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<channel>
	<title>Jonathan Calderon Art Direction Portfolio</title>
	<link>http://cargocollective.com</link>
	<description>Jonathan Calderon Art Direction Portfolio</description>
	<pubDate>Sat, 18 Feb 2012 21:33:24 +0000</pubDate>
	<generator>http://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Nero Facebook Game</title>
				
		<link>http://cargocollective.com/jonathancalderon/Nero-Facebook-Game</link>

		<comments>http://cargocollective.com/jonathancalderon/following/jonathancalderon/Nero-Facebook-Game</comments>

		<pubDate>Sat, 18 Feb 2012 21:33:24 +0000</pubDate>

		<dc:creator>Jonathan Calderon Art Direction Portfolio</dc:creator>
		
		<category><![CDATA[Facebook, Game, Music]]></category>

		<guid isPermaLink="false">2836690</guid>

		<description>As part of the launch for their new album "Welcome to Reality", Nero wanted a flash game with the sounds of their latest album.

It was one of my favorite projects  I've done and it was a real pleasure being chosen by Nero.

&#60;img src="http://payload26.cargocollective.com/1/1/32573/2836690/NERO MAIN_900.jpg" width="900" height="715" width_o="1181" height_o="939" src_o="http://payload26.cargocollective.com/1/1/32573/2836690/NERO MAIN_o.jpg" data-mid="14647151"  border="0" align="left"/&#62;



Game Screenshoots
&#60;img src="http://payload26.cargocollective.com/1/1/32573/2836690/NERO GAME SCREENS 1_900.jpg" width="900" height="715" width_o="1181" height_o="939" src_o="http://payload26.cargocollective.com/1/1/32573/2836690/NERO GAME SCREENS 1_o.jpg" data-mid="14647536"  border="0" align="left"/&#62;
&#60;img src="http://payload26.cargocollective.com/1/1/32573/2836690/NERO GAME SCREENS 2_900.jpg" width="900" height="715" width_o="1181" height_o="939" src_o="http://payload26.cargocollective.com/1/1/32573/2836690/NERO GAME SCREENS 2_o.jpg" data-mid="14647537"  border="0" align="left"/&#62;


Levels Design
&#60;img src="http://payload26.cargocollective.com/1/1/32573/2836690/space_900.jpg" width="900" height="715" width_o="1181" height_o="939" src_o="http://payload26.cargocollective.com/1/1/32573/2836690/space_o.jpg" data-mid="14647965"  border="0" align="left"/&#62;
&#60;img src="http://payload26.cargocollective.com/1/1/32573/2836690/mars_900.jpg" width="900" height="715" width_o="1181" height_o="939" src_o="http://payload26.cargocollective.com/1/1/32573/2836690/mars_o.jpg" data-mid="14647968"  border="0" align="left"/&#62;


Characters Design
&#60;img src="http://payload26.cargocollective.com/1/1/32573/2836690/boss_900.jpg" width="900" height="715" width_o="1181" height_o="939" src_o="http://payload26.cargocollective.com/1/1/32573/2836690/boss_o.jpg" data-mid="14648233"  border="0" align="left"/&#62;


User Reviews
&#60;img src="http://payload26.cargocollective.com/1/1/32573/2836690/reviews_900.jpg" width="900" height="343" width_o="1181" height_o="451" src_o="http://payload26.cargocollective.com/1/1/32573/2836690/reviews_o.jpg" data-mid="14648351"  border="0" align="left"/&#62;</description>
		
		<excerpt>As part of the launch for their new album "Welcome to Reality", Nero wanted a flash game with the sounds of their latest album.  It was one of my favorite projects ...</excerpt>

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	<item>
		<title>Optim Healthcare Site</title>
				
		<link>http://cargocollective.com/jonathancalderon/Optim-Healthcare-Site</link>

		<comments>http://cargocollective.com/jonathancalderon/following/jonathancalderon/Optim-Healthcare-Site</comments>

		<pubDate>Sat, 18 Feb 2012 17:48:15 +0000</pubDate>

		<dc:creator>Jonathan Calderon Art Direction Portfolio</dc:creator>
		
		<category><![CDATA[Branding, Website, Healthcare]]></category>

		<guid isPermaLink="false">2836038</guid>

		<description>Website launch for Optim Healthcare rebranding. 

&#60;img src="http://payload26.cargocollective.com/1/1/32573/2836038/1_5_900.jpg" width="900" height="675" width_o="2048" height_o="1536" src_o="http://payload26.cargocollective.com/1/1/32573/2836038/1_5_o.jpg" data-mid="14487654"  border="0" align="left"/&#62;



&#60;img src="http://payload26.cargocollective.com/1/1/32573/2836038/2_900.jpg" width="900" height="675" width_o="2048" height_o="1536" src_o="http://payload26.cargocollective.com/1/1/32573/2836038/2_o.jpg" data-mid="14487727"  border="0" align="left"/&#62;



&#60;img src="http://payload26.cargocollective.com/1/1/32573/2836038/4_900.jpg" width="900" height="675" width_o="2048" height_o="1536" src_o="http://payload26.cargocollective.com/1/1/32573/2836038/4_o.jpg" data-mid="14487749"  border="0" align="left"/&#62;



&#60;img src="http://payload26.cargocollective.com/1/1/32573/2836038/5_900.jpg" width="900" height="675" width_o="2048" height_o="1536" src_o="http://payload26.cargocollective.com/1/1/32573/2836038/5_o.jpg" data-mid="14487756"  border="0" align="left"/&#62;</description>
		
		<excerpt>Website launch for Optim Healthcare rebranding.               </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Six Flags Mobile Game</title>
				
		<link>http://cargocollective.com/jonathancalderon/Six-Flags-Mobile-Game</link>

		<comments>http://cargocollective.com/jonathancalderon/following/jonathancalderon/Six-Flags-Mobile-Game</comments>

		<pubDate>Sat, 18 Feb 2012 17:06:11 +0000</pubDate>

		<dc:creator>Jonathan Calderon Art Direction Portfolio</dc:creator>
		
		<category><![CDATA[Mobile, Game, Phone App]]></category>

		<guid isPermaLink="false">2835735</guid>

		<description>&#60;img src="http://payload26.cargocollective.com/1/1/32573/2835735/Screen Shot 2012-02-18 at 5.54.09 PM.png" width="670" height="501" width_o="719" height_o="538" src_o="http://payload26.cargocollective.com/1/1/32573/2835735/Screen Shot 2012-02-18 at 5.54.09 PM_o.png" data-mid="14407534"  border="0" align="left"/&#62;
“Thumb It” is an interactive mobile application that allows Six Flags visitors to earn rewards while they wait in line for rides. 

  Visitors will earn points by playing games and will be able to cash in points for rewards such as Flash Passes, food or souvenirs. 



How do you play?
&#60;img src="http://payload26.cargocollective.com/1/1/32573/2835735/Thumb It.007.jpg" width="670" height="348" width_o="720" height_o="375" src_o="http://payload26.cargocollective.com/1/1/32573/2835735/Thumb It.007_o.jpg" data-mid="14407664"  border="0" align="left"/&#62;

Once users download the application, they will play mini games based on the various Thrill rides in Six Flags. Visitors can view the prizes available and trade in their points at any time for their desired reward.  

&#60;img src="http://payload26.cargocollective.com/1/1/32573/2835735/Thumb It.008.jpg" width="670" height="342" width_o="719" height_o="368" src_o="http://payload26.cargocollective.com/1/1/32573/2835735/Thumb It.008_o.jpg" data-mid="14407748"  border="0" align="left"/&#62;

 Visitors will play the various mini games and try to earn the highest possible score for each game to have a better chance the earn the best rewards.

&#60;img src="http://payload26.cargocollective.com/1/1/32573/2835735/Thumb It.009.jpg" width="670" height="345" width_o="720" height_o="371" src_o="http://payload26.cargocollective.com/1/1/32573/2835735/Thumb It.009_o.jpg" data-mid="14407776"  border="0" align="left"/&#62;

  To further the competition and encourage people to play, a limited amount of Flash Rounds will be open in the day. Prizes will be automatically rewarded to the highest scorer at the end of the </description>
		
		<excerpt> “Thumb It” is an interactive mobile application that allows Six Flags visitors to earn rewards while they wait in line for rides.     Visitors will earn...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Mel’s Holy Shiitake Challenge</title>
				
		<link>http://cargocollective.com/jonathancalderon/Mel-s-Holy-Shiitake-Challenge</link>

		<comments>http://cargocollective.com/jonathancalderon/following/jonathancalderon/Mel-s-Holy-Shiitake-Challenge</comments>

		<pubDate>Sat, 18 Feb 2012 15:44:15 +0000</pubDate>

		<dc:creator>Jonathan Calderon Art Direction Portfolio</dc:creator>
		
		<category><![CDATA[Mobile, Game, Phone App]]></category>

		<guid isPermaLink="false">2835343</guid>

		<description>Think you can juggle planting, ordering, building, and baking a Mellow Mushroom pizza? 
Serve clients, keep the clientele happy as move up in levels!


&#60;img src="http://payload26.cargocollective.com/1/1/32573/2835343/Mellow_Microsite_09.12.jpg" width="670" height="501" width_o="670" height_o="501" src_o="http://payload26.cargocollective.com/1/1/32573/2835343/Mellow_Microsite_09.12_o.jpg" data-mid="14405769"  border="0" align="left"/&#62;

&#60;img src="http://payload26.cargocollective.com/1/1/32573/2835343/Mellow_Game_09.09.003.jpg" width="646" height="387" width_o="646" height_o="387" src_o="http://payload26.cargocollective.com/1/1/32573/2835343/Mellow_Game_09.09.003_o.jpg" data-mid="14405597"  border="0" align="left"/&#62;

&#60;img src="http://payload26.cargocollective.com/1/1/32573/2835343/Mellow_Game_09.09.013.jpg" width="644" height="389" width_o="644" height_o="389" src_o="http://payload26.cargocollective.com/1/1/32573/2835343/Mellow_Game_09.09.013_o.jpg" data-mid="14405608"  border="0" align="left"/&#62;

&#60;img src="http://payload26.cargocollective.com/1/1/32573/2835343/Mellow_Game_09.09.006.jpg" width="648" height="389" width_o="648" height_o="389" src_o="http://payload26.cargocollective.com/1/1/32573/2835343/Mellow_Game_09.09.006_o.jpg" data-mid="14405616"  border="0" align="left"/&#62;

&#60;img src="http://payload26.cargocollective.com/1/1/32573/2835343/Mellow_Game_09.09.007.jpg" width="646" height="388" width_o="646" height_o="388" src_o="http://payload26.cargocollective.com/1/1/32573/2835343/Mellow_Game_09.09.007_o.jpg" data-mid="14405621"  border="0" align="left"/&#62;

&#60;img src="http://payload26.cargocollective.com/1/1/32573/2835343/Mellow_Game_09.09.008.jpg" width="647" height="389" width_o="647" height_o="389" src_o="http://payload26.cargocollective.com/1/1/32573/2835343/Mellow_Game_09.09.008_o.jpg" data-mid="14405624"  border="0" align="left"/&#62;

&#60;img src="http://payload26.cargocollective.com/1/1/32573/2835343/Mellow_Game_09.09.009.jpg" width="646" height="389" width_o="646" height_o="389" src_o="http://payload26.cargocollective.com/1/1/32573/2835343/Mellow_Game_09.09.009_o.jpg" data-mid="14405626"  border="0" align="left"/&#62;

&#60;img src="http://payload26.cargocollective.com/1/1/32573/2835343/Mellow_Game_09.09.011.jpg" width="645" height="389" width_o="645" height_o="389" src_o="http://payload26.cargocollective.com/1/1/32573/2835343/Mellow_Game_09.09.011_o.jpg" data-mid="14405637"  border="0" align="left"/&#62;

&#60;img src="http://payload26.cargocollective.com/1/1/32573/2835343/Mellow_Game_09.09.010.jpg" width="646" height="387" width_o="646" height_o="387" src_o="http://payload26.cargocollective.com/1/1/32573/2835343/Mellow_Game_09.09.010_o.jpg" data-mid="14405638"  border="0" align="left"/&#62;</description>
		
		<excerpt>Think you can juggle planting, ordering, building, and baking a Mellow Mushroom pizza?  Serve clients, keep the clientele happy as move up in levels!               ...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload26.cargocollective.com/1/1/32573/2835343/prt_1329793093.jpeg" />

	</item>
		
		
	<item>
		<title>Mellow Mushroom Microsite</title>
				
		<link>http://cargocollective.com/jonathancalderon/Mellow-Mushroom-Microsite</link>

		<comments>http://cargocollective.com/jonathancalderon/following/jonathancalderon/Mellow-Mushroom-Microsite</comments>

		<pubDate>Sat, 18 Feb 2012 15:11:22 +0000</pubDate>

		<dc:creator>Jonathan Calderon Art Direction Portfolio</dc:creator>
		
		<category><![CDATA[Restaurant, Website]]></category>

		<guid isPermaLink="false">2835116</guid>

		<description>Microsite design for Mellow Mushroom's Home Grown Harvest promotion.

&#60;img src="http://payload26.cargocollective.com/1/1/32573/2835116/home_900.jpg" width="900" height="730" width_o="1280" height_o="1039" src_o="http://payload26.cargocollective.com/1/1/32573/2835116/home_o.jpg" data-mid="14544245"  border="0" align="left"/&#62;

&#60;img src="http://payload26.cargocollective.com/1/1/32573/2835116/menu_900.jpg" width="900" height="1018" width_o="1280" height_o="1448" src_o="http://payload26.cargocollective.com/1/1/32573/2835116/menu_o.jpg" data-mid="14544103"  border="0" align="left"/&#62;

&#60;img src="http://payload26.cargocollective.com/1/1/32573/2835116/mellow_mushroom_web_game_900.jpg" width="900" height="730" width_o="1280" height_o="1039" src_o="http://payload26.cargocollective.com/1/1/32573/2835116/mellow_mushroom_web_game_o.jpg" data-mid="14544031"  border="0" align="left"/&#62;
</description>
		
		<excerpt>Microsite design for Mellow Mushroom's Home Grown Harvest promotion.       </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload26.cargocollective.com/1/1/32573/2835116/prt_1329793282.jpeg" />

	</item>
		
		
	<item>
		<title>Cold Stone Posters</title>
				
		<link>http://cargocollective.com/jonathancalderon/Cold-Stone-Posters</link>

		<comments>http://cargocollective.com/jonathancalderon/following/jonathancalderon/Cold-Stone-Posters</comments>

		<pubDate>Thu, 12 Jan 2012 14:59:35 +0000</pubDate>

		<dc:creator>Jonathan Calderon Art Direction Portfolio</dc:creator>
		
		<category><![CDATA[Art Direction, Design, Outdoor]]></category>

		<guid isPermaLink="false">735236</guid>

		<description>Outdoor print campaign that reminds people of Cold Stone's unique recipes that use fresh ingredients when doing their famous mix-ins.

&#60;img src="http://payload.cargocollective.com/1/1/32573/735236/banana_6.jpg" width="560" height="725" width_o="560" height_o="725" src_o="http://payload.cargocollective.com/1/1/32573/735236/banana_6_o.jpg" data-mid="3600323"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/1/32573/735236/blueberry2.jpg" width="560" height="725" width_o="560" height_o="725" src_o="http://payload.cargocollective.com/1/1/32573/735236/blueberry2_o.jpg" data-mid="3600399"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/1/32573/735236/Strawberry3.jpg" width="560" height="725" width_o="560" height_o="725" src_o="http://payload.cargocollective.com/1/1/32573/735236/Strawberry3_o.jpg" data-mid="3600440"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/1/32573/735236/coffee2.jpg" width="560" height="725" width_o="560" height_o="725" src_o="http://payload.cargocollective.com/1/1/32573/735236/coffee2_o.jpg" data-mid="3600479"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/1/32573/735236/Picture 7.png" width="408" height="612" width_o="408" height_o="612" src_o="http://payload.cargocollective.com/1/1/32573/735236/Picture 7_o.png" data-mid="3600577"  border="0" align="left"/&#62;</description>
		
		<excerpt>Outdoor print campaign that reminds people of Cold Stone's unique recipes that use fresh ingredients when doing their famous mix-ins.              </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/32573/735236/prt_1329793333.jpeg" />

	</item>
		
		
	<item>
		<title>CSX TV Spot</title>
				
		<link>http://cargocollective.com/jonathancalderon/CSX-TV-Spot</link>

		<comments>http://cargocollective.com/jonathancalderon/following/jonathancalderon/CSX-TV-Spot</comments>

		<pubDate>Thu, 12 Jan 2012 14:59:31 +0000</pubDate>

		<dc:creator>Jonathan Calderon Art Direction Portfolio</dc:creator>
		
		<category><![CDATA[Advertising, TV Commercial, Television]]></category>

		<guid isPermaLink="false">759700</guid>

		<description>During my summer internship at Mullen, I was fortunate to be part of a team working in a series of TV spots for CSX soon after my arrival. The Creative Director included my idea in the pitch and I was very excited when my concept was chosen to be part of their national rebranding.

</description>
		
		<excerpt>During my summer internship at Mullen, I was fortunate to be part of a team working in a series of TV spots for CSX soon after my arrival. The Creative Director...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/32573/759700/prt_1329793434.png" />

	</item>
		
		
	<item>
		<title>Pepto Bismol Campaign</title>
				
		<link>http://cargocollective.com/jonathancalderon/Pepto-Bismol-Campaign</link>

		<comments>http://cargocollective.com/jonathancalderon/following/jonathancalderon/Pepto-Bismol-Campaign</comments>

		<pubDate>Thu, 12 Jan 2012 14:59:21 +0000</pubDate>

		<dc:creator>Jonathan Calderon Art Direction Portfolio</dc:creator>
		
		<category><![CDATA[Advertising, Art Direction, Marketing]]></category>

		<guid isPermaLink="false">385331</guid>

		<description>What sets Pepto Bismol apart from all the other anti acids?
It not only reliefs the pain but it also protects your stomach against the acid and discomfort.

To make people aware of this great benefit, an integrated campaign was created based on Pepto's unique protective quality.



Phase 1: Teaser Campaign
&#60;img src="http://payload.cargocollective.com/1/1/32573/385331/2.jpg" width="670" height="435" width_o="800" height_o="520" src_o="http://payload.cargocollective.com/1/1/32573/385331/2_o.jpg" data-mid="3599822"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/1/32573/385331/3.jpg" width="670" height="433" width_o="800" height_o="518" src_o="http://payload.cargocollective.com/1/1/32573/385331/3_o.jpg" data-mid="3599831"  border="0" align="left"/&#62;



Phase 2: Integrated Campaign Introduced
&#60;img src="http://payload.cargocollective.com/1/1/32573/385331/4.jpg" width="670" height="433" width_o="800" height_o="518" src_o="http://payload.cargocollective.com/1/1/32573/385331/4_o.jpg" data-mid="3599851"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/1/32573/385331/5.jpg" width="670" height="433" width_o="800" height_o="518" src_o="http://payload.cargocollective.com/1/1/32573/385331/5_o.jpg" data-mid="3599865"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/1/32573/385331/6.jpg" width="670" height="435" width_o="800" height_o="520" src_o="http://payload.cargocollective.com/1/1/32573/385331/6_o.jpg" data-mid="3599870"  border="0" align="left"/&#62;



&#60;img src="http://payload.cargocollective.com/1/1/32573/385331/13.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/1/32573/385331/13_o.jpg" data-mid="3599021"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/1/32573/385331/14.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/1/32573/385331/14_o.jpg" data-mid="3599022"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/1/32573/385331/15.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/1/32573/385331/15_o.jpg" data-mid="3599023"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/1/32573/385331/16.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/1/32573/385331/16_o.jpg" data-mid="3599024"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/1/32573/385331/17.jpg" width="670" height="433" width_o="800" height_o="518" src_o="http://payload.cargocollective.com/1/1/32573/385331/17_o.jpg" data-mid="3599025"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/1/32573/385331/18.jpg" width="670" height="433" width_o="800" height_o="518" src_o="http://payload.cargocollective.com/1/1/32573/385331/18_o.jpg" data-mid="3599026"  border="0" align="left"/&#62;

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		<excerpt>What sets Pepto Bismol apart from all the other anti acids? It not only reliefs the pain but it also protects your stomach against the acid and discomfort.  To make...</excerpt>

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