http://cargocollective.com Oscar Müller Tue, 21 May 2013 10:01:45 +0000 http://cargocollective.com en http://cargocollective.com/oscarmuller/Gas-Station-Diaries http://cargocollective.com/oscarmuller/following/oscarmuller/Gas-Station-Diaries Tue, 21 May 2013 10:01:45 +0000 Oscar Müller 5658826 <img src="http://payload167.cargocollective.com/1/3/118996/5658826/_1.png" width="670" height="365" width_o="687" height_o="375" src_o="http://payload167.cargocollective.com/1/3/118996/5658826/_1_o.png" data-mid="30682167" border="0" align="left"/> COMING SOON COMING SOON http://cargocollective.com/oscarmuller/IKEA http://cargocollective.com/oscarmuller/following/oscarmuller/IKEA Wed, 15 May 2013 12:20:54 +0000 Oscar Müller 5622094 Brits love their summers. Yet for some reason they insist on filling their back yards with nothing but garden gnomes. My partner and I made the OOH and press portion of IKEA's "say no to gnomes" campaign at Mother London. CW: Oscar Müller AD: Hedvig Astrom <img src="http://payload166.cargocollective.com/1/3/118996/5622094/23767_OUTDOOR_LIGHTS_300X440_M.jpg" width="670" height="456" width_o="2048" height_o="1396" src_o="http://payload166.cargocollective.com/1/3/118996/5622094/23767_OUTDOOR_LIGHTS_300X440_M_o.jpg" data-mid="30331820" border="0" align="left"/> Fullscreen <img src="http://payload166.cargocollective.com/1/3/118996/5622094/23767_OUTDOOR_RAIN_300X440_M.jpg" width="670" height="456" width_o="2048" height_o="1396" src_o="http://payload166.cargocollective.com/1/3/118996/5622094/23767_OUTDOOR_RAIN_300X440_M_o.jpg" data-mid="30331847" border="0" align="left"/> Fullscreen <img src="http://payload166.cargocollective.com/1/3/118996/5622094/23767_OUTDOOR_SUN_300X440_M.jpg" width="670" height="456" width_o="2048" height_o="1396" src_o="http://payload166.cargocollective.com/1/3/118996/5622094/23767_OUTDOOR_SUN_300X440_M_o.jpg" data-mid="30331861" border="0" align="left"/> Fullscreen Watch the full TV-spot here Brits love their summers. Yet for some reason they insist on filling their back yards with nothing but garden gnomes. My partner and I made the OOH and press... http://cargocollective.com/oscarmuller/Smart http://cargocollective.com/oscarmuller/following/oscarmuller/Smart Thu, 11 Apr 2013 09:16:30 +0000 Oscar Müller 5386034 Most cars have big dealerships, with big fireworks and balloon animals, in the big middle of nowhere. For a person who's living the fast paced city life, going for a simple test drive becomes a big deal. In Smart's world, nobody has time for a big deal. So we created a simple, smart way to offer out test drives. CW: Oscar Müller AD: Hedvig Astrom Most cars have big dealerships, with big fireworks and balloon animals, in the big middle of nowhere. For a person who's living the fast paced city life, going... http://cargocollective.com/oscarmuller/PETA http://cargocollective.com/oscarmuller/following/oscarmuller/PETA Mon, 05 Mar 2012 18:45:08 +0000 Oscar Müller 2941589 <img src="http://payload32.cargocollective.com/1/3/118996/2941589/FishbookGuerrillaPack.jpg" width="670" height="433" width_o="1440" height_o="932" src_o="http://payload32.cargocollective.com/1/3/118996/2941589/FishbookGuerrillaPack_o.jpg" data-mid="14979541" border="0" align="left"/> Fishbook The animal rights organisation PETA is mostly known to throw paint on fur coats. When we decided to help PETA we had one condition: no crazy hippie shenanigans. The brief taught us that fish aren't just delicious little monsters. They actually have feelings. Real feelings. They form relationships; feel pain, happiness and sorrow. Disturbingly, there are no regulations to ensure any humane treatment of fish. The fishing industry is torturing these animals on a daily basis. To change this, we first need to inform people that fish are just like people. In a non-crazy-vegan-hippie way. CW: Oscar Müller AD: Michael Kushner & Hedvig Astrom Fishbook The animal rights organisation PETA is mostly known to throw paint on fur coats. When we decided to help PETA we had one condition: no crazy hippie... http://cargocollective.com/oscarmuller/Peace-One-Day http://cargocollective.com/oscarmuller/following/oscarmuller/Peace-One-Day Mon, 05 Mar 2012 16:00:15 +0000 Oscar Müller 2941919 Peace Day is an initiative by the organisation Peace One Day. Since 1981, they've been working with world leaders to make September 21st a day of complete non-violence. Now they wanted help to convince the general public to be peaceful on Peace Day. We didn't want to talk about war and atrocities. Peace Day should be about love and fun, not first world guilt. For this to work, we needed something that is sacred to every culture in the world. So we created a new Day, exactly nine months before Peace Day. CW: Oscar Müller AD: Hedvig Astrom & Michael Kushner Peace Day is an initiative by the organisation Peace One Day. Since 1981, they've been working with world leaders to make September 21st a day of complete... http://cargocollective.com/oscarmuller/Heineken http://cargocollective.com/oscarmuller/following/oscarmuller/Heineken Tue, 31 Jan 2012 01:00:02 +0000 Oscar Müller 2711218 Unity Day celebrates the day when East and West Germany officially became a thing. It's a national holiday packed with absolutely no fun. If you're lucky, you might catch a political speech on your way to the lebensmittelgeschäft. With a fairly low budget, Heineken wanted us to unite the people of Berlin on Unity Day. Hours of research lead us to the winning formula: Music plus video games, times beer, equals unity Works for Guitar Hero, doesn't it? CW: Oscar Müller AD: Michael Kushner Unity Day celebrates the day when East and West Germany officially became a thing. It's a national holiday packed with absolutely no fun. If you're lucky, you... http://cargocollective.com/oscarmuller/OnePiece http://cargocollective.com/oscarmuller/following/oscarmuller/OnePiece Tue, 31 Jan 2012 00:40:14 +0000 Oscar Müller 2711162 My partner and I desperately wanted our own OnePiece jumpsuits but we didn't have enough money to buy them (these things are pricey). So we decided to go old school and do a trade. One digital campaign for two OnePieces. The campaign idea is that you can't be mean in a OnePiece. We sent the video to Ole Fjelberg, co-Founder of OnePiece. He loved it and accepted the trade. Today my partner and I have matching jumpsuits (the most expensive model) and OnePiece has a whole bunch of messages for Kim Jong Un. 19 000 hits on YouTube Posted on the fashion blog Blondinbella.se CW: Oscar Müller AD: Michael Kushner My partner and I desperately wanted our own OnePiece jumpsuits but we didn't have enough money to buy them (these things are pricey). So we decided to go old... http://cargocollective.com/oscarmuller/SCRAPBOOK http://cargocollective.com/oscarmuller/following/oscarmuller/SCRAPBOOK Mon, 30 Jan 2012 19:51:09 +0000 Oscar Müller 2708933 JUNE BUGS @DDB NY Empire City Casino wanted to give away free VW Beetles in June. They called it the "June Bug Promotion." Get it? I was briefed to write a few scripts on a Monday. Four days later, my very first TV commercial was on the air. Quick and dirty but I still love it. CW: Oscar Müller AD: Michael Kushner SUMMER SERIES After June Bugs was finished, it was time for a new round of quick work. This time the casino needed radio spots to promote their Summer Sundays music events. CW: Oscar Müller AD: Michael Kushner MOTHER'S DAY CASH @DDB NY The New York Lottery needed strip-ads to promote their Mother's Day scratcher on the cover of New York's free news papers. The theme was "pay mom back." Two of these made it in. Can you guess which didn't? <img src="http://payload20.cargocollective.com/1/3/118996/2708933/MOTHERS DAY.jpeg" width="500" height="647" width_o="500" height_o="647" src_o="http://payload20.cargocollective.com/1/3/118996/2708933/MOTHERS DAY_o.jpeg" data-mid="19418499" border="0" align="left"/> CW: Oscar Müller AD: Michael Kushner LOVEMIX @Saatchi & Saatchi London Tom Eslinger, Worldwide Digital Rockstar Director, wanted ideas for Saatchi's global christmas card. The theme was love and happiness. He ended up going with our idea: a digital mixtape full of songs from artists within the company. We named it Lovemix, as a play on the company's trademark "The Lovemarks Company." <img src="http://payload20.cargocollective.com/1/3/118996/2708933/saatch_saatchi_lovemix_2011_01.jpg" width="450" height="445" width_o="450" height_o="445" src_o="http://payload20.cargocollective.com/1/3/118996/2708933/saatch_saatchi_lovemix_2011_01_o.jpg" data-mid="13735649" border="0" align="left"/> CW: Oscar Müller AD: Vicky Walter Featured in: www.creativereview.co.uk www.mediabistro.com lbbonline.com www.mnilive.com popsop.com JUNE BUGS @DDB NY Empire City Casino wanted to give away free VW Beetles in June. They called it the "June Bug Promotion." Get it? I was briefed to write a few...