Numa / The Portfolio of Arnaldo Boico

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	<title>Numa / The Portfolio of Arnaldo Boico</title>
	<link>http://cargocollective.com</link>
	<description>Numa / The Portfolio of Arnaldo Boico</description>
	<pubDate>Mon, 28 Nov 2011 07:06:59 +0000</pubDate>
	<generator>http://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Red Bull / Art of Flight</title>
				
		<link>http://cargocollective.com/numa/Red-Bull-Art-of-Flight</link>

		<comments>http://cargocollective.com/numa/following/numa/Red-Bull-Art-of-Flight</comments>

		<pubDate>Mon, 28 Nov 2011 07:06:59 +0000</pubDate>

		<dc:creator>Numa / The Portfolio of Arnaldo Boico</dc:creator>
		
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">2372890</guid>

		<description>&#60;img src="http://payload3.cargocollective.com/1/0/17275/2372890/NEW_JOBS_TITTLES.gif" width="668" height="162" width_o="668" height_o="162" src_o="http://payload3.cargocollective.com/1/0/17275/2372890/NEW_JOBS_TITTLES_o.gif" data-mid="11934212"  border="0" align="left"/&#62;

Coinciding with the “The Art of FLIGHT” movie premiere on September 7 2011, we launched a new online game for Red Bull:

The Art of FLIGHT game powers you to enjoy an adrenalin-fuelled ride, based on snowboarder Travis Rice’s experience of riding several of the most extreme terrains across some of the most remote places on Earth.

My role in this project was to arrive as near as possible to Travis Rice look, and animated all sequences of tricks - with some attention for the coding part start and end frames matching.



&#60;img src="http://payload3.cargocollective.com/1/0/17275/2372890/NEW_Checkonline.gif" width="670" height="38" width_o="672" height_o="39" src_o="http://payload3.cargocollective.com/1/0/17275/2372890/NEW_Checkonline_o.gif" data-mid="11934210"  border="0" align="left"/&#62;



Red Bull / Art of Flight from Numa on Vimeo.The full-sequence animation of the 3D character of Travis Rice, snowboarder star of the new Red Bull movie ART OF FLIGHT.


&#60;img src="http://payload3.cargocollective.com/1/0/17275/2372890/Travis_3DModel_Materials.jpg" width="670" height="2175" width_o="670" height_o="2175" src_o="http://payload3.cargocollective.com/1/0/17275/2372890/Travis_3DModel_Materials_o.jpg" data-mid="11934221"  border="0" align="left"/&#62;

</description>
		
		<excerpt>  Coinciding with the “The Art of FLIGHT” movie premiere on September 7 2011, we launched a new online game for Red Bull:  The Art of FLIGHT game powers you to...</excerpt>

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	<item>
		<title>Being Henry</title>
				
		<link>http://cargocollective.com/numa/Being-Henry</link>

		<comments>http://cargocollective.com/numa/following/numa/Being-Henry</comments>

		<pubDate>Wed, 19 Oct 2011 11:29:38 +0000</pubDate>

		<dc:creator>Numa / The Portfolio of Arnaldo Boico</dc:creator>
		
		<category><![CDATA[Web, Video]]></category>

		<guid isPermaLink="false">2173763</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/NEW_JOBS_TITTLES.gif" width="668" height="162" width_o="668" height_o="162" src_o="http://payload.cargocollective.com/1/0/17275/2173763/NEW_JOBS_TITTLES_o.gif" data-mid="10856542"  border="0" align="left"/&#62;

Rather than simply being a website that allows users to play around with the paint colour, door configuration choices and different interior options of the new Range Rover Evoque, Being Henry is an interactive film in which viewers get to decide how Henry proceeds through the narrative at various stages. Does he head straight into the restaurant to meet his sisters and grandma, or does he decide to walk around the corner and "forget" about his family reunion?

Each choice viewers make on behalf of the film's lead character, Henry, takes him on a different journey through a multiple strand story, and each choice also dictates a particular set up of a new model of Range Rover's Evoque model – which you find out when the film has played out. You then have the option to play around further with the car's colour, interior etc, or replay the film and try making different choices.

For example, choose to ignore your family re-union to spend time with a young waitress, and the car you end up with will be the two door coupe version, rather than the five door family version... It sounds interestingly lateral yet potentially bland, but high production values, an unfussy, intuitive digital interface created by Less Rain, great performances, and a genuinely engaging set of numerous storylines and even more (over 30) endings, means that actually it's tricky to stop re-playing the film and exploring the different choices / narratives. With various plots that include such characters as a gun-toting grandma, a mafia-linked baker, and an attractive young waitress waiting for Henry in the back room of a diner – it's all rather good fun.



Text extracted from Creative Review




&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/NEW_Checkonline.gif" width="670" height="38" width_o="672" height_o="39" src_o="http://payload.cargocollective.com/1/0/17275/2173763/NEW_Checkonline_o.gif" data-mid="10856541"  border="0" align="left"/&#62;



&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/bh_1.jpg" width="670" height="484" width_o="670" height_o="484" src_o="http://payload.cargocollective.com/1/0/17275/2173763/bh_1_o.jpg" data-mid="10856820"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/bh_2.jpg" width="670" height="484" width_o="670" height_o="484" src_o="http://payload.cargocollective.com/1/0/17275/2173763/bh_2_o.jpg" data-mid="10856822"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/bh_3.jpg" width="670" height="484" width_o="670" height_o="484" src_o="http://payload.cargocollective.com/1/0/17275/2173763/bh_3_o.jpg" data-mid="10856823"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/bh_4.jpg" width="670" height="484" width_o="670" height_o="484" src_o="http://payload.cargocollective.com/1/0/17275/2173763/bh_4_o.jpg" data-mid="10856825"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/bh_5.jpg" width="670" height="484" width_o="670" height_o="484" src_o="http://payload.cargocollective.com/1/0/17275/2173763/bh_5_o.jpg" data-mid="10856827"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/bh_6.jpg" width="670" height="484" width_o="670" height_o="484" src_o="http://payload.cargocollective.com/1/0/17275/2173763/bh_6_o.jpg" data-mid="10856829"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/bh_7.jpg" width="670" height="484" width_o="670" height_o="484" src_o="http://payload.cargocollective.com/1/0/17275/2173763/bh_7_o.jpg" data-mid="10856830"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/bh_8.jpg" width="670" height="484" width_o="670" height_o="484" src_o="http://payload.cargocollective.com/1/0/17275/2173763/bh_8_o.jpg" data-mid="10856833"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/bh_9.jpg" width="670" height="484" width_o="670" height_o="484" src_o="http://payload.cargocollective.com/1/0/17275/2173763/bh_9_o.jpg" data-mid="10856837"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/bh_10.jpg" width="670" height="484" width_o="670" height_o="484" src_o="http://payload.cargocollective.com/1/0/17275/2173763/bh_10_o.jpg" data-mid="10856838"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/bh_11.jpg" width="670" height="484" width_o="670" height_o="484" src_o="http://payload.cargocollective.com/1/0/17275/2173763/bh_11_o.jpg" data-mid="10856842"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/bh_12.jpg" width="670" height="484" width_o="670" height_o="484" src_o="http://payload.cargocollective.com/1/0/17275/2173763/bh_12_o.jpg" data-mid="10856845"  border="0" align="left"/&#62;



Less Rain has worked together with director Nick Gordon and Somesuch &#38; Co to prototype all interactivity and have proof of concept before the shoot started. Since then we have been putting ‘Being Henry’ together shot by shot, making sure pre-loading is seamless, fine-tuning all decision points and doing quality control in all deliverables to make sure everyone’s work clicks into place. Watch this space for behind the scenes and more details on interaction design and software development.




&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/NEW_Makingof.gif" width="267" height="103" width_o="267" height_o="103" src_o="http://payload.cargocollective.com/1/0/17275/2173763/NEW_Makingof_o.gif" data-mid="10856546"  border="0" align="left"/&#62;


Less Rain Credits

Creative Director: Vassilios Alexiou
Head of Production: Owen Wallis
Development Team: Danilo Figueiredo, James Hunt, Luis Martinez, Derek Michael, Marcus Pauli
Art Director &#38; 3D: Arnaldo Boico
Production Manager: Rachel Holland


Full Credits

Ad Agency: The Brooklyn Brothers
Client: Range Rover
Director: Nick Gordon
Live Action Production: Somesuch &#38; Co 
Digital Production: Somesuch &#38; Co 
Music: Soundtree
Post production: Prime Focus
Compression: Silver Sun Audio Post: Pure Soho
Audio Post: Grand Central
Audio Post: Angell Sound



&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/makingof_5.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/17275/2173763/makingof_5_o.jpg" data-mid="10857025"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/makingof_6.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/17275/2173763/makingof_6_o.jpg" data-mid="10857026"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/makingof_7.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/17275/2173763/makingof_7_o.jpg" data-mid="10857030"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/makingof_8.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/17275/2173763/makingof_8_o.jpg" data-mid="10857034"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/studies_3.jpg" width="670" height="408" width_o="670" height_o="408" src_o="http://payload.cargocollective.com/1/0/17275/2173763/studies_3_o.jpg" data-mid="10857071"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/studies_4.jpg" width="670" height="423" width_o="670" height_o="423" src_o="http://payload.cargocollective.com/1/0/17275/2173763/studies_4_o.jpg" data-mid="10857037"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/studies_5.jpg" width="670" height="423" width_o="670" height_o="423" src_o="http://payload.cargocollective.com/1/0/17275/2173763/studies_5_o.jpg" data-mid="10857038"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/studies_6.jpg" width="670" height="423" width_o="670" height_o="423" src_o="http://payload.cargocollective.com/1/0/17275/2173763/studies_6_o.jpg" data-mid="10857042"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/2173763/studies_7.jpg" width="670" height="423" width_o="670" height_o="423" src_o="http://payload.cargocollective.com/1/0/17275/2173763/studies_7_o.jpg" data-mid="10857043"  border="0" align="left"/&#62;</description>
		
		<excerpt>  Rather than simply being a website that allows users to play around with the paint colour, door configuration choices and different interior options of the new...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/17275/2173763/prt_1319041731.jpg" />

	</item>
		
		
	<item>
		<title>North Sails</title>
				
		<link>http://cargocollective.com/numa/North-Sails</link>

		<comments>http://cargocollective.com/numa/following/numa/North-Sails</comments>

		<pubDate>Sun, 01 May 2011 09:55:38 +0000</pubDate>

		<dc:creator>Numa / The Portfolio of Arnaldo Boico</dc:creator>
		
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">1380088</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/17275/1380088/NEW_JOBS_TITTLES.gif" width="668" height="162" width_o="668" height_o="162" src_o="http://payload.cargocollective.com/1/0/17275/1380088/NEW_JOBS_TITTLES_o.gif" data-mid="7062450"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/17275/1380088/NEW_Checkonline.gif" width="670" height="38" width_o="672" height_o="39" src_o="http://payload.cargocollective.com/1/0/17275/1380088/NEW_Checkonline_o.gif" data-mid="7062449"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/17275/1380088/northsails_1.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/0/17275/1380088/northsails_1_o.jpg" data-mid="6713466"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380088/northsails_2.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/0/17275/1380088/northsails_2_o.jpg" data-mid="6713468"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380088/northsails_3.jpg" width="670" height="1043" width_o="670" height_o="1043" src_o="http://payload.cargocollective.com/1/0/17275/1380088/northsails_3_o.jpg" data-mid="6713469"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380088/northsails_4.jpg" width="670" height="1043" width_o="670" height_o="1043" src_o="http://payload.cargocollective.com/1/0/17275/1380088/northsails_4_o.jpg" data-mid="6713471"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/17275/1380088/ns_mobile_1.jpg" width="670" height="565" width_o="670" height_o="565" src_o="http://payload.cargocollective.com/1/0/17275/1380088/ns_mobile_1_o.jpg" data-mid="7102546"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380088/ns_mobile_2.jpg" width="670" height="565" width_o="670" height_o="565" src_o="http://payload.cargocollective.com/1/0/17275/1380088/ns_mobile_2_o.jpg" data-mid="7102548"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380088/ns_mobile_3.jpg" width="670" height="565" width_o="670" height_o="565" src_o="http://payload.cargocollective.com/1/0/17275/1380088/ns_mobile_3_o.jpg" data-mid="7102549"  border="0" align="left"/&#62;</description>
		
		<excerpt>         </excerpt>

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	</item>
		
		
	<item>
		<title>Pelucchi</title>
				
		<link>http://cargocollective.com/numa/Pelucchi</link>

		<comments>http://cargocollective.com/numa/following/numa/Pelucchi</comments>

		<pubDate>Sun, 01 May 2011 09:50:49 +0000</pubDate>

		<dc:creator>Numa / The Portfolio of Arnaldo Boico</dc:creator>
		
		<category><![CDATA[Web, Video]]></category>

		<guid isPermaLink="false">1380081</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/17275/1380081/NEW_JOBS_TITTLES.gif" width="668" height="162" width_o="668" height_o="162" src_o="http://payload.cargocollective.com/1/0/17275/1380081/NEW_JOBS_TITTLES_o.gif" data-mid="7062406"  border="0" align="left"/&#62;
Pelucchi is a italian brand that basically produces lights for architectures and big structures. For the client, innovation is the rule, and vanGoGh followed this phylosophy and tryed to give a new breath to the company's corporate ID and a unique user-experience to the target. 

CONCEPT

Focusing exclusively on the product (architecture lights), the vanGoGh Team developed a visual concept based on textures and lights. The idea is to represent the effect of the shadows and of the photometric lights in a real situation familiar to the architects. 



&#60;img src="http://payload.cargocollective.com/1/0/17275/1380081/NEW_Checkonline.gif" width="670" height="38" width_o="672" height_o="39" src_o="http://payload.cargocollective.com/1/0/17275/1380081/NEW_Checkonline_o.gif" data-mid="7062405"  border="0" align="left"/&#62;



Pelucchi 3D Backgrounds from Numa on Vimeo.Backgrounds for Pelucchi Light website. nice study of Photometric lights to simulate the client's product.

&#60;img src="http://payload.cargocollective.com/1/0/17275/1380081/Pelucchi_1.jpg" width="670" height="417" width_o="670" height_o="417" src_o="http://payload.cargocollective.com/1/0/17275/1380081/Pelucchi_1_o.jpg" data-mid="6713427"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380081/Pelucchi_2.jpg" width="670" height="417" width_o="670" height_o="417" src_o="http://payload.cargocollective.com/1/0/17275/1380081/Pelucchi_2_o.jpg" data-mid="6713428"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380081/Pelucchi_3.jpg" width="670" height="1024" width_o="670" height_o="1024" src_o="http://payload.cargocollective.com/1/0/17275/1380081/Pelucchi_3_o.jpg" data-mid="6713430"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380081/Pelucchi_4.jpg" width="670" height="418" width_o="670" height_o="418" src_o="http://payload.cargocollective.com/1/0/17275/1380081/Pelucchi_4_o.jpg" data-mid="6713431"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380081/Pelucchi_5.jpg" width="670" height="418" width_o="670" height_o="418" src_o="http://payload.cargocollective.com/1/0/17275/1380081/Pelucchi_5_o.jpg" data-mid="6713432"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380081/Pelucchi_6.jpg" width="670" height="418" width_o="670" height_o="418" src_o="http://payload.cargocollective.com/1/0/17275/1380081/Pelucchi_6_o.jpg" data-mid="6713433"  border="0" align="left"/&#62;


THE 3D VIDEOS AND PHOTOMETRIC VALUES

One interesting thing about the 3D Video production of this website is the Photometric valeues used on the video ilumination. Every simple Pelucchi light in the catalog had its specific photometry and we recreated all values inside 3D Studio Max and VRay to reach the most precize effect of the product. 


PAPERVISION 3D EXPERIENCE

The online experience creates a clean structure defined by little elegant elements, fluid actionscript tweens and small graphic details.
We used Papervision3D for the background interactivity. 
The user can drag the 3D leaf and see how the shadow change on the surface, giving a nice simulation based on different point lights for each page.
The background 3D plan is mapped with a different video transition for each section and its moves are based on the mouse position, a small detail important to improve the emotional feeling of the navigation.

It was a good opportunity to apply what we've learnt on the FITC Amsterdam PV3D workshop.</description>
		
		<excerpt> Pelucchi is a italian brand that basically produces lights for architectures and big structures. For the client, innovation is the rule, and vanGoGh followed this...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/17275/1380081/prt_1305498083.jpg" />

	</item>
		
		
	<item>
		<title>Festival della Creativittá</title>
				
		<link>http://cargocollective.com/numa/Festival-della-Creativitta</link>

		<comments>http://cargocollective.com/numa/following/numa/Festival-della-Creativitta</comments>

		<pubDate>Sun, 01 May 2011 09:48:15 +0000</pubDate>

		<dc:creator>Numa / The Portfolio of Arnaldo Boico</dc:creator>
		
		<category><![CDATA[Installation, Illustration]]></category>

		<guid isPermaLink="false">1380073</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/17275/1380073/NEW_JOBS_TITTLES.gif" width="668" height="162" width_o="668" height_o="162" src_o="http://payload.cargocollective.com/1/0/17275/1380073/NEW_JOBS_TITTLES_o.gif" data-mid="7062336"  border="0" align="left"/&#62;
When we decided to make something to the Festiva della Creativitá in Florence, the first thing was understand where (I mean, wich kind of building) the installation will be - and for our surprises was at an Old Jail building in the heart of the city. 
In the installation we tried to reproduce the pain and the anguish of being deprived of your freedom.

Using sounds, candles and a rought graffiti style, the object was to create a kind of "heavy" atmosphere using light and shadow reaction, according with the position of the user. Multiple users was avaible to interact as well. 

My role in the project was conceptual and visual - the graffitti part. The full staff was Enrico Penzo, Andrea Rossi, Leandro Lima, Alberto Ponkarelli, Max Galli, Giorgio Guzzi, Giullianna and Gianni.


&#60;img src="http://payload.cargocollective.com/1/0/17275/1380073/firenze_matrix1.jpg" width="670" height="1251" width_o="670" height_o="1251" src_o="http://payload.cargocollective.com/1/0/17275/1380073/firenze_matrix1_o.jpg" data-mid="6713374"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380073/firenze_matrix2.jpg" width="670" height="1251" width_o="670" height_o="1251" src_o="http://payload.cargocollective.com/1/0/17275/1380073/firenze_matrix2_o.jpg" data-mid="6713375"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380073/firenze_matrix3.jpg" width="670" height="1251" width_o="670" height_o="1251" src_o="http://payload.cargocollective.com/1/0/17275/1380073/firenze_matrix3_o.jpg" data-mid="6713376"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380073/firenze_matrix4.jpg" width="670" height="1251" width_o="670" height_o="1251" src_o="http://payload.cargocollective.com/1/0/17275/1380073/firenze_matrix4_o.jpg" data-mid="6713379"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380073/firenze_matrix5.jpg" width="670" height="466" width_o="670" height_o="466" src_o="http://payload.cargocollective.com/1/0/17275/1380073/firenze_matrix5_o.jpg" data-mid="6713380"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380073/firenze_matrix6.jpg" width="670" height="466" width_o="670" height_o="466" src_o="http://payload.cargocollective.com/1/0/17275/1380073/firenze_matrix6_o.jpg" data-mid="6713381"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380073/firenze_matrix7.jpg" width="670" height="466" width_o="670" height_o="466" src_o="http://payload.cargocollective.com/1/0/17275/1380073/firenze_matrix7_o.jpg" data-mid="6713382"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380073/firenze_matrix8.jpg" width="670" height="466" width_o="670" height_o="466" src_o="http://payload.cargocollective.com/1/0/17275/1380073/firenze_matrix8_o.jpg" data-mid="6713383"  border="0" align="left"/&#62;

Inspired in Racionais MC's song - Diário de um Detento.

"São Paulo, dia 1º de outubro de 1992, 8h da manhã.

Aqui estou, mais um dia.

Sob o olhar sanguinário do vigia. 

Você não sabe como é caminhar com a cabeça na mira de uma HK.

Metralhadora alemã ou de Israel.

Estraçalha ladrão que nem papel.

Na muralha, em pé, mais um cidadão José.

Servindo o Estado, um PM bom.

Passa fome, metido a Charles Bronson.

Ele sabe o que eu desejo.

Sabe o que eu penso. 

O dia tá chuvoso. O clima tá tenso.

Vários tentaram fugir, eu também quero.

Mas de um a cem, a minha chance é zero.

Será que Deus ouviu minha oração?

Será que o juiz aceitou a apelação? 

Mando um recado lá pro meu irmão:

Se tiver usando droga, tá ruim na minha mão.

Ele ainda tá com aquela mina.

Pode crer, moleque é gente fina.

Tirei um dia a menos ou um dia a mais, sei lá...

Tanto faz, os dias são iguais.

Acendo um cigarro, vejo o dia passar.

Mato o tempo pra ele não me matar.

Homem é homem, mulher é mulher.

Estuprador é diferente, né?

Toma soco toda hora, ajoelha e beija os pés, 

e sangra até morrer na rua 10.

Cada detento uma mãe, uma crença.

Cada crime uma sentença.

Cada sentença um motivo, uma história de lágrima,

sangue, vidas e glórias, abandono, miséria, ódio,

sofrimento, desprezo, desilusão, ação do tempo. 

Misture bem essa química. 

Pronto: eis um novo detento

Lamentos no corredor, na cela, no pátio.

Ao redor do campo, em todos os cantos.

Mas eu conheço o sistema, meu irmão, hã...

Aqui não tem santo. 

Rátátátá... preciso evitar 

que um safado faça minha mãe chorar. 

Minha palavra de honra me protege

pra viver no país das calças bege.

Tic, tac, ainda é 9h40.

O relógio da cadeia anda em câmera lenta.

Ratatatá, mais um metrô vai passar.

Com gente de bem, apressada, católica.

Lendo jornal, satisfeita, hipócrita.

Com raiva por dentro, a caminho do Centro.

Olhando pra cá, curiosos, é lógico. 

Não, não é não, não é o zoológico

Minha vida não tem tanto valor

quanto seu celular, seu computador.

Hoje, tá difícil, não saiu o sol.

Hoje não tem visita, não tem futebol.

Alguns companheiros têm a mente mais fraca.

Não suportam o tédio, arruma quiaca.

Graças a Deus e à Virgem Maria.

Faltam só um ano, três meses e uns dias.

Tem uma cela lá em cima fechada.

Desde terça-feira ninguém abre pra nada. 

Só o cheiro de morte e Pinho Sol.

Um preso se enforcou com o lençol.

Qual que foi? Quem sabe? Não conta.

Ia tirar mais uns seis de ponta a ponta (...)

Nada deixa um homem mais doente 

que o abandono dos parentes. 

Aí moleque, me diz: então, cê qué o quê?

A vaga tá lá esperando você. 

Pega todos seus artigos importados.

Seu currículo no crime e limpa o rabo.

A vida bandida é sem futuro.

Sua cara fica branca desse lado do muro.

Já ouviu falar de Lucífer?

Que veio do Inferno com moral.

Um dia... no Carandiru, não... ele é só mais um.

Comendo rango azedo com pneumonia...

Aqui tem mano de Osasco, do Jardim D'Abril, Parelheiros,

Mogi, Jardim Brasil, Bela Vista, Jardim Angela, 

Heliópolis, Itapevi, Paraisópolis.

Ladrão sangue bom tem moral na quebrada.

Mas pro Estado é só um número, mais nada. 

Nove pavilhões, sete mil homens.

Que custam trezentos reais por mês, cada.

Na última visita, o neguinho veio aí. 

Trouxe umas frutas, Marlboro, Free... 

Ligou que um pilantra lá da área voltou.

Com Kadett vermelho, placa de Salvador.

Pagando de gatão, ele xinga, ele abusa 

com uma nove milímetros embaixo da blusa.

Brown: "Aí neguinho, vem cá, e os manos onde é que tá?

Lembra desse cururu que tentou me matar?" 

Blue: "Aquele puta ganso, pilantra corno manso.

Ficava muito doido e deixava a mina só.

A mina era virgem e ainda era menor.

Agora faz chupeta em troca de pó!"

Brown: "Esses papos me incomoda.

Se eu tô na rua é foda..."

Blue: "É, o mundo roda, ele pode vir pra cá."

Brown: "Não, já, já, meu processo tá aí. 

Eu quero mudar, eu quero sair. 

Se eu trombo esse fulano, não tem pá, não tem pum.

E eu vou ter que assinar um cento e vinte e um."

Amanheceu com sol, dois de outubro.

Tudo funcionando, limpeza, jumbo.

De madrugada eu senti um calafrio.

Não era do vento, não era do frio.

Acertos de conta tem quase todo dia.

Ia ter outra logo mais, eu sabia.

Lealdade é o que todo preso tenta.

Conseguir a paz, de forma violenta.

Se um salafrário sacanear alguém, 

leva ponto na cara igual Frankestein

Fumaça na janela, tem fogo na cela.

Fudeu, foi além, se pã!, tem refém.

Na maioria, se deixou envolver

por uns cinco ou seis que não têm nada a perder.

Dois ladrões considerados passaram a discutir.

Mas não imaginavam o que estaria por vir.

Traficantes, homicidas, estelionatários.

Uma maioria de moleque primário.

Era a brecha que o sistema queria.

Avise o IML, chegou o grande dia.

Depende do sim ou não de um só homem.

Que prefere ser neutro pelo telefone.

Ratatatá, caviar e champanhe.

Fleury foi almoçar, que se foda a minha mãe!

Cachorros assassinos, gás lacrimogêneo...

quem mata mais ladrão ganha medalha de prêmio!

O ser humano é descartável no Brasil.

Como modess usado ou bombril.

Cadeia? Claro que o sistema não quis.

Esconde o que a novela não diz.

Ratatatá! sangue jorra como água.

Do ouvido, da boca e nariz.

O Senhor é meu pastor... 

perdoe o que seu filho fez.

Morreu de bruços no salmo 23,

sem padre, sem repórter.

sem arma, sem socorro.

Vai pegar HIV na boca do cachorro.

Cadáveres no poço, no pátio interno.

Adolf Hitler sorri no inferno! 

O Robocop do governo é frio, não sente pena.

Só ódio e ri como a hiena.

Ratatatá, Fleury e sua gangue 

vão nadar numa piscina de sangue.

Mas quem vai acreditar no meu depoimento?

Dia 3 de outubro, diário de um detento."

&#60;img src="http://payload.cargocollective.com/1/0/17275/1380073/NEW_Makingof.gif" width="561" height="103" width_o="561" height_o="103" src_o="http://payload.cargocollective.com/1/0/17275/1380073/NEW_Makingof_o.gif" data-mid="7062339"  border="0" align="left"/&#62;
This images was taken inside vanGoGh Studio, where we've done the first tests of the Arduíno behind the graffitti. 
We've done also some studies of the paint technic to be used in the real wall.


&#60;img src="http://payload.cargocollective.com/1/0/17275/1380073/firenze_matrix9.jpg" width="670" height="466" width_o="670" height_o="466" src_o="http://payload.cargocollective.com/1/0/17275/1380073/firenze_matrix9_o.jpg" data-mid="6713384"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380073/firenze_matrix10.jpg" width="670" height="466" width_o="670" height_o="466" src_o="http://payload.cargocollective.com/1/0/17275/1380073/firenze_matrix10_o.jpg" data-mid="6713386"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380073/firenze_matrix11.jpg" width="670" height="1251" width_o="670" height_o="1251" src_o="http://payload.cargocollective.com/1/0/17275/1380073/firenze_matrix11_o.jpg" data-mid="6713388"  border="0" align="left"/&#62;</description>
		
		<excerpt> When we decided to make something to the Festiva della Creativitá in Florence, the first thing was understand where (I mean, wich kind of building) the...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/17275/1380073/prt_1305498040.jpg" />

	</item>
		
		
	<item>
		<title>Cai/Pira</title>
				
		<link>http://cargocollective.com/numa/Cai-Pira</link>

		<comments>http://cargocollective.com/numa/following/numa/Cai-Pira</comments>

		<pubDate>Sun, 01 May 2011 09:44:49 +0000</pubDate>

		<dc:creator>Numa / The Portfolio of Arnaldo Boico</dc:creator>
		
		<category><![CDATA[Illustration]]></category>

		<guid isPermaLink="false">1380065</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/17275/1380065/NEW_JOBS_TITTLES2.gif" width="668" height="162" width_o="668" height_o="162" src_o="http://payload.cargocollective.com/1/0/17275/1380065/NEW_JOBS_TITTLES2_o.gif" data-mid="7062210"  border="0" align="left"/&#62;
For the Milan Design Week 2011, me and my brazilian friends/artists Renée Melo, Leandro Lima and Roberto Vergati made this special illustration project to be hosted at Baobar.

1 bar, 4 designers, 4 minds, 8 hands, but 1 thing in common: Brazil in Milan. This creativity and mix of ingredients leaded to the project's concept: a fun and patriotic drink: the Caipirinha. A mixture of Cachaça, Sugar, Ice and Lime.

Cai &#38; Pira! To go beyond any regular way of creating. No computers, but all hand made, a game of proportions, a group style and an experimental approach. All possible interpretations of Caipirinha can be found in these wonderful panels that invade Baobar. You can't just take a quick look at this project, but you need to throw yourself and get lost in the details.


Text extracted from Renée Melo Portfolio


Big thanks to: Flora Arduini, Marcela Rigui, Dimas Alex Ferreira, Stefania Allita, Laura Mancuso, Lina, Hussen, Paul, Marcelo Boldrini, all people who helped us in some point of this big journey.


&#60;img src="http://payload.cargocollective.com/1/0/17275/1380065/NEW_Checkonline.gif" width="670" height="38" width_o="672" height_o="39" src_o="http://payload.cargocollective.com/1/0/17275/1380065/NEW_Checkonline_o.gif" data-mid="7062159"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/17275/1380065/caipira0.jpg" width="670" height="114" width_o="670" height_o="114" src_o="http://payload.cargocollective.com/1/0/17275/1380065/caipira0_o.jpg" data-mid="6713316"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380065/caipira1.jpg" width="670" height="521" width_o="670" height_o="521" src_o="http://payload.cargocollective.com/1/0/17275/1380065/caipira1_o.jpg" data-mid="6713317"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380065/caipira2.jpg" width="670" height="521" width_o="670" height_o="521" src_o="http://payload.cargocollective.com/1/0/17275/1380065/caipira2_o.jpg" data-mid="6713318"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380065/caipira3.jpg" width="670" height="521" width_o="670" height_o="521" src_o="http://payload.cargocollective.com/1/0/17275/1380065/caipira3_o.jpg" data-mid="6713320"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380065/caipira4.jpg" width="670" height="521" width_o="670" height_o="521" src_o="http://payload.cargocollective.com/1/0/17275/1380065/caipira4_o.jpg" data-mid="6713321"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380065/caipira5.jpg" width="670" height="867" width_o="670" height_o="867" src_o="http://payload.cargocollective.com/1/0/17275/1380065/caipira5_o.jpg" data-mid="6713322"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380065/caipira6.jpg" width="670" height="867" width_o="670" height_o="867" src_o="http://payload.cargocollective.com/1/0/17275/1380065/caipira6_o.jpg" data-mid="6713325"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380065/caipira7.jpg" width="670" height="521" width_o="670" height_o="521" src_o="http://payload.cargocollective.com/1/0/17275/1380065/caipira7_o.jpg" data-mid="6713326"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380065/caipira8.jpg" width="670" height="521" width_o="670" height_o="521" src_o="http://payload.cargocollective.com/1/0/17275/1380065/caipira8_o.jpg" data-mid="6713327"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380065/caipira9.jpg" width="670" height="521" width_o="670" height_o="521" src_o="http://payload.cargocollective.com/1/0/17275/1380065/caipira9_o.jpg" data-mid="6713328"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380065/caipira10.jpg" width="670" height="867" width_o="670" height_o="867" src_o="http://payload.cargocollective.com/1/0/17275/1380065/caipira10_o.jpg" data-mid="6713330"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380065/caipira11.jpg" width="670" height="521" width_o="670" height_o="521" src_o="http://payload.cargocollective.com/1/0/17275/1380065/caipira11_o.jpg" data-mid="6713333"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380065/caipira12.jpg" width="670" height="521" width_o="670" height_o="521" src_o="http://payload.cargocollective.com/1/0/17275/1380065/caipira12_o.jpg" data-mid="6713335"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380065/caipira13.jpg" width="670" height="867" width_o="670" height_o="867" src_o="http://payload.cargocollective.com/1/0/17275/1380065/caipira13_o.jpg" data-mid="6713336"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380065/caipira14.jpg" width="670" height="521" width_o="670" height_o="521" src_o="http://payload.cargocollective.com/1/0/17275/1380065/caipira14_o.jpg" data-mid="6713337"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380065/caipira15.jpg" width="670" height="521" width_o="670" height_o="521" src_o="http://payload.cargocollective.com/1/0/17275/1380065/caipira15_o.jpg" data-mid="6713339"  border="0" align="left"/&#62;</description>
		
		<excerpt> For the Milan Design Week 2011, me and my brazilian friends/artists Renée Melo, Leandro Lima and Roberto Vergati made this special illustration project to be...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/17275/1380065/prt_1305497492.jpg" />

	</item>
		
		
	<item>
		<title>Hickey</title>
				
		<link>http://cargocollective.com/numa/Hickey</link>

		<comments>http://cargocollective.com/numa/following/numa/Hickey</comments>

		<pubDate>Sun, 01 May 2011 09:40:38 +0000</pubDate>

		<dc:creator>Numa / The Portfolio of Arnaldo Boico</dc:creator>
		
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">1380050</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/17275/1380050/NEW_JOBS_TITTLES.gif" width="668" height="162" width_o="668" height_o="162" src_o="http://payload.cargocollective.com/1/0/17275/1380050/NEW_JOBS_TITTLES_o.gif" data-mid="7062002"  border="0" align="left"/&#62;
Hickey Magazine is a project produced by SOULDESIGNER™ with the help of many talents.

In the USA and Ireland, a love bite is often called a hickey (hicky, or hickie). Ellie Goldstein (1992) refers to it as 'love nips'. In some circumstances, it is also called a 'kiss mark'. In India it is called a Kamasutra bite. And in your country?

This video-loop and the poster was part of the original arts made exclusively to the Hickey Mag Launch Party.


Loop Hickey Launch Party from Numa on Vimeo.For Hickey Launch Party I just made a poster (100cm x 70cm) and a video loop to be projected on the event. 

This video it's also a teaser of my next animation, so, check it out soon some updates.

&#60;img src="http://payload.cargocollective.com/1/0/17275/1380050/hyckey0.jpg" width="670" height="758" width_o="670" height_o="758" src_o="http://payload.cargocollective.com/1/0/17275/1380050/hyckey0_o.jpg" data-mid="6713261"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/17275/1380050/hyckey2.jpg" width="670" height="999" width_o="670" height_o="999" src_o="http://payload.cargocollective.com/1/0/17275/1380050/hyckey2_o.jpg" data-mid="6713263"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380050/hyckey1.jpg" width="670" height="1196" width_o="670" height_o="1196" src_o="http://payload.cargocollective.com/1/0/17275/1380050/hyckey1_o.jpg" data-mid="6713262"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/17275/1380050/NEW_Makingof.gif" width="279" height="103" width_o="279" height_o="103" src_o="http://payload.cargocollective.com/1/0/17275/1380050/NEW_Makingof_o.gif" data-mid="7062003"  border="0" align="left"/&#62;

Flores pintadas, no huelen a nada. Adiós las flores, yo con el aroma tengo.

Olhei até ficar cansado. De ver os meus olhos no espelho. Chorei por ter despedaçado. As flores que estão no canteiro. Os punhos e os pulsos cortados. E o resto do meu corpo inteiro. Há flores cobrindo o telhado. E embaixo do meu travesseiro. Há flores por todos os lados. Há flores em tudo que eu vejo.


Thanks for one woman 'heart breaker' for the inspiration and personal artistic inspiration for this project.


Test - Reactor Softbody from Numa on Vimeo.Experiment for video animation.</description>
		
		<excerpt> Hickey Magazine is a project produced by SOULDESIGNER™ with the help of many talents.  In the USA and Ireland, a love bite is often called a hickey (hicky, or...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/17275/1380050/prt_1305497408.jpg" />

	</item>
		
		
	<item>
		<title>Scarabeo</title>
				
		<link>http://cargocollective.com/numa/Scarabeo</link>

		<comments>http://cargocollective.com/numa/following/numa/Scarabeo</comments>

		<pubDate>Sun, 01 May 2011 09:34:27 +0000</pubDate>

		<dc:creator>Numa / The Portfolio of Arnaldo Boico</dc:creator>
		
		<category><![CDATA[Web, Video]]></category>

		<guid isPermaLink="false">1380034</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/17275/1380034/NEW_JOBS_TITTLES.gif" width="668" height="162" width_o="668" height_o="162" src_o="http://payload.cargocollective.com/1/0/17275/1380034/NEW_JOBS_TITTLES_o.gif" data-mid="7061940"  border="0" align="left"/&#62;

Trying to keep the same UI of Vespa.com but using a different creative approach, the Scarabeo website arrive with some 3D Illustrations for each model and a "rubrik" page transition. Very young and fresh, the colors and objects of the main pages was based in the target range (each model one different - in a total of 4).



&#60;img src="http://payload.cargocollective.com/1/0/17275/1380034/NEW_Checkonline.gif" width="670" height="38" width_o="672" height_o="39" src_o="http://payload.cargocollective.com/1/0/17275/1380034/NEW_Checkonline_o.gif" data-mid="7061938"  border="0" align="left"/&#62;



For the 3D Animations, we made 4 pieces:
1. Business Model / Some buildings being constructed.
2. Eco Mode / obviously, a flower. 
3. Young Model / Technological Trash flying in the space.
4. Tech Model / Ahn.. Something..


Scarabeo from Numa on Vimeo.Small 3D Charts for the New Scarabeo Website.



&#60;img src="http://payload.cargocollective.com/1/0/17275/1380034/scarabeo_1.jpg" width="670" height="1818" width_o="670" height_o="1818" src_o="http://payload.cargocollective.com/1/0/17275/1380034/scarabeo_1_o.jpg" data-mid="6713183"  border="0" align="left"/&#62;

On the top of the internal pages, we tryed to let some details in 3D.


&#60;img src="http://payload.cargocollective.com/1/0/17275/1380034/scarabeo_2.jpg" width="670" height="900" width_o="670" height_o="900" src_o="http://payload.cargocollective.com/1/0/17275/1380034/scarabeo_2_o.jpg" data-mid="6713184"  border="0" align="left"/&#62;



On the version page, some Parallax with 3D Objects PNG's



&#60;img src="http://payload.cargocollective.com/1/0/17275/1380034/scarabeo_3.jpg" width="670" height="900" width_o="670" height_o="900" src_o="http://payload.cargocollective.com/1/0/17275/1380034/scarabeo_3_o.jpg" data-mid="6713186"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380034/scarabeo_4.jpg" width="670" height="900" width_o="670" height_o="900" src_o="http://payload.cargocollective.com/1/0/17275/1380034/scarabeo_4_o.jpg" data-mid="6713187"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380034/scarabeo_5.jpg" width="670" height="900" width_o="670" height_o="900" src_o="http://payload.cargocollective.com/1/0/17275/1380034/scarabeo_5_o.jpg" data-mid="6713188"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/17275/1380034/scarabeo_6.jpg" width="670" height="900" width_o="670" height_o="900" src_o="http://payload.cargocollective.com/1/0/17275/1380034/scarabeo_6_o.jpg" data-mid="6713189"  border="0" align="left"/&#62;


The development of this website was done at vanGoGh Milan, with the incredible "Vespa Team" - Andrea Rossi, Leandro Lima, Federico Weber, Max Galli, Riccardo Barbieri, Sara Nu, Zulino and Enrico Penzo - working together with Piaggio and Conexia.
</description>
		
		<excerpt>  Trying to keep the same UI of Vespa.com but using a different creative approach, the Scarabeo website arrive with some 3D Illustrations for each model and a...</excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/0/17275/1380034/prt_1305497002.jpg" />

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	<item>
		<title>Fabrica Workshop</title>
				
		<link>http://cargocollective.com/numa/Fabrica-Workshop</link>

		<comments>http://cargocollective.com/numa/following/numa/Fabrica-Workshop</comments>

		<pubDate>Sun, 01 May 2011 09:34:26 +0000</pubDate>

		<dc:creator>Numa / The Portfolio of Arnaldo Boico</dc:creator>
		
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">1380024</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/17275/1380024/NEW_JOBS_TITTLES.gif" width="668" height="162" width_o="668" height_o="162" src_o="http://payload.cargocollective.com/1/0/17275/1380024/NEW_JOBS_TITTLES_o.gif" data-mid="7061876"  border="0" align="left"/&#62;
The brief is to create a video-basedproject relevant to UNESCO’s “Peace andIntercultural Dialogue” initiative. For more information on that initiative, visit:

http://portal.unesco.org/culture/en/ev.php-URL_ID=35020&#38;URL_DO=DO_TOPIC&#38;URL_SECTION=201.html

http://www.unesco.org/en/rapprochement-of-culture/high-panelon-peace/

The project should connect people to each other, and seek ways to create and share individual experiences through video. Consider formal means by which video can function as more than a one-way medium. How can the process of making the video manifest itself in the final form?

There are a number of examples of video functioning as a medium of exchange: video conferencing, and chat roulette among them. Video has been used as a exquisite-corpse medium: one person starts the story, and another continues it. There is the phenomenon of the response video. There are examples that incorporate video into larger installations, which then link people remotely.


Text extracted from Online Fabrica Booklet


Difference only adds - Unesco from Numa on Vimeo.Music by:
"Heard Somebody Say" by Devendra Hanhart

Find on iTunes Store: http://itunes.apple.com/us/album/heard-somebody-say/id78948686?i=78948530

&#60;img src="http://payload.cargocollective.com/1/0/17275/1380024/fabricca_matrix1.jpg" width="670" height="3426" width_o="670" height_o="3426" src_o="http://payload.cargocollective.com/1/0/17275/1380024/fabricca_matrix1_o.jpg" data-mid="6713125"  border="0" align="left"/&#62;

Difference Only Adds
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 

Authors:
Andre Amaral
Paulo Barcelos
Arnaldo Boico
Leandro Lima
Magdalena Czarnecki



“ In order to transmit Unesco’s message of peace and dialogue among people, we created a short animation of heads and colored ribbons, slowly coming together to form something richer, more beautiful and more interesting. In our view that is the real power of dialogue and mutual understanding. ”

Text extracted from Online Fabrica Booklet</description>
		
		<excerpt> The brief is to create a video-basedproject relevant to UNESCO’s “Peace andIntercultural Dialogue” initiative. For more information on that initiative,...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/17275/1380024/prt_1305496830.jpg" />

	</item>
		
		
	<item>
		<title>Vespa.com</title>
				
		<link>http://cargocollective.com/numa/Vespa-com</link>

		<comments>http://cargocollective.com/numa/following/numa/Vespa-com</comments>

		<pubDate>Sat, 30 Apr 2011 17:26:54 +0000</pubDate>

		<dc:creator>Numa / The Portfolio of Arnaldo Boico</dc:creator>
		
		<category><![CDATA[Web, Video]]></category>

		<guid isPermaLink="false">1378472</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/17275/1378472/NEW_JOBS_TITTLES.gif" width="668" height="162" width_o="668" height_o="162" src_o="http://payload.cargocollective.com/1/0/17275/1378472/NEW_JOBS_TITTLES_o.gif" data-mid="7059336"  border="0" align="left"/&#62;
Vespa is a cult, strongly connected to fashion and style.
LookBook proposal for Vespa site use for the navigatiion this connection with fashion, to highlight the glamour and the relationship between the scooter and the merchandising.

The use of deep emotional impact 3D and videos lead the user through a fashion show in Vespa style. Inside the videos user can see the matching between accessories, merchandising and models of Vespa.

An advanced customizer allow to personalize the chosen product with the accessories and clothes to create a total look to enforce the relationship between the clothes and the Vespa.
Vespa homepage it’s easy to customize from Piaggio staff with emotional images of the products or with current promotions.
Homepage design, infact, is made to be easily managed with few clicks and little graphic interventions, developing a flexible and long term site, convertible according to the requirements of communication by the brand.


Text extracted from 1618 Honk Kong


&#60;img src="http://payload.cargocollective.com/1/0/17275/1378472/NEW_Checkonline.gif" width="670" height="38" width_o="672" height_o="39" src_o="http://payload.cargocollective.com/1/0/17275/1378472/NEW_Checkonline_o.gif" data-mid="7059335"  border="0" align="left"/&#62;


Vespa.com // Final Videos from Numa on Vimeo.This was the final result for Vespa.com Model Page videos.

Check some exemples of layouts done for the project:
(Working with Enrico Penzo, Leandro Lima, Andrea Rossi, Sara Nu, Federico Weber, Max Galli, Alberto Ponkarelli, Riccardo Barbieri, Zulu Conexia Team and Arigo Santini)


&#60;img src="http://payload.cargocollective.com/1/0/17275/1378472/VESPA_1.jpg" width="670" height="827" width_o="670" height_o="827" src_o="http://payload.cargocollective.com/1/0/17275/1378472/VESPA_1_o.jpg" data-mid="6703635"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/17275/1378472/VESPA_2.jpg" width="670" height="1053" width_o="670" height_o="1053" src_o="http://payload.cargocollective.com/1/0/17275/1378472/VESPA_2_o.jpg" data-mid="6703636"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/17275/1378472/VESPA_3.jpg" width="670" height="1053" width_o="670" height_o="1053" src_o="http://payload.cargocollective.com/1/0/17275/1378472/VESPA_3_o.jpg" data-mid="6703637"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/17275/1378472/VESPA_4.jpg" width="670" height="1053" width_o="670" height_o="1053" src_o="http://payload.cargocollective.com/1/0/17275/1378472/VESPA_4_o.jpg" data-mid="6703639"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/17275/1378472/VESPA_5.jpg" width="670" height="1053" width_o="670" height_o="1053" src_o="http://payload.cargocollective.com/1/0/17275/1378472/VESPA_5_o.jpg" data-mid="6703640"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/17275/1378472/VESPA_6.jpg" width="670" height="1053" width_o="670" height_o="1053" src_o="http://payload.cargocollective.com/1/0/17275/1378472/VESPA_6_o.jpg" data-mid="6703641"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/17275/1378472/VESPA_7.jpg" width="670" height="1398" width_o="670" height_o="1398" src_o="http://payload.cargocollective.com/1/0/17275/1378472/VESPA_7_o.jpg" data-mid="6703642"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/17275/1378472/VESPA_8.jpg" width="670" height="928" width_o="670" height_o="928" src_o="http://payload.cargocollective.com/1/0/17275/1378472/VESPA_8_o.jpg" data-mid="6703644"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/17275/1378472/VESPA_9.jpg" width="670" height="1053" width_o="670" height_o="1053" src_o="http://payload.cargocollective.com/1/0/17275/1378472/VESPA_9_o.jpg" data-mid="6703645"  border="0" align="left"/&#62;




&#60;img src="http://payload.cargocollective.com/1/0/17275/1378472/NEW_Makingof.gif" width="268" height="103" width_o="268" height_o="103" src_o="http://payload.cargocollective.com/1/0/17275/1378472/NEW_Makingof_o.gif" data-mid="7059337"  border="0" align="left"/&#62;
One important thing about Vespa was the shooting of the Scooter Models and the actors. In this part I can share with you some of the tests we've done before to go to the studio - trying to understand how the particle system could work with the actors, for exemple.


Vespa Official Website - 1st Test from Numa on Vimeo.This was my first particle + video test for the vespa.com website.. the model is Leandro Lima, my co-worker.

Vespa Official Website - 2th Test from Numa on Vimeo.This was another particle + video test for the vespa.com website.. now using the original background of the website, and a more closed objects to the final result.

Vespa Final Test from Numa on Vimeo.Very closed version of Vespa final videos result. 

Vespa.com // Actors + Particles Test from Numa on Vimeo.Another test we've done to Vespa.com Website. This time with the actor and the particle system of the scenary.

Vespa.com // 3D Shadow inside the video from Numa on Vimeo.This was one of the setups of the fake shadow to the model page of Vespa.com.

Vespa.com // Stop-Motion Test from Numa on Vimeo.This was the first test for the vespa 360 for the Model Page. We have to say many thanks to the mechanic near vanGoGh Studio to help us!</description>
		
		<excerpt> Vespa is a cult, strongly connected to fashion and style. LookBook proposal for Vespa site use for the navigatiion this connection with fashion, to highlight the...</excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/0/17275/1378472/prt_1305496331.jpg" />

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