http://cargocollective.com Kelly McCullough, Art Director Thu, 25 Apr 2013 14:25:26 +0000 http://cargocollective.com en http://cargocollective.com/kellymccullough/Volkswagen http://cargocollective.com/kellymccullough/following/kellymccullough/Volkswagen Thu, 25 Apr 2013 14:25:26 +0000 Kelly McCullough, Art Director 5485089 Two new print ads for Volkswagen through DDB Germany. The brief asked us to tout a new feature available on the VW up! (European equivalent of the Golf), called the City Emergency Brake, which automatically stops the car when it senses a collision. Why two ads? Well, VW couldn't decide which they liked more. So, they produced both. <img src="http://payload159.cargocollective.com/1/1/38044/5485089/VW-Flames-cargo_640.jpg" width="640" height="426" width_o="2048" height_o="1364" src_o="http://payload159.cargocollective.com/1/1/38044/5485089/VW-Flames-cargo_o.jpg" data-mid="29539021" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/1/38044/5485089/VW-Strangers-cargo_640.jpg" width="640" height="426" width_o="2048" height_o="1364" src_o="http://payload159.cargocollective.com/1/1/38044/5485089/VW-Strangers-cargo_o.jpg" data-mid="29539028" border="0" align="left"/> Writer: Billy Leyhe Two new print ads for Volkswagen through DDB Germany. The brief asked us to tout a new feature available on the VW up! (European equivalent of the Golf), called the... http://cargocollective.com/kellymccullough/Clorox-Smart-Tube-Technology http://cargocollective.com/kellymccullough/following/kellymccullough/Clorox-Smart-Tube-Technology Tue, 05 Mar 2013 15:47:59 +0000 Kelly McCullough, Art Director 3892852 Clorox, the leader in spray cleaning technology, noticed a problem. One hundred percent of people are unable to get the last bit of cleaner out of the bottle. After years of research, prototypes, and sleepless nights, Smart Tube Technology was born. Finally, there’s a bottle with a tube that reaches the bottom, so you can spray every last drop. A truly novel idea. An idea so simple, and obvious that it begs the question: Why didn’t anyone think of this before? Well, it turns out someone did. Clorox and DDB West created a world where Ben Franklin, the most prolific mind of his time, nay the most prolific mind of ALL time, actually did create this product more than 300 years ago. But through some unfortunate circumstances, the bottle was lost. That is until the brilliant minds at Clorox stumbled upon the same invention and once again made cleaning history. 15s and 30s are on air, but watch the :45 here: Franklin :45 from Kelly McCullough on Vimeo. Directed by Matt Smuckler Copywriter: Andrew Hajjar Want more? Watch the blooper reel here: Clorox Franklin Bloopers small from Kelly McCullough on Vimeo. Clorox, the leader in spray cleaning technology, noticed a problem. One hundred percent of people are unable to get the last bit of cleaner out of the bottle. After... http://cargocollective.com/kellymccullough/Bleachable-Moments-Vegas-Edition http://cargocollective.com/kellymccullough/following/kellymccullough/Bleachable-Moments-Vegas-Edition Tue, 15 Jan 2013 19:01:24 +0000 Kelly McCullough, Art Director 4776935 Las Vegas is a dirty, dirty town in desperate need of a proper cleaning. Which makes it the perfect place for a powerful cleaner like Clorox Bleach. This campaign included taxi toppers, an interactive billboard where users could submit their own dirty moment that was bleached away before their eyes, a limo confessional and a Clorox-branded street cleaner. PASSWORD: vegas baby Bleach It Away Las Vegas from billy leyhe on Vimeo. Make your own ____ing moment! http://bleachitaway.locamoda.com/submit <img src="http://payload123.cargocollective.com/1/1/38044/4776935/award-show-board-sm_640.jpg" width="640" height="640" width_o="2048" height_o="2048" src_o="http://payload123.cargocollective.com/1/1/38044/4776935/award-show-board-sm_o.jpg" data-mid="27130951" border="0" align="left"/> Read some ____ing great press: http://www.adweek.com/adfreak/clorox-tries-bleach-sin-out-las-vegas-outdoor-ads-146548 http://lbbonline.com/news/ddb-west-clorox-take-on-bleachable-moments/ http://www.bestadsontv.com/ad/49835/Clorox-Bleach-Bleach-it-away-Billboard http://www.bestadsontv.com/ad/49834/Clorox-Bleach-Bleach-it-away-Taxi Team: Partner: Copywriter: Billy Leyhe CD: Jim Bosiljevac Las Vegas is a dirty, dirty town in desperate need of a proper cleaning. Which makes it the perfect place for a powerful cleaner like Clorox Bleach. This campaign... http://cargocollective.com/kellymccullough/NASCAR-NOW http://cargocollective.com/kellymccullough/following/kellymccullough/NASCAR-NOW Thu, 19 Apr 2012 20:10:38 +0000 Kelly McCullough, Art Director 3241511 What's happening now in NASCAR? Find out with NASCAR Sprint Cup Mobile. We wanted to see how our online idea would work in the real world, so we created widgets that aired on live TV and used real-time stats during races. The TNT Network was a great partner for making this come to life. They even agreed to have a guy on their team count RV's in the parking lot for one of our widgets. Sprint NASCAR Widgets Live Broadcast from Kelly McCullough on Vimeo. Sprint NASCAR Widgets Broadcast Animatic 1 from Kelly McCullough on Vimeo. Sprint NASCAR Widgets Broadcast Animatic 2 from Kelly McCullough on Vimeo. We created banners from popular widgets off the site and made some new widgets to keep things fresh. Some were made specifically to run during races and some for non-race days. NASCAR NOW Banners from Kelly McCullough on Vimeo. NASCAR NOW BANNERS from Kelly McCullough on Vimeo. What's happening now in NASCAR? Find out with NASCAR Sprint Cup Mobile. We wanted to see how our online idea would work in the real world, so we created widgets... http://cargocollective.com/kellymccullough/Liquid-Plumr-Double-Impact http://cargocollective.com/kellymccullough/following/kellymccullough/Liquid-Plumr-Double-Impact Fri, 10 Feb 2012 18:27:08 +0000 Kelly McCullough, Art Director 2786467 In a male dominated cleaning category, we wanted to hone in on the female point-of-view. What does Liquid Plumr Double Impact mean to her? Best. casting. session. ever. 2.2 million views on YouTube and counting. And the comments are hilarious: http://www.youtube.com/watch?v=Z7fz0jpuLkM Cannes Film Lions Finalist 2012 Clios Finalist 2012 Ad Age's Reader-Voted Funniest Viral Video of the Year 2013 Team Sexy: Chad Ackley, GCD Billy Leyhe, CW Kelly McCullough, AD Regina Braun, Jr AD Rob Lee, Producer Clay Weiner, Director Brian Lagerhausen, Editor Our spot has over 2.2 million views on YouTube and reached #1 on AdCritic's top 20. It debuted at #5 on AdAge's Viral Video Chart. It's been the topic of local radio talk show hosts. It appeared as a fan favorite on CBS's Clash of the Commericials and was featured at SXSWi 2012 in a panel called "Viral Is a Dirty Word: Strategic Video Success" where they dissected its google analytics. Press: http://adage.com/article/the-viral-video-chart/choose-funniest-viral-ad-campaign-year/240414/ http://adage.com/article/the-viral-video-chart/funniest-tear-jerking-viral-ads-year/240533/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage 3/2/12 http://adage.com/article/the-viral-video-chart/protests-lead-million-view-week-liquid-plumr/233023/ 2/16/12 http://www.bestadsontv.com/ad/42696/Clorox-Liquid-Plumr-Double-Impact http://www.buzzfeed.com/sharethrough/sexiest-plumbers-ever-1ohx 2/17/12 http://creativity-online.com/work/liquid-plumr-double-impact/26348 2/20/12 #1 on AdCritic's Top 20! http://creativity-online.com/top20 2/22/12 Adweek http://www.adweek.com/adfreak/liquid-plumr-double-impact-has-twice-uncomfortable-innuendo-138451 In a male dominated cleaning category, we wanted to hone in on the female point-of-view. What does Liquid Plumr Double Impact mean to her? Best. casting. session.... http://cargocollective.com/kellymccullough/Dreyer-s-Sippy-the-Straw http://cargocollective.com/kellymccullough/following/kellymccullough/Dreyer-s-Sippy-the-Straw Tue, 25 Oct 2011 20:10:30 +0000 Kelly McCullough, Art Director 2205406 Dreyer's wanted to kick off the summer with their new ready-to-drink shakes. We created a summer love tale about Sippy, a straw in a search for the perfect drink. Sippy the Straw is a big straw with an even bigger thirst. He sets out to discover his perfect drink and along the way, he makes the best friends a straw could ever hope for. He found what he was looking for using only a few business cards, a Facebook page, Twitter, and his incredibly charming personality. Sippy on Facebook: http://www.facebook.com/SippytheStraw Sippy on Twitter: http://twitter.com/#!/sippythestraw CW: Nancy Strange Dreyer's wanted to kick off the summer with their new ready-to-drink shakes. We created a summer love tale about Sippy, a straw in a search for the perfect drink. ... http://cargocollective.com/kellymccullough/VenusBellyButtons http://cargocollective.com/kellymccullough/following/kellymccullough/VenusBellyButtons Tue, 25 Oct 2011 19:50:08 +0000 Kelly McCullough, Art Director 560009 I am a huge fan of the 1" button. I love collecting, designing and making them. About 8 years ago, my best friend Carrie asked me to make them for her wedding reception. Since then, I've been creating personal button collections for the weddings of friends and customers alike. http://www.etsy.com/shop/venusbelly<img src="http://payload.cargocollective.com/1/1/38044/560009/IMG_3884_640.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/38044/560009/IMG_3884_o.JPG" data-mid="3756616" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/38044/560009/IMG_4234_640.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/38044/560009/IMG_4234_o.JPG" data-mid="3756619" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/38044/560009/IMG_2977_640.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/38044/560009/IMG_2977_o.JPG" data-mid="3756627" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/38044/560009/il_fullxfull.86784586.jpg" width="500" height="375" width_o="500" height_o="375" src_o="http://payload.cargocollective.com/1/1/38044/560009/il_fullxfull.86784586_o.jpg" data-mid="3756654" border="0" align="left"/> I am a huge fan of the 1" button. I love collecting, designing and making them. About 8 years ago, my best friend Carrie asked me to make them for her wedding... http://cargocollective.com/kellymccullough/NOW-Widgets http://cargocollective.com/kellymccullough/following/kellymccullough/NOW-Widgets Tue, 25 Oct 2011 19:45:54 +0000 Kelly McCullough, Art Director 958238 The Cannes-award-winning Sprint NOW campaign is integrated everywhere, including prime-time online. I created a special unit of widgets that ran in the top network full-episode players. These widgets tracked everything that is NOW from number of tweets about top network programs to recliners sold. Additionally you quickly scan and download couch potato snack ideas or pop interactive popcorn kernels. Keep an eye on those twitter birds—they'll swipe the popcorn or snooze if you aren't paying attention! SEE IT ON THE DEV LINK: http://now.sprint.com/_dev/media_widgets_fep/NBC/ EXPERIENCE: The Now Network FEP from Kelly McCullough on Vimeo.<img src="http://payload.cargocollective.com/1/1/38044/958238/NOW-FEP_640.jpg" width="640" height="352" width_o="878" height_o="483" src_o="http://payload.cargocollective.com/1/1/38044/958238/NOW-FEP_o.jpg" data-mid="4600451" border="0" align="left"/> CW: Rob Calabro The Cannes-award-winning Sprint NOW campaign is integrated everywhere, including prime-time online. I created a special unit of widgets that ran in the top network... http://cargocollective.com/kellymccullough/Code-Red http://cargocollective.com/kellymccullough/following/kellymccullough/Code-Red Tue, 25 Oct 2011 19:45:53 +0000 Kelly McCullough, Art Director 1499286 The Code Red worm that hit web servers in the summer of 2001 got its name because Mountain Dew Code Red was the fuel of choice for the programmers who were working around the clock to stop the worm's spread. This bit of cyber-history inspired the microsite we created to relaunch the unique Dew flavor. Visitors to the site are presented initially with a seemingly-typical homepage, but after a few seconds, the site is taken over by what seems to be a virus or code. Afterwards, by simply typing in any code of their liking, users can navigate through several experiences including footage of the Code Red Urgent Response team, mini-games, and a strong message from a mysterious character. Cannes Cyber Lions Finalist 2007. Experience the site: http://awardshowentries.com/codered/ Press: http://creativity-online.com/work/mountain-dew-code-red/6708 <img src="http://payload.cargocollective.com/1/1/38044/1499286/code-red-1_640.jpg" width="640" height="477" width_o="999" height_o="744" src_o="http://payload.cargocollective.com/1/1/38044/1499286/code-red-1_o.jpg" data-mid="7324377" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/38044/1499286/code-red-2_640.jpg" width="640" height="477" width_o="999" height_o="744" src_o="http://payload.cargocollective.com/1/1/38044/1499286/code-red-2_o.jpg" data-mid="7324383" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/38044/1499286/code-red-3_640.jpg" width="640" height="477" width_o="999" height_o="744" src_o="http://payload.cargocollective.com/1/1/38044/1499286/code-red-3_o.jpg" data-mid="7324389" border="0" align="left"/> The Code Red worm that hit web servers in the summer of 2001 got its name because Mountain Dew Code Red was the fuel of choice for the programmers who were working... http://cargocollective.com/kellymccullough/Sprint-Metal-Detector-Game http://cargocollective.com/kellymccullough/following/kellymccullough/Sprint-Metal-Detector-Game Tue, 25 Oct 2011 19:45:53 +0000 Kelly McCullough, Art Director 1079515 To promote Sprint's Everything Data Family Plan, I created a fun beach metal detector game. Use your metal detector to scout out the beach in search of spare change. You'll likely find a myriad of other items along the way including but not limited to a suit of armor, gold teeth—even an old metal detector. The game ran online in the full-episode players of the top networks. Fun fact: While shooting this beach in Malibu, Pierce Brosnan strolled by. Sprint Metal Detector Game PTI from Kelly McCullough on Vimeo. CW: Peter Carnevale To promote Sprint's Everything Data Family Plan, I created a fun beach metal detector game. Use your metal detector to scout out the beach in search of spare...