http://cargocollective.com Marty Muthuswami - Copywriter / Filmmaker Wed, 03 Apr 2013 08:46:21 +0000 http://cargocollective.com en http://cargocollective.com/martymuthuswami/Sonic-Catalog http://cargocollective.com/martymuthuswami/following/martymuthuswami/Sonic-Catalog Wed, 03 Apr 2013 08:46:21 +0000 Marty Muthuswami - Copywriter / Filmmaker 5323661 My partner and I made the 2013 Sonic Catalog.You can head over to your local Chevy dealer to pick one up. <img src="http://payload151.cargocollective.com/1/1/59912/5323661/photo 1.JPG" width="670" height="500" width_o="750" height_o="560" src_o="http://payload151.cargocollective.com/1/1/59912/5323661/photo 1_o.JPG" data-mid="28641857" border="0" align="left"/><img src="http://payload151.cargocollective.com/1/1/59912/5323661/photo 2.JPG" width="670" height="500" width_o="750" height_o="560" src_o="http://payload151.cargocollective.com/1/1/59912/5323661/photo 2_o.JPG" data-mid="28641858" border="0" align="left"/><img src="http://payload151.cargocollective.com/1/1/59912/5323661/photo 3.JPG" width="670" height="500" width_o="750" height_o="560" src_o="http://payload151.cargocollective.com/1/1/59912/5323661/photo 3_o.JPG" data-mid="28641860" border="0" align="left"/><img src="http://payload151.cargocollective.com/1/1/59912/5323661/photo 4.JPG" width="670" height="500" width_o="750" height_o="560" src_o="http://payload151.cargocollective.com/1/1/59912/5323661/photo 4_o.JPG" data-mid="28641864" border="0" align="left"/><img src="http://payload151.cargocollective.com/1/1/59912/5323661/photo 5.JPG" width="670" height="500" width_o="750" height_o="560" src_o="http://payload151.cargocollective.com/1/1/59912/5323661/photo 5_o.JPG" data-mid="28641865" border="0" align="left"/> My partner and I made the 2013 Sonic Catalog.You can head over to your local Chevy dealer to pick one up. http://cargocollective.com/martymuthuswami/Under-the-Blue-Arch http://cargocollective.com/martymuthuswami/following/martymuthuswami/Under-the-Blue-Arch Mon, 15 Oct 2012 16:04:05 +0000 Marty Muthuswami - Copywriter / Filmmaker 4261246 Under the Blue Arch is an ongoing campaign about a witty group of sales people who love nothing more than laughing and selling Chevys. Hilarity ensues. Even more hilarity will ensue when I finally get around to uploading everything. Under the Blue Arch is an ongoing campaign about a witty group of sales people who love nothing more than laughing and selling Chevys. Hilarity ensues. Even more... http://cargocollective.com/martymuthuswami/Chevy-Sonic http://cargocollective.com/martymuthuswami/following/martymuthuswami/Chevy-Sonic Mon, 15 Oct 2012 16:04:05 +0000 Marty Muthuswami - Copywriter / Filmmaker 4261131 My partner and I created the digital work for the 'Let's Do This' campaign which launched the Chevy Sonic. Sonic's stunts were so thrilling and interesting that we took to the internet to let people explore more about each stunt. Gold Pencil and Bronze Lion winner for Interactive Campaign 2012. <img src="http://payload98.cargocollective.com/1/1/59912/4261131/ldt.jpg" width="517" height="1768" width_o="517" height_o="1768" src_o="http://payload98.cargocollective.com/1/1/59912/4261131/ldt_o.jpg" data-mid="22471036" border="0" align="left"/><img src="http://payload98.cargocollective.com/1/1/59912/4261131/Gold_Pencil.jpg" width="670" height="271" width_o="1540" height_o="625" src_o="http://payload98.cargocollective.com/1/1/59912/4261131/Gold_Pencil_o.jpg" data-mid="22471361" border="0" align="left"/> My partner and I created the digital work for the 'Let's Do This' campaign which launched the Chevy Sonic. Sonic's stunts were so thrilling and interesting that we... http://cargocollective.com/martymuthuswami/Southwest-Airlines http://cargocollective.com/martymuthuswami/following/martymuthuswami/Southwest-Airlines Thu, 13 Oct 2011 10:12:11 +0000 Marty Muthuswami - Copywriter / Filmmaker 2106323 agency: Cramer-Krasselt status: transformed into another campaign which is currently being produced. problem: Southwest is coming to Atlanta - a place where they've never flown before. so how can we get people to choose Southwest over the airlines they've always flown. solution: use Southwest's policies to convince people they've been 'brainwashed' into paying for things they shouldn't have to pay for. we started with creating a fictitious "Southwest De-brainwashing Center." then we created TV spots, OOH, banners ads and facebook apps to help people get de-brainwashed. after the tv spots would run, we would have OOH, print and digital help drive the message. <img src="http://payload.cargocollective.com/1/1/59912/2106323/db3.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/1/59912/2106323/db3_o.jpg" data-mid="10697952" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59912/2106323/db4.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/1/59912/2106323/db4_o.jpg" data-mid="10697956" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59912/2106323/db6.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/1/59912/2106323/db6_o.jpg" data-mid="10697964" border="0" align="left"/> then we created a facebook app where people could actually de-brainwash themselves, get a 'certificate' and use that as an id tag for their luggage <img src="http://payload.cargocollective.com/1/1/59912/2106323/db5.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/1/59912/2106323/db5_o.jpg" data-mid="10697957" border="0" align="left"/> lastly, once people were de-brainwashed and on the plane, we decided to offer them free mp3 downloads of white noise - with the occasional not-so-subliminal message to 'de-brainwash themselves' - to help them sleep on the plane. <img src="http://payload.cargocollective.com/1/1/59912/2106323/db7.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/1/59912/2106323/db7_o.jpg" data-mid="10697966" border="0" align="left"/> copywriter: marty muthuswami art director: nate brown agency: Cramer-Krasselt status: transformed into another campaign which is currently being produced. problem: Southwest is coming to Atlanta - a place where... http://cargocollective.com/martymuthuswami/Makers-Mark http://cargocollective.com/martymuthuswami/following/martymuthuswami/Makers-Mark Thu, 12 May 2011 13:17:12 +0000 Marty Muthuswami - Copywriter / Filmmaker 1436104 problem: technology has made it so people are losing touch with real interactions big idea: position makers mark as the drink for people who are ready to grow up, leave behind their toys and leave a real impression in the world <img src="http://payload.cargocollective.com/1/1/59912/1436104/maker1.jpg" width="460" height="595" width_o="460" height_o="595" src_o="http://payload.cargocollective.com/1/1/59912/1436104/maker1_o.jpg" data-mid="6994177" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59912/1436104/maker2.jpg" width="460" height="595" width_o="460" height_o="595" src_o="http://payload.cargocollective.com/1/1/59912/1436104/maker2_o.jpg" data-mid="6994180" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59912/1436104/maker3.jpg" width="594" height="460" width_o="594" height_o="460" src_o="http://payload.cargocollective.com/1/1/59912/1436104/maker3_o.jpg" data-mid="6994183" border="0" align="left"/> we would also have a series of in bar ads to drive home the message and get people to order maker's <img src="http://payload.cargocollective.com/1/1/59912/1436104/makerCoaster.jpg" width="670" height="517" width_o="2048" height_o="1582" src_o="http://payload.cargocollective.com/1/1/59912/1436104/makerCoaster_o.jpg" data-mid="7364849" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59912/1436104/makerGlassFinal.jpg" width="670" height="517" width_o="2048" height_o="1582" src_o="http://payload.cargocollective.com/1/1/59912/1436104/makerGlassFinal_o.jpg" data-mid="7364853" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59912/1436104/makerAmbient1.jpg" width="594" height="460" width_o="594" height_o="460" src_o="http://payload.cargocollective.com/1/1/59912/1436104/makerAmbient1_o.jpg" data-mid="6994194" border="0" align="left"/> copywriter: marty muthuswami art director: jason corey problem: technology has made it so people are losing touch with real interactions big idea: position makers mark as the drink for people who are ready to grow up,... http://cargocollective.com/martymuthuswami/The-Marines http://cargocollective.com/martymuthuswami/following/martymuthuswami/The-Marines Wed, 04 May 2011 22:53:49 +0000 Marty Muthuswami - Copywriter / Filmmaker 1399971 problem: high school and college aged kids aren't thinking about joining the marines and the ones that do are fearful of bootcamp. big idea: we created fantasy bootcamp to increase recruit enrollment and to get people over their fear of bootcamp. Untitled from Marty Muthuswami on Vimeo. <img src="http://payload.cargocollective.com/1/1/59912/1399971/banner_yahoosports2.jpg" width="670" height="405" width_o="1297" height_o="785" src_o="http://payload.cargocollective.com/1/1/59912/1399971/banner_yahoosports2_o.jpg" data-mid="7180948" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59912/1399971/banners1.jpg" width="670" height="405" width_o="2048" height_o="1239" src_o="http://payload.cargocollective.com/1/1/59912/1399971/banners1_o.jpg" data-mid="7180950" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59912/1399971/banner_ign2.jpg" width="670" height="403" width_o="1298" height_o="781" src_o="http://payload.cargocollective.com/1/1/59912/1399971/banner_ign2_o.jpg" data-mid="7180946" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/59912/1399971/bootcamp_webpages.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/59912/1399971/bootcamp_webpages_o.jpg" data-mid="6994826" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59912/1399971/bootcamp_webpages1.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/59912/1399971/bootcamp_webpages1_o.jpg" data-mid="6994855" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59912/1399971/web_page4.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/59912/1399971/web_page4_o.jpg" data-mid="7183105" border="0" align="left"/> copywriter: marty muthuswami art director: art simmons problem: high school and college aged kids aren't thinking about joining the marines and the ones that do are fearful of bootcamp. big idea: we created fantasy... http://cargocollective.com/martymuthuswami/Resume http://cargocollective.com/martymuthuswami/following/martymuthuswami/Resume Tue, 15 Mar 2011 11:00:44 +0000 Marty Muthuswami - Copywriter / Filmmaker 1171594 big idea: "I don't want to sell anything, buy anything, or process anything as a career. I don't want to sell anything bought or processed, or buy anything sold or processed, or process anything sold, bought, or processed, or repair anything sold, bought, or processed. You know, as a career, I don't want to do that." -Lloyd Dobler, Say Anything <img src="http://payload.cargocollective.com/1/1/59912/1171594/MartyMuthuswami_Resume.jpg" width="670" height="867" width_o="1275" height_o="1651" src_o="http://payload.cargocollective.com/1/1/59912/1171594/MartyMuthuswami_Resume_o.jpg" data-mid="23967441" border="0" align="left"/> big idea: "I don't want to sell anything, buy anything, or process anything as a career. I don't want to sell anything bought or processed, or buy anything sold or... http://cargocollective.com/martymuthuswami/Short-Films http://cargocollective.com/martymuthuswami/following/martymuthuswami/Short-Films Tue, 15 Mar 2011 10:49:09 +0000 Marty Muthuswami - Copywriter / Filmmaker 1174558 big idea: these are some shorts i've made. feel free to laugh and cry or both at the same time which I call 'lying' but that means something else to other people. don't forget the popcorn. before you watch my films, maybe you'd like to watch me be funny. this is a chick flick. it's got some good scenes but mostly it might melt your heart. this is me documenting my first half-marathon. this is a music video i made about darth vader being a terrible roommate. nerds think it's funny, chicks don't really get it. big idea: these are some shorts i've made. feel free to laugh and cry or both at the same time which I call 'lying' but that means something else to other people.... http://cargocollective.com/martymuthuswami/Milkbone http://cargocollective.com/martymuthuswami/following/martymuthuswami/Milkbone Mon, 14 Mar 2011 19:17:58 +0000 Marty Muthuswami - Copywriter / Filmmaker 1171341 problem: people have been bombarded with expensive dog sweaters and costly treats big idea: give dog lovers a new way to interact with their best buds we started by creating a website that allows people to write custom messages on treats <img src="http://payload.cargocollective.com/1/1/59912/1171341/MilkBone_MicrositePage1FINAL.jpg" width="670" height="405" width_o="670" height_o="405" src_o="http://payload.cargocollective.com/1/1/59912/1171341/MilkBone_MicrositePage1FINAL_o.jpg" data-mid="7182912" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59912/1171341/MilkBone_MicrositePage2FINAL.jpg" width="670" height="405" width_o="670" height_o="405" src_o="http://payload.cargocollective.com/1/1/59912/1171341/MilkBone_MicrositePage2FINAL_o.jpg" data-mid="7182914" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59912/1171341/MilkBone_MicrositePage3FINAL.jpg" width="670" height="405" width_o="670" height_o="405" src_o="http://payload.cargocollective.com/1/1/59912/1171341/MilkBone_MicrositePage3FINAL_o.jpg" data-mid="7182916" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59912/1171341/MilkBone_MicrositePage4FINAL.jpg" width="670" height="405" width_o="670" height_o="405" src_o="http://payload.cargocollective.com/1/1/59912/1171341/MilkBone_MicrositePage4FINAL_o.jpg" data-mid="7182917" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59912/1171341/MilkBone_Treats_700.jpg" width="670" height="364" width_o="700" height_o="381" src_o="http://payload.cargocollective.com/1/1/59912/1171341/MilkBone_Treats_700_o.jpg" data-mid="7182919" border="0" align="left"/> then we thought that since you can talk to your pup through the treats, it's only fair that your dog can talk to you. <img src="http://payload.cargocollective.com/1/1/59912/1171341/MilkBone_App_700.jpg" width="670" height="425" width_o="700" height_o="445" src_o="http://payload.cargocollective.com/1/1/59912/1171341/MilkBone_App_700_o.jpg" data-mid="7182907" border="0" align="left"/> waste bags will be placed at dog parks to get people thinking about Milk-Bone and drive people to check out the website <img src="http://payload.cargocollective.com/1/1/59912/1171341/MilkBone_Bags_700.jpg" width="670" height="395" width_o="700" height_o="413" src_o="http://payload.cargocollective.com/1/1/59912/1171341/MilkBone_Bags_700_o.jpg" data-mid="7182908" border="0" align="left"/> finally, we came up with radio spots to make people aware of our message <img src="http://payload.cargocollective.com/1/1/59912/1171341/MilkBone_Pandora_700.jpg" width="670" height="404" width_o="700" height_o="423" src_o="http://payload.cargocollective.com/1/1/59912/1171341/MilkBone_Pandora_700_o.jpg" data-mid="7182918" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59912/1171341/MilkBone_BannerAd_700.jpg" width="670" height="425" width_o="700" height_o="445" src_o="http://payload.cargocollective.com/1/1/59912/1171341/MilkBone_BannerAd_700_o.jpg" data-mid="7182911" border="0" align="left"/> copy writer: marty muthuswami art director: matt minidis problem: people have been bombarded with expensive dog sweaters and costly treats big idea: give dog lovers a new way to interact with their best buds we started... http://cargocollective.com/martymuthuswami/Nationwide-Renters-Insurance http://cargocollective.com/martymuthuswami/following/martymuthuswami/Nationwide-Renters-Insurance Wed, 02 Mar 2011 13:31:17 +0000 Marty Muthuswami - Copywriter / Filmmaker 1123504 problem: college aged kids don't think they need renters insurance because they don't have anything to insure. big idea: your stuff is worth more than you think and protecting it is cheaper than you thought <img src="http://payload.cargocollective.com/1/1/59912/1123504/nationwide-1-web.jpg" width="662" height="857" width_o="662" height_o="857" src_o="http://payload.cargocollective.com/1/1/59912/1123504/nationwide-1-web_o.jpg" data-mid="5644263" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59912/1123504/nationwide-1.jpg" width="670" height="866" width_o="1000" height_o="1294" src_o="http://payload.cargocollective.com/1/1/59912/1123504/nationwide-1_o.jpg" data-mid="5644265" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59912/1123504/nationwide-2.jpg" width="670" height="866" width_o="1000" height_o="1294" src_o="http://payload.cargocollective.com/1/1/59912/1123504/nationwide-2_o.jpg" data-mid="5644268" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59912/1123504/Nationwide-app-web.jpg" width="670" height="517" width_o="1109" height_o="857" src_o="http://payload.cargocollective.com/1/1/59912/1123504/Nationwide-app-web_o.jpg" data-mid="5644269" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59912/1123504/nationwide-wildposting-web.jpg" width="670" height="452" width_o="1270" height_o="857" src_o="http://payload.cargocollective.com/1/1/59912/1123504/nationwide-wildposting-web_o.jpg" data-mid="5644272" border="0" align="left"/> copywriter: marty muthuswami art director: david mccradden problem: college aged kids don't think they need renters insurance because they don't have anything to insure. big idea: your stuff is worth more than you think...