http://cargocollective.com Neale Willis - Art Direction & Design Tue, 29 Nov 2011 19:37:37 +0000 http://cargocollective.com en http://cargocollective.com/nealewillis/Doctor-Who http://cargocollective.com/nealewillis/following/nealewillis/Doctor-Who Tue, 29 Nov 2011 19:37:37 +0000 Neale Willis - Art Direction & Design 55345 Developing a look and feel, I was involved in the redesign of the Doctor Who website creating the content pages and the front page animation style. The design was untaken at Preloaded and then passed on to the BBC to build. _ Project: Design Role: Senior Designer Agency: Preloaded _ Design: <img src="http://payload.cargocollective.com/1/0/4867/55345/web_dw.jpg" border="0" width="640" height="735" width_o="640" height_o="735" src_o="http://payload.cargocollective.com/1/0/4867/55345/web_dw_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4867/55345/web_dw2.jpg" border="0" width="640" height="735" width_o="640" height_o="735" src_o="http://payload.cargocollective.com/1/0/4867/55345/web_dw2_o.jpg" align="left" /> _ http://cargocollective.com/nealewillis/net-a-porter http://cargocollective.com/nealewillis/following/nealewillis/net-a-porter Tue, 29 Nov 2011 19:37:37 +0000 Neale Willis - Art Direction & Design 55352 I recently popped back over and did a spot of stuff for the guys over at Preloaded. I worked on the simple, effective web-ish interface bits of an application for net-a-porter on the iPhone - very interesting stuff! _ Project: Concepts Role: Senior Designer Agency: Preloaded _ Design: <img src="http://payload.cargocollective.com/1/0/4867/55352/netaporter3.jpg" border="0" width="520" height="520" width_o="520" height_o="520" src_o="http://payload.cargocollective.com/1/0/4867/55352/netaporter3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4867/55352/netaporter2.jpg" border="0" width="520" height="324" width_o="520" height_o="324" src_o="http://payload.cargocollective.com/1/0/4867/55352/netaporter2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4867/55352/netaporter1.jpg" border="0" width="520" height="324" width_o="520" height_o="324" src_o="http://payload.cargocollective.com/1/0/4867/55352/netaporter1_o.jpg" align="left" /> _ http://cargocollective.com/nealewillis/Grolsch-Green-Light http://cargocollective.com/nealewillis/following/nealewillis/Grolsch-Green-Light Tue, 29 Nov 2011 19:37:33 +0000 Neale Willis - Art Direction & Design 55347 The puzzling Grolsch Green Light game is a slant on the Rube Goldberg fantastical machines, where the movement of one object causes a reaction in another - like the doorbell in The Goonies or Doc's automatic dog feeder in Back to the Future. I provided the concept and design for the levels, the design of the game and also managed the development. Exceptionally well received by the client, a second set of levels were later commissioned. Have a play here. _ Project: Concept, design Role: Art Director Agency: skive _ Design: <img src="http://payload.cargocollective.com/1/0/4867/55347/game_grolsch.jpg" border="0" width="520" height="550" width_o="520" height_o="550" src_o="http://payload.cargocollective.com/1/0/4867/55347/game_grolsch_o.jpg" align="left" /> _ Concept : <img src="http://payload.cargocollective.com/1/0/4867/55347/concept_grolsch2.jpg" border="0" width="520" height="390" width_o="520" height_o="390" src_o="http://payload.cargocollective.com/1/0/4867/55347/concept_grolsch2_o.jpg" align="left" /> _ Pitch material: <img src="http://payload.cargocollective.com/1/0/4867/55347/concept_grolsch1.jpg" border="0" width="520" height="346" width_o="520" height_o="346" src_o="http://payload.cargocollective.com/1/0/4867/55347/concept_grolsch1_o.jpg" align="left" /> _ http://cargocollective.com/nealewillis/Skills-With-Prizes http://cargocollective.com/nealewillis/following/nealewillis/Skills-With-Prizes Tue, 29 Nov 2011 19:37:32 +0000 Neale Willis - Art Direction & Design 55358 A good old fashioned questions and answers game in which the player takes a trip down their local, The Fox and Pounds, to challenge the landlord, Roger Cooper, and tries to win cash prizes in this iTV application. I provided the concept for the game, along with the design and illustrations. Roger was profiled and developed while working with a copywriter. _ Project: Concept, Design, Illustration, UI Role: Art Director Agency: Sky Interactive _ Design / illustration <img src="http://payload.cargocollective.com/1/0/4867/55358/game_swp_large1.jpg" border="0" width="520" height="416" width_o="520" height_o="416" src_o="http://payload.cargocollective.com/1/0/4867/55358/game_swp_large1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4867/55358/game_swp_large3.jpg" border="0" width="520" height="416" width_o="520" height_o="416" src_o="http://payload.cargocollective.com/1/0/4867/55358/game_swp_large3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4867/55358/game_swp_large4.jpg" border="0" width="520" height="416" width_o="520" height_o="416" src_o="http://payload.cargocollective.com/1/0/4867/55358/game_swp_large4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4867/55358/concept_char_swp_452_1.jpg" border="0" width="520" height="340" width_o="520" height_o="340" src_o="http://payload.cargocollective.com/1/0/4867/55358/concept_char_swp_452_1_o.jpg" align="left" /> _ http://cargocollective.com/nealewillis/Sky-Vegas-Casino-Games http://cargocollective.com/nealewillis/following/nealewillis/Sky-Vegas-Casino-Games Tue, 29 Nov 2011 19:37:28 +0000 Neale Willis - Art Direction & Design 55357 The Sky Vegas flag-ship suite of games, these casino table games featuring Blackjack, 3 Card Poker and Caribbean Stud Poker are the first iTV games that aren’t fixed odds. The main challenge was to make the deceptively complex card games playable in the limited confines of iTV, while creating a visual brand that could extend through the Sky Vegas suite of gaming. _ Project: Concept, art direction, branding, design Role: Art Director Agency: Sky Bet Vegas _ Design: <img src="http://payload.cargocollective.com/1/0/4867/55357/game_sv_large_casinogames1.jpg" border="0" width="520" height="416" width_o="520" height_o="416" src_o="http://payload.cargocollective.com/1/0/4867/55357/game_sv_large_casinogames1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4867/55357/game_sv_large_casinogames2.jpg" border="0" width="520" height="420" width_o="520" height_o="420" src_o="http://payload.cargocollective.com/1/0/4867/55357/game_sv_large_casinogames2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4867/55357/game_sv_large_casinogames3.jpg" border="0" width="520" height="420" width_o="520" height_o="420" src_o="http://payload.cargocollective.com/1/0/4867/55357/game_sv_large_casinogames3_o.jpg" align="left" /> _ http://cargocollective.com/nealewillis/J-J-Nicorette http://cargocollective.com/nealewillis/following/nealewillis/J-J-Nicorette Tue, 29 Nov 2011 19:37:26 +0000 Neale Willis - Art Direction & Design 55356 To develop and update an existing Nicorette ActiveStop programme, I took a fresh, magazine styled visual approach to help make dry and clinical content interesting. To allow a quick and easy rollout in many regions and languages, the structure was kept as simple as possible. _ Project: Concepts, design, UI Role: Senior Designer Agency: Redbox Digital _ Site design: <img src="http://payload.cargocollective.com/1/0/4867/55356/web_as_1.jpg" border="0" width="640" height="672" width_o="640" height_o="672" src_o="http://payload.cargocollective.com/1/0/4867/55356/web_as_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4867/55356/web_as_3.jpg" border="0" width="640" height="683" width_o="640" height_o="683" src_o="http://payload.cargocollective.com/1/0/4867/55356/web_as_3_o.jpg" align="left" /> _ Wireframe / UI: <img src="http://payload.cargocollective.com/1/0/4867/55356/ui_as1.jpg" border="0" width="640" height="536" width_o="640" height_o="536" src_o="http://payload.cargocollective.com/1/0/4867/55356/ui_as1_o.jpg" align="left" /> _ http://cargocollective.com/nealewillis/Digital-Spy http://cargocollective.com/nealewillis/following/nealewillis/Digital-Spy Tue, 29 Nov 2011 19:37:25 +0000 Neale Willis - Art Direction & Design 55336 The ever popular media portal digitalspy.co.uk were seeking to refresh their look and feel while also exploring potential for increased traffic across their site and enhancing their advertising revenue. Working closely with the editorial, technical and business teams to clearly understand each ones objectives, I was able to put together clear, usable, readable structures, separating content from advertising while also providing the opportunity for users to move fluidly throughout the site. _ Project: Concept, UI Role: Art Director Agency: Hachette Filipacchi (UK) _ Wireframes: <img src="http://payload.cargocollective.com/1/0/4867/55336/ui_ds_1_home.jpg" border="0" width="640" height="1269" width_o="640" height_o="1269" src_o="http://payload.cargocollective.com/1/0/4867/55336/ui_ds_1_home_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4867/55336/ui_ds_1_article.jpg" border="0" width="640" height="1037" width_o="640" height_o="1037" src_o="http://payload.cargocollective.com/1/0/4867/55336/ui_ds_1_article_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4867/55336/ui_ds_2_home.jpg" border="0" width="640" height="1421" width_o="640" height_o="1421" src_o="http://payload.cargocollective.com/1/0/4867/55336/ui_ds_2_home_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4867/55336/ui_ds_2_article.jpg" border="0" width="640" height="1110" width_o="640" height_o="1110" src_o="http://payload.cargocollective.com/1/0/4867/55336/ui_ds_2_article_o.jpg" align="left" /> _ http://cargocollective.com/nealewillis/Army-Hostile-Territory http://cargocollective.com/nealewillis/following/nealewillis/Army-Hostile-Territory Tue, 29 Nov 2011 19:37:23 +0000 Neale Willis - Art Direction & Design 55349 I concepted and art directed a series of mini-games and their hub created to test a player's skill in given scenarios built along a story line resulting in the rescue of a colleague. The games were part of the Army's My Camouflage website designed to promote Army recruitment. _ Project: Concept, art direction Role: Art Director Agency: skive & Publicis _ Art direction / design: <img src="http://payload.cargocollective.com/1/0/4867/55349/game_army1.jpg" border="0" width="520" height="324" width_o="520" height_o="324" src_o="http://payload.cargocollective.com/1/0/4867/55349/game_army1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4867/55349/game_army2.jpg" border="0" width="520" height="324" width_o="520" height_o="324" src_o="http://payload.cargocollective.com/1/0/4867/55349/game_army2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4867/55349/game_army4.jpg" border="0" width="520" height="324" width_o="520" height_o="324" src_o="http://payload.cargocollective.com/1/0/4867/55349/game_army4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4867/55349/game_army3.jpg" border="0" width="520" height="324" width_o="520" height_o="324" src_o="http://payload.cargocollective.com/1/0/4867/55349/game_army3_o.jpg" align="left" /> _ Concept: <img src="http://payload.cargocollective.com/1/0/4867/55349/concept_army.jpg" border="0" width="520" height="582" width_o="520" height_o="582" src_o="http://payload.cargocollective.com/1/0/4867/55349/concept_army_o.jpg" align="left" /> _ http://cargocollective.com/nealewillis/Ferrari-California http://cargocollective.com/nealewillis/following/nealewillis/Ferrari-California Wed, 14 Sep 2011 21:39:05 +0000 Neale Willis - Art Direction & Design 55377 I was involved with build of the first and second phases of the web presence surrounding the launch of the latest Ferrari, the F149 California. Take a look at the site here. _ Project: Design Role: Senior Designer Agency: AKQA _ Design: <img src="http://payload.cargocollective.com/1/0/4867/55377/web_f149_1.jpg" border="0" width="640" height="350" width_o="640" height_o="350" src_o="http://payload.cargocollective.com/1/0/4867/55377/web_f149_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4867/55377/web_f149_2.jpg" border="0" width="640" height="381" width_o="640" height_o="381" src_o="http://payload.cargocollective.com/1/0/4867/55377/web_f149_2_o.jpg" align="left" /> _ http://cargocollective.com/nealewillis/Gap-Inc http://cargocollective.com/nealewillis/following/nealewillis/Gap-Inc Thu, 05 May 2011 21:24:11 +0000 Neale Willis - Art Direction & Design 1404427 Concept material for the global corporate website for Gap Inc. The initial concept focused on the people who worked at Gap Inc and built on their strong brand colours ad imagary to create a visually exciting path into the company. _ Digital Creative Director: Jiri Bures Agency: Imagination _ <img src="http://payload.cargocollective.com/1/0/4867/1404427/gapinc1_905.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/4867/1404427/gapinc1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4867/1404427/gapinc2_905.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/4867/1404427/gapinc2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4867/1404427/gapinc3_905.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/4867/1404427/gapinc3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4867/1404427/gapinc4_905.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/4867/1404427/gapinc4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4867/1404427/gapinc6_905.jpg" border="0" width="801" height="600" width_o="801" height_o="600" src_o="http://payload.cargocollective.com/1/0/4867/1404427/gapinc6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4867/1404427/gapinc7_905.jpg" border="0" width="801" height="600" width_o="801" height_o="600" src_o="http://payload.cargocollective.com/1/0/4867/1404427/gapinc7_o.jpg" align="left" />