http://cargocollective.com Lemonni Fri, 06 Jan 2012 00:30:47 +0000 http://cargocollective.com en http://cargocollective.com/lemonni/AD-Campaign-for-Hearing-Aids http://cargocollective.com/lemonni/following/lemonni/AD-Campaign-for-Hearing-Aids Fri, 06 Jan 2012 00:30:47 +0000 Lemonni 2554802 <img src="http://payload12.cargocollective.com/1/0/30646/2554802/Tone-13.jpg" border="0" width="613" height="792" width_o="613" height_o="792" src_o="http://payload12.cargocollective.com/1/0/30646/2554802/Tone-13_o.jpg" align="left" /> <img src="http://payload12.cargocollective.com/1/0/30646/2554802/Tone-14.jpg" border="0" width="613" height="792" width_o="613" height_o="792" src_o="http://payload12.cargocollective.com/1/0/30646/2554802/Tone-14_o.jpg" align="left" /> <img src="http://payload12.cargocollective.com/1/0/30646/2554802/Tone-15.jpg" border="0" width="613" height="792" width_o="613" height_o="792" src_o="http://payload12.cargocollective.com/1/0/30646/2554802/Tone-15_o.jpg" align="left" /> Concept/Art Direction/Design: Annie Chen Photography: Matthew Hoag Retouching: Pablo Mercado Margain http://cargocollective.com/lemonni/Dollar-Store-Repackaging http://cargocollective.com/lemonni/following/lemonni/Dollar-Store-Repackaging Sun, 11 Dec 2011 06:06:14 +0000 Lemonni 2439261 <img src="http://payload6.cargocollective.com/1/0/30646/2439261/DSC03383.jpg" border="0" width="670" height="893" width_o="670" height_o="893" src_o="http://payload6.cargocollective.com/1/0/30646/2439261/DSC03383_o.jpg" align="left" /> <img src="http://payload6.cargocollective.com/1/0/30646/2439261/DSC03385.jpg" border="0" width="670" height="893" width_o="670" height_o="893" src_o="http://payload6.cargocollective.com/1/0/30646/2439261/DSC03385_o.jpg" align="left" /> <img src="http://payload6.cargocollective.com/1/0/30646/2439261/DSC03387.jpg" border="0" width="670" height="878" width_o="670" height_o="878" src_o="http://payload6.cargocollective.com/1/0/30646/2439261/DSC03387_o.jpg" align="left" /> The goal of this project was to repackage a product from a dollar store and improve the packaging without additional production cost. I chose to repackage hangers and made the packaging itself into something useful as well. http://cargocollective.com/lemonni/On-the-Ice-of-Labrador http://cargocollective.com/lemonni/following/lemonni/On-the-Ice-of-Labrador Tue, 22 Nov 2011 07:42:15 +0000 Lemonni 2345365 <img src="http://payload2.cargocollective.com/1/0/30646/2345365/postcard-01_1.jpg" border="0" width="670" height="693" width_o="671" height_o="695" src_o="http://payload2.cargocollective.com/1/0/30646/2345365/postcard-01_1_o.jpg" align="left" /> <img src="http://payload2.cargocollective.com/1/0/30646/2345365/postcard-02.jpg" border="0" width="670" height="693" width_o="671" height_o="695" src_o="http://payload2.cargocollective.com/1/0/30646/2345365/postcard-02_o.jpg" align="left" /> <img src="http://payload2.cargocollective.com/1/0/30646/2345365/postcard-03.jpg" border="0" width="670" height="693" width_o="671" height_o="695" src_o="http://payload2.cargocollective.com/1/0/30646/2345365/postcard-03_o.jpg" align="left" /> <img src="http://payload2.cargocollective.com/1/0/30646/2345365/postcard-04_4.jpg" border="0" width="670" height="693" width_o="671" height_o="695" src_o="http://payload2.cargocollective.com/1/0/30646/2345365/postcard-04_4_o.jpg" align="left" /> Personal project. Direct mail design for The Cultch. The task was to design a postcard to promote an upcoming performance, On the Ice of Labrador, for The Cultch (Vancouver East Culture Centre). The goal was to make it eye-catching and stand out from all other promotional mails that the target audience would possibly receive. http://cargocollective.com/lemonni/Shop-Local http://cargocollective.com/lemonni/following/lemonni/Shop-Local Tue, 11 Oct 2011 18:42:21 +0000 Lemonni 2134201 <img src="http://payload.cargocollective.com/1/0/30646/2134201/shoplocal.jpg" border="0" width="670" height="876" width_o="936" height_o="1224" src_o="http://payload.cargocollective.com/1/0/30646/2134201/shoplocal_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/30646/2134201/shoplocal2.jpg" border="0" width="670" height="876" width_o="936" height_o="1224" src_o="http://payload.cargocollective.com/1/0/30646/2134201/shoplocal2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/30646/2134201/shoplocal3.jpg" border="0" width="670" height="876" width_o="936" height_o="1224" src_o="http://payload.cargocollective.com/1/0/30646/2134201/shoplocal3_o.jpg" align="left" /> School Project. A poster series to support local independent business. http://cargocollective.com/lemonni/Ledcor-Spring-Newsletter http://cargocollective.com/lemonni/following/lemonni/Ledcor-Spring-Newsletter Wed, 27 Jul 2011 05:48:30 +0000 Lemonni 1784423 <img src="http://payload.cargocollective.com/1/0/30646/1784423/Ledcor.jpg" border="0" width="670" height="487" width_o="1100" height_o="800" src_o="http://payload.cargocollective.com/1/0/30646/1784423/Ledcor_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/30646/1784423/Ledcor2.jpg" border="0" width="670" height="487" width_o="1100" height_o="800" src_o="http://payload.cargocollective.com/1/0/30646/1784423/Ledcor2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/30646/1784423/Ledcor3.jpg" border="0" width="670" height="487" width_o="1100" height_o="800" src_o="http://payload.cargocollective.com/1/0/30646/1784423/Ledcor3_o.jpg" align="left" /> A 24-page newsletter for The Ledcor Group of Companies. Karacters project. The Globe is one of the projects I worked on during my internship at Karacters Design. My task was to design the second issue of The Globe for the client’s new projects based on the layout in the first issue designed by Dan O’Leary, Senior Designer at Karacters. I also added new layouts to meet the client’s needs. The project was supervised by Tim Hoffpauir and managed by Dylan Ballentine. http://cargocollective.com/lemonni/KostKlip-Manufacturing http://cargocollective.com/lemonni/following/lemonni/KostKlip-Manufacturing Wed, 27 Jul 2011 02:43:07 +0000 Lemonni 1783965 <img src="http://payload.cargocollective.com/1/0/30646/1783965/digital mockup.jpg" border="0" width="670" height="483" width_o="900" height_o="650" src_o="http://payload.cargocollective.com/1/0/30646/1783965/digital mockup_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/30646/1783965/digital mockup2.jpg" border="0" width="670" height="483" width_o="900" height_o="650" src_o="http://payload.cargocollective.com/1/0/30646/1783965/digital mockup2_o.jpg" align="left" /> Catalogue redesign and marketing material design for KostKlip Manufacturing Ltd. KostKlip is a local company that manufacture plastic display tags used in retail stores. The task was to create a visual identity that would communicate the message, what’s your shelf edge strategy? The idea for the concept came from one of the products, ShelfTalkers, which are plastic tags with signs of special messages along the shelves. This is taken visually into the graphic elements — to initiate a conversation with the target audience. http://cargocollective.com/lemonni/Cheater-Buster http://cargocollective.com/lemonni/following/lemonni/Cheater-Buster Fri, 22 Jul 2011 17:59:30 +0000 Lemonni 1765615 <img src="http://payload.cargocollective.com/1/0/30646/1765615/CheaterBuster1_resize.jpg" border="0" width="670" height="937" width_o="686" height_o="960" src_o="http://payload.cargocollective.com/1/0/30646/1765615/CheaterBuster1_resize_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/30646/1765615/CheaterBuster2_resize.jpg" border="0" width="670" height="937" width_o="686" height_o="960" src_o="http://payload.cargocollective.com/1/0/30646/1765615/CheaterBuster2_resize_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/30646/1765615/CheaterBuster3_resize.jpg" border="0" width="670" height="937" width_o="686" height_o="960" src_o="http://payload.cargocollective.com/1/0/30646/1765615/CheaterBuster3_resize_o.jpg" align="left" /> Print campaign for Cheater Buster Private Investigator. School project for advertising class. The challenge was to create a series of print ads with three pre-determined photographs for a client (in my case, a private investigation company) and develop a strategy. My strategy is to exaggerate the insincerity of “cheaters” by creating unrealistic stories to pair with the dramatic images. The emphasis on insincerity is also reinforced through the typographic treatment for the stories, which is to simulate the situation when someone is telling a lie. http://cargocollective.com/lemonni/Hubert-Kang-Photography-1 http://cargocollective.com/lemonni/following/lemonni/Hubert-Kang-Photography-1 Thu, 30 Jun 2011 02:48:34 +0000 Lemonni 1664381 <img src="http://payload.cargocollective.com/1/0/30646/1664381/_7232782.jpg" border="0" width="670" height="502" width_o="960" height_o="720" src_o="http://payload.cargocollective.com/1/0/30646/1664381/_7232782_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/30646/1664381/_7232768.jpg" border="0" width="670" height="502" width_o="960" height_o="720" src_o="http://payload.cargocollective.com/1/0/30646/1664381/_7232768_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/30646/1664381/_7232765.jpg" border="0" width="670" height="502" width_o="960" height_o="720" src_o="http://payload.cargocollective.com/1/0/30646/1664381/_7232765_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/30646/1664381/_7232772.jpg" border="0" width="670" height="502" width_o="960" height_o="720" src_o="http://payload.cargocollective.com/1/0/30646/1664381/_7232772_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/30646/1664381/Screen shot 2011-07-23 at 6.20.02 PM.png" border="0" width="670" height="437" width_o="1460" height_o="954" src_o="http://payload.cargocollective.com/1/0/30646/1664381/Screen shot 2011-07-23 at 6.20.02 PM_o.png" align="left" /> Branding for Hubert Kang Photography. DVD case is letterpress printed. Stickers are stamped by hand. Hubert Kang is a fine art documentary photographer who has also worked on many advertising projects. Hubert’s photos are raw — they convey real emotions that connect viewers and tell powerful stories. The design concept focuses on the rawness and the personality of Hubert’s work, which are reflected in the packaging material and the logo itself. http://cargocollective.com/lemonni/Bunny-Dandelion http://cargocollective.com/lemonni/following/lemonni/Bunny-Dandelion Mon, 01 Nov 2010 04:59:03 +0000 Lemonni 746149 <img src="http://payload.cargocollective.com/1/0/30646/746149/_HKP0163-Edit.jpg" border="0" width="670" height="446" width_o="960" height_o="640" src_o="http://payload.cargocollective.com/1/0/30646/746149/_HKP0163-Edit_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/30646/746149/_HKP0181.jpg" border="0" width="670" height="502" width_o="960" height_o="720" src_o="http://payload.cargocollective.com/1/0/30646/746149/_HKP0181_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/30646/746149/_HKP0243.jpg" border="0" width="670" height="502" width_o="960" height_o="720" src_o="http://payload.cargocollective.com/1/0/30646/746149/_HKP0243_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/30646/746149/_HKP0216.jpg" border="0" width="670" height="502" width_o="960" height_o="720" src_o="http://payload.cargocollective.com/1/0/30646/746149/_HKP0216_o.jpg" align="left" /> Packaging & print design for a textile company. School project. A series of printed pieces were created to demonstrate the technical knowledge required for various types of print and packaging design. A cd case that securely holds a cd and a booklet was produced as the key piece. The booklet is hand-stitched and the interior pages are printed on canvas. http://cargocollective.com/lemonni/Type-Design http://cargocollective.com/lemonni/following/lemonni/Type-Design Sun, 31 Oct 2010 22:43:04 +0000 Lemonni 745637 <img src="http://payload.cargocollective.com/1/0/30646/745637/barber_typespecimen.jpg" border="0" width="657" height="960" width_o="657" height_o="960" src_o="http://payload.cargocollective.com/1/0/30646/745637/barber_typespecimen_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/30646/745637/barber_typespecimen2.jpg" border="0" width="657" height="960" width_o="657" height_o="960" src_o="http://payload.cargocollective.com/1/0/30646/745637/barber_typespecimen2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/30646/745637/barber_typespecimen3.jpg" border="0" width="657" height="960" width_o="657" height_o="960" src_o="http://payload.cargocollective.com/1/0/30646/745637/barber_typespecimen3_o.jpg" align="left" /> Barber is a typeface I designed, using FontStruct, for my typography class. I love vintage signage, so I wanted to incorporate some old-school elements into my type design. Barber's pole was one of my initial ideas, and the diagonal lines turned out to work well in the letterforms. It is meant to be a display type that works particularly well in very large sizes.