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<channel>
	<title>/ Melinda Gorham-Rodrigues / Art Director + Designer</title>
	<link>http://cargocollective.com</link>
	<description>/ Melinda Gorham-Rodrigues / Art Director + Designer</description>
	<pubDate>Tue, 07 May 2013 13:10:56 +0000</pubDate>
	<generator>http://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>ZAMZEE</title>
				
		<link>http://cargocollective.com/melindagorham/ZAMZEE</link>

		<comments>http://cargocollective.com/melindagorham/following/melindagorham/ZAMZEE</comments>

		<pubDate>Tue, 07 May 2013 13:10:56 +0000</pubDate>

		<dc:creator>/ Melinda Gorham-Rodrigues / Art Director + Designer</dc:creator>
		
		<category><![CDATA[site design, art direction, digital branding]]></category>

		<guid isPermaLink="false">1139438</guid>

		<description>ZAMZEE / Online Experience + Visual Language

Zamzee is an online rewards program for kids ( ages 6-12 ) that’s powered by physical activity. Wearing the Zamzee meter records how active your are each day. Users can connect their Zamzee meter to a computer to view status, currency earned, and levels.



ZAMZEE / Site Experience - Female 

&#60;img src="http://payload.cargocollective.com/1/0/26961/1139438/ZAMZEE_092710_0002____--HOMEPAGE----icon-states.png" width="670" height="771" width_o="948" height_o="1092" src_o="http://payload.cargocollective.com/1/0/26961/1139438/ZAMZEE_092710_0002____--HOMEPAGE----icon-states_o.png" data-mid="5480941"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/26961/1139438/ZAMZEE_092710_0003____--SELECT-REWARDS.png" width="670" height="771" width_o="948" height_o="1092" src_o="http://payload.cargocollective.com/1/0/26961/1139438/ZAMZEE_092710_0003____--SELECT-REWARDS_o.png" data-mid="5480944"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/26961/1139438/ZAMZEE_092710_0004____--SET-GOAL--((-OVERLAY--))-.png" width="670" height="771" width_o="948" height_o="1092" src_o="http://payload.cargocollective.com/1/0/26961/1139438/ZAMZEE_092710_0004____--SET-GOAL--((-OVERLAY--))-_o.png" data-mid="5480948"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/26961/1139438/ZAMZEE_092710_0007____--VIDEO--((--OVERLAY-2-))-.png" width="670" height="771" width_o="948" height_o="1092" src_o="http://payload.cargocollective.com/1/0/26961/1139438/ZAMZEE_092710_0007____--VIDEO--((--OVERLAY-2-))-_o.png" data-mid="5480952"  border="0" align="left"/&#62;{image 10}&#60;img src="http://payload.cargocollective.com/1/0/26961/1139438/ZAMZEE_092710_0010____--SPEND---select---OVERLAY---.png" width="670" height="771" width_o="948" height_o="1092" src_o="http://payload.cargocollective.com/1/0/26961/1139438/ZAMZEE_092710_0010____--SPEND---select---OVERLAY---_o.png" data-mid="18320277"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/26961/1139438/ZAMZEE_092710_0011____--SPEND---charity--((-OVERLAY--))-.png" width="670" height="771" width_o="948" height_o="1092" src_o="http://payload.cargocollective.com/1/0/26961/1139438/ZAMZEE_092710_0011____--SPEND---charity--((-OVERLAY--))-_o.png" data-mid="5480966"  border="0" align="left"/&#62;

ZAMZEE / Site Experience - Male

&#60;img src="http://payload.cargocollective.com/1/0/26961/1139438/ZAMZEE_092710_boy copy.png" width="670" height="771" width_o="948" height_o="1092" src_o="http://payload.cargocollective.com/1/0/26961/1139438/ZAMZEE_092710_boy copy_o.png" data-mid="5480969"  border="0" align="left"/&#62;




ZAMZEE / Interactive Maps &#38; Graphs

The purpose of the maps &#38; graphs is to track a user's progress through each level's world in a fun and engaging way - exposing hidden animations and rewards as they progress.
I worked with artist Elisa Sassi to create the maps, graphs, and icons for the site - turning a somewhat boring display of statistics into an entertaining and immersive experience for kids. The illustrations and animations would vary depending on the user, their current level, and rewards earned.
&#60;img src="http://payload.cargocollective.com/1/0/26961/1139438/logo cloud remade.png" width="670" height="418" width_o="1160" height_o="724" src_o="http://payload.cargocollective.com/1/0/26961/1139438/logo cloud remade_o.png" data-mid="5480973"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/26961/1139438/map journey.png" width="670" height="416" width_o="1114" height_o="693" src_o="http://payload.cargocollective.com/1/0/26961/1139438/map journey_o.png" data-mid="18320151"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/26961/1139438/Screen shot 2011-03-07 at 11.17.06 AM.png" width="627" height="416" width_o="627" height_o="416" src_o="http://payload.cargocollective.com/1/0/26961/1139438/Screen shot 2011-03-07 at 11.17.06 AM_o.png" data-mid="5491636"  border="0" align="left"/&#62;



ZAMZEE / Graphic Elements

An entire visual system needed to be created for this online world. From iconography and color palettes, to animation styles and progress states.
&#60;img src="http://payload.cargocollective.com/1/0/26961/1139438/Screen shot 2011-03-06 at 9.53.49 PM.png" width="634" height="208" width_o="634" height_o="208" src_o="http://payload.cargocollective.com/1/0/26961/1139438/Screen shot 2011-03-06 at 9.53.49 PM_o.png" data-mid="5481334"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/26961/1139438/Screen shot 2011-03-06 at 10.03.49 PM.png" width="530" height="132" width_o="530" height_o="132" src_o="http://payload.cargocollective.com/1/0/26961/1139438/Screen shot 2011-03-06 at 10.03.49 PM_o.png" data-mid="5481471"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/26961/1139438/Screen shot 2011-03-06 at 9.59.30 PM.png" width="483" height="140" width_o="483" height_o="140" src_o="http://payload.cargocollective.com/1/0/26961/1139438/Screen shot 2011-03-06 at 9.59.30 PM_o.png" data-mid="5481408"  border="0" align="left"/&#62;</description>
		
		<excerpt>ZAMZEE / Online Experience + Visual Language  Zamzee is an online rewards program for kids ( ages 6-12 ) that’s powered by physical activity. Wearing the Zamzee...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>PRICELINE</title>
				
		<link>http://cargocollective.com/melindagorham/PRICELINE</link>

		<comments>http://cargocollective.com/melindagorham/following/melindagorham/PRICELINE</comments>

		<pubDate>Tue, 07 May 2013 13:09:51 +0000</pubDate>

		<dc:creator>/ Melinda Gorham-Rodrigues / Art Director + Designer</dc:creator>
		
		<category><![CDATA[site redesign, interactive campaigns]]></category>

		<guid isPermaLink="false">353977</guid>

		<description>PRICELINE / Social Media + Site Redesign


The Negotiator / Social Media Campaign
Interactive Campaigns for Priceline's Negotiator, staring the good ol' legendary Wil Shatner and his crew.
&#60;img src="http://payload.cargocollective.com/1/0/26961/353977/thenegotiator_10th_ANNIVERSARY.jpg" width="670" height="1842" width_o="1000" height_o="2750" src_o="http://payload.cargocollective.com/1/0/26961/353977/thenegotiator_10th_ANNIVERSARY_o.jpg" data-mid="1555908"  border="0" align="left"/&#62;



Priceline / Site Redesign 
Site overhaul was intended to better structure information within the site and to create a digital visual language for the brand.
&#60;img src="http://payload.cargocollective.com/1/0/26961/353977/PRICELINE_01.jpg" width="670" height="801" width_o="760" height_o="909" src_o="http://payload.cargocollective.com/1/0/26961/353977/PRICELINE_01_o.jpg" data-mid="1555907"  border="0" align="left"/&#62;</description>
		
		<excerpt>PRICELINE / Social Media + Site Redesign   The Negotiator / Social Media Campaign Interactive Campaigns for Priceline's Negotiator, staring the good ol' legendary...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/26961/353977/prt_Priceline_NegotiatorJab_800x600.jpg" />

	</item>
		
		
	<item>
		<title>MILLION VOICE PROJECT</title>
				
		<link>http://cargocollective.com/melindagorham/MILLION-VOICE-PROJECT</link>

		<comments>http://cargocollective.com/melindagorham/following/melindagorham/MILLION-VOICE-PROJECT</comments>

		<pubDate>Tue, 07 May 2013 13:08:50 +0000</pubDate>

		<dc:creator>/ Melinda Gorham-Rodrigues / Art Director + Designer</dc:creator>
		
		<category><![CDATA[non-profit, identity, site design]]></category>

		<guid isPermaLink="false">387730</guid>

		<description>MILLION VOICE PROJECT /  Branding + Site Design 

Million Voice Project is a non-profit initiative designed to gather and assess students' perception of their own education. 




Million Voice Project / Visual Language

Since the target audience was fairly broad (students, teachers + administrators), we needed to come across as both casual +  formal, while conveying excitement, accomplishment, fun and confidence in education. Much of the inspirations came from similar modern movements' freshened looks.

Tone:  Positive, friendly, confident, aspirational, knowledgeable, fresh, exciting, human, accessible, progressive, empowering.
&#60;img src="http://payload.cargocollective.com/1/0/26961/387730/Picture 94.png" width="379" height="430" width_o="379" height_o="430" src_o="http://payload.cargocollective.com/1/0/26961/387730/Picture 94_o.png" data-mid="1711911"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/26961/387730/Screen shot 2011-03-20 at 5.14.38 PM.png" width="360" height="267" width_o="360" height_o="267" src_o="http://payload.cargocollective.com/1/0/26961/387730/Screen shot 2011-03-20 at 5.14.38 PM_o.png" data-mid="5768639"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/26961/387730/image.png" width="397" height="44" width_o="397" height_o="44" src_o="http://payload.cargocollective.com/1/0/26961/387730/image_o.png" data-mid="5768600"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/26961/387730/Picture 73.png" width="670" height="248" width_o="964" height_o="358" src_o="http://payload.cargocollective.com/1/0/26961/387730/Picture 73_o.png" data-mid="1711953"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/26961/387730/sample1.png" width="269" height="395" width_o="269" height_o="395" src_o="http://payload.cargocollective.com/1/0/26961/387730/sample1_o.png" data-mid="18320661"  border="0" align="left"/&#62;
Million Voice Project / Site Design 

In order to reach the wide audience who'd be visiting the site, I used color &#38; illustration to speak to the younger audience, and order &#38; clarity to speak to the teachers and adults. 
&#60;img src="http://payload.cargocollective.com/1/0/26961/387730/GOOD1a.jpg" width="670" height="469" width_o="1094" height_o="767" src_o="http://payload.cargocollective.com/1/0/26961/387730/GOOD1a_o.jpg" data-mid="1718833"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/26961/387730/GOOD4.jpg" width="670" height="469" width_o="1094" height_o="767" src_o="http://payload.cargocollective.com/1/0/26961/387730/GOOD4_o.jpg" data-mid="1718825"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/26961/387730/MVP_for_IVA_01.jpg" width="670" height="824" width_o="1098" height_o="1351" src_o="http://payload.cargocollective.com/1/0/26961/387730/MVP_for_IVA_01_o.jpg" data-mid="5768560"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/26961/387730/User_02.jpg" width="670" height="824" width_o="1098" height_o="1351" src_o="http://payload.cargocollective.com/1/0/26961/387730/User_02_o.jpg" data-mid="5768561"  border="0" align="left"/&#62;



Million Voice Project / Infographics

I Worked with artist Elisa Sassi and Vincente Montelongo to create infographics for the site to convey serious statistics in a friendly, light-hearted way.
&#60;img src="http://payload.cargocollective.com/1/0/26961/387730/infographics2.jpg" width="456" height="825" width_o="456" height_o="825" src_o="http://payload.cargocollective.com/1/0/26961/387730/infographics2_o.jpg" data-mid="1718726"  border="0" align="left"/&#62;
</description>
		
		<excerpt>MILLION VOICE PROJECT /  Branding + Site Design   Million Voice Project is a non-profit initiative designed to gather and assess students' perception of their own...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/26961/387730/prt_1339033416.jpg" />

	</item>
		
		
	<item>
		<title>About</title>
				
		<link>http://cargocollective.com/melindagorham/About</link>

		<comments>http://cargocollective.com/melindagorham/following/melindagorham/About</comments>

		<pubDate>Sun, 21 Apr 2013 19:22:03 +0000</pubDate>

		<dc:creator>/ Melinda Gorham-Rodrigues / Art Director + Designer</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">5455413</guid>

		<description>Melinda is based in Los Angeles where she’s a Creative Director, Art Director, Designer, Visual Artist, Filmmaker and Entrepreneur and has worked at agencies like AKQA, KesselsKramer, BBH, 72andSunny, and Deutsch. She’s created integrated experiences for global brands, music, advertising, interactive, and the arts. She’s shown work in London, Sao Paulo, Los Angeles and San Francisco, participated in the San Jose Art Biannual and has been featured in Dazed and Confused, Wallpaper, Cool Hunting, NME, Design Week, and Juxtapoz.</description>
		
		<excerpt>Melinda is based in Los Angeles where she’s a Creative Director, Art Director, Designer, Visual Artist, Filmmaker and Entrepreneur and has worked at agencies like...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload157.cargocollective.com/1/0/26961/5455413/prt_1366589988.jpg" />

	</item>
		
		
	<item>
		<title>MOCAtv - Love/Hate Graffiti </title>
				
		<link>http://cargocollective.com/melindagorham/MOCAtv-Love-Hate-Graffiti</link>

		<comments>http://cargocollective.com/melindagorham/following/melindagorham/MOCAtv-Love-Hate-Graffiti</comments>

		<pubDate>Sun, 21 Apr 2013 18:54:57 +0000</pubDate>

		<dc:creator>/ Melinda Gorham-Rodrigues / Art Director + Designer</dc:creator>
		
		<category><![CDATA[art-centric youtube channel, films, social media]]></category>

		<guid isPermaLink="false">5455327</guid>

		<description>MOCAtv - ART IS FOR YOU
Worked with MOCAtv to help launch the world’s first art-centric Youtube channel. From strategic positioning to web films to social media platforms encouraging users to upload their own art, we’ve helped create a democratic space for MOCA’s artful programming to be viewed and shared by everyone.

LOVE/HATE GRAFFITI
Love/Hate Graffiti turns youtube into a platform for viewers to express their unconditional love or hate for street art.

 MOCAtv - Love/Hate Graffiti from Melinda Gorham on Vimeo.


ART IN THE STREETS - Upload more street art.
Silverlake Conservatory of Music Art



FLEA - Silverlake Conservatory of Music Art
Flea from the Red Hot Chili Peppers tells the story of how he discovered music and the challenge under privileged kids have in learning and having access to the Arts.
 MOCAtv - Flea &#38; Silverlake Conservatory of Music from Melinda Gorham on Vimeo.
The Silverlake Conservatory of Music currently has 700 students, 200 of which are on a full scholarship, learning music for free. Help the school fund a building project, which will allow them to triple the amount of full music scholarships they are able to provide for in-need students.
http://silverlakeconservatory.org/</description>
		
		<excerpt>MOCAtv - ART IS FOR YOU Worked with MOCAtv to help launch the world’s first art-centric Youtube channel. From strategic positioning to web films to social media...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload157.cargocollective.com/1/0/26961/5455327/prt_1366589009.png" />

	</item>
		
		
	<item>
		<title>GOOGLE</title>
				
		<link>http://cargocollective.com/melindagorham/GOOGLE</link>

		<comments>http://cargocollective.com/melindagorham/following/melindagorham/GOOGLE</comments>

		<pubDate>Tue, 29 May 2012 23:21:55 +0000</pubDate>

		<dc:creator>/ Melinda Gorham-Rodrigues / Art Director + Designer</dc:creator>
		
		<category><![CDATA[google, play, experience]]></category>

		<guid isPermaLink="false">3460634</guid>

		<description>GOOGLE PLAY /  User Experience

Google Play is a digital media service that rivals the iTunes and Hulu's of this world. While at BBH LA I was tasked to concept how Google Play could integrate richer discovery and consumption experiences into their existing model. How do we go beyond social integration and ingenious recommendation services? How do we create something useful and ownable that goes beyond what we already have?



 Google Play / Approach

The approach focused on amplifying Google's existing features to address the way we consume culture as human beings, not carrousel spinners. The visual approach highlighted the best content and features without any gimmicks or added layers. Things like social and editorial recommendations (by people, not algorithms), media mixes (bundle everything from books to apps based on unique themes), crowd annotations, real-time music matching, and live social activity. 
&#60;img src="http://payload58.cargocollective.com/1/0/26961/3460634/1A_0000_DEFAULT.png" width="670" height="759" width_o="1587" height_o="1800" src_o="http://payload58.cargocollective.com/1/0/26961/3460634/1A_0000_DEFAULT_o.png" data-mid="17837605"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3460634/1A_0001_EXPANDED MENU.jpg" width="670" height="759" width_o="1587" height_o="1800" src_o="http://payload58.cargocollective.com/1/0/26961/3460634/1A_0001_EXPANDED MENU_o.jpg" data-mid="17837679"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3460634/1A_0002_ROLLOVER.png" width="670" height="759" width_o="1587" height_o="1800" src_o="http://payload58.cargocollective.com/1/0/26961/3460634/1A_0002_ROLLOVER_o.png" data-mid="17837700"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3460634/1B_PLAYER_02_HANGOUTS_video.png" width="670" height="604" width_o="1587" height_o="1431" src_o="http://payload58.cargocollective.com/1/0/26961/3460634/1B_PLAYER_02_HANGOUTS_video_o.png" data-mid="17837714"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3460634/1B_PLAYER_03_HANGOUTS_video.png" width="670" height="604" width_o="1587" height_o="1431" src_o="http://payload58.cargocollective.com/1/0/26961/3460634/1B_PLAYER_03_HANGOUTS_video_o.png" data-mid="17837758"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3460634/B_0002_SOCIAL 2.jpg" width="670" height="609" width_o="1587" height_o="1443" src_o="http://payload58.cargocollective.com/1/0/26961/3460634/B_0002_SOCIAL 2_o.jpg" data-mid="17837838"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3460634/B_PLAYER_01_HANGOUTS_books.png" width="670" height="604" width_o="1587" height_o="1431" src_o="http://payload58.cargocollective.com/1/0/26961/3460634/B_PLAYER_01_HANGOUTS_books_o.png" data-mid="17837869"  border="0" align="left"/&#62;


Google Play / Hangout &#38; Circles Integration

Inspired by friends abroad who watch movies together via Skype, we decided to use these features as a way to share content, discuss - even start book or film clubs or read a bedtime story to your little one while afar.  The content club gave users the ability to share content with people in your circle, send and receive screening invites and peer to peer recommendations.  This idea could go beyond and even be used for study groups or tutorials.  And for music, you could dance your socks off in a virtual dance hall.
&#60;img src="http://payload58.cargocollective.com/1/0/26961/3460634/1B_PLAYER_02_HANGOUTS_video.png" width="670" height="604" width_o="1587" height_o="1431" src_o="http://payload58.cargocollective.com/1/0/26961/3460634/1B_PLAYER_02_HANGOUTS_video_o.png" data-mid="17837714"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3460634/1B_PLAYER_03_HANGOUTS_video.png" width="670" height="604" width_o="1587" height_o="1431" src_o="http://payload58.cargocollective.com/1/0/26961/3460634/1B_PLAYER_03_HANGOUTS_video_o.png" data-mid="17837758"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3460634/B_0002_SOCIAL 2.jpg" width="670" height="609" width_o="1587" height_o="1443" src_o="http://payload58.cargocollective.com/1/0/26961/3460634/B_0002_SOCIAL 2_o.jpg" data-mid="17837838"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3460634/B_PLAYER_01_HANGOUTS_books.png" width="670" height="604" width_o="1587" height_o="1431" src_o="http://payload58.cargocollective.com/1/0/26961/3460634/B_PLAYER_01_HANGOUTS_books_o.png" data-mid="17837869"  border="0" align="left"/&#62;

</description>
		
		<excerpt>GOOGLE PLAY /  User Experience  Google Play is a digital media service that rivals the iTunes and Hulu's of this world. While at BBH LA I was tasked to concept how...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload58.cargocollective.com/1/0/26961/3460634/prt_1337797333.png" />

	</item>
		
		
	<item>
		<title>FIAT</title>
				
		<link>http://cargocollective.com/melindagorham/FIAT</link>

		<comments>http://cargocollective.com/melindagorham/following/melindagorham/FIAT</comments>

		<pubDate>Tue, 29 May 2012 20:28:16 +0000</pubDate>

		<dc:creator>/ Melinda Gorham-Rodrigues / Art Director + Designer</dc:creator>
		
		<category><![CDATA[fiat, site design, interaction]]></category>

		<guid isPermaLink="false">3473225</guid>

		<description>FIAT /  Site Redesign

While freelancing at 72andSunny I helped win Fiat's US Digital AOR. The site's redesign focused on two principles: connect the US market to Fiat's strong design heritage and seamlessly enable users to configure a new Fiat.

To get there we made the content dynamic, conversational and playful, closely aligned with the brand's tone. Once the users were engaged we would invite them to configure their own Fiat, set up a test drive, or speak to a sales rep all without leaving the site experience. 

We wanted it to feel effortless, passionate and intelligently designed just like the Italian automaker.  

&#60;img src="http://payload58.cargocollective.com/1/0/26961/3473225/_0001____ LEARN 2.jpg" width="670" height="958" width_o="1280" height_o="1832" src_o="http://payload58.cargocollective.com/1/0/26961/3473225/_0001____ LEARN 2_o.jpg" data-mid="17989208"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3473225/_0000____ LEARN.jpg" width="670" height="958" width_o="1280" height_o="1832" src_o="http://payload58.cargocollective.com/1/0/26961/3473225/_0000____ LEARN_o.jpg" data-mid="17989215"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3473225/_0002____  BUILD_3.jpg" width="670" height="700" width_o="1280" height_o="1339" src_o="http://payload58.cargocollective.com/1/0/26961/3473225/_0002____  BUILD_3_o.jpg" data-mid="17991484"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3473225/_0003____  BUILD copy 2.jpg" width="670" height="700" width_o="1280" height_o="1339" src_o="http://payload58.cargocollective.com/1/0/26961/3473225/_0003____  BUILD copy 2_o.jpg" data-mid="17991490"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3473225/_0000____ header --- price at base copy.jpg" width="670" height="634" width_o="1280" height_o="1213" src_o="http://payload58.cargocollective.com/1/0/26961/3473225/_0000____ header --- price at base copy_o.jpg" data-mid="17989231"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3473225/_0002______ SUMMARY.jpg" width="670" height="634" width_o="1280" height_o="1213" src_o="http://payload58.cargocollective.com/1/0/26961/3473225/_0002______ SUMMARY_o.jpg" data-mid="17989237"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3473225/_0001____ SAVE overlay.jpg" width="670" height="634" width_o="1280" height_o="1213" src_o="http://payload58.cargocollective.com/1/0/26961/3473225/_0001____ SAVE overlay_o.jpg" data-mid="17989234"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3473225/_0004_1.jpg" width="670" height="634" width_o="1280" height_o="1213" src_o="http://payload58.cargocollective.com/1/0/26961/3473225/_0004_1_o.jpg" data-mid="17989253"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3473225/_0006_3.jpg" width="670" height="634" width_o="1280" height_o="1213" src_o="http://payload58.cargocollective.com/1/0/26961/3473225/_0006_3_o.jpg" data-mid="17989267"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3473225/_0009_6.jpg" width="670" height="634" width_o="1280" height_o="1213" src_o="http://payload58.cargocollective.com/1/0/26961/3473225/_0009_6_o.jpg" data-mid="17989291"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3473225/_0011_8b.jpg" width="670" height="634" width_o="1280" height_o="1213" src_o="http://payload58.cargocollective.com/1/0/26961/3473225/_0011_8b_o.jpg" data-mid="17989618"  border="0" align="left"/&#62;

</description>
		
		<excerpt>FIAT /  Site Redesign  While freelancing at 72andSunny I helped win Fiat's US Digital AOR. The site's redesign focused on two principles: connect the US market to...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload58.cargocollective.com/1/0/26961/3473225/prt_1338243920.jpg" />

	</item>
		
		
	<item>
		<title>THE DEATH SET</title>
				
		<link>http://cargocollective.com/melindagorham/THE-DEATH-SET</link>

		<comments>http://cargocollective.com/melindagorham/following/melindagorham/THE-DEATH-SET</comments>

		<pubDate>Tue, 29 May 2012 19:36:33 +0000</pubDate>

		<dc:creator>/ Melinda Gorham-Rodrigues / Art Director + Designer</dc:creator>
		
		<category><![CDATA[the death set, scion, music video]]></category>

		<guid isPermaLink="false">3461159</guid>

		<description>THE DEATH SET /  Music Video

Scion sponsored this music video for The Death Set about a man who eats his way to find his one true love. Written/Directed by myself and AUTISTA partner in crime, David Charles.



THE DEATH SET / It's Another Day
Written &#38; Directed by: AUTISTA Collective (David Charles &#38; Melinda Gorham)
Production Designer: Melinda Gorham (art direction, set design, wardrobe, graphics)
DP &#38; Editor: Noel Maitland, Photographer: Melissa Castro
Producer: Ryan Kohler, Exec.Producer: Craig Bernard


The Death Set - It's Another Day / Shoot Photos
&#60;img src="http://payload58.cargocollective.com/1/0/26961/3461159/Screen Shot 2012-05-23 at 12.09.15 PM.png" width="670" height="445" width_o="1935" height_o="1288" src_o="http://payload58.cargocollective.com/1/0/26961/3461159/Screen Shot 2012-05-23 at 12.09.15 PM_o.png" data-mid="17841095"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3461159/_MG_9939.jpg" width="650" height="433" width_o="650" height_o="433" src_o="http://payload58.cargocollective.com/1/0/26961/3461159/_MG_9939_o.jpg" data-mid="17840082"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3461159/_MG_9837.jpg" width="650" height="433" width_o="650" height_o="433" src_o="http://payload58.cargocollective.com/1/0/26961/3461159/_MG_9837_o.jpg" data-mid="17840091"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3461159/_MG_9415.jpg" width="650" height="433" width_o="650" height_o="433" src_o="http://payload58.cargocollective.com/1/0/26961/3461159/_MG_9415_o.jpg" data-mid="17840135"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3461159/_MG_9423.jpg" width="650" height="433" width_o="650" height_o="433" src_o="http://payload58.cargocollective.com/1/0/26961/3461159/_MG_9423_o.jpg" data-mid="17840140"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3461159/Screen Shot 2012-05-23 at 12.07.56 PM.png" width="670" height="446" width_o="1937" height_o="1290" src_o="http://payload58.cargocollective.com/1/0/26961/3461159/Screen Shot 2012-05-23 at 12.07.56 PM_o.png" data-mid="17840372"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3461159/_MG_9004.jpg" width="650" height="433" width_o="650" height_o="433" src_o="http://payload58.cargocollective.com/1/0/26961/3461159/_MG_9004_o.jpg" data-mid="17840124"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3461159/Screen Shot 2012-05-23 at 12.08.20 PM.png" width="670" height="445" width_o="1934" height_o="1287" src_o="http://payload58.cargocollective.com/1/0/26961/3461159/Screen Shot 2012-05-23 at 12.08.20 PM_o.png" data-mid="17840743"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3461159/Screen Shot 2012-05-23 at 12.08.30 PM.png" width="670" height="445" width_o="1940" height_o="1291" src_o="http://payload58.cargocollective.com/1/0/26961/3461159/Screen Shot 2012-05-23 at 12.08.30 PM_o.png" data-mid="17840804"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3461159/Screen Shot 2012-05-23 at 12.08.42 PM.png" width="670" height="444" width_o="1940" height_o="1288" src_o="http://payload58.cargocollective.com/1/0/26961/3461159/Screen Shot 2012-05-23 at 12.08.42 PM_o.png" data-mid="17840865"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3461159/Screen Shot 2012-05-23 at 12.08.51 PM.png" width="670" height="444" width_o="1941" height_o="1288" src_o="http://payload58.cargocollective.com/1/0/26961/3461159/Screen Shot 2012-05-23 at 12.08.51 PM_o.png" data-mid="17841068"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3461159/_MG_9573.jpg" width="650" height="433" width_o="650" height_o="433" src_o="http://payload58.cargocollective.com/1/0/26961/3461159/_MG_9573_o.jpg" data-mid="17840104"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3461159/_MG_9700a.jpg" width="650" height="433" width_o="650" height_o="433" src_o="http://payload58.cargocollective.com/1/0/26961/3461159/_MG_9700a_o.jpg" data-mid="17839924"  border="0" align="left"/&#62;

The Death Set - It's Another Day / Press
&#60;img src="http://payload58.cargocollective.com/1/0/26961/3461159/Screen shot 2011-08-08 at 12.34.48 PM.png" width="670" height="356" width_o="1406" height_o="749" src_o="http://payload58.cargocollective.com/1/0/26961/3461159/Screen shot 2011-08-08 at 12.34.48 PM_o.png" data-mid="17841292"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3461159/Screen shot 2011-07-18 at 1.16.05 PM.png" width="670" height="686" width_o="1184" height_o="1214" src_o="http://payload58.cargocollective.com/1/0/26961/3461159/Screen shot 2011-07-18 at 1.16.05 PM_o.png" data-mid="17841210"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3461159/Screen-shot-2011-07-22-at-5.22.png" width="670" height="1139" width_o="790" height_o="1344" src_o="http://payload58.cargocollective.com/1/0/26961/3461159/Screen-shot-2011-07-22-at-5.22_o.png" data-mid="17842191"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3461159/Screen shot 2011-07-18 at 1.16.46 PM.png" width="670" height="721" width_o="1134" height_o="1221" src_o="http://payload58.cargocollective.com/1/0/26961/3461159/Screen shot 2011-07-18 at 1.16.46 PM_o.png" data-mid="17841229"  border="0" align="left"/&#62;

</description>
		
		<excerpt>THE DEATH SET /  Music Video  Scion sponsored this music video for The Death Set about a man who eats his way to find his one true love. Written/Directed by myself...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload58.cargocollective.com/1/0/26961/3461159/prt_1338336583.png" />

	</item>
		
		
	<item>
		<title>SKREAM</title>
				
		<link>http://cargocollective.com/melindagorham/SKREAM</link>

		<comments>http://cargocollective.com/melindagorham/following/melindagorham/SKREAM</comments>

		<pubDate>Tue, 29 May 2012 19:34:43 +0000</pubDate>

		<dc:creator>/ Melinda Gorham-Rodrigues / Art Director + Designer</dc:creator>
		
		<category><![CDATA[skream, scion, music video]]></category>

		<guid isPermaLink="false">3462185</guid>

		<description>SKREAM /  Music Video

Scion sponsored this music video for UK's most popular dubstep DJ, SKREAM. The track Nefariousa sets the mood for a child-star clown who goes on a soul-searching journey filled with chaos. Written/Directed by myself and AUTISTA partner in crime, David Charles.  



SKREAM / Nefariousa
Written &#38; Directed by AUTISTA (David Charles &#38; Melinda Gorham)
Production Designer: Melinda Gorham (art direction, sets, wardrobe, graphics)
DP: Todd Kellstein, Editor: Mandy Brown, Photographer: Melissa Castro
Producer: Mike Gamms, EP: Craig Bernard

SKREAM / Shoot Photos
&#60;img src="http://payload58.cargocollective.com/1/0/26961/3462185/Screen Shot 2012-05-23 at 2.25.46 PM.png" width="670" height="446" width_o="1942" height_o="1295" src_o="http://payload58.cargocollective.com/1/0/26961/3462185/Screen Shot 2012-05-23 at 2.25.46 PM_o.png" data-mid="17845960"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3462185/Screen Shot 2012-05-23 at 2.23.06 PM.png" width="670" height="444" width_o="1941" height_o="1288" src_o="http://payload58.cargocollective.com/1/0/26961/3462185/Screen Shot 2012-05-23 at 2.23.06 PM_o.png" data-mid="17845735"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3462185/Screen Shot 2012-05-23 at 2.52.36 PM.png" width="670" height="446" width_o="1946" height_o="1296" src_o="http://payload58.cargocollective.com/1/0/26961/3462185/Screen Shot 2012-05-23 at 2.52.36 PM_o.png" data-mid="17846775"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3462185/Screen Shot 2012-05-23 at 2.25.25 PM.png" width="670" height="445" width_o="1943" height_o="1291" src_o="http://payload58.cargocollective.com/1/0/26961/3462185/Screen Shot 2012-05-23 at 2.25.25 PM_o.png" data-mid="17845854"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3462185/IMG_1844.jpg" width="670" height="446" width_o="900" height_o="600" src_o="http://payload58.cargocollective.com/1/0/26961/3462185/IMG_1844_o.jpg" data-mid="17845180"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3462185/Screen Shot 2012-05-23 at 2.23.35 PM.png" width="670" height="445" width_o="1941" height_o="1292" src_o="http://payload58.cargocollective.com/1/0/26961/3462185/Screen Shot 2012-05-23 at 2.23.35 PM_o.png" data-mid="17845786"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3462185/Screen Shot 2012-05-23 at 2.23.47 PM.png" width="670" height="445" width_o="1940" height_o="1291" src_o="http://payload58.cargocollective.com/1/0/26961/3462185/Screen Shot 2012-05-23 at 2.23.47 PM_o.png" data-mid="17845831"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3462185/Screen Shot 2012-05-23 at 2.47.40 PM.png" width="670" height="447" width_o="1942" height_o="1296" src_o="http://payload58.cargocollective.com/1/0/26961/3462185/Screen Shot 2012-05-23 at 2.47.40 PM_o.png" data-mid="17846507"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/26961/3462185/Screen Shot 2012-05-23 at 2.26.46 PM.png" width="670" height="446" width_o="1944" height_o="1295" src_o="http://payload58.cargocollective.com/1/0/26961/3462185/Screen Shot 2012-05-23 at 2.26.46 PM_o.png" data-mid="17845918"  border="0" align="left"/&#62;



</description>
		
		<excerpt>SKREAM /  Music Video  Scion sponsored this music video for UK's most popular dubstep DJ, SKREAM. The track Nefariousa sets the mood for a child-star clown who goes...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload58.cargocollective.com/1/0/26961/3462185/prt_1338337953.jpg" />

	</item>
		
		
	<item>
		<title>REI</title>
				
		<link>http://cargocollective.com/melindagorham/REI</link>

		<comments>http://cargocollective.com/melindagorham/following/melindagorham/REI</comments>

		<pubDate>Mon, 30 Apr 2012 13:11:23 +0000</pubDate>

		<dc:creator>/ Melinda Gorham-Rodrigues / Art Director + Designer</dc:creator>
		
		<category><![CDATA[REI, digital campaign, social]]></category>

		<guid isPermaLink="false">345328</guid>

		<description>REI /  Interactive Product Experience

This digital experience aimed to get people interacting with the product where they should be: back in the dirt again. 

The interactive map encouraged users to find a nearby adventure. Filters enabled real-time results based on date, difficulty, activity type, ratings and so on. User could build a trip, get supply lists, invite friends, and evenn create a photo album after their adventure.


LOCAL DIRT / Site Experience
&#60;img src="http://payload.cargocollective.com/1/0/26961/345328/REI_c3_1.jpg" width="670" height="497" width_o="1280" height_o="950" src_o="http://payload.cargocollective.com/1/0/26961/345328/REI_c3_1_o.jpg" data-mid="1556105"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/26961/345328/REI_d3_2.jpg" width="670" height="497" width_o="1280" height_o="950" src_o="http://payload.cargocollective.com/1/0/26961/345328/REI_d3_2_o.jpg" data-mid="1556113"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/26961/345328/REI_e3.jpg" width="670" height="497" width_o="1280" height_o="950" src_o="http://payload.cargocollective.com/1/0/26961/345328/REI_e3_o.jpg" data-mid="1556075"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/26961/345328/REI_facebook.jpg" width="670" height="564" width_o="950" height_o="800" src_o="http://payload.cargocollective.com/1/0/26961/345328/REI_facebook_o.jpg" data-mid="1514799"  border="0" align="left"/&#62;



</description>
		
		<excerpt>REI /  Interactive Product Experience  This digital experience aimed to get people interacting with the product where they should be: back in the dirt again.   The...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/26961/345328/prt_1299554901.png" />

	</item>
		
	</channel>
</rss>