="623" height_o="361" src_o="http://payload.cargocollective.com/1/1/40309/567099/Tata1_o.jpg" data-mid="2603593" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/567099/Tata2.jpg" width="623" height="358" width_o="623" height_o="358" src_o="http://payload.cargocollective.com/1/1/40309/567099/Tata2_o.jpg" data-mid="2603594" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/567099/Tata3.jpg" width="623" height="359" width_o="623" height_o="359" src_o="http://payload.cargocollective.com/1/1/40309/567099/Tata3_o.jpg" data-mid="2603597" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/567099/Tata4.jpg" width="648" height="408" width_o="648" height_o="408" src_o="http://payload.cargocollective.com/1/1/40309/567099/Tata4_o.jpg" data-mid="2603598" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/567099/Tata5.jpg" width="670" height="517" width_o="929" height_o="718" src_o="http://payload.cargocollective.com/1/1/40309/567099/Tata5_o.jpg" data-mid="2603599" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40309/567099/Tata6.jpg" width="670" height="447" width_o="1001" height_o="668" src_o="http://payload.cargocollective.com/1/1/40309/567099/Tata6_o.jpg" data-mid="2603600" border="0" align="left"/> The Tata Nano, currently available in India, is looking to launch in the United States in 2011 and will retail for $2,500. We wanted to do a campaign that...