http://cargocollective.com Kate Rascoe | Designer & Art Director Sun, 29 Jan 2012 23:06:42 +0000 http://cargocollective.com en http://cargocollective.com/katerascoe/Eternal-Sunshine-Adaptation http://cargocollective.com/katerascoe/following/katerascoe/Eternal-Sunshine-Adaptation Sun, 29 Jan 2012 23:06:42 +0000 Kate Rascoe | Designer & Art Director 2700824 This project was done as part of a class in Typographic experimentation, in which I examined Charlie Kaufman's original screenplay Eternal Sunshine of the Spotless Mind. I edited down the screenplay into key moments. The characters are identified by different colors, and the typographic language changes based on the interactions between the different characters in different scenes. The scenes are also separated with full color pages, which tie back to the characters' dialogue and typographic treatments. <img src="http://payload20.cargocollective.com/1/1/52361/2700824/KateRascoe_EternalSun_01_760.jpg" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload20.cargocollective.com/1/1/52361/2700824/KateRascoe_EternalSun_01_o.jpg" align="left" /> <img src="http://payload20.cargocollective.com/1/1/52361/2700824/KateRascoe_EternalSun_02_760.jpg" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload20.cargocollective.com/1/1/52361/2700824/KateRascoe_EternalSun_02_o.jpg" align="left" /> <img src="http://payload20.cargocollective.com/1/1/52361/2700824/KateRascoe_EternalSun_03_760.jpg" border="0" width="760" height="960" width_o="760" height_o="960" src_o="http://payload20.cargocollective.com/1/1/52361/2700824/KateRascoe_EternalSun_03_o.jpg" align="left" /> institution: California College of the Arts class: Typography 3 - Experimentation instructor: Emily McVarish http://cargocollective.com/katerascoe/Volkswagen-GTI-vs-UFO http://cargocollective.com/katerascoe/following/katerascoe/Volkswagen-GTI-vs-UFO Sun, 15 Jan 2012 20:13:40 +0000 Kate Rascoe | Designer & Art Director 2610968 This short animation was my final project in Motion Design 1 at Art Center College of Design. The concept was inspired by Moon Patrol, and other 8-bit video games, whose sounds, typography, and bright colors all seemed like a fun language to use in attempting my first animation project. Note that this is a conceptual project. You can not actually play the game on Facebook. Not yet anyway. Also, in re-visiting this project, I uncovered this radical poster — or what the class called a "style frame". I created this image weeks before starting story boards for the animation. As a part of the conceptual process for the class we were instructed to do this and try to communicate a feeling about a brand of our choice, having no idea what the resulting animation would become. <img src="http://payload15.cargocollective.com/1/1/52361/2610968/KateRascoe_Volkswagen_02_760.jpg" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload15.cargocollective.com/1/1/52361/2610968/KateRascoe_Volkswagen_02_o.jpg" align="left" /> institution: Art Center College of Design class: Motion Design 1 instructor: Dario DiClaudio http://cargocollective.com/katerascoe/Ready-Set-Cupcake http://cargocollective.com/katerascoe/following/katerascoe/Ready-Set-Cupcake Tue, 15 Nov 2011 19:29:33 +0000 Kate Rascoe | Designer & Art Director 2309948 Ready. Set. Cupcake!™ is a revolutionary new product line from two lovely baking enthusiasts and entrepreneurs — The Piping Gourmets™. For their inaugural leap into the retail market we created this lively brand and packaging design, that is modern and clever, but with a nod to the nostalgia of baking. The products even come in pre-filled pastry bags – to make everyone who uses them feel like a gourmet chef! These all natural (and not to mention - customizable!) Oven-Ready Batter and Buttercream Frosting products are available at select grocers in the U.S. <img src="http://payload.cargocollective.com/1/1/52361/2309948/KateRascoe_RSC_05_760.png" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload.cargocollective.com/1/1/52361/2309948/KateRascoe_RSC_05_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/52361/2309948/KateRascoe_RSC_01_760.jpg" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload.cargocollective.com/1/1/52361/2309948/KateRascoe_RSC_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/52361/2309948/KateRascoe_RSC_02_760.jpg" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload.cargocollective.com/1/1/52361/2309948/KateRascoe_RSC_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/52361/2309948/KateRascoe_RSC_06_760.jpg" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload.cargocollective.com/1/1/52361/2309948/KateRascoe_RSC_06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/52361/2309948/KateRascoe_RSC_03_760.png" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload.cargocollective.com/1/1/52361/2309948/KateRascoe_RSC_03_o.png" align="left" /> agency: Aisle 9, Los Angeles, CA responsibility: Art Direction, Design contributing designers: Juli Shore-Sonke, Kyu Song client: Batter Up LLC., Miami, FL photography: Jon Edwards Photography, Monrovia, CA http://cargocollective.com/katerascoe/Cost-of-Living http://cargocollective.com/katerascoe/following/katerascoe/Cost-of-Living Fri, 21 Oct 2011 01:51:39 +0000 Kate Rascoe | Designer & Art Director 2181889 I worked with BenDavid Grabinski on his short film COST OF LIVING, designing fictitious branding, environmental graphics and area signs for the shoot. Starring Brandon Routh and Bret Harrison, the film's debut was well received at Fantastic Fest 2011. <img src="http://payload.cargocollective.com/1/1/52361/2181889/KateRascoe_Cost_01_760.png" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload.cargocollective.com/1/1/52361/2181889/KateRascoe_Cost_01_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/52361/2181889/KateRascoe_Cost_02_760.png" border="0" width="760" height="974" width_o="760" height_o="974" src_o="http://payload.cargocollective.com/1/1/52361/2181889/KateRascoe_Cost_02_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/52361/2181889/KateRascoe_Cost_03_760.png" border="0" width="760" height="974" width_o="760" height_o="974" src_o="http://payload.cargocollective.com/1/1/52361/2181889/KateRascoe_Cost_03_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/52361/2181889/KateRascoe_Cost_04_760.png" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload.cargocollective.com/1/1/52361/2181889/KateRascoe_Cost_04_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/52361/2181889/KateRascoe_Cost_05_760.png" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload.cargocollective.com/1/1/52361/2181889/KateRascoe_Cost_05_o.png" align="left" /> http://cargocollective.com/katerascoe/Go-Pure-Fruit-Bars http://cargocollective.com/katerascoe/following/katerascoe/Go-Pure-Fruit-Bars Mon, 18 Jul 2011 05:38:54 +0000 Kate Rascoe | Designer & Art Director 1742230 Proposed Packaging design for the Go Pure fruit bars inaugural line. The aim was for something different from the chaotic current market, for something elegant and of course pure when it came to the naming, branding and packaging design. These exact same fruit bars, made from 100% pure fruit, has been succeeding in the market for years under the private label Archer Farms. <img src="http://payload.cargocollective.com/1/1/52361/1742230/KateRascoe_GoPure_01_760.png" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload.cargocollective.com/1/1/52361/1742230/KateRascoe_GoPure_01_o.png" align="left" /> A neat production fact about the wrapper designs below – they are each printed on a continuous role, meaning that the graphics on each end had to also be continuous. <img src="http://payload.cargocollective.com/1/1/52361/1742230/KateRascoe_GoPure_02_760.jpg" border="0" width="760" height="1628" width_o="760" height_o="1628" src_o="http://payload.cargocollective.com/1/1/52361/1742230/KateRascoe_GoPure_02_o.jpg" align="left" /> agency: Aisle 9, Los Angeles, CA creative director: Nancy Mamann client: Go Pure Foods http://cargocollective.com/katerascoe/Siberia-Water http://cargocollective.com/katerascoe/following/katerascoe/Siberia-Water Wed, 22 Jun 2011 01:49:03 +0000 Kate Rascoe | Designer & Art Director 1627270 We worked with Siberia Water, bottled in Lastochka, Russia, on this proposed label design to help visually bring this Russian water to the level of awareness in the current market – highlighting its already extraordinary quality. <img src="http://payload.cargocollective.com/1/1/52361/1627270/KateRascoe_Siberia_01_760.png" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload.cargocollective.com/1/1/52361/1627270/KateRascoe_Siberia_01_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/52361/1627270/KateRascoe_Siberia_02_760.png" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload.cargocollective.com/1/1/52361/1627270/KateRascoe_Siberia_02_o.png" align="left" /> agency: Aisle 9, Los Angeles, CA creative director: Nancy Mamann client: Lastochka Inc., Russia http://cargocollective.com/katerascoe/NBA-Magic-Collateral http://cargocollective.com/katerascoe/following/katerascoe/NBA-Magic-Collateral Wed, 22 Jun 2011 01:44:29 +0000 Kate Rascoe | Designer & Art Director 1627225 Magic is a convention held every year in Las Vegas, hosted by the NBA. It includes vendors and media this 4”x 5” 5-fold brochure and booth# card, and an 8.5” x 11” table display. The look is reminiscent of a basketball court, only as if Laker games were lighted more like rock shows. <img src="http://payload.cargocollective.com/1/1/52361/1627225/KateRascoe_NBA_01_760.png" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload.cargocollective.com/1/1/52361/1627225/KateRascoe_NBA_01_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/52361/1627225/KateRascoe_NBA_02_760.png" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload.cargocollective.com/1/1/52361/1627225/KateRascoe_NBA_02_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/52361/1627225/KateRascoe_NBA_03_760.png" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload.cargocollective.com/1/1/52361/1627225/KateRascoe_NBA_03_o.png" align="left" /> agency: Vehicle, San Francisco, CA creative director:Dennis Crowe http://cargocollective.com/katerascoe/The-Wellness-Tree http://cargocollective.com/katerascoe/following/katerascoe/The-Wellness-Tree Wed, 22 Jun 2011 01:29:51 +0000 Kate Rascoe | Designer & Art Director 1627188 This poster was a conceptual proposition for a Pfizer campaign to 'Cultivating Lifelong Health'. The graphics illustrate the metaphor of a living tree to one's living body. <img src="http://payload.cargocollective.com/1/1/52361/1627188/KateRascoe_Pfizer_01_760.png" border="0" width="760" height="1120" width_o="760" height_o="1120" src_o="http://payload.cargocollective.com/1/1/52361/1627188/KateRascoe_Pfizer_01_o.png" align="left" /> agency: Dragonfly Design Group, Burbank, CA creative directors: Peter Godefroy, Paul Rickey http://cargocollective.com/katerascoe/VARA-Shampoo http://cargocollective.com/katerascoe/following/katerascoe/VARA-Shampoo Wed, 22 Jun 2011 01:26:15 +0000 Kate Rascoe | Designer & Art Director 1627139 My entry for the Avery Dennison Brand Experience Contest has been chosen as 1 out of 8 Finalists in it's category! For this design, I was really striving for something elegant, but modern, and creatively memorable in a category where products packaging design often gets to push boundaries visually. Below is the provided brand information. Also, through a little research I learned that the name 'Vara' means 'The Best' in Sanskrit. "Clothes by Donna Karan. Shoes by Gucci. Confidence by Vara. Every modern businesswoman (28-45) knows that perfectly done hair is the most important part of an ensemble that allows her to conquer the commute, the office and whatever other challenges present themselves. With a patented blend of exotic fruit and plant extracts, Vara shampoo rebuilds hair against the day-to-day damage that can rob it of its vitality. The brand's premium positioning ($25 for 16 oz bottle), is reinforced with bold graphics and simple type that communicates the use and value of its contents. Make every trip to purchase Vara a relaxing experience by shopping at your local spa and salon. Vara is the brand of choice for the stylist you know and trust." <img src="http://payload.cargocollective.com/1/1/52361/1627139/KateRascoe_VARA_01_760.png" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload.cargocollective.com/1/1/52361/1627139/KateRascoe_VARA_01_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/52361/1627139/KateRascoe_VARA_02_760.png" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload.cargocollective.com/1/1/52361/1627139/KateRascoe_VARA_02_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/52361/1627139/KateRascoe_VARA_04_760.png" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload.cargocollective.com/1/1/52361/1627139/KateRascoe_VARA_04_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/52361/1627139/KateRascoe_VARA_05_760.png" border="0" width="760" height="660" width_o="760" height_o="660" src_o="http://payload.cargocollective.com/1/1/52361/1627139/KateRascoe_VARA_05_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/52361/1627139/KateRascoe_VARA_03_760.png" border="0" width="760" height="700" width_o="760" height_o="700" src_o="http://payload.cargocollective.com/1/1/52361/1627139/KateRascoe_VARA_03_o.png" align="left" /> agency: Aisle 9, Los Angeles, CA client: Avery Dennison Brand Experience Contest retail environment photography © Neihulé http://cargocollective.com/katerascoe/Magnolia-Ice-Cream http://cargocollective.com/katerascoe/following/katerascoe/Magnolia-Ice-Cream Sat, 18 Jun 2011 15:34:07 +0000 Kate Rascoe | Designer & Art Director 1582007 Magnoia Brand Ice Cream brings the tropical flavors of the Philippines to mainstream American markets. For the packaging for their two different lines we focused on the variety of unique ingredients through photography and color. <img src="http://payload.cargocollective.com/1/1/52361/1582007/KateRascoe_Magnolia_01_760.png" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload.cargocollective.com/1/1/52361/1582007/KateRascoe_Magnolia_01_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/52361/1582007/KateRascoe_Magnolia_02_760.png" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload.cargocollective.com/1/1/52361/1582007/KateRascoe_Magnolia_02_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/52361/1582007/KateRascoe_Magnolia_03_760.png" border="0" width="760" height="560" width_o="760" height_o="560" src_o="http://payload.cargocollective.com/1/1/52361/1582007/KateRascoe_Magnolia_03_o.png" align="left" /> agency: Aisle 9, Los Angeles, CA creative director: Nancy Mamann contributing designers: Kyu Song client: Ramar Foods International