http://cargocollective.com Randy Elles | Advertising, Design, Photography Tue, 09 Oct 2012 21:12:57 +0000 http://cargocollective.com en http://cargocollective.com/randyelles/Dell-The-Power-To-Do-More http://cargocollective.com/randyelles/following/randyelles/Dell-The-Power-To-Do-More Tue, 09 Oct 2012 21:12:57 +0000 Randy Elles | Advertising, Design, Photography 4228454 Client: Dell Executive Creative Director: Mike Wente Creative Director: Seth Cheeks Art Director: Randy Elles Senior Designer: Trinh Pham Copywriter: Jessica Frenchman Concept: We were asked to create a more visually enjoyable way for Dell to present their case studies that would work across multiple markets in a global economy. Approach: We designed the site so it was flexible enough to be updated with different imagery, content, and languages for each individual market. Result: The site design has launched in the US and China and will continue to roll out in other markets around the globe. The team at Dell was pleased that we were able to offer a unified look for the Dell brand while serving up relative content for consumers in each individual market. Site Traffic (First 60 Days): *5 Million visits to the brand site *Over half a million case study downloads *20,000 leads, 75% of which are acquisition customers (new prospects) Home Page Design: This was the initial design direction that was approved by the client, we simplified some of the navigational elements and tailored each page to the content that is now live at Dell.com/DoMore <img src="http://payload96.cargocollective.com/1/1/34279/4228454/01.jpg" width="640" height="1483" width_o="640" height_o="1483" src_o="http://payload96.cargocollective.com/1/1/34279/4228454/01_o.jpg" data-mid="22273816" border="0" align="left"/> Navigation: Incorporating iconography design. <img src="http://payload96.cargocollective.com/1/1/34279/4228454/02.jpg" width="640" height="573" width_o="640" height_o="573" src_o="http://payload96.cargocollective.com/1/1/34279/4228454/02_o.jpg" data-mid="22273818" border="0" align="left"/> Case Study Detail Page: Incorporating infographic designs highlighting key facts. <img src="http://payload96.cargocollective.com/1/1/34279/4228454/edu_01.jpg" width="640" height="2176" width_o="640" height_o="2176" src_o="http://payload96.cargocollective.com/1/1/34279/4228454/edu_01_o.jpg" data-mid="22273826" border="0" align="left"/> Case Study Detail Page: Incorporating infographic designs highlighting key facts. <img src="http://payload96.cargocollective.com/1/1/34279/4228454/f1_1.jpg" width="640" height="2160" width_o="640" height_o="2160" src_o="http://payload96.cargocollective.com/1/1/34279/4228454/f1_1_o.jpg" data-mid="22273831" border="0" align="left"/> Iconography and Color Coding System: Proposed iconography and color coding system to be implemented across site design and other online advertising assets. <img src="http://payload96.cargocollective.com/1/1/34279/4228454/icons_new.jpg" width="640" height="747" width_o="640" height_o="747" src_o="http://payload96.cargocollective.com/1/1/34279/4228454/icons_new_o.jpg" data-mid="22273835" border="0" align="left"/> Client: Dell Executive Creative Director: Mike Wente Creative Director: Seth Cheeks Art Director: Randy Elles Senior Designer: Trinh Pham Copywriter: Jessica... http://cargocollective.com/randyelles/Hillshire-Farm http://cargocollective.com/randyelles/following/randyelles/Hillshire-Farm Tue, 02 Oct 2012 00:12:18 +0000 Randy Elles | Advertising, Design, Photography 4031554 Client: Hillshire Farm Executive Creative Director: Mike Wente Creative Director: Seth Cheeks Art Director: Randy Elles Copywriter: Laurie Hollar Concept: Hillshire Farm has been around since 1934 and while a lot of things have changed since then the brand wanted their customers to know that they're dedicated to farmhouse goodness in everything they make. Approach: With a very limited budget and an extremely tight timeline (3 weeks to redesign, code, and launch) Hillshire Farm needed our team to reskin their website to reflect their latest advertising campaign inspired by Hillshire Farm's heritage. The tricky part? Designing within a preexisting template that we weren't really able to change. Result: The client was so happy with the art direction they decided to pull elements of the design into some of their point-of-purchase displays and marketing materials. <img src="http://payload86.cargocollective.com/1/1/34279/4031554/Chalkboard_sample_R6_Home_01_905.jpg" width="905" height="628" width_o="1200" height_o="834" src_o="http://payload86.cargocollective.com/1/1/34279/4031554/Chalkboard_sample_R6_Home_01_o.jpg" data-mid="21116588" border="0" align="left"/><img src="http://payload86.cargocollective.com/1/1/34279/4031554/Chalkboard_sample_R6_home_02_905.jpg" width="905" height="628" width_o="1200" height_o="834" src_o="http://payload86.cargocollective.com/1/1/34279/4031554/Chalkboard_sample_R6_home_02_o.jpg" data-mid="21116590" border="0" align="left"/><img src="http://payload86.cargocollective.com/1/1/34279/4031554/Chalkboard_sample_R6_Home_03_905.jpg" width="905" height="628" width_o="1200" height_o="834" src_o="http://payload86.cargocollective.com/1/1/34279/4031554/Chalkboard_sample_R6_Home_03_o.jpg" data-mid="21116594" border="0" align="left"/><img src="http://payload86.cargocollective.com/1/1/34279/4031554/Chalkboard_sample_R6_Home_04_905.jpg" width="905" height="628" width_o="1200" height_o="834" src_o="http://payload86.cargocollective.com/1/1/34279/4031554/Chalkboard_sample_R6_Home_04_o.jpg" data-mid="21116599" border="0" align="left"/><img src="http://payload86.cargocollective.com/1/1/34279/4031554/Hillshire_Farms_Lit-L_Smokies_01_905.jpg" width="905" height="670" width_o="1148" height_o="851" src_o="http://payload86.cargocollective.com/1/1/34279/4031554/Hillshire_Farms_Lit-L_Smokies_01_o.jpg" data-mid="23439533" border="0" align="left"/><img src="http://payload86.cargocollective.com/1/1/34279/4031554/Hillshire_Farms_Lit-L_Smokies_02_905.jpg" width="905" height="670" width_o="1148" height_o="851" src_o="http://payload86.cargocollective.com/1/1/34279/4031554/Hillshire_Farms_Lit-L_Smokies_02_o.jpg" data-mid="23439538" border="0" align="left"/><img src="http://payload86.cargocollective.com/1/1/34279/4031554/Hillshire_Farms_Lit-L_Smokies_03_905.jpg" width="905" height="670" width_o="1148" height_o="851" src_o="http://payload86.cargocollective.com/1/1/34279/4031554/Hillshire_Farms_Lit-L_Smokies_03_o.jpg" data-mid="23439540" border="0" align="left"/> Before: Click through to see what the previous Hillshire Farm website looked like. <img src="http://payload86.cargocollective.com/1/1/34279/4031554/Hillshire_Original_02_905.png" width="905" height="512" width_o="1440" height_o="816" src_o="http://payload86.cargocollective.com/1/1/34279/4031554/Hillshire_Original_02_o.png" data-mid="21116359" border="0" align="left"/><img src="http://payload86.cargocollective.com/1/1/34279/4031554/Hillshire_Original_01_905.png" width="905" height="513" width_o="1440" height_o="817" src_o="http://payload86.cargocollective.com/1/1/34279/4031554/Hillshire_Original_01_o.png" data-mid="21116357" border="0" align="left"/> Client: Hillshire Farm Executive Creative Director: Mike Wente Creative Director: Seth Cheeks Art Director: Randy Elles Copywriter: Laurie Hollar Concept:... http://cargocollective.com/randyelles/Populence-Popcorn-Artisans http://cargocollective.com/randyelles/following/randyelles/Populence-Popcorn-Artisans Wed, 26 Sep 2012 13:07:30 +0000 Randy Elles | Advertising, Design, Photography 4031745 Client: Populence Popcorn Artisans Art Direction & Design: Randy Elles Photography: Randy Elles Concept: Populence offers classic and new flavors of artisanal popcorn that are handcrafted in a small batches in a tiny shop in Greenwich Village, New York. They aren't just making popcorn, they're Popcorn Artisans creating flavors you'd never dream of. Approach: The owners of gourmet popcorn shop, Populence, came to me to improve the design of their logo. After updating the design of their logo they asked me to art direct, design, and photograph all of their supporting collateral including: packaging, store front signage, stickers, business cards, website and online store. Result: After a successful rebranding and store opening the gourmet popcorn shop has been featured in the New York Times, Time Out Magazine, The New York Post and several other publications and blogs. They've been asked to cater events for hi-profile clients ranging from Harpers Bazaar to Ferrari. Logo: <img src="http://payload86.cargocollective.com/1/1/34279/4031745/populence_logos_portfolio_17_905.jpg" width="905" height="378" width_o="905" height_o="378" src_o="http://payload86.cargocollective.com/1/1/34279/4031745/populence_logos_portfolio_17_o.jpg" data-mid="21747626" border="0" align="left"/> Before & After: <img src="http://payload86.cargocollective.com/1/1/34279/4031745/Populence_Logo_Before_After_2_905.jpg" width="905" height="375" width_o="905" height_o="375" src_o="http://payload86.cargocollective.com/1/1/34279/4031745/Populence_Logo_Before_After_2_o.jpg" data-mid="21747698" border="0" align="left"/> Website & E-Commerce Design: <img src="http://payload86.cargocollective.com/1/1/34279/4031745/Populence_Site_Home_082912_v11_01_1_905.jpg" width="905" height="1334" width_o="1427" height_o="2104" src_o="http://payload86.cargocollective.com/1/1/34279/4031745/Populence_Site_Home_082912_v11_01_1_o.jpg" data-mid="21540038" border="0" align="left"/> Packaging Design & Product Photography: <img src="http://payload86.cargocollective.com/1/1/34279/4031745/20120721-IMG_6856-Edit-Edit-Edit_905.jpg" width="905" height="603" width_o="905" height_o="603" src_o="http://payload86.cargocollective.com/1/1/34279/4031745/20120721-IMG_6856-Edit-Edit-Edit_o.jpg" data-mid="21746037" border="0" align="left"/> Product Photography: <img src="http://payload86.cargocollective.com/1/1/34279/4031745/20120721-IMG_6814-Edit-Edit_905.jpg" width="905" height="603" width_o="905" height_o="603" src_o="http://payload86.cargocollective.com/1/1/34279/4031745/20120721-IMG_6814-Edit-Edit_o.jpg" data-mid="21746474" border="0" align="left"/> Store Signage: <img src="http://payload86.cargocollective.com/1/1/34279/4031745/20120705-IMG_6300-Edit-Edit_905.jpg" width="905" height="603" width_o="905" height_o="603" src_o="http://payload86.cargocollective.com/1/1/34279/4031745/20120705-IMG_6300-Edit-Edit_o.jpg" data-mid="21746860" border="0" align="left"/> Window Display:Vinyl di-cut store hours <img src="http://payload86.cargocollective.com/1/1/34279/4031745/20120713-IMG_6599-2_905.jpg" width="905" height="603" width_o="905" height_o="603" src_o="http://payload86.cargocollective.com/1/1/34279/4031745/20120713-IMG_6599-2_o.jpg" data-mid="21543675" border="0" align="left"/> Press: New York Times July 4th Edition <img src="http://payload86.cargocollective.com/1/1/34279/4031745/20120710-IMG_6584_905.jpg" width="905" height="603" width_o="905" height_o="603" src_o="http://payload86.cargocollective.com/1/1/34279/4031745/20120710-IMG_6584_o.jpg" data-mid="21544362" border="0" align="left"/> Client: Populence Popcorn Artisans Art Direction & Design: Randy Elles Photography: Randy Elles Concept: Populence offers classic and new flavors of artisanal... http://cargocollective.com/randyelles/The-Vermont-Farm-Stand http://cargocollective.com/randyelles/following/randyelles/The-Vermont-Farm-Stand Fri, 17 Aug 2012 10:19:41 +0000 Randy Elles | Advertising, Design, Photography 3561900 Client: The Vermont Farm Stand Project: Logo, Identity, and Branding Art Direction & Design: Randy Elles + Jessica Trovato Concept: The mission of The Vermont Farm Stand is to establish a community market that supports local athletes, farmers, artists, and craft makers in the state of Vermont. Approach: Branding and identity design including: logo, tent, signage, packaging, and clothing. Result: The Vermont Farm Stand has helped support a small community of farmers, artists, and craft makers by providing a place to sell their goods. A percentage of the proceeds from the farm stand were donated to US Ski Team Athlete Chelsea Marshall so she can continue to compete on the World Cup and compete in the the upcoming 2014 Winter Olympics in Sochi, Russia. Logo Design <img src="http://payload63.cargocollective.com/1/1/34279/3561900/Randy_Elles_Vermont_Farm_Stand_Logo_905.jpg" width="905" height="275" width_o="905" height_o="275" src_o="http://payload63.cargocollective.com/1/1/34279/3561900/Randy_Elles_Vermont_Farm_Stand_Logo_o.jpg" data-mid="19189501" border="0" align="left"/> Process <img src="http://payload63.cargocollective.com/1/1/34279/3561900/Randy_Elles_Vermont_Farm_Stand_Logo_Process_905.jpg" width="905" height="275" width_o="905" height_o="275" src_o="http://payload63.cargocollective.com/1/1/34279/3561900/Randy_Elles_Vermont_Farm_Stand_Logo_Process_o.jpg" data-mid="19189592" border="0" align="left"/> Pop-Up Tent <img src="http://payload63.cargocollective.com/1/1/34279/3561900/Randy_Elles_Vermont_Farm_Stand_Tent_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload63.cargocollective.com/1/1/34279/3561900/Randy_Elles_Vermont_Farm_Stand_Tent_o.jpg" data-mid="19189633" border="0" align="left"/> Signage <img src="http://payload63.cargocollective.com/1/1/34279/3561900/Randy_Elles_Vermont_Farm_Stand_Sign_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload63.cargocollective.com/1/1/34279/3561900/Randy_Elles_Vermont_Farm_Stand_Sign_o.jpg" data-mid="19189734" border="0" align="left"/> Packaging <img src="http://payload63.cargocollective.com/1/1/34279/3561900/vermont_farm_maple_syrup_v2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload63.cargocollective.com/1/1/34279/3561900/vermont_farm_maple_syrup_v2_o.jpg" data-mid="19190926" border="0" align="left"/> <img src="http://payload63.cargocollective.com/1/1/34279/3561900/Randy_Elles_Vermont_Farm_Stand_Growler_2_9_905.jpg" width="905" height="678" width_o="905" height_o="678" src_o="http://payload63.cargocollective.com/1/1/34279/3561900/Randy_Elles_Vermont_Farm_Stand_Growler_2_9_o.jpg" data-mid="19190853" border="0" align="left"/> Display Design <img src="http://payload63.cargocollective.com/1/1/34279/3561900/Randy_Elles_Vermont_Farm_Stand_Crate_905.jpg" width="905" height="678" width_o="1600" height_o="1200" src_o="http://payload63.cargocollective.com/1/1/34279/3561900/Randy_Elles_Vermont_Farm_Stand_Crate_o.jpg" data-mid="19191950" border="0" align="left"/> Merchandise <img src="http://payload63.cargocollective.com/1/1/34279/3561900/VT_14_905.jpg" width="900" height="477" width_o="900" height_o="477" src_o="http://payload63.cargocollective.com/1/1/34279/3561900/VT_14_o.jpg" data-mid="23108119" border="0" align="left"/><img src="http://payload63.cargocollective.com/1/1/34279/3561900/Randy_Elles_Vermont_Farm_Stand_Trucker_Hat_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload63.cargocollective.com/1/1/34279/3561900/Randy_Elles_Vermont_Farm_Stand_Trucker_Hat_o.jpg" data-mid="19189934" border="0" align="left"/> Client: The Vermont Farm Stand Project: Logo, Identity, and Branding Art Direction & Design: Randy Elles + Jessica Trovato Concept: The mission of The Vermont Farm... http://cargocollective.com/randyelles/The-Frendly-Gathering http://cargocollective.com/randyelles/following/randyelles/The-Frendly-Gathering Tue, 19 Jun 2012 21:11:23 +0000 Randy Elles | Advertising, Design, Photography 3617646 Event: The Frendly Gathering Music Festival Location: Windham, VT Photographer: Randy Elles Additional Photos (Group Shots): Jessica Trovato & Max Elles The Frendly Gathering originated as a way to bring frends from all over the world to one place to share their love for music, camping, and most of all FRENDSHIP. What started as a small get together put on by The Frends Crew, a crew of professional snowboarders who live by the motto, “there is no 'I' in Frends.” It has now evolved into a three-day grass roots music festival. The main goal is to leave the real world behind, listen to music, celebrate the beauty of Vermont with its moon lit skies, and enjoy the company of your frends. <img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120618-IMG_5536_905.jpg" width="901" height="601" width_o="901" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120618-IMG_5536_o.jpg" data-mid="18739866" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5235_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5235_o.jpg" data-mid="18739970" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5229_107_905.jpg" width="905" height="675" width_o="905" height_o="675" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5229_107_o.jpg" data-mid="18750976" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5210_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5210_o.jpg" data-mid="18739944" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5165_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5165_o.jpg" data-mid="18739889" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5174_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5174_o.jpg" data-mid="18739891" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5192_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5192_o.jpg" data-mid="18739922" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5177_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5177_o.jpg" data-mid="18739906" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5180_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5180_o.jpg" data-mid="18739910" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5185_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5185_o.jpg" data-mid="18739916" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5194_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5194_o.jpg" data-mid="18739929" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5207_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5207_o.jpg" data-mid="18739938" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5216_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5216_o.jpg" data-mid="18739949" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5197_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5197_o.jpg" data-mid="18739934" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5222_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5222_o.jpg" data-mid="18739953" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5226_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5226_o.jpg" data-mid="18739955" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5231_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5231_o.jpg" data-mid="18739963" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5233_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5233_o.jpg" data-mid="18739966" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5259_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5259_o.jpg" data-mid="18739996" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5250_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5250_o.jpg" data-mid="18739986" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5240_905.jpg" width="902" height="601" width_o="902" height_o="601" 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src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5343_o.jpg" data-mid="18750482" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5342_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5342_o.jpg" data-mid="18740090" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5349_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5349_o.jpg" data-mid="18740094" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5264_34_905.jpg" width="905" height="603" width_o="905" height_o="603" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5264_34_o.jpg" data-mid="18745254" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5352_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5352_o.jpg" data-mid="18740096" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5357_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5357_o.jpg" data-mid="18740098" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5279_103_905.jpg" width="905" height="675" width_o="905" height_o="675" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5279_103_o.jpg" data-mid="18745069" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5358_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5358_o.jpg" data-mid="18740100" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5359_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5359_o.jpg" data-mid="18740103" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5237_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5237_o.jpg" data-mid="18739973" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5360_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5360_o.jpg" data-mid="18740104" border="0" align="left"/><img 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src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5412_o.jpg" data-mid="18740224" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5433_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5433_o.jpg" data-mid="18740232" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5439_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5439_o.jpg" data-mid="18740242" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5465_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5465_o.jpg" data-mid="18740253" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5495_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5495_o.jpg" data-mid="18740265" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5277_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120615-IMG_5277_o.jpg" data-mid="18740031" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120616-IMG_5521_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120616-IMG_5521_o.jpg" data-mid="18740279" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/20120616-IMG_5514_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/20120616-IMG_5514_o.jpg" data-mid="18740274" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/1/34279/3617646/The_Frendly_Gathering_Hula_Hooper.gif" width="401" height="601" width_o="401" height_o="601" src_o="http://payload65.cargocollective.com/1/1/34279/3617646/The_Frendly_Gathering_Hula_Hooper_o.gif" data-mid="18745620" border="0" align="left"/> Event: The Frendly Gathering Music Festival Location: Windham, VT Photographer: Randy Elles Additional Photos (Group Shots): Jessica Trovato & Max Elles The Frendly... http://cargocollective.com/randyelles/Philly http://cargocollective.com/randyelles/following/randyelles/Philly Sat, 02 Jun 2012 14:56:58 +0000 Randy Elles | Advertising, Design, Photography 3516643 Philly is one of the oldest cities in America full of history and heritage. On my first true visit to Philly I was amazed by the amount of urban decay. Parts of the city have fallen into such disrepair I fear many beautiful buildings will collapse by natural cause or by way of developers looking to cash in on urban renewal. Whatever happens I hope people take a minute to recognize the beauty in decay. <img src="http://payload60.cargocollective.com/1/1/34279/3516643/20120504-IMG_4703_905.jpg" width="905" height="603" width_o="905" height_o="603" src_o="http://payload60.cargocollective.com/1/1/34279/3516643/20120504-IMG_4703_o.jpg" data-mid="18161001" border="0" align="left"/><img src="http://payload60.cargocollective.com/1/1/34279/3516643/Randy_Elles_Philly_07_905.jpg" width="905" height="675" width_o="905" height_o="675" src_o="http://payload60.cargocollective.com/1/1/34279/3516643/Randy_Elles_Philly_07_o.jpg" data-mid="18161284" border="0" align="left"/><img src="http://payload60.cargocollective.com/1/1/34279/3516643/20120504-IMG_4629_905.jpg" width="905" height="603" width_o="905" height_o="603" src_o="http://payload60.cargocollective.com/1/1/34279/3516643/20120504-IMG_4629_o.jpg" data-mid="18160758" border="0" align="left"/><img src="http://payload60.cargocollective.com/1/1/34279/3516643/Randy_Elles_Philly_08_905.jpg" width="905" height="675" width_o="905" height_o="675" src_o="http://payload60.cargocollective.com/1/1/34279/3516643/Randy_Elles_Philly_08_o.jpg" data-mid="18161440" border="0" align="left"/><img src="http://payload60.cargocollective.com/1/1/34279/3516643/Randy_Elles_Philly_09_905.jpg" width="905" height="675" width_o="905" height_o="675" src_o="http://payload60.cargocollective.com/1/1/34279/3516643/Randy_Elles_Philly_09_o.jpg" data-mid="18161454" border="0" align="left"/><img src="http://payload60.cargocollective.com/1/1/34279/3516643/20120504-IMG_4651-3_905.jpg" width="902" height="601" width_o="902" height_o="601" src_o="http://payload60.cargocollective.com/1/1/34279/3516643/20120504-IMG_4651-3_o.jpg" data-mid="18161859" border="0" align="left"/><img src="http://payload60.cargocollective.com/1/1/34279/3516643/20120504-IMG_4663_905.jpg" width="905" height="603" width_o="905" height_o="603" src_o="http://payload60.cargocollective.com/1/1/34279/3516643/20120504-IMG_4663_o.jpg" data-mid="18160957" border="0" align="left"/> Philly is one of the oldest cities in America full of history and heritage. On my first true visit to Philly I was amazed by the amount of urban decay. Parts of... http://cargocollective.com/randyelles/Lungevity-Run-As-One-Event http://cargocollective.com/randyelles/following/randyelles/Lungevity-Run-As-One-Event Tue, 01 May 2012 23:36:41 +0000 Randy Elles | Advertising, Design, Photography 3320390 Client: Lungevity Event: Run As One Event Location: Central Park, New York, NY Description: The Run As One Event hosted by Lungevity helps raise awareness and funding for lung cancer research and support. With more than 12,000 participants the event is the largest 4-mile run of it's kind, I gladly donated my time to document the event which supports a great cause. <img src="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4443_905.jpg" width="866" height="577" width_o="866" height_o="577" src_o="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4443_o.jpg" data-mid="17045436" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4342_905.jpg" width="866" height="577" width_o="866" height_o="577" src_o="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4342_o.jpg" data-mid="17045249" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4349_905.jpg" width="866" height="577" width_o="866" height_o="577" src_o="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4349_o.jpg" data-mid="17045290" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4350_905.jpg" width="866" height="577" width_o="866" height_o="577" src_o="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4350_o.jpg" data-mid="17045293" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4352_905.jpg" width="866" height="577" width_o="866" height_o="577" src_o="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4352_o.jpg" data-mid="17045297" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4345_905.jpg" width="866" height="577" width_o="866" height_o="577" src_o="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4345_o.jpg" data-mid="17045282" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4368_905.jpg" width="866" height="577" width_o="866" height_o="577" src_o="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4368_o.jpg" data-mid="17045360" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4381_905.jpg" width="866" height="577" width_o="866" height_o="577" src_o="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4381_o.jpg" data-mid="17045378" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4491_905.jpg" width="866" height="577" width_o="866" height_o="577" src_o="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4491_o.jpg" data-mid="17045475" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4395_905.jpg" width="866" height="577" width_o="866" height_o="577" src_o="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4395_o.jpg" data-mid="17045385" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4426_905.jpg" width="866" height="577" width_o="866" height_o="577" src_o="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4426_o.jpg" data-mid="17045411" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4566_905.jpg" width="866" height="577" width_o="866" height_o="577" src_o="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4566_o.jpg" data-mid="17045539" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4431_905.jpg" width="866" height="577" width_o="866" height_o="577" src_o="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4431_o.jpg" data-mid="17045427" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4577_905.jpg" width="866" height="577" width_o="866" height_o="577" src_o="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4577_o.jpg" data-mid="17045726" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4449_905.jpg" width="866" height="577" width_o="866" height_o="577" src_o="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4449_o.jpg" data-mid="17045445" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4513_905.jpg" width="866" height="577" width_o="866" height_o="577" src_o="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4513_o.jpg" data-mid="17045490" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4537_905.jpg" width="866" height="577" width_o="866" height_o="577" src_o="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4537_o.jpg" data-mid="17045522" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4563_905.jpg" width="866" height="577" width_o="866" height_o="577" src_o="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4563_o.jpg" data-mid="17045530" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4372_905.jpg" width="866" height="577" width_o="866" height_o="577" src_o="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4372_o.jpg" data-mid="17045611" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4602_905.jpg" width="866" height="577" width_o="866" height_o="577" src_o="http://payload51.cargocollective.com/1/1/34279/3320390/20120428-IMG_4602_o.jpg" data-mid="17045547" border="0" align="left"/> Client: Lungevity Event: Run As One Event Location: Central Park, New York, NY Description: The Run As One Event hosted by Lungevity helps raise awareness and... http://cargocollective.com/randyelles/Ink-From-Chase-Facebook http://cargocollective.com/randyelles/following/randyelles/Ink-From-Chase-Facebook Fri, 01 Jul 2011 13:12:07 +0000 Randy Elles | Advertising, Design, Photography 1671791 Client: Ink From Chase Creative Director: Mitch Lenzen Art Director: Randy Elles Copywriter: Chrissy Ragan Concept: MEET JOT, a free mobile app for Ink from Chase card members. JOT can track business expenses on-the-go and instantly tag purchases to save you time and money. Approach: I designed a Facebook page that showcased the different features of JOT with a simple explanation of how the app worked through video demonstrations. Result: Thousands of downloads by current customers and prospective customers leading to additional acquisitions and satisfied customers. <img src="http://payload.cargocollective.com/1/1/34279/1671791/ink_facebook_randyelles_905.png" width="905" height="934" width_o="1011" height_o="1044" src_o="http://payload.cargocollective.com/1/1/34279/1671791/ink_facebook_randyelles_o.png" data-mid="8202546" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34279/1671791/inkfromchase_jot_01a_905.png" width="905" height="910" width_o="1017" height_o="1023" src_o="http://payload.cargocollective.com/1/1/34279/1671791/inkfromchase_jot_01a_o.png" data-mid="8202846" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34279/1671791/inkfromchase_jot_01b_905.png" width="905" height="922" width_o="1012" height_o="1032" src_o="http://payload.cargocollective.com/1/1/34279/1671791/inkfromchase_jot_01b_o.png" data-mid="8202850" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34279/1671791/inkfromchase_jot_01c_905.png" width="905" height="913" width_o="1017" height_o="1026" src_o="http://payload.cargocollective.com/1/1/34279/1671791/inkfromchase_jot_01c_o.png" data-mid="8202999" border="0" align="left"/> Client: Ink From Chase Creative Director: Mitch Lenzen Art Director: Randy Elles Copywriter: Chrissy Ragan Concept: MEET JOT, a free mobile app for Ink from Chase... http://cargocollective.com/randyelles/Chase-Sapphire-Sundance http://cargocollective.com/randyelles/following/randyelles/Chase-Sapphire-Sundance Fri, 01 Jul 2011 12:27:53 +0000 Randy Elles | Advertising, Design, Photography 1284479 Client: Chase Sapphire + Sundance Creative Directors: Carolyn Malebra, Dave Clark Art Directors: Dave Clark, Randy Elles Concept: As a proud sponsor of the Sundance Film Festival Chase Sapphire reached out to our team to develop a few ideas around how they could promote the brand at the event while simultaneously reaching out to prospective and current card members who were hundreds if not thousands of miles away. Approach: We created a Facebook tab promoting Chase Sapphire's sponsorship of the Sundance Film Festival. On The Road mapped theater locations across the country premiering official Sundance films exclusively for Chase Sapphire card members who couldn't make it to the festival. While At The Festival highlighted daily promotions at the Chase Sapphire tent located in the village of Park City, Utah. Result: Card members who weren't able to attend the festival were able to enjoy some of the films close to home while prospective card members were in envy of all the daily promotions available for Chase Sapphire members at the event. <img src="http://payload.cargocollective.com/1/1/34279/1284479/20872_Sapphire_Sundance_3_905.jpg" width="905" height="1386" width_o="1044" height_o="1600" src_o="http://payload.cargocollective.com/1/1/34279/1284479/20872_Sapphire_Sundance_3_o.jpg" data-mid="6216971" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34279/1284479/20872_Sapphire_Sundance_2_905.jpg" width="905" height="1386" width_o="1044" height_o="1600" src_o="http://payload.cargocollective.com/1/1/34279/1284479/20872_Sapphire_Sundance_2_o.jpg" data-mid="6216970" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34279/1284479/20872_Sapphire_Sundance_4_905.jpg" width="905" height="1386" width_o="1044" height_o="1600" src_o="http://payload.cargocollective.com/1/1/34279/1284479/20872_Sapphire_Sundance_4_o.jpg" data-mid="6216974" border="0" align="left"/> Client: Chase Sapphire + Sundance Creative Directors: Carolyn Malebra, Dave Clark Art Directors: Dave Clark, Randy Elles Concept: As a proud sponsor of the... http://cargocollective.com/randyelles/Marimekko-US-Launch http://cargocollective.com/randyelles/following/randyelles/Marimekko-US-Launch Fri, 01 Jul 2011 12:01:51 +0000 Randy Elles | Advertising, Design, Photography 1671448 Client: Marimekko Creative Director: Suzanne Dunleavy Associate Creative Director: Carolyn Malerba Art Director: Randy Elles Copywriter: Nairuti Desai Concept: Finnish design company Marimekko wanted to launch their brand in the US and reached out to our team at T-3 to help market and develop all of their online advertising and communications. Approach: I designed and developed multiple email campaign templates that could used by the in-house design team at Marimekko. The templates were designed using web-safe fonts for email best practice. Result: After a successful US launch in 2011 Marimekko has been able to open a flagship store on Fifth Avenue in New York City and five other brand stores across the country. Welcome Email: <img src="http://payload.cargocollective.com/1/1/34279/1671448/21453_marimekko_final.jpg" width="600" height="779" width_o="600" height_o="779" src_o="http://payload.cargocollective.com/1/1/34279/1671448/21453_marimekko_final_o.jpg" data-mid="8201081" border="0" align="left"/> Bi-Weekly Newsletter Template: <img src="http://payload.cargocollective.com/1/1/34279/1671448/marimekko_01_905.jpg" width="905" height="584" width_o="964" height_o="623" src_o="http://payload.cargocollective.com/1/1/34279/1671448/marimekko_01_o.jpg" data-mid="21995153" border="0" align="left"/> Featured Product/Event Template: <img src="http://payload.cargocollective.com/1/1/34279/1671448/marimekko_02_905.jpg" width="905" height="584" width_o="964" height_o="623" src_o="http://payload.cargocollective.com/1/1/34279/1671448/marimekko_02_o.jpg" data-mid="21995159" border="0" align="left"/> Client: Marimekko Creative Director: Suzanne Dunleavy Associate Creative Director: Carolyn Malerba Art Director: Randy Elles Copywriter: Nairuti Desai Concept:...