http://cargocollective.com luxurylab Fri, 01 Feb 2013 12:39:19 +0000 http://cargocollective.com en http://cargocollective.com/luxurylab/Dow-Solutionism http://cargocollective.com/luxurylab/following/luxurylab/Dow-Solutionism Fri, 01 Feb 2013 12:39:19 +0000 luxurylab 2127362 Solutionism. When science and humanity talk, anything is possible. This was the new Modus Operandi for Dow. The task? To implement this idea, not just talk around or about it. The solution? Social media is changing all the time. Not only are new sites popping up with great user-generated content, but the APIs that let you pull content from those sites change as well. By working with our friends at Feed Magnet to help curate a stream of pertinent information, we used Dow.com/solutionism to create a "conversation" portal about global issues in which Dow is using it's technological know-how to implement solutions including green roofs, gluten replacement, wind energy and electric vehicles. By pulling from specialists, scientists, chefs, surfers, moms, and everyone in-between, we extract intelligent relevant information about these vital issues in realtime, filtered from sources such as Twitter, Youtube, Facebook, Instagram, and Flickr and served them up to further the discussion. <img src="http://payload.cargocollective.com/1/1/52351/2127362/X2165_pad.jpeg" width="670" height="538" width_o="670" height_o="538" src_o="http://payload.cargocollective.com/1/1/52351/2127362/X2165_pad_o.jpeg" data-mid="11074106" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/2127362/X2165_pad2_11.jpg" width="670" height="538" width_o="670" height_o="538" src_o="http://payload.cargocollective.com/1/1/52351/2127362/X2165_pad2_11_o.jpg" data-mid="10647341" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/2127362/all_mobile.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload.cargocollective.com/1/1/52351/2127362/all_mobile_o.jpg" data-mid="10621257" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/52351/2127362/X2165_ENTER.jpg" width="670" height="478" width_o="670" height_o="478" src_o="http://payload.cargocollective.com/1/1/52351/2127362/X2165_ENTER_o.jpg" data-mid="10647180" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/2127362/X2165_Dow_StoryPage_9.13.jpg" width="670" height="664" width_o="1062" height_o="1053" src_o="http://payload.cargocollective.com/1/1/52351/2127362/X2165_Dow_StoryPage_9.13_o.jpg" data-mid="10621480" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/52351/2127362/ad-units.jpg" width="670" height="508" width_o="670" height_o="508" src_o="http://payload.cargocollective.com/1/1/52351/2127362/ad-units_o.jpg" data-mid="10622269" border="0" align="left"/> The corresponding print campaign embodies the blue-sky, whimsical, big idea thinking of Solutionism. Executed by with the team at DraftFCB Chicago. <img src="http://payload.cargocollective.com/1/1/52351/2127362/m3940r2_R4_Smart_Sprd_low_b.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/52351/2127362/m3940r2_R4_Smart_Sprd_low_b_o.jpg" data-mid="10609998" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/2127362/m3937r1_R2_Green_Sprd_low_B_5.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/52351/2127362/m3937r1_R2_Green_Sprd_low_B_5_o.jpg" data-mid="10610000" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/2127362/m3832r2_R6_Wind_Sprd_low_b.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/52351/2127362/m3832r2_R6_Wind_Sprd_low_b_o.jpg" data-mid="10610001" border="0" align="left"/> Integrated guerrilla campaign for Solutionism from DraftFCB New York. The Giant Chalkboard. Just a simple 46-ft-tall chalkboard who believes Solutionism is the new optimism and fears nothing but rain and fingernails. See the Giant Chalkboard at Broome and Crosby in NYC or join the conversation on Twitter @GiantChalkboard. <img src="http://payload.cargocollective.com/1/1/52351/2127362/tumblr_lrudkj5nDN1r31qb0o1_1280.jpg" width="670" height="502" width_o="1280" height_o="960" src_o="http://payload.cargocollective.com/1/1/52351/2127362/tumblr_lrudkj5nDN1r31qb0o1_1280_o.jpg" data-mid="10649529" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/2127362/tumblr_lrucs9xJL91r31qb0o1_1280.jpg" width="670" height="502" width_o="1280" height_o="960" src_o="http://payload.cargocollective.com/1/1/52351/2127362/tumblr_lrucs9xJL91r31qb0o1_1280_o.jpg" data-mid="10649527" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/2127362/tumblr_lrvq6o3pPI1r31qb0o1_1280.jpg" width="670" height="893" width_o="960" height_o="1280" src_o="http://payload.cargocollective.com/1/1/52351/2127362/tumblr_lrvq6o3pPI1r31qb0o1_1280_o.jpg" data-mid="10649530" border="0" align="left"/> Solutionism. When science and humanity talk, anything is possible. This was the new Modus Operandi for Dow. The task? To implement this idea, not just talk around... http://cargocollective.com/luxurylab/International-Truck http://cargocollective.com/luxurylab/following/luxurylab/International-Truck Fri, 01 Feb 2013 12:39:08 +0000 luxurylab 783225 International Truck. Officially named McCormick International Harvester in 1914 (after the owner and inventor) and later modified to its current name "International", the company is now the largest manufacturer of trucks in the world. In this campaign called "Chrome," International's line of long haul trucks embodies the stern resolve of the people who use these machines in the reflection of hardened high-gloss steel. <img src="http://payload.cargocollective.com/1/1/52351/783225/INT_TRUCKS_3.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload.cargocollective.com/1/1/52351/783225/INT_TRUCKS_3_o.jpg" data-mid="9655532" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/52351/783225/INT_TRUCKS_1.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload.cargocollective.com/1/1/52351/783225/INT_TRUCKS_1_o.jpg" data-mid="9655537" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/52351/783225/INT_TRUCKS_re.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload.cargocollective.com/1/1/52351/783225/INT_TRUCKS_re_o.jpg" data-mid="9655637" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/52351/783225/line.jpg" width="670" height="21" width_o="670" height_o="21" src_o="http://payload.cargocollective.com/1/1/52351/783225/line_o.jpg" data-mid="9655562" border="0" align="left"/> The "International: Milestones" initiative was created to celebrate the 175th anniversary of the company. The mission was to brand to the presentation of the legacy throught the execution of banners, calanders, posters, emblems & seals for the year's various functions. <img src="http://payload.cargocollective.com/1/1/52351/783225/INT_Book_rough_2.jpg" width="670" height="329" width_o="670" height_o="329" src_o="http://payload.cargocollective.com/1/1/52351/783225/INT_Book_rough_2_o.jpg" data-mid="9800900" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/783225/Wild_Thing_Rough_2_14.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload.cargocollective.com/1/1/52351/783225/Wild_Thing_Rough_2_14_o.jpg" data-mid="9800371" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/783225/Badges_Rough_4.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload.cargocollective.com/1/1/52351/783225/Badges_Rough_4_o.jpg" data-mid="9800662" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/783225/EGGS_Rough.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload.cargocollective.com/1/1/52351/783225/EGGS_Rough_o.jpg" data-mid="9800614" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/783225/Wild_Thing_Rough_Parts_22.jpg" width="670" height="375" width_o="670" height_o="375" src_o="http://payload.cargocollective.com/1/1/52351/783225/Wild_Thing_Rough_Parts_22_o.jpg" data-mid="9801137" border="0" align="left"/> International Truck. Officially named McCormick International Harvester in 1914 (after the owner and inventor) and later modified to its current name... http://cargocollective.com/luxurylab/Army-of-Two http://cargocollective.com/luxurylab/following/luxurylab/Army-of-Two Fri, 28 Sep 2012 13:19:34 +0000 luxurylab 3579017 Army of Two is a third-person shooter video game developed and published by Electronic Arts, releasedfor the Xbox 360 and PlayStation 3 consoles. The game is centered upon two mercenaries fighting through war, political turmoil, and a conspiracy from 1993 to 2012. Focusing on cooperative strategies, Army of Two's main feature is the necessity to use coordinated teamwork to accomplish the game's goals. While the game is meant to be played with another human as a partner, a "Partner Artificial Intelligence" (PAI) is also included and programmed to follow the player's strategies. Dependence on a partner (whether human or PAI) is so pronounced that most objectives are impossible to complete without it. <img src="http://payload63.cargocollective.com/1/1/52351/3579017/GLASS_12PRDCT_2.jpg" width="670" height="1570" width_o="670" height_o="1570" src_o="http://payload63.cargocollective.com/1/1/52351/3579017/GLASS_12PRDCT_2_o.jpg" data-mid="21892541" border="0" align="left"/> Army of Two is a third-person shooter video game developed and published by Electronic Arts, releasedfor the Xbox 360 and PlayStation 3 consoles. The game is... http://cargocollective.com/luxurylab/GKM http://cargocollective.com/luxurylab/following/luxurylab/GKM Fri, 28 Sep 2012 12:31:40 +0000 luxurylab 786734 GKM is an electronic record label distributed by discograph in Paris France, worldwide. It is a fabric of producers and DJs, who, oddly enough, just simply put out must they like. This organic flow to the label lends itself to the handwritten custom font, and wide pallette of graphic imagery. The structure of the layouts for all the releases holds together a visual consistency throughout the catalogue. <img src="http://payload.cargocollective.com/1/1/52351/786734/GKM_019.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload.cargocollective.com/1/1/52351/786734/GKM_019_o.jpg" data-mid="3784156" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/786734/GKM_012.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload.cargocollective.com/1/1/52351/786734/GKM_012_o.jpg" data-mid="3784153" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/786734/GKM_026.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload.cargocollective.com/1/1/52351/786734/GKM_026_o.jpg" data-mid="3784155" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/786734/GKM_016.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload.cargocollective.com/1/1/52351/786734/GKM_016_o.jpg" data-mid="3784157" border="0" align="left"/> GKM is an electronic record label distributed by discograph in Paris France, worldwide. It is a fabric of producers and DJs, who, oddly enough, just simply put out... http://cargocollective.com/luxurylab/Roth-Films http://cargocollective.com/luxurylab/following/luxurylab/Roth-Films Tue, 19 Jun 2012 19:25:00 +0000 luxurylab 3579015 Working in conjunction with The Mill LA's design team, an identity was developed for newly-found movie production studio Roth Films. The Identity's first glimpse would be a part of the company's 2012 production of Universal's "Snow White and The Huntsman". It was critical for the identity to not only be epic in the spirit of movie making, but also embody the essence of New York City, where the production company was created. How do you find something iconic that separates this company from an LA film company? Digging into things that were distinctly a part of the working life of NYC, the ever-present subway had a gravity that eventually came into focus. Below is a brief study in the creation of this identity. The bottom videos display the final version that is now Roth Films identity. <img src="http://payload63.cargocollective.com/1/1/52351/3579015/Roth_bw.png" width="670" height="1334" width_o="670" height_o="1334" src_o="http://payload63.cargocollective.com/1/1/52351/3579015/Roth_bw_o.png" data-mid="18702987" border="0" align="left"/> <img src="http://payload63.cargocollective.com/1/1/52351/3579015/6.png" width="670" height="441" width_o="670" height_o="441" src_o="http://payload63.cargocollective.com/1/1/52351/3579015/6_o.png" data-mid="18703783" border="0" align="left"/> <img src="http://payload63.cargocollective.com/1/1/52351/3579015/Roth_color1_20.png" width="670" height="1113" width_o="670" height_o="1113" src_o="http://payload63.cargocollective.com/1/1/52351/3579015/Roth_color1_20_o.png" data-mid="18703953" border="0" align="left"/> <img src="http://payload63.cargocollective.com/1/1/52351/3579015/yello.png" width="670" height="441" width_o="670" height_o="441" src_o="http://payload63.cargocollective.com/1/1/52351/3579015/yello_o.png" data-mid="18703563" border="0" align="left"/> <img src="http://payload63.cargocollective.com/1/1/52351/3579015/BEDSTY.png" width="670" height="446" width_o="670" height_o="446" src_o="http://payload63.cargocollective.com/1/1/52351/3579015/BEDSTY_o.png" data-mid="18702058" border="0" align="left"/> <img src="http://payload63.cargocollective.com/1/1/52351/3579015/RF_STILLS.png" width="670" height="441" width_o="670" height_o="441" src_o="http://payload63.cargocollective.com/1/1/52351/3579015/RF_STILLS_o.png" data-mid="18703659" border="0" align="left"/> Working in conjunction with The Mill LA's design team, an identity was developed for newly-found movie production studio Roth Films. The Identity's first glimpse... http://cargocollective.com/luxurylab/Sonic-Drive-In http://cargocollective.com/luxurylab/following/luxurylab/Sonic-Drive-In Tue, 11 Oct 2011 15:09:49 +0000 luxurylab 1626896 For more than 50 years, SONIC has built a dominant position in the drive-in restaurant business by offering made-to-order American classics, signature menu items, and speedy service from friendly Carhops. Today, SONIC is the largest chain of drive-in restaurants in America. In creating a new packaging and branding it was important to make a nod to the nostagia of the American drive-in, while infusing a bit of modern wit and personality. Customization of your Sonic meal is brought to life right on the packaging. The new “This is how you SONIC” branding is demonstrated through fun iconography that displays a seemingly limitless combination of possibilities. <img src="http://payload.cargocollective.com/1/1/52351/1626896/SNC_1.jpg" width="670" height="381" width_o="670" height_o="381" src_o="http://payload.cargocollective.com/1/1/52351/1626896/SNC_1_o.jpg" data-mid="10648265" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/52351/1626896/chx.jpg" width="670" height="1119" width_o="670" height_o="1119" src_o="http://payload.cargocollective.com/1/1/52351/1626896/chx_o.jpg" data-mid="10622794" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/1626896/CHXX.jpg" width="670" height="451" width_o="670" height_o="451" src_o="http://payload.cargocollective.com/1/1/52351/1626896/CHXX_o.jpg" data-mid="10644969" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/1626896/cars.jpg" width="670" height="639" width_o="670" height_o="639" src_o="http://payload.cargocollective.com/1/1/52351/1626896/cars_o.jpg" data-mid="10622839" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/1626896/12inch.jpg" width="670" height="461" width_o="670" height_o="461" src_o="http://payload.cargocollective.com/1/1/52351/1626896/12inch_o.jpg" data-mid="10622893" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/1626896/DOME_TYPE5.jpg" width="670" height="395" width_o="718" height_o="424" src_o="http://payload.cargocollective.com/1/1/52351/1626896/DOME_TYPE5_o.jpg" data-mid="10650242" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/1626896/dogbags.jpg" width="670" height="768" width_o="670" height_o="768" src_o="http://payload.cargocollective.com/1/1/52351/1626896/dogbags_o.jpg" data-mid="10623005" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/1626896/6_boat_dress_small_10.jpg" width="670" height="246" width_o="670" height_o="246" src_o="http://payload.cargocollective.com/1/1/52351/1626896/6_boat_dress_small_10_o.jpg" data-mid="10643184" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/1626896/SONIC_C1_Sweeter_Final.jpg" width="670" height="527" width_o="670" height_o="527" src_o="http://payload.cargocollective.com/1/1/52351/1626896/SONIC_C1_Sweeter_Final_o.jpg" data-mid="10644452" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/1626896/12a56c5a63862545a40ee6ae4b76678d_31.jpg" width="670" height="549" width_o="670" height_o="549" src_o="http://payload.cargocollective.com/1/1/52351/1626896/12a56c5a63862545a40ee6ae4b76678d_31_o.jpg" data-mid="22096421" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/1626896/b71cfc18bafa1238839a101550fabcb0_32.jpg" width="670" height="704" width_o="670" height_o="704" src_o="http://payload.cargocollective.com/1/1/52351/1626896/b71cfc18bafa1238839a101550fabcb0_32_o.jpg" data-mid="22096422" border="0" align="left"/> For more than 50 years, SONIC has built a dominant position in the drive-in restaurant business by offering made-to-order American classics, signature menu items,... http://cargocollective.com/luxurylab/Propel http://cargocollective.com/luxurylab/following/luxurylab/Propel Tue, 16 Nov 2010 16:52:18 +0000 luxurylab 786632 Propel Fitness Water is an alternative sports drink focused on replenishing vital nutrients to athletes who's main goal is to simply be fit. Fitness is a state of mind as well as a physical one, meaning a lot of different things to many people. This website, done in collaboration with Tribal DDB and Element79, seeks to both educate the consumer, and express the voice of the brand. <img src="http://payload.cargocollective.com/1/1/52351/786632/1propelweb_openerfanclub.jpg" width="670" height="436" width_o="670" height_o="436" src_o="http://payload.cargocollective.com/1/1/52351/786632/1propelweb_openerfanclub_o.jpg" data-mid="3749086" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/52351/786632/1propelweb_landing.jpg" width="670" height="436" width_o="670" height_o="436" src_o="http://payload.cargocollective.com/1/1/52351/786632/1propelweb_landing_o.jpg" data-mid="3749085" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/52351/786632/1propelweb_attitude.jpg" width="670" height="436" width_o="670" height_o="436" src_o="http://payload.cargocollective.com/1/1/52351/786632/1propelweb_attitude_o.jpg" data-mid="3749081" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/52351/786632/1propelweb_optimism.jpg" width="670" height="436" width_o="670" height_o="436" src_o="http://payload.cargocollective.com/1/1/52351/786632/1propelweb_optimism_o.jpg" data-mid="3749364" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/52351/786632/1propelweb_balance.jpg" width="670" height="436" width_o="670" height_o="436" src_o="http://payload.cargocollective.com/1/1/52351/786632/1propelweb_balance_o.jpg" data-mid="3749083" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/52351/786632/1propelweb_freedom.jpg" width="670" height="436" width_o="670" height_o="436" src_o="http://payload.cargocollective.com/1/1/52351/786632/1propelweb_freedom_o.jpg" data-mid="3749084" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/52351/786632/1propelweb_strength.jpg" width="670" height="436" width_o="670" height_o="436" src_o="http://payload.cargocollective.com/1/1/52351/786632/1propelweb_strength_o.jpg" data-mid="3749089" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/52351/786632/1propelweb_water.jpg" width="670" height="436" width_o="670" height_o="436" src_o="http://payload.cargocollective.com/1/1/52351/786632/1propelweb_water_o.jpg" data-mid="3749092" border="0" align="left"/> Propel Fitness Water is an alternative sports drink focused on replenishing vital nutrients to athletes who's main goal is to simply be fit. Fitness is a state of... http://cargocollective.com/luxurylab/Broadcast http://cargocollective.com/luxurylab/following/luxurylab/Broadcast Tue, 16 Nov 2010 16:49:35 +0000 luxurylab 786625 Broadcast. Inspiration for music can come from anywhere. As an executive music producer and composer, creative direction takes on many different functions. Understanding a brand and what it is trying to communicate is imperative for all forms of media. Below is a small sampling of this endeavor, more can be viewed at Easyfeel.com 2012 MTV Video Music Awards was recently completed with the Mill in Los Angeles. The creative intention is that the packages for the show would be a off-kilter counter point to the well groomed music videos that were nominated. Founded in 1979 to market and rent roller skates in Venice Beach, L.A. Gear expanded into athletic footwear in the mid-1980s and became almost instantly popular. The brand marked a triumphant return in December 2008, bringing back signature styles from its huge ’89-’90 Unstoppable Collection as well as the L.A. Lights Collection for men, women and kids. The brand has rereleased the line of sneakers with the “Step Into the Lights” spot features the Chi-Town Finest Breakers crew made up of the Borjas family – 11 year old Lucio aka “Ozone,” 10 year old Alazaie aka “Spinderella,” 9 year old Santos aka “Turbo” and 8 year old Enrique aka “Crazy Legz”. “Step Into the Lights” was directed by Jay Patton of Dictionary Films. Creative credits include CCO Otis Gibson & Copywriter Peter Toutant of Gertrude, Motion Designer Chris Anderson of Sol Design, Editor Christopher Gotschall of Cutters, and original music composed by Mark Share. "Way of the West" is the result of a collaboration between music composer Mark Share, Emmy award-winning editor Josh Bodnar (creator of the "Dexter" show opener) and world renowned-photographer Jim Krantz. Using the rolling hills of Montana as a backdrop, the piece features Krantz beautifully captured subjects in a visual assault-- blurring the boundaries between commercial work and fine art. Arthritis Foundation: Keep Movin' was created with the understanding that if you can breakdance, you probably are not affected too terribly by Arthritis. Set off by wonderful casting and sweet dance moves, this original 80's boogie track locks up the direction. Kenneth Cole Productions, Inc. is well known for its socially conscious and often controversial advertising. Campaigns often incorporate topical issues, such as addressing Imelda Marcos'a shoe fetish in 1986 with the line, “Imelda Marcos bought 2,700 pairs of shoes. She could've at least had the courtesy to buy a pair of ours.” This online/instore piece plays with the idea of social networks and their relevance in world today. Sounds for the score come from source material such as iPhones, computers, and keyboard typing. GTA IV: North America Commercial was created for Rockstar Games on the fourth release of the mega-hit Grand Theft Auto. The game is set in a redesigned rendition of Liberty City, a fictional city based heavily on modern day New York. It follows Niko Bellic, a war veteran from Serbia. He comes to the United States in search of the American Dream, but quickly becomes entangled in a world of gangs, crime, and corruption. Original music was created set in this theme for this new addition to the saga. This broadcast spot premiered the announcement of the U.S. & Canadian release of the game. Broadcast. Inspiration for music can come from anywhere. As an executive music producer and composer, creative direction takes on many different functions.... http://cargocollective.com/luxurylab/Sony-Handicam http://cargocollective.com/luxurylab/following/luxurylab/Sony-Handicam Tue, 16 Nov 2010 16:33:26 +0000 luxurylab 786581 The Sony Hard Drive Handycam is part of Sony's evolution of the Handycam line. With a built-in hard drive it was designed for quick downloading with the 20-35 year old Youtube generation in mind. The idea in this campaign was to come up with senarios that seem almost like inside jokes or intimate moments that everyone could appreciate the humor in. The challenge in a print campaign was to capture these moments. <img src="http://payload.cargocollective.com/1/1/52351/786581/tush.jpg" width="550" height="650" width_o="550" height_o="650" src_o="http://payload.cargocollective.com/1/1/52351/786581/tush_o.jpg" data-mid="3767251" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/52351/786581/bullz.jpg" width="550" height="613" width_o="550" height_o="613" src_o="http://payload.cargocollective.com/1/1/52351/786581/bullz_o.jpg" data-mid="3767248" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/52351/786581/caster.jpg" width="550" height="650" width_o="550" height_o="650" src_o="http://payload.cargocollective.com/1/1/52351/786581/caster_o.jpg" data-mid="3767250" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/52351/786581/cakers.jpg" width="550" height="614" width_o="550" height_o="614" src_o="http://payload.cargocollective.com/1/1/52351/786581/cakers_o.jpg" data-mid="3767247" border="0" align="left"/> The Sony Hard Drive Handycam is part of Sony's evolution of the Handycam line. With a built-in hard drive it was designed for quick downloading with the 20-35 year... http://cargocollective.com/luxurylab/Jim-Beam-Holiday http://cargocollective.com/luxurylab/following/luxurylab/Jim-Beam-Holiday Tue, 16 Nov 2010 16:24:48 +0000 luxurylab 786556 Jim Beam is currently one of the best selling brand of bourbon in the world. Founded in 1795, the Jim Beam distillery has been family-operated for seven generations. The brand was given the name “Jim Beam” in 1933 after Colonel James B. Beam, who rebuilt the business following Prohibition. Beam is simply about no-frills quality spirits. The holiday campaign speaks to the matter-of-fact, what you see is what you get comradery of the Beam drinker. <img src="http://payload.cargocollective.com/1/1/52351/786556/luxurylab-4c2d664e28513b.jpg" width="550" height="650" width_o="550" height_o="650" src_o="http://payload.cargocollective.com/1/1/52351/786556/luxurylab-4c2d664e28513b_o.jpg" data-mid="3735163" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/786556/luxurylab-4c2d6662285145.jpg" width="550" height="650" width_o="550" height_o="650" src_o="http://payload.cargocollective.com/1/1/52351/786556/luxurylab-4c2d6662285145_o.jpg" data-mid="3735171" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/786556/Beam.jpg" width="550" height="650" width_o="550" height_o="650" src_o="http://payload.cargocollective.com/1/1/52351/786556/Beam_o.jpg" data-mid="3750589" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/52351/786556/Line_6.jpg" width="670" height="17" width_o="670" height_o="17" src_o="http://payload.cargocollective.com/1/1/52351/786556/Line_6_o.jpg" data-mid="3750649" border="0" align="left"/> If Beam white label is simply about no-frills quality spirits, Jim Beam Black is about quality personified- for the special occasion. The holiday campaign speaks to the undeniable, go-to standby for when you want to give a fail-safe gift..... and the other stuff. <img src="http://payload.cargocollective.com/1/1/52351/786556/luxurylab-4c5311872a8fd0.jpg" width="550" height="650" width_o="550" height_o="650" src_o="http://payload.cargocollective.com/1/1/52351/786556/luxurylab-4c5311872a8fd0_o.jpg" data-mid="3750612" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/52351/786556/luxurylab-4c530ff22a8f87.jpg" width="550" height="650" width_o="550" height_o="650" src_o="http://payload.cargocollective.com/1/1/52351/786556/luxurylab-4c530ff22a8f87_o.jpg" data-mid="3750613" border="0" align="left"/> Jim Beam is currently one of the best selling brand of bourbon in the world. Founded in 1795, the Jim Beam distillery has been family-operated for seven...