http://cargocollective.com Labor Intensive Design Wed, 22 Sep 2010 04:24:50 +0000 http://cargocollective.com en http://cargocollective.com/laborintensivedesign/Salesman-Poster http://cargocollective.com/laborintensivedesign/following/laborintensivedesign/Salesman-Poster Wed, 22 Sep 2010 04:24:50 +0000 Labor Intensive Design 650902 <img src="http://payload.cargocollective.com/1/1/49240/650902/110910_kimos_v3_sm.jpg" border="0" width="670" height="1035" width_o="792" height_o="1224" src_o="http://payload.cargocollective.com/1/1/49240/650902/110910_kimos_v3_sm_o.jpg" align="left" /> http://cargocollective.com/laborintensivedesign/Acutrack-SXSW-Booth http://cargocollective.com/laborintensivedesign/following/laborintensivedesign/Acutrack-SXSW-Booth Wed, 22 Sep 2010 04:12:27 +0000 Labor Intensive Design 650854 <img src="http://payload.cargocollective.com/1/1/49240/650854/Acutrack_final_Backdrop.jpg" border="0" width="670" height="655" width_o="884" height_o="865" src_o="http://payload.cargocollective.com/1/1/49240/650854/Acutrack_final_Backdrop_o.jpg" align="left" /> Acutrack is a CD replication company. Typically they have gone after corporate clients and left the music industry out of their business plan. This year they wanted to change that and decided to get a booth at SXSW in Austin, Texas, which is arguably the biggest music conference of the United States. Given the limitation of the temporary booth structure they were using, I wanted to make something as eye catching and fun as possible. I found inspiration in the old poster walls I used to frequent behind music stores. There you could find hundreds of posters showing where bands will be playing in your town. To accomplish this, I first had to make two posters. Acutrack wanted to focus on two specific markets; music and film. Because these genres don't happen on the same days of the festival, the booth needed to be functional for both. Each side would be a specific conversation. The distressed posters couldn't be faked in photoshop, so I took each print and folded, wrinkled, and tore it. I then took hi-res photos of the result and used that as a layer on the booth. A SUPER time consuming process, but the end result was amazing, and the booth really helped drum up (pun intended) new business for Acutrack. <img src="http://payload.cargocollective.com/1/1/49240/650854/2posters.jpg" border="0" width="670" height="507" width_o="1440" height_o="1091" src_o="http://payload.cargocollective.com/1/1/49240/650854/2posters_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/49240/650854/posterline.jpg" border="0" width="670" height="361" width_o="1000" height_o="540" src_o="http://payload.cargocollective.com/1/1/49240/650854/posterline_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/49240/650854/cd_mock1.jpg" border="0" width="500" height="375" width_o="500" height_o="375" src_o="http://payload.cargocollective.com/1/1/49240/650854/cd_mock1_o.jpg" align="left" /> http://cargocollective.com/laborintensivedesign/Identity-Work http://cargocollective.com/laborintensivedesign/following/laborintensivedesign/Identity-Work Wed, 22 Sep 2010 03:41:50 +0000 Labor Intensive Design 650825 Here are a few logos I have created. They range from a variety of businesses like record labels, handmade jewelery, and electrical companies. <img src="http://payload.cargocollective.com/1/1/49240/650825/full_sheet.jpg" border="0" width="670" height="337" width_o="792" height_o="399" src_o="http://payload.cargocollective.com/1/1/49240/650825/full_sheet_o.jpg" align="left" /> http://cargocollective.com/laborintensivedesign/Prophecy-Typeface http://cargocollective.com/laborintensivedesign/following/laborintensivedesign/Prophecy-Typeface Wed, 22 Sep 2010 03:41:22 +0000 Labor Intensive Design 650835 Prophecy is a conceptual typeface I designed based off of astrological grids. I referenced Nostradamus as the spark of the concept. The typeface is intended to be legible, but it will take some work to decipher the letterforms. Much like the prophecies of Nostradamus, many letters could be misinterpreted, but once you understand the system, the structure and message is clear. <img src="http://payload.cargocollective.com/1/1/49240/650835/wasterlain_prophecy_type_poster_1.jpg" border="0" width="670" height="1035" width_o="792" height_o="1224" src_o="http://payload.cargocollective.com/1/1/49240/650835/wasterlain_prophecy_type_poster_1_o.jpg" align="left" /> http://cargocollective.com/laborintensivedesign/Tide-Info-Graphic http://cargocollective.com/laborintensivedesign/following/laborintensivedesign/Tide-Info-Graphic Sat, 11 Sep 2010 01:04:23 +0000 Labor Intensive Design 626785 I wanted to create an info graphic mapping tides. I created this to conceptually play off the idea of the phases of the moon. Seeing as this is the most important factor, I chose to map the tides on spheres which represent the micro details of each phase. <img src="http://payload.cargocollective.com/1/1/49240/626785/full_tide_poster.jpg" border="0" width="670" height="220" width_o="1000" height_o="329" src_o="http://payload.cargocollective.com/1/1/49240/626785/full_tide_poster_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/49240/626785/detail_2_2.jpg" border="0" width="670" height="467" width_o="800" height_o="558" src_o="http://payload.cargocollective.com/1/1/49240/626785/detail_2_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/49240/626785/detail_1_1.jpg" border="0" width="670" height="467" width_o="800" height_o="558" src_o="http://payload.cargocollective.com/1/1/49240/626785/detail_1_1_o.jpg" align="left" /> http://cargocollective.com/laborintensivedesign/RGX-Website http://cargocollective.com/laborintensivedesign/following/laborintensivedesign/RGX-Website Sat, 11 Sep 2010 01:01:07 +0000 Labor Intensive Design 626793 I created the main product page for Right Guard's entry into the body spray market. The client loved how the RGX can was different from the competition. It was chrome, colorful, and airy. Their love of the can brought me to the final design solution. I wanted to keep the can the star, and allow a lot of white space. The user rolls over the cans to get more information. <img src="http://payload.cargocollective.com/1/1/49240/626793/rgxprod_1.png" border="0" width="670" height="582" width_o="1060" height_o="922" src_o="http://payload.cargocollective.com/1/1/49240/626793/rgxprod_1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/49240/626793/rgxprod_2.png" border="0" width="670" height="582" width_o="1061" height_o="923" src_o="http://payload.cargocollective.com/1/1/49240/626793/rgxprod_2_o.png" align="left" /> I also was a member of the team creating a lifestyle site for the product. This site was not necessarily product specific. It was created to speak to all the elements of a 12-25 year old male's life. The areas of interest were video games / music / fitness / sports / style / women. <img src="http://payload.cargocollective.com/1/1/49240/626793/rgxmusic_1.png" border="0" width="670" height="582" width_o="1062" height_o="923" src_o="http://payload.cargocollective.com/1/1/49240/626793/rgxmusic_1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/49240/626793/rgxmusic_feature.png" border="0" width="670" height="582" width_o="1062" height_o="924" src_o="http://payload.cargocollective.com/1/1/49240/626793/rgxmusic_feature_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/49240/626793/RGXHER_1.PNG" border="0" width="670" height="582" width_o="1061" height_o="922" src_o="http://payload.cargocollective.com/1/1/49240/626793/RGXHER_1_o.PNG" align="left" /> http://cargocollective.com/laborintensivedesign/Levi-s-Fall-2010 http://cargocollective.com/laborintensivedesign/following/laborintensivedesign/Levi-s-Fall-2010 Fri, 10 Sep 2010 18:15:07 +0000 Labor Intensive Design 626038 The Fall 2010 redesign of Levi.com really took the site in a more refined direction. We had the challenge of taking many different brand stories with separate identities and unifying them through the site. Our decision was to make the site more of a shell to hold this diverse content. Whereas the previous season, the site represented the larger brand story, this season it will hold the multiple stories and allow them to work together. <img src="http://payload.cargocollective.com/1/1/49240/626038/Levis_Fall2010_hm_r8-02.jpg" border="0" width="670" height="750" width_o="971" height_o="1088" src_o="http://payload.cargocollective.com/1/1/49240/626038/Levis_Fall2010_hm_r8-02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/49240/626038/Levis_Fall2010_MensDept_r9.jpg" border="0" width="670" height="872" width_o="974" height_o="1268" src_o="http://payload.cargocollective.com/1/1/49240/626038/Levis_Fall2010_MensDept_r9_o.jpg" align="left" /> This season we also introduced a new section of the site called "Explore." This area serves as a blog for Levi.com. Working closely with another designer and IA developer, we created a highly functional interface that is updatable by the client and integrates with their sometimes limited platform. <img src="http://payload.cargocollective.com/1/1/49240/626038/explore-main.jpg" border="0" width="670" height="779" width_o="971" height_o="1130" src_o="http://payload.cargocollective.com/1/1/49240/626038/explore-main_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/49240/626038/explore-entry_1.jpg" border="0" width="670" height="852" width_o="971" height_o="1235" src_o="http://payload.cargocollective.com/1/1/49240/626038/explore-entry_1_o.jpg" align="left" /> http://cargocollective.com/laborintensivedesign/Levi-s-Facebook-Tabs http://cargocollective.com/laborintensivedesign/following/laborintensivedesign/Levi-s-Facebook-Tabs Tue, 07 Sep 2010 02:11:43 +0000 Labor Intensive Design 616133 Levi's has really been utilizing it's Facebook platform this year. I have designed specific tabs for Levi's that run in-line with special brand events happening outside of the shopping path. These events have been "the Rolling Roadshow", Pioneer Stage live stream of the Decemberists & The National, and "the Wear What Fits Events". <img src="http://payload.cargocollective.com/1/1/49240/616133/FB_roadshow_FINAL_03.jpg" border="0" width="670" height="527" width_o="837" height_o="659" src_o="http://payload.cargocollective.com/1/1/49240/616133/FB_roadshow_FINAL_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/49240/616133/FB_roadshow_FINAL_04.jpg" border="0" width="670" height="518" width_o="837" height_o="648" src_o="http://payload.cargocollective.com/1/1/49240/616133/FB_roadshow_FINAL_04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/49240/616133/FB_roadshow_FINAL_05.jpg" border="0" width="670" height="518" width_o="837" height_o="648" src_o="http://payload.cargocollective.com/1/1/49240/616133/FB_roadshow_FINAL_05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/49240/616133/FB_musicfest_r2_landing_8.jpg" border="0" width="670" height="709" width_o="799" height_o="846" src_o="http://payload.cargocollective.com/1/1/49240/616133/FB_musicfest_r2_landing_8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/49240/616133/FB_wear_what_NY_Invite_FINAL_9.jpg" border="0" width="670" height="1180" width_o="800" height_o="1409" src_o="http://payload.cargocollective.com/1/1/49240/616133/FB_wear_what_NY_Invite_FINAL_9_o.jpg" align="left" /> http://cargocollective.com/laborintensivedesign/Levi-s-Friends-Store http://cargocollective.com/laborintensivedesign/following/laborintensivedesign/Levi-s-Friends-Store Tue, 07 Sep 2010 01:53:46 +0000 Labor Intensive Design 616189 Levi's partnered with Facebook to create a brand new social shopping experience. Every product in the Levi's catalog was now able to be "liked." To roll out the new functionality and inform the user, I created this quick video tutorial video. The larger elements of the "like" functionality were implemented across the site in family and product pages. A brand new section of the site called "Friends Store" was created to be the hub of their social shopping experience. Working closely with an IA team and third party developers we successfully launched this under a tight timeline. <img src="http://payload.cargocollective.com/1/1/49240/616189/bobblehead_22x28.jpg" border="0" width="670" height="852" width_o="1000" height_o="1273" src_o="http://payload.cargocollective.com/1/1/49240/616189/bobblehead_22x28_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/49240/616189/FB_FriendStoreLand_Everybody_A.jpg" border="0" width="670" height="1500" width_o="951" height_o="2130" src_o="http://payload.cargocollective.com/1/1/49240/616189/FB_FriendStoreLand_Everybody_A_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/49240/616189/fb_like_product_r4v1d1_2lines_withfriends.jpg" border="0" width="670" height="774" width_o="951" height_o="1100" src_o="http://payload.cargocollective.com/1/1/49240/616189/fb_like_product_r4v1d1_2lines_withfriends_o.jpg" align="left" /> http://cargocollective.com/laborintensivedesign/Steve-Landeros-Photography http://cargocollective.com/laborintensivedesign/following/laborintensivedesign/Steve-Landeros-Photography Tue, 07 Sep 2010 01:50:36 +0000 Labor Intensive Design 616110 <img src="http://payload.cargocollective.com/1/1/49240/616110/natural_bridges_2_4.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/1/49240/616110/natural_bridges_2_4_o.jpg" align="left" /> Steve Landeros is an amazing seascape photographer who makes images like the one above. He came to me asking for a strong but subdued website. <img src="http://payload.cargocollective.com/1/1/49240/616110/slanderos_01.jpg" border="0" width="670" height="401" width_o="1000" height_o="599" src_o="http://payload.cargocollective.com/1/1/49240/616110/slanderos_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/49240/616110/slanderos_02.jpg" border="0" width="670" height="401" width_o="1000" height_o="599" src_o="http://payload.cargocollective.com/1/1/49240/616110/slanderos_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/49240/616110/slanderos_03.jpg" border="0" width="670" height="401" width_o="1000" height_o="599" src_o="http://payload.cargocollective.com/1/1/49240/616110/slanderos_03_o.jpg" align="left" /> Together we discussed what would be the best vehicle to really let the photography be the hero. We decided to keep it simple. Let the images speak loud, and things like navigation, backgrounds, etc take a much more subtle roll. We divided the image area into 2 sections, one for black and white, and one for color. Once you were in either area, a lightbox script opened as you clicked on a thumbnail. This was used to remove excess visual distraction while viewing his photography. We both were quite happy with the outcome.