http://cargocollective.com Kyle Cavanaugh - Copywriter Tue, 22 Nov 2011 00:44:41 +0000 http://cargocollective.com en http://cargocollective.com/kylecavanaugh/Toaster-Strudel-Art http://cargocollective.com/kylecavanaugh/following/kylecavanaugh/Toaster-Strudel-Art Tue, 22 Nov 2011 00:44:41 +0000 Kyle Cavanaugh - Copywriter 2324597 People love Toaster Strudel. But people really love icing a hot Toaster Strudel. It's a hot blast of morning creativity for kids and people who should probably know better. So we thought we'd let everyone have some digital icing, and give them a platform to share their creative side. People can post and share their creations on Facebook. <img src="http://payload1.cargocollective.com/1/0/6579/2324597/TS_facebookapp_share.jpeg" border="0" width="670" height="519" width_o="670" height_o="519" src_o="http://payload1.cargocollective.com/1/0/6579/2324597/TS_facebookapp_share_o.jpeg" align="left" /> <img src="http://payload1.cargocollective.com/1/0/6579/2324597/TS_facebookapp.jpeg" border="0" width="670" height="519" width_o="670" height_o="519" src_o="http://payload1.cargocollective.com/1/0/6579/2324597/TS_facebookapp_o.jpeg" align="left" /> <img src="http://payload1.cargocollective.com/1/0/6579/2324597/TS_facebookwall.jpeg" border="0" width="670" height="519" width_o="670" height_o="519" src_o="http://payload1.cargocollective.com/1/0/6579/2324597/TS_facebookwall_o.jpeg" align="left" /> http://cargocollective.com/kylecavanaugh/Hot-Pockets http://cargocollective.com/kylecavanaugh/following/kylecavanaugh/Hot-Pockets Tue, 22 Nov 2011 00:36:43 +0000 Kyle Cavanaugh - Copywriter 2324505 Hot Pockets are a staple of the young man's diet. They're easy. They're hot. They're (mostly) delicious. They're like the modern-day equivalent of rations, at least in the eyes of Davy Pocket, a grizzled 19th century frontiersman stranded in modern America. "Maybe a man can't live on bread alone," says Davy. "But when that bread's stuffed with things like tasty ham and melted cheese, he'll come pretty dern close." The Hot Pockets "Be Ready" mobile app features a location-aware Hot Pocket locator and a photo booth where you can add a beard and a coonskin cap to anyone's photo. It's also home to Davy Pocket's Preparedness kit, where he dispenses manly advice to help the modern frontiersman deal with just about anything. <img src="http://payload1.cargocollective.com/1/0/6579/2324505/MOBILE_FULL.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload1.cargocollective.com/1/0/6579/2324505/MOBILE_FULL_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/0/6579/2324505/hot pocket locator3.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload1.cargocollective.com/1/0/6579/2324505/hot pocket locator3_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/0/6579/2324505/hot pocket locator3_2.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload1.cargocollective.com/1/0/6579/2324505/hot pocket locator3_2_o.jpg" align="left" /> On the Hot Pocket Trading Post on Facebook, Davy - obviously a Facebook newbie - is willing to trade you trinkets, wisdom, and Hot Pockets for your friends, photos and status messages, so he can fill up his Facebook page. <img src="http://payload1.cargocollective.com/1/0/6579/2324505/trading post app3.jpg" border="0" width="670" height="558" width_o="1200" height_o="1000" src_o="http://payload1.cargocollective.com/1/0/6579/2324505/trading post app3_o.jpg" align="left" /> http://cargocollective.com/kylecavanaugh/Other-Work http://cargocollective.com/kylecavanaugh/following/kylecavanaugh/Other-Work Tue, 01 Feb 2011 21:41:29 +0000 Kyle Cavanaugh - Copywriter 1006482 <img src="http://payload.cargocollective.com/1/0/6579/1006482/Hefty page 1 web.jpg" border="0" width="670" height="434" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/0/6579/1006482/Hefty page 1 web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/1006482/Hefty page 2 web.jpg" border="0" width="670" height="434" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/0/6579/1006482/Hefty page 2 web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/1006482/Hefty page 3 web.jpg" border="0" width="670" height="434" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/0/6579/1006482/Hefty page 3 web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/1006482/NGK volcano.jpg" border="0" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/6579/1006482/NGK volcano_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/1006482/NGK ant.jpg" border="0" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/6579/1006482/NGK ant_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/1006482/NGK plane.jpg" border="0" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/6579/1006482/NGK plane_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/1006482/tumi.jpg" border="0" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/6579/1006482/tumi_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/1006482/autozone1.jpg" border="0" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/0/6579/1006482/autozone1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/1006482/autozone2.jpg" border="0" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/0/6579/1006482/autozone2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/1006482/autozone3.jpg" border="0" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/0/6579/1006482/autozone3_o.jpg" align="left" /> http://cargocollective.com/kylecavanaugh/Tide-Coldwater http://cargocollective.com/kylecavanaugh/following/kylecavanaugh/Tide-Coldwater Tue, 23 Nov 2010 21:52:50 +0000 Kyle Cavanaugh - Copywriter 804919 Simple choices like washing in cold can make a dramatic difference. This campaign was awarded a Bronze International ANDY and a spot in Creativity's 2010 Awards Annual. <img src="http://payload.cargocollective.com/1/0/6579/804919/tide1.jpg" border="0" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/0/6579/804919/tide1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/804919/tide2.jpg" border="0" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/0/6579/804919/tide2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/804919/tide 4 resize.jpg" border="0" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/6579/804919/tide 4 resize_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/804919/tide 5 resize.jpg" border="0" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/6579/804919/tide 5 resize_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/804919/tide resize 3.jpg" border="0" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/6579/804919/tide resize 3_o.jpg" align="left" /> http://cargocollective.com/kylecavanaugh/HeadBlade http://cargocollective.com/kylecavanaugh/following/kylecavanaugh/HeadBlade Tue, 23 Nov 2010 21:52:49 +0000 Kyle Cavanaugh - Copywriter 804923 It's a razor for shaving your head. The challenge? Don't just sell the razor - sell bald. <img src="http://payload.cargocollective.com/1/0/6579/804923/HB Real men web.jpg" border="0" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/0/6579/804923/HB Real men web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/804923/HB slightly faster web.jpg" border="0" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/0/6579/804923/HB slightly faster web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/804923/HB if you go web.jpg" border="0" width="670" height="434" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/0/6579/804923/HB if you go web_o.jpg" align="left" /> http://cargocollective.com/kylecavanaugh/Microsoft-Internet-Explorer-8 http://cargocollective.com/kylecavanaugh/following/kylecavanaugh/Microsoft-Internet-Explorer-8 Tue, 23 Nov 2010 20:14:08 +0000 Kyle Cavanaugh - Copywriter 804510 Microsoft wanted to announce the release of a beta version of Internet Explorer 8 with a new feature called "Web Slices." They gave us 3 days. We cranked out a video and a press kit that Gizmodo called "super weird." <img src="http://payload.cargocollective.com/1/0/6579/804510/ie81.jpg" border="0" width="600" height="399" width_o="600" height_o="399" src_o="http://payload.cargocollective.com/1/0/6579/804510/ie81_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/804510/ie8 4.jpg" border="0" width="600" height="399" width_o="600" height_o="399" src_o="http://payload.cargocollective.com/1/0/6579/804510/ie8 4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/804510/ie8 3.jpg" border="0" width="600" height="399" width_o="600" height_o="399" src_o="http://payload.cargocollective.com/1/0/6579/804510/ie8 3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/804510/ie8 2.jpg" border="0" width="600" height="426" width_o="600" height_o="426" src_o="http://payload.cargocollective.com/1/0/6579/804510/ie8 2_o.jpg" align="left" /> http://cargocollective.com/kylecavanaugh/Wacom-Bamboo-Tablets http://cargocollective.com/kylecavanaugh/following/kylecavanaugh/Wacom-Bamboo-Tablets Tue, 23 Nov 2010 19:31:00 +0000 Kyle Cavanaugh - Copywriter 804344 Intended to showcase the multi-touch capabilities of Wacom’s new line of Bamboo input tablets, these photocollage-style videos portray a fun, engaging world where anything is possible with just a touch. http://cargocollective.com/kylecavanaugh/Marc-Jacobs-Bang http://cargocollective.com/kylecavanaugh/following/kylecavanaugh/Marc-Jacobs-Bang Tue, 23 Nov 2010 19:24:08 +0000 Kyle Cavanaugh - Copywriter 804273 Poke. Tag. Like. Why not Bang? To celebrate the launch of his men's fragrance Bang, Marc Jacobs launched a Facebook game allowing players to "bang" each other on the site for the chance to win great prizes. Just like in real life, banging on Facebook proved to be quite popular, with players garnering extra points for banging after midnight or banging someone from a foreign country. Unlike real life, there was very little judgement, although Women's Wear Daily did judge the effort a 2010 Beauty Biz Award winner for Best Executed Launch. The Marc Jacobs Bang website: <img src="http://payload.cargocollective.com/1/0/6579/804273/1.jpg" border="0" width="640" height="451" width_o="640" height_o="451" src_o="http://payload.cargocollective.com/1/0/6579/804273/1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/804273/2.jpg" border="0" width="640" height="451" width_o="640" height_o="451" src_o="http://payload.cargocollective.com/1/0/6579/804273/2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/804273/4.jpg" border="0" width="640" height="451" width_o="640" height_o="451" src_o="http://payload.cargocollective.com/1/0/6579/804273/4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/804273/8.jpg" border="0" width="640" height="451" width_o="640" height_o="451" src_o="http://payload.cargocollective.com/1/0/6579/804273/8_o.jpg" align="left" /> http://cargocollective.com/kylecavanaugh/Seattle-Sounders-FC http://cargocollective.com/kylecavanaugh/following/kylecavanaugh/Seattle-Sounders-FC Tue, 23 Nov 2010 17:34:37 +0000 Kyle Cavanaugh - Copywriter 803969 When Seattle was awarded a Major League Soccer franchise, the team needed to build a fan base, establish a brand voice and define a fan experience in a tough, savvy sports market. The campaign focused on the match experience, challenging Seattle fans to forget how they cheer at other sporting events, and go all out for an entire 90-minute match: Give Us Your Full 90! "Scarf Seattle" sprung from the Full 90 challenge. To get the word out, we selected an icon; a symbol people could hold on to - the scarf. A representation of soccer pride and passion throughout the world, the scarf was transformed from a piece of merchandise into an idea. In their first year, Sounders FC shattered league records for attendance and merchandise sales. The ‘Scarf Seattle’ effort received the National Sports Forum’s SAMMY award as the best sports marketing idea of 2009. <img src="http://payload.cargocollective.com/1/0/6579/803969/scarfbillboard.jpg" border="0" width="670" height="223" width_o="2048" height_o="682" src_o="http://payload.cargocollective.com/1/0/6579/803969/scarfbillboard_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/803969/sounders print color.jpg" border="0" width="335" height="434" width_o="335" height_o="434" src_o="http://payload.cargocollective.com/1/0/6579/803969/sounders print color_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/803969/Sounders_drummer with paint.jpg" border="0" width="335" height="435" width_o="335" height_o="435" src_o="http://payload.cargocollective.com/1/0/6579/803969/Sounders_drummer with paint_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/803969/sorry london freddie.jpg" border="0" width="660" height="434" width_o="660" height_o="434" src_o="http://payload.cargocollective.com/1/0/6579/803969/sorry london freddie_o.jpg" align="left" /> Scarf Seattle: Two weeks before the first match, thousands of scarves were hung around the city on trees, storefronts, and light poles for fans to take. Tags directed fans to take pictures with the scarf and upload it to ScarfSeattle.com, which they did by the thousands. <img src="http://payload.cargocollective.com/1/0/6579/803969/scarfseattle.png" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/6579/803969/scarfseattle_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/803969/scarftree.jpg" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/6579/803969/scarftree_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/803969/DSCN0047.JPG" border="0" width="669" height="446" width_o="669" height_o="446" src_o="http://payload.cargocollective.com/1/0/6579/803969/DSCN0047_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/803969/Rainer Scarf.jpg" border="0" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/6579/803969/Rainer Scarf_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/803969/img_1615.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/6579/803969/img_1615_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/803969/scarfseattle pole.JPG" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/6579/803969/scarfseattle pole_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/803969/520-5.JPG" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/6579/803969/520-5_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/803969/image_11.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/6579/803969/image_11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/803969/Jimi Hendricks.JPG" border="0" width="669" height="446" width_o="669" height_o="446" src_o="http://payload.cargocollective.com/1/0/6579/803969/Jimi Hendricks_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/803969/scarfseattle site 2.jpg" border="0" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/6579/803969/scarfseattle site 2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/803969/scarfseattle site 1.jpg" border="0" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/6579/803969/scarfseattle site 1_o.jpg" align="left" /> Seattle's Qwest Field emerged as the best match environment in the league as the team reached the playoffs in their inaugural season. (FYI - I'm the crazy face painter on the front page of SportsIllustrated.com's Soccer section below.) <img src="http://payload.cargocollective.com/1/0/6579/803969/si front page.png" border="0" width="670" height="428" width_o="672" height_o="430" src_o="http://payload.cargocollective.com/1/0/6579/803969/si front page_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/803969/image_12.jpg" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/6579/803969/image_12_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/803969/billboard.jpg" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/6579/803969/billboard_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/803969/RM20090319_0324.jpg" border="0" width="669" height="445" width_o="669" height_o="445" src_o="http://payload.cargocollective.com/1/0/6579/803969/RM20090319_0324_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/803969/parade pic 1.jpg" border="0" width="669" height="446" width_o="669" height_o="446" src_o="http://payload.cargocollective.com/1/0/6579/803969/parade pic 1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/803969/fan pic 1.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/6579/803969/fan pic 1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/6579/803969/sounders RBNY tilt shift.jpg" border="0" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/6579/803969/sounders RBNY tilt shift_o.jpg" align="left" /> Season ticket promotions included events with minority team owner Drew Carey. Praise for the Sounders FC launch campaign: “It would be hard to say this isn’t the most successful launch of any professional soccer team ever in the United States.” – Washington Times “I think Seattle’s ‘Scarf Seattle’ campaign is going to go down in history as one of the all-time great marketing campaigns. There’s no better case study for a marketing class.” – Merritt Paulson, majority owner of the Portland Timbers “The marketing of the team has been nothing short of head-turning.” – Seattle Times