http://cargocollective.com more is a plus Tue, 11 Jun 2013 15:19:12 +0000 http://cargocollective.com en http://moreisaplus.com/EXPRESS-YOURSELF http://moreisaplus.com/following/moreisaplus.com/EXPRESS-YOURSELF Tue, 11 Jun 2013 15:19:12 +0000 more is a plus 5796154 The world's first augmented reality stop-motion film captured entirely with the Snaps! mobile app. Over 10,000 photos were shot with the Gallim Dance Company in their reclaimed cathedral space in Brooklyn, NY, for the short. Involvement: Creative Direction, Production The world's first augmented reality stop-motion film captured entirely with the Snaps! mobile app. Over 10,000 photos were shot with the Gallim Dance Company in... http://moreisaplus.com/Snaps http://moreisaplus.com/following/moreisaplus.com/Snaps Fri, 01 Mar 2013 09:27:41 +0000 more is a plus 4992951 Snaps! allows you to add virtual content to your photos. The free mobile app available on iOS & Android launches from the GoldRun platform. Named a Top 25 Startup of the Year by the Wall Street Journal, Snaps! revolutionizes the adtech space by monetizing photos and allowing everyday users to become brand ambassadors. Involvement: Brand Development, Art Direction, UI/UX Design, concept and implementation. Hi, our name is Snaps! We see this more as an introduction than a rebrand. The GoldRun app has taken all it's learned and packed it into a cleaner, more user friendly experience (we've even added a few new tricks!). We've tightened up the app to make sharing faster, included photo editing, and added a whole slew of new content for you to play with. Snaps! allows you to add virtual content to your pics. Start by adding a few snaps, or virtual images, to new or existing pics, and show it off to your friends. It's simple, fun and you'll get the hang of it in a snap! Add it. Snap it. Share it. That's Snaps! Get Snaps! Learn more here. View more snaps here. A few favorite user photos: <img src="http://payload134.cargocollective.com/1/0/24278/4992951/tumblr_mkn7qh6VCz1s4sfs1o1_1280.gif" width="550" height="942" width_o="550" height_o="942" src_o="http://payload134.cargocollective.com/1/0/24278/4992951/tumblr_mkn7qh6VCz1s4sfs1o1_1280_o.gif" data-mid="28612402" border="0" align="left"/><img src="http://payload134.cargocollective.com/1/0/24278/4992951/tumblr_mkn75wAd7q1s4sfs1o1_1280.jpg" width="550" height="942" width_o="550" height_o="942" src_o="http://payload134.cargocollective.com/1/0/24278/4992951/tumblr_mkn75wAd7q1s4sfs1o1_1280_o.jpg" data-mid="28612388" border="0" align="left"/><img src="http://payload134.cargocollective.com/1/0/24278/4992951/tumblr_mkn744wlhU1s4sfs1o1_1280.jpg" width="550" height="942" width_o="550" height_o="942" src_o="http://payload134.cargocollective.com/1/0/24278/4992951/tumblr_mkn744wlhU1s4sfs1o1_1280_o.jpg" data-mid="28612580" border="0" align="left"/><img src="http://payload134.cargocollective.com/1/0/24278/4992951/tumblr_mkn7geKuUS1s4sfs1o1_1280.jpg" width="670" height="391" width_o="942" height_o="550" src_o="http://payload134.cargocollective.com/1/0/24278/4992951/tumblr_mkn7geKuUS1s4sfs1o1_1280_o.jpg" data-mid="28612581" border="0" align="left"/><img src="http://payload134.cargocollective.com/1/0/24278/4992951/527742_534501853267446_36751676_n.jpg" width="550" height="942" width_o="550" height_o="942" src_o="http://payload134.cargocollective.com/1/0/24278/4992951/527742_534501853267446_36751676_n_o.jpg" data-mid="28612736" border="0" align="left"/> Snaps! allows you to add virtual content to your photos. The free mobile app available on iOS & Android launches from the GoldRun platform. Named a Top 25... http://moreisaplus.com/Dwell-Glass-House http://moreisaplus.com/following/moreisaplus.com/Dwell-Glass-House Fri, 21 Dec 2012 16:07:19 +0000 more is a plus 278452 8-Page Magazine Spread/3-D Model: Glass House by Dwell Features original 3-D modeling and texturing. Demographic is contemporary architecture enthusiasts, upper-middle to upper class, international home owners. <img src="http://payload.cargocollective.com/1/0/24278/278452/dwell_2.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/24278/278452/dwell_2_o.jpg" data-mid="20683941" border="0" align="left"/> Please click to view larger images. <img src="http://payload.cargocollective.com/1/0/24278/278452/glasshouse.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/0/24278/278452/glasshouse_o.jpg" data-mid="1200296" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24278/278452/loscanales_final2.png" width="670" height="433" width_o="1855" height_o="1200" src_o="http://payload.cargocollective.com/1/0/24278/278452/loscanales_final2_o.png" data-mid="1219382" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24278/278452/loscanales_final3.png" width="670" height="433" width_o="1855" height_o="1200" src_o="http://payload.cargocollective.com/1/0/24278/278452/loscanales_final3_o.png" data-mid="1219383" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24278/278452/loscanales_final4.png" width="670" height="433" width_o="1855" height_o="1200" src_o="http://payload.cargocollective.com/1/0/24278/278452/loscanales_final4_o.png" data-mid="1219384" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24278/278452/loscanales_final5.png" width="670" height="433" width_o="1855" height_o="1200" src_o="http://payload.cargocollective.com/1/0/24278/278452/loscanales_final5_o.png" data-mid="1219385" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24278/278452/angle_1.png" width="670" height="376" width_o="2048" height_o="1152" src_o="http://payload.cargocollective.com/1/0/24278/278452/angle_1_o.png" data-mid="1219501" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24278/278452/angle_2.png" width="670" height="376" width_o="2048" height_o="1152" src_o="http://payload.cargocollective.com/1/0/24278/278452/angle_2_o.png" data-mid="1219505" border="0" align="left"/> 8-Page Magazine Spread/3-D Model: Glass House by Dwell Features original 3-D modeling and texturing. Demographic is contemporary architecture enthusiasts,... http://moreisaplus.com/ARTWALL http://moreisaplus.com/following/moreisaplus.com/ARTWALL Fri, 21 Dec 2012 15:58:16 +0000 more is a plus 4530441 With ARTWALL, collectors can viturally preview artwork from the world’s top galleries and auction houses — seeing what the art would look like on their wall in real-time, anywhere in the world. ARTWALL will enable collectors to take and share photos with their favorite art, to increase purchase intent via personal and social validation. Sign up for updates, here. Involvement: Creative Direction, concepting and execution. Status: In-development. Pre-Launch Site: <img src="http://payload111.cargocollective.com/1/0/24278/4530441/artwall_final.png" width="670" height="523" width_o="1024" height_o="800" src_o="http://payload111.cargocollective.com/1/0/24278/4530441/artwall_final_o.png" data-mid="24070184" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/0/24278/4530441/artwall_subscribed.png" width="670" height="523" width_o="1024" height_o="800" src_o="http://payload111.cargocollective.com/1/0/24278/4530441/artwall_subscribed_o.png" data-mid="24070185" border="0" align="left"/> <img src="http://payload111.cargocollective.com/1/0/24278/4530441/artwrit_4.png" width="670" height="446" width_o="670" height_o="446" src_o="http://payload111.cargocollective.com/1/0/24278/4530441/artwrit_4_o.png" data-mid="24742764" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/0/24278/4530441/artwrit_3.png" width="670" height="446" width_o="670" height_o="446" src_o="http://payload111.cargocollective.com/1/0/24278/4530441/artwrit_3_o.png" data-mid="24742766" border="0" align="left"/> With ARTWALL, collectors can viturally preview artwork from the world’s top galleries and auction houses — seeing what the art would look like on their wall in... http://moreisaplus.com/ELLE-Endangered-Homemaker http://moreisaplus.com/following/moreisaplus.com/ELLE-Endangered-Homemaker Fri, 30 Nov 2012 15:52:34 +0000 more is a plus 278338 Photo-Essay Magazine Spread: Endangered Homemaker by ELLE Magazine. Five-page feature includes original photography and copy. Today’s modern woman spends more time in couture than in the kitchen. <img src="http://payload.cargocollective.com/1/0/24278/278338/elle_spread.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/24278/278338/elle_spread_o.jpg" data-mid="20686064" border="0" align="left"/> Please click to view larger images. <img src="http://payload.cargocollective.com/1/0/24278/278338/Elle_finished.png" width="670" height="867" width_o="927" height_o="1200" src_o="http://payload.cargocollective.com/1/0/24278/278338/Elle_finished_o.png" data-mid="1219539" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24278/278338/Elle_finished2.png" width="670" height="433" width_o="1855" height_o="1200" src_o="http://payload.cargocollective.com/1/0/24278/278338/Elle_finished2_o.png" data-mid="1219540" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24278/278338/Elle_finished3.png" width="670" height="433" width_o="1855" height_o="1200" src_o="http://payload.cargocollective.com/1/0/24278/278338/Elle_finished3_o.png" data-mid="1219541" border="0" align="left"/> Photo-Essay Magazine Spread: Endangered Homemaker by ELLE Magazine. Five-page feature includes original photography and copy. Today’s modern woman spends more... http://moreisaplus.com/Jacob-Company-Epic-1 http://moreisaplus.com/following/moreisaplus.com/Jacob-Company-Epic-1 Fri, 30 Nov 2012 15:52:25 +0000 more is a plus 277922 3 Piece Print Campaign: Epic 1 by Jacob and Company. Features vector illustration, two American print pieces, one European piece. Demographic is wealthy, fashion forward, American and European males. The goal of this project was to capture audience’s attention with sexual innuendo tag lines, and incorporate unique layout for a high-end watch advertisement. <img src="http://payload.cargocollective.com/1/0/24278/277922/jacon_3.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/24278/277922/jacon_3_o.jpg" data-mid="20684386" border="0" align="left"/> Please click to view larger images. <img src="http://payload.cargocollective.com/1/0/24278/277922/watch_1_1.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/24278/277922/watch_1_1_o.jpg" data-mid="20684609" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24278/277922/01.png" width="670" height="867" width_o="927" height_o="1200" src_o="http://payload.cargocollective.com/1/0/24278/277922/01_o.png" data-mid="1219118" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24278/277922/02.png" width="670" height="869" width_o="925" height_o="1200" src_o="http://payload.cargocollective.com/1/0/24278/277922/02_o.png" data-mid="1219125" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24278/277922/03.png" width="670" height="867" width_o="927" height_o="1200" src_o="http://payload.cargocollective.com/1/0/24278/277922/03_o.png" data-mid="1219127" border="0" align="left"/> 3 Piece Print Campaign: Epic 1 by Jacob and Company. Features vector illustration, two American print pieces, one European piece. Demographic is wealthy, fashion... http://moreisaplus.com/LJ-Urban-Good-is-Great http://moreisaplus.com/following/moreisaplus.com/LJ-Urban-Good-is-Great Fri, 30 Nov 2012 15:52:19 +0000 more is a plus 277858 16-Page Magazine Spread: Good Magazine by LJ Urban: Features front and back, main page spread with one advertisement. Demographic is Eco-friendly, middle-upper class young adults looking for a home in central California. Project goal was to use bright color and strong lines to echo the mood of the architectural project. The magazine would was mailed to targeted consumers in local real estate firms, and on location. <img src="http://payload.cargocollective.com/1/0/24278/277858/good_2.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/24278/277858/good_2_o.jpg" data-mid="20683813" border="0" align="left"/> Please click to view larger images. <img src="http://payload.cargocollective.com/1/0/24278/277858/magazine_final2_7.png" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/0/24278/277858/magazine_final2_7_o.png" data-mid="1219043" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24278/277858/magazine_final3_8.png" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/0/24278/277858/magazine_final3_8_o.png" data-mid="1219045" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24278/277858/magazine_final4_9.png" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/0/24278/277858/magazine_final4_9_o.png" data-mid="1219046" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24278/277858/magazine_final5_10.png" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/0/24278/277858/magazine_final5_10_o.png" data-mid="1219047" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24278/277858/new_cover.jpg" width="450" height="439" width_o="450" height_o="439" src_o="http://payload.cargocollective.com/1/0/24278/277858/new_cover_o.jpg" data-mid="1196269" border="0" align="left"/> 16-Page Magazine Spread: Good Magazine by LJ Urban: Features front and back, main page spread with one advertisement. Demographic is Eco-friendly, middle-upper... http://moreisaplus.com/Virtual-Closet-App http://moreisaplus.com/following/moreisaplus.com/Virtual-Closet-App Tue, 11 Sep 2012 18:32:50 +0000 more is a plus 3958844 The Virtual Closet App crafted for the elite shopper who has it all. Complete with celebrity and brand channels, a vitual clost catalogue of your friends' newly purchased threads and an in-home personal shopper that knows you better than you know yourself. Involvement: Art Direction, concepting and execution. Status: In-development. The Black App: By creating an invite-only app, the elite user base has access to exclusive content, celebrity brand channels, limited edition goods, and a catologe of virtual products that link physical goods. <img src="http://payload82.cargocollective.com/1/0/24278/3958844/black_1.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload82.cargocollective.com/1/0/24278/3958844/black_1_o.jpg" data-mid="20687722" border="0" align="left"/> Celebrity Brand channels allow users to access libraries of content that have been curated by their favorite pop-star or designer. Each virtual item is available to check out in-home with direct link-to-purchase or gift to a friend. Virtual Closet: The Virtual Closet allows users to see items recently purchased by their friends. Items purchased in-store and via App appear in your virtual closet. Here, you can check out the newly updated wardrobe of a friend, and even purchase the item or similar items directly from the app. <img src="http://payload82.cargocollective.com/1/0/24278/3958844/virtual_closet_1.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload82.cargocollective.com/1/0/24278/3958844/virtual_closet_1_o.jpg" data-mid="21307845" border="0" align="left"/> The Virtual Closet App crafted for the elite shopper who has it all. Complete with celebrity and brand channels, a vitual clost catalogue of your friends' newly... http://moreisaplus.com/Alexander-Wang-FNO-2012 http://moreisaplus.com/following/moreisaplus.com/Alexander-Wang-FNO-2012 Wed, 22 Aug 2012 14:31:45 +0000 more is a plus 3957099 The Alexander Wang Cage installation pitch for fall 2012 Fashions Night Out in New York City: The presentation echos the designer's iconic Spring/Summer collection and would live among the collection for one week in the New York City Flagship location. Involvement: concept, campaign Art Direction & execution Playpen Using black fishing net seen on Wang’s Fall 2012 runway, toy balls hang together from the ceiling of the cage. Today’s catch: dull matte playpen balls. <img src="http://payload82.cargocollective.com/1/0/24278/3957099/wang concept 1a.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload82.cargocollective.com/1/0/24278/3957099/wang concept 1a_o.jpg" data-mid="20678820" border="0" align="left"/> Crude Spoils Utilizing the black oil drums featured at Wang’s Fall 2012 show, five glossy steel containers stand erect beneath the black industrial cage. Four on the floor and a single barrel fixed atop the third, the drums echo the raw industrial motif of the RTW collection. Each drum-top is pierced, allowing white streams of light to escape. <img src="http://payload82.cargocollective.com/1/0/24278/3957099/wang concept 3a.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload82.cargocollective.com/1/0/24278/3957099/wang concept 3a_o.jpg" data-mid="20678829" border="0" align="left"/> The Cave The flagship’s cage is filled with a jagged, hanging material-scape. The combination of textures and varying densities compliments the use of multi-materials in Wang’s Fall 2012 RTW collection. On first glance, the pieces form a dense cave, up close the observer finds hints of light, heavy plastic, and fine leather. <img src="http://payload82.cargocollective.com/1/0/24278/3957099/wang concept 2.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload82.cargocollective.com/1/0/24278/3957099/wang concept 2_o.jpg" data-mid="20678842" border="0" align="left"/> The Alexander Wang Cage installation pitch for fall 2012 Fashions Night Out in New York City: The presentation echos the designer's iconic Spring/Summer collection... http://moreisaplus.com/Augmented-Reality http://moreisaplus.com/following/moreisaplus.com/Augmented-Reality Wed, 01 Aug 2012 11:06:11 +0000 more is a plus 3848625 Augmented Reality (AR) campaigns of varying scale and timeline have been executed internationally. Previous clients include: HBO, H&M, Esquire, Nike, Sorel, Tommy Hilfiger, Sony Home Entertainment, Yahoo!, Audi, A&E and more. Involvement as Art Director and Product Manager have allowed me to be hands-on with the concepting campaigns and product development. I have created a number of international brand-experiences across a variety of mobile platforms. Involvement: Art Direction, Product Managment. Branded Virtual Content Available Globally With a truly international reach, campaigns were launched around the globe letting loyal fans participate in virtual scavenger hunts, unlocking exclusive deals via invisible pop-up stores and rewarding users based on interaction. <img src="http://payload77.cargocollective.com/1/0/24278/3848625/S_empire_state2.jpg" width="670" height="446" width_o="960" height_o="640" src_o="http://payload77.cargocollective.com/1/0/24278/3848625/S_empire_state2_o.jpg" data-mid="20060405" border="0" align="left"/> <img src="http://payload77.cargocollective.com/1/0/24278/3848625/debenhams_1.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload77.cargocollective.com/1/0/24278/3848625/debenhams_1_o.jpg" data-mid="20689883" border="0" align="left"/> GPS Hotzones Unlocks Virtual Camera By creating geo-fenced zones, users are guaranteed exclusive access to virtual content. Libraries of Augmented Reality objects are placed anywhere in real-time for users to explore, interact with, and capture. <img src="http://payload77.cargocollective.com/1/0/24278/3848625/hotzone_3.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload77.cargocollective.com/1/0/24278/3848625/hotzone_3_o.jpg" data-mid="20704672" border="0" align="left"/> Capture Virtual Content to Receive Rewards Participants can unlock a series of private rewards based on content and campaign; including private event invites, luxury goods and direct links to exclusive content. <img src="http://payload77.cargocollective.com/1/0/24278/3848625/mrporter.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload77.cargocollective.com/1/0/24278/3848625/mrporter_o.jpg" data-mid="20705187" border="0" align="left"/> Augmented Reality (AR) campaigns of varying scale and timeline have been executed internationally. Previous clients include: HBO, H&M, Esquire, Nike, Sorel, Tommy...