http://cargocollective.com Josh Sobel. Senior Designer. Fri, 11 Jan 2013 11:08:31 +0000 http://cargocollective.com en http://www.joshsobel.com/IKEA-New-Business-Mailer http://www.joshsobel.com/following/joshsobel.com/IKEA-New-Business-Mailer Fri, 11 Jan 2013 11:08:31 +0000 Josh Sobel. Senior Designer. 3877352 As part of the 2012 new business drive for Lavender, I was tasked with creating a mailable piece that was easily customised to any new business leads and contacts. This particular piece showcased the work they had created for the IKEA Family client, clearly highlighting results and outcomes. As a result of the first round of mail outs, new business doubled for the first 6 months of 2012. <img src="http://payload78.cargocollective.com/1/0/3831/3877352/IKEA_1.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload78.cargocollective.com/1/0/3831/3877352/IKEA_1_o.jpg" data-mid="24467490" border="0" align="left"/><img src="http://payload78.cargocollective.com/1/0/3831/3877352/IKEA_2.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload78.cargocollective.com/1/0/3831/3877352/IKEA_2_o.jpg" data-mid="24467914" border="0" align="left"/><img src="http://payload78.cargocollective.com/1/0/3831/3877352/IKEA_3.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload78.cargocollective.com/1/0/3831/3877352/IKEA_3_o.jpg" data-mid="24467495" border="0" align="left"/><img src="http://payload78.cargocollective.com/1/0/3831/3877352/IKEA_4.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload78.cargocollective.com/1/0/3831/3877352/IKEA_4_o.jpg" data-mid="24467496" border="0" align="left"/><img src="http://payload78.cargocollective.com/1/0/3831/3877352/IKEA_5.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload78.cargocollective.com/1/0/3831/3877352/IKEA_5_o.jpg" data-mid="24468086" border="0" align="left"/> As part of the 2012 new business drive for Lavender, I was tasked with creating a mailable piece that was easily customised to any new business leads and contacts.... http://www.joshsobel.com/Matt-and-Katie-Wedding-Photography http://www.joshsobel.com/following/joshsobel.com/Matt-and-Katie-Wedding-Photography Tue, 18 Dec 2012 11:33:53 +0000 Josh Sobel. Senior Designer. 4630186 Matt and Katie Photographers Approached by the husband and wife photography team to reimagine their identity following a period of sustained growth and publicity. Two cameras are always better than one. Teaming up for each assignment, Matt and Katie capture the often overlooked moments of their couple's special day. The MK motif becomes a device to show the two, often different yet remarkably similar, perspectives within a day, thus enhancing the story behind each and every composition. <img src="http://payload116.cargocollective.com/1/0/3831/4630186/MK_logo_1.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload116.cargocollective.com/1/0/3831/4630186/MK_logo_1_o.jpg" data-mid="24645853" border="0" align="left"/><img src="http://payload116.cargocollective.com/1/0/3831/4630186/MK_logo_2.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload116.cargocollective.com/1/0/3831/4630186/MK_logo_2_o.jpg" data-mid="24645855" border="0" align="left"/><img src="http://payload116.cargocollective.com/1/0/3831/4630186/MK_logo_3.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload116.cargocollective.com/1/0/3831/4630186/MK_logo_3_o.jpg" data-mid="24645856" border="0" align="left"/> <img src="http://payload116.cargocollective.com/1/0/3831/4630186/MK_Web_1.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload116.cargocollective.com/1/0/3831/4630186/MK_Web_1_o.jpg" data-mid="24643724" border="0" align="left"/> <img src="http://payload116.cargocollective.com/1/0/3831/4630186/MK_Web_2.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload116.cargocollective.com/1/0/3831/4630186/MK_Web_2_o.jpg" data-mid="24643727" border="0" align="left"/> <img src="http://payload116.cargocollective.com/1/0/3831/4630186/MK_Web_3.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload116.cargocollective.com/1/0/3831/4630186/MK_Web_3_o.jpg" data-mid="24643736" border="0" align="left"/> <img src="http://payload116.cargocollective.com/1/0/3831/4630186/MK_Web_4.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload116.cargocollective.com/1/0/3831/4630186/MK_Web_4_o.jpg" data-mid="24643744" border="0" align="left"/> <img src="http://payload116.cargocollective.com/1/0/3831/4630186/MK_Web_6.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload116.cargocollective.com/1/0/3831/4630186/MK_Web_6_o.jpg" data-mid="24643752" border="0" align="left"/> <img src="http://payload116.cargocollective.com/1/0/3831/4630186/MK_Web_7.jpg" width="670" height="740" width_o="670" height_o="740" src_o="http://payload116.cargocollective.com/1/0/3831/4630186/MK_Web_7_o.jpg" data-mid="24643756" border="0" align="left"/> All photography © Matt and Katie Photographers Matt and Katie Photographers Approached by the husband and wife photography team to reimagine their identity following a period of sustained growth and publicity. ... http://www.joshsobel.com/Altitude-Magazine-2011 http://www.joshsobel.com/following/joshsobel.com/Altitude-Magazine-2011 Thu, 13 Dec 2012 09:04:39 +0000 Josh Sobel. Senior Designer. 4604851 Altitude Portfolio Altitude is Westpac Bank's premier rewards point based credit card program. With hundreds of exclusive products ready to be redeemed using gathered points, it was only fitting that they be given a showcase of equal quality. Altitude Portfolio is a quarterly publication that showcases both product information along with editorialised travel, fashion and general interest content. <img src="http://payload115.cargocollective.com/1/0/3831/4604851/Alt_Port_1.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload115.cargocollective.com/1/0/3831/4604851/Alt_Port_1_o.jpg" data-mid="24494039" border="0" align="left"/><img src="http://payload115.cargocollective.com/1/0/3831/4604851/Alt_Port_2.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload115.cargocollective.com/1/0/3831/4604851/Alt_Port_2_o.jpg" data-mid="24494545" border="0" align="left"/><img src="http://payload115.cargocollective.com/1/0/3831/4604851/Alt_Port_3.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload115.cargocollective.com/1/0/3831/4604851/Alt_Port_3_o.jpg" data-mid="24494546" border="0" align="left"/><img src="http://payload115.cargocollective.com/1/0/3831/4604851/Alt_Port_4.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload115.cargocollective.com/1/0/3831/4604851/Alt_Port_4_o.jpg" data-mid="24494734" border="0" align="left"/><img src="http://payload115.cargocollective.com/1/0/3831/4604851/Alt_Port_5.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload115.cargocollective.com/1/0/3831/4604851/Alt_Port_5_o.jpg" data-mid="24494737" border="0" align="left"/><img src="http://payload115.cargocollective.com/1/0/3831/4604851/Alt_Port_6.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload115.cargocollective.com/1/0/3831/4604851/Alt_Port_6_o.jpg" data-mid="24494738" border="0" align="left"/> Altitude Portfolio Altitude is Westpac Bank's premier rewards point based credit card program. With hundreds of exclusive products ready to be redeemed using... http://www.joshsobel.com/Altitude-Magazine-2012 http://www.joshsobel.com/following/joshsobel.com/Altitude-Magazine-2012 Thu, 13 Dec 2012 08:57:16 +0000 Josh Sobel. Senior Designer. 4600487 <img src="http://payload115.cargocollective.com/1/0/3831/4600487/AltRFP_cover1.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload115.cargocollective.com/1/0/3831/4600487/AltRFP_cover1_o.jpg" data-mid="24469620" border="0" align="left"/><img src="http://payload115.cargocollective.com/1/0/3831/4600487/AltRFP_cover2.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload115.cargocollective.com/1/0/3831/4600487/AltRFP_cover2_o.jpg" data-mid="24469622" border="0" align="left"/><img src="http://payload115.cargocollective.com/1/0/3831/4600487/AltRFP_cover3.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload115.cargocollective.com/1/0/3831/4600487/AltRFP_cover3_o.jpg" data-mid="24469625" border="0" align="left"/><img src="http://payload115.cargocollective.com/1/0/3831/4600487/AltRFP_spread7.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload115.cargocollective.com/1/0/3831/4600487/AltRFP_spread7_o.jpg" data-mid="24489966" border="0" align="left"/><img src="http://payload115.cargocollective.com/1/0/3831/4600487/AltRFP_spread4.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload115.cargocollective.com/1/0/3831/4600487/AltRFP_spread4_o.jpg" data-mid="24489962" border="0" align="left"/><img src="http://payload115.cargocollective.com/1/0/3831/4600487/AltRFP_spread1.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload115.cargocollective.com/1/0/3831/4600487/AltRFP_spread1_o.jpg" data-mid="24489958" border="0" align="left"/><img src="http://payload115.cargocollective.com/1/0/3831/4600487/AltRFP_spread2.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload115.cargocollective.com/1/0/3831/4600487/AltRFP_spread2_o.jpg" data-mid="24489959" border="0" align="left"/><img src="http://payload115.cargocollective.com/1/0/3831/4600487/AltRFP_spread3.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload115.cargocollective.com/1/0/3831/4600487/AltRFP_spread3_o.jpg" data-mid="24489960" border="0" align="left"/><img src="http://payload115.cargocollective.com/1/0/3831/4600487/AltRFP_spread6.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload115.cargocollective.com/1/0/3831/4600487/AltRFP_spread6_o.jpg" data-mid="24489965" border="0" align="left"/><img src="http://payload115.cargocollective.com/1/0/3831/4600487/AltRFP_spread5_8.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload115.cargocollective.com/1/0/3831/4600487/AltRFP_spread5_8_o.jpg" data-mid="24490020" border="0" align="left"/> http://www.joshsobel.com/Emerge-Foundation http://www.joshsobel.com/following/joshsobel.com/Emerge-Foundation Sat, 10 Nov 2012 12:41:31 +0000 Josh Sobel. Senior Designer. 3780122 Emerge Foundation A promotional piece created to build awareness around the Emerge Foundation's initiative to build strong educational foundations for the people of East Timor. The video highlights the issues faced, how the charity is tackling them and how positive results are being achieved. In collaboration with Gavin Roberts <img src="http://payload74.cargocollective.com/1/0/3831/3780122/Emerge_Logo.jpg" width="670" height="521" width_o="670" height_o="521" src_o="http://payload74.cargocollective.com/1/0/3831/3780122/Emerge_Logo_o.jpg" data-mid="19741471" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/0/3831/3780122/Emerge_Screen1.jpg" width="670" height="482" width_o="670" height_o="482" src_o="http://payload74.cargocollective.com/1/0/3831/3780122/Emerge_Screen1_o.jpg" data-mid="19741474" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/0/3831/3780122/Emerge_Screen2.jpg" width="670" height="482" width_o="670" height_o="482" src_o="http://payload74.cargocollective.com/1/0/3831/3780122/Emerge_Screen2_o.jpg" data-mid="19741478" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/0/3831/3780122/Emerge_Screen4.jpg" width="670" height="482" width_o="670" height_o="482" src_o="http://payload74.cargocollective.com/1/0/3831/3780122/Emerge_Screen4_o.jpg" data-mid="19741480" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/0/3831/3780122/Emerge_Screen5_2.jpg" width="670" height="482" width_o="670" height_o="482" src_o="http://payload74.cargocollective.com/1/0/3831/3780122/Emerge_Screen5_2_o.jpg" data-mid="19741560" border="0" align="left"/> Emerge Foundation A promotional piece created to build awareness around the Emerge Foundation's initiative to build strong educational foundations for the people... http://www.joshsobel.com/Salon-Des-Refuses http://www.joshsobel.com/following/joshsobel.com/Salon-Des-Refuses Mon, 15 Oct 2012 00:43:11 +0000 Josh Sobel. Senior Designer. 167946 AIGA Poster Annual <img src="http://payload.cargocollective.com/1/0/3831/167946/SDR_Poster.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload.cargocollective.com/1/0/3831/167946/SDR_Poster_o.jpg" data-mid="22444506" border="0" align="left"/> To coincide with their annual conferences, the AIGA held a poster competition under the theme "Salon Des Refuses" or "Exhibition of Rejects". The concept for the competition was "Rejection". This poster depicts a simple geometric grid pattern which highlights that when a piece of that pattern breaks the grid it emphasises any abnormalities. For this reason in society, much like in this pattern, someone can be rejected or outcast simply because they are different. AIGA Poster Annual To coincide with their annual conferences, the AIGA held a poster competition under the theme "Salon Des Refuses" or "Exhibition of Rejects".... http://www.joshsobel.com/2008-F1-Grand-Prix http://www.joshsobel.com/following/joshsobel.com/2008-F1-Grand-Prix Mon, 15 Oct 2012 00:43:07 +0000 Josh Sobel. Senior Designer. 178050 As part of their on-going sponsorship ties with Mclaren Mercedes, Vodafone hold a trackside event each year during the Melbourne Grand Prix, guests includenumerous high profile sporting and media celebrities. The brief for this project was to create an invitation to be sent to over 300 guests which reflected the speed and elegance of Formula One racing. In this case we created a slip case and foam-lined tray which housed the printed invitation and a pair of official Pit Crew ear plugs. Special finishes included several special colours and varnishes and custom made packaging. Work completed whilst at Yello. <img src="http://payload.cargocollective.com/1/0/3831/178050/F108_image3.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/3831/178050/F108_image3_o.jpg" data-mid="765225" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3831/178050/F108_image2.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/3831/178050/F108_image2_o.jpg" data-mid="765226" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3831/178050/F108_image1.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/3831/178050/F108_image1_o.jpg" data-mid="765227" border="0" align="left"/> As part of their on-going sponsorship ties with Mclaren Mercedes, Vodafone hold a trackside event each year during the Melbourne Grand Prix, guests includenumerous... http://www.joshsobel.com/Science-vs-Religion http://www.joshsobel.com/following/joshsobel.com/Science-vs-Religion Mon, 15 Oct 2012 00:43:06 +0000 Josh Sobel. Senior Designer. 178035 <img src="http://payload.cargocollective.com/1/0/3831/178035/ink_image6_2.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/3831/178035/ink_image6_2_o.jpg" data-mid="765158" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3831/178035/ink_image5.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/3831/178035/ink_image5_o.jpg" data-mid="765125" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3831/178035/ink_image4.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/3831/178035/ink_image4_o.jpg" data-mid="765126" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3831/178035/ink_image3.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/3831/178035/ink_image3_o.jpg" data-mid="765127" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3831/178035/ink_image2.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/3831/178035/ink_image2_o.jpg" data-mid="765128" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3831/178035/ink_image1.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/3831/178035/ink_image1_o.jpg" data-mid="765129" border="0" align="left"/> The basis of this project was to create a series of TV Idents for a documentary series on the ABC which investigated the controversial issue of Science versus religion and Man's involvement in Genetic Modification. This project involved the creation of a series of images which explored photography and mixed media manipulations. The resulting images were intended to hold an almost celestial quality whilst the introduction of textures and imagery gave them a raw and layered feel. The basis of this project was to create a series of TV Idents for a documentary series on the ABC which investigated the controversial issue of Science versus... http://www.joshsobel.com/Vodafone-live http://www.joshsobel.com/following/joshsobel.com/Vodafone-live Mon, 15 Oct 2012 00:43:03 +0000 Josh Sobel. Senior Designer. 176719 Vodafone live! is Vodafone's multi-platform application which delivers Mobile TV, Internet and Music content direct to your handset. Our brief was to create an illustrative style that was flexible enough to translate across a diverse range of media platforms. <img src="http://payload.cargocollective.com/1/0/3831/176719/Live_fullIllo.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload.cargocollective.com/1/0/3831/176719/Live_fullIllo_o.jpg" data-mid="19949808" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/3831/176719/live_image1.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/3831/176719/live_image1_o.jpg" data-mid="760569" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3831/176719/live_image3.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/3831/176719/live_image3_o.jpg" data-mid="760567" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3831/176719/live_image2.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/3831/176719/live_image2_o.jpg" data-mid="760568" border="0" align="left"/> Vodafone live! is Vodafone's multi-platform application which delivers Mobile TV, Internet and Music content direct to your handset. Our brief was to create an... http://www.joshsobel.com/Pocket-Life http://www.joshsobel.com/following/joshsobel.com/Pocket-Life Mon, 15 Oct 2012 00:43:01 +0000 Josh Sobel. Senior Designer. 176698 PocketLife is a multi-purpose app allowing users to keep in touch with friends, find the hottest clubs and restaurants, get the latest movie times and reviews, and find their way to them. Our brief was to develop the Identity, interface look and feel and the strategy behind its name and positioning. Produced in collaboration with James Hewitt <img src="http://payload.cargocollective.com/1/0/3831/176698/PL_image4.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/3831/176698/PL_image4_o.jpg" data-mid="760544" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/3831/176698/spacer.jpg" width="670" height="107" width_o="670" height_o="107" src_o="http://payload.cargocollective.com/1/0/3831/176698/spacer_o.jpg" data-mid="19949725" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/3831/176698/PL_screen1.jpg" width="670" height="333" width_o="670" height_o="333" src_o="http://payload.cargocollective.com/1/0/3831/176698/PL_screen1_o.jpg" data-mid="19949673" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3831/176698/PL_screen2.jpg" width="670" height="333" width_o="670" height_o="333" src_o="http://payload.cargocollective.com/1/0/3831/176698/PL_screen2_o.jpg" data-mid="19949675" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3831/176698/PL_screen3.jpg" width="670" height="333" width_o="670" height_o="333" src_o="http://payload.cargocollective.com/1/0/3831/176698/PL_screen3_o.jpg" data-mid="19949677" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3831/176698/PL_screen4.jpg" width="670" height="333" width_o="670" height_o="333" src_o="http://payload.cargocollective.com/1/0/3831/176698/PL_screen4_o.jpg" data-mid="19949681" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3831/176698/PL_screen5.jpg" width="670" height="333" width_o="670" height_o="333" src_o="http://payload.cargocollective.com/1/0/3831/176698/PL_screen5_o.jpg" data-mid="19949683" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3831/176698/PL_screen6.jpg" width="670" height="333" width_o="670" height_o="333" src_o="http://payload.cargocollective.com/1/0/3831/176698/PL_screen6_o.jpg" data-mid="19949684" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/3831/176698/PL_image5.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/3831/176698/PL_image5_o.jpg" data-mid="760498" border="0" align="left"/> PocketLife is a multi-purpose app allowing users to keep in touch with friends, find the hottest clubs and restaurants, get the latest movie times and reviews, and...