http://cargocollective.com Mark Lawson & Jeff Guenther Fri, 18 May 2012 11:40:22 +0000 http://cargocollective.com en http://cargocollective.com/markandjeff/Sunrun http://cargocollective.com/markandjeff/following/markandjeff/Sunrun Fri, 18 May 2012 11:40:22 +0000 Mark Lawson & Jeff Guenther 3430948 The campaign includes outdoor, digital, a website refresh, online video content, events, print and three TV spots that get to the bottom of the rational decisions behind going solar. While we can all agree that doing something great for the environment makes us feel good on an emotional level, we found that most people are pretty motivated by having an alternative to big power companies, and are even more motivated at the prospect of saving a few bucks on their electricity bills. Director: by Mike Maguire Landing page video OOH <img src="http://payload56.cargocollective.com/1/1/48427/3430948/HYBRID SMALLER.jpg" width="670" height="242" width_o="1350" height_o="488" src_o="http://payload56.cargocollective.com/1/1/48427/3430948/HYBRID SMALLER_o.jpg" data-mid="17907807" border="0" align="left"/><img src="http://payload56.cargocollective.com/1/1/48427/3430948/SAVES SMALLER.jpg" width="670" height="208" width_o="1350" height_o="420" src_o="http://payload56.cargocollective.com/1/1/48427/3430948/SAVES SMALLER_o.jpg" data-mid="17907810" border="0" align="left"/><img src="http://payload56.cargocollective.com/1/1/48427/3430948/BothWays1 SMALLER.jpg" width="670" height="227" width_o="1350" height_o="458" src_o="http://payload56.cargocollective.com/1/1/48427/3430948/BothWays1 SMALLER_o.jpg" data-mid="17907814" border="0" align="left"/><img src="http://payload56.cargocollective.com/1/1/48427/3430948/PAYING LESS SMALLER.jpg" width="670" height="242" width_o="1350" height_o="488" src_o="http://payload56.cargocollective.com/1/1/48427/3430948/PAYING LESS SMALLER_o.jpg" data-mid="17907794" border="0" align="left"/> The campaign includes outdoor, digital, a website refresh, online video content, events, print and three TV spots that get to the bottom of the rational decisions... http://cargocollective.com/markandjeff/Riverbed-Technology http://cargocollective.com/markandjeff/following/markandjeff/Riverbed-Technology Wed, 14 Sep 2011 11:37:44 +0000 Mark Lawson & Jeff Guenther 2003020 We just rolled-out a new brand campaign for Riverbed, a big player in the IT network performance space. We avoided going into the technical details of what Riverbed technology does, and instead focused the feeling of empowerment one gets after actually implementing Riverbed. We leaned into the truth that IT people only seem to get attention when something goes wrong, and we set out to change that by celebrating them and their triumphs. Photographer: Terry Heffernan <img src="http://payload.cargocollective.com/1/1/48427/2003020/crush.jpg" width="670" height="376" width_o="1098" height_o="617" src_o="http://payload.cargocollective.com/1/1/48427/2003020/crush_o.jpg" data-mid="9952891" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48427/2003020/say uncle stroke.jpg" width="670" height="376" width_o="1098" height_o="617" src_o="http://payload.cargocollective.com/1/1/48427/2003020/say uncle stroke_o.jpg" data-mid="9952824" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48427/2003020/kiss.jpg" width="670" height="376" width_o="1098" height_o="617" src_o="http://payload.cargocollective.com/1/1/48427/2003020/kiss_o.jpg" data-mid="9953029" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48427/2003020/kick.jpg" width="670" height="376" width_o="1098" height_o="617" src_o="http://payload.cargocollective.com/1/1/48427/2003020/kick_o.jpg" data-mid="9953108" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48427/2003020/push.jpg" width="670" height="376" width_o="1098" height_o="617" src_o="http://payload.cargocollective.com/1/1/48427/2003020/push_o.jpg" data-mid="9953179" border="0" align="left"/> We just rolled-out a new brand campaign for Riverbed, a big player in the IT network performance space. We avoided going into the technical details of what Riverbed... http://cargocollective.com/markandjeff/EA-Sports-Madden http://cargocollective.com/markandjeff/following/markandjeff/EA-Sports-Madden Wed, 14 Sep 2011 10:56:44 +0000 Mark Lawson & Jeff Guenther 578140 <img src="http://payload.cargocollective.com/1/1/48427/578140/Madden1.jpg" width="670" height="871" width_o="1182" height_o="1538" src_o="http://payload.cargocollective.com/1/1/48427/578140/Madden1_o.jpg" data-mid="2659687" border="0" align="left"/> AD:Kirsten Modestow AD:Kirsten Modestow http://cargocollective.com/markandjeff/The-Arc http://cargocollective.com/markandjeff/following/markandjeff/The-Arc Wed, 14 Sep 2011 10:56:22 +0000 Mark Lawson & Jeff Guenther 2003135 Director: Harry Cocciolo Fullscreen Director: Harry Cocciolo http://cargocollective.com/markandjeff/Aol-Editions http://cargocollective.com/markandjeff/following/markandjeff/Aol-Editions Tue, 13 Sep 2011 18:41:47 +0000 Mark Lawson & Jeff Guenther 1999730 To launch AOL's new iPad app. Editions, we created a demo truck and sent it to New York, San Francisco, and Chicago to get the app into people's hands. It's a digital magazine that reads you - which means it gets to know your likes and dislikes and then custom tailors and delivers a daily magazine to your iPad. We also created online, outdoor in key markets as well as a video demonstrating how Editions' algorithms tap into your personal tastes. Director: Bucky Fukumoto <img src="http://payload.cargocollective.com/1/1/48427/1999730/IMG_6550.JPG" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/48427/1999730/IMG_6550_o.JPG" data-mid="9951144" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/48427/1999730/IMG_6551.JPG" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/48427/1999730/IMG_6551_o.JPG" data-mid="9951159" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/48427/1999730/IMG_3653.jpg" width="670" height="478" width_o="2048" height_o="1462" src_o="http://payload.cargocollective.com/1/1/48427/1999730/IMG_3653_o.jpg" data-mid="9951163" border="0" align="left"/> To launch AOL's new iPad app. Editions, we created a demo truck and sent it to New York, San Francisco, and Chicago to get the app into people's hands. It's a... http://cargocollective.com/markandjeff/Bank-of-the-West http://cargocollective.com/markandjeff/following/markandjeff/Bank-of-the-West Tue, 13 Sep 2011 17:14:34 +0000 Mark Lawson & Jeff Guenther 1999403 Our first brand TV spot for the Bank of the West debuted on ESPN during The Tennis Classic. Rather than focusing on the bank's offerings, we wanted to celebrate the modern west, and the spirit of optimism and hard-working entrepreneurialism in the bank's customers. In this context, the west is more than a place that's thousands of miles away from the big banks in the east - it's also a mentality that's as far away from Wall Street as it gets. Director: David Holm Fullscreen The next phase of the campaign features real customers whose stories embody the spirit of the west. Fullscreen Fullscreen Fullscreen Brand posters and print <img src="http://payload.cargocollective.com/1/1/48427/1999403/BOW11058_Posters_090111_22x28_1_R2_Alt2_Beach.jpg" width="576" height="733" width_o="576" height_o="733" src_o="http://payload.cargocollective.com/1/1/48427/1999403/BOW11058_Posters_090111_22x28_1_R2_Alt2_Beach_o.jpg" data-mid="9957406" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48427/1999403/BOW11058_Posters_090111_22x28_4_R1_BOAT.jpg" width="576" height="733" width_o="576" height_o="733" src_o="http://payload.cargocollective.com/1/1/48427/1999403/BOW11058_Posters_090111_22x28_4_R1_BOAT_o.jpg" data-mid="9957760" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48427/1999403/BOW11058_Posters_090111_22x28_7_R3_Guitar.jpg" width="576" height="733" width_o="576" height_o="733" src_o="http://payload.cargocollective.com/1/1/48427/1999403/BOW11058_Posters_090111_22x28_7_R3_Guitar_o.jpg" data-mid="9957539" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48427/1999403/BOW11058_Posters_090111_22x28_5_R5_purple.jpg" width="576" height="733" width_o="576" height_o="733" src_o="http://payload.cargocollective.com/1/1/48427/1999403/BOW11058_Posters_090111_22x28_5_R5_purple_o.jpg" data-mid="9957750" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48427/1999403/BOW11058_Posters_090111_22x28_2_R4_Motorcycle.jpg" width="576" height="733" width_o="576" height_o="733" src_o="http://payload.cargocollective.com/1/1/48427/1999403/BOW11058_Posters_090111_22x28_2_R4_Motorcycle_o.jpg" data-mid="9957768" border="0" align="left"/> Our first brand TV spot for the Bank of the West debuted on ESPN during The Tennis Classic. Rather than focusing on the bank's offerings, we wanted to celebrate... http://cargocollective.com/markandjeff/Yelp http://cargocollective.com/markandjeff/following/markandjeff/Yelp Tue, 13 Sep 2011 16:47:16 +0000 Mark Lawson & Jeff Guenther 576765 Yelp came to us in need of a strategy to get people downloading and using their mobile app. We decided to reach people when and where the application is most useful to them – when they’re out and about. Outdoor boards position Yelp as the answer to everything from satisfying late night taco cravings, to finding a great chiropractor. <img src="http://payload.cargocollective.com/1/1/48427/576765/yelp1.jpg" width="670" height="354" width_o="1496" height_o="791" src_o="http://payload.cargocollective.com/1/1/48427/576765/yelp1_o.jpg" data-mid="2654152" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48427/576765/yelp2.jpg" width="670" height="354" width_o="1496" height_o="791" src_o="http://payload.cargocollective.com/1/1/48427/576765/yelp2_o.jpg" data-mid="2654154" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48427/576765/yelp3.jpg" width="670" height="354" width_o="1496" height_o="791" src_o="http://payload.cargocollective.com/1/1/48427/576765/yelp3_o.jpg" data-mid="2654176" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48427/576765/yelp5.jpg" width="670" height="354" width_o="1496" height_o="791" src_o="http://payload.cargocollective.com/1/1/48427/576765/yelp5_o.jpg" data-mid="2654255" border="0" align="left"/> Yelp came to us in need of a strategy to get people downloading and using their mobile app. We decided to reach people when and where the application is most... http://cargocollective.com/markandjeff/Santi-Wine http://cargocollective.com/markandjeff/following/markandjeff/Santi-Wine Tue, 13 Sep 2011 16:47:15 +0000 Mark Lawson & Jeff Guenther 579020 A lot of wine ads would have you believe that contrived feasts in the Italian Countryside featuring smiley, beautiful people, elegant food and a vineyard's entire product line facing labels-out, make their wines authentically Italian. That's preposterous, we debunked that myth by illustrating that Santi's ads are as genuine as the wine itself. <img src="http://payload.cargocollective.com/1/1/48427/579020/santiv1.jpg" width="670" height="809" width_o="1200" height_o="1449" src_o="http://payload.cargocollective.com/1/1/48427/579020/santiv1_o.jpg" data-mid="2663950" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/48427/579020/santiv2.jpg" width="670" height="809" width_o="1200" height_o="1449" src_o="http://payload.cargocollective.com/1/1/48427/579020/santiv2_o.jpg" data-mid="2664096" border="0" align="left"/> A lot of wine ads would have you believe that contrived feasts in the Italian Countryside featuring smiley, beautiful people, elegant food and a vineyard's entire... http://cargocollective.com/markandjeff/CAS-Extreme-Mammals http://cargocollective.com/markandjeff/following/markandjeff/CAS-Extreme-Mammals Tue, 13 Sep 2011 16:47:10 +0000 Mark Lawson & Jeff Guenther 577438 To announce the arrival of the new Extreme Mammals exhibit we had a giant packing crate built, loaded it onto a flatbed truck and took it for an extended tour of the city. The truck was small enough to occupy parking spaces, so no permits were required on its many stops to tourist, shopping and entertainment destinations. The crate was accompanied by a staff in Academy uniforms to answer any questions people had about the exhibit, and included one staff member inside the crate to pound on its walls and startle passersby – people loved it. <img src="http://payload.cargocollective.com/1/1/48427/577438/TEMP-Image_1_11.jpg" width="600" height="800" width_o="600" height_o="800" src_o="http://payload.cargocollective.com/1/1/48427/577438/TEMP-Image_1_11_o.jpg" data-mid="2657003" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/48427/577438/extreme text 2.jpg" width="670" height="324" width_o="2048" height_o="993" src_o="http://payload.cargocollective.com/1/1/48427/577438/extreme text 2_o.jpg" data-mid="2657052" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48427/577438/EM_bus wrap.JPG" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/1/48427/577438/EM_bus wrap_o.JPG" data-mid="12072202" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/48427/577438/DSC_2442.jpg" width="670" height="448" width_o="1278" height_o="856" src_o="http://payload.cargocollective.com/1/1/48427/577438/DSC_2442_o.jpg" data-mid="2714666" border="0" align="left"/> To announce the arrival of the new Extreme Mammals exhibit we had a giant packing crate built, loaded it onto a flatbed truck and took it for an extended tour of... http://cargocollective.com/markandjeff/The-California-Academy-of-Sciences http://cargocollective.com/markandjeff/following/markandjeff/The-California-Academy-of-Sciences Tue, 13 Sep 2011 16:47:09 +0000 Mark Lawson & Jeff Guenther 577366 With a limited budget, make the California Academy of Sciences feel as fresh and exciting in year two, as it was in its first year open in its new building. We made two TV spots with a small crew, directing them ourselves to keep costs down. We also ran digital outdoor, pole banners, print, online and radio ads – agency staffers doubled as photographers, models and voice talent to make it all happen. Directors: Mark Lawson and Jeff Guenther Fullscreen SFGate page takeover <img src="http://payload.cargocollective.com/1/1/48427/577366/SFGATE1.2.jpg" width="670" height="368" width_o="2010" height_o="1104" src_o="http://payload.cargocollective.com/1/1/48427/577366/SFGATE1.2_o.jpg" data-mid="2656674" border="0" align="left"/> Digital LED outdoor <img src="http://payload.cargocollective.com/1/1/48427/577366/LED USE.jpg" width="670" height="362" width_o="1080" height_o="585" src_o="http://payload.cargocollective.com/1/1/48427/577366/LED USE_o.jpg" data-mid="2675671" border="0" align="left"/> Pole banners <img src="http://payload.cargocollective.com/1/1/48427/577366/pole banners USE.jpg" width="670" height="307" width_o="1198" height_o="550" src_o="http://payload.cargocollective.com/1/1/48427/577366/pole banners USE_o.jpg" data-mid="2675670" border="0" align="left"/> With a limited budget, make the California Academy of Sciences feel as fresh and exciting in year two, as it was in its first year open in its new building. We...