http://cargocollective.com Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction Tue, 30 Aug 2011 22:19:51 +0000 http://cargocollective.com en http://cargocollective.com/paulhutchison_/Nike-Livestrong http://cargocollective.com/paulhutchison_/following/paulhutchison_/Nike-Livestrong Tue, 30 Aug 2011 22:19:51 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 393340 <img src="http://payload.cargocollective.com/1/0/341/393340/livestrong_hypetype.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/341/393340/livestrong_hypetype_o.jpg" data-mid="3032359" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/341/393340/black-survivor.jpg" width="640" height="645" width_o="1800" height_o="1815" src_o="http://payload.cargocollective.com/1/0/341/393340/black-survivor_o.jpg" data-mid="1931126" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/393340/black_wheel.jpg" width="640" height="645" width_o="1800" height_o="1815" src_o="http://payload.cargocollective.com/1/0/341/393340/black_wheel_o.jpg" data-mid="1931123" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/393340/black_badges.jpg" width="640" height="645" width_o="1800" height_o="1815" src_o="http://payload.cargocollective.com/1/0/341/393340/black_badges_o.jpg" data-mid="1931114" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/393340/grey_survivor.jpg" width="640" height="645" width_o="1800" height_o="1815" src_o="http://payload.cargocollective.com/1/0/341/393340/grey_survivor_o.jpg" data-mid="1931131" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/393340/white_badges1.jpg" width="640" height="645" width_o="1800" height_o="1815" src_o="http://payload.cargocollective.com/1/0/341/393340/white_badges1_o.jpg" data-mid="1931132" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/393340/white_circle.jpg" width="640" height="645" width_o="1800" height_o="1815" src_o="http://payload.cargocollective.com/1/0/341/393340/white_circle_o.jpg" data-mid="1931140" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/393340/white_pursuit.jpg" width="640" height="645" width_o="1800" height_o="1815" src_o="http://payload.cargocollective.com/1/0/341/393340/white_pursuit_o.jpg" data-mid="1931144" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/393340/white_survivor_broken.jpg" width="640" height="645" width_o="1800" height_o="1815" src_o="http://payload.cargocollective.com/1/0/341/393340/white_survivor_broken_o.jpg" data-mid="1931147" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/393340/white-badges2.jpg" width="640" height="645" width_o="1800" height_o="1815" src_o="http://payload.cargocollective.com/1/0/341/393340/white-badges2_o.jpg" data-mid="1931151" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/393340/yellow_badges.jpg" width="640" height="645" width_o="1800" height_o="1815" src_o="http://payload.cargocollective.com/1/0/341/393340/yellow_badges_o.jpg" data-mid="1931156" border="0" align="left"/> Nike Livestrong Graphic Design, On-garment Branding — Nike and Livestrong have a long history. Nike started with a simple yellow band that has now become ubiquitous with Livestrong and Lance Armstrong’s fight against cancer. It’s a symbol of hope, unity and strength. As Livestrong move to expand and further evolve the Nike Livestrong apparel line, I was approached to help shape the graphic tee line of the collection. The tees provide an amazing canvas to communicate what Livestrong stands for. — Commissioned through Michael Leon Studio Nike Livestrong Graphic Design, On-garment Branding — Nike and Livestrong have a long history. Nike started with a simple yellow band that has now become... http://cargocollective.com/paulhutchison_/DC-Shoes-Inc http://cargocollective.com/paulhutchison_/following/paulhutchison_/DC-Shoes-Inc Thu, 12 May 2011 16:33:21 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 378508 <img src="http://payload.cargocollective.com/1/0/341/378508/DC_flag_colour.jpg" width="640" height="496" width_o="1500" height_o="1162" src_o="http://payload.cargocollective.com/1/0/341/378508/DC_flag_colour_o.jpg" data-mid="6875843" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/378508/DC_flag_B-W.jpg" width="640" height="496" width_o="1500" height_o="1162" src_o="http://payload.cargocollective.com/1/0/341/378508/DC_flag_B-W_o.jpg" data-mid="6875842" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/378508/DC_RIOTFLAG_IMG.jpeg" width="640" height="413" width_o="1171" height_o="756" src_o="http://payload.cargocollective.com/1/0/341/378508/DC_RIOTFLAG_IMG_o.jpeg" data-mid="6860692" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/378508/DC_flagad.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/341/378508/DC_flagad_o.jpg" data-mid="6876543" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/378508/DC_RIOTFLAG_CRWD.jpeg" width="640" height="413" width_o="1171" height_o="756" src_o="http://payload.cargocollective.com/1/0/341/378508/DC_RIOTFLAG_CRWD_o.jpeg" data-mid="6860688" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/378508/DC_Flag_label.jpg" width="640" height="608" width_o="670" height_o="637" src_o="http://payload.cargocollective.com/1/0/341/378508/DC_Flag_label_o.jpg" data-mid="6860877" border="0" align="left"/> DC Skateboarding Brand Identity Design, Visual Language — Design of the new identity and visual language for DC Skateboarding. The new logo had to be endorsed by the original DC logo, be iconic, conceptual in nature, have meaning, context and story. Aimed at the global core skateboard audience it had to be relevant to skateboard culture. The solution came in the form of a flag. Where DC Skate is directly related and has an alliance to DC. DC Skateboarding is an independent state and gains strength from the alliance in becoming part of the Commonwealth of DC . The DC Skate Flag endorsed by DC, is the story teller, a seal of quality and reliability for the brand. The flag is the new symbol of DC Skateboarding. — CD Michael Leon / Group Picture DC Skateboarding Brand Identity Design, Visual Language — Design of the new identity and visual language for DC Skateboarding. The new logo had to be endorsed by... http://cargocollective.com/paulhutchison_/Quiksilver-KS10 http://cargocollective.com/paulhutchison_/following/paulhutchison_/Quiksilver-KS10 Fri, 06 May 2011 13:56:36 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 1408110 <img src="http://payload.cargocollective.com/1/0/341/1408110/KS10_Billboard.jpg" width="640" height="427" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/341/1408110/KS10_Billboard_o.jpg" data-mid="6852630" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/1408110/KS10_Posters_all on wall.jpg" width="640" height="428" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/341/1408110/KS10_Posters_all on wall_o.jpg" data-mid="6852639" border="0" align="left"/> Quiksilver Identity, design — Proposals for the KS10 identity to celebrate Kelly Slater's 10th ASP World Title win. KS10. — Commissioned through Standard Time LA Quiksilver Identity, design — Proposals for the KS10 identity to celebrate Kelly Slater's 10th ASP World Title win. KS10. — Commissioned through Standard Time... http://cargocollective.com/paulhutchison_/Inovativ http://cargocollective.com/paulhutchison_/following/paulhutchison_/Inovativ Fri, 15 Apr 2011 13:08:37 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 1270307 <img src="http://payload.cargocollective.com/1/0/341/1270307/inovativ-logo_white.jpg" width="640" height="251" width_o="670" height_o="263" src_o="http://payload.cargocollective.com/1/0/341/1270307/inovativ-logo_white_o.jpg" data-mid="6145726" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/1270307/inovativ-logo_black2.jpg" width="640" height="251" width_o="670" height_o="263" src_o="http://payload.cargocollective.com/1/0/341/1270307/inovativ-logo_black2_o.jpg" data-mid="6145781" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/341/1270307/alpha1_905.jpg" width="640" height="360" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/0/341/1270307/alpha1_905_o.jpg" data-mid="6145345" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/1270307/ranger_3.jpg" width="640" height="359" width_o="1024" height_o="575" src_o="http://payload.cargocollective.com/1/0/341/1270307/ranger_3_o.jpg" data-mid="6374452" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/1270307/ranger1_905.jpg" width="640" height="360" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/0/341/1270307/ranger1_905_o.jpg" data-mid="6145350" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/1270307/ranger3_905.jpg" width="640" height="360" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/0/341/1270307/ranger3_905_o.jpg" data-mid="6145352" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/1270307/scout1_905.jpg" width="640" height="360" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/0/341/1270307/scout1_905_o.jpg" data-mid="6145353" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/1270307/alpha2_905.jpg" width="640" height="360" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/0/341/1270307/alpha2_905_o.jpg" data-mid="6145347" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/1270307/alpha3_905.jpg" width="640" height="360" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/0/341/1270307/alpha3_905_o.jpg" data-mid="6145349" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/341/1270307/InovativCOVER.jpg" width="640" height="486" width_o="1024" height_o="778" src_o="http://payload.cargocollective.com/1/0/341/1270307/InovativCOVER_o.jpg" data-mid="6374232" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/341/1270307/inovativ_cover.jpg" width="640" height="250" width_o="1024" height_o="400" src_o="http://payload.cargocollective.com/1/0/341/1270307/inovativ_cover_o.jpg" data-mid="6195750" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/1270307/inovativ_brochure1.jpg" width="640" height="267" width_o="1024" height_o="427" src_o="http://payload.cargocollective.com/1/0/341/1270307/inovativ_brochure1_o.jpg" data-mid="6195753" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/1270307/inovativ_brochure2.jpg" width="640" height="267" width_o="1024" height_o="427" src_o="http://payload.cargocollective.com/1/0/341/1270307/inovativ_brochure2_o.jpg" data-mid="6374312" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/1270307/inovativ_brochure3.jpg" width="640" height="267" width_o="1024" height_o="427" src_o="http://payload.cargocollective.com/1/0/341/1270307/inovativ_brochure3_o.jpg" data-mid="6374313" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/1270307/inovativ_brochure4.jpg" width="640" height="267" width_o="1024" height_o="427" src_o="http://payload.cargocollective.com/1/0/341/1270307/inovativ_brochure4_o.jpg" data-mid="6374314" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/1270307/inovativ_brochure5.jpg" width="640" height="267" width_o="1024" height_o="427" src_o="http://payload.cargocollective.com/1/0/341/1270307/inovativ_brochure5_o.jpg" data-mid="6374315" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/1270307/inovativ_brochure6.jpg" width="640" height="267" width_o="1024" height_o="427" src_o="http://payload.cargocollective.com/1/0/341/1270307/inovativ_brochure6_o.jpg" data-mid="6374316" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/1270307/inovativ_brochure7.jpg" width="640" height="267" width_o="1024" height_o="427" src_o="http://payload.cargocollective.com/1/0/341/1270307/inovativ_brochure7_o.jpg" data-mid="6374317" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/341/1270307/Inovativ_2_web.jpg" width="640" height="455" width_o="1024" height_o="728" src_o="http://payload.cargocollective.com/1/0/341/1270307/Inovativ_2_web_o.jpg" data-mid="6194024" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/341/1270307/Inovativ_stationery2.jpg" width="640" height="551" width_o="1024" height_o="882" src_o="http://payload.cargocollective.com/1/0/341/1270307/Inovativ_stationery2_o.jpg" data-mid="6374189" border="0" align="left"/> Inovativ Brand Identity, Brochure Design, Stationery, Website, Art Direction — Inovativ provides the film and photography industries with mobile equipment carts specifically designed and constructed to meet their unique needs. Inovativ carts are compact in design, super strong, balanced, stable, durable and customisable. We developed the identity to reflect the brands values and with the emphasis placed on iconic location photography of the products we applied the brand across a wide range of media including, stationery, website, exhibition and brochure design. Inovativ Brand Identity, Brochure Design, Stationery, Website, Art Direction — Inovativ provides the film and photography industries with mobile equipment... http://cargocollective.com/paulhutchison_/Quiksilver-Reese-Forbes-RF1 http://cargocollective.com/paulhutchison_/following/paulhutchison_/Quiksilver-Reese-Forbes-RF1 Sun, 06 Mar 2011 13:46:03 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 1137655 <img src="http://payload.cargocollective.com/1/0/341/1137655/rf1_label_3.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/341/1137655/rf1_label_3_o.jpg" data-mid="5470130" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/1137655/rf1_label_1.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/341/1137655/rf1_label_1_o.jpg" data-mid="5470127" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/1137655/rf1_label2.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/341/1137655/rf1_label2_o.jpg" data-mid="5470134" border="0" align="left"/> Quiksilver Tongue label design, Identity — Tongue label design and identity for Reese Forbes RF1 Quiksilver shoe. — CD Michael Leon Studio Quiksilver Tongue label design, Identity — Tongue label design and identity for Reese Forbes RF1 Quiksilver shoe. — CD Michael Leon Studio http://cargocollective.com/paulhutchison_/Nike-Basketball-Los-Fearless http://cargocollective.com/paulhutchison_/following/paulhutchison_/Nike-Basketball-Los-Fearless Wed, 02 Mar 2011 20:25:40 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 1035272 <img src="http://payload.cargocollective.com/1/0/341/1035272/nike_kobe_losfearless_logo.jpg" width="640" height="480" width_o="670" height_o="502" src_o="http://payload.cargocollective.com/1/0/341/1035272/nike_kobe_losfearless_logo_o.jpg" data-mid="5405488" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/1035272/nike_kobe_losfearless1_type.jpg" width="640" height="480" width_o="670" height_o="502" src_o="http://payload.cargocollective.com/1/0/341/1035272/nike_kobe_losfearless1_type_o.jpg" data-mid="5209466" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/1035272/nike_kobe_losfearless2_type.jpg" width="640" height="480" width_o="670" height_o="502" src_o="http://payload.cargocollective.com/1/0/341/1035272/nike_kobe_losfearless2_type_o.jpg" data-mid="5209468" border="0" align="left"/> Nike Basketball. Kobe Bryant — Los Fearless Identity, Typography & Design — Identity, typography and design for the 2011 NBA Allstar Game. Inspired by the spirit of Los Angeles and paired with big, bold, recognisable imagery of Kobe the posters tattoo the streets of East LA in rebellion. Los Fearless - the relentless energy of All-Star Weekend 2011. — Art Direction: Michael Leon Studio Nike Basketball. Kobe Bryant — Los Fearless Identity, Typography & Design — Identity, typography and design for the 2011 NBA Allstar Game. Inspired by the... http://cargocollective.com/paulhutchison_/DJ-Hoff http://cargocollective.com/paulhutchison_/following/paulhutchison_/DJ-Hoff Tue, 16 Nov 2010 23:36:45 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 787407 <img src="http://payload.cargocollective.com/1/0/341/787407/hoff_record_closed.jpg" width="640" height="325" width_o="1024" height_o="520" src_o="http://payload.cargocollective.com/1/0/341/787407/hoff_record_closed_o.jpg" data-mid="3739879" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/787407/Hoff_record_open.jpg" width="640" height="325" width_o="1024" height_o="520" src_o="http://payload.cargocollective.com/1/0/341/787407/Hoff_record_open_o.jpg" data-mid="3739882" border="0" align="left"/> DJ Hoff Identity, Art Direction, Album artwork — DJ Hoff Identity, Art Direction, Album artwork — http://cargocollective.com/paulhutchison_/Atomic-Snowboards http://cargocollective.com/paulhutchison_/following/paulhutchison_/Atomic-Snowboards Mon, 15 Nov 2010 01:29:47 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 3366 <img src="http://payload.cargocollective.com/1/0/341/3366/atomic_snowboards.jpg" width="640" height="480" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/341/3366/atomic_snowboards_o.jpg" data-mid="33100" border="0" align="left"/> Angry Associates Design, Illustration — Snowboard designs for Atomic Snowboarding. Angry Associates Design, Illustration — Snowboard designs for Atomic Snowboarding. http://cargocollective.com/paulhutchison_/Nike-6-0 http://cargocollective.com/paulhutchison_/following/paulhutchison_/Nike-6-0 Mon, 15 Nov 2010 01:26:25 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 781797 Nike 6.0 Graphic Design, Art Direction, On-garment Branding — Full case study coming soon... Nike 6.0 Graphic Design, Art Direction, On-garment Branding — Full case study coming soon... http://cargocollective.com/paulhutchison_/Tracy-A-Franklin http://cargocollective.com/paulhutchison_/following/paulhutchison_/Tracy-A-Franklin Fri, 08 Oct 2010 15:08:42 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 3190 <img src="http://payload.cargocollective.com/1/0/341/3190/IMG_9587.jpg" width="640" height="427" width_o="2000" height_o="1333" src_o="http://payload.cargocollective.com/1/0/341/3190/IMG_9587_o.jpg" data-mid="3229474" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/3190/IMG_5868.jpg" width="640" height="480" width_o="2000" height_o="1500" src_o="http://payload.cargocollective.com/1/0/341/3190/IMG_5868_o.jpg" data-mid="3229408" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/3190/IMG_5872.jpg" width="640" height="480" width_o="2000" height_o="1500" src_o="http://payload.cargocollective.com/1/0/341/3190/IMG_5872_o.jpg" data-mid="3229420" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/3190/IMG_9595.jpg" width="640" height="427" width_o="2000" height_o="1333" src_o="http://payload.cargocollective.com/1/0/341/3190/IMG_9595_o.jpg" data-mid="3229478" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/3190/IMG_9578.jpg" width="640" height="427" width_o="2000" height_o="1333" src_o="http://payload.cargocollective.com/1/0/341/3190/IMG_9578_o.jpg" data-mid="3229465" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/3190/TF_Hypetype_6053.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/341/3190/TF_Hypetype_6053_o.jpg" data-mid="3734862" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/3190/TF_Hypetype_6047.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/341/3190/TF_Hypetype_6047_o.jpg" data-mid="3734858" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/3190/TF_Hypetype_6049.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/341/3190/TF_Hypetype_6049_o.jpg" data-mid="3734860" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/3190/TF_Hypetype_6089.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/341/3190/TF_Hypetype_6089_o.jpg" data-mid="3734864" border="0" align="left"/> Book Design <img src="http://payload.cargocollective.com/1/0/341/3190/TracyAFranklin_logo1.jpg" width="640" height="493" width_o="1116" height_o="860" src_o="http://payload.cargocollective.com/1/0/341/3190/TracyAFranklin_logo1_o.jpg" data-mid="1121035" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/3190/TracyAFranklin_logo2.jpg" width="640" height="493" width_o="1116" height_o="860" src_o="http://payload.cargocollective.com/1/0/341/3190/TracyAFranklin_logo2_o.jpg" data-mid="1121036" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/3190/TracyAFranklin_logo3.jpg" width="640" height="493" width_o="1116" height_o="860" src_o="http://payload.cargocollective.com/1/0/341/3190/TracyAFranklin_logo3_o.jpg" data-mid="1121037" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/341/3190/TracyAFranklin_logo4.jpg" width="640" height="493" width_o="1116" height_o="860" src_o="http://payload.cargocollective.com/1/0/341/3190/TracyAFranklin_logo4_o.jpg" data-mid="1121038" border="0" align="left"/>Logo Marque and Logo Colourways Tracy A. Franklin — Crewel Work Identity, Marque, Book Design, Art Direction — Tracy A. Franklin is a freelance specialist embroiderer, trained at the Royal School of Needlework. We were commissioned to develop a book on the subject of crewel work. It was our brief to bring this technique up to date with a suitable application and design. The look and feel encourages interest from a new audience, as well as giving a modern appeal to the existing target group. The format combines a traditional burst bound book with a heavy natural fibre substrate, unbleached to retain it’s texture. It’s size is slightly off square, creating maximum visibility for the photographic images throughout. The front of the book is blind embossed with a graphic texture, leaving the exposed spine to carry the gold foiled title. Inner pages are printed full colour with a spot gold throughout. Book Design Logo Marque and Logo Colourways Tracy A. Franklin — Crewel Work Identity, Marque, Book Design, Art Direction — Tracy A. Franklin is a freelance...