http://cargocollective.com Lucy Lindkvist's Online Portfolio Sat, 19 Feb 2011 14:58:04 +0000 http://cargocollective.com en http://cargocollective.com/lucylindkvist/Various-Identity-Work http://cargocollective.com/lucylindkvist/following/lucylindkvist/Various-Identity-Work Sat, 19 Feb 2011 14:58:04 +0000 Lucy Lindkvist's Online Portfolio 1078911 <img src="http://payload.cargocollective.com/1/0/12028/1078911/image1.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078911/image1_o.jpg" data-mid="5180987" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078911/image2.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078911/image2_o.jpg" data-mid="5180988" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078911/image3.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078911/image3_o.jpg" data-mid="5180989" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078911/image4.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078911/image4_o.jpg" data-mid="5180992" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078911/image5.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078911/image5_o.jpg" data-mid="5180994" border="0" align="left"/> Logo and brand development. Logo and brand development. http://cargocollective.com/lucylindkvist/Various-Print-Projects http://cargocollective.com/lucylindkvist/following/lucylindkvist/Various-Print-Projects Sat, 19 Feb 2011 14:55:48 +0000 Lucy Lindkvist's Online Portfolio 1078888 <img src="http://payload.cargocollective.com/1/0/12028/1078888/image1.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078888/image1_o.jpg" data-mid="5180933" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078888/image2.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078888/image2_o.jpg" data-mid="5180934" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078888/image3.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078888/image3_o.jpg" data-mid="5180935" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078888/image4.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078888/image4_o.jpg" data-mid="5180936" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078888/image5.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078888/image5_o.jpg" data-mid="5180937" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078888/image6.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078888/image6_o.jpg" data-mid="5180938" border="0" align="left"/> Designed white papers and marketing collateral with the goals of making complex concepts more transparent, and communicating the value of the information presented. We achieved these goals with organized, hierarchical layouts, and custom illustrations. Designed white papers and marketing collateral with the goals of making complex concepts more transparent, and communicating the value of the information... http://cargocollective.com/lucylindkvist/ITVS http://cargocollective.com/lucylindkvist/following/lucylindkvist/ITVS Sat, 19 Feb 2011 14:40:19 +0000 Lucy Lindkvist's Online Portfolio 1078828 <img src="http://payload.cargocollective.com/1/0/12028/1078828/image1.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078828/image1_o.jpg" data-mid="5180650" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078828/image2.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078828/image2_o.jpg" data-mid="5180651" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078828/image3.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078828/image3_o.jpg" data-mid="5180652" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078828/image4.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078828/image4_o.jpg" data-mid="5180653" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078828/image5.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078828/image5_o.jpg" data-mid="5180654" border="0" align="left"/> Extended the visual design for ITVS.com, designed by Hot Studio, to a mobile experience. The goals of the project were to meet the user's needs efficiently, and make essential information accessible, ideally within one click or less. Personal Roles: Senior Visual Designer Extended the visual design for ITVS.com, designed by Hot Studio, to a mobile experience. The goals of the project were to meet the user's needs efficiently, and... http://cargocollective.com/lucylindkvist/Tamiflu http://cargocollective.com/lucylindkvist/following/lucylindkvist/Tamiflu Sat, 19 Feb 2011 14:36:28 +0000 Lucy Lindkvist's Online Portfolio 1078778 <img src="http://payload.cargocollective.com/1/0/12028/1078778/image1.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078778/image1_o.jpg" data-mid="5180519" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078778/image2.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078778/image2_o.jpg" data-mid="5180520" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078778/image3.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078778/image3_o.jpg" data-mid="5180521" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078778/image4.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078778/image4_o.jpg" data-mid="5180522" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078778/image5.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078778/image5_o.jpg" data-mid="5180523" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078778/image6.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078778/image6_o.jpg" data-mid="5180524" border="0" align="left"/> Worked with Euro RSCG to pitch a new creative approach for Tamiflu.com and Flufacts.com. The objectives of the new Tamiflu.com were to raise awareness of Tamiflu as a flu treatment, help consumers in recognizing flu symptoms, and encourage diagnosis by a physician within 24-48 hours. Mothers were targeted as our primary demographic. Outcome: Euro RSCG won the account for Tamiflu.com and Flufacts.com. Within four months of Tamiflu.com going live, the site received more traffic than Tylenol Cold and Flu. Personal Roles: Art Director & Visual Designer Worked with Euro RSCG to pitch a new creative approach for Tamiflu.com and Flufacts.com. The objectives of the new Tamiflu.com were to raise awareness of Tamiflu... http://cargocollective.com/lucylindkvist/method http://cargocollective.com/lucylindkvist/following/lucylindkvist/method Sat, 19 Feb 2011 14:23:57 +0000 Lucy Lindkvist's Online Portfolio 1078752 <img src="http://payload.cargocollective.com/1/0/12028/1078752/image1.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078752/image1_o.jpg" data-mid="5180399" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078752/image2.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078752/image2_o.jpg" data-mid="5180400" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078752/image3.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078752/image3_o.jpg" data-mid="5180401" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078752/image4.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078752/image4_o.jpg" data-mid="5180402" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078752/image5.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078752/image5_o.jpg" data-mid="5180403" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/1078752/image6.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/1078752/image6_o.jpg" data-mid="5180404" border="0" align="left"/> The goal of the method redesign was to increase the effectiveness of the site in three key areas: selling products, growing brand affinity, and increasing customer base and loyalty. I worked with Euro RSCG to develop a site infrastructure that addressed these areas, including creating paths for cross-selling, developing a tagging system for products and content areas, and promoting method's People Against Dirty advocate program. We also streamlined the shopping experience by introducing product filtering, integrating cart functionality, and allowing users to save their favorite products. Outcome: The new annual goal of one million dollars in sales was met in less than the first six months the site was live. The goal of the method redesign was to increase the effectiveness of the site in three key areas: selling products, growing brand affinity, and increasing... http://cargocollective.com/lucylindkvist/PayPal-1 http://cargocollective.com/lucylindkvist/following/lucylindkvist/PayPal-1 Tue, 08 Dec 2009 18:41:04 +0000 Lucy Lindkvist's Online Portfolio 179802 <img src="http://payload.cargocollective.com/1/0/12028/179802/image1.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/179802/image1_o.jpg" data-mid="5180035" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/179802/image2.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/179802/image2_o.jpg" data-mid="5180036" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/179802/image3.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/179802/image3_o.jpg" data-mid="5180037" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/179802/image4.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/179802/image4_o.jpg" data-mid="5180038" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/179802/image5.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/179802/image5_o.jpg" data-mid="5180039" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/179802/image6.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/179802/image6_o.jpg" data-mid="5180040" border="0" align="left"/> Collaborated with the Creative Directors at Publicis Modem to translate PayPal's new print-focused brand into a style guide that could be applied to their online media. At the same time we also redesigned the largest areas of PayPal.com, Personal and Business, to make them more user-centric, and easier to digest. Collaborated with the Creative Directors at Publicis Modem to translate PayPal's new print-focused brand into a style guide that could be applied to their online... http://cargocollective.com/lucylindkvist/UpMo-Web-App http://cargocollective.com/lucylindkvist/following/lucylindkvist/UpMo-Web-App Tue, 08 Dec 2009 17:17:33 +0000 Lucy Lindkvist's Online Portfolio 179634 <img src="http://payload.cargocollective.com/1/0/12028/179634/image1.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/179634/image1_o.jpg" data-mid="5180328" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/179634/image3.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/179634/image3_o.jpg" data-mid="5180331" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/179634/image4.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/179634/image4_o.jpg" data-mid="5180332" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/179634/image5.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/179634/image5_o.jpg" data-mid="5180333" border="0" align="left"/> Worked with Blue Coast Web and UpMo founder and CEO Promise Phelon to architect and design the start-up's first iteration of their career management application. Personal Roles: Senior Visual & User Experience Designer Worked with Blue Coast Web and UpMo founder and CEO Promise Phelon to architect and design the start-up's first iteration of their career management application. ... http://cargocollective.com/lucylindkvist/LG-Xenon-Mobile-Phone http://cargocollective.com/lucylindkvist/following/lucylindkvist/LG-Xenon-Mobile-Phone Wed, 02 Dec 2009 19:35:11 +0000 Lucy Lindkvist's Online Portfolio 171052 <img src="http://payload.cargocollective.com/1/0/12028/171052/image1.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/171052/image1_o.jpg" data-mid="738751" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/171052/image2.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/171052/image2_o.jpg" data-mid="738752" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/171052/image3.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/171052/image3_o.jpg" data-mid="738753" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/171052/image4.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/171052/image4_o.jpg" data-mid="738754" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/171052/image5.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/171052/image5_o.jpg" data-mid="738755" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/171052/image6.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/171052/image6_o.jpg" data-mid="738756" border="0" align="left"/> Collaborated with Publicis Modem creative directors to create an interactive web presence for LG's Xenon phone. The goals of the site were to highlight the features and functionality of the new phone, and capitalize on the themes of the greater phone campaign featuring Hayden Panettiere. Outcome: We extended the Xenon campaign online, developing concepts for user participation that could extend across viral mediums, such as social media. Personal Roles: - Interaction / User Experience Designer View site Collaborated with Publicis Modem creative directors to create an interactive web presence for LG\'s Xenon phone. The goals of the site were to highlight the... http://cargocollective.com/lucylindkvist/LG-Transformers-II-Game http://cargocollective.com/lucylindkvist/following/lucylindkvist/LG-Transformers-II-Game Wed, 02 Dec 2009 19:33:04 +0000 Lucy Lindkvist's Online Portfolio 171050 <img src="http://payload.cargocollective.com/1/0/12028/171050/image1.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/171050/image1_o.jpg" data-mid="738714" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/171050/image2.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/171050/image2_o.jpg" data-mid="738716" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/171050/image3.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/171050/image3_o.jpg" data-mid="738718" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/171050/image4.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/171050/image4_o.jpg" data-mid="738720" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/171050/image5.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/171050/image5_o.jpg" data-mid="738722" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/171050/image6.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/171050/image6_o.jpg" data-mid="738724" border="0" align="left"/> Worked with Publicis Modem to create an engaging site and a viral online game experience. The goals of the project included highlighting the features of LG's mobile phones, and creating an engaging and highly interactive experience that brought in the themes from Paramount's Transformers II movie. Outcome: Worked within an accelerated timeframe to develop a comprehensive and fluid user experience for the site and the online game. Personal Roles: - Interaction / User Experience Designer Worked with Publicis Modem to create an engaging site and a viral online game experience. The goals of the project included highlighting the features of LG\'s... http://cargocollective.com/lucylindkvist/MarketWatch-com http://cargocollective.com/lucylindkvist/following/lucylindkvist/MarketWatch-com Wed, 02 Dec 2009 19:11:22 +0000 Lucy Lindkvist's Online Portfolio 171034 <img src="http://payload.cargocollective.com/1/0/12028/171034/image1.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/171034/image1_o.jpg" data-mid="5180014" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/171034/image2.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/171034/image2_o.jpg" data-mid="5180015" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/171034/image3.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/171034/image3_o.jpg" data-mid="5180019" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/171034/image4.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/171034/image4_o.jpg" data-mid="5180020" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/171034/image5.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/171034/image5_o.jpg" data-mid="5180021" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12028/171034/image6.jpg" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/12028/171034/image6_o.jpg" data-mid="5180023" border="0" align="left"/> Worked with Hot Studio to extend the complete redesign of the Wall Street Journal's MarketWatch.com. This extensive redesign included surfacing more breaking news, features, and popular columns, as well as introducing enhanced market charts, streaming real-time updates, new navigation and a docking bar. Outcome: A real-time experience for investors tracking the market, as well as expanded content and features. Personal Roles: Senior Visual Designer View site Worked with Hot Studio to extend the complete redesign of the Wall Street Journal's MarketWatch.com. This extensive redesign included surfacing more breaking news,...