Matthew Curry

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<channel>
	<title>Matthew Curry</title>
	<link>http://cargocollective.com</link>
	<description>Matthew Curry</description>
	<pubDate>Tue, 06 Mar 2012 18:52:06 +0000</pubDate>
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	<language>en</language>
	
		
	<item>
		<title>OWNERS SITE</title>
				
		<link>http://cargocollective.com/mattcurry/OWNERS-SITE</link>

		<comments>http://cargocollective.com/mattcurry/following/mattcurry/OWNERS-SITE</comments>

		<pubDate>Tue, 06 Mar 2012 18:52:06 +0000</pubDate>

		<dc:creator>Matthew Curry</dc:creator>
		
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">2952016</guid>

		<description>Site Intro VideoSite Boards&#60;img src="http://payload32.cargocollective.com/1/2/64336/2952016/Welcome Screen_905.png" width="905" height="494" width_o="1892" height_o="1033" src_o="http://payload32.cargocollective.com/1/2/64336/2952016/Welcome Screen_o.png" data-mid="15031830"  border="0" align="left"/&#62;&#60;img src="http://payload32.cargocollective.com/1/2/64336/2952016/Parts - Service Screen_905.png" width="905" height="495" width_o="1891" height_o="1036" src_o="http://payload32.cargocollective.com/1/2/64336/2952016/Parts - Service Screen_o.png" data-mid="15031816"  border="0" align="left"/&#62;&#60;img src="http://payload32.cargocollective.com/1/2/64336/2952016/Resources Screen_905.png" width="905" height="495" width_o="1890" height_o="1034" src_o="http://payload32.cargocollective.com/1/2/64336/2952016/Resources Screen_o.png" data-mid="15031822"  border="0" align="left"/&#62;&#60;img src="http://payload32.cargocollective.com/1/2/64336/2952016/How TO Screen_905.png" width="905" height="493" width_o="1894" height_o="1032" src_o="http://payload32.cargocollective.com/1/2/64336/2952016/How TO Screen_o.png" data-mid="15031832"  border="0" align="left"/&#62;&#60;img src="http://payload32.cargocollective.com/1/2/64336/2952016/Dealer Screen_905.png" width="905" height="494" width_o="1891" height_o="1034" src_o="http://payload32.cargocollective.com/1/2/64336/2952016/Dealer Screen_o.png" data-mid="15031813"  border="0" align="left"/&#62;&#60;img src="http://payload32.cargocollective.com/1/2/64336/2952016/Community Screen_905.png" width="905" height="494" width_o="1891" height_o="1034" src_o="http://payload32.cargocollective.com/1/2/64336/2952016/Community Screen_o.png" data-mid="15031827"  border="0" align="left"/&#62;Night View&#60;img src="http://payload32.cargocollective.com/1/2/64336/2952016/Screen shot 2012-03-06 at 7.11.28 PM_905.png" width="905" height="494" width_o="1891" height_o="1033" src_o="http://payload32.cargocollective.com/1/2/64336/2952016/Screen shot 2012-03-06 at 7.11.28 PM_o.png" data-mid="15035015"  border="0" align="left"/&#62;Toyota Owners "Dealer Show"&#60;img src="http://payload32.cargocollective.com/1/2/64336/2952016/Owners_Board_905.jpg" width="905" height="603" width_o="2000" height_o="1333" src_o="http://payload32.cargocollective.com/1/2/64336/2952016/Owners_Board_o.jpg" data-mid="16511373"  border="0" align="left"/&#62; 

Toyota Owners
With a fresher look and friendlier tone, the new Toyota Owners Site is an online destination, community and utility for owners to easily manage, track and implement everything their Toyota needs from anywhere they are. This site is meant to be an engaging, ever-evolving initiative that regularly draws people back for bigger and better benefits.

Agency: Saatchi &#38; Saatchi LA
Creative Role: Copy and Creative Direction
Creative Director: Andre Le Masurier
Associate Creative Director/Designer: Brad Burke
Associate Creative Director/Writer: Matthew Curry
Writers: Anne Butcher, Jackie Meyers, Matthew Curry
Art Directors: Scott Pargett, Thomas Rogers, Brad Burke
UX: Shaun Rance, John Randall
Producers: Julie Notaro, Justine Stein, Charlie Maas

Video Production Company: Royale
Sound Design/Mix: Lime Studios</description>
		
		<excerpt>Site Intro VideoSite BoardsNight ViewToyota Owners "Dealer Show"   Toyota Owners With a fresher look and friendlier tone, the new Toyota Owners Site is an online...</excerpt>

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	</item>
		
		
	<item>
		<title>SUPER BOWL</title>
				
		<link>http://cargocollective.com/mattcurry/SUPER-BOWL</link>

		<comments>http://cargocollective.com/mattcurry/following/mattcurry/SUPER-BOWL</comments>

		<pubDate>Tue, 06 Mar 2012 17:14:56 +0000</pubDate>

		<dc:creator>Matthew Curry</dc:creator>
		
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">2895694</guid>

		<description>TV: Camry Effect "Connections" Halftime SpotShazamable Halftime Spot Experience&#60;img src="http://payload29.cargocollective.com/1/2/64336/2895694/ce_full_set_905.jpg" width="905" height="471" width_o="960" height_o="500" src_o="http://payload29.cargocollective.com/1/2/64336/2895694/ce_full_set_o.jpg" data-mid="20340377"  border="0" align="left"/&#62;TV: Camry Effect "Kentucky" Pre-game SpotCamry Effect Documentary: Sean CooleyCamry Effect Documentary: Romeo SandovalCamry Effect Documentary: Allison ConderCamry Effect Documentary: Chris NewellCamry Effect Case Study


The Camry Effect: Super Bowl
To really kick the Camry Effect into gear, we launched a Super Bowl campaign that included 2 commercials, 4 documentaries, the first ever Shazam car giveaway and the ability to make a friend's day with the gift of a new car. The results were inspiring: 4.6 million earned media impressions, a jump from 17,000 Effects to 80,000 in 3 days, 710,000 visitors spending an average of 4 minutes, an 800% spike in real-world Camry interest and a 19% increase in overall sales leads as compared to pre-campaign. 




Agency: Saatchi &#38; Saatchi LA
Creative Role: Concept, Writing, Film Direction
ECDs: Margaret Keene &#38; Chris Adams
CD: Andre LeMasurier
ACD/Writer: Matthew Curry
ACD/Art Director: Brad Burke
Writers: Matthew Curry, Marcin Markiewicz
Designer: Brad Burke
Director of Integrated Production: Tanya LeSieur
Executive Broadcast Producer: Sara Seibert
Senior Producer: Margaret Nickerson
Integrated Production Coordinator: Michelle Murphy
Integrated Business Affairs: Ivy Chen
Project Manager: Norma Carballo
Strategic Planning Director: Evan Ferrari
Strategic Planner: Skyler Wallace
Production Company: Smuggler
Executive Producers: Patrick Smith/Brian Carmody
Executive Producer/COO: Lisa Rich
Producer: Drew Santarsiero
Director: Mark Molloy
Editorial Company: The Whitehouse
Editors: Rick Lawley/Dan Oberle
Assistant Editor: Rachael Waxler
Post Production: The Mill LA</description>
		
		<excerpt>TV: Camry Effect "Connections" Halftime SpotShazamable Halftime Spot ExperienceTV: Camry Effect "Kentucky" Pre-game SpotCamry Effect Documentary: Sean CooleyCamry...</excerpt>

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	<item>
		<title>MATTHEW</title>
				
		<link>http://cargocollective.com/mattcurry/MATTHEW</link>

		<comments>http://cargocollective.com/mattcurry/following/mattcurry/MATTHEW</comments>

		<pubDate>Thu, 05 Jan 2012 21:53:44 +0000</pubDate>

		<dc:creator>Matthew Curry</dc:creator>
		
		<category><![CDATA[Curry]]></category>

		<guid isPermaLink="false">2555415</guid>

		<description>&#60;img src="http://payload12.cargocollective.com/1/2/64336/2555415/matt_bio_updated_905.jpg" width="905" height="2029" width_o="905" height_o="2029" src_o="http://payload12.cargocollective.com/1/2/64336/2555415/matt_bio_updated_o.jpg" data-mid="28139090"  border="0" align="left"/&#62;
CONTACT
Email: mcurry_2000@yahoo.comMobile: 917.655.4033
Twitter: @mcurrymc

www.mcurrymc.me
www.mcurrymc.com

Add me on Linked In: LinkedIn Profile</description>
		
		<excerpt> CONTACT Email: mcurry_2000@yahoo.comMobile: 917.655.4033 Twitter: @mcurrymc  www.mcurrymc.me www.mcurrymc.com  Add me on Linked In: LinkedIn Profile</excerpt>

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	</item>
		
		
	<item>
		<title>ALL POWERFUL</title>
				
		<link>http://cargocollective.com/mattcurry/ALL-POWERFUL</link>

		<comments>http://cargocollective.com/mattcurry/following/mattcurry/ALL-POWERFUL</comments>

		<pubDate>Wed, 07 Dec 2011 19:43:45 +0000</pubDate>

		<dc:creator>Matthew Curry</dc:creator>
		
		<category><![CDATA[Alienware]]></category>

		<guid isPermaLink="false">2425722</guid>

		<description>Case StudySite Screens&#60;img src="http://payload6.cargocollective.com/1/2/64336/2425722/A1_905.jpg" width="905" height="483" width_o="905" height_o="483" src_o="http://payload6.cargocollective.com/1/2/64336/2425722/A1_o.jpg" data-mid="12516546"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/64336/2425722/A2_905.jpg" width="905" height="483" width_o="905" height_o="483" src_o="http://payload6.cargocollective.com/1/2/64336/2425722/A2_o.jpg" data-mid="12516545"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/64336/2425722/Screen shot 2011-12-19 at 7.25.31 AM_905.png" width="905" height="474" width_o="1648" height_o="864" src_o="http://payload6.cargocollective.com/1/2/64336/2425722/Screen shot 2011-12-19 at 7.25.31 AM_o.png" data-mid="12516553"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/64336/2425722/Screen shot 2011-12-19 at 7.26.44 AM_905.png" width="905" height="473" width_o="1650" height_o="863" src_o="http://payload6.cargocollective.com/1/2/64336/2425722/Screen shot 2011-12-19 at 7.26.44 AM_o.png" data-mid="12516578"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/64336/2425722/Screen shot 2011-12-19 at 7.27.17 AM_905.png" width="905" height="474" width_o="1647" height_o="863" src_o="http://payload6.cargocollective.com/1/2/64336/2425722/Screen shot 2011-12-19 at 7.27.17 AM_o.png" data-mid="12516580"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/64336/2425722/Screen shot 2011-12-19 at 7.28.01 AM_905.png" width="905" height="474" width_o="1649" height_o="865" src_o="http://payload6.cargocollective.com/1/2/64336/2425722/Screen shot 2011-12-19 at 7.28.01 AM_o.png" data-mid="12516583"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/64336/2425722/Screen shot 2011-12-19 at 7.28.36 AM_905.png" width="905" height="474" width_o="1649" height_o="865" src_o="http://payload6.cargocollective.com/1/2/64336/2425722/Screen shot 2011-12-19 at 7.28.36 AM_o.png" data-mid="12516585"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/64336/2425722/Screen shot 2011-12-19 at 7.30.07 AM_905.png" width="905" height="473" width_o="1646" height_o="862" src_o="http://payload6.cargocollective.com/1/2/64336/2425722/Screen shot 2011-12-19 at 7.30.07 AM_o.png" data-mid="12516587"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/64336/2425722/Screen shot 2011-12-19 at 7.30.22 AM_905.png" width="905" height="473" width_o="1648" height_o="863" src_o="http://payload6.cargocollective.com/1/2/64336/2425722/Screen shot 2011-12-19 at 7.30.22 AM_o.png" data-mid="12516588"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/64336/2425722/Screen shot 2011-12-19 at 7.30.55 AM_905.png" width="905" height="474" width_o="1647" height_o="863" src_o="http://payload6.cargocollective.com/1/2/64336/2425722/Screen shot 2011-12-19 at 7.30.55 AM_o.png" data-mid="12516590"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/64336/2425722/Screen shot 2011-12-19 at 7.31.12 AM_905.png" width="905" height="475" width_o="1647" height_o="865" src_o="http://payload6.cargocollective.com/1/2/64336/2425722/Screen shot 2011-12-19 at 7.31.12 AM_o.png" data-mid="12516591"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/64336/2425722/Screen shot 2011-12-19 at 7.31.45 AM_905.png" width="905" height="474" width_o="1645" height_o="863" src_o="http://payload6.cargocollective.com/1/2/64336/2425722/Screen shot 2011-12-19 at 7.31.45 AM_o.png" data-mid="12516593"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/64336/2425722/Screen shot 2011-12-19 at 7.32.15 AM_905.png" width="905" height="474" width_o="1647" height_o="864" src_o="http://payload6.cargocollective.com/1/2/64336/2425722/Screen shot 2011-12-19 at 7.32.15 AM_o.png" data-mid="12516595"  border="0" align="left"/&#62;Print, Posters and OOH&#60;img src="http://payload6.cargocollective.com/1/2/64336/2425722/AW_greetings_905.jpg" width="905" height="1280" width_o="2048" height_o="2896" src_o="http://payload6.cargocollective.com/1/2/64336/2425722/AW_greetings_o.jpg" data-mid="12230917"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/64336/2425722/SP_ALIENScript_Poster2_905.jpg" width="905" height="1348" width_o="1015" height_o="1512" src_o="http://payload6.cargocollective.com/1/2/64336/2425722/SP_ALIENScript_Poster2_o.jpg" data-mid="12230919"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/64336/2425722/SP_ALIENScript_Poster5_905.jpg" width="905" height="1349" width_o="1016" height_o="1515" src_o="http://payload6.cargocollective.com/1/2/64336/2425722/SP_ALIENScript_Poster5_o.jpg" data-mid="12230920"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/64336/2425722/SP_ALIENScript_Poster_905.jpg" width="905" height="1347" width_o="1016" height_o="1513" src_o="http://payload6.cargocollective.com/1/2/64336/2425722/SP_ALIENScript_Poster_o.jpg" data-mid="12230921"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/64336/2425722/SP_ALIENScript_Poster6_905.jpg" width="905" height="1351" width_o="1013" height_o="1513" src_o="http://payload6.cargocollective.com/1/2/64336/2425722/SP_ALIENScript_Poster6_o.jpg" data-mid="12230922"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/64336/2425722/SP_ALIENScript_Poster3_905.jpg" width="905" height="1347" width_o="1015" height_o="1511" src_o="http://payload6.cargocollective.com/1/2/64336/2425722/SP_ALIENScript_Poster3_o.jpg" data-mid="12230923"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/64336/2425722/SP_ALIENScript_Poster4_905.jpg" width="905" height="1350" width_o="1014" height_o="1513" src_o="http://payload6.cargocollective.com/1/2/64336/2425722/SP_ALIENScript_Poster4_o.jpg" data-mid="12230924"  border="0" align="left"/&#62;Alienware
Worshipped by gamers. Unknown to the rest of us. Our mission: launch a brand awareness campaign across 35 countries and 17 languages. We accomplished this with a successful integrated campaign that not only achieved first day sales 82% above target but also garnered a lot of media attention. Agency: Enfatico Beijing
Creative Role: Concept &#38; Copy 
Executive Creative Director: Nils Andersson
Group Creative Director: Mike Shackle
Group Copywriter: Matthew Curry
Senior Art Director: Anam
UX Designer: Jonathon Mo
Site Development: Big Spaceship
Photographer: Demitri Daniloff</description>
		
		<excerpt>Case StudySite ScreensPrint, Posters and OOHAlienware Worshipped by gamers. Unknown to the rest of us. Our mission: launch a brand awareness campaign across 35...</excerpt>

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	</item>
		
		
	<item>
		<title>MOTO Q</title>
				
		<link>http://cargocollective.com/mattcurry/MOTO-Q</link>

		<comments>http://cargocollective.com/mattcurry/following/mattcurry/MOTO-Q</comments>

		<pubDate>Mon, 05 Dec 2011 19:24:47 +0000</pubDate>

		<dc:creator>Matthew Curry</dc:creator>
		
		<category><![CDATA[Motorola]]></category>

		<guid isPermaLink="false">2413720</guid>

		<description>Campaign FilmCampaign Board&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413720/Q_Integrated_905.jpg" width="905" height="640" width_o="2048" height_o="1448" src_o="http://payload5.cargocollective.com/1/2/64336/2413720/Q_Integrated_o.jpg" data-mid="12837685"  border="0" align="left"/&#62;Print Campaign&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413720/Q Print Final_2_905.jpg" width="905" height="1279" width_o="1009" height_o="1427" src_o="http://payload5.cargocollective.com/1/2/64336/2413720/Q Print Final_2_o.jpg" data-mid="12837687"  border="0" align="left"/&#62;Print&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413720/Q Print Final_1_905.jpg" width="905" height="1279" width_o="1010" height_o="1428" src_o="http://payload5.cargocollective.com/1/2/64336/2413720/Q Print Final_1_o.jpg" data-mid="12837688"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413720/Q Print Final_4_905.jpg" width="905" height="1279" width_o="1009" height_o="1427" src_o="http://payload5.cargocollective.com/1/2/64336/2413720/Q Print Final_4_o.jpg" data-mid="12837689"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413720/Q Print Final_3_905.jpg" width="905" height="1279" width_o="1009" height_o="1427" src_o="http://payload5.cargocollective.com/1/2/64336/2413720/Q Print Final_3_o.jpg" data-mid="12837690"  border="0" align="left"/&#62;Moto Q
Despite the success of Moto Ming, the 'productivity' phone segment accounted for only 5% of all phones sold. We set out to change that. Our solution was to leverage an existing cultural phenomenon in Asia--Tuski, a popular animated rabbit being used by millions across Asia in chat rooms and on MSN. The result? Sales that reached 5 times that of other smart phones in the market.



Agency: Ogilvy Beijing
Creative Role: Copy, Concept and Direction
Executive Creative Director: Nils Andersson
Creative Director: Mike C
Copywriter: Matthew Curry
Art Director: Bo Deng</description>
		
		<excerpt>Campaign FilmCampaign BoardPrint CampaignPrintMoto Q Despite the success of Moto Ming, the 'productivity' phone segment accounted for only 5% of all phones sold. We...</excerpt>

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	</item>
		
		
	<item>
		<title>TARGET PRACTICE</title>
				
		<link>http://cargocollective.com/mattcurry/TARGET-PRACTICE-2</link>

		<comments>http://cargocollective.com/mattcurry/following/mattcurry/TARGET-PRACTICE-2</comments>

		<pubDate>Mon, 05 Dec 2011 19:03:38 +0000</pubDate>

		<dc:creator>Matthew Curry</dc:creator>
		
		<category><![CDATA[World Wildlife Fund]]></category>

		<guid isPermaLink="false">2413570</guid>

		<description>Case StudyCampaign Board&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413570/WWFtargetpractice_905.jpeg" width="871" height="1200" width_o="871" height_o="1200" src_o="http://payload5.cargocollective.com/1/2/64336/2413570/WWFtargetpractice_o.jpeg" data-mid="12789124"  border="0" align="left"/&#62;Campaign Shots&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413570/a-6_905.jpg" width="905" height="723" width_o="1443" height_o="1153" src_o="http://payload5.cargocollective.com/1/2/64336/2413570/a-6_o.jpg" data-mid="12231206"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413570/a-3_905.jpg" width="905" height="723" width_o="1443" height_o="1153" src_o="http://payload5.cargocollective.com/1/2/64336/2413570/a-3_o.jpg" data-mid="12231207"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413570/a-9_905.jpg" width="905" height="723" width_o="1443" height_o="1153" src_o="http://payload5.cargocollective.com/1/2/64336/2413570/a-9_o.jpg" data-mid="12231210"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413570/a-2_905.jpg" width="905" height="723" width_o="1443" height_o="1153" src_o="http://payload5.cargocollective.com/1/2/64336/2413570/a-2_o.jpg" data-mid="12231211"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413570/a-7_905.jpg" width="905" height="723" width_o="1443" height_o="1153" src_o="http://payload5.cargocollective.com/1/2/64336/2413570/a-7_o.jpg" data-mid="12231212"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413570/a-8_905.jpg" width="905" height="723" width_o="1443" height_o="1153" src_o="http://payload5.cargocollective.com/1/2/64336/2413570/a-8_o.jpg" data-mid="12231213"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413570/a-4_905.jpg" width="905" height="723" width_o="1443" height_o="1153" src_o="http://payload5.cargocollective.com/1/2/64336/2413570/a-4_o.jpg" data-mid="12231215"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413570/a-1_905.jpg" width="905" height="723" width_o="1443" height_o="1153" src_o="http://payload5.cargocollective.com/1/2/64336/2413570/a-1_o.jpg" data-mid="12231216"  border="0" align="left"/&#62;Target Practice
In the last 500 years, human activity has forced 816 species to extinction. What if it were the other way around? This campaign flipped the perspective on this shocking reality by transforming an underground passageway into an animal shooting range. Only this time, the animals had the guns.



Agency: Ogilvy Beijing
Creative Role: Copy &#38; Direction
Executive Creative Director: Directors: Nils Andersson, Kweichee Lam
Creative Director: Jacky Lung
Copywriter: Matthew Curry, Paul Bo
Art Directors: Xingsheng Qi, Shengxiong Chen, Jacky Lung
Photographer: Huimin Li</description>
		
		<excerpt>Case StudyCampaign BoardCampaign ShotsTarget Practice In the last 500 years, human activity has forced 816 species to extinction. What if it were the other way...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload5.cargocollective.com/1/2/64336/2413570/prt_1323132974.jpg" />

	</item>
		
		
	<item>
		<title>BIG PAIN</title>
				
		<link>http://cargocollective.com/mattcurry/BIG-PAIN</link>

		<comments>http://cargocollective.com/mattcurry/following/mattcurry/BIG-PAIN</comments>

		<pubDate>Mon, 05 Dec 2011 19:01:07 +0000</pubDate>

		<dc:creator>Matthew Curry</dc:creator>
		
		<category><![CDATA[Fenbid]]></category>

		<guid isPermaLink="false">2413588</guid>

		<description>Campaign FilmCampaign Board&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413588/FENBID_905.jpg" width="905" height="598" width_o="1191" height_o="788" src_o="http://payload5.cargocollective.com/1/2/64336/2413588/FENBID_o.jpg" data-mid="12867343"  border="0" align="left"/&#62;Fenbid
Due to longer hours and increasing competition in the workplace, muscle pain had become an epidemic in China. As a result, the market was flooded with pain relievers and left consumers feeling trapped or confused. We needed something that spoke to their pain in a way they wouldn't soon forget.



Agency: Ogilvy Beijing
Creative Role: Copy &#38; Direction
Executive Creative Director: Nils Andersson
Creative Director: Jacky Lung
Copywriter: Matthew Curry, Paul Bo
Art Director: Xingsheng Qi, Shenxiong Chen</description>
		
		<excerpt>Campaign FilmCampaign BoardFenbid Due to longer hours and increasing competition in the workplace, muscle pain had become an epidemic in China. As a result, the...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload5.cargocollective.com/1/2/64336/2413588/prt_1323133240.jpg" />

	</item>
		
		
	<item>
		<title>PRINT &#38; OUTDOOR</title>
				
		<link>http://cargocollective.com/mattcurry/PRINT-OUTDOOR</link>

		<comments>http://cargocollective.com/mattcurry/following/mattcurry/PRINT-OUTDOOR</comments>

		<pubDate>Mon, 05 Dec 2011 18:21:57 +0000</pubDate>

		<dc:creator>Matthew Curry</dc:creator>
		
		<category><![CDATA[Global Brands]]></category>

		<guid isPermaLink="false">2413394</guid>

		<description>Motorola&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/rock print-4_905.jpg" width="905" height="1286" width_o="2048" height_o="2911" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/rock print-4_o.jpg" data-mid="12867501"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/rock print-3_905.jpg" width="905" height="1286" width_o="2048" height_o="2911" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/rock print-3_o.jpg" data-mid="12867506"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/rock print-2_905.jpg" width="905" height="1286" width_o="2048" height_o="2911" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/rock print-2_o.jpg" data-mid="12867509"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/rock print-1_905.jpg" width="905" height="1286" width_o="2048" height_o="2911" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/rock print-1_o.jpg" data-mid="12867514"  border="0" align="left"/&#62;The Moto ROKR Z6. A campaign all about freedom of movement and unconstrained communication.Red Bull&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/redbull flame_905.jpg" width="905" height="640" width_o="2000" height_o="1415" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/redbull flame_o.jpg" data-mid="12867521"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/redbull breeze_905.jpg" width="905" height="640" width_o="2000" height_o="1415" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/redbull breeze_o.jpg" data-mid="12867655"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/Shirley_905.jpg" width="905" height="640" width_o="1190" height_o="842" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/Shirley_o.jpg" data-mid="12867661"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/Can final_905.jpg" width="905" height="1282" width_o="905" height_o="1282" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/Can final_o.jpg" data-mid="12867662"  border="0" align="left"/&#62;Red Bull ‘mixed drinks’ campaign targeting nightlife youth. Each ad showcased a different mixed drink with Red Bull as the central ingredient. Whether on fire, on ice, or as a shot straight up, the illustrations worked to promote the power of the drink.Motorola&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/PT8640 path_1b_905.jpg" width="905" height="626" width_o="2048" height_o="1418" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/PT8640 path_1b_o.jpg" data-mid="12867697"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/PT8640 path_2b_905.jpg" width="905" height="1265" width_o="1159" height_o="1621" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/PT8640 path_2b_o.jpg" data-mid="12867698"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/PT8640 path_3b_905.jpg" width="905" height="1272" width_o="1159" height_o="1630" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/PT8640 path_3b_o.jpg" data-mid="12867704"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/razr_lux_outdoorlayout_905.jpg" width="905" height="371" width_o="2048" height_o="840" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/razr_lux_outdoorlayout_o.jpg" data-mid="12867714"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/razr_lux_printlayout_905.jpg" width="905" height="1279" width_o="992" height_o="1403" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/razr_lux_printlayout_o.jpg" data-mid="12867715"  border="0" align="left"/&#62;Pushing Moto RAZR Luxe further into the luxury category. This time with snakeskin and gold.Motorola&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/englishlaout V8 mercury-4_905.jpg" width="905" height="1292" width_o="2048" height_o="2925" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/englishlaout V8 mercury-4_o.jpg" data-mid="12867746"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/englishlaout V8 mercury-3_905.jpg" width="905" height="1292" width_o="2048" height_o="2925" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/englishlaout V8 mercury-3_o.jpg" data-mid="12867757"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/englishlaout V8 mercury-2_905.jpg" width="905" height="1292" width_o="2048" height_o="2925" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/englishlaout V8 mercury-2_o.jpg" data-mid="12867765"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/englishlaout V8 mercury-1_905.jpg" width="905" height="1293" width_o="2048" height_o="2926" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/englishlaout V8 mercury-1_o.jpg" data-mid="12867773"  border="0" align="left"/&#62;Making the Moto RAZR V8 sharper than ever with a campaign touting it's seamless, liquid metal design.Motorola&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/Charged20Magazine20Insertion20for20March20200720KIMONO20for20V620no20product20shot_905_905.jpg" width="905" height="1080" width_o="905" height_o="1080" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/Charged20Magazine20Insertion20for20March20200720KIMONO20for20V620no20product20shot_905_o.jpg" data-mid="12868782"  border="0" align="left"/&#62;Part of the Moto RAZR series, an ad showcasing the phone's cutting-edge speed and style.Public Service&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/hellhole_Board_905.jpg" width="905" height="666" width_o="1616" height_o="1191" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/hellhole_Board_o.jpg" data-mid="12867820"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/hellholeprint_905.jpg" width="905" height="666" width_o="1616" height_o="1191" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/hellholeprint_o.jpg" data-mid="12867821"  border="0" align="left"/&#62;Pond's&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/Sun Shade2_905.jpg" width="905" height="668" width_o="1191" height_o="880" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/Sun Shade2_o.jpg" data-mid="12867831"  border="0" align="left"/&#62;To convey the whitening power of Pond's Sun Shield to an Asian population deeply concerned with light skin, we converted a billboard into a sun shade during Beijing's 90-degree summer heat.Don't Move Photography&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/DON-t-2_905.jpg" width="905" height="1280" width_o="905" height_o="1280" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/DON-t-2_o.jpg" data-mid="12867892"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/DON-t-1_905.jpg" width="905" height="1280" width_o="905" height_o="1280" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/DON-t-1_o.jpg" data-mid="12867894"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/Brain-Heart_905.jpg" width="905" height="608" width_o="1306" height_o="878" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/Brain-Heart_o.jpg" data-mid="12867890"  border="0" align="left"/&#62;Don't Move Photography Studio wanted to get their name out in the market to attract bigger clients. After a brief conversation with them, we learned their studio policy was to put their hearts and minds into every project. Every time. No exceptions.Greenpeace&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/Bush-Unemplyment_905.jpg" width="905" height="639" width_o="1191" height_o="842" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/Bush-Unemplyment_o.jpg" data-mid="12867896"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/Bush-Oil_905.jpg" width="905" height="639" width_o="1191" height_o="842" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/Bush-Oil_o.jpg" data-mid="12867897"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/Bush-Economy_905.jpg" width="905" height="639" width_o="1191" height_o="842" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/Bush-Economy_o.jpg" data-mid="12867899"  border="0" align="left"/&#62;A campaign to incite global warming debate on the Greenpeace website forum at a time when the world was just waking up to its inconvenient truth.Motorola&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/full body print 0811-new_905.jpg" width="905" height="1280" width_o="1116" height_o="1579" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/full body print 0811-new_o.jpg" data-mid="12867922"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/OOH 0811-new_905.jpg" width="905" height="422" width_o="1969" height_o="919" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/OOH 0811-new_o.jpg" data-mid="12868353"  border="0" align="left"/&#62;A campaign that gets to the heart of what's important to youth, with a subtle nod towards minimalism.Changhong&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/35748 SlimFINAL_905.jpg" width="905" height="667" width_o="905" height_o="667" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/35748 SlimFINAL_o.jpg" data-mid="12868425"  border="0" align="left"/&#62;Motorola&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/a4-2_905.jpg" width="905" height="1280" width_o="2048" height_o="2896" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/a4-2_o.jpg" data-mid="12868484"  border="0" align="left"/&#62;A phone that speaks to both sides of you.Motorola&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/86x14_905.jpg" width="905" height="151" width_o="2048" height_o="341" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/86x14_o.jpg" data-mid="12868498"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/78.6x26.6_905.jpg" width="905" height="309" width_o="2048" height_o="700" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/78.6x26.6_o.jpg" data-mid="12868499"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/59x14_905.jpg" width="905" height="219" width_o="2048" height_o="496" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/59x14_o.jpg" data-mid="12868500"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/55x22_905.jpg" width="905" height="363" width_o="2048" height_o="822" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/55x22_o.jpg" data-mid="12868501"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/28x26.6_905.jpg" width="905" height="868" width_o="2048" height_o="1965" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/28x26.6_o.jpg" data-mid="12868506"  border="0" align="left"/&#62;Celebrating the launch of the new RAZR and the arrival of David Beckham in Los Angeles.British Airways&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/BA_Letter_DM_905.jpg" width="905" height="1279" width_o="1654" height_o="2339" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/BA_Letter_DM_o.jpg" data-mid="12868509"  border="0" align="left"/&#62;A cheeky direct marketing piece touting the benefits of flying British.Kraft&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413394/Carrot-AD Fest-h_905.jpg" width="905" height="1284" width_o="905" height_o="1284" src_o="http://payload5.cargocollective.com/1/2/64336/2413394/Carrot-AD Fest-h_o.jpg" data-mid="12882549"  border="0" align="left"/&#62;Enough said.


Agency: Ogilvy Beijing
Creative Role: Copy, Concept &#38; Direction
Executive Creative Director: Nils Andersson
Creative DIrectors: Andrew Lok, Wilson Chow
Copywriter: Matthew Curry
Art Directors: Bo Deng, Shiyang He, Rain Yu, Perry Zhang, Shengxiong Chen, Xingsheng Qi</description>
		
		<excerpt>MotorolaThe Moto ROKR Z6. A campaign all about freedom of movement and unconstrained communication.Red BullRed Bull ‘mixed drinks’ campaign targeting nightlife...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload5.cargocollective.com/1/2/64336/2413394/prt_1323130879.jpg" />

	</item>
		
		
	<item>
		<title>THE CAMRY EFFECT</title>
				
		<link>http://cargocollective.com/mattcurry/THE-CAMRY-EFFECT</link>

		<comments>http://cargocollective.com/mattcurry/following/mattcurry/THE-CAMRY-EFFECT</comments>

		<pubDate>Mon, 05 Dec 2011 18:20:55 +0000</pubDate>

		<dc:creator>Matthew Curry</dc:creator>
		
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">2413387</guid>

		<description>&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413387/CamryEffect_Devices_1200_905.jpeg" width="905" height="512" width_o="1200" height_o="679" src_o="http://payload5.cargocollective.com/1/2/64336/2413387/CamryEffect_Devices_1200_o.jpeg" data-mid="12234232"  border="0" align="left"/&#62;A collection of stories, moments and memories that connect the nearly 7 million Camry drivers out there. Every Camry has a story. And every story has an Effect. What's yours?Intro VideoTV: Camry Effect "Connections" Halftime Spot Shazamable Halftime Spot Experience&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413387/ce_full_set_905.jpg" width="905" height="471" width_o="960" height_o="500" src_o="http://payload5.cargocollective.com/1/2/64336/2413387/ce_full_set_o.jpg" data-mid="20339946"  border="0" align="left"/&#62;Homepage&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 10.51.33 AM_905.png" width="905" height="476" width_o="1675" height_o="881" src_o="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 10.51.33 AM_o.png" data-mid="12235345"  border="0" align="left"/&#62;Question Flow&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 10.54.44 AM_905.png" width="905" height="479" width_o="1660" height_o="879" src_o="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 10.54.44 AM_o.png" data-mid="12234542"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 10.55.01 AM_905.png" width="905" height="481" width_o="1663" height_o="884" src_o="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 10.55.01 AM_o.png" data-mid="12235284"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.38.34 AM_905.png" width="905" height="481" width_o="1659" height_o="882" src_o="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.38.34 AM_o.png" data-mid="12235856"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.38.49 AM_905.png" width="905" height="481" width_o="1660" height_o="883" src_o="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.38.49 AM_o.png" data-mid="12235866"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.11.19 AM_905.png" width="905" height="481" width_o="1660" height_o="884" src_o="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.11.19 AM_o.png" data-mid="12235626"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.11.33 AM_905.png" width="905" height="481" width_o="1659" height_o="883" src_o="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.11.33 AM_o.png" data-mid="12235631"  border="0" align="left"/&#62;Further Facts &#38; Stats&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.11.57 AM_905.png" width="905" height="480" width_o="1659" height_o="880" src_o="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.11.57 AM_o.png" data-mid="12235952"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.12.38 AM_905.png" width="905" height="480" width_o="1660" height_o="882" src_o="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.12.38 AM_o.png" data-mid="12235954"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.13.08 AM_905.png" width="905" height="480" width_o="1661" height_o="881" src_o="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.13.08 AM_o.png" data-mid="12235955"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.18.13 AM_905.png" width="905" height="479" width_o="1660" height_o="879" src_o="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.18.13 AM_o.png" data-mid="12235959"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.19.34 AM_905.png" width="905" height="480" width_o="1659" height_o="881" src_o="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.19.34 AM_o.png" data-mid="12235961"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.21.26 AM_905.png" width="905" height="480" width_o="1659" height_o="880" src_o="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.21.26 AM_o.png" data-mid="12235962"  border="0" align="left"/&#62;Explore Effects by Theme&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.29.52 AM_905.png" width="905" height="478" width_o="1659" height_o="878" src_o="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.29.52 AM_o.png" data-mid="12235549"  border="0" align="left"/&#62;Explore Effects by Location&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 10.52.32 AM_905.png" width="905" height="481" width_o="1660" height_o="883" src_o="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 10.52.32 AM_o.png" data-mid="12235554"  border="0" align="left"/&#62;Explore Effects by Timeline&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 10.53.32 AM_905.png" width="905" height="482" width_o="1659" height_o="884" src_o="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 10.53.32 AM_o.png" data-mid="12235558"  border="0" align="left"/&#62;Created 'Effects'&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413387/Modder_Scene_2_1200_905.jpeg" width="905" height="269" width_o="1200" height_o="357" src_o="http://payload5.cargocollective.com/1/2/64336/2413387/Modder_Scene_2_1200_o.jpeg" data-mid="12234604"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.36.09 AM_905.png" width="905" height="487" width_o="1489" height_o="802" src_o="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.36.09 AM_o.png" data-mid="12235786"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.35.09 AM_905.png" width="905" height="489" width_o="1482" height_o="802" src_o="http://payload5.cargocollective.com/1/2/64336/2413387/Screen shot 2011-12-08 at 11.35.09 AM_o.png" data-mid="12235788"  border="0" align="left"/&#62;Site SnapshotThe Camry Effect
How do you celebrate a car that’s played a part in more first dates, first kisses, road trips and first drives than any other car in America? Easy. Make it the most reviewed car on the planet. And, along the way, allow people to illustrate and share their Camry stories, moments and memories. This is the essence of the “Camry Effect”—an interactive, online experience that invites the nearly seven million Camry drivers in America to detail their Camry experiences. The result? A series of dynamic, personalized “Effects” specific to you and your time with Camry.

camryeffect.com
#camryeffect



Agency: Saatchi &#38; Saatchi LA
Creative Role: Concept, Copy &#38; Creative Direction
Executive Creative Director: Chris Adams, Margaret Keene
Creative Director: Andre Le Masurier
ACD / Copywriter: Matthew Curry
ACD / Art Director: Brad Burke
Art Director: Ricardo Yosy, Erek Vinluan
Designer: Jeremy Little
Copywriters: Jeff Nieberding, Chelsea Dubois, Alex Solarte, Jonathan Pelleg, Matty Poitras
Creative Technology Director: Chris Kief
Director User Experience: Shaun Rance
User Experience Designer: Emily Smith

Development &#38; Digital Production: Resn
Executive Producer: Jonathan Hawke
Producer: Mark Wordsworth
Art Director: Franc Cheetham

3D Production: Qube Konstrukt
Creative Director: Adam Gardiner
Office Manger: Frank Franzese
Art Director: Janine Wurfel

Video Production: Ironclaw
Director: Sean Koriakin
Executive Producer: Greg Talmage
Art Director: Jeremy Wabiszczewicz

Music: Comma Music
Sound Design &#38; Mix: Lime Studios
Mixer: Joel Waters, Lindsey Alvarez
Voice Over: Phil Leavitt</description>
		
		<excerpt>A collection of stories, moments and memories that connect the nearly 7 million Camry drivers out there. Every Camry has a story. And every story has an Effect....</excerpt>

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	<item>
		<title>NIKE PERFORMANCE CENTER</title>
				
		<link>http://cargocollective.com/mattcurry/NIKE-PERFORMANCE-CENTER</link>

		<comments>http://cargocollective.com/mattcurry/following/mattcurry/NIKE-PERFORMANCE-CENTER</comments>

		<pubDate>Mon, 05 Dec 2011 18:20:23 +0000</pubDate>

		<dc:creator>Matthew Curry</dc:creator>
		
		<category><![CDATA[Nike ]]></category>

		<guid isPermaLink="false">2413383</guid>

		<description>Homepage&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413383/npc_1_home_a_905.png" width="905" height="845" width_o="1196" height_o="1118" src_o="http://payload5.cargocollective.com/1/2/64336/2413383/npc_1_home_a_o.png" data-mid="12869059"  border="0" align="left"/&#62;Site Flow&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413383/npc_6_your_plan_905.png" width="905" height="793" width_o="1196" height_o="1049" src_o="http://payload5.cargocollective.com/1/2/64336/2413383/npc_6_your_plan_o.png" data-mid="12869081"  border="0" align="left"/&#62;Training Threads&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413383/npc_4_plan_age_905.png" width="905" height="872" width_o="1196" height_o="1153" src_o="http://payload5.cargocollective.com/1/2/64336/2413383/npc_4_plan_age_o.png" data-mid="12869097"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413383/npc_5_plan_component_905.png" width="905" height="872" width_o="1196" height_o="1153" src_o="http://payload5.cargocollective.com/1/2/64336/2413383/npc_5_plan_component_o.png" data-mid="12869102"  border="0" align="left"/&#62;Dashboard&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413383/npc_7_athlete_reports_905.png" width="905" height="840" width_o="1196" height_o="1111" src_o="http://payload5.cargocollective.com/1/2/64336/2413383/npc_7_athlete_reports_o.png" data-mid="12869132"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413383/npc_8_dashboard_905.png" width="905" height="812" width_o="1196" height_o="1074" src_o="http://payload5.cargocollective.com/1/2/64336/2413383/npc_8_dashboard_o.png" data-mid="12869138"  border="0" align="left"/&#62;Supplemental Images&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413383/npc_precision_1_905.jpg" width="905" height="660" width_o="973" height_o="710" src_o="http://payload5.cargocollective.com/1/2/64336/2413383/npc_precision_1_o.jpg" data-mid="12869185"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413383/npc_precision_2_905.jpg" width="905" height="660" width_o="973" height_o="710" src_o="http://payload5.cargocollective.com/1/2/64336/2413383/npc_precision_2_o.jpg" data-mid="12869187"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413383/npc_precision_3_905.jpg" width="905" height="660" width_o="973" height_o="710" src_o="http://payload5.cargocollective.com/1/2/64336/2413383/npc_precision_3_o.jpg" data-mid="12869188"  border="0" align="left"/&#62;Concept Visuals&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413383/npc_precision_5_905.jpg" width="905" height="597" width_o="2048" height_o="1352" src_o="http://payload5.cargocollective.com/1/2/64336/2413383/npc_precision_5_o.jpg" data-mid="12869192"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413383/npc_precision_6_905.jpg" width="905" height="735" width_o="905" height_o="735" src_o="http://payload5.cargocollective.com/1/2/64336/2413383/npc_precision_6_o.jpg" data-mid="12869194"  border="0" align="left"/&#62;Concept Sketches&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413383/10_Enviro Frame 1_905.jpg" width="905" height="519" width_o="2048" height_o="1174" src_o="http://payload5.cargocollective.com/1/2/64336/2413383/10_Enviro Frame 1_o.jpg" data-mid="12869279"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/64336/2413383/11_Enviro Frame 2b_905.jpg" width="905" height="518" width_o="2048" height_o="1172" src_o="http://payload5.cargocollective.com/1/2/64336/2413383/11_Enviro Frame 2b_o.jpg" data-mid="12869283"  border="0" align="left"/&#62;
Nike Performance Center: The future of Nike training

AKQA was tasked with envisioning the future of Nike's training brand - both digitally and in the real world. Utilizing the SPARQ platform as a backbone we concepted what the future of training would look like. The project was broken into a few main pillars: branding (overall tone, look &#38; feel), the physical building (which would be located at the Nike HQ campus in Beaverton, Oregon), and finally the digital aspect (website, mobile, social media). I helped lead the project from a copy and conceptual standpoint, helping to structure the idea into a platform that could be built upon for years to come.



Agency: AKQA
Creative Role: Copy, Concept &#38; Direction
Group Creative Director: Neil Robinson
Creative Director: Kim Laama
Interaction Design Director: Dan Linsky
Senior Writer: Matthew Curry
Senior Designer: Brad Burke
Additional Design &#38; 3D: Eiji Muroichi
Concept Artist: Marshall Almeida
Account Executive: James Jenkins
Project Management: Chris Galvin</description>
		
		<excerpt>HomepageSite FlowTraining ThreadsDashboardSupplemental ImagesConcept VisualsConcept Sketches Nike Performance Center: The future of Nike training  AKQA was tasked...</excerpt>

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