http://cargocollective.com Karen Gereffi. Art Director. Tue, 12 Feb 2013 21:31:04 +0000 http://cargocollective.com en http://cargocollective.com/karengereffi/Total http://cargocollective.com/karengereffi/following/karengereffi/Total Tue, 12 Feb 2013 21:31:04 +0000 Karen Gereffi. Art Director. 1769475 <img src="http://payload.cargocollective.com/1/4/132197/1769475/Total_1.jpg" width="583" height="750" width_o="583" height_o="750" src_o="http://payload.cargocollective.com/1/4/132197/1769475/Total_1_o.jpg" data-mid="8713004" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/132197/1769475/Total_2.jpg" width="580" height="750" width_o="580" height_o="750" src_o="http://payload.cargocollective.com/1/4/132197/1769475/Total_2_o.jpg" data-mid="8713019" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/132197/1769475/Total_3.jpg" width="580" height="750" width_o="580" height_o="750" src_o="http://payload.cargocollective.com/1/4/132197/1769475/Total_3_o.jpg" data-mid="8713031" border="0" align="left"/> http://cargocollective.com/karengereffi/Nike-Free http://cargocollective.com/karengereffi/following/karengereffi/Nike-Free Tue, 12 Feb 2013 21:31:01 +0000 Karen Gereffi. Art Director. 1765135 What are you free to be? That was the question we asked runners at the start of 2011. This campaign inspired runners to publicly declare their resolutions and kick off the new year with the new Nike Free's. <img src="http://payload.cargocollective.com/1/4/132197/1765135/Screen shot 2011-09-23 at 12.01.46 AM.png" width="670" height="336" width_o="1141" height_o="573" src_o="http://payload.cargocollective.com/1/4/132197/1765135/Screen shot 2011-09-23 at 12.01.46 AM_o.png" data-mid="10175264" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/132197/1765135/Screen shot 2011-09-23 at 12.02.01 AM.png" width="670" height="335" width_o="1137" height_o="570" src_o="http://payload.cargocollective.com/1/4/132197/1765135/Screen shot 2011-09-23 at 12.02.01 AM_o.png" data-mid="10175268" border="0" align="left"/> What are you free to be? That was the question we asked runners at the start of 2011. This campaign inspired runners to publicly declare their resolutions and kick... http://cargocollective.com/karengereffi/Starbucks http://cargocollective.com/karengereffi/following/karengereffi/Starbucks Tue, 12 Feb 2013 21:31:00 +0000 Karen Gereffi. Art Director. 1769124 <img src="http://payload.cargocollective.com/1/4/132197/1769124/Sbux_1.jpg" width="670" height="433" width_o="1159" height_o="750" src_o="http://payload.cargocollective.com/1/4/132197/1769124/Sbux_1_o.jpg" data-mid="8710889" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/132197/1769124/Sbux_2.jpg" width="670" height="433" width_o="1159" height_o="750" src_o="http://payload.cargocollective.com/1/4/132197/1769124/Sbux_2_o.jpg" data-mid="8710904" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/132197/1769124/Sbux_3.jpg" width="670" height="433" width_o="1159" height_o="750" src_o="http://payload.cargocollective.com/1/4/132197/1769124/Sbux_3_o.jpg" data-mid="8710917" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/132197/1769124/Sbux_4.jpg" width="670" height="433" width_o="1159" height_o="750" src_o="http://payload.cargocollective.com/1/4/132197/1769124/Sbux_4_o.jpg" data-mid="8710942" border="0" align="left"/> This campaign won a Future Lion in 2008. This campaign won a Future Lion in 2008. http://cargocollective.com/karengereffi/Cookies-for-Cannes http://cargocollective.com/karengereffi/following/karengereffi/Cookies-for-Cannes Tue, 12 Feb 2013 21:30:43 +0000 Karen Gereffi. Art Director. 1773580 I still don't know how this worked. <img src="http://payload.cargocollective.com/1/4/132197/1773580/Screen shot 2011-07-24 at 10.54.12 PM.png" width="670" height="434" width_o="1086" height_o="704" src_o="http://payload.cargocollective.com/1/4/132197/1773580/Screen shot 2011-07-24 at 10.54.12 PM_o.png" data-mid="8737863" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/132197/1773580/Screen shot 2011-07-24 at 10.54.24 PM.png" width="670" height="433" width_o="1085" height_o="702" src_o="http://payload.cargocollective.com/1/4/132197/1773580/Screen shot 2011-07-24 at 10.54.24 PM_o.png" data-mid="8737871" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/132197/1773580/Screen shot 2011-07-24 at 10.54.41 PM.png" width="670" height="432" width_o="1085" height_o="700" src_o="http://payload.cargocollective.com/1/4/132197/1773580/Screen shot 2011-07-24 at 10.54.41 PM_o.png" data-mid="8737875" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/132197/1773580/Screen shot 2011-07-24 at 10.54.51 PM.png" width="670" height="431" width_o="1085" height_o="699" src_o="http://payload.cargocollective.com/1/4/132197/1773580/Screen shot 2011-07-24 at 10.54.51 PM_o.png" data-mid="8737918" border="0" align="left"/> I still don't know how this worked. http://cargocollective.com/karengereffi/Deal-Lasso http://cargocollective.com/karengereffi/following/karengereffi/Deal-Lasso Wed, 21 Mar 2012 07:37:15 +0000 Karen Gereffi. Art Director. 2505327 Carla and I buy deals like they're goin' out of style. Thankfully, they're not. So we came up with an app that would simply and effectively help us keep track of them all. Situation: With Groupon, GiltCity, LivingSocial, Lifebooker, AmazonLocal, and Google Offers, the deal landscape is larger than ever. And it’s only going to keep growing. Insight: It’s hard for people to keep track of every deal they buy. Especially when they’re constantly looking for the best ones, and buying them from different places. And with 40% of deals expiring before being used, it’s clear we could all use a little help managing them. Idea: It’s time to offer a solution to offers overload. Introducing Deal Lasso. All your deals. All in one place. <img src="http://payload10.cargocollective.com/1/4/132197/2505327/Screen20Shot202012-02-1320at2010.53.png" width="670" height="433" width_o="670" height_o="433" src_o="http://payload10.cargocollective.com/1/4/132197/2505327/Screen20Shot202012-02-1320at2010.53_o.png" data-mid="15552929" border="0" align="left"/> The app makes it easy to keep track of every deal you buy, no matter where you bought it from. Sort by date, location, and category to get a bird’s eye view of what you’ve bought. You know, so you don’t buy a fifth spa deal. <img src="http://payload10.cargocollective.com/1/4/132197/2505327/Screen20Shot202012-02-1320at2010.57.png" width="670" height="432" width_o="670" height_o="432" src_o="http://payload10.cargocollective.com/1/4/132197/2505327/Screen20Shot202012-02-1320at2010.57_o.png" data-mid="15552942" border="0" align="left"/> You can also check out deals by deal provider, then redeem whenever you wish. And if you happen to be in an area where you have a deal, Deal Lasso will tell you. Just like a good friend would. This project is still in the "hopes and dreams" stage, so feel free to holler if you'd like to help make it real. Carla and I buy deals like they're goin' out of style. Thankfully, they're not. So we came up with an app that would simply and effectively help us keep track of... http://cargocollective.com/karengereffi/Google-Offers http://cargocollective.com/karengereffi/following/karengereffi/Google-Offers Wed, 21 Mar 2012 07:29:32 +0000 Karen Gereffi. Art Director. 3049791 We created a campaign to make Google Offers stand out from other deal sites. First we wanted to make the logo recognizable with giant tag-shaped billboards showcasing simple messages. The ads ran in cities where Google Offers had recently launched, including Houston, Chicago, Philadelphia, and Pittsburgh. <img src="http://payload37.cargocollective.com/1/4/132197/3049791/MakeYourInbox.jpeg" width="670" height="449" width_o="670" height_o="449" src_o="http://payload37.cargocollective.com/1/4/132197/3049791/MakeYourInbox_o.jpeg" data-mid="15552617" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/4/132197/3049791/Opportunities.jpeg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload37.cargocollective.com/1/4/132197/3049791/Opportunities_o.jpeg" data-mid="15552625" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/4/132197/3049791/GoWhereverYourInbox.jpeg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload37.cargocollective.com/1/4/132197/3049791/GoWhereverYourInbox_o.jpeg" data-mid="15552620" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/4/132197/3049791/OffersYouWouldEmail.jpeg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload37.cargocollective.com/1/4/132197/3049791/OffersYouWouldEmail_o.jpeg" data-mid="15552639" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/4/132197/3049791/SubscribeToWhyNot.jpeg" width="670" height="464" width_o="670" height_o="464" src_o="http://payload37.cargocollective.com/1/4/132197/3049791/SubscribeToWhyNot_o.jpeg" data-mid="15552634" border="0" align="left"/> Commuter cards featured hanging tags that form objects representing different offers. Each ad was designed carefully to look like an art installation, bringing the hand-crafted Google vibe to life. <img src="http://payload37.cargocollective.com/1/4/132197/3049791/276753rga01Rprnt_Bi-2CBAF68.jpeg" width="670" height="802" width_o="670" height_o="802" src_o="http://payload37.cargocollective.com/1/4/132197/3049791/276753rga01Rprnt_Bi-2CBAF68_o.jpeg" data-mid="15552745" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/4/132197/3049791/276753rga01Rprnt_Fo-2CBAE1C.jpeg" width="670" height="804" width_o="670" height_o="804" src_o="http://payload37.cargocollective.com/1/4/132197/3049791/276753rga01Rprnt_Fo-2CBAE1C_o.jpeg" data-mid="15552751" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/4/132197/3049791/276753rga01Rprnt_Fl-2CBAF36.jpeg" width="670" height="805" width_o="670" height_o="805" src_o="http://payload37.cargocollective.com/1/4/132197/3049791/276753rga01Rprnt_Fl-2CBAF36_o.jpeg" data-mid="15552766" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/4/132197/3049791/276753rga02Rprnt_He-2CBAC19.jpeg" width="670" height="804" width_o="670" height_o="804" src_o="http://payload37.cargocollective.com/1/4/132197/3049791/276753rga02Rprnt_He-2CBAC19_o.jpeg" data-mid="15552767" border="0" align="left"/> We also proposed the "Live Offer" event, which involved a larger-than-life Gmail inbox showcasing actual Google Offers every day for a week. All deals were purchasable on the spot. <img src="http://payload37.cargocollective.com/1/4/132197/3049791/1_UnionSquare_OfferEmail.jpeg" width="670" height="376" width_o="670" height_o="376" src_o="http://payload37.cargocollective.com/1/4/132197/3049791/1_UnionSquare_OfferEmail_o.jpeg" data-mid="15552769" border="0" align="left"/> We created a campaign to make Google Offers stand out from other deal sites. First we wanted to make the logo recognizable with giant tag-shaped billboards... http://cargocollective.com/karengereffi/Google-Wallet-Tapping-Spree http://cargocollective.com/karengereffi/following/karengereffi/Google-Wallet-Tapping-Spree Mon, 26 Dec 2011 10:46:24 +0000 Karen Gereffi. Art Director. 2060673 To help launch Google Wallet and generate awareness among a younger, college-aged audience, we created the first-ever Tapping Spree at American Eagle in Times Square. Google Wallet Tapping Spree from Karen Gereffi on Vimeo. We took over the store and rebranded it with a Googley twist. <img src="http://payload.cargocollective.com/1/4/132197/2060673/Screen20shot202012-01-0620at205.14.png" width="356" height="479" width_o="356" height_o="479" src_o="http://payload.cargocollective.com/1/4/132197/2060673/Screen20shot202012-01-0620at205.14_o.png" data-mid="15553218" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/132197/2060673/Screen20shot202012-01-0620at204.58.png" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/4/132197/2060673/Screen20shot202012-01-0620at204.58_o.png" data-mid="15553233" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/132197/2060673/Screen20shot202012-01-0420at202.10.png" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/4/132197/2060673/Screen20shot202012-01-0420at202.10_o.png" data-mid="15553245" border="0" align="left"/> And in just 3 weeks, 5,000 shoppers tapped 'til they dropped. <img src="http://payload.cargocollective.com/1/4/132197/2060673/Screen20shot202012-01-0420at202.53.png" width="670" height="375" width_o="670" height_o="375" src_o="http://payload.cargocollective.com/1/4/132197/2060673/Screen20shot202012-01-0420at202.53_o.png" data-mid="15553269" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/132197/2060673/Screen20shot202012-01-0420at202.52.png" width="670" height="374" width_o="670" height_o="374" src_o="http://payload.cargocollective.com/1/4/132197/2060673/Screen20shot202012-01-0420at202.52_o.png" data-mid="15553276" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/132197/2060673/Screen20shot202012-01-0620at205.01.png" width="670" height="376" width_o="670" height_o="376" src_o="http://payload.cargocollective.com/1/4/132197/2060673/Screen20shot202012-01-0620at205.01_o.png" data-mid="15553287" border="0" align="left"/> Average time shopping: 63 minutes Average purchase: $78.13 (significantly higher than the typical AEO purchase) Google store traffic: 14% of total AEO transactions Total spent: $326,722 in 3 weeks <img src="http://payload.cargocollective.com/1/4/132197/2060673/Screen20shot202012-01-0420at205.08.png" width="638" height="478" width_o="638" height_o="478" src_o="http://payload.cargocollective.com/1/4/132197/2060673/Screen20shot202012-01-0420at205.08_o.png" data-mid="15553311" border="0" align="left"/> To help launch Google Wallet and generate awareness among a younger, college-aged audience, we created the first-ever Tapping Spree at American Eagle in Times... http://cargocollective.com/karengereffi/Google-Wallet http://cargocollective.com/karengereffi/following/karengereffi/Google-Wallet Sun, 25 Dec 2011 12:56:05 +0000 Karen Gereffi. Art Director. 2503386 Google Wallet is a mobile app that turns your phone into your wallet. To build buzz, we took an iconic Seinfeld clip and gave it a Googley twist. The video has gotten more than half a million hits and is playing in cabs all over New York City. From designing the logo and app interface to launching the press event and promoting Google Wallet both online and offline, we worked closely with the brand and events teams at R/GA to help Google launch its biggest innovation to date. Google Wallet is a mobile app that turns your phone into your wallet. To build buzz, we took an iconic Seinfeld clip and gave it a Googley twist. The video has... http://cargocollective.com/karengereffi/Nike-Running-Run-School http://cargocollective.com/karengereffi/following/karengereffi/Nike-Running-Run-School Thu, 22 Sep 2011 22:57:46 +0000 Karen Gereffi. Art Director. 2045215 We wanted to dominate the hearts, souls, and feet of high school competitive runners by creating the only destination designed specifically for them. <img src="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.34.38 PM.png" width="670" height="377" width_o="1530" height_o="862" src_o="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.34.38 PM_o.png" data-mid="10173984" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-09-23 at 12.09.29 AM.png" width="670" height="377" width_o="1208" height_o="680" src_o="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-09-23 at 12.09.29 AM_o.png" data-mid="10175395" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.34.47 PM.png" width="670" height="377" width_o="1530" height_o="862" src_o="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.34.47 PM_o.png" data-mid="10174031" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.26.40 PM.png" width="670" height="375" width_o="1339" height_o="751" src_o="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.26.40 PM_o.png" data-mid="10174219" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.26.23 PM.png" width="670" height="376" width_o="1343" height_o="755" src_o="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.26.23 PM_o.png" data-mid="10174228" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.26.11 PM.png" width="670" height="375" width_o="1340" height_o="750" src_o="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.26.11 PM_o.png" data-mid="10174768" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.25.44 PM.png" width="670" height="375" width_o="1343" height_o="753" src_o="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.25.44 PM_o.png" data-mid="10174799" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.25.33 PM.png" width="670" height="376" width_o="1342" height_o="754" src_o="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.25.33 PM_o.png" data-mid="10174819" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.25.20 PM.png" width="670" height="376" width_o="1340" height_o="752" src_o="http://payload.cargocollective.com/1/4/132197/2045215/Screen shot 2011-08-12 at 4.25.20 PM_o.png" data-mid="10174834" border="0" align="left"/> We wanted to dominate the hearts, souls, and feet of high school competitive runners by creating the only destination designed specifically for them. http://cargocollective.com/karengereffi/United-Against-Malaria http://cargocollective.com/karengereffi/following/karengereffi/United-Against-Malaria Sat, 23 Jul 2011 17:47:33 +0000 Karen Gereffi. Art Director. 1765192 This work won Carla and I a Young Lion (Team USA) and got us a free pass to France to compete against 30 other countries. And eat lots of paninis. The ask was to execute a banner and an additional digital execution. See the Banner Additional execution: <img src="http://payload.cargocollective.com/1/4/132197/1765192/Malaria_digital_boards_1.jpg" width="670" height="438" width_o="799" height_o="523" src_o="http://payload.cargocollective.com/1/4/132197/1765192/Malaria_digital_boards_1_o.jpg" data-mid="8737628" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/132197/1765192/Malaria_digital_boards_2.jpg" width="670" height="438" width_o="799" height_o="523" src_o="http://payload.cargocollective.com/1/4/132197/1765192/Malaria_digital_boards_2_o.jpg" data-mid="8737630" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/132197/1765192/Malaria_digital_boards_3.jpg" width="670" height="438" width_o="799" height_o="523" src_o="http://payload.cargocollective.com/1/4/132197/1765192/Malaria_digital_boards_3_o.jpg" data-mid="8737639" border="0" align="left"/> This work won Carla and I a Young Lion (Team USA) and got us a free pass to France to compete against 30 other countries. And eat lots of paninis. The ask was to...