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	<title>Ned Wright</title>
	<link>http://cargocollective.com</link>
	<description>Ned Wright</description>
	<pubDate>Tue, 28 Sep 2010 21:11:20 +0000</pubDate>
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		<title>TDK</title>
				
		<link>http://cargocollective.com/nedwright/TDK</link>

		<comments>http://cargocollective.com/nedwright/following/nedwright/TDK</comments>

		<pubDate>Tue, 28 Sep 2010 21:11:20 +0000</pubDate>

		<dc:creator>Ned Wright</dc:creator>
		
		<category><![CDATA[A new approach]]></category>

		<guid isPermaLink="false">38155</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/1750/38155/intro.jpg" width="670" height="399" width_o="872" height_o="520" src_o="http://payload.cargocollective.com/1/0/1750/38155/intro_o.jpg" data-mid="896954"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/1750/38155/i1.jpg" width="631" height="316" width_o="631" height_o="316" src_o="http://payload.cargocollective.com/1/0/1750/38155/i1_o.jpg" data-mid="897190"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/1750/38155/i2.jpg" width="631" height="316" width_o="631" height_o="316" src_o="http://payload.cargocollective.com/1/0/1750/38155/i2_o.jpg" data-mid="897191"  border="0" align="left"/&#62;
TDK asked us to help reposition their brand as a high end head-phone manufacturer. By understanding the needs of audiophiles, and by creating products with them in mind, TDK is beginning to make the transition. By tapping into mix-tape culture, where TDK got its start, we've created exclusive content worthy of their new product.

End head-phone manufacturer. By understanding the needs of audiophiles, and by creating products with them in mind, TDK is beginning to make the transition. By tapping into mix-tape culture, where TDK got its start, we've created exclusive content worthy of their new product.

&#60;img src="http://payload.cargocollective.com/1/0/1750/38155/b3.jpg" width="670" height="770" width_o="872" height_o="1003" src_o="http://payload.cargocollective.com/1/0/1750/38155/b3_o.jpg" data-mid="897645"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/1750/38155/b4.jpg" width="670" height="770" width_o="872" height_o="1003" src_o="http://payload.cargocollective.com/1/0/1750/38155/b4_o.jpg" data-mid="897646"  border="0" align="left"/&#62;
Known for creating products that take their usefulness one step past the expected, we created a navigation scheme using the keyboard that emulates that characteristic.

&#60;img src="http://payload.cargocollective.com/1/0/1750/38155/d2.jpg" width="670" height="399" width_o="872" height_o="520" src_o="http://payload.cargocollective.com/1/0/1750/38155/d2_o.jpg" data-mid="897739"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/1750/38155/d3.jpg" width="670" height="399" width_o="872" height_o="520" src_o="http://payload.cargocollective.com/1/0/1750/38155/d3_o.jpg" data-mid="897740"  border="0" align="left"/&#62;</description>
		
		<excerpt>  TDK asked us to help reposition their brand as a high end head-phone manufacturer. By understanding the needs of audiophiles, and by creating products with them...</excerpt>

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