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<channel>
	<title>Natalie Kaufman</title>
	<link>http://cargocollective.com</link>
	<description>Natalie Kaufman</description>
	<pubDate>Wed, 25 May 2011 14:26:08 +0000</pubDate>
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	<language>en</language>
	
		
	<item>
		<title>Beauty Work</title>
		<link>http://cargocollective.com/nataliekaufman/Beauty-Work</link>
		<comments>http://cargocollective.com/nataliekaufman/following/nataliekaufman/Beauty-Work</comments>
		<pubDate>Wed, 25 May 2011 14:26:08 +0000</pubDate>

		<dc:creator>Natalie Kaufman</dc:creator>
		
		<category><![CDATA[Lancome, Revlon, Garnier, Johnson &#38; Johnson, J&#38;J, Makeup, Beauty, Hair, TV, Print, Women]]></category>

		<guid isPermaLink="false">685875</guid>
		<description>Lancôme
&#60;img src="http://payload.cargocollective.com/1/1/38674/685875/6_640.jpg" border="0" width="640" height="431" width_o="685" height_o="462" src_o="http://payload.cargocollective.com/1/1/38674/685875/6_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/38674/685875/c copy_640.jpg" border="0" width="640" height="436" width_o="1577" height_o="1076" src_o="http://payload.cargocollective.com/1/1/38674/685875/c copy_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/38674/685875/7_640.jpg" border="0" width="640" height="434" width_o="675" height_o="458" src_o="http://payload.cargocollective.com/1/1/38674/685875/7_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/38674/685875/5_640.jpg" border="0" width="640" height="435" width_o="679" height_o="462" src_o="http://payload.cargocollective.com/1/1/38674/685875/5_o.jpg" align="left" /&#62; 

Revlon
Revlon. Be Unforgettable from Natalie Kaufman on Vimeo.
Revlon: Which Came First from Natalie Kaufman on Vimeo.

&#60;img src="http://payload.cargocollective.com/1/1/38674/685875/8_640.jpg" border="0" width="640" height="435" width_o="1152" height_o="783" src_o="http://payload.cargocollective.com/1/1/38674/685875/8_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/38674/685875/N1_640.jpg" border="0" width="640" height="435" width_o="1152" height_o="783" src_o="http://payload.cargocollective.com/1/1/38674/685875/N1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/38674/685875/n2_640.jpg" border="0" width="640" height="435" width_o="1152" height_o="783" src_o="http://payload.cargocollective.com/1/1/38674/685875/n2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/38674/685875/n3_640.jpg" border="0" width="640" height="435" width_o="1152" height_o="783" src_o="http://payload.cargocollective.com/1/1/38674/685875/n3_o.jpg" align="left" /&#62; 

L'Oréal
&#60;img src="http://payload.cargocollective.com/1/1/38674/685875/2_640.jpg" border="0" width="640" height="442" width_o="674" height_o="466" src_o="http://payload.cargocollective.com/1/1/38674/685875/2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/38674/685875/a copy_640.jpg" border="0" width="640" height="398" width_o="1772" height_o="1104" src_o="http://payload.cargocollective.com/1/1/38674/685875/a copy_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/38674/685875/1_640.jpg" border="0" width="640" height="437" width_o="674" height_o="461" src_o="http://payload.cargocollective.com/1/1/38674/685875/1_o.jpg" align="left" /&#62; 

Johnson &#38; Johnson Melt Away Stress
&#60;img src="http://payload.cargocollective.com/1/1/38674/685875/johnsons1.jpg" border="0" width="636" height="823" width_o="636" height_o="823" src_o="http://payload.cargocollective.com/1/1/38674/685875/johnsons1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/38674/685875/johnsons2.jpg" border="0" width="636" height="823" width_o="636" height_o="823" src_o="http://payload.cargocollective.com/1/1/38674/685875/johnsons2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/38674/685875/johnsons3.jpg" border="0" width="636" height="823" width_o="636" height_o="823" src_o="http://payload.cargocollective.com/1/1/38674/685875/johnsons3_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

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	<item>
		<title>Visine Radio</title>
		<link>http://cargocollective.com/nataliekaufman/Visine-Radio</link>
		<comments>http://cargocollective.com/nataliekaufman/following/nataliekaufman/Visine-Radio</comments>
		<pubDate>Sun, 06 Mar 2011 22:41:41 +0000</pubDate>

		<dc:creator>Natalie Kaufman</dc:creator>
		
		<category><![CDATA[Radio, Johnson &#38; Johnson, J&#38;J, health care]]></category>

		<guid isPermaLink="false">1138306</guid>
		<description>

</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Obama Health Care</title>
		<link>http://cargocollective.com/nataliekaufman/Obama-Health-Care</link>
		<comments>http://cargocollective.com/nataliekaufman/following/nataliekaufman/Obama-Health-Care</comments>
		<pubDate>Tue, 18 Jan 2011 01:47:14 +0000</pubDate>

		<dc:creator>Natalie Kaufman</dc:creator>
		
		<category><![CDATA[Social Media, Digital, Pro Bono, TV, YouTube, Video, Grassroots, my.barackobama.com, health care, health reform, politics, political, viral, Obama]]></category>

		<guid isPermaLink="false">949158</guid>
		<description>In the fall of 2009, a debate was raging in the USA over healthcare. The Obama administration needed to rally public support for the historic reforms being proposed. It put out a request for 30-second spots. 

I concepted a spot with this in mind: the administration didn't need to preach to the choir, it needed to win the minds of those who were still unsure. With my friend Jeff, we created a viral spot that logged nearly 200,000 hits in less than a month, was ranked #1 among Huffington Post users, and even earned a hateful mention by Bill O'Reilly. Its YouTube page became a debate site for weeks.

The rest is history. 

</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Clear Blue Easy</title>
		<link>http://cargocollective.com/nataliekaufman/Clear-Blue-Easy</link>
		<comments>http://cargocollective.com/nataliekaufman/following/nataliekaufman/Clear-Blue-Easy</comments>
		<pubDate>Tue, 18 Jan 2011 01:20:57 +0000</pubDate>

		<dc:creator>Natalie Kaufman</dc:creator>
		
		<category><![CDATA[Parenthood, TV, Baby, Fertility, Pharma, Spots, Medical, Pregnancy, Family, Health, Mothers, Women]]></category>

		<guid isPermaLink="false">949130</guid>
		<description>Clear Blue Easy: Surprise from Natalie Kaufman on Vimeo.

Clear Blue Easy: Interruptus from Natalie Kaufman on Vimeo.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Meow Mix</title>
		<link>http://cargocollective.com/nataliekaufman/Meow-Mix</link>
		<comments>http://cargocollective.com/nataliekaufman/following/nataliekaufman/Meow-Mix</comments>
		<pubDate>Tue, 18 Jan 2011 01:19:06 +0000</pubDate>

		<dc:creator>Natalie Kaufman</dc:creator>
		
		<category><![CDATA[TV, Cat food, Pets, Re-launch, Spot, Consumer Goods, Petcare]]></category>

		<guid isPermaLink="false">949128</guid>
		<description>Meow Mix: Nice Try from Natalie Kaufman on Vimeo.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Xbox</title>
		<link>http://cargocollective.com/nataliekaufman/Xbox</link>
		<comments>http://cargocollective.com/nataliekaufman/following/nataliekaufman/Xbox</comments>
		<pubDate>Tue, 18 Jan 2011 01:14:43 +0000</pubDate>

		<dc:creator>Natalie Kaufman</dc:creator>
		
		<category><![CDATA[Microsoft, Video game, TV spots, Video, Viral, Gaming, Launch]]></category>

		<guid isPermaLink="false">949114</guid>
		<description>Xbox: It's Here 1 from Natalie Kaufman on Vimeo.

Xbox: It's Here 2 from Natalie Kaufman on Vimeo.

Xbox: It's Here 3 from Natalie Kaufman on Vimeo.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Zyrtec.com</title>
		<link>http://cargocollective.com/nataliekaufman/Zyrtec-com</link>
		<comments>http://cargocollective.com/nataliekaufman/following/nataliekaufman/Zyrtec-com</comments>
		<pubDate>Tue, 18 Jan 2011 01:01:45 +0000</pubDate>

		<dc:creator>Natalie Kaufman</dc:creator>
		
		<category><![CDATA[Johnson &#38; Johnson, Allergy Medicine, Customized Experience, Pharma, Medical, OTC, Online, App, Widget, Tools, Interactive, Website, Health, J&#38;J, Digital, Zyrtec, ZNA, ]]></category>

		<guid isPermaLink="false">949093</guid>
		<description>
for Johnson &#38; Johnson

Rather than make the typical website about how great our pill is, we went after a truth: that everyone experiences their allergies a little differently. 

We built the whole zyrtec.com website around this premise, creating the concept of “your ZNA” —your unique allergy identity — so we could customize visitors’ entire site visits around it. Compounding your specific allergies with your hobbies and lifestyle, your ZNA would become the crux of the Zyrtec brand experience, delivering personalized tools, tips, articles, and promotions to make life with allergies a lot more enjoyable.

Consumer engagement with yourZNA was conceived to reach beyond the site, with portable tools, social sharing, and even packaging extensions for specific ZNA niches (garden lovers, dog lovers, etc.)

We think we made allergies almost kind of fun. 

See what you think.


Website
&#60;img src="http://payload.cargocollective.com/1/1/38674/949093/4.jpg" border="0" width="640" height="409" width_o="640" height_o="409" src_o="http://payload.cargocollective.com/1/1/38674/949093/4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/38674/949093/myZNA_Page_2_640.jpg" border="0" width="640" height="409" width_o="1200" height_o="768" src_o="http://payload.cargocollective.com/1/1/38674/949093/myZNA_Page_2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/38674/949093/myZNA_Page_3_640.jpg" border="0" width="640" height="409" width_o="1200" height_o="768" src_o="http://payload.cargocollective.com/1/1/38674/949093/myZNA_Page_3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/38674/949093/myZNA_Page_4_640.jpg" border="0" width="640" height="409" width_o="1200" height_o="768" src_o="http://payload.cargocollective.com/1/1/38674/949093/myZNA_Page_4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/38674/949093/myZNA_Page_5_640.jpg" border="0" width="640" height="409" width_o="1200" height_o="768" src_o="http://payload.cargocollective.com/1/1/38674/949093/myZNA_Page_5_o.jpg" align="left" /&#62; 

AllergyCast iPhone App
&#60;img src="http://payload.cargocollective.com/1/1/38674/949093/app.png" border="0" width="534" height="638" width_o="534" height_o="638" src_o="http://payload.cargocollective.com/1/1/38674/949093/app_o.png" align="left" /&#62; 

Plant ID iPhone App
&#60;img src="http://payload.cargocollective.com/1/1/38674/949093/flower app_640.jpg" border="0" width="640" height="360" width_o="774" height_o="436" src_o="http://payload.cargocollective.com/1/1/38674/949093/flower app_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/38674/949093/app_flower_640.jpg" border="0" width="640" height="494" width_o="792" height_o="612" src_o="http://payload.cargocollective.com/1/1/38674/949093/app_flower_o.jpg" align="left" /&#62;  Banners
&#60;img src="http://payload.cargocollective.com/1/1/38674/949093/sdf.jpg" border="0" width="617" height="1451" width_o="617" height_o="1451" src_o="http://payload.cargocollective.com/1/1/38674/949093/sdf_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/38674/949093/asdf.jpg" border="0" width="617" height="1433" width_o="617" height_o="1433" src_o="http://payload.cargocollective.com/1/1/38674/949093/asdf_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/38674/949093/s.jpg" border="0" width="617" height="1506" width_o="617" height_o="1506" src_o="http://payload.cargocollective.com/1/1/38674/949093/s_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>UBS</title>
		<link>http://cargocollective.com/nataliekaufman/UBS</link>
		<comments>http://cargocollective.com/nataliekaufman/following/nataliekaufman/UBS</comments>
		<pubDate>Tue, 18 Jan 2011 00:43:07 +0000</pubDate>

		<dc:creator>Natalie Kaufman</dc:creator>
		
		<category><![CDATA[Bank, Print, You &#38; Us, Financial, Banking, MoMA, Investing]]></category>

		<guid isPermaLink="false">949040</guid>
		<description>MoMA Reopening
&#60;img src="http://payload.cargocollective.com/1/1/38674/949040/ubs2.jpg" border="0" width="469" height="657" width_o="469" height_o="657" src_o="http://payload.cargocollective.com/1/1/38674/949040/ubs2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/38674/949040/ubs3.jpg" border="0" width="455" height="552" width_o="455" height_o="552" src_o="http://payload.cargocollective.com/1/1/38674/949040/ubs3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/38674/949040/ubs4.jpg" border="0" width="481" height="677" width_o="481" height_o="677" src_o="http://payload.cargocollective.com/1/1/38674/949040/ubs4_o.jpg" align="left" /&#62; 

Financial Planning
&#60;img src="http://payload.cargocollective.com/1/1/38674/949040/ubs1_640.jpg" border="0" width="640" height="413" width_o="640" height_o="413" src_o="http://payload.cargocollective.com/1/1/38674/949040/ubs1_640_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Thermos</title>
		<link>http://cargocollective.com/nataliekaufman/Thermos</link>
		<comments>http://cargocollective.com/nataliekaufman/following/nataliekaufman/Thermos</comments>
		<pubDate>Tue, 18 Jan 2011 00:40:51 +0000</pubDate>

		<dc:creator>Natalie Kaufman</dc:creator>
		
		<category><![CDATA[Print, Branding, Thermos, Consumer Goods]]></category>

		<guid isPermaLink="false">949037</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/38674/949037/thermos1.jpg" border="0" width="569" height="737" width_o="569" height_o="737" src_o="http://payload.cargocollective.com/1/1/38674/949037/thermos1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/38674/949037/thermos2.jpg" border="0" width="569" height="737" width_o="569" height_o="737" src_o="http://payload.cargocollective.com/1/1/38674/949037/thermos2_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Pop Art Exhibition </title>
		<link>http://cargocollective.com/nataliekaufman/Pop-Art-Exhibition</link>
		<comments>http://cargocollective.com/nataliekaufman/following/nataliekaufman/Pop-Art-Exhibition</comments>
		<pubDate>Tue, 18 Jan 2011 00:39:21 +0000</pubDate>

		<dc:creator>Natalie Kaufman</dc:creator>
		
		<category><![CDATA[Ambient, Non-traditional, San Francisco Museum of Modern Art, Guerrilla]]></category>

		<guid isPermaLink="false">949027</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/38674/949027/popart.jpg" border="0" width="609" height="412" width_o="609" height_o="412" src_o="http://payload.cargocollective.com/1/1/38674/949027/popart_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

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