http://cargocollective.com Joseba Attard | Creative Communication Tue, 21 Feb 2012 15:00:49 +0000 http://cargocollective.com en http://cargocollective.com/joseba/Durangaldeko-Surf-Jaialdia-2012 http://cargocollective.com/joseba/following/joseba/Durangaldeko-Surf-Jaialdia-2012 Tue, 21 Feb 2012 15:00:49 +0000 Joseba Attard | Creative Communication 2852545 I helped to organise the 2nd Durango Surf Festival that took place in February 2012. In order to publicise the event I art directed a stop-motion photography experiment together with Pello Salaberria and the participation of local surfers. The shoot took around 3 hours to complete on a cold winters morning in December. Video edited by Pello Salaberria. <img src="http://payload27.cargocollective.com/1/0/9284/2852545/azken_fotograma.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload27.cargocollective.com/1/0/9284/2852545/azken_fotograma_o.jpg" align="left" /> <img src="http://payload27.cargocollective.com/1/0/9284/2852545/IMG_7741.JPG" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload27.cargocollective.com/1/0/9284/2852545/IMG_7741_o.JPG" align="left" /> <img src="http://payload27.cargocollective.com/1/0/9284/2852545/IMG_7767.JPG" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload27.cargocollective.com/1/0/9284/2852545/IMG_7767_o.JPG" align="left" /> http://cargocollective.com/joseba/Cross-Culture-Surf http://cargocollective.com/joseba/following/joseba/Cross-Culture-Surf Wed, 15 Feb 2012 18:58:58 +0000 Joseba Attard | Creative Communication 2815622 Cross Culture Surf is a cultural exchange programme I have set up together with a friend from Ireland. For more information please visit: www.crossculturesurf.com <img src="http://payload25.cargocollective.com/1/0/9284/2815622/ccs.jpg" border="0" width="670" height="400" width_o="670" height_o="400" src_o="http://payload25.cargocollective.com/1/0/9284/2815622/ccs_o.jpg" align="left" /> <img src="http://payload25.cargocollective.com/1/0/9284/2815622/ccs1.jpg" border="0" width="670" height="440" width_o="670" height_o="440" src_o="http://payload25.cargocollective.com/1/0/9284/2815622/ccs1_o.jpg" align="left" /> <img src="http://payload25.cargocollective.com/1/0/9284/2815622/ccs2.jpg" border="0" width="670" height="440" width_o="670" height_o="440" src_o="http://payload25.cargocollective.com/1/0/9284/2815622/ccs2_o.jpg" align="left" /> <img src="http://payload25.cargocollective.com/1/0/9284/2815622/ccs3.jpg" border="0" width="670" height="440" width_o="670" height_o="440" src_o="http://payload25.cargocollective.com/1/0/9284/2815622/ccs3_o.jpg" align="left" /> http://cargocollective.com/joseba/The-Surf-Project http://cargocollective.com/joseba/following/joseba/The-Surf-Project Tue, 17 Jan 2012 20:05:18 +0000 Joseba Attard | Creative Communication 2624597 Led by Jonathan Griffin, The Surf Project is a Christian surf ministry based in Ireland. The logo I designed is based on the triquetra, an ancient Irish symbol that depicts the Holy Trinity - the concept of 'three in one', a never-ending loop. At the centre of the symbol is a perfect wave. Ireland has a lot of these :) <img src="http://payload16.cargocollective.com/1/0/9284/2624597/logo.jpg" border="0" width="640" height="400" width_o="640" height_o="400" src_o="http://payload16.cargocollective.com/1/0/9284/2624597/logo_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/9284/2624597/logo_vertical.jpg" border="0" width="640" height="400" width_o="640" height_o="400" src_o="http://payload16.cargocollective.com/1/0/9284/2624597/logo_vertical_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/9284/2624597/symbolalone.jpg" border="0" width="640" height="400" width_o="640" height_o="400" src_o="http://payload16.cargocollective.com/1/0/9284/2624597/symbolalone_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/9284/2624597/page.jpg" border="0" width="640" height="400" width_o="640" height_o="400" src_o="http://payload16.cargocollective.com/1/0/9284/2624597/page_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/9284/2624597/symbol.jpg" border="0" width="640" height="400" width_o="640" height_o="400" src_o="http://payload16.cargocollective.com/1/0/9284/2624597/symbol_o.jpg" align="left" /> http://cargocollective.com/joseba/Lebario http://cargocollective.com/joseba/following/joseba/Lebario Thu, 06 Oct 2011 06:52:24 +0000 Joseba Attard | Creative Communication 2107788 AGENCY: di-da komunikakzioa Re-branding project for Lebario, an industrial company based in the Basque country that specialise in making aluminium and magnesium injection moulds for the automotive industry. The project included updating the existing brand logotype, the creation of a strapline (precision moulds), art directing company catalogues, managing translations (French, Spanish, English, German, Romanian), directing photoshoots and website design. <img src="http://payload.cargocollective.com/1/0/9284/2107788/logoa.jpg" border="0" width="640" height="400" width_o="640" height_o="400" src_o="http://payload.cargocollective.com/1/0/9284/2107788/logoa_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/2107788/brochure.jpg" border="0" width="640" height="578" width_o="640" height_o="578" src_o="http://payload.cargocollective.com/1/0/9284/2107788/brochure_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/2107788/spread2.jpg" border="0" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/9284/2107788/spread2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/2107788/spread3.jpg" border="0" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/9284/2107788/spread3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/2107788/spread1.jpg" border="0" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/9284/2107788/spread1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/2107788/stationery.jpg" border="0" width="640" height="631" width_o="640" height_o="631" src_o="http://payload.cargocollective.com/1/0/9284/2107788/stationery_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/2107788/businesscards.jpg" border="0" width="640" height="400" width_o="640" height_o="400" src_o="http://payload.cargocollective.com/1/0/9284/2107788/businesscards_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/2107788/weba.jpg" border="0" width="640" height="469" width_o="640" height_o="469" src_o="http://payload.cargocollective.com/1/0/9284/2107788/weba_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/2107788/argaz1.jpg" border="0" width="640" height="425" width_o="640" height_o="425" src_o="http://payload.cargocollective.com/1/0/9284/2107788/argaz1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/2107788/argaz2.jpg" border="0" width="640" height="425" width_o="640" height_o="425" src_o="http://payload.cargocollective.com/1/0/9284/2107788/argaz2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/2107788/argaz3.jpg" border="0" width="640" height="425" width_o="640" height_o="425" src_o="http://payload.cargocollective.com/1/0/9284/2107788/argaz3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/2107788/argaz4.jpg" border="0" width="640" height="425" width_o="640" height_o="425" src_o="http://payload.cargocollective.com/1/0/9284/2107788/argaz4_o.jpg" align="left" /> http://cargocollective.com/joseba/Bizi-Bike http://cargocollective.com/joseba/following/joseba/Bizi-Bike Fri, 23 Sep 2011 12:30:45 +0000 Joseba Attard | Creative Communication 2046626 AGENCY: di-da komunikakzioa Bizibike denda berri bat da, Durangon zabaltzen ari dena. Hemen azaltzen dut branding prozesua pixkat. (Bizibike is a new shop that is being opened in Durango. Here, I share the branding process). IZENA: Izena da erakunde edo enpresa baten markaren osotasunean iraupen gehien izan dezakeen elementua. Eta izena da gogoratzekotan gogoratuko dena. Era berean, erakundeak transmititu nahi duena koherentziaz transmititu dezakeena. Durangon zabalduko duten bizikleta denda berriko jabeek izen zerrenda ekarri ziguten di-dakooi eta denen artean negozio horretako izaera, arima eta beste negozioekiko balio erantsia duena aukeratu genuen: Bizibike. <img src="http://payload.cargocollective.com/1/0/9284/2046626/izena_2.jpg" border="0" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/9284/2046626/izena_2_o.jpg" align="left" /> Bike hitza ez da ez euskara ez gaztelania. Baina oso barneratuta dugu erosle potentzialak garenon artean. Esan daiteke Bizkaia eta Euskal Herria dela salmenta eremua. Bestetik, bike hitzak “kanpotik datorrenaren” esentzia ematen du. Kasu honetan, filosofia berri bat ekartzera datoz denda berri honekin. Azkenik, garrantzizkoena: “bizi” berbak osatzen du bizibike izena. Denda berri honek saltzen duena bizitzeko modu bat da, ez bizikletak bakarrik. Bizikletak denda askotan aurki ditzakegu. Denda honetako jabeek, bizikletarekin bizitzea transmititzen dute. Ez bizikletan ibiltzea. Edo bizikleta edukitzea. Izan ere, eredu batetatik irten da izena eta dendak eskaintzen duena biribiltzen du, koherentziarekin. IKURRA: Bizibike ikurrak hainbat esanahi ditu, eta hiru funtsezko multzotan azal daitezke. <img src="http://payload.cargocollective.com/1/0/9284/2046626/ikurra_3.jpg" border="0" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/9284/2046626/ikurra_3_o.jpg" align="left" /> Praktikoa Bizibike produktu izarretako bat, bizikleta tolesgarria da. Objektu handi bat txikiago bihurtzeko aukera ematen du, eramangarri izateko eta edonon gordetzeko modukoa. Ikurraren oinarria gurpil askoren errepresentazio abstraktua da, bata bestearen barruan biltzen duen meta-gurpil bat, handitik txikirako bidean puntu berde bat duelarik helmuga. Trafiko seinaleetan bezala, bide ematen duen puntu berdea. Hirikoa Bizibike produktuak batez ere hiri barruko erabilerara begira daude. Herri eta hiri barruan ibiltzeko bizikleta praktikoak dira. Hausnarketa prozesuan, ‘Burgess & Hoyt’ ereduarekin egin genuen topo, herri edo hiri bat zonaldeka zatitu eta antolatzen duen eredua. Hiritarrak kanpoko zonaldeetan bizi dira eta erdigunera joaten dira lanera edo jarduera ekonomikoak burutzera. Herri handiek, adibidez, eredu hori erabiltzen dute garraio zerbitzuetarako mapetan. Adibidez, Londoneko edo Madrilgo metroetan. Bizibike ikurrak kontzeptu hori ere komunikatzen du. Bizimodua Produktu soil bat ez ezik, bizitzeko modu baten erakusgarri ere izan gura du ikurrak, bizitzeko eta pentsatzeko modu berri bat. Bizibike eskaintza zabal bat da, kontsumitzaileei aukera mugagabeak ematen dizkiena. Aukeren eskaintza zabal, mugagabe eta infinitu hori erakustera datoz ikurraren barruan errepresentatutakoa: gurpil bat beste baten barruan, eta horrela etengabe. Azkenik, bizikletak berarekin darama garraiobide osasungarri, iraunkor eta ekologiko baten izaera, ikurrean puntu berde horrekin adierazten dena. <img src="http://payload.cargocollective.com/1/0/9284/2046626/ikurrak_4.jpg" border="0" width="670" height="757" width_o="670" height_o="757" src_o="http://payload.cargocollective.com/1/0/9284/2046626/ikurrak_4_o.jpg" align="left" /> LOGOTIPOA: Hau da logotipoa (bertsio horizontala eta bertikala). <img src="http://payload.cargocollective.com/1/0/9284/2046626/logoa_5.jpg" border="0" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/9284/2046626/logoa_5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/2046626/bertikala_6.jpg" border="0" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/9284/2046626/bertikala_6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/2046626/bcards_1.jpg" border="0" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/9284/2046626/bcards_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/2046626/bike1.jpg" border="0" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/9284/2046626/bike1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/2046626/foldaway.jpg" border="0" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/9284/2046626/foldaway_o.jpg" align="left" /> http://cargocollective.com/joseba/Zarautz-Noseriding-Classic-2011 http://cargocollective.com/joseba/following/joseba/Zarautz-Noseriding-Classic-2011 Mon, 19 Sep 2011 08:01:25 +0000 Joseba Attard | Creative Communication 2002502 I recently designed the poster and t-shirt for this year's Zarautz Noseriding Classic 2011 presented by Vans The event is put together by a great crew of log riders from Zarautz, led by Mikel Urigoitia and Ion Eizaguirre. It's a real pleasure to be able to help out somehow with something that you love and with such great people! Together with Mikel Citores (who took the picture for the poster) and Ion Eizaguirre, we have set up the Alternative Collective, a website where we document lifestyle projects using analogue cameras. <img src="http://payload.cargocollective.com/1/0/9284/2002502/poster.jpeg" border="0" width="640" height="878" width_o="640" height_o="878" src_o="http://payload.cargocollective.com/1/0/9284/2002502/poster_o.jpeg" align="left" /> Video by Mikel Yerobi. http://cargocollective.com/joseba/Bitarlan http://cargocollective.com/joseba/following/joseba/Bitarlan Fri, 24 Jun 2011 11:55:25 +0000 Joseba Attard | Creative Communication 1638895 AGENCY: di-da komunikakzioa Corporate identity for Bitarlan, a Basque IT company. <img src="http://payload.cargocollective.com/1/0/9284/1638895/bitarlan01.jpg" border="0" width="670" height="420" width_o="670" height_o="420" src_o="http://payload.cargocollective.com/1/0/9284/1638895/bitarlan01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/1638895/bitarlan02.jpg" border="0" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/0/9284/1638895/bitarlan02_o.jpg" align="left" /> http://cargocollective.com/joseba/Alternative-Collective http://cargocollective.com/joseba/following/joseba/Alternative-Collective Mon, 20 Jun 2011 08:11:39 +0000 Joseba Attard | Creative Communication 1616474 This is a collaborative project that I have just launched together with two friends, Ion Eizaguirre and Mikel Citores. The Alternative Collective (shortened to simply 'Alternative') experiments with different tools and techniques, to create and document lifestyle projects. "The voyage of discovery lies not in finding new landscapes, but in having new eyes" (M.Proust) www.alternativecollective.com <img src="http://payload.cargocollective.com/1/0/9284/1616474/alternative.jpg" border="0" width="670" height="387" width_o="670" height_o="387" src_o="http://payload.cargocollective.com/1/0/9284/1616474/alternative_o.jpg" align="left" /> http://cargocollective.com/joseba/17-Korrika-2011 http://cargocollective.com/joseba/following/joseba/17-Korrika-2011 Sun, 17 Apr 2011 06:45:51 +0000 Joseba Attard | Creative Communication 1214434 AGENCY: di-da komunikakzioa The Korrika is an event to promote the use of the Basque language (euskara). A route is mapped out over the entire Basque Country going from town to town, and the route is divided into 1km sections. At every km there is a marker. Groups, businesses, friends, individuals, organisations each buy a KM and they are given a specially designed running vest. They run their respective KM, taking a baton and passing it on to the next runners. The run doesn’t stop for 10 days!! Day and night the baton (lekukoa) is passed from person to person all across the Basque Country. Inside the baton is a special written message that is read out at the final destination. The 17th Korrika (each Korrika takes place every two years) started in Trebiñu on 7th April 2011 and finished in Donostia on 17th April 2011. It is attended by thousands of people and is testament to the support euskara, one of the world’s oldest languages, and very likely the oldest language in Europe. Together with my colleague Gotzon Garaizabal, we branded this entire event. Here's a glimpse at how... <img src="http://payload.cargocollective.com/1/0/9284/1214434/naming01.jpg" border="0" width="670" height="440" width_o="670" height_o="440" src_o="http://payload.cargocollective.com/1/0/9284/1214434/naming01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/1214434/naming02.jpg" border="0" width="670" height="440" width_o="670" height_o="440" src_o="http://payload.cargocollective.com/1/0/9284/1214434/naming02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/1214434/naming03.jpg" border="0" width="670" height="440" width_o="670" height_o="440" src_o="http://payload.cargocollective.com/1/0/9284/1214434/naming03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/1214434/01.jpg" border="0" width="670" height="440" width_o="670" height_o="440" src_o="http://payload.cargocollective.com/1/0/9284/1214434/01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/1214434/02.jpg" border="0" width="670" height="440" width_o="670" height_o="440" src_o="http://payload.cargocollective.com/1/0/9284/1214434/02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/1214434/03.jpg" border="0" width="670" height="440" width_o="670" height_o="440" src_o="http://payload.cargocollective.com/1/0/9284/1214434/03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/1214434/04.jpg" border="0" width="670" height="440" width_o="670" height_o="440" src_o="http://payload.cargocollective.com/1/0/9284/1214434/04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/1214434/05.jpg" border="0" width="670" height="440" width_o="670" height_o="440" src_o="http://payload.cargocollective.com/1/0/9284/1214434/05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/1214434/06.jpg" border="0" width="670" height="440" width_o="670" height_o="440" src_o="http://payload.cargocollective.com/1/0/9284/1214434/06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/1214434/07.jpg" border="0" width="670" height="440" width_o="670" height_o="440" src_o="http://payload.cargocollective.com/1/0/9284/1214434/07_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/1214434/08.jpg" border="0" width="670" height="440" width_o="670" height_o="440" src_o="http://payload.cargocollective.com/1/0/9284/1214434/08_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/1214434/lekukoa.jpg" border="0" width="670" height="440" width_o="670" height_o="440" src_o="http://payload.cargocollective.com/1/0/9284/1214434/lekukoa_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/1214434/pina.jpg" border="0" width="670" height="440" width_o="670" height_o="440" src_o="http://payload.cargocollective.com/1/0/9284/1214434/pina_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/1214434/euskalakariclothing.jpg" border="0" width="670" height="440" width_o="670" height_o="440" src_o="http://payload.cargocollective.com/1/0/9284/1214434/euskalakariclothing_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/1214434/euskalakariclothing1.jpg" border="0" width="670" height="440" width_o="670" height_o="440" src_o="http://payload.cargocollective.com/1/0/9284/1214434/euskalakariclothing1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/1214434/oinetakoak.jpg" border="0" width="670" height="440" width_o="670" height_o="440" src_o="http://payload.cargocollective.com/1/0/9284/1214434/oinetakoak_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9284/1214434/09.jpg" border="0" width="670" height="440" width_o="670" height_o="440" src_o="http://payload.cargocollective.com/1/0/9284/1214434/09_o.jpg" align="left" /> More pictures to follow soon... READ THE PRESS REPORT ON THE CREATIVE PROCESS IN GARA. Click Here. Design: di-da komunikakzioa (Joseba Attard / Gotzon Garaizabal Client: aek Korrika 17. http://cargocollective.com/joseba/Durangaldeko-Surf-Jaialdia-2011 http://cargocollective.com/joseba/following/joseba/Durangaldeko-Surf-Jaialdia-2011 Thu, 24 Mar 2011 11:51:01 +0000 Joseba Attard | Creative Communication 972367 In January 2011, Durango played host to the first surf festival ever held there. It was a great day involving a fancy dress surf in the morning, a great lunch, raffles, a concert and film showings. I art-directed the poster design for the event. Because we only needed around 60 posters we thought it best to make them each individually. We got a local printer to donate some pieces of card (40x70) and then we laid them all out in a fronton (Basque pelota court). We scaled a 15ft wall and set the video to record. This is what we did... <img src="http://payload.cargocollective.com/1/0/9284/972367/kartela1.jpg" border="0" width="670" height="372" width_o="670" height_o="372" src_o="http://payload.cargocollective.com/1/0/9284/972367/kartela1_o.jpg" align="left" />