http://cargocollective.com Melanie Simonich :copywriter: Fri, 11 May 2012 13:32:56 +0000 http://cargocollective.com en http://cargocollective.com/melaniesimonich/SF-SPCA http://cargocollective.com/melaniesimonich/following/melaniesimonich/SF-SPCA Fri, 11 May 2012 13:32:56 +0000 Melanie Simonich :copywriter: 3387244 SF SPCA: End Puppy Mills The SF SPCA approached our agency with a dilemma: Bay area residents were buying dogs from puppy mills with horrible conditions online without even knowing it. So, we set out to expose the deceptive nature of puppy mills and encourage San Franciscans to adopt dogs locally. Case Study Visit bluespringvalleydogs.com CD: Bryan Houlette AD: Ian Karczewski SF SPCA: End Puppy Mills The SF SPCA approached our agency with a dilemma: Bay area residents were buying dogs from puppy mills with horrible conditions online... http://cargocollective.com/melaniesimonich/AT-T-and-Beatbox http://cargocollective.com/melaniesimonich/following/melaniesimonich/AT-T-and-Beatbox Wed, 28 Mar 2012 20:06:31 +0000 Melanie Simonich :copywriter: 3099955 AT&T's Vivid HTC and Beatbox AT&T wanted American Idol fans to know streaming music from their HTC Vivid to Beatbox is as good as hearing the real thing. We created synched online banners to showcase the product's quality. For best quality, please view at HD resolution. AT&T's Vivid HTC and Beatbox AT&T wanted American Idol fans to know streaming music from their HTC Vivid to Beatbox is as good as hearing the real thing. We... http://cargocollective.com/melaniesimonich/I-Like-Making-Random-Stuff http://cargocollective.com/melaniesimonich/following/melaniesimonich/I-Like-Making-Random-Stuff Fri, 10 Feb 2012 19:35:05 +0000 Melanie Simonich :copywriter: 2763686 Hug A Writer Sometimes I leave notes for my good friend who also happens to be an art director. Occasionally, they're passive aggressive statements so he doesn't forget how important I am. <img src="http://payload23.cargocollective.com/1/1/41920/2763686/HUGCW_1.jpg" width="670" height="670" width_o="724" height_o="724" src_o="http://payload23.cargocollective.com/1/1/41920/2763686/HUGCW_1_o.jpg" data-mid="14021307" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/1/41920/2763686/HUGCW_2.jpg" width="670" height="670" width_o="724" height_o="724" src_o="http://payload23.cargocollective.com/1/1/41920/2763686/HUGCW_2_o.jpg" data-mid="14021315" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/1/41920/2763686/HUG_3.jpg" width="670" height="670" width_o="724" height_o="724" src_o="http://payload23.cargocollective.com/1/1/41920/2763686/HUG_3_o.jpg" data-mid="14021318" border="0" align="left"/> Hug A Writer Sometimes I leave notes for my good friend who also happens to be an art director. Occasionally, they're passive aggressive statements so he doesn't... http://cargocollective.com/melaniesimonich/Barefoot-Wine-One-Beach-Film-Poster http://cargocollective.com/melaniesimonich/following/melaniesimonich/Barefoot-Wine-One-Beach-Film-Poster Fri, 10 Feb 2012 17:01:26 +0000 Melanie Simonich :copywriter: 2785941 Barefoot Wine: One Beach Poster Mosaic Every movie needs a poster and, since our film One Beach featured individuals using beach trash in creative ways (using it to make art, jewelry and fashion) we made our 10x14 ft movie poster out of more than 18,000 pieces of trash. The trash was collected from beaches in Southern California and the poster was installed over four days and remained up a month before the premiere. <img src="http://payload24.cargocollective.com/1/1/41920/2785941/mosaic4.jpg" width="560" height="730" width_o="560" height_o="730" src_o="http://payload24.cargocollective.com/1/1/41920/2785941/mosaic4_o.jpg" data-mid="14140734" border="0" align="left"/><img src="http://payload24.cargocollective.com/1/1/41920/2785941/mosaic1.jpg" width="560" height="730" width_o="560" height_o="730" src_o="http://payload24.cargocollective.com/1/1/41920/2785941/mosaic1_o.jpg" data-mid="14140736" border="0" align="left"/><img src="http://payload24.cargocollective.com/1/1/41920/2785941/mosaic2.jpg" width="560" height="730" width_o="560" height_o="730" src_o="http://payload24.cargocollective.com/1/1/41920/2785941/mosaic2_o.jpg" data-mid="14140753" border="0" align="left"/><img src="http://payload24.cargocollective.com/1/1/41920/2785941/mosaic3.jpg" width="560" height="730" width_o="560" height_o="730" src_o="http://payload24.cargocollective.com/1/1/41920/2785941/mosaic3_o.jpg" data-mid="14140760" border="0" align="left"/> AD: Erin Butner CD: Sean O'Brien Barefoot Wine: One Beach Poster Mosaic Every movie needs a poster and, since our film One Beach featured individuals using beach trash in creative ways (using it... http://cargocollective.com/melaniesimonich/Uncle-Ben-s-Beginners http://cargocollective.com/melaniesimonich/following/melaniesimonich/Uncle-Ben-s-Beginners Mon, 06 Feb 2012 21:28:46 +0000 Melanie Simonich :copywriter: 2683919 Uncle Ben's Beginners Uncle Ben's tasked us to inspire parents to cook with their children. We created the Ben's Beginners platform and kicked off our mission through a children's cooking contest. The contest launched on Facebook in February 2012 and inspired over 700 3-minute video entries from around the country. <img src="http://payload19.cargocollective.com/1/1/41920/2683919/BB_screenshot.gif" width="670" height="527" width_o="1650" height_o="1299" src_o="http://payload19.cargocollective.com/1/1/41920/2683919/BB_screenshot_o.gif" data-mid="13601010" border="0" align="left"/> 300x250 Banners to inspire entries. Rachael Ray even got on board. AD: Ian Karczewski UX/Design: Jon Obayashi Uncle Ben's Beginners Uncle Ben's tasked us to inspire parents to cook with their children. We created the Ben's Beginners platform and kicked off our mission... http://cargocollective.com/melaniesimonich/Barefoot-Wine-Marriage-Equality http://cargocollective.com/melaniesimonich/following/melaniesimonich/Barefoot-Wine-Marriage-Equality Wed, 06 Jul 2011 17:18:46 +0000 Melanie Simonich :copywriter: 1692817 Barefoot Wine: Marriage Equality It may only be a single ad. And it may only be a small space one. But I'm really proud to have worked on this. When New York finally passed same sex marriage, we thought it would be a great idea for Barefoot Wine, a long time supporter of the LGBTQ community, to publicly celebrate the decision. When advertising becomes a part of something bigger, it's a great feeling and this ad sparked a debate amongst the brand's Facebook fans. One Barefoot was brave enough to allow to play out in the social space. In the end, it yielded more fans and more positive reaction than negative. <img src="http://payload.cargocollective.com/1/1/41920/1692817/BFW_NYLGBTQ.png" width="493" height="1222" width_o="493" height_o="1222" src_o="http://payload.cargocollective.com/1/1/41920/1692817/BFW_NYLGBTQ_o.png" data-mid="8314638" border="0" align="left"/> AD: Tor Weeks Barefoot Wine: Marriage Equality It may only be a single ad. And it may only be a small space one. But I'm really proud to have worked on this. When New York... http://cargocollective.com/melaniesimonich/got2b http://cargocollective.com/melaniesimonich/following/melaniesimonich/got2b Sun, 26 Jun 2011 10:14:45 +0000 Melanie Simonich :copywriter: 1646091 got2b: Rockin' It Dry Shampoo got2b was launching a new product: rockin' it dry shampoo. With rockin' dry shampoo you can shower anywhere. We decided to prove this by building the world's tallest shower in the most unlikely place-- the Sasquatch Music Festival in the middle of a Gorge in George, Washington. We set a lot of records and helped clean up a lot of dirty hipsters. AD: Ian Karczewski CD: Bryan Houlette got2b: Rockin' It Dry Shampoo got2b was launching a new product: rockin' it dry shampoo. With rockin' dry shampoo you can shower anywhere. We decided to prove this... http://cargocollective.com/melaniesimonich/Barefoot-Wine-One-Beach-Film http://cargocollective.com/melaniesimonich/following/melaniesimonich/Barefoot-Wine-One-Beach-Film Sun, 26 Jun 2011 10:14:45 +0000 Melanie Simonich :copywriter: 1644925 Barefoot Wine: One Beach Film Barefoot Wine challenged us to shift the conversation around their brand on social media, expand that conversation globally and grow the brand’s social community. So we excavated one of the brand's passions-- they've been helping Surfrider Foundation keep beaches barefoot friendly for over 15 years -- ,scoured the globe for interesting people creatively making a difference along the coasts and made a 24 minute film. One Beach premiered live on Facebook September 20th, 2011. Five 'Deep Dive' films featuring the cast of One Beach were released in the following weeks. Adventure Film Festival in Boulder, Colorado asked us to screen One Beach and it aired on the Sundance Channel four times in 2011. More importantly, the film inspired people to do their part in keeping beaches clean and sparked an ongoing conversation around the issue. Trailer One Beach One Beach premiered on Facebook September 20th, 2011 with a live streamed introduction by our director, Jason Baffa, and a post-film Q&A panel with the cast. The film is available on youtube. Deep Dives Five subsequent films featuring more detailed portraits of each cast member were released online in the weeks following the premiere. The short films inspired an ongoing conversation long after the film's initial debut. Deep Dive: The Langs Deep Dive: Kevin Cunningham Deep Dive: Barbara de Vries Deep Dive: Tim Silverwood Deep Dive: Jim Moriarty AD: Erin Butner CD: Sean O'Brien Barefoot Wine: One Beach Film Barefoot Wine challenged us to shift the conversation around their brand on social media, expand that conversation globally and grow... http://cargocollective.com/melaniesimonich/Comcast-Sportsnet-Central http://cargocollective.com/melaniesimonich/following/melaniesimonich/Comcast-Sportsnet-Central Sun, 29 Aug 2010 13:48:09 +0000 Melanie Simonich :copywriter: 599103 Comcast Sports Network: Bay Area TV :15 TV spots for Comcast Sports Network. AD: Alper Kologlu Director: Michael Duffy CD: Jon Soto Comcast Sports Network: Bay Area TV :15 TV spots for Comcast Sports Network. AD: Alper Kologlu Director: Michael Duffy CD: Jon Soto http://cargocollective.com/melaniesimonich/Penta-Water http://cargocollective.com/melaniesimonich/following/melaniesimonich/Penta-Water Sun, 29 Aug 2010 13:27:48 +0000 Melanie Simonich :copywriter: 599072 Penta Water: Print Natural isn't always better, even when it comes to water. Penta water is filtered five times so everything you may not think about is removed--even some of that natural beauty. <img src="http://payload.cargocollective.com/1/1/41920/599072/penta_2.jpg" width="611" height="792" width_o="611" height_o="792" src_o="http://payload.cargocollective.com/1/1/41920/599072/penta_2_o.jpg" data-mid="2765177" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41920/599072/penta1.jpg" width="610" height="792" width_o="610" height_o="792" src_o="http://payload.cargocollective.com/1/1/41920/599072/penta1_o.jpg" data-mid="2765178" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41920/599072/penta3.jpg" width="611" height="792" width_o="611" height_o="792" src_o="http://payload.cargocollective.com/1/1/41920/599072/penta3_o.jpg" data-mid="2765179" border="0" align="left"/> AD: Claire Chapman Penta Water: Print Natural isn't always better, even when it comes to water. Penta water is filtered five times so everything you may not think about is...