http://cargocollective.com Nicholas Dahl – Digital Producer Sat, 13 Apr 2013 16:48:15 +0000 http://cargocollective.com en http://cargocollective.com/nicholasdahl/About http://cargocollective.com/nicholasdahl/following/nicholasdahl/About Sat, 13 Apr 2013 16:48:15 +0000 Nicholas Dahl – Digital Producer 5401393 Hi, I'm Nick. Lets connect and make great things. Twitter LinkedIn Tumblr About Me Working at a nibble, strategic boutique shop in the Minneapolis, MN. I have helped to create smart, beautiful experience in the digital space. The realm I grew in to as well as work in I call the touch realm, this space includes tablets, phones and beyond. I look to build for mobile first and then expand from there. Mobile is key in todays space and needs to be a top priority for just about everyone. With intent on building long lasting meaningful client relationships. I aim to please a projects needs while keeping a steady balance on the right solution vs. the fast inexpensive solution. I have applied this thinking to a slew of clients from start-ups to fortune 500 giants. All of these projects with the goal of touching the digital realm and bringing their brand to living in the now. Working in the digital realm has lead me to always be aware and relevant in my surrounds. Adoption and innovation in todays best practices is where I hold my ground. Pay attention to the culture surrounding my work will lead me to help foster and guide my clients needs to the right solution. When I'm not helping to create RAD digital experiences I like to get outdoors as much as I can. Want to talk bikes, I have a fleet. One for each type of ridding there is. Beyond the bikes, I enjoy climbing, camping and great food. Most of these activities are best served with buds and come in plentiful amounts throughout the summer. Thanks for checking out my work and please do feel free to reach out at any time, lets connect. Hi, I'm Nick. Lets connect and make great things. Twitter LinkedIn Tumblr About Me Working at a nibble, strategic boutique shop in the Minneapolis, MN. I have... http://cargocollective.com/nicholasdahl/Purina-Be-Happy-Campaign http://cargocollective.com/nicholasdahl/following/nicholasdahl/Purina-Be-Happy-Campaign Sat, 13 Apr 2013 16:45:30 +0000 Nicholas Dahl – Digital Producer 5401352 <img src="http://payload155.cargocollective.com/1/4/133170/5401352/PurinaMobile1_900.png" width="900" height="326" width_o="2048" height_o="743" src_o="http://payload155.cargocollective.com/1/4/133170/5401352/PurinaMobile1_o.png" data-mid="29073134" border="0" align="left"/><img src="http://payload155.cargocollective.com/1/4/133170/5401352/PurinaMobile2_900.png" width="900" height="326" width_o="2048" height_o="743" src_o="http://payload155.cargocollective.com/1/4/133170/5401352/PurinaMobile2_o.png" data-mid="29073140" border="0" align="left"/> Dogs Love Apps The branding masters at Zeus Jones had just launched the new Be Happy line of dog food from Purina. The line aims to foster and enhance our furriest of friends' innate happiness, so Zeus Jones asked us to create an iPhone and Android application to carry that message into the digital realm. Share Some Happy Spreading happiness is a lot easier than one may think. Users take a photo within the app, or select one from their phone's photo library. From there they can add Be Happy graphics including cats, dogs, hearts and word bubbles to really up the cute factor. Let's be honest, 8 out of 10 times, cute equates happy. That's not an exact scientific principle, but it's real close. Once the photo is perfected, users can share it through Twitter, Facebook and email. The concept is simple, the results are lovable, the happiness is inevitable. My Role Lead Producer. I was involved with first contact with the agency as well as writing the SOW for the project. I worked with the partnering agency (Zeus Jones) to bring their photo-bombing concept to life. We shared our ideas and were able to help present the work to their client, Purina. I managed the app design and development with our internal team. I worked with the partnering agency as well as communicated with Purina on a weekly basis to ensure everyone was on the same page for what we would be delivering as a final app. Dogs Love Apps The branding masters at Zeus Jones had just launched the new Be Happy line of dog food from Purina. The line aims to foster and enhance our... http://cargocollective.com/nicholasdahl/Zumiez-Give-GIF-t-s-Campaign http://cargocollective.com/nicholasdahl/following/nicholasdahl/Zumiez-Give-GIF-t-s-Campaign Wed, 10 Apr 2013 23:05:55 +0000 Nicholas Dahl – Digital Producer 5383424 <img src="http://payload154.cargocollective.com/1/4/133170/5383424/Zumiez_Mobile_900.png" width="900" height="371" width_o="2048" height_o="846" src_o="http://payload154.cargocollective.com/1/4/133170/5383424/Zumiez_Mobile_o.png" data-mid="29060738" border="0" align="left"/><img src="http://payload154.cargocollective.com/1/4/133170/5383424/ZumiezTop_900.png" width="900" height="326" width_o="2048" height_o="743" src_o="http://payload154.cargocollective.com/1/4/133170/5383424/ZumiezTop_o.png" data-mid="29153903" border="0" align="left"/><img src="http://payload154.cargocollective.com/1/4/133170/5383424/Zumiez_Frame3_900.png" width="900" height="326" width_o="2048" height_o="743" src_o="http://payload154.cargocollective.com/1/4/133170/5383424/Zumiez_Frame3_o.png" data-mid="29060763" border="0" align="left"/><img src="http://payload154.cargocollective.com/1/4/133170/5383424/Zumiez_Frame2_900.png" width="900" height="326" width_o="2048" height_o="743" src_o="http://payload154.cargocollective.com/1/4/133170/5383424/Zumiez_Frame2_o.png" data-mid="29060751" border="0" align="left"/> Giving GIFs All Over the Place Zumiez kicked off the 2012 holiday season with a new series of gift cards. These lenticular pieces of art display short vignettes featuring hot dogs, space, the big orange couch, and cats, naturally. Not ones to miss a golden oppuntunity (opportunity + pun), we devised a website celebrating the act of giving. When you give a gift card, you give gifts. When you go to our website, you Give GIFs. Making Magic Creating a GIF card on Give GIFs is like riding a unicorn through a rainbow of emotions – It's expressive, it's colorful and it has the potential to induce seizures. We wouldn't have it any other way. Users (or "GIF artists," as we like to call them) select a background and add GIFs from our collection to create a digital card like no other. Your message cannot be conveyed through mere images you say? Then add some text and a song to complete your masterpiece. Finished GIF cards can be added to the Give GIFs gallery, sure to be enshrined in glory for years to come. Boom, GIF magic. My Role Lead Digital Producer and daily contact for Zumiez digital team in Lynnwood Washington. I managed the relationship with Zumiez from project conception through SOW sign off. Once signed off I then managed Sevnthsin's internal team for design and develop the final website. I worked with the Zumiez creatives to ensure we are keeping consistent with their marketing in store as well as in media buys. The relationship is ongoing and I seek out new projects with the client along with updating content to the GIF site we created. Zumiez turns to Sevnthsin for some digital lifting power. Giving GIFs All Over the Place Zumiez kicked off the 2012 holiday season with a new series of gift cards. These lenticular pieces of art display short vignettes... http://cargocollective.com/nicholasdahl/Target-Exclusive-Artists-Hub http://cargocollective.com/nicholasdahl/following/nicholasdahl/Target-Exclusive-Artists-Hub Wed, 10 Apr 2013 23:04:10 +0000 Nicholas Dahl – Digital Producer 5383418 <img src="http://payload154.cargocollective.com/1/4/133170/5383418/Target_900.png" width="900" height="507" width_o="1030" height_o="581" src_o="http://payload154.cargocollective.com/1/4/133170/5383418/Target_o.png" data-mid="29060870" border="0" align="left"/><img src="http://payload154.cargocollective.com/1/4/133170/5383418/Target_Frame4_900.png" width="900" height="326" width_o="1232" height_o="447" src_o="http://payload154.cargocollective.com/1/4/133170/5383418/Target_Frame4_o.png" data-mid="29060881" border="0" align="left"/><img src="http://payload154.cargocollective.com/1/4/133170/5383418/Target_Frame2_900.png" width="900" height="326" width_o="1232" height_o="447" src_o="http://payload154.cargocollective.com/1/4/133170/5383418/Target_Frame2_o.png" data-mid="29060882" border="0" align="left"/><img src="http://payload154.cargocollective.com/1/4/133170/5383418/Target_Frame3_900.png" width="900" height="326" width_o="1232" height_o="447" src_o="http://payload154.cargocollective.com/1/4/133170/5383418/Target_Frame3_o.png" data-mid="29060886" border="0" align="left"/> The Perks of Being Exclusive The Target Exclusive Artists campaign gives audiophiles good reason to purchase music through Target. Featured artists offer bonus content with their albums that can't be found anywhere else. Bonus tracks, bonus DVDs, bonus cover art — you name it, Target gets it. These perks are on your phone, your computer and your tablet, and we got to design their digital homes. Images speak to narrative of experience, from Exclusive Artists "house" through the doors and into the artists room. This example shows No Doubt for that. Probably worth mentioning how the evolution of the experience resulted in more content for the user in the form of audio, video and digital asset rewards. The House that Music Built 2012's Exclusive Artists featured No Doubt, Rod Stewart, One Direction, Pink, Bruno Mars, Andre Rieu and Tay-Tay/T-Swift herself. To showcase each artist, we created an interactive house full of corridors, portraits and rooms to explore. New pieces of exclusive content are revealed as users navigate through the house. Muffled audio emerges from behind closed doors while clicking on those doors leads to a unique room full of behind the scenes videos and digital downloads. My Role I was the initial contact at Sevnthsin and managed initial project ideation and kick off. I wrote the SOW for the project and managed the account side of this project through completion. I also headed up team coordination for managing Targets internal development team with our development team. We needed to build to their server specs and use their computers in order to access the server. The project required the use of our internal Project Manger whom I worked in tandem with in manage the full project. Our roles had clear enough definition to have separation and prevent redundant work. The Perks of Being Exclusive The Target Exclusive Artists campaign gives audiophiles good reason to purchase music through Target. Featured artists offer bonus... http://cargocollective.com/nicholasdahl/JCPenny-App http://cargocollective.com/nicholasdahl/following/nicholasdahl/JCPenny-App Wed, 10 Apr 2013 23:01:53 +0000 Nicholas Dahl – Digital Producer 5383406 <img src="http://payload154.cargocollective.com/1/4/133170/5383406/JCPtop_900.png" width="900" height="326" width_o="2048" height_o="743" src_o="http://payload154.cargocollective.com/1/4/133170/5383406/JCPtop_o.png" data-mid="29287776" border="0" align="left"/><img src="http://payload154.cargocollective.com/1/4/133170/5383406/JCP3up_900.png" width="900" height="326" width_o="2048" height_o="743" src_o="http://payload154.cargocollective.com/1/4/133170/5383406/JCP3up_o.png" data-mid="29287782" border="0" align="left"/> With the Weekly Deals app, shoppers can browse offers for the week and add items to their shopping list to ensure no deal left behind. Once the thrill of planning subsides and the panic of having to brawl with an amped up soccer mom to get the last set of 700 thread count sheets for $39.99 takes over, users can breath a sigh of relief and locate the nearest JCPenney to complete the shopping cycle. At the time of release, retailers had little presence in the mobile realm, making JCPenney a ground breaker and innovator in the industry. The first app of it's kind, we saw huge usage with over 15,000 iOS downloads alone in the first month. JCPenney's commitment to mobile was awesome, and lead to the app's expansion to Android, tablets and a web app optimized for all other touch-based smartphones. –––––––––––– Over 10 substantial updates to the suite of applications, we included additional features such as JCPenney's quarterly fashion report, The Little Red Book, access to the JCP Rewards program and exclusive app-only coupons that can be redeemed online and in-store. –––––––––––– Results 180,000 Android Users 320,000 iOS Users From June 2012 - February 2012 = 505,448 Downloads 10k average monthly downloads 20k monthly downloads during the holidays Average 15k hits on weekend Average 1.5k hits on weekdays Webby Official Honoree for the app work My Role I served as a daily contact to JCPenny and helped to manage and coordinate the redesign of their application. When JCP rebranded under the direction Ron Johnson we were tasked with a reskin of the app to draw in the new brand and marketing direction. I served as the lead project manager on the project and was tasked with overseeing our internal design team while also communicating our strategy/ design to our developer team at The Nerdery. I oversaw the work of the development team that consisted of 8 dedication iOS and Android developers outside of our office. The reskin of the app was completed over a span of three months. With the Weekly Deals app, shoppers can browse offers for the week and add items to their shopping list to ensure no deal left behind. Once the thrill of planning... http://cargocollective.com/nicholasdahl/Health-Partners-iOS-App http://cargocollective.com/nicholasdahl/following/nicholasdahl/Health-Partners-iOS-App Wed, 10 Apr 2013 22:53:10 +0000 Nicholas Dahl – Digital Producer 5383362 <img src="http://payload154.cargocollective.com/1/4/133170/5383362/HP_Mobile_900.png" width="900" height="371" width_o="2048" height_o="846" src_o="http://payload154.cargocollective.com/1/4/133170/5383362/HP_Mobile_o.png" data-mid="29069195" border="0" align="left"/><img src="http://payload154.cargocollective.com/1/4/133170/5383362/HLP_Frame2_900.png" width="900" height="326" width_o="1232" height_o="447" src_o="http://payload154.cargocollective.com/1/4/133170/5383362/HLP_Frame2_o.png" data-mid="29069208" border="0" align="left"/><img src="http://payload154.cargocollective.com/1/4/133170/5383362/HLP_Frame3_900.png" width="900" height="326" width_o="1232" height_o="447" src_o="http://payload154.cargocollective.com/1/4/133170/5383362/HLP_Frame3_o.png" data-mid="29069209" border="0" align="left"/><img src="http://payload154.cargocollective.com/1/4/133170/5383362/HLP_Frame4_900.png" width="900" height="326" width_o="1232" height_o="447" src_o="http://payload154.cargocollective.com/1/4/133170/5383362/HLP_Frame4_o.png" data-mid="29069210" border="0" align="left"/> Redesigning Mobile Healthcare HealthPartners is an innovator in both healthcare and health insurance. They provide services to keep us healthy and heal us when we're not. Realizing that healthcare is not something limited to the doctor's office, HealthPartners asked us to help them develop a mobile strategy to give their patients and customers the tools they need to manage their healthcare wherever they may be. Not only that, but it needs to be good looking — real pretty to look at. We can certainly help with that. All of it. My Role I worked with HealthPartners from day one of them calling us in to do some consulting work on their mobile project(s). I managed our teams work in helping to give HealthParterns recommendations to get their project working as best it can inside the mobile realm. Our recommendations for the mobile site helped them to best utilize the info and resources HealthPartners has. We provided them with a comprehensive breakdown for native app vs mobile site. The process was a bit trickier than most, as we need approvals across a few channels on the clients side. Our final product was a style guide that HealhtPartners then put into development with their internal development team. Redesigning Mobile Healthcare HealthPartners is an innovator in both healthcare and health insurance. They provide services to keep us healthy and heal us when... http://cargocollective.com/nicholasdahl/Bon-Iver-Website http://cargocollective.com/nicholasdahl/following/nicholasdahl/Bon-Iver-Website Wed, 10 Apr 2013 22:42:58 +0000 Nicholas Dahl – Digital Producer 5383322 <img src="http://payload154.cargocollective.com/1/4/133170/5383322/BonIver_Frame2_900.png" width="900" height="326" width_o="2048" height_o="742" src_o="http://payload154.cargocollective.com/1/4/133170/5383322/BonIver_Frame2_o.png" data-mid="29153652" border="0" align="left"/><img src="http://payload154.cargocollective.com/1/4/133170/5383322/BonIverMobile_900.png" width="900" height="326" width_o="2048" height_o="743" src_o="http://payload154.cargocollective.com/1/4/133170/5383322/BonIverMobile_o.png" data-mid="29072676" border="0" align="left"/><img src="http://payload154.cargocollective.com/1/4/133170/5383322/BonIver_Frame3_900.png" width="900" height="326" width_o="2048" height_o="742" src_o="http://payload154.cargocollective.com/1/4/133170/5383322/BonIver_Frame3_o.png" data-mid="29153667" border="0" align="left"/> Better, Stronger, Bon Iver-ier We pride ourselves on our taste in clients, especially when said client has won 2 Grammys and played synthesizers with Kanye West. Video Magic Perhaps the most striking feature of boniver.org is the fullscreen video background. Bon Iver tapped some serious film making talent to create these stunning, visual abstractions — one to correspond with each track off of Bon Iver, Bon Iver. As users interact with the music player on the site, switching between tracks, the site's background, primary navigation, links and even photography color shift to suit the track's palette. If so compelled, users can choose to hide the site's content and navigation in its entirety, sit back and get lost in the video artistry. The result is a site that elevates music to both a visual and audio experience, and does so way better than any version of Windows Media Player ever could. The Wonderful World of WordPress Yes, WordPress is awesome for blogging. It also happens to be dynamite for building highly scalable websites. We supercharged and modified a WordPress backend to make the site as easy to update from a tour bus as it is on a desktop computer. Wherever internet connectivity exists Justin can post from a phone, via email, or through the CMS. My Role I served as the main point of contact to our client who also happens to be a childhood friend of mine. I worked with the client to scope out the resking of the website for the release of Bon Iver's second full length album "Bon Iver, Bon Iver". I managed the client on a day to day basis throughout the process of designing and developing the website. I worked with his team and Justin Vernon himself to get his input towards the direction of the site. We worked with his busy schedule to be sure we touched base and got his approval before moving design forward. The site was a huge success and draws in fans from all over the world to view new media, buy merchandise and check out tour dates. Better, Stronger, Bon Iver-ier We pride ourselves on our taste in clients, especially when said client has won 2 Grammys and played synthesizers with Kanye West. ...