http://cargocollective.com Leo Poloniecki Thu, 26 Jan 2012 11:54:27 +0000 http://cargocollective.com en http://cargocollective.com/leopoloniecki/Veloster-Video-2011 http://cargocollective.com/leopoloniecki/following/leopoloniecki/Veloster-Video-2011 Thu, 26 Jan 2012 11:54:27 +0000 Leo Poloniecki 2681170 http://cargocollective.com/leopoloniecki/A-few-websites http://cargocollective.com/leopoloniecki/following/leopoloniecki/A-few-websites Tue, 24 Jan 2012 16:49:06 +0000 Leo Poloniecki 2662823 Good ideas and concise copywriting are essential for the web. Here are a few examples of some websites and emails I've written for my clients. From the '14 islands film challenge' for the Bahamas Tourist Board, to a cool kids' game for Robinson's Fruit shoot. From brand websites for Martini and Graff Diamonds, to websites and email campaigns for my friends' new companies such as Martha's Restaurant in Glasgow and Orlebar Brown tailored swimwear. <img src="http://payload18.cargocollective.com/1/2/74985/2662823/bahamas tourist board_1100.png" border="0" width="935" height="455" width_o="935" height_o="455" src_o="http://payload18.cargocollective.com/1/2/74985/2662823/bahamas tourist board_o.png" align="left" /> <img src="http://payload18.cargocollective.com/1/2/74985/2662823/fruit shoot_1100.png" border="0" width="1017" height="543" width_o="1017" height_o="543" src_o="http://payload18.cargocollective.com/1/2/74985/2662823/fruit shoot_o.png" align="left" /> <img src="http://payload18.cargocollective.com/1/2/74985/2662823/graff diamonds_1100.png" border="0" width="1014" height="508" width_o="1014" height_o="508" src_o="http://payload18.cargocollective.com/1/2/74985/2662823/graff diamonds_o.png" align="left" /> <img src="http://payload18.cargocollective.com/1/2/74985/2662823/orlebar brown_1100.png" border="0" width="927" height="466" width_o="927" height_o="466" src_o="http://payload18.cargocollective.com/1/2/74985/2662823/orlebar brown_o.png" align="left" /> <img src="http://payload18.cargocollective.com/1/2/74985/2662823/ob water print.png" border="0" width="644" height="500" width_o="644" height_o="500" src_o="http://payload18.cargocollective.com/1/2/74985/2662823/ob water print_o.png" align="left" /> <img src="http://payload18.cargocollective.com/1/2/74985/2662823/ob winter greens.png" border="0" width="552" height="524" width_o="552" height_o="524" src_o="http://payload18.cargocollective.com/1/2/74985/2662823/ob winter greens_o.png" align="left" /> <img src="http://payload18.cargocollective.com/1/2/74985/2662823/OB email visual.png" border="0" width="514" height="516" width_o="514" height_o="516" src_o="http://payload18.cargocollective.com/1/2/74985/2662823/OB email visual_o.png" align="left" /> <img src="http://payload18.cargocollective.com/1/2/74985/2662823/MARTHA-S HOME PAGE_1100.png" border="0" width="1014" height="615" width_o="1014" height_o="615" src_o="http://payload18.cargocollective.com/1/2/74985/2662823/MARTHA-S HOME PAGE_o.png" align="left" /> <img src="http://payload18.cargocollective.com/1/2/74985/2662823/Screen shot 2012-01-24 at 16.46.22_1100.png" border="0" width="1004" height="467" width_o="1004" height_o="467" src_o="http://payload18.cargocollective.com/1/2/74985/2662823/Screen shot 2012-01-24 at 16.46.22_o.png" align="left" /> <img src="http://payload18.cargocollective.com/1/2/74985/2662823/Screen shot 2012-01-23 at 22.25.59_1100.png" border="0" width="867" height="573" width_o="867" height_o="573" src_o="http://payload18.cargocollective.com/1/2/74985/2662823/Screen shot 2012-01-23 at 22.25.59_o.png" align="left" /> http://cargocollective.com/leopoloniecki/Know-your-limits-2006 http://cargocollective.com/leopoloniecki/following/leopoloniecki/Know-your-limits-2006 Mon, 23 Jan 2012 23:23:05 +0000 Leo Poloniecki 2640524 This was an integrated campaign we created while I was a writer at M&C Saatchi/LIDA. The TV ad introduced the line 'too much alcohol makes you feel invincible when you're most vulnerable'. It was my job to carry the concept through the line, creating an online interactive 'night out' in which you needed to keep a sharp eye on your invincibility monitor if you were to make sensible decisions as the evening progressed. <img src="http://payload17.cargocollective.com/1/2/74985/2640524/14_1100.jpg" border="0" width="819" height="710" width_o="819" height_o="710" src_o="http://payload17.cargocollective.com/1/2/74985/2640524/14_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/2/74985/2640524/22_1100.jpg" border="0" width="819" height="710" width_o="819" height_o="710" src_o="http://payload17.cargocollective.com/1/2/74985/2640524/22_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/2/74985/2640524/19_1100.jpg" border="0" width="819" height="710" width_o="819" height_o="710" src_o="http://payload17.cargocollective.com/1/2/74985/2640524/19_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/2/74985/2640524/21_1100.jpg" border="0" width="819" height="710" width_o="819" height_o="710" src_o="http://payload17.cargocollective.com/1/2/74985/2640524/21_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/2/74985/2640524/23_1100.jpg" border="0" width="819" height="710" width_o="819" height_o="710" src_o="http://payload17.cargocollective.com/1/2/74985/2640524/23_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/2/74985/2640524/15_1100.jpg" border="0" width="819" height="710" width_o="819" height_o="710" src_o="http://payload17.cargocollective.com/1/2/74985/2640524/15_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/2/74985/2640524/know your limits article_1.png" border="0" width="426" height="449" width_o="426" height_o="449" src_o="http://payload17.cargocollective.com/1/2/74985/2640524/know your limits article_1_o.png" align="left" /> http://cargocollective.com/leopoloniecki/London-Bus-side-ads http://cargocollective.com/leopoloniecki/following/leopoloniecki/London-Bus-side-ads Mon, 23 Jan 2012 22:49:37 +0000 Leo Poloniecki 1904172 <img src="http://payload.cargocollective.com/1/2/74985/1904172/JTB a_1100.png" border="0" width="1100" height="284" width_o="1560" height_o="403" src_o="http://payload.cargocollective.com/1/2/74985/1904172/JTB a_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/74985/1904172/JTB c_1100.png" border="0" width="1100" height="282" width_o="1560" height_o="400" src_o="http://payload.cargocollective.com/1/2/74985/1904172/JTB c_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/74985/1904172/JTB b_1100.png" border="0" width="1100" height="282" width_o="1563" height_o="401" src_o="http://payload.cargocollective.com/1/2/74985/1904172/JTB b_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/74985/1904172/JTB 2.png" border="0" width="462" height="765" width_o="462" height_o="765" src_o="http://payload.cargocollective.com/1/2/74985/1904172/JTB 2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/74985/1904172/Hamley-s 1_1100.png" border="0" width="1100" height="124" width_o="1307" height_o="148" src_o="http://payload.cargocollective.com/1/2/74985/1904172/Hamley-s 1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/74985/1904172/Hamley-s 2.png" border="0" width="407" height="641" width_o="407" height_o="641" src_o="http://payload.cargocollective.com/1/2/74985/1904172/Hamley-s 2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/74985/1904172/Sardines_1100.png" border="0" width="1100" height="191" width_o="1470" height_o="256" src_o="http://payload.cargocollective.com/1/2/74985/1904172/Sardines_o.png" align="left" /> http://cargocollective.com/leopoloniecki/Boeing-in-the-UK http://cargocollective.com/leopoloniecki/following/leopoloniecki/Boeing-in-the-UK Sun, 15 Jan 2012 22:40:10 +0000 Leo Poloniecki 2570501 <img src="http://payload13.cargocollective.com/1/2/74985/2570501/Screen shot 2012-01-15 at 20.39.36.png" border="0" width="470" height="617" width_o="470" height_o="617" src_o="http://payload13.cargocollective.com/1/2/74985/2570501/Screen shot 2012-01-15 at 20.39.36_o.png" align="left" /> <img src="http://payload13.cargocollective.com/1/2/74985/2570501/Screen shot 2012-01-15 at 20.52.40.png" border="0" width="474" height="635" width_o="474" height_o="635" src_o="http://payload13.cargocollective.com/1/2/74985/2570501/Screen shot 2012-01-15 at 20.52.40_o.png" align="left" /> <img src="http://payload13.cargocollective.com/1/2/74985/2570501/Screen shot 2012-01-15 at 20.53.24.png" border="0" width="477" height="625" width_o="477" height_o="625" src_o="http://payload13.cargocollective.com/1/2/74985/2570501/Screen shot 2012-01-15 at 20.53.24_o.png" align="left" /> <img src="http://payload13.cargocollective.com/1/2/74985/2570501/Screen shot 2012-01-15 at 20.54.07.png" border="0" width="509" height="633" width_o="509" height_o="633" src_o="http://payload13.cargocollective.com/1/2/74985/2570501/Screen shot 2012-01-15 at 20.54.07_o.png" align="left" /> <img src="http://payload13.cargocollective.com/1/2/74985/2570501/Screen shot 2012-01-15 at 20.40.12.png" border="0" width="464" height="609" width_o="464" height_o="609" src_o="http://payload13.cargocollective.com/1/2/74985/2570501/Screen shot 2012-01-15 at 20.40.12_o.png" align="left" /> http://cargocollective.com/leopoloniecki/Copy-only-folio-2005 http://cargocollective.com/leopoloniecki/following/leopoloniecki/Copy-only-folio-2005 Sat, 14 Jan 2012 03:05:24 +0000 Leo Poloniecki 1887068 Copy only book. from Leo's Reel on Vimeo. http://cargocollective.com/leopoloniecki/Audiobooks-online http://cargocollective.com/leopoloniecki/following/leopoloniecki/Audiobooks-online Mon, 09 Jan 2012 17:43:58 +0000 Leo Poloniecki 2570538 <img src="http://payload13.cargocollective.com/1/2/74985/2570538/1. park.png" border="0" width="496" height="637" width_o="496" height_o="637" src_o="http://payload13.cargocollective.com/1/2/74985/2570538/1. park_o.png" align="left" /> <img src="http://payload13.cargocollective.com/1/2/74985/2570538/2. mafia_1100.png" border="0" width="924" height="442" width_o="924" height_o="442" src_o="http://payload13.cargocollective.com/1/2/74985/2570538/2. mafia_o.png" align="left" /> <img src="http://payload13.cargocollective.com/1/2/74985/2570538/3. parking_1100.png" border="0" width="923" height="441" width_o="923" height_o="441" src_o="http://payload13.cargocollective.com/1/2/74985/2570538/3. parking_o.png" align="left" /> <img src="http://payload13.cargocollective.com/1/2/74985/2570538/4. dracula_1100.png" border="0" width="877" height="617" width_o="877" height_o="617" src_o="http://payload13.cargocollective.com/1/2/74985/2570538/4. dracula_o.png" align="left" /> http://cargocollective.com/leopoloniecki/BA-Prestige-Collection http://cargocollective.com/leopoloniecki/following/leopoloniecki/BA-Prestige-Collection Wed, 28 Dec 2011 14:51:36 +0000 Leo Poloniecki 1899211 Writing magazines for BA Prestige Collection - not amazingly creative... but very tempting. BA Prestige Collection. from Leo's Reel on Vimeo. http://cargocollective.com/leopoloniecki/Nivea-Daily-Essentials http://cargocollective.com/leopoloniecki/following/leopoloniecki/Nivea-Daily-Essentials Mon, 24 Oct 2011 09:40:04 +0000 Leo Poloniecki 1914454 <img src="http://payload.cargocollective.com/1/2/74985/1914454/Picture 3.png" border="0" width="359" height="536" width_o="359" height_o="536" src_o="http://payload.cargocollective.com/1/2/74985/1914454/Picture 3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/74985/1914454/IMG01712-20111030-1416_1100.jpg" border="0" width="1100" height="825" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/2/74985/1914454/IMG01712-20111030-1416_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/74985/1914454/Picture 2_1100.png" border="0" width="1007" height="760" width_o="1007" height_o="760" src_o="http://payload.cargocollective.com/1/2/74985/1914454/Picture 2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/74985/1914454/Nivea image_2_1100.jpg" border="0" width="804" height="1072" width_o="804" height_o="1072" src_o="http://payload.cargocollective.com/1/2/74985/1914454/Nivea image_2_o.jpg" align="left" /> http://cargocollective.com/leopoloniecki/Volvo-brand-positioning http://cargocollective.com/leopoloniecki/following/leopoloniecki/Volvo-brand-positioning Fri, 02 Sep 2011 10:07:26 +0000 Leo Poloniecki 1946066 <img src="http://payload.cargocollective.com/1/2/74985/1946066/volvo 1 big_1100.png" border="0" width="1100" height="440" width_o="1556" height_o="623" src_o="http://payload.cargocollective.com/1/2/74985/1946066/volvo 1 big_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/74985/1946066/Volvo 2 big_1100.jpg" border="0" width="1100" height="440" width_o="1554" height_o="622" src_o="http://payload.cargocollective.com/1/2/74985/1946066/Volvo 2 big_o.jpg" align="left" /> Brand repositioning work This brand repositioning work did not run as an ad campaign. We were commissioned by Volvo to consider how they might position themselves as a brand. The brief was that the technology of the cars has evolved organically in response to the challenges of the nordic environment. Equally, the new technology of the cars is sensitive to the environment and recycles energy cleverly to reduce environmental impact.