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<channel>
	<title>joshuatree</title>
	<link>http://cargocollective.com</link>
	<description>joshuatree</description>
	<pubDate>Mon, 20 May 2013 06:04:33 +0000</pubDate>
	<generator>http://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Alex Perry Website</title>
				
		<link>http://cargocollective.com/joshuatree/Alex-Perry-Website</link>

		<comments>http://cargocollective.com/joshuatree/following/joshuatree/Alex-Perry-Website</comments>

		<pubDate>Mon, 20 May 2013 06:04:33 +0000</pubDate>

		<dc:creator>joshuatree</dc:creator>
		
		<category><![CDATA[Concept, Design, Art Direction]]></category>

		<guid isPermaLink="false">5648789</guid>

		<description>My Part: Concept, Art Direction, Design
Alex Perry required a new, modern website to work across all devices and an accompanying blog to bring more than a pretty face to the brand.&#60;img src="http://payload167.cargocollective.com/1/5/183057/5648789/ap02_940.jpg" width="800" height="396" width_o="800" height_o="396" src_o="http://payload167.cargocollective.com/1/5/183057/5648789/ap02_o.jpg" data-mid="30492460"  border="0" align="left"/&#62;&#60;img src="http://payload167.cargocollective.com/1/5/183057/5648789/ap03_940.jpg" width="800" height="396" width_o="800" height_o="396" src_o="http://payload167.cargocollective.com/1/5/183057/5648789/ap03_o.jpg" data-mid="30492461"  border="0" align="left"/&#62;&#60;img src="http://payload167.cargocollective.com/1/5/183057/5648789/ap04_940.jpg" width="800" height="838" width_o="800" height_o="838" src_o="http://payload167.cargocollective.com/1/5/183057/5648789/ap04_o.jpg" data-mid="30492465"  border="0" align="left"/&#62;</description>
		
		<excerpt>My Part: Concept, Art Direction, Design Alex Perry required a new, modern website to work across all devices and an accompanying blog to bring more than a pretty...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Brancott iPad App</title>
				
		<link>http://cargocollective.com/joshuatree/Brancott-iPad-App</link>

		<comments>http://cargocollective.com/joshuatree/following/joshuatree/Brancott-iPad-App</comments>

		<pubDate>Sat, 11 May 2013 23:58:31 +0000</pubDate>

		<dc:creator>joshuatree</dc:creator>
		
		<category><![CDATA[Concept]]></category>

		<guid isPermaLink="false">2535122</guid>

		<description>My Part: Concept, Art Direction, Design

Brief: Brancott required a device to show off to prospective buyers at an upcoming wine convention in Europe. The device needed to showcase the Brancott message of, "Stay Curious" and allow the user to discover new, wonderful and interesting things regarding the Brancott brand.

Idea: We created an iPad App which would allow the user an endless world of discovery. The user could draw their own trail on the pad which would randomly pick out unique facts and information regarding Brancott. The cracks would reseed if not interacted with, allowing new lines to be drawn with new information.

&#60;img src="http://payload11.cargocollective.com/1/5/183057/2535122/bran01.jpg" width="670" height="314" width_o="800" height_o="375" src_o="http://payload11.cargocollective.com/1/5/183057/2535122/bran01_o.jpg" data-mid="30182233"  border="0" align="left"/&#62;&#60;img src="http://payload11.cargocollective.com/1/5/183057/2535122/bran02.jpg" width="667" height="520" width_o="667" height_o="520" src_o="http://payload11.cargocollective.com/1/5/183057/2535122/bran02_o.jpg" data-mid="30182234"  border="0" align="left"/&#62;&#60;img src="http://payload11.cargocollective.com/1/5/183057/2535122/bran03.jpg" width="667" height="520" width_o="667" height_o="520" src_o="http://payload11.cargocollective.com/1/5/183057/2535122/bran03_o.jpg" data-mid="30182235"  border="0" align="left"/&#62;&#60;img src="http://payload11.cargocollective.com/1/5/183057/2535122/bran04.jpg" width="667" height="520" width_o="667" height_o="520" src_o="http://payload11.cargocollective.com/1/5/183057/2535122/bran04_o.jpg" data-mid="30182237"  border="0" align="left"/&#62;</description>
		
		<excerpt>My Part: Concept, Art Direction, Design  Brief: Brancott required a device to show off to prospective buyers at an upcoming wine convention in Europe. The device...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	<item>
		<title>Devondale - Bring Back the Family Meal</title>
				
		<link>http://cargocollective.com/joshuatree/Devondale-Bring-Back-the-Family-Meal</link>

		<comments>http://cargocollective.com/joshuatree/following/joshuatree/Devondale-Bring-Back-the-Family-Meal</comments>

		<pubDate>Sat, 11 May 2013 23:58:30 +0000</pubDate>

		<dc:creator>joshuatree</dc:creator>
		
		<category><![CDATA[Concept]]></category>

		<guid isPermaLink="false">2534915</guid>

		<description>My Part: Concept, Art Direction, Design

Brief: Devondale is Australia's only dairy company run solely by Australian farming families. Devondale wanted to reach out to its consumers to show a connection between the Devondale farming families and the Australian families they produce for.

Idea: Bring Back The Family Meal is an idea based on the reaserch that most Australian households live such busy lives they no longer have the time to sit down and have a proper meal with one another. With video content supplied by the farming famlies, we suggest interesting meal scenarios that are both fun and easy for any busy household to perform.

Each meal scenario has the option for the user to rate it.

Facebook and Twitter support also gives the users a chance to share each meal scenario and provide feedback on how a particular scenario went for they family.

&#60;img src="http://payload11.cargocollective.com/1/5/183057/2534915/dev02_940.jpg" width="800" height="501" width_o="800" height_o="501" src_o="http://payload11.cargocollective.com/1/5/183057/2534915/dev02_o.jpg" data-mid="30491629"  border="0" align="left"/&#62;&#60;img src="http://payload11.cargocollective.com/1/5/183057/2534915/dev03_940.jpg" width="800" height="501" width_o="800" height_o="501" src_o="http://payload11.cargocollective.com/1/5/183057/2534915/dev03_o.jpg" data-mid="30491631"  border="0" align="left"/&#62;&#60;img src="http://payload11.cargocollective.com/1/5/183057/2534915/dev04_940.jpg" width="800" height="501" width_o="800" height_o="501" src_o="http://payload11.cargocollective.com/1/5/183057/2534915/dev04_o.jpg" data-mid="30491634"  border="0" align="left"/&#62;</description>
		
		<excerpt>My Part: Concept, Art Direction, Design  Brief: Devondale is Australia's only dairy company run solely by Australian farming families. Devondale wanted to reach out...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Jacobs Creek</title>
				
		<link>http://cargocollective.com/joshuatree/Jacobs-Creek</link>

		<comments>http://cargocollective.com/joshuatree/following/joshuatree/Jacobs-Creek</comments>

		<pubDate>Sat, 11 May 2013 23:58:29 +0000</pubDate>

		<dc:creator>joshuatree</dc:creator>
		
		<category><![CDATA[Mobile Site]]></category>

		<guid isPermaLink="false">2517230</guid>

		<description>Mobile Site Design
My Part: Design

&#60;img src="http://payload10.cargocollective.com/1/5/183057/2517230/jc01.jpg" width="264" height="593" width_o="264" height_o="593" src_o="http://payload10.cargocollective.com/1/5/183057/2517230/jc01_o.jpg" data-mid="12718505"  border="0" align="left"/&#62;&#60;img src="http://payload10.cargocollective.com/1/5/183057/2517230/jc02.jpg" width="264" height="593" width_o="264" height_o="593" src_o="http://payload10.cargocollective.com/1/5/183057/2517230/jc02_o.jpg" data-mid="12718507"  border="0" align="left"/&#62;&#60;img src="http://payload10.cargocollective.com/1/5/183057/2517230/jc03.jpg" width="264" height="593" width_o="264" height_o="593" src_o="http://payload10.cargocollective.com/1/5/183057/2517230/jc03_o.jpg" data-mid="12718508"  border="0" align="left"/&#62;</description>
		
		<excerpt>Mobile Site Design My Part: Design  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload10.cargocollective.com/1/5/183057/2517230/prt_1369047583.jpg" />

	</item>
		
		
	<item>
		<title>MyDog</title>
				
		<link>http://cargocollective.com/joshuatree/MyDog</link>

		<comments>http://cargocollective.com/joshuatree/following/joshuatree/MyDog</comments>

		<pubDate>Sat, 11 May 2013 23:58:27 +0000</pubDate>

		<dc:creator>joshuatree</dc:creator>
		
		<category><![CDATA[Mobile Site]]></category>

		<guid isPermaLink="false">2517228</guid>

		<description>Mobile Site Design
My Part: Design

&#60;img src="http://payload10.cargocollective.com/1/5/183057/2517228/mydog01.jpg" width="267" height="584" width_o="267" height_o="584" src_o="http://payload10.cargocollective.com/1/5/183057/2517228/mydog01_o.jpg" data-mid="12718394"  border="0" align="left"/&#62;&#60;img src="http://payload10.cargocollective.com/1/5/183057/2517228/mydog02.jpg" width="267" height="584" width_o="267" height_o="584" src_o="http://payload10.cargocollective.com/1/5/183057/2517228/mydog02_o.jpg" data-mid="12718395"  border="0" align="left"/&#62;&#60;img src="http://payload10.cargocollective.com/1/5/183057/2517228/mydog03.jpg" width="267" height="584" width_o="267" height_o="584" src_o="http://payload10.cargocollective.com/1/5/183057/2517228/mydog03_o.jpg" data-mid="12718397"  border="0" align="left"/&#62;</description>
		
		<excerpt>Mobile Site Design My Part: Design  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload10.cargocollective.com/1/5/183057/2517228/prt_1369047309.jpg" />

	</item>
		
		
	<item>
		<title>Pedigree - Path for Paws</title>
				
		<link>http://cargocollective.com/joshuatree/Pedigree-Path-for-Paws</link>

		<comments>http://cargocollective.com/joshuatree/following/joshuatree/Pedigree-Path-for-Paws</comments>

		<pubDate>Tue, 10 Jan 2012 18:02:10 +0000</pubDate>

		<dc:creator>joshuatree</dc:creator>
		
		<category><![CDATA[Concept]]></category>

		<guid isPermaLink="false">2582672</guid>

		<description>My Part: Concept, Art Direction

Brief: Pedigree wanted to keep up to date with current trends happening within the mobile and social media market and required a digital campaign with mobile devices in mind.

Idea: Walking your dog can become tedious and boring, we want to bring the fun back.

Path for Paws is an idea that will spark the enjoyment of getting out and about with your pet. Our main focus is keeping your dog fit, healthy and active, with also an incentive for owners to take their pet out more often.

Selecting your dog breed on your mobile device a virtual walking route will appear on a map. The option to create your own walk route will also be available.

Little bones will also appear on the map. These, "Off-road" icons will bring special rewards to both canine and consumer as they walk close to them. Rewards such as drinking stops for the dog or discounts on various Pedigree products.
&#60;img src="http://payload14.cargocollective.com/1/5/183057/2582672/pfp01.jpg" width="375" height="424" width_o="375" height_o="424" src_o="http://payload14.cargocollective.com/1/5/183057/2582672/pfp01_o.jpg" data-mid="13054373"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/183057/2582672/pfp02.jpg" width="375" height="424" width_o="375" height_o="424" src_o="http://payload14.cargocollective.com/1/5/183057/2582672/pfp02_o.jpg" data-mid="13054377"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/183057/2582672/pfp03.jpg" width="375" height="424" width_o="375" height_o="424" src_o="http://payload14.cargocollective.com/1/5/183057/2582672/pfp03_o.jpg" data-mid="13054378"  border="0" align="left"/&#62;

&#60;img src="http://payload14.cargocollective.com/1/5/183057/2582672/pfp04.jpg" width="670" height="341" width_o="888" height_o="452" src_o="http://payload14.cargocollective.com/1/5/183057/2582672/pfp04_o.jpg" data-mid="13054379"  border="0" align="left"/&#62;

A "Daily Path Hunt"  prize will also be available to consumers who are apart of the Path for Paws facebook page. This Prize will be limited to one person per day but the reward will be much greater than the "Off-road" icon prizes.

&#60;img src="http://payload14.cargocollective.com/1/5/183057/2582672/pfp05.jpg" width="670" height="370" width_o="765" height_o="423" src_o="http://payload14.cargocollective.com/1/5/183057/2582672/pfp05_o.jpg" data-mid="13054380"  border="0" align="left"/&#62;</description>
		
		<excerpt>My Part: Concept, Art Direction  Brief: Pedigree wanted to keep up to date with current trends happening within the mobile and social media market and required a...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload14.cargocollective.com/1/5/183057/2582672/prt_1326240368.jpg" />

	</item>
		
		
	<item>
		<title>Louie The Fly</title>
				
		<link>http://cargocollective.com/joshuatree/Louie-The-Fly</link>

		<comments>http://cargocollective.com/joshuatree/following/joshuatree/Louie-The-Fly</comments>

		<pubDate>Thu, 29 Dec 2011 17:50:17 +0000</pubDate>

		<dc:creator>joshuatree</dc:creator>
		
		<category><![CDATA[Facebook Design]]></category>

		<guid isPermaLink="false">2520437</guid>

		<description>Facebook Design
My Part: Art Direction, Design

&#60;img src="http://payload11.cargocollective.com/1/5/183057/2520437/louie02.jpg" width="661" height="601" width_o="661" height_o="601" src_o="http://payload11.cargocollective.com/1/5/183057/2520437/louie02_o.jpg" data-mid="30492361"  border="0" align="left"/&#62;&#60;img src="http://payload11.cargocollective.com/1/5/183057/2520437/louie03.jpg" width="661" height="601" width_o="661" height_o="601" src_o="http://payload11.cargocollective.com/1/5/183057/2520437/louie03_o.jpg" data-mid="30492369"  border="0" align="left"/&#62;&#60;img src="http://payload11.cargocollective.com/1/5/183057/2520437/louie04.jpg" width="661" height="601" width_o="661" height_o="601" src_o="http://payload11.cargocollective.com/1/5/183057/2520437/louie04_o.jpg" data-mid="30492374"  border="0" align="left"/&#62;&#60;img src="http://payload11.cargocollective.com/1/5/183057/2520437/louie05.jpg" width="661" height="601" width_o="661" height_o="601" src_o="http://payload11.cargocollective.com/1/5/183057/2520437/louie05_o.jpg" data-mid="30492381"  border="0" align="left"/&#62;&#60;img src="http://payload11.cargocollective.com/1/5/183057/2520437/louie06.jpg" width="660" height="495" width_o="660" height_o="495" src_o="http://payload11.cargocollective.com/1/5/183057/2520437/louie06_o.jpg" data-mid="30492384"  border="0" align="left"/&#62;&#60;img src="http://payload11.cargocollective.com/1/5/183057/2520437/louie07.jpg" width="660" height="434" width_o="660" height_o="434" src_o="http://payload11.cargocollective.com/1/5/183057/2520437/louie07_o.jpg" data-mid="30492390"  border="0" align="left"/&#62;</description>
		
		<excerpt>Facebook Design My Part: Art Direction, Design  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload11.cargocollective.com/1/5/183057/2520437/prt_1369047449.jpg" />

	</item>
		
		
	<item>
		<title>Merino.com</title>
				
		<link>http://cargocollective.com/joshuatree/Merino-com</link>

		<comments>http://cargocollective.com/joshuatree/following/joshuatree/Merino-com</comments>

		<pubDate>Thu, 29 Dec 2011 17:21:17 +0000</pubDate>

		<dc:creator>joshuatree</dc:creator>
		
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">2520329</guid>

		<description>Website Design
My Part: Art Direction, Design

&#60;img src="http://payload11.cargocollective.com/1/5/183057/2520329/Mer02_940.jpg" width="800" height="802" width_o="800" height_o="802" src_o="http://payload11.cargocollective.com/1/5/183057/2520329/Mer02_o.jpg" data-mid="30492296"  border="0" align="left"/&#62;&#60;img src="http://payload11.cargocollective.com/1/5/183057/2520329/Mer03_940.jpg" width="800" height="549" width_o="800" height_o="549" src_o="http://payload11.cargocollective.com/1/5/183057/2520329/Mer03_o.jpg" data-mid="30492305"  border="0" align="left"/&#62;&#60;img src="http://payload11.cargocollective.com/1/5/183057/2520329/Mer04_940.jpg" width="800" height="535" width_o="800" height_o="535" src_o="http://payload11.cargocollective.com/1/5/183057/2520329/Mer04_o.jpg" data-mid="30492313"  border="0" align="left"/&#62;&#60;img src="http://payload11.cargocollective.com/1/5/183057/2520329/Mer05_940.jpg" width="800" height="533" width_o="800" height_o="533" src_o="http://payload11.cargocollective.com/1/5/183057/2520329/Mer05_o.jpg" data-mid="30492322"  border="0" align="left"/&#62;</description>
		
		<excerpt>Website Design My Part: Art Direction, Design  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload11.cargocollective.com/1/5/183057/2520329/prt_1369047378.jpg" />

	</item>
		
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