http://cargocollective.com Karen Gereffi. Art Director. Mon, 26 Dec 2011 16:46:24 +0000 http://cargocollective.com en http://cargocollective.com/karengereffi/Google-Wallet-Tapping-Spree http://cargocollective.com/karengereffi/following/karengereffi/Google-Wallet-Tapping-Spree Mon, 26 Dec 2011 16:46:24 +0000 Karen Gereffi. Art Director. 2060673 To help launch Google Wallet and generate awareness among a younger, college-aged audience, we created the first-ever Tapping Spree at American Eagle in Times Square. We took over the store and rebranded it with a Googley twist. <img src="http://payload.cargocollective.com/1/4/132197/2060673/Screen20Shot202011-12-2420at201.48.png" border="0" width="635" height="346" width_o="635" height_o="346" src_o="http://payload.cargocollective.com/1/4/132197/2060673/Screen20Shot202011-12-2420at201.48_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/2060673/Screen20Shot202011-12-2420at201.45.png" border="0" width="636" height="348" width_o="636" height_o="348" src_o="http://payload.cargocollective.com/1/4/132197/2060673/Screen20Shot202011-12-2420at201.45_o.png" align="left" /> And in just 3 weeks, 5,000 shoppers tapped 'til they dropped. The event was a huge hit. <img src="http://payload.cargocollective.com/1/4/132197/2060673/Screen Shot 2011-12-26 at 11.42.23 AM.png" border="0" width="637" height="346" width_o="637" height_o="346" src_o="http://payload.cargocollective.com/1/4/132197/2060673/Screen Shot 2011-12-26 at 11.42.23 AM_o.png" align="left" /> Average time shopping: 63 minutes Average purchase: $78.13 (significantly higher than the typical AEO purchase) Google store traffic: 14% of total AEO transactions Total spent: $326,722 in 3 weeks <img src="http://payload.cargocollective.com/1/4/132197/2060673/Screen Shot 2011-12-26 at 11.43.22 AM.png" border="0" width="648" height="347" width_o="648" height_o="347" src_o="http://payload.cargocollective.com/1/4/132197/2060673/Screen Shot 2011-12-26 at 11.43.22 AM_o.png" align="left" /> http://cargocollective.com/karengereffi/Google-Wallet http://cargocollective.com/karengereffi/following/karengereffi/Google-Wallet Sun, 25 Dec 2011 18:56:05 +0000 Karen Gereffi. Art Director. 2503386 Google Wallet is a mobile app that turns your phone into your wallet. To build buzz, we took an iconic Seinfeld clip and gave it a Googley twist. The video has gotten more than half a million hits and is playing in cabs all over New York City. From designing the logo and app interface to launching the press event and promoting Google Wallet both online and offline, we worked closely with the brand and events teams at R/GA to help Google launch its biggest innovation to date. Untitled from Karen Gereffi on Vimeo. http://cargocollective.com/karengereffi/Nike-Running-Run-School http://cargocollective.com/karengereffi/following/karengereffi/Nike-Running-Run-School Fri, 23 Sep 2011 03:57:46 +0000 Karen Gereffi. Art Director. 2045215 We wanted to dominate the hearts, souls, and feet of high school competitive runners by creating the only destination designed specifically for them. <img src="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.34.38 PM.png" border="0" width="670" height="377" width_o="1530" height_o="862" src_o="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.34.38 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-09-23 at 12.09.29 AM.png" border="0" width="670" height="377" width_o="1208" height_o="680" src_o="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-09-23 at 12.09.29 AM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.34.47 PM.png" border="0" width="670" height="377" width_o="1530" height_o="862" src_o="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.34.47 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.26.40 PM.png" border="0" width="670" height="375" width_o="1339" height_o="751" src_o="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.26.40 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.26.23 PM.png" border="0" width="670" height="376" width_o="1343" height_o="755" src_o="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.26.23 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.26.11 PM.png" border="0" width="670" height="375" width_o="1340" height_o="750" src_o="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.26.11 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.25.44 PM.png" border="0" width="670" height="375" width_o="1343" height_o="753" src_o="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.25.44 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.25.33 PM.png" border="0" width="670" height="376" width_o="1342" height_o="754" src_o="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.25.33 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.25.20 PM.png" border="0" width="670" height="376" width_o="1340" height_o="752" src_o="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.25.20 PM_o.png" align="left" /> http://cargocollective.com/karengereffi/Cookies-for-Cannes http://cargocollective.com/karengereffi/following/karengereffi/Cookies-for-Cannes Mon, 25 Jul 2011 03:00:52 +0000 Karen Gereffi. Art Director. 1773580 I still don't know how this worked. <img src="http://payload.cargocollective.com/1/4/132197/1773580/Screen shot 2011-07-24 at 10.54.12 PM.png" border="0" width="670" height="434" width_o="1086" height_o="704" src_o="http://payload.cargocollective.com/1/4/132197/1773580/Screen shot 2011-07-24 at 10.54.12 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/1773580/Screen shot 2011-07-24 at 10.54.24 PM.png" border="0" width="670" height="433" width_o="1085" height_o="702" src_o="http://payload.cargocollective.com/1/4/132197/1773580/Screen shot 2011-07-24 at 10.54.24 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/1773580/Screen shot 2011-07-24 at 10.54.41 PM.png" border="0" width="670" height="432" width_o="1085" height_o="700" src_o="http://payload.cargocollective.com/1/4/132197/1773580/Screen shot 2011-07-24 at 10.54.41 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/1773580/Screen shot 2011-07-24 at 10.54.51 PM.png" border="0" width="670" height="431" width_o="1085" height_o="699" src_o="http://payload.cargocollective.com/1/4/132197/1773580/Screen shot 2011-07-24 at 10.54.51 PM_o.png" align="left" /> http://cargocollective.com/karengereffi/United-Against-Malaria http://cargocollective.com/karengereffi/following/karengereffi/United-Against-Malaria Sat, 23 Jul 2011 22:47:33 +0000 Karen Gereffi. Art Director. 1765192 This work won Carla and I a Young Lion (Team USA) and got us a free pass to France to compete against 30 other countries. And eat lots of paninis. The ask was to execute a banner and an additional digital execution. See the Banner Additional execution: <img src="http://payload.cargocollective.com/1/4/132197/1765192/Malaria_digital_boards_1.jpg" border="0" width="670" height="438" width_o="799" height_o="523" src_o="http://payload.cargocollective.com/1/4/132197/1765192/Malaria_digital_boards_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/1765192/Malaria_digital_boards_2.jpg" border="0" width="670" height="438" width_o="799" height_o="523" src_o="http://payload.cargocollective.com/1/4/132197/1765192/Malaria_digital_boards_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/1765192/Malaria_digital_boards_3.jpg" border="0" width="670" height="438" width_o="799" height_o="523" src_o="http://payload.cargocollective.com/1/4/132197/1765192/Malaria_digital_boards_3_o.jpg" align="left" /> http://cargocollective.com/karengereffi/Nike-Running-Rebrand http://cargocollective.com/karengereffi/following/karengereffi/Nike-Running-Rebrand Sat, 23 Jul 2011 22:47:31 +0000 Karen Gereffi. Art Director. 1765177 We redesigned the entire Nike Running site to speak to a younger more irreverent audience and make running feel cool. <img src="http://payload.cargocollective.com/1/4/132197/1765177/Screen shot 2011-07-26 at 7.34.42 AM.png" border="0" width="670" height="413" width_o="958" height_o="591" src_o="http://payload.cargocollective.com/1/4/132197/1765177/Screen shot 2011-07-26 at 7.34.42 AM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/1765177/Screen shot 2011-07-26 at 7.36.17 AM.png" border="0" width="639" height="592" width_o="639" height_o="592" src_o="http://payload.cargocollective.com/1/4/132197/1765177/Screen shot 2011-07-26 at 7.36.17 AM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/1765177/NR_Athlete_grid_v5.jpg" border="0" width="670" height="921" width_o="1600" height_o="2200" src_o="http://payload.cargocollective.com/1/4/132197/1765177/NR_Athlete_grid_v5_o.jpg" align="left" /> Only the most elite runners in the country get to train with the Nike Oregon Project. We wanted to show off how hardcore they are. Untitled from Karen Gereffi on Vimeo. http://cargocollective.com/karengereffi/Nike-Free http://cargocollective.com/karengereffi/following/karengereffi/Nike-Free Sat, 23 Jul 2011 19:45:24 +0000 Karen Gereffi. Art Director. 1765135 What are you free to be? That was the question we asked runners at the start of 2011. This campaign inspired runners to publicly declare their resolutions and kick off the new year with the new Nike Free's. <img src="http://payload.cargocollective.com/1/4/132197/1765135/Screen shot 2011-09-23 at 12.01.46 AM.png" border="0" width="670" height="336" width_o="1141" height_o="573" src_o="http://payload.cargocollective.com/1/4/132197/1765135/Screen shot 2011-09-23 at 12.01.46 AM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/1765135/Screen shot 2011-09-23 at 12.02.01 AM.png" border="0" width="670" height="335" width_o="1137" height_o="570" src_o="http://payload.cargocollective.com/1/4/132197/1765135/Screen shot 2011-09-23 at 12.02.01 AM_o.png" align="left" /> http://cargocollective.com/karengereffi/Total http://cargocollective.com/karengereffi/following/karengereffi/Total Sat, 23 Jul 2011 19:41:05 +0000 Karen Gereffi. Art Director. 1769475 <img src="http://payload.cargocollective.com/1/4/132197/1769475/Total_1.jpg" border="0" width="583" height="750" width_o="583" height_o="750" src_o="http://payload.cargocollective.com/1/4/132197/1769475/Total_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/1769475/Total_2.jpg" border="0" width="580" height="750" width_o="580" height_o="750" src_o="http://payload.cargocollective.com/1/4/132197/1769475/Total_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/1769475/Total_3.jpg" border="0" width="580" height="750" width_o="580" height_o="750" src_o="http://payload.cargocollective.com/1/4/132197/1769475/Total_3_o.jpg" align="left" /> http://cargocollective.com/karengereffi/Benjamin-Moore http://cargocollective.com/karengereffi/following/karengereffi/Benjamin-Moore Sat, 23 Jul 2011 19:21:46 +0000 Karen Gereffi. Art Director. 1769461 <img src="http://payload.cargocollective.com/1/4/132197/1769461/BenMoore1.jpg" border="0" width="580" height="750" width_o="580" height_o="750" src_o="http://payload.cargocollective.com/1/4/132197/1769461/BenMoore1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/1769461/BenMoore2.jpg" border="0" width="578" height="750" width_o="578" height_o="750" src_o="http://payload.cargocollective.com/1/4/132197/1769461/BenMoore2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/1769461/BenMoore3.jpg" border="0" width="581" height="750" width_o="581" height_o="750" src_o="http://payload.cargocollective.com/1/4/132197/1769461/BenMoore3_o.jpg" align="left" /> http://cargocollective.com/karengereffi/Starbucks http://cargocollective.com/karengereffi/following/karengereffi/Starbucks Sat, 23 Jul 2011 17:31:08 +0000 Karen Gereffi. Art Director. 1769124 <img src="http://payload.cargocollective.com/1/4/132197/1769124/Sbux_1.jpg" border="0" width="670" height="433" width_o="1159" height_o="750" src_o="http://payload.cargocollective.com/1/4/132197/1769124/Sbux_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/1769124/Sbux_2.jpg" border="0" width="670" height="433" width_o="1159" height_o="750" src_o="http://payload.cargocollective.com/1/4/132197/1769124/Sbux_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/1769124/Sbux_3.jpg" border="0" width="670" height="433" width_o="1159" height_o="750" src_o="http://payload.cargocollective.com/1/4/132197/1769124/Sbux_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/132197/1769124/Sbux_4.jpg" border="0" width="670" height="433" width_o="1159" height_o="750" src_o="http://payload.cargocollective.com/1/4/132197/1769124/Sbux_4_o.jpg" align="left" /> This campaign won a Future Lion in 2008.