http://cargocollective.com Joost & Mark | Creative Team Thu, 23 Jun 2011 09:55:32 +0000 http://cargocollective.com en http://cargocollective.com/joostmark/Pacters http://cargocollective.com/joostmark/following/joostmark/Pacters Thu, 23 Jun 2011 09:55:32 +0000 Joost & Mark | Creative Team 1633843 <img src="http://payload.cargocollective.com/1/3/123088/1633843/pacters01_900.jpg" border="0" width="900" height="141" width_o="900" height_o="141" src_o="http://payload.cargocollective.com/1/3/123088/1633843/pacters01_o.jpg" align="left" /> More details will follow soon. http://cargocollective.com/joostmark/Sophisticated-Goofy http://cargocollective.com/joostmark/following/joostmark/Sophisticated-Goofy Tue, 21 Jun 2011 15:01:56 +0000 Joost & Mark | Creative Team 1623995 <img src="http://payload.cargocollective.com/1/3/123088/1623995/sg01_900.jpg" border="0" width="900" height="1019" width_o="900" height_o="1019" src_o="http://payload.cargocollective.com/1/3/123088/1623995/sg01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/123088/1623995/sg012_900.jpg" border="0" width="900" height="792" width_o="900" height_o="792" src_o="http://payload.cargocollective.com/1/3/123088/1623995/sg012_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/123088/1623995/line_900.jpg" border="0" width="900" height="18" width_o="900" height_o="18" src_o="http://payload.cargocollective.com/1/3/123088/1623995/line_o.jpg" align="left" /> Brief: Macintosh Retail Group wants a specific taste group that is looking for comfort & style. Insight: We have found a taste group that does not want to be labelled by their appearance. But by their actions & interests. Vision: Times are tough for the goofy wanders. We believe that our sophisticated style will strengthen your humoristic approach to life. Proposition: When life forces you to become more serious, we will help you to unwind and stay close to your style. Communication: A campaign with a humoristic and inspiring character. And a rebellious tone of voice. http://cargocollective.com/joostmark/Saturn http://cargocollective.com/joostmark/following/joostmark/Saturn Tue, 21 Jun 2011 14:32:26 +0000 Joost & Mark | Creative Team 1623854 <img src="http://payload.cargocollective.com/1/3/123088/1623854/saturn01_900.jpg" border="0" width="900" height="1451" width_o="900" height_o="1451" src_o="http://payload.cargocollective.com/1/3/123088/1623854/saturn01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/123088/1623854/saturn02_900.jpg" border="0" width="900" height="702" width_o="900" height_o="702" src_o="http://payload.cargocollective.com/1/3/123088/1623854/saturn02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/123088/1623854/line_900.jpg" border="0" width="900" height="18" width_o="900" height_o="18" src_o="http://payload.cargocollective.com/1/3/123088/1623854/line_o.jpg" align="left" /> Strategie De rol van een innovatieve IT-retailer gaat verder dan een assortiment met de nieuwste producten. Het is een mentaliteit die tot in de kern van Saturn is terug te vinden. Een innovator heeft de gave om situaties van een afstandje te bekijken. Vanaf daar kan hij goed zien wat de concurrentie doet en waar er openingen zijn om een werkelijk verschil te maken in het leven van anderen. Het streven is continu om nieuwe velden te vinden waar hij zich vrij kan bewegen. Er zijn verschillende theorieën die dit principe als uitgangspunt nemen: Blue Ocean Strategy, Out of the Box Denken, Disruption, Upside Down Thinking. Saturn werkt vanuit bovenstaand principe. Door zich op innovatie te richten, hebben ze een manier gevonden om uit het druk beconcurreerde it-retail-veld te ontsnappen. Saturn bekijkt situaties van een afstandje, ziet waar de ruimtes liggen en springt daar in. Kortom, Saturn zoekt de ruimte op! http://cargocollective.com/joostmark/Havaianas http://cargocollective.com/joostmark/following/joostmark/Havaianas Tue, 21 Jun 2011 13:28:26 +0000 Joost & Mark | Creative Team 1623574 <img src="http://payload.cargocollective.com/1/3/123088/1623574/havaianas01_900.jpg" border="0" width="900" height="1600" width_o="900" height_o="1600" src_o="http://payload.cargocollective.com/1/3/123088/1623574/havaianas01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/123088/1623574/havaianas03_900.jpg" border="0" width="900" height="1252" width_o="900" height_o="1252" src_o="http://payload.cargocollective.com/1/3/123088/1623574/havaianas03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/123088/1623574/line_900.jpg" border="0" width="900" height="18" width_o="900" height_o="18" src_o="http://payload.cargocollective.com/1/3/123088/1623574/line_o.jpg" align="left" /> Insight: By observing the aspirations for living on a houseboat we got to know about a mentality that can be allocated to a bigger covering taste group. New taste group: Free spirited people living in the city, who long for the feel of being free in the city. We call them the urban freedom seekers: This group is characterized by the way they find their freedom in their way of living in the city. They always seek for new waters. Their ocean in the city. What brand suits this way of living: Havaianas The Havaianas brand embodies what it means to be Brazilian: free-spirited, with a zest for life and an instinct for improbable combinations. Formula: Freedom is a mentality (link to taste group) = Havaianas Proposition for campaign: Havaianas acknowledges the freedom seekers, introduces them to each other and introduces this urban mentality to everyone who is not yet linked to the taste group. http://cargocollective.com/joostmark/Arjowiggins-The-7th-Day http://cargocollective.com/joostmark/following/joostmark/Arjowiggins-The-7th-Day Tue, 21 Jun 2011 10:47:55 +0000 Joost & Mark | Creative Team 1622975 <img src="http://payload.cargocollective.com/1/3/123088/1622975/arjowiggins01_900.jpg" border="0" width="900" height="1118" width_o="900" height_o="1118" src_o="http://payload.cargocollective.com/1/3/123088/1622975/arjowiggins01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/123088/1622975/arjowiggins02_900.jpg" border="0" width="900" height="1200" width_o="900" height_o="1200" src_o="http://payload.cargocollective.com/1/3/123088/1622975/arjowiggins02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/123088/1622975/line_900.jpg" border="0" width="900" height="18" width_o="900" height_o="18" src_o="http://payload.cargocollective.com/1/3/123088/1622975/line_o.jpg" align="left" /> THE BLANK SHEET PROJECT is Arjowiggins’ Passion project. Arjowiggins produces creative paper (blank sheets). The Blank Sheet project holds a platform where Designers can inspire each other with innovative ideas for a sustainable future. BRIEF: Get Designers to participate on the platform. DEBRIEF: Create added value to a blank sheet of paper and use this added value to trigger imagination and borderless thoughts. VISION: Designers have the responsibility to design the future. The tool that God entrusted them with, is a blank sheet. A blank sheet of paper is the symbol for a beginning. And a beginning has raw potential. The Blank Sheet project ‘The 7th Day’ inspires you to see the opportunities, which help you to design a sustainable future. PROPOSITION: With a blank sheet of paper, you have the power of God. http://cargocollective.com/joostmark/Consumentenbond http://cargocollective.com/joostmark/following/joostmark/Consumentenbond Mon, 20 Jun 2011 21:43:45 +0000 Joost & Mark | Creative Team 1620086 <img src="http://payload.cargocollective.com/1/3/123088/1620086/consumentenbond01_900.jpg" border="0" width="900" height="946" width_o="900" height_o="946" src_o="http://payload.cargocollective.com/1/3/123088/1620086/consumentenbond01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/123088/1620086/consumentenbond02_900.jpg" border="0" width="900" height="516" width_o="900" height_o="516" src_o="http://payload.cargocollective.com/1/3/123088/1620086/consumentenbond02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/123088/1620086/consumentenbond03_900.jpg" border="0" width="900" height="780" width_o="900" height_o="780" src_o="http://payload.cargocollective.com/1/3/123088/1620086/consumentenbond03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/123088/1620086/line_900.jpg" border="0" width="900" height="18" width_o="900" height_o="18" src_o="http://payload.cargocollective.com/1/3/123088/1620086/line_o.jpg" align="left" /> Brief: Reintroduce De Consumentenbond to a younger target group. Debrief: The younger target group is used to instant access to specific information. There is a chance to improve the image of De Consumentenbond with their younger target group by leaving the product as it is, but change the way of consuming it. Strategy: The Consumentenbond claims a TIME-OUT MOMENT. The Time Out Button is ‘the first aid for decision making moments’. These are moments where you need help with your purchase decisions. Proposition: We offer a first aid Time-Out moment, that will provide you with the options to oversee your situation, everywhere and at any time. http://cargocollective.com/joostmark/Consumentenbond-Commercial http://cargocollective.com/joostmark/following/joostmark/Consumentenbond-Commercial Mon, 20 Jun 2011 16:43:15 +0000 Joost & Mark | Creative Team 1618062 This was a fictive assignment, from our academy. The biggest compliment we got. Was the fact, that the Consumentenbond received several emails & phone calls from their customers. "Where can we find this app?" http://cargocollective.com/joostmark/Mandarine-Napoleon http://cargocollective.com/joostmark/following/joostmark/Mandarine-Napoleon Mon, 20 Jun 2011 15:48:28 +0000 Joost & Mark | Creative Team 1617873 <img src="http://payload.cargocollective.com/1/3/123088/1617873/mandarine03_900.jpg" border="0" width="900" height="958" width_o="900" height_o="958" src_o="http://payload.cargocollective.com/1/3/123088/1617873/mandarine03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/123088/1617873/mandarine01_900.jpg" border="0" width="900" height="1067" width_o="900" height_o="1067" src_o="http://payload.cargocollective.com/1/3/123088/1617873/mandarine01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/123088/1617873/mandarine02_900.jpg" border="0" width="900" height="1200" width_o="900" height_o="1200" src_o="http://payload.cargocollective.com/1/3/123088/1617873/mandarine02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/123088/1617873/line_900.jpg" border="0" width="900" height="18" width_o="900" height_o="18" src_o="http://payload.cargocollective.com/1/3/123088/1617873/line_o.jpg" align="left" /> Brief Re-introducing Mandarine Napoléon to a younger taste group. Getting rid of the dusty image. Debrief Mandarine Napoléon has a rich history. How can we use their rich history as a strength to attract younger people? Vision Mandarine Napoléon is a proud and ambitious liqueur with a frisky character. We believe that Joie de Vivre is something you enjoy together. And we see it as our responsibility to spread it. Proposition A frisky and ambitious drink, with a youthful feel of Joie de vivre.