http://cargocollective.com The Portfolio of Larry Corwin Tue, 23 Apr 2013 20:49:44 +0000 http://cargocollective.com en http://cargocollective.com/larrycorwin/Google-Talking-Shoe http://cargocollective.com/larrycorwin/following/larrycorwin/Google-Talking-Shoe Tue, 23 Apr 2013 20:49:44 +0000 The Portfolio of Larry Corwin 5470025 As part of the "Art, Copy & Code" project, the Talking Shoe set out to explore the world of connected objects. In this experiment, we created a smart sneaker with personality that talks back and can connect the wearer’s activity to the web (if the wearer chooses to do so.) Every move the user makes generates data that’s captured using an accelerometer, gyroscope and pressure sensors. That data then gets pushed to the user’s mobile phone and translated into real-time, motivating commentary. To see how a connected object might be used in advertising, we also also enabled the shoe to talk directly to social media and ad spaces - imagine these shoes being on the feet of a professional athlete and sending out real-time mobile updates about the athlete's speed, jump height, etc. to fans in a stadium. Or data from the shoes being used to dynamically enhance a replay for viewers at home. (For the purpose of this experiment, we also went ahead and added an actual voice - complete with speaker - to the shoes. This definitely wouldn't fly for any sort of pro athlete integration.) <img src="http://payload158.cargocollective.com/1/1/41311/5470025/Screen Shot 2013-04-23 at 6.00.48 PM.png" width="586" height="331" width_o="586" height_o="331" src_o="http://payload158.cargocollective.com/1/1/41311/5470025/Screen Shot 2013-04-23 at 6.00.48 PM_o.png" data-mid="29467068" border="0" align="left"/> <img src="http://payload158.cargocollective.com/1/1/41311/5470025/Screen Shot 2013-04-23 at 6.01.15 PM.png" width="499" height="200" width_o="499" height_o="200" src_o="http://payload158.cargocollective.com/1/1/41311/5470025/Screen Shot 2013-04-23 at 6.01.15 PM_o.png" data-mid="29467073" border="0" align="left"/> As part of the "Art, Copy & Code" project, the Talking Shoe set out to explore the world of connected objects. In this experiment, we created a smart sneaker with... http://cargocollective.com/larrycorwin/Google-Experimental-Film http://cargocollective.com/larrycorwin/following/larrycorwin/Google-Experimental-Film Mon, 15 Apr 2013 22:46:21 +0000 The Portfolio of Larry Corwin 5401870 As part of the Art, Copy & Code project we re-imagined the possibilities of film for the digital age. When a viewer presses play, the program gathers data points like time, location, weather and what's happening on the web and incorporates them into the video. The result is a personalized experience that rewards repeat views. To try it for yourself, click here. <img src="http://payload155.cargocollective.com/1/1/41311/5401870/Screen Shot 2013-04-13 at 3.51.01 PM_640.png" width="640" height="348" width_o="1175" height_o="638" src_o="http://payload155.cargocollective.com/1/1/41311/5401870/Screen Shot 2013-04-13 at 3.51.01 PM_o.png" data-mid="29159978" border="0" align="left"/> <img src="http://payload155.cargocollective.com/1/1/41311/5401870/Screen Shot 2013-04-15 at 8.20.22 PM_2_640.png" width="640" height="325" width_o="1260" height_o="639" src_o="http://payload155.cargocollective.com/1/1/41311/5401870/Screen Shot 2013-04-15 at 8.20.22 PM_2_o.png" data-mid="29160557" border="0" align="left"/> As part of the Art, Copy & Code project we re-imagined the possibilities of film for the digital age. When a viewer presses play, the program gathers data points... http://cargocollective.com/larrycorwin/Google-Art-Copy-Code http://cargocollective.com/larrycorwin/following/larrycorwin/Google-Art-Copy-Code Mon, 15 Apr 2013 22:46:17 +0000 The Portfolio of Larry Corwin 5224666 In the 1960s, advertising went through a creative revolution when art directors and copywriters were paired together into teams. Today, we're going through another revolution, where technology is being added to the mix. So how might the modern web help shape the future of advertising? We created a series of experiments with innovative brands, storytellers and makers to find out. To visit the project hub, click here <img src="http://payload146.cargocollective.com/1/1/41311/5224666/1 Intro screen_640.png" width="640" height="363" width_o="1319" height_o="749" src_o="http://payload146.cargocollective.com/1/1/41311/5224666/1 Intro screen_o.png" data-mid="28097599" border="0" align="left"/> <img src="http://payload146.cargocollective.com/1/1/41311/5224666/2 Inspiration_640.png" width="640" height="362" width_o="1321" height_o="748" src_o="http://payload146.cargocollective.com/1/1/41311/5224666/2 Inspiration_o.png" data-mid="28097609" border="0" align="left"/> <img src="http://payload146.cargocollective.com/1/1/41311/5224666/3 Connected Objects_640.png" width="640" height="363" width_o="1319" height_o="749" src_o="http://payload146.cargocollective.com/1/1/41311/5224666/3 Connected Objects_o.png" data-mid="28097618" border="0" align="left"/> <img src="http://payload146.cargocollective.com/1/1/41311/5224666/5 Useful Marketing_640.png" width="640" height="371" width_o="1321" height_o="765" src_o="http://payload146.cargocollective.com/1/1/41311/5224666/5 Useful Marketing_o.png" data-mid="28097630" border="0" align="left"/> In the 1960s, advertising went through a creative revolution when art directors and copywriters were paired together into teams. Today, we're going through another... http://cargocollective.com/larrycorwin/Google-Jess-Time http://cargocollective.com/larrycorwin/following/larrycorwin/Google-Jess-Time Wed, 26 Sep 2012 19:26:43 +0000 The Portfolio of Larry Corwin 4152695 http://cargocollective.com/larrycorwin/Google-Secrets http://cargocollective.com/larrycorwin/following/larrycorwin/Google-Secrets Wed, 26 Sep 2012 19:26:35 +0000 The Portfolio of Larry Corwin 4152952 Due to a bevy of NDAs, United States law and an overwhelming fear of prison, I can't publicly share some of the projects I worked on with Google. However, we can always just talk in person. Due to a bevy of NDAs, United States law and an overwhelming fear of prison, I can't publicly share some of the projects I worked on with Google. However, we can... http://cargocollective.com/larrycorwin/FedEx-Solutions-Stories http://cargocollective.com/larrycorwin/following/larrycorwin/FedEx-Solutions-Stories Mon, 30 Jan 2012 13:23:53 +0000 The Portfolio of Larry Corwin 2616185 To show that FedEx does a whole lot more than just shipping, we created four, two-minute long interactive stories that served to both educate and entertain. The stories featured a unique form of navigation, allowing users to move forward or backward in time and explore every detail. Visit the site here. To show that FedEx does a whole lot more than just shipping, we created four, two-minute long interactive stories that served to both educate and entertain. The... http://cargocollective.com/larrycorwin/FedEx-EarthSmart http://cargocollective.com/larrycorwin/following/larrycorwin/FedEx-EarthSmart Wed, 11 Jan 2012 17:09:33 +0000 The Portfolio of Larry Corwin 2589009 While FedEx takes sustainability very seriously, it was important to showcase everything they do for the environment in a way that still felt approachable to consumers. So we created a fully tablet, mobile and desktop site featuring 15 interactive infographics, games and videos. This approach allowed consumers to learn, without feeling the pressure to learn at all. <img src="http://payload14.cargocollective.com/1/1/41311/2589009/2 Earthsmart_640.jpg" width="640" height="617" width_o="2048" height_o="1975" src_o="http://payload14.cargocollective.com/1/1/41311/2589009/2 Earthsmart_o.jpg" data-mid="13087556" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/1/41311/2589009/1 Earthsmart_640.jpg" width="640" height="616" width_o="2048" height_o="1971" src_o="http://payload14.cargocollective.com/1/1/41311/2589009/1 Earthsmart_o.jpg" data-mid="13087550" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/1/41311/2589009/3 Earthsmart_640.jpg" width="640" height="611" width_o="2048" height_o="1955" src_o="http://payload14.cargocollective.com/1/1/41311/2589009/3 Earthsmart_o.jpg" data-mid="13087563" border="0" align="left"/> While FedEx takes sustainability very seriously, it was important to showcase everything they do for the environment in a way that still felt approachable to... http://cargocollective.com/larrycorwin/Sprint-Nextel-Roadies-1 http://cargocollective.com/larrycorwin/following/larrycorwin/Sprint-Nextel-Roadies-1 Fri, 30 Sep 2011 17:55:41 +0000 The Portfolio of Larry Corwin 504758 http://cargocollective.com/larrycorwin/Sprint-City-of-Light http://cargocollective.com/larrycorwin/following/larrycorwin/Sprint-City-of-Light Fri, 01 Apr 2011 17:38:21 +0000 The Portfolio of Larry Corwin 987506 http://cargocollective.com/larrycorwin/Charcuteroulette-com http://cargocollective.com/larrycorwin/following/larrycorwin/Charcuteroulette-com Wed, 30 Mar 2011 11:28:56 +0000 The Portfolio of Larry Corwin 1240867 A single-serving site featuring charcuterie, Charcuteroulette.com is a side project stemming from my irrational love of meat plates. Since its launch, I've received submissions from as far away as Switzerland and Hawaii. A reporter has called me from Paris. And The Village Voice, The London Independent, Yahoo! News, Eater.com and others have written stories about it. <img src="http://payload.cargocollective.com/1/1/41311/1240867/1_640.png" width="640" height="355" width_o="1410" height_o="783" src_o="http://payload.cargocollective.com/1/1/41311/1240867/1_o.png" data-mid="5992939" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/41311/1240867/2_640.png" width="640" height="358" width_o="1408" height_o="788" src_o="http://payload.cargocollective.com/1/1/41311/1240867/2_o.png" data-mid="5992944" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/41311/1240867/3_640.png" width="640" height="363" width_o="1410" height_o="800" src_o="http://payload.cargocollective.com/1/1/41311/1240867/3_o.png" data-mid="5992950" border="0" align="left"/> A single-serving site featuring charcuterie, Charcuteroulette.com is a side project stemming from my irrational love of meat plates. Since its launch, I've received...