http://cargocollective.com Patrik Danielsson - creative brand consultant Mon, 07 Nov 2011 06:12:21 +0000 http://cargocollective.com en http://cargocollective.com/patrikdanielsson/Team-Verisure-Documentaries http://cargocollective.com/patrikdanielsson/following/patrikdanielsson/Team-Verisure-Documentaries Mon, 07 Nov 2011 06:12:21 +0000 Patrik Danielsson - creative brand consultant 2264120 Client Securias Direct Agency Join the Carnival Role strategy, concept, script & creative direction A documentary series portraying Team Verisure (Securitas Direct modern technology concept) both on and outside the workplace, giving the audience a transparent insight what it is like working at the company. Through four films we introduce employees to the public and has given them the role as “social engagement officers” – people that can be contacted through social network contact point to ask any questions you might have about joining them. YouTube Channel Documentaries: Brussels: Gothenburg: Helsinki: Oslo: Client Securias Direct Agency Join the Carnival Role strategy, concept, script & creative direction A documentary series portraying Team Verisure (Securitas Direct... http://cargocollective.com/patrikdanielsson/Verisure-Yourself http://cargocollective.com/patrikdanielsson/following/patrikdanielsson/Verisure-Yourself Mon, 07 Nov 2011 03:40:05 +0000 Patrik Danielsson - creative brand consultant 2263735 Client Securias Direct Agency Join the Carnival Role strategy, concept & creative direction <img src="http://payload.cargocollective.com/1/0/16994/2263735/sergeant-top-image.jpg" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/16994/2263735/sergeant-top-image_o.jpg" data-mid="11344243" border="0" align="left"/> Created for Europe's leading home security brand Securitas Direct, “Verisure Yourself“, an iPhone app designed to deal with “so-called-friends” posting unflattering photos and comments on social networks. The app uses humor to address the serious issue of online abuse, sending fictional character Sgt. Verisure to give violators a lesson on online manners. The app is a bridge to the the company’s new technology concept Verisure -- “Alarms with IQ” and is used as a device to establish a dialogue with young adults that is looking to build their career with the company. Users are invited to learn more about the company culture and job, supported by a series of web documentaries that connects them to the Verisure social community on Facebook and and YouTube. Case film: App Store Facebook fanpage YouTube channel Client Securias Direct Agency Join the Carnival Role strategy, concept & creative direction Created for Europe's leading home security brand Securitas Direct, ... http://cargocollective.com/patrikdanielsson/Reebok-Jukari http://cargocollective.com/patrikdanielsson/following/patrikdanielsson/Reebok-Jukari Wed, 19 Oct 2011 09:36:47 +0000 Patrik Danielsson - creative brand consultant 2173197 Client Reebok International Agency Join the Carnival, Stockholm Role Business strategy, marketing strategy, concept & creative direction <img src="http://payload.cargocollective.com/1/0/16994/2173197/Rbk-screenshot.png" width="670" height="546" width_o="670" height_o="546" src_o="http://payload.cargocollective.com/1/0/16994/2173197/Rbk-screenshot_o.png" data-mid="10884661" border="0" align="left"/> In 2008 Reebok and Cirque du Soleil® came together with a shared vision – to make fitness fun again. The result was the launch of two new inspirational workouts named JUKARI Fit to Fly™ and JUKARI Fit to Flex™. Most people that try JUKARI leave with a sensational feeling. Yet, the main challenge is the slow uptake by gyms around the world, which has resulted in low awareness and limited accessibility. After a global pitch Reebok chose Join the Carnival to help them raise consumer demand for JUKARI classes with aim to increase awareness and establish the workouts in more gyms around the world. Solution We know women love personal stories and sharing good experiences so we invited JUKARI ambassadors such as Cirque du Soleil artist and former Olympian Mary Sanders to tell their stories about health, fitness and passions in life. Equipped with Polaroid cameras they created their own content for like-minded women to engage in. Using live feeds from global JUKARI mentions the campaign connect women with each other, creating a trustworthy social community. Through a unique, interactive club finder women can also share gym locations through their social networks and if they can’t find a club in their local area, Reebok invites them to start a movement for others to join. By sharing the craving for fun training women all around the world can now influence the establishment of JUKARI clubs and becoming part of a movement that reaches out to around 70 million women worldwide. Visit website. Reebok JUKARI from Join the Carnival on Vimeo. Client Reebok International Agency Join the Carnival, Stockholm Role Business strategy, marketing strategy, concept & creative direction In 2008 Reebok and Cirque... http://cargocollective.com/patrikdanielsson/Qtee-Social-network http://cargocollective.com/patrikdanielsson/following/patrikdanielsson/Qtee-Social-network Fri, 01 Jul 2011 04:02:09 +0000 Patrik Danielsson - creative brand consultant 1669978 Client Qtee Agency Join the Carnival, Stockholm Role Business strategy, marketing strategy, concept & creative direction <img src="http://payload.cargocollective.com/1/0/16994/1669978/Qtee2.png" width="670" height="553" width_o="670" height_o="553" src_o="http://payload.cargocollective.com/1/0/16994/1669978/Qtee2_o.png" data-mid="8194573" border="0" align="left"/> Qtee, Sweden’s leading social network for golfing women, appointed Join the Carnival to help them strengthen the network through peer-to-peer and social engagement tactics. Making it attractive not only to new members but also to sponsors. We've developed Qtee to a modern social network where content and offers are personally customized, making it relevant and fun for each and every member. A tailored strategy where sports and entertainment is integrated with contextual product offerings thorough a social storefront. his creates an opportunity for sponsors and brands to establish a new channel of communication with this niche target group, based on needs, values, openness and customer service. We have established a true micro-marketing network for the modern age where customer service and experience is in focus at all times. I turn, a social eco-system where brand, member activities and sales are connected. qtee.net <img src="http://payload.cargocollective.com/1/0/16994/1669978/appstore.png" width="150" height="49" width_o="150" height_o="49" src_o="http://payload.cargocollective.com/1/0/16994/1669978/appstore_o.png" data-mid="8194869" border="0" align="left"/> Client Qtee Agency Join the Carnival, Stockholm Role Business strategy, marketing strategy, concept & creative direction Qtee, Sweden’s leading social network... http://cargocollective.com/patrikdanielsson/Royal-Beer-Tak-Rock http://cargocollective.com/patrikdanielsson/following/patrikdanielsson/Royal-Beer-Tak-Rock Sat, 12 Jun 2010 06:01:55 +0000 Patrik Danielsson - creative brand consultant 459863 Client Royal Unibrew Agency DDB, Copenhagen Role strategy and concept "Tak Rock" is a celebration to music, fans and amazing Rock moments, a way to celebrate and support the danish grass root bands and giving them a chance to get recognised. In collaboration with the famous danish rock band Kashmir and the music magazine Soundvenue, Royal Beer invites new danish bands to earn their right to become support act to Kashmir on their tour. The campaign includes limited edition beer cans, designed by the Kashmir band member Kasper Eistrup, where a slice of the price goes to support and develop new danish rock talent. This integrated engagement campaign had over 800 bands uploading their demos during the first two months! It has been a great success in engaging the audience to conversations and social activities. During the first three months, RoyalBeer.TV attracted more visitors than MTV.dk and over 50.000 minutes of music was played on the website during the same time! Visit RoyalBeer.tv Winner of Danish Advertising Effectiveness Awards 2011 <img src="http://payload.cargocollective.com/1/0/16994/459863/TakRockCan.jpg" width="670" height="562" width_o="670" height_o="562" src_o="http://payload.cargocollective.com/1/0/16994/459863/TakRockCan_o.jpg" data-mid="2064829" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/16994/459863/Kashmir-tour_Poster.jpg" width="670" height="929" width_o="670" height_o="929" src_o="http://payload.cargocollective.com/1/0/16994/459863/Kashmir-tour_Poster_o.jpg" data-mid="2064830" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/16994/459863/RoyalBeerTV.jpg" width="670" height="1458" width_o="670" height_o="1458" src_o="http://payload.cargocollective.com/1/0/16994/459863/RoyalBeerTV_o.jpg" data-mid="2064943" border="0" align="left"/> Client Royal Unibrew Agency DDB, Copenhagen Role strategy and concept "Tak Rock" is a celebration to music, fans and amazing Rock moments, a way to celebrate and... http://cargocollective.com/patrikdanielsson/Swatch-The-ultimate-swatch http://cargocollective.com/patrikdanielsson/following/patrikdanielsson/Swatch-The-ultimate-swatch Wed, 05 May 2010 03:30:18 +0000 Patrik Danielsson - creative brand consultant 393667 Client Swatch group Agency Thank You Role conceptual, art direction For the launch of the 2010 DNA campaign Swatch required a unique and clever way to combine product and experience in a format that store visitors wanted to keep. We created "The ultimate swatch", in line with the vibrant brand persona, a customizable product bundle to be assembled according to taste, filled with content that adds real value to you! <img src="http://payload.cargocollective.com/1/0/16994/393667/leaflet2_00019.jpg" width="670" height="670" width_o="1400" height_o="1400" src_o="http://payload.cargocollective.com/1/0/16994/393667/leaflet2_00019_o.jpg" data-mid="1740730" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/16994/393667/swatch2.png" width="670" height="528" width_o="954" height_o="752" src_o="http://payload.cargocollective.com/1/0/16994/393667/swatch2_o.png" data-mid="1740765" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/16994/393667/hand.png" width="670" height="498" width_o="718" height_o="534" src_o="http://payload.cargocollective.com/1/0/16994/393667/hand_o.png" data-mid="1740743" border="0" align="left"/> Client Swatch group Agency Thank You Role conceptual, art direction For the launch of the 2010 DNA campaign Swatch required a unique and clever way to combine... http://cargocollective.com/patrikdanielsson/IKEA-Done-in-a-day http://cargocollective.com/patrikdanielsson/following/patrikdanielsson/IKEA-Done-in-a-day Mon, 08 Feb 2010 10:03:36 +0000 Patrik Danielsson - creative brand consultant 246791 Client IKEA Agency Triple Role concept, storytelling, art direction Done-in-a-day is an international project aimed at small business owners to inspire and engage them to create a better and more enjoyable work environment. This interactive storytelling concept connects IKEA products with real life situations. Relevant brand entertainment that communicates how great changes can be made to your work environment with small means. The project starts with YOKE, an interaction design agency in Copenhagen and will be launched in a series episodes transforming various kinds of small businesses around the globe. The first pilots have just launched in USA, Spain, Italy and Holland. Watch the story with english subtitles here <img src="http://payload.cargocollective.com/1/0/16994/246791/DIAD-mon1.jpg" width="670" height="570" width_o="670" height_o="570" src_o="http://payload.cargocollective.com/1/0/16994/246791/DIAD-mon1_o.jpg" data-mid="1108488" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/16994/246791/DIAD-mon2.jpg" width="670" height="570" width_o="670" height_o="570" src_o="http://payload.cargocollective.com/1/0/16994/246791/DIAD-mon2_o.jpg" data-mid="1108498" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/16994/246791/DIAD-mon4.jpg" width="670" height="570" width_o="670" height_o="570" src_o="http://payload.cargocollective.com/1/0/16994/246791/DIAD-mon4_o.jpg" data-mid="1108491" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/16994/246791/DIAD-mon3.jpg" width="670" height="570" width_o="670" height_o="570" src_o="http://payload.cargocollective.com/1/0/16994/246791/DIAD-mon3_o.jpg" data-mid="1108490" border="0" align="left"/> Behind the scenes: <img src="http://payload.cargocollective.com/1/0/16994/246791/bh-scenes2.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/16994/246791/bh-scenes2_o.jpg" data-mid="1053991" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/16994/246791/bh-scenes3.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/16994/246791/bh-scenes3_o.jpg" data-mid="1053992" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/16994/246791/bh-scenes4.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/16994/246791/bh-scenes4_o.jpg" data-mid="1053993" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/16994/246791/bh-scenes5.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/16994/246791/bh-scenes5_o.jpg" data-mid="1053994" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/16994/246791/bh-scenes6.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/16994/246791/bh-scenes6_o.jpg" data-mid="1053995" border="0" align="left"/> Client IKEA Agency Triple Role concept, storytelling, art direction Done-in-a-day is an international project aimed at small business owners to inspire and engage... http://cargocollective.com/patrikdanielsson/Oresundsbron-Best-of-Sweden http://cargocollective.com/patrikdanielsson/following/patrikdanielsson/Oresundsbron-Best-of-Sweden Thu, 14 Jan 2010 08:28:16 +0000 Patrik Danielsson - creative brand consultant 223486 Client Øresundsbron Agency DDB, Copenhagen Role creative direction, concept, creative strategy The focus for summer 2009 was to increase the number of danes crossing the bridge to Sweden to spend their holidays. With fierce competition from the ferries, a downturn in the economy and a general opinion that the pricing of crossing the bridge is a bit steep, Øresundsbron was facing challenges. Instead of telling people what to do in Sweden, we asked the core target group for reason to visit their neighboring country. The kids. Their answers became the platform for the storytelling and tonality of the campaign - connecting with the audience in a fun and emotional manner. The campaign became a great success, creating conversations across online holiday and travel forums as well as exceeding the sales conversion targets. <img src="http://payload.cargocollective.com/1/0/16994/223486/topp-img.jpg" width="594" height="456" width_o="594" height_o="456" src_o="http://payload.cargocollective.com/1/0/16994/223486/topp-img_o.jpg" data-mid="955180" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/16994/223486/screen-grab2.jpg" width="670" height="523" width_o="670" height_o="523" src_o="http://payload.cargocollective.com/1/0/16994/223486/screen-grab2_o.jpg" data-mid="955193" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/16994/223486/screen-grab1.jpg" width="670" height="523" width_o="670" height_o="523" src_o="http://payload.cargocollective.com/1/0/16994/223486/screen-grab1_o.jpg" data-mid="955184" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/16994/223486/outdoor.jpg" width="670" height="667" width_o="670" height_o="667" src_o="http://payload.cargocollective.com/1/0/16994/223486/outdoor_o.jpg" data-mid="955211" border="0" align="left"/> Client Øresundsbron Agency DDB, Copenhagen Role creative direction, concept, creative strategy The focus for summer 2009 was to increase the number of danes... http://cargocollective.com/patrikdanielsson/TV4-Team http://cargocollective.com/patrikdanielsson/following/patrikdanielsson/TV4-Team Thu, 14 Jan 2010 07:15:53 +0000 Patrik Danielsson - creative brand consultant 223434 Client TV4 Agency foreign Role conceptual, branding, communication strategy In 2006, Sweden's leading commercial TV station, assigned foreign to create a concept that would make the Swedish Football Cup larger than sport. We created "Team", a national grass root movement that would build local pride, the winning spirit and fair play. Here's the story. <img src="http://payload.cargocollective.com/1/0/16994/223434/logo-montage.jpg" width="670" height="536" width_o="670" height_o="536" src_o="http://payload.cargocollective.com/1/0/16994/223434/logo-montage_o.jpg" data-mid="954912" border="0" align="left"/> Client TV4 Agency foreign Role conceptual, branding, communication strategy In 2006, Sweden's leading commercial TV station, assigned foreign to create a concept... http://cargocollective.com/patrikdanielsson/adidas-Football-Predator-absolute http://cargocollective.com/patrikdanielsson/following/patrikdanielsson/adidas-Football-Predator-absolute Thu, 14 Jan 2010 06:46:31 +0000 Patrik Danielsson - creative brand consultant 187421 Client adidas international Agency foreign Role Concept, Art direction As part of the massive adidas +10 campaign leading up to the 2006 football world cup, the adidas Predator was launched. A unique football boot for the dedicated player. We created a web campaign in form of a interactive 3D journey that took the visitor to enter a compilation competition - tickets to the WC stood at stake! <img src="http://payload.cargocollective.com/1/0/16994/187421/1.-PREDATOR_start.jpg" width="670" height="471" width_o="670" height_o="471" src_o="http://payload.cargocollective.com/1/0/16994/187421/1.-PREDATOR_start_o.jpg" data-mid="802964" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/16994/187421/3.-PREDATOR_HeelCounter.jpg" width="670" height="471" width_o="670" height_o="471" src_o="http://payload.cargocollective.com/1/0/16994/187421/3.-PREDATOR_HeelCounter_o.jpg" data-mid="802968" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/16994/187421/6.-PREDATOR_outsole2.jpg" width="670" height="471" width_o="670" height_o="471" src_o="http://payload.cargocollective.com/1/0/16994/187421/6.-PREDATOR_outsole2_o.jpg" data-mid="802978" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/16994/187421/sboard1.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/16994/187421/sboard1_o.jpg" data-mid="802992" border="0" align="left"/> Client adidas international Agency foreign Role Concept, Art direction As part of the massive adidas +10 campaign leading up to the 2006 football world cup, the...