http://cargocollective.com oyemartinez Mon, 25 Mar 2013 12:47:05 +0000 http://cargocollective.com en http://cargocollective.com/oyemartinez/BBVA-Compass-Real-Fan http://cargocollective.com/oyemartinez/following/oyemartinez/BBVA-Compass-Real-Fan Mon, 25 Mar 2013 12:47:05 +0000 oyemartinez 5259997 BBVA Compass launched a new bank account product - The NBA Banking Account, built for real fans. This product was specifically designed for NBA fans and featured rewards that NBA fans would love (mostly rewards points for gear). Because we were marketing to real fans, we challenged the fan community to prove how much of a real fan they actually were. Basically, they had to upload a picture of their fanhood on Instagram or Twitter using #realfan and they were entered in a drawing to receive tickets to every game of the 2013 NBA Finals - among other weekly prizes. Our big product launch was during All-Star weekend in Houston where we blanketed the city with #realfan communication and had prizes for fans to win, if they were, in fact, real fans of the NBA. This local launch was to kick off their national campaign, which is currently underway. Then, once the NBA Playoffs tipped off, we launched with a national TV commercial. Here is the link to the National TV commercial: http://www.youtube.com/watch?v=Tppnx1aukzE&sns=fb <img src="http://payload147.cargocollective.com/1/3/116078/5259997/-4.jpeg" width="640" height="962" width_o="640" height_o="962" src_o="http://payload147.cargocollective.com/1/3/116078/5259997/-4_o.jpeg" data-mid="28287905" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/3/116078/5259997/-5.jpeg" width="640" height="425" width_o="640" height_o="425" src_o="http://payload147.cargocollective.com/1/3/116078/5259997/-5_o.jpeg" data-mid="28287907" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/3/116078/5259997/-6.jpeg" width="640" height="425" width_o="640" height_o="425" src_o="http://payload147.cargocollective.com/1/3/116078/5259997/-6_o.jpeg" data-mid="28287909" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/3/116078/5259997/-7.jpeg" width="640" height="962" width_o="640" height_o="962" src_o="http://payload147.cargocollective.com/1/3/116078/5259997/-7_o.jpeg" data-mid="28287912" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/3/116078/5259997/-8.jpeg" width="640" height="425" width_o="640" height_o="425" src_o="http://payload147.cargocollective.com/1/3/116078/5259997/-8_o.jpeg" data-mid="28287913" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/3/116078/5259997/-9.jpeg" width="640" height="425" width_o="640" height_o="425" src_o="http://payload147.cargocollective.com/1/3/116078/5259997/-9_o.jpeg" data-mid="28287916" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/3/116078/5259997/-10.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload147.cargocollective.com/1/3/116078/5259997/-10_o.jpeg" data-mid="28287918" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/3/116078/5259997/1_microsite_final_v2_640_1000.jpg" width="1000" height="3946" width_o="1038" height_o="4096" src_o="http://payload147.cargocollective.com/1/3/116078/5259997/1_microsite_final_v2_640_o.jpg" data-mid="28287925" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/3/116078/5259997/5_DSC_0090_640.JPG" width="640" height="962" width_o="640" height_o="962" src_o="http://payload147.cargocollective.com/1/3/116078/5259997/5_DSC_0090_640_o.JPG" data-mid="28287928" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/3/116078/5259997/11_Poster_640.jpg" width="640" height="959" width_o="640" height_o="959" src_o="http://payload147.cargocollective.com/1/3/116078/5259997/11_Poster_640_o.jpg" data-mid="28287931" border="0" align="left"/> BBVA Compass launched a new bank account product - The NBA Banking Account, built for real fans. This product was specifically designed for NBA fans and featured... http://cargocollective.com/oyemartinez/ESPN-X-Games http://cargocollective.com/oyemartinez/following/oyemartinez/ESPN-X-Games Mon, 25 Mar 2013 12:37:40 +0000 oyemartinez 5259826 ESPN X Games ESPN wanted their X Games experience to be awesome. Their product was extreme, but their online communication lacked the impact and energy their audience expected. So my team and I did what was needed to be done. We activated the awesome. We redesigned their website - look and feel, tone and manner, functionality, user experience, communication methods and most importantly, how users interact. We created a 2nd-screen / companion-screen experience that re-invented how ESPN publishes information. We incorporated elements like trending topics and real-time information from both the social and journalistic arenas. The newest toy was the Hype Meter. This amazing tool aggregated the "hype" around a given athlete, event or specific run in real time. Users influenced the hype by using designated hashtags, shaking their smart phones (via the X Games app) or going online and playing a twitch game. Basically, this was our version of online applause. Huge success. <img src="http://payload147.cargocollective.com/1/3/116078/5259826/-1.jpeg" width="640" height="369" width_o="640" height_o="369" src_o="http://payload147.cargocollective.com/1/3/116078/5259826/-1_o.jpeg" data-mid="28287058" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/3/116078/5259826/-2.jpeg" width="640" height="369" width_o="640" height_o="369" src_o="http://payload147.cargocollective.com/1/3/116078/5259826/-2_o.jpeg" data-mid="28287060" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/3/116078/5259826/-3.jpeg" width="640" height="369" width_o="640" height_o="369" src_o="http://payload147.cargocollective.com/1/3/116078/5259826/-3_o.jpeg" data-mid="28287061" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/3/116078/5259826/id537410808-1.jpeg" width="270" height="480" width_o="270" height_o="480" src_o="http://payload147.cargocollective.com/1/3/116078/5259826/id537410808-1_o.jpeg" data-mid="28287062" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/3/116078/5259826/id537410808.jpeg" width="480" height="360" width_o="480" height_o="360" src_o="http://payload147.cargocollective.com/1/3/116078/5259826/id537410808_o.jpeg" data-mid="28287063" border="0" align="left"/> ESPN X Games ESPN wanted their X Games experience to be awesome. Their product was extreme, but their online communication lacked the impact and energy their... http://cargocollective.com/oyemartinez/Rock-Roll-Hall-of-Fame http://cargocollective.com/oyemartinez/following/oyemartinez/Rock-Roll-Hall-of-Fame Thu, 16 Jun 2011 18:37:01 +0000 oyemartinez 1604536 The Rock & Roll Hall of Fame is about celebrating legends for their accomplishments and their influence on music and society, alike. In 2009 we built the Rock Immortal - a special site experience that payed homage to the legendary inductees. But we just built the platform. The content came from those by which true success is measured - the fans. Videos, songs, pictures and letters collaborated to create a symbol that each individual legend is known for. Together, we made sweet sweet music. <img src="http://payload.cargocollective.com/1/3/116078/1604536/Home_1000.png" width="783" height="668" width_o="783" height_o="668" src_o="http://payload.cargocollective.com/1/3/116078/1604536/Home_o.png" data-mid="7860099" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1604536/inductees_1000.jpg" width="1000" height="560" width_o="1440" height_o="807" src_o="http://payload.cargocollective.com/1/3/116078/1604536/inductees_o.jpg" data-mid="7860103" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1604536/inductee_detail_1000.jpg" width="1000" height="560" width_o="1440" height_o="807" src_o="http://payload.cargocollective.com/1/3/116078/1604536/inductee_detail_o.jpg" data-mid="7860108" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1604536/guitar_1000.png" width="756" height="569" width_o="756" height_o="569" src_o="http://payload.cargocollective.com/1/3/116078/1604536/guitar_o.png" data-mid="7860114" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1604536/sneaker_1000.png" width="755" height="565" width_o="755" height_o="565" src_o="http://payload.cargocollective.com/1/3/116078/1604536/sneaker_o.png" data-mid="7860116" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1604536/user_video_1000.jpg" width="1000" height="560" width_o="1440" height_o="807" src_o="http://payload.cargocollective.com/1/3/116078/1604536/user_video_o.jpg" data-mid="7860118" border="0" align="left"/> The Rock & Roll Hall of Fame is about celebrating legends for their accomplishments and their influence on music and society, alike. In 2009 we built the Rock... http://cargocollective.com/oyemartinez/Ogo http://cargocollective.com/oyemartinez/following/oyemartinez/Ogo Thu, 16 Jun 2011 18:07:35 +0000 oyemartinez 1604422 To compete with the initial iPhone launch, NET10 wanted to unveil their own version of a smartphone - Ogo. It was built for high speed mobile internet and easy texting for kids and young adults. Unfortunately, it never launched. However, our plans were to make this product go beyond a mobile device. We wanted to make this a complete experience, full with likable characters, webisodes, action figures and ring tones. Even though Ogo died before it saw the light of day, the work on the cutting room floor is simply spectacular. <img src="http://payload.cargocollective.com/1/3/116078/1604422/Ogo_360.png" width="571" height="424" width_o="571" height_o="424" src_o="http://payload.cargocollective.com/1/3/116078/1604422/Ogo_360_o.png" data-mid="7859595" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1604422/Lucha_Ogo_1000.png" width="679" height="522" width_o="679" height_o="522" src_o="http://payload.cargocollective.com/1/3/116078/1604422/Lucha_Ogo_o.png" data-mid="7859598" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1604422/Ninja_Ogo_1000.png" width="690" height="519" width_o="690" height_o="519" src_o="http://payload.cargocollective.com/1/3/116078/1604422/Ninja_Ogo_o.png" data-mid="7859605" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1604422/Professor_Ogo_1000.png" width="678" height="530" width_o="678" height_o="530" src_o="http://payload.cargocollective.com/1/3/116078/1604422/Professor_Ogo_o.png" data-mid="7859615" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1604422/Punky_Ogo_1000.png" width="688" height="525" width_o="688" height_o="525" src_o="http://payload.cargocollective.com/1/3/116078/1604422/Punky_Ogo_o.png" data-mid="7859618" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1604422/Site_Sketch_1000.jpg" width="970" height="580" width_o="970" height_o="580" src_o="http://payload.cargocollective.com/1/3/116078/1604422/Site_Sketch_o.jpg" data-mid="7859623" border="0" align="left"/> To compete with the initial iPhone launch, NET10 wanted to unveil their own version of a smartphone - Ogo. It was built for high speed mobile internet and easy... http://cargocollective.com/oyemartinez/Powerade-Swing-4-the-Fences http://cargocollective.com/oyemartinez/following/oyemartinez/Powerade-Swing-4-the-Fences Thu, 16 Jun 2011 17:29:47 +0000 oyemartinez 1604276 What's the best way to learn how to play like a major leaguer? That's easy - by training with a major leaguer. The POWERADE Swing 4 the Fences Sweepstakes gave fans a once-in-a-lifetime opportunity - a chance to train with Ryan Howard, Hanley Ramirez or Josh Hamilton. They wanted users to register online, but the traditional registration process is trite, at best. So POWERADE wanted to add substance to the sweepstakes by offering a "Sports Science" angle. So, we built a system in which users would learn about the promotion on Facebook, have access to various Ryan Howard instructional videos and be redirected to register for the grand prize sweepstakes, while earning the chance to win great instant prizes. Batter up. <img src="http://payload.cargocollective.com/1/3/116078/1604276/640x280.jpg" width="640" height="280" width_o="640" height_o="280" src_o="http://payload.cargocollective.com/1/3/116078/1604276/640x280_o.jpg" data-mid="7858339" border="0" align="left"/> What's the best way to learn how to play like a major leaguer? That's easy - by training with a major leaguer. The POWERADE Swing 4 the Fences Sweepstakes gave... http://cargocollective.com/oyemartinez/Powerade-MVP http://cargocollective.com/oyemartinez/following/oyemartinez/Powerade-MVP Thu, 16 Jun 2011 17:15:11 +0000 oyemartinez 1604201 2010 NBA MVP Derrick Rose opened eyes and hearts as fans rallied to get behind anyone other than Miami's Big 3. POWERADE wanted to congratulate their athlete by creating a universal social movement to celebrate the young star's accomplishments. We used Facebook and Twitter to encourage users to congratulate Derrick on the POWERADE Facebook page. We then took the profile pics of the 1600+ users and created a commemorative MVP poster that was available for download only on Facebook. <img src="http://payload.cargocollective.com/1/3/116078/1604201/POSTER_FACEBOOK_APP_1000.jpg" width="1000" height="933" width_o="1065" height_o="994" src_o="http://payload.cargocollective.com/1/3/116078/1604201/POSTER_FACEBOOK_APP_o.jpg" data-mid="7857967" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1604201/DRose MVP Poster_1000.jpeg" width="1000" height="1500" width_o="2048" height_o="3072" src_o="http://payload.cargocollective.com/1/3/116078/1604201/DRose MVP Poster_o.jpeg" data-mid="7857980" border="0" align="left"/> 2010 NBA MVP Derrick Rose opened eyes and hearts as fans rallied to get behind anyone other than Miami's Big 3. POWERADE wanted to congratulate their athlete by... http://cargocollective.com/oyemartinez/Capital-One-Customs http://cargocollective.com/oyemartinez/following/oyemartinez/Capital-One-Customs Thu, 16 Jun 2011 16:00:58 +0000 oyemartinez 1603871 In 2010, Capital One wanted to increase credit card membership among the college audience. But they needed a hook. Well, one of its most attractive selling propositions was its customization feature. Basically, you could design your credit card to fit your style and personality by uploading an image of your choice. Bang. Wait a tic. Did we just find a way to fit style and personality into a banking conversation? <img src="http://payload.cargocollective.com/1/3/116078/1603871/C1_Image_1.png" width="407" height="511" width_o="407" height_o="511" src_o="http://payload.cargocollective.com/1/3/116078/1603871/C1_Image_1_o.png" data-mid="7855996" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1603871/C1_Image_2.png" width="327" height="513" width_o="327" height_o="513" src_o="http://payload.cargocollective.com/1/3/116078/1603871/C1_Image_2_o.png" data-mid="7856000" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1603871/C1_Image_3.png" width="400" height="509" width_o="400" height_o="509" src_o="http://payload.cargocollective.com/1/3/116078/1603871/C1_Image_3_o.png" data-mid="7856003" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1603871/C1_Image_4.png" width="390" height="504" width_o="390" height_o="504" src_o="http://payload.cargocollective.com/1/3/116078/1603871/C1_Image_4_o.png" data-mid="7856014" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1603871/C1_Image_5.png" width="389" height="508" width_o="389" height_o="508" src_o="http://payload.cargocollective.com/1/3/116078/1603871/C1_Image_5_o.png" data-mid="7856023" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1603871/C1_Image_6.png" width="392" height="501" width_o="392" height_o="501" src_o="http://payload.cargocollective.com/1/3/116078/1603871/C1_Image_6_o.png" data-mid="7856027" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1603871/C1_Image_Cinema.png" width="571" height="257" width_o="571" height_o="257" src_o="http://payload.cargocollective.com/1/3/116078/1603871/C1_Image_Cinema_o.png" data-mid="7856033" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1603871/C1_Image_Kiosk.png" width="495" height="377" width_o="495" height_o="377" src_o="http://payload.cargocollective.com/1/3/116078/1603871/C1_Image_Kiosk_o.png" data-mid="7856038" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1603871/C1_Image_Pandora.png" width="581" height="338" width_o="581" height_o="338" src_o="http://payload.cargocollective.com/1/3/116078/1603871/C1_Image_Pandora_o.png" data-mid="7856048" border="0" align="left"/> In 2010, Capital One wanted to increase credit card membership among the college audience. But they needed a hook. Well, one of its most attractive selling... http://cargocollective.com/oyemartinez/HBO-Boxing http://cargocollective.com/oyemartinez/following/oyemartinez/HBO-Boxing Thu, 16 Jun 2011 15:40:47 +0000 oyemartinez 1603705 In 2010, HBO Boxing 24/7 wanted to make a splash in the digital arena for their upcoming main event bout between Sugar Shane Mosely and Floyd Mayweather. Buzz. Traffic. Chatter. They wanted all that the digital, and ultimately, the social space had to offer. From HBO.com to Facebook and Twitter, the point was to knock 'em out - another bout without a doubt. <img src="http://payload.cargocollective.com/1/3/116078/1603705/HBO Box_trashtalk_1000.jpg" width="1000" height="636" width_o="1100" height_o="700" src_o="http://payload.cargocollective.com/1/3/116078/1603705/HBO Box_trashtalk_o.jpg" data-mid="7855363" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1603705/HBO Box_FB App_1000.jpg" width="1000" height="625" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/3/116078/1603705/HBO Box_FB App_o.jpg" data-mid="7855375" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1603705/HBO Box_FB Game_1000.png" width="924" height="617" width_o="924" height_o="617" src_o="http://payload.cargocollective.com/1/3/116078/1603705/HBO Box_FB Game_o.png" data-mid="7855383" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1603705/HBO Box_settheswing_1000.jpg" width="1000" height="636" width_o="1100" height_o="700" src_o="http://payload.cargocollective.com/1/3/116078/1603705/HBO Box_settheswing_o.jpg" data-mid="7855388" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1603705/HBO Box_whowouldwin2_1000.jpg" width="1000" height="636" width_o="1100" height_o="700" src_o="http://payload.cargocollective.com/1/3/116078/1603705/HBO Box_whowouldwin2_o.jpg" data-mid="7855397" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1603705/HBO Box_tweetOFF_1000.jpg" width="970" height="576" width_o="970" height_o="576" src_o="http://payload.cargocollective.com/1/3/116078/1603705/HBO Box_tweetOFF_o.jpg" data-mid="7855402" border="0" align="left"/> In 2010, HBO Boxing 24/7 wanted to make a splash in the digital arena for their upcoming main event bout between Sugar Shane Mosely and Floyd Mayweather. Buzz.... http://cargocollective.com/oyemartinez/Humana-Games-for-Health http://cargocollective.com/oyemartinez/following/oyemartinez/Humana-Games-for-Health Thu, 16 Jun 2011 15:08:53 +0000 oyemartinez 1603598 In 2008 Humana Games was created to help eliminate an increasingly sedentary lifestyle (specifically among children and seniors) through "Health Entertainment." This initiative played on the notion of video games being an excellent form of entertainment, but ultimately dangerous because of the lack of athletic activity involved. With diseases like childhood obesity, diabetes and physical and mental decline on the rise, Humana Games wanted to take an already accepted activity (playing video games) and give it an active twist. <img src="http://payload.cargocollective.com/1/3/116078/1603598/HG4H_Intro.png" width="670" height="342" width_o="1278" height_o="653" src_o="http://payload.cargocollective.com/1/3/116078/1603598/HG4H_Intro_o.png" data-mid="7854607" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1603598/HG4H_Home.png" width="670" height="332" width_o="1276" height_o="634" src_o="http://payload.cargocollective.com/1/3/116078/1603598/HG4H_Home_o.png" data-mid="7854613" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1603598/HG4H_Community.png" width="670" height="329" width_o="1274" height_o="626" src_o="http://payload.cargocollective.com/1/3/116078/1603598/HG4H_Community_o.png" data-mid="7854619" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1603598/HG4H_HPC.png" width="670" height="423" width_o="1023" height_o="647" src_o="http://payload.cargocollective.com/1/3/116078/1603598/HG4H_HPC_o.png" data-mid="7854624" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/116078/1603598/HG4H_Cycle.png" width="623" height="676" width_o="623" height_o="676" src_o="http://payload.cargocollective.com/1/3/116078/1603598/HG4H_Cycle_o.png" data-mid="7854630" border="0" align="left"/> In 2008 Humana Games was created to help eliminate an increasingly sedentary lifestyle (specifically among children and seniors) through "Health Entertainment." ...