http://cargocollective.com Max Allen Graphics Thu, 15 Dec 2011 08:40:23 +0000 http://cargocollective.com en http://cargocollective.com/maxallen/Spotify-Summer-of-Indie http://cargocollective.com/maxallen/following/maxallen/Spotify-Summer-of-Indie Thu, 15 Dec 2011 08:40:23 +0000 Max Allen Graphics 2463749 The brief for this project involved making a webpage for the cloud-based music service, Spotify, which would allow each user to select a theme based on their favourite music genre; I made the decision to focus on Indie bands such as Spector and the Vaccines, and rolled this out using photography from my own summer, working on the assumption that Indie music is heavily based around the festival scene. These photos were edited to give them a polaroid-effect, with various hand-drawn notes and illustrations added at the bottom, while a piece of notepaper was created in Photoshop and 'pinned' to a corkboard placed in the background. Duration: 2 days Aims: web design, Photoshop experimentation <img src="http://payload8.cargocollective.com/1/5/173816/2463749/Spotify mockup.png" width="670" height="561" width_o="800" height_o="671" src_o="http://payload8.cargocollective.com/1/5/173816/2463749/Spotify mockup_o.png" data-mid="12418863" border="0" align="left"/> <img src="http://payload8.cargocollective.com/1/5/173816/2463749/Spotify.png" width="670" height="618" width_o="800" height_o="738" src_o="http://payload8.cargocollective.com/1/5/173816/2463749/Spotify_o.png" data-mid="12418866" border="0" align="left"/> The brief for this project involved making a webpage for the cloud-based music service, Spotify, which would allow each user to select a theme based on their... http://cargocollective.com/maxallen/Monster-Children http://cargocollective.com/maxallen/following/maxallen/Monster-Children Thu, 15 Dec 2011 08:11:29 +0000 Max Allen Graphics 2463597 An exercise in designing emails for electronic direct marketing - in this case for Monster Children, an Australian sport & lifestyle magazine. Duration: 1 day Aims: designing effective, concise email layouts <img src="http://payload8.cargocollective.com/1/5/173816/2463597/Monster Children.png" width="670" height="671" width_o="776" height_o="778" src_o="http://payload8.cargocollective.com/1/5/173816/2463597/Monster Children_o.png" data-mid="12417227" border="0" align="left"/> <img src="http://payload8.cargocollective.com/1/5/173816/2463597/Monster Children mockup.png" width="670" height="546" width_o="800" height_o="652" src_o="http://payload8.cargocollective.com/1/5/173816/2463597/Monster Children mockup_o.png" data-mid="12417138" border="0" align="left"/> An exercise in designing emails for electronic direct marketing - in this case for Monster Children, an Australian sport & lifestyle magazine. Duration: 1 day... http://cargocollective.com/maxallen/Coca-Cola-Advert http://cargocollective.com/maxallen/following/maxallen/Coca-Cola-Advert Wed, 14 Dec 2011 09:15:56 +0000 Max Allen Graphics 2458247 A poster for Coca-Cola, based on the word 'Play'. The lego was bought and scanned in, and a faint drop-shadow was added to make it look more photo-realistic. The coke bottle was drawn out with the Pen in Illustrator. Duration: 1 day Aims: experimenting outside of the computer <img src="http://payload7.cargocollective.com/1/5/173816/2458247/Coke advert.png" width="670" height="939" width_o="800" height_o="1122" src_o="http://payload7.cargocollective.com/1/5/173816/2458247/Coke advert_o.png" data-mid="12389157" border="0" align="left"/> A poster for Coca-Cola, based on the word 'Play'. The lego was bought and scanned in, and a faint drop-shadow was added to make it look more photo-realistic. The... http://cargocollective.com/maxallen/Herman-Miller-Annual-Report-2012 http://cargocollective.com/maxallen/following/maxallen/Herman-Miller-Annual-Report-2012 Wed, 14 Dec 2011 09:03:05 +0000 Max Allen Graphics 2458173 2 spreads for Herman Miller's 2012 Annual Report; everything on this page was created from scratch, with the exception of the 2 supplied photos, although both have been tweaked in Photoshop. Duration: 2 days Aims: typesetting, working with an established brandmark, bringing a text-heavy document to life, graph layouts. <img src="http://payload7.cargocollective.com/1/5/173816/2458173/Annual report 2.png" width="670" height="474" width_o="800" height_o="566" src_o="http://payload7.cargocollective.com/1/5/173816/2458173/Annual report 2_o.png" data-mid="12388812" border="0" align="left"/> <img src="http://payload7.cargocollective.com/1/5/173816/2458173/Annual report 1.png" width="670" height="474" width_o="800" height_o="566" src_o="http://payload7.cargocollective.com/1/5/173816/2458173/Annual report 1_o.png" data-mid="12388809" border="0" align="left"/> 2 spreads for Herman Miller's 2012 Annual Report; everything on this page was created from scratch, with the exception of the 2 supplied photos, although both have... http://cargocollective.com/maxallen/789 http://cargocollective.com/maxallen/following/maxallen/789 Wed, 14 Dec 2011 07:45:23 +0000 Max Allen Graphics 2457219 789 was a project for a new fashion symposium, run by Women's Wear Daily. The event will be based in a number of different countries, and is intended to run annually for the foreseeable future, so it was important to future-proof the brandmark while also making it progressive, with the ability to expand in the future. Following this, the name '789' was chosen to fulfill the requirements of the client - a numerically-based mark that will translate into many different languages as the need arises. By using a single accent colour, the option to expand the brand in following years is readily accessible. Duration: 2 days Aim: Brandmark, poster, website <img src="http://payload7.cargocollective.com/1/5/173816/2457219/Mockup1.png" width="670" height="1123" width_o="800" height_o="1342" src_o="http://payload7.cargocollective.com/1/5/173816/2457219/Mockup1_o.png" data-mid="12385566" border="0" align="left"/> <img src="http://payload7.cargocollective.com/1/5/173816/2457219/Poster.jpg" width="670" height="942" width_o="800" height_o="1125" src_o="http://payload7.cargocollective.com/1/5/173816/2457219/Poster_o.jpg" data-mid="12386811" border="0" align="left"/> <img src="http://payload7.cargocollective.com/1/5/173816/2457219/Website intro.jpg" width="670" height="623" width_o="800" height_o="744" src_o="http://payload7.cargocollective.com/1/5/173816/2457219/Website intro_o.jpg" data-mid="12386892" border="0" align="left"/> <img src="http://payload7.cargocollective.com/1/5/173816/2457219/Website presenters.jpg" width="670" height="623" width_o="800" height_o="744" src_o="http://payload7.cargocollective.com/1/5/173816/2457219/Website presenters_o.jpg" data-mid="12386894" border="0" align="left"/> 789 was a project for a new fashion symposium, run by Women's Wear Daily. The event will be based in a number of different countries, and is intended to run... http://cargocollective.com/maxallen/Seasons-Tea-Company http://cargocollective.com/maxallen/following/maxallen/Seasons-Tea-Company Fri, 25 Nov 2011 07:55:50 +0000 Max Allen Graphics 2362198 Seasons is a tea brand aimed at the executive market; 3 flavours are shown - Apple & Mint, Lemon & Camomile and Mixed Berry. The packaging for this particular tea has the fruit graphic and the company logo debossed into the textured card. Duration: 2 days Aim: Brandmark, packaging nets, mockups <img src="http://payload3.cargocollective.com/1/5/173816/2362198/3 flavours.jpg" width="670" height="335" width_o="800" height_o="401" src_o="http://payload3.cargocollective.com/1/5/173816/2362198/3 flavours_o.jpg" data-mid="12386974" border="0" align="left"/> <img src="http://payload3.cargocollective.com/1/5/173816/2362198/Mockup apple.png" width="670" height="721" width_o="800" height_o="861" src_o="http://payload3.cargocollective.com/1/5/173816/2362198/Mockup apple_o.png" data-mid="12386957" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/5/173816/2362198/Mockup berry.png" width="670" height="721" width_o="800" height_o="861" src_o="http://payload3.cargocollective.com/1/5/173816/2362198/Mockup berry_o.png" data-mid="12386966" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/5/173816/2362198/Mockup lemon.png" width="670" height="721" width_o="800" height_o="861" src_o="http://payload3.cargocollective.com/1/5/173816/2362198/Mockup lemon_o.png" data-mid="12386969" border="0" align="left"/> Seasons is a tea brand aimed at the executive market; 3 flavours are shown - Apple & Mint, Lemon & Camomile and Mixed Berry. The packaging for this particular tea...