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<channel>
	<title>Peter Aston</title>
	<link>http://cargocollective.com</link>
	<description>Peter Aston</description>
	<pubDate>Wed, 03 Aug 2011 13:49:50 +0000</pubDate>
	<generator>http://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Peugeot 308HDi - Map</title>
		<link>http://cargocollective.com/peteraston/Peugeot-308HDi-Map</link>
		<comments>http://cargocollective.com/peteraston/following/peteraston/Peugeot-308HDi-Map</comments>
		<pubDate>Wed, 03 Aug 2011 13:49:50 +0000</pubDate>

		<dc:creator>Peter Aston</dc:creator>
		
		<category><![CDATA[Expandable banner, concept, design, skyscraper]]></category>

		<guid isPermaLink="false">1814972</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/123849/1814972/slide01_860.jpg" border="0" width="860" height="670" width_o="860" height_o="670" src_o="http://payload.cargocollective.com/1/3/123849/1814972/slide01_o.jpg" align="left" /&#62; 

Expandable Banner demonstrating the amazing 126mpg capabilities of the Peugeot 308HDi. Users chose their nearest city and a real life example of how far the car could travel was calculated and mapped.

View Flash ad in new window</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>HSE - Shattered Lives</title>
		<link>http://cargocollective.com/peteraston/HSE-Shattered-Lives</link>
		<comments>http://cargocollective.com/peteraston/following/peteraston/HSE-Shattered-Lives</comments>
		<pubDate>Mon, 04 Jul 2011 17:14:13 +0000</pubDate>

		<dc:creator>Peter Aston</dc:creator>
		
		<category><![CDATA[Microsite, web concept, design]]></category>

		<guid isPermaLink="false">1680437</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/123849/1680437/slide_01_860.jpg" border="0" width="860" height="497" width_o="860" height_o="497" src_o="http://payload.cargocollective.com/1/3/123849/1680437/slide_01_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/123849/1680437/slide_02_860.jpg" border="0" width="860" height="497" width_o="860" height_o="497" src_o="http://payload.cargocollective.com/1/3/123849/1680437/slide_02_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/123849/1680437/slide_03_860.jpg" border="0" width="860" height="497" width_o="860" height_o="497" src_o="http://payload.cargocollective.com/1/3/123849/1680437/slide_03_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/123849/1680437/slide_04_860.jpg" border="0" width="860" height="497" width_o="860" height_o="497" src_o="http://payload.cargocollective.com/1/3/123849/1680437/slide_04_o.jpg" align="left" /&#62; 
Government information microsite warning building managers, employers and workers on the dangers of ignoring basic health and safety issues in the workplace. Five characters were used to illustrate stories based on real examples, explaining the consequences for both the employee and the employer.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Peugeot 207 - Spotify</title>
		<link>http://cargocollective.com/peteraston/Peugeot-207-Spotify</link>
		<comments>http://cargocollective.com/peteraston/following/peteraston/Peugeot-207-Spotify</comments>
		<pubDate>Fri, 01 Jul 2011 20:35:32 +0000</pubDate>

		<dc:creator>Peter Aston</dc:creator>
		
		<category><![CDATA[Microsite, Spotify]]></category>

		<guid isPermaLink="false">1672324</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/123849/1672324/slide_01_860.jpg" border="0" width="860" height="484" width_o="860" height_o="484" src_o="http://payload.cargocollective.com/1/3/123849/1672324/slide_01_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/123849/1672324/slide_02_860.jpg" border="0" width="860" height="484" width_o="860" height_o="484" src_o="http://payload.cargocollective.com/1/3/123849/1672324/slide_02_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/123849/1672324/slide_03_860.jpg" border="0" width="860" height="484" width_o="860" height_o="484" src_o="http://payload.cargocollective.com/1/3/123849/1672324/slide_03_o.jpg" align="left" /&#62; 
'Drivesexy' was Peugeot's word to describe a certain driving attitude. Remaining cool, calm and collected was the name of the game. Road rage was not. 

This miicrosite was one of several designed to help build on and explain this theme through the medium of music, whilst also heralding the then new Spotify application.

Users suggested tracks which they thought embodied 'Drivesexy' and could drag them from Spotify into the Peugeot microsite. A playlist of the daily Top 10 could be downloaded, and weekly one lucky person could win an iPod full of the chosen tracks.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Diesel Denim - 50s Adverts</title>
		<link>http://cargocollective.com/peteraston/Diesel-Denim-50s-Adverts</link>
		<comments>http://cargocollective.com/peteraston/following/peteraston/Diesel-Denim-50s-Adverts</comments>
		<pubDate>Fri, 01 Jul 2011 18:49:41 +0000</pubDate>

		<dc:creator>Peter Aston</dc:creator>
		
		<category><![CDATA[Microsite]]></category>

		<guid isPermaLink="false">1671715</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/123849/1671715/denim_ss05_01_portfolio_860.jpg" border="0" width="860" height="592" width_o="860" height_o="592" src_o="http://payload.cargocollective.com/1/3/123849/1671715/denim_ss05_01_portfolio_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/123849/1671715/denim_ss05_05_portfolio_860.jpg" border="0" width="860" height="592" width_o="860" height_o="592" src_o="http://payload.cargocollective.com/1/3/123849/1671715/denim_ss05_05_portfolio_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/123849/1671715/denim_ss05_02_portfolio_860.jpg" border="0" width="860" height="592" width_o="860" height_o="592" src_o="http://payload.cargocollective.com/1/3/123849/1671715/denim_ss05_02_portfolio_o.jpg" align="left" /&#62; 
Denim specific campaign microsite.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Diesel Denim - Working With Class</title>
		<link>http://cargocollective.com/peteraston/Diesel-Denim-Working-With-Class</link>
		<comments>http://cargocollective.com/peteraston/following/peteraston/Diesel-Denim-Working-With-Class</comments>
		<pubDate>Fri, 01 Jul 2011 18:49:37 +0000</pubDate>

		<dc:creator>Peter Aston</dc:creator>
		
		<category><![CDATA[Microsite]]></category>

		<guid isPermaLink="false">1671941</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/123849/1671941/slide01_860.jpg" border="0" width="860" height="592" width_o="860" height_o="592" src_o="http://payload.cargocollective.com/1/3/123849/1671941/slide01_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/123849/1671941/slide02_860.jpg" border="0" width="860" height="592" width_o="860" height_o="592" src_o="http://payload.cargocollective.com/1/3/123849/1671941/slide02_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/123849/1671941/slide03_860.jpg" border="0" width="860" height="592" width_o="860" height_o="592" src_o="http://payload.cargocollective.com/1/3/123849/1671941/slide03_o.jpg" align="left" /&#62; 
Denim specific campaign microsite.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>One young World - YouTube Channel</title>
		<link>http://cargocollective.com/peteraston/One-young-World-YouTube-Channel</link>
		<comments>http://cargocollective.com/peteraston/following/peteraston/One-young-World-YouTube-Channel</comments>
		<pubDate>Mon, 27 Jun 2011 18:10:51 +0000</pubDate>

		<dc:creator>Peter Aston</dc:creator>
		
		<category><![CDATA[Youtube, channel, charity]]></category>

		<guid isPermaLink="false">1650361</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/123849/1650361/youtube_template_cropped_860.jpg" border="0" width="860" height="642" width_o="1152" height_o="860" src_o="http://payload.cargocollective.com/1/3/123849/1650361/youtube_template_cropped_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/123849/1650361/youtube_template_full_860.jpg" border="0" width="860" height="1493" width_o="1152" height_o="2000" src_o="http://payload.cargocollective.com/1/3/123849/1650361/youtube_template_full_o.jpg" align="left" /&#62; 

Charity YouTube Competition Channel aimed at young people who want to change the world.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Tesco Clubcard - Redesign</title>
		<link>http://cargocollective.com/peteraston/Tesco-Clubcard-Redesign</link>
		<comments>http://cargocollective.com/peteraston/following/peteraston/Tesco-Clubcard-Redesign</comments>
		<pubDate>Thu, 23 Jun 2011 15:41:05 +0000</pubDate>

		<dc:creator>Peter Aston</dc:creator>
		
		<category><![CDATA[Logotype, redesign, print]]></category>

		<guid isPermaLink="false">1634976</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/123849/1634976/slide_01_860.jpg" border="0" width="860" height="480" width_o="860" height_o="480" src_o="http://payload.cargocollective.com/1/3/123849/1634976/slide_01_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/123849/1634976/slide_02_860.jpg" border="0" width="860" height="480" width_o="860" height_o="480" src_o="http://payload.cargocollective.com/1/3/123849/1634976/slide_02_o.jpg" align="left" /&#62; 
Refresh of the Tesco Clubcard design and logotype. The brief was 'Evolution, not revolution'. This Clubcard design currently sits in over 13 million wallets across the UK.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>DirectGov - My Council</title>
		<link>http://cargocollective.com/peteraston/DirectGov-My-Council</link>
		<comments>http://cargocollective.com/peteraston/following/peteraston/DirectGov-My-Council</comments>
		<pubDate>Thu, 23 Jun 2011 14:32:09 +0000</pubDate>

		<dc:creator>Peter Aston</dc:creator>
		
		<category><![CDATA[MPU, interactive, rich media]]></category>

		<guid isPermaLink="false">1634684</guid>
		<description>



Interactive MPU from a suite which showed different local council services that were now online.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Peugeot - Test Drive Challenge</title>
		<link>http://cargocollective.com/peteraston/Peugeot-Test-Drive-Challenge</link>
		<comments>http://cargocollective.com/peteraston/following/peteraston/Peugeot-Test-Drive-Challenge</comments>
		<pubDate>Thu, 23 Jun 2011 14:07:16 +0000</pubDate>

		<dc:creator>Peter Aston</dc:creator>
		
		<category><![CDATA[MPU, interactive, rich media]]></category>

		<guid isPermaLink="false">1634581</guid>
		<description>



Interactive MPU explaining the ease of booking a Peugeot test drive. (Self-plays after 10 seconds)</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Classic Malts - eCRM Templates</title>
		<link>http://cargocollective.com/peteraston/Classic-Malts-eCRM-Templates</link>
		<comments>http://cargocollective.com/peteraston/following/peteraston/Classic-Malts-eCRM-Templates</comments>
		<pubDate>Thu, 23 Jun 2011 13:37:41 +0000</pubDate>

		<dc:creator>Peter Aston</dc:creator>
		
		<category><![CDATA[Email, eCRM]]></category>

		<guid isPermaLink="false">1634456</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/123849/1634456/slide_01_860.jpg" border="0" width="860" height="590" width_o="860" height_o="590" src_o="http://payload.cargocollective.com/1/3/123849/1634456/slide_01_o.jpg" align="left" /&#62; 
Flexible email template designed to run across all 12 Classic Malts whiskey brands, each with its own colourway, logos and photography.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
	</channel>
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