http://cargocollective.com Matt Benney - Digital Creative Mon, 04 Jul 2011 12:36:08 +0000 http://cargocollective.com en http://cargocollective.com/matthewbenney/Back-Beats http://cargocollective.com/matthewbenney/following/matthewbenney/Back-Beats Mon, 04 Jul 2011 12:36:08 +0000 Matt Benney - Digital Creative 1680419 INSTANT DRUM BACKING ON YOUR IPHONE Roles: Concept, Design iPhone app due to be released in August. See the website at http://www.backbeatsapp.com/ <img src="http://payload.cargocollective.com/1/0/4289/1680419/insitushots.jpg" width="670" height="540" width_o="779" height_o="629" src_o="http://payload.cargocollective.com/1/0/4289/1680419/insitushots_o.jpg" data-mid="8270591" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4289/1680419/ipad1.jpg" width="670" height="540" width_o="670" height_o="540" src_o="http://payload.cargocollective.com/1/0/4289/1680419/ipad1_o.jpg" data-mid="8271151" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/1680419/ipad2.jpg" width="670" height="540" width_o="670" height_o="540" src_o="http://payload.cargocollective.com/1/0/4289/1680419/ipad2_o.jpg" data-mid="8271153" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/1680419/ipad3.jpg" width="670" height="540" width_o="670" height_o="540" src_o="http://payload.cargocollective.com/1/0/4289/1680419/ipad3_o.jpg" data-mid="8271154" border="0" align="left"/> INSTANT DRUM BACKING ON YOUR IPHONE Roles: Concept, Design iPhone app due to be released in August. See the website at http://www.backbeatsapp.com/ http://cargocollective.com/matthewbenney/February-2011-poster http://cargocollective.com/matthewbenney/following/matthewbenney/February-2011-poster Mon, 04 Jul 2011 10:52:05 +0000 Matt Benney - Digital Creative 1639320 CONCEPT AND DESIGN FOR POSTER BASED ON CURRENT EVENTS FOR THE MONTHLY SERIES AT SAINT LONDON Roles: Concept, Design <img src="http://payload.cargocollective.com/1/0/4289/1639320/saintposter.jpg" width="670" height="874" width_o="670" height_o="874" src_o="http://payload.cargocollective.com/1/0/4289/1639320/saintposter_o.jpg" data-mid="8247729" border="0" align="left"/> “The peaceful, resilient, but most importantly leaderless protests around the world have dominated the headlines in February. These events mark very exciting times. They clearly demonstrate the huge potential of how tools like mobile and social media can be leveraged to do good in the world. The next generation might not see another Che Guevara, but the united voice of the people, empowered by technology.” CONCEPT AND DESIGN FOR POSTER BASED ON CURRENT EVENTS FOR THE MONTHLY SERIES AT SAINT LONDON Roles: Concept, Design “The peaceful, resilient, but most... http://cargocollective.com/matthewbenney/Space-for-baby-Space-for-life http://cargocollective.com/matthewbenney/following/matthewbenney/Space-for-baby-Space-for-life Tue, 09 Nov 2010 05:26:03 +0000 Matt Benney - Digital Creative 764999 TALKING TO MUMS-TO-BE AT A TIME WHEN THEY ARE STARTING TO CONSIDER A BIGGER CAR Roles: Art Direction, Design, Video Production Research shows that women likely to be thinking about a bigger car 6 months before and after having a baby. With this in mind SEAT partnered with bounty.com to let them know about the spacious Ibiza ST. The creative starred an adorable baby that mums-to-be would be sure to find hard to ignore. A nice feature on the landing page allowed Mum to fire an email off to Dad with all the information he might be interested in. Expandable video MPU Swf failed to load :-( swfobject.embedSWF("http://files.matthewbenney.co.uk/bounty/bounty.swf", "flashsplash", "670", "550", "8.0.0", "expressInstall.swf"); Landing page <img src="http://payload.cargocollective.com/1/0/4289/764999/bounty3.jpg" width="670" height="673" width_o="670" height_o="673" src_o="http://payload.cargocollective.com/1/0/4289/764999/bounty3_o.jpg" data-mid="3636040" border="0" align="left"/> Copywriter: Jude Schweppe TALKING TO MUMS-TO-BE AT A TIME WHEN THEY ARE STARTING TO CONSIDER A BIGGER CAR Roles: Art Direction, Design, Video Production Research shows that women likely to... http://cargocollective.com/matthewbenney/Street-view-Street-art http://cargocollective.com/matthewbenney/following/matthewbenney/Street-view-Street-art Tue, 02 Nov 2010 06:57:19 +0000 Matt Benney - Digital Creative 749426 EXPLORING LONDON GRAFITTITHROUGH GOOGLE STREET VIEW Roles: Concept, Design <img src="http://payload.cargocollective.com/1/0/4289/749426/awesome.gif" width="289" height="131" width_o="289" height_o="131" src_o="http://payload.cargocollective.com/1/0/4289/749426/awesome_o.gif" data-mid="3556554" border="0" align="left"/>This concept is an attempt at a new way of viewing street art and graffiti digitally. It uses the Google Street View technology to allow you to see the art in the context of its surroundings, adding a layer of experience that you won’t get from a photo. The idea allows for you to see how the pieces transform over time as other artists tag, paint over, or even vandalise the work. The idea was shortlisted for, and presented at the first London grant from The Awesome Foundation. While the trustees were quite taken with the idea, unfortunately it lost out to a project with more tangible development costs. While it's hard to find time outside of the day job, work is still in progress. Check out http://streetviewstreetart.com. BREAKING NEWS: Idea has been ripped off by a Brazilian agency for Red Bull. I contacted them, but they declined to comment. See the sacrilege: http://streetartview.com/ <img src="http://payload.cargocollective.com/1/0/4289/749426/streetview1.jpg" width="670" height="476" width_o="670" height_o="476" src_o="http://payload.cargocollective.com/1/0/4289/749426/streetview1_o.jpg" data-mid="3556004" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/749426/streetview1a.jpg" width="670" height="458" width_o="670" height_o="458" src_o="http://payload.cargocollective.com/1/0/4289/749426/streetview1a_o.jpg" data-mid="3556005" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/749426/streetview3.jpg" width="670" height="476" width_o="670" height_o="476" src_o="http://payload.cargocollective.com/1/0/4289/749426/streetview3_o.jpg" data-mid="3585478" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/749426/streetview2.jpg" width="670" height="476" width_o="670" height_o="476" src_o="http://payload.cargocollective.com/1/0/4289/749426/streetview2_o.jpg" data-mid="3579931" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/749426/streetview4.jpg" width="670" height="476" width_o="670" height_o="476" src_o="http://payload.cargocollective.com/1/0/4289/749426/streetview4_o.jpg" data-mid="3579936" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/749426/streetview5.jpg" width="670" height="476" width_o="670" height_o="476" src_o="http://payload.cargocollective.com/1/0/4289/749426/streetview5_o.jpg" data-mid="3579938" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/749426/streetview6.jpg" width="670" height="476" width_o="670" height_o="476" src_o="http://payload.cargocollective.com/1/0/4289/749426/streetview6_o.jpg" data-mid="3579939" border="0" align="left"/> Developer: David Miranda EXPLORING LONDON GRAFITTITHROUGH GOOGLE STREET VIEW Roles: Concept, Design This concept is an attempt at a new way of viewing street art and graffiti digitally. It... http://cargocollective.com/matthewbenney/Virgin-Media http://cargocollective.com/matthewbenney/following/matthewbenney/Virgin-Media Wed, 07 Apr 2010 10:45:47 +0000 Matt Benney - Digital Creative 262252 VIRGIN MEDIA BRIEFS COMPLETED AS FREELANCE ART DIRECTOR AT ELVIS Add Some Festive Sparkle Role: Art Direction Virgin Media wanted to send out an Xmas message to their agencies & suppliers on a tight budget. Our solution was to create a simple but fun site hijack. Virgin sent out an email linking back to each agency or supplier's own website, surprising them with some added festive sparkle. <img src="http://payload.cargocollective.com/1/0/4289/262252/email2.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/0/4289/262252/email2_o.jpg" data-mid="1525606" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4289/262252/addsomefestivesparkle.jpg" width="670" height="393" width_o="680" height_o="399" src_o="http://payload.cargocollective.com/1/0/4289/262252/addsomefestivesparkle_o.jpg" data-mid="1525217" border="0" align="left"/> Click here to add some festive sparkle of your own. Yahoo homepage takeover Role: Art Direction This homepage takeover was part of a bigger campaign highlighting some of Virgin Media's proof points in their continuous battle with Sky TV. Click the image below to see it in action. Assorted banner ads Roles: Art Direction & Copy or Design & Flash A selection of Virgin Media direct response banners. Swf failed to load :-( swfobject.embedSWF("http://files.matthewbenney.co.uk/banner_reel.swf", "flashsplash", "670", "477", "8.0.0", "expressInstall.swf"); VIRGIN MEDIA BRIEFS COMPLETED AS FREELANCE ART DIRECTOR AT ELVIS Add Some Festive Sparkle Role: Art Direction Virgin Media wanted to send out an Xmas message to... http://cargocollective.com/matthewbenney/Drench-One-Beat-Ahead http://cargocollective.com/matthewbenney/following/matthewbenney/Drench-One-Beat-Ahead Wed, 07 Apr 2010 08:45:45 +0000 Matt Benney - Digital Creative 347624 USE YOUR BONCE TO OUTWIT MR MEMORY AND WIN TOP PRIZES IN OUR SEAMLESSLY INTEGRATED SALES PROMOTION CAMPAIGN FOR DRENCH BOTTLED WATER Roles: Digital Art Direction, Conceptual Design To compliment CHI's 'Mr Memory' TV spot and drive bottle sales the team at Elvis created an on-pack sales promotion with a digital twist. Promotional bottles featured a special marker pointing to the stay drenched website. Users found themselves peering into the Drench tank, trying to outwit Mr Memory in an augmented reality game. Winning a prize pack meant using your head, literally. The results were great. 186K consumers played the game over the 12 week campaign period, with an impressive 4.5min average dwell time on the site. The campaign nicely encapsulated the brand platform of 'smarter hydration'. Have a try for yourself at http://www.staydrenched.co.uk/one-beat-ahead/ <img src="http://payload.cargocollective.com/1/0/4289/347624/drench2.jpg" width="670" height="322" width_o="670" height_o="322" src_o="http://payload.cargocollective.com/1/0/4289/347624/drench2_o.jpg" data-mid="3621048" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/347624/drench3.jpg" width="670" height="322" width_o="670" height_o="322" src_o="http://payload.cargocollective.com/1/0/4289/347624/drench3_o.jpg" data-mid="3621047" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/347624/drench1a.jpg" width="670" height="322" width_o="670" height_o="322" src_o="http://payload.cargocollective.com/1/0/4289/347624/drench1a_o.jpg" data-mid="3600126" border="0" align="left"/> Copywriter: Seth Jones Creative Director: Ben Clapp USE YOUR BONCE TO OUTWIT MR MEMORY AND WIN TOP PRIZES IN OUR SEAMLESSLY INTEGRATED SALES PROMOTION CAMPAIGN FOR DRENCH BOTTLED WATER Roles: Digital Art Direction,... http://cargocollective.com/matthewbenney/Jonathan-from-Spotify http://cargocollective.com/matthewbenney/following/matthewbenney/Jonathan-from-Spotify Tue, 23 Jun 2009 06:57:36 +0000 Matt Benney - Digital Creative 38249 EVERYBODY LOVES MUSIC, ESPECIALLY IN THE BEDROOM. ABSOLUTELY NOBODY LIKES JONATHAN Roles: Concept Conceived and built in an afternoon (coded by the talented Andrew Mason), jonathanfromspotifyruinedyourplaylist.com gave the people a much needed place to vent. While not an entirely new idea (see barackobamaisyournewbicycle.com) the site perfectly captured the prevailing anti-Jonathanism. At the time of writing (a little less than a month after launch) it has received over a million page views, 50,000+ unique visitors and over 10,000 submissions. All without any paid media... thinking about it, I only posted it to my twitter. <img src="http://payload.cargocollective.com/1/0/4289/38249/Picture 8.png" width="670" height="474" width_o="989" height_o="699" src_o="http://payload.cargocollective.com/1/0/4289/38249/Picture 8_o.png" data-mid="158724" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/38249/Picture 10.png" width="670" height="474" width_o="989" height_o="699" src_o="http://payload.cargocollective.com/1/0/4289/38249/Picture 10_o.png" data-mid="158714" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/38249/Picture 19.png" width="670" height="474" width_o="989" height_o="699" src_o="http://payload.cargocollective.com/1/0/4289/38249/Picture 19_o.png" data-mid="158716" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/38249/Picture 20.png" width="670" height="474" width_o="989" height_o="699" src_o="http://payload.cargocollective.com/1/0/4289/38249/Picture 20_o.png" data-mid="158719" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/38249/Picture 15.png" width="670" height="474" width_o="989" height_o="699" src_o="http://payload.cargocollective.com/1/0/4289/38249/Picture 15_o.png" data-mid="158727" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/38249/Picture 11.png" width="670" height="474" width_o="989" height_o="699" src_o="http://payload.cargocollective.com/1/0/4289/38249/Picture 11_o.png" data-mid="158721" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/38249/Picture 16.png" width="670" height="474" width_o="989" height_o="699" src_o="http://payload.cargocollective.com/1/0/4289/38249/Picture 16_o.png" data-mid="158723" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/38249/Picture 7.png" width="670" height="474" width_o="989" height_o="699" src_o="http://payload.cargocollective.com/1/0/4289/38249/Picture 7_o.png" data-mid="158712" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/38249/Picture 21.png" width="670" height="474" width_o="989" height_o="699" src_o="http://payload.cargocollective.com/1/0/4289/38249/Picture 21_o.png" data-mid="158713" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/38249/Picture 13.png" width="670" height="474" width_o="989" height_o="699" src_o="http://payload.cargocollective.com/1/0/4289/38249/Picture 13_o.png" data-mid="158715" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/38249/Picture 22.png" width="670" height="474" width_o="989" height_o="699" src_o="http://payload.cargocollective.com/1/0/4289/38249/Picture 22_o.png" data-mid="158717" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/38249/Picture 12.png" width="670" height="474" width_o="989" height_o="699" src_o="http://payload.cargocollective.com/1/0/4289/38249/Picture 12_o.png" data-mid="158718" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/38249/Picture 9.png" width="670" height="474" width_o="989" height_o="699" src_o="http://payload.cargocollective.com/1/0/4289/38249/Picture 9_o.png" data-mid="158720" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/38249/Picture 23.png" width="670" height="474" width_o="989" height_o="699" src_o="http://payload.cargocollective.com/1/0/4289/38249/Picture 23_o.png" data-mid="158722" border="0" align="left"/> EVERYBODY LOVES MUSIC, ESPECIALLY IN THE BEDROOM. ABSOLUTELY NOBODY LIKES JONATHAN Roles: Concept Conceived and built in an afternoon (coded by the talented Andrew... http://cargocollective.com/matthewbenney/Delta-Africa http://cargocollective.com/matthewbenney/following/matthewbenney/Delta-Africa Tue, 23 Jun 2009 06:47:35 +0000 Matt Benney - Digital Creative 38245 DELTA AIRLINES NEEDED AN INTEGRATED CAMPAIGN TO LAUNCH TWO NEW FLIGHT ROUTES FROM AFRICA TO THE USA ON A SHOE-STRING BUDGET Roles: Creative Lead, Art Direction Flight 1: South Africa to Atlanta Delta have introduced the first overnight transatlantic flight from South Africa, dropping passengers off in the States first thing in the morning. This early morning arrival makes it much easier to connect across the country. With this as the key message, we created a campaign across print ads, billboards, escalator panels, LCD screens and banner ads. <img src="http://payload.cargocollective.com/1/0/4289/38245/liberty5.jpg" width="670" height="650" width_o="670" height_o="650" src_o="http://payload.cargocollective.com/1/0/4289/38245/liberty5_o.jpg" data-mid="165888" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/38245/rushmore5.jpg" width="670" height="650" width_o="670" height_o="650" src_o="http://payload.cargocollective.com/1/0/4289/38245/rushmore5_o.jpg" data-mid="165890" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4289/38245/escalator2.jpg" width="670" height="244" width_o="670" height_o="244" src_o="http://payload.cargocollective.com/1/0/4289/38245/escalator2_o.jpg" data-mid="165889" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4289/38245/sa_radio.gif" width="151" height="47" width_o="151" height_o="47" src_o="http://payload.cargocollective.com/1/0/4289/38245/sa_radio_o.gif" data-mid="168012" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4289/38245/MPU.gif" width="151" height="47" width_o="151" height_o="47" src_o="http://payload.cargocollective.com/1/0/4289/38245/MPU_o.gif" data-mid="168015" border="0" align="left"/> Flight 2: Kenya to Atlanta The new Kenyan flight route cuts out a european stop-over, making it much faster to the states than alternative carriers. We created print ads, billboards and radio spots using the Kenyan success in athletics to create a feeling of speed. <img src="http://payload.cargocollective.com/1/0/4289/38245/kenya5.jpg" width="670" height="603" width_o="670" height_o="603" src_o="http://payload.cargocollective.com/1/0/4289/38245/kenya5_o.jpg" data-mid="165887" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4289/38245/kenya_radio.gif" width="111" height="47" width_o="111" height_o="47" src_o="http://payload.cargocollective.com/1/0/4289/38245/kenya_radio_o.gif" data-mid="168013" border="0" align="left"/> The America Faster concept immediately received some very positive results. Dear Team, Just wanted to share some great news with you.. Today’s ad has prompted over 75 e-mails requesting fares/bookings and the telephone did not stop ringing. Team in Nairobi is actually a bit overwhelmed but thrilled to see that there is so much response! Creative Partner: Jon Creighton Griffiths Creative Director: Craig O'Brien DELTA AIRLINES NEEDED AN INTEGRATED CAMPAIGN TO LAUNCH TWO NEW FLIGHT ROUTES FROM AFRICA TO THE USA ON A SHOE-STRING BUDGET Roles: Creative Lead, Art Direction... http://cargocollective.com/matthewbenney/Merck-Serono-Fertility http://cargocollective.com/matthewbenney/following/matthewbenney/Merck-Serono-Fertility Tue, 23 Jun 2009 06:46:01 +0000 Matt Benney - Digital Creative 38243 PITCHING TO CREATE A BRAND CONCEPT AND DIGITAL CAMPAIGN FOR FERTILITY EXPERTS MERCK SERONO Roles: Creative Lead, Art Direction Unable to market directly to consumers, Merck needed a digital campaign to help prevent couples dropping out of treatment early, having lost sight of what makes the ordeal worth it. Our insight was that fertility therapy isn't about curing an abnormal disease, but about couples having a baby. From this, we arrived at the creative idea 'every step is a step closer', an idea based in encouragement and building personal relationships. It pushes Merck to regard couples taking home a baby as the focus, rather than the treatment itself. <img src="http://payload.cargocollective.com/1/0/4289/38243/fertilityquote2.gif" width="670" height="60" width_o="670" height_o="60" src_o="http://payload.cargocollective.com/1/0/4289/38243/fertilityquote2_o.gif" data-mid="164492" border="0" align="left"/> The concept was brought to life as a digital experience serving as 'a manager for your fertility', fully mobile integrated, and designed to encourage and support with a gentle tone of voice. As fertility treatment is so cyclical, a calendar analogy is used throughout as a primary navigation. Content rotates to stay up to date with constantly changing needs. It learns from you, the more you use it, becoming a very personal and tailored experience. Users could even link their account with a partner and doctor, empowering support through shared information and tools. <img src="http://payload.cargocollective.com/1/0/4289/38243/fertility1.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/4289/38243/fertility1_o.jpg" data-mid="164521" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/38243/desktop_app.jpg" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/0/4289/38243/desktop_app_o.jpg" data-mid="164538" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/38243/fertilitydiet.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/4289/38243/fertilitydiet_o.jpg" data-mid="164539" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/38243/fertility_phone.jpg" width="670" height="430" width_o="670" height_o="430" src_o="http://payload.cargocollective.com/1/0/4289/38243/fertility_phone_o.jpg" data-mid="164540" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/38243/content_male.jpg" width="670" height="444" width_o="670" height_o="444" src_o="http://payload.cargocollective.com/1/0/4289/38243/content_male_o.jpg" data-mid="164543" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/38243/home.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/4289/38243/home_o.jpg" data-mid="164544" border="0" align="left"/> The pitch process went successfully and we were awarded the multi-million pound account. Work is currently in progress. Creative Partner: Mark Daw Creative Director: Craig O'Brien PITCHING TO CREATE A BRAND CONCEPT AND DIGITAL CAMPAIGN FOR FERTILITY EXPERTS MERCK SERONO Roles: Creative Lead, Art Direction Unable to market directly to... http://cargocollective.com/matthewbenney/Lloyds-TSB-Academy http://cargocollective.com/matthewbenney/following/matthewbenney/Lloyds-TSB-Academy Tue, 23 Jun 2009 06:29:37 +0000 Matt Benney - Digital Creative 38238 FLOGGING A COMPLICATED BANK ACCOUNT INCENTIVE TO MONEY SAVVY STUDENTS Roles: Art Direction, Script Writing, Design Below case study video contains sound. <img src="http://payload.cargocollective.com/1/0/4289/38238/students1.jpg" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/4289/38238/students1_o.jpg" data-mid="168055" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/38238/students2.jpg" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/4289/38238/students2_o.jpg" data-mid="168056" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/38238/students3.jpg" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/4289/38238/students3_o.jpg" data-mid="168053" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4289/38238/students4.jpg" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/4289/38238/students4_o.jpg" data-mid="168054" border="0" align="left"/> Creative Partner: Craig O'Brien Creative Director: Kelvin Tillinghast FLOGGING A COMPLICATED BANK ACCOUNT INCENTIVE TO MONEY SAVVY STUDENTS Roles: Art Direction, Script Writing, Design Below case study video contains sound. ...