http://cargocollective.com Patrick Kirkland | Copywriter Fri, 17 Jun 2011 20:09:08 +0000 http://cargocollective.com en http://cargocollective.com/pkthewriter/The-Tasty-Leftovers http://cargocollective.com/pkthewriter/following/pkthewriter/The-Tasty-Leftovers Fri, 17 Jun 2011 20:09:08 +0000 Patrick Kirkland | Copywriter 1608144 So, these aren't really portfolio pieces, but this is where you'll find work that I concepted, wrote, and liked, but never saw the light of day. Se la vie. It was fun making them. <img src="http://payload.cargocollective.com/1/3/121650/1608144/color.jpg" border="0" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/3/121650/1608144/color_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/121650/1608144/fat_guy.jpg" border="0" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/3/121650/1608144/fat_guy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/121650/1608144/jive.jpg" border="0" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/3/121650/1608144/jive_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/121650/1608144/FBCborn.jpg" border="0" width="500" height="646" width_o="500" height_o="646" src_o="http://payload.cargocollective.com/1/3/121650/1608144/FBCborn_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/121650/1608144/FBCchange2.jpg" border="0" width="500" height="645" width_o="500" height_o="645" src_o="http://payload.cargocollective.com/1/3/121650/1608144/FBCchange2_o.jpg" align="left" /> http://cargocollective.com/pkthewriter/Wen-Hair-Care http://cargocollective.com/pkthewriter/following/pkthewriter/Wen-Hair-Care Fri, 17 Jun 2011 14:40:19 +0000 Patrick Kirkland | Copywriter 1606733 Guthy-Renker decided to launch WEN by Chaz Dean, and as their new agency, we decided to help them get the word out. This mailer took a major departure for the usually very direct tone GR is known for, and the open and response rate went through the roof. <img src="http://payload.cargocollective.com/1/3/121650/1606733/WenMailer1.jpg" border="0" width="431" height="648" width_o="431" height_o="648" src_o="http://payload.cargocollective.com/1/3/121650/1606733/WenMailer1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/121650/1606733/WenMailer2.jpg" border="0" width="424" height="648" width_o="424" height_o="648" src_o="http://payload.cargocollective.com/1/3/121650/1606733/WenMailer2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/121650/1606733/WenMailer3.jpg" border="0" width="463" height="648" width_o="463" height_o="648" src_o="http://payload.cargocollective.com/1/3/121650/1606733/WenMailer3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/121650/1606733/WenMailer4.jpg" border="0" width="640" height="462" width_o="897" height_o="648" src_o="http://payload.cargocollective.com/1/3/121650/1606733/WenMailer4_o.jpg" align="left" /> http://cargocollective.com/pkthewriter/Mercury-Scorpion http://cargocollective.com/pkthewriter/following/pkthewriter/Mercury-Scorpion Fri, 17 Jun 2011 04:19:14 +0000 Patrick Kirkland | Copywriter 1605392 The launch of the most powerful Mercury Mercruiser engine required some powerful down and dirty ads. These billboards ran during the Miami, Los Angeles, and San Diego boat shows. <img src="http://payload.cargocollective.com/1/3/121650/1605392/Mark.jpg" border="0" width="640" height="195" width_o="2048" height_o="625" src_o="http://payload.cargocollective.com/1/3/121650/1605392/Mark_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/121650/1605392/power.jpg" border="0" width="640" height="195" width_o="2048" height_o="625" src_o="http://payload.cargocollective.com/1/3/121650/1605392/power_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/121650/1605392/Wicked.jpg" border="0" width="640" height="195" width_o="2048" height_o="625" src_o="http://payload.cargocollective.com/1/3/121650/1605392/Wicked_o.jpg" align="left" /> http://cargocollective.com/pkthewriter/Tide http://cargocollective.com/pkthewriter/following/pkthewriter/Tide Fri, 17 Jun 2011 03:48:27 +0000 Patrick Kirkland | Copywriter 1605329 <img src="http://payload.cargocollective.com/1/3/121650/1605329/Tide.jpg" border="0" width="640" height="638" width_o="1277" height_o="1274" src_o="http://payload.cargocollective.com/1/3/121650/1605329/Tide_o.jpg" align="left" /> http://cargocollective.com/pkthewriter/OfficeMax-ImPress http://cargocollective.com/pkthewriter/following/pkthewriter/OfficeMax-ImPress Fri, 17 Jun 2011 03:35:27 +0000 Patrick Kirkland | Copywriter 1605303 In a completely integrated campaign, we took OfficeMax's dying printing service and launched OfficeMax ImPress: a full service printing and document service center. While BBD took care of the TV and Radio, in-house, we took care of the in-store, outdoor, and online, starting with creating and printing (yes, we printed it in-house) a brand new section of the Wall Street Journal, 'Business ImPressions'. 28-pages of small business and business innovation based articles, and our own original ads dealing with everything from daily printing costs and color to enlargements and binding. We told our consumers, "If we can do this, imagine what we can do for you." This is a sample of the pages we filled. <img src="http://payload.cargocollective.com/1/3/121650/1605303/WSJFan.jpg" border="0" width="630" height="490" width_o="630" height_o="490" src_o="http://payload.cargocollective.com/1/3/121650/1605303/WSJFan_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/121650/1605303/WSJBinding.jpg" border="0" width="555" height="490" width_o="555" height_o="490" src_o="http://payload.cargocollective.com/1/3/121650/1605303/WSJBinding_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/121650/1605303/stamp1.jpg" border="0" width="409" height="490" width_o="409" height_o="490" src_o="http://payload.cargocollective.com/1/3/121650/1605303/stamp1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/121650/1605303/stamp2.jpg" border="0" width="451" height="490" width_o="451" height_o="490" src_o="http://payload.cargocollective.com/1/3/121650/1605303/stamp2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/121650/1605303/fieldcover.jpg" border="0" width="365" height="489" width_o="365" height_o="489" src_o="http://payload.cargocollective.com/1/3/121650/1605303/fieldcover_o.jpg" align="left" /> http://cargocollective.com/pkthewriter/TheLadders http://cargocollective.com/pkthewriter/following/pkthewriter/TheLadders Wed, 15 Jun 2011 01:46:10 +0000 Patrick Kirkland | Copywriter 1593435 TheLadders has always been known for being the home of $100K+ jobs, but like every when they decided to open up to Recruiters as well as Job Seekers, they're Recruiting Homepage needed a facelift. We concepted, wrote, and-- you know, being a website and all-- developed the new homepage as well as named the three products that would take centerstage: Passport, Premier, and Signature. Since it's launch in November, over 12,000 recruiters have joined the site. Oh yeah, and, we wrote a new tagline. <img src="http://payload.cargocollective.com/1/3/121650/1593435/TLCNewHome_640.jpg" border="0" width="640" height="494" width_o="670" height_o="518" src_o="http://payload.cargocollective.com/1/3/121650/1593435/TLCNewHome_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/121650/1593435/Ladders-Homepage.jpg" border="0" width="640" height="495" width_o="864" height_o="668" src_o="http://payload.cargocollective.com/1/3/121650/1593435/Ladders-Homepage_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/121650/1593435/TLC-Premier.jpg" border="0" width="640" height="495" width_o="864" height_o="668" src_o="http://payload.cargocollective.com/1/3/121650/1593435/TLC-Premier_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/121650/1593435/TLC-Signature.jpg" border="0" width="640" height="495" width_o="864" height_o="668" src_o="http://payload.cargocollective.com/1/3/121650/1593435/TLC-Signature_o.jpg" align="left" /> http://cargocollective.com/pkthewriter/Intel http://cargocollective.com/pkthewriter/following/pkthewriter/Intel Tue, 14 Jun 2011 01:40:22 +0000 Patrick Kirkland | Copywriter 1587678 Project: Intel Corporate Branding Agency: MRM Worldwide In a world big bad corporations, the biggest name in processors wanted to show off their good nature. They needed a little corporate fidgeting, so we created these banners to show off their focus on the environment. These lived on the NY Times, Financial Times, and Wall Street Journal homepages, while the final frames became full page print ads in those same Sunday papers. Short. Simple. And filled with a big message. http://cargocollective.com/pkthewriter/Camel-Sweepstakes http://cargocollective.com/pkthewriter/following/pkthewriter/Camel-Sweepstakes Tue, 14 Jun 2011 01:34:04 +0000 Patrick Kirkland | Copywriter 1587658 Let's just say you wanted to throw a sweepstakes. And then let's say you wanted to throw charm and sophistication out the window. Well, that's what happened when we created Camel's "72 Hours in Vegas" sweepstakes. We gave our market (yes, that's you, smokers) 40 different things to do in Vegas, from the only slightly obscene to the utterly ridiculous. Visitors would pick and choose to tell us how they would spend 3 days in the desert, and then we made it happen. Want to play along? You can view the whole experience here. (Without the actual trip, of course. I'm on a budget.) Launch Website http://cargocollective.com/pkthewriter/Citizen-s-Bank http://cargocollective.com/pkthewriter/following/pkthewriter/Citizen-s-Bank Tue, 14 Jun 2011 01:27:08 +0000 Patrick Kirkland | Copywriter 1587638 When Citizens Bank introduced their mobile banking app, we thought, "Hey, why not advertise mobile?" So, we did. With these bus stop ads, we brought the brand to the market in a quick and powerful way. Get a solid banking experience, even when you're nowhere near the bank. <img src="http://payload.cargocollective.com/1/3/121650/1587638/bus1.jpg" border="0" width="541" height="722" width_o="541" height_o="722" src_o="http://payload.cargocollective.com/1/3/121650/1587638/bus1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/121650/1587638/bus2.jpg" border="0" width="533" height="711" width_o="533" height_o="711" src_o="http://payload.cargocollective.com/1/3/121650/1587638/bus2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/121650/1587638/bus3.jpg" border="0" width="541" height="716" width_o="541" height_o="716" src_o="http://payload.cargocollective.com/1/3/121650/1587638/bus3_o.jpg" align="left" /> http://cargocollective.com/pkthewriter/Colorado-Tech http://cargocollective.com/pkthewriter/following/pkthewriter/Colorado-Tech Tue, 14 Jun 2011 01:23:10 +0000 Patrick Kirkland | Copywriter 1587427 Going to school online usually means it's just you and a computer screen. Not at Colorado Tech. One of the greatest parts of their education is their award-winning student platform (seriously, it's amazing. It looks like Warcraft, but without the wizards.). They take advantage of how the web works- especially socially- and what it offers. The outcome is that even if you're an online student just looking to get a degree, you'll still part of a college community. They know that you don't have time to stop living to go to college, so they want you to get your education doing what you already do. <img src="http://payload.cargocollective.com/1/3/121650/1587427/360.jpg" border="0" width="600" height="927" width_o="600" height_o="927" src_o="http://payload.cargocollective.com/1/3/121650/1587427/360_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/121650/1587427/connected.jpg" border="0" width="600" height="927" width_o="600" height_o="927" src_o="http://payload.cargocollective.com/1/3/121650/1587427/connected_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/121650/1587427/curious.jpg" border="0" width="600" height="927" width_o="600" height_o="927" src_o="http://payload.cargocollective.com/1/3/121650/1587427/curious_o.jpg" align="left" />