João Paulo Testa

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	<title>João Paulo Testa - Creative Copywriter</title>
	<link>http://cargocollective.com</link>
	<description>João Paulo Testa - Creative Copywriter</description>
	<pubDate>Thu, 02 May 2013 18:23:54 +0000</pubDate>
	<generator>http://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Polo Genius</title>
				
		<link>http://cargocollective.com/joaopaulotestacopywriter/Polo-Genius</link>

		<comments>http://cargocollective.com/joaopaulotestacopywriter/following/joaopaulotestacopywriter/Polo-Genius</comments>

		<pubDate>Thu, 02 May 2013 18:23:54 +0000</pubDate>

		<dc:creator>João Paulo Testa - Creative Copywriter</dc:creator>
		
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">3039294</guid>

		<description>Volkswagen Polo Genius

This advertising campaign was created to show that with the Polo I-System, you can lock and unlock the car doors, whenever you want, by remote control. This system also sends an alert when a door is not closed.

Role Concept, Ideia and Copy.

Awards
2009 Finalist - Client: Volkswagen, “Polo Genius”, Prêmio Abril de Publicidade, Brazil

Click to view

&#60;img src="http://payload36.cargocollective.com/1/6/217918/3039294/01.jpg" width="256" height="213" width_o="256" height_o="213" src_o="http://payload36.cargocollective.com/1/6/217918/3039294/01_o.jpg" data-mid="15497962"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/6/217918/3039294/02.jpg" width="256" height="213" width_o="256" height_o="213" src_o="http://payload36.cargocollective.com/1/6/217918/3039294/02_o.jpg" data-mid="15497964"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/6/217918/3039294/03.jpg" width="256" height="213" width_o="256" height_o="213" src_o="http://payload36.cargocollective.com/1/6/217918/3039294/03_o.jpg" data-mid="15497965"  border="0" align="left"/&#62;</description>
		
		<excerpt>Volkswagen Polo Genius  This advertising campaign was created to show that with the Polo I-System, you can lock and unlock the car doors, whenever you want, by...</excerpt>

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	<item>
		<title>Skol Endless Summer</title>
				
		<link>http://cargocollective.com/joaopaulotestacopywriter/Skol-Endless-Summer</link>

		<comments>http://cargocollective.com/joaopaulotestacopywriter/following/joaopaulotestacopywriter/Skol-Endless-Summer</comments>

		<pubDate>Tue, 29 Jan 2013 08:02:19 +0000</pubDate>

		<dc:creator>João Paulo Testa - Creative Copywriter</dc:creator>
		
		<category><![CDATA[Integrated]]></category>

		<guid isPermaLink="false">4763000</guid>

		<description>Concept
The Endless Summer

Role Concept, Ideia and Copy

What if you could live an Endless Summer around the world? 

In a format that mixes documentary and reality show, we invited the filmmaker Aron Brown (Bruce Brown's grandson, renowned director and author of the legendary film 'Endless Summer' which inspired generations) and the musician and surfer Donavon Frankenreiter to come aboard on this journey with only one purpose: surf all day, music all night. And so the Endless Summer III has began. The film is going to be recorded in the 2013 summer in Brazil and takes place throughout the world as Hawaii, Australia, South Africa and California.

We created a campaign to tell this story in a more interactive way. A partnership with Osklen we offer our concept in t-shirts. The Arena Skol presented sunsets, national and international concerts in the main brazilian beaches. During the day, surf and stand up paddle lessons. Free art galleries and film exhibitions were available as well.

Besides the visual presence on the beaches, a can was specially developed for the campaign. Magazine ads and posters continued the communication. On the website people can watch the episodes, interact with live cameras and participate in a promotion that will take 6 people to accompany the recordings of the documentary around the world.

Manifesto

&#60;img src="http://payload123.cargocollective.com/1/6/217918/4763000/jp__700.jpg" width="700" height="901" width_o="1713" height_o="2205" src_o="http://payload123.cargocollective.com/1/6/217918/4763000/jp__o.jpg" data-mid="25471576"  border="0" align="left"/&#62;

Endless Summer opening concert

&#60;img src="http://payload123.cargocollective.com/1/6/217918/4763000/fotos_eventos_900_700.jpeg" width="700" height="3003" width_o="900" height_o="3862" src_o="http://payload123.cargocollective.com/1/6/217918/4763000/fotos_eventos_900_o.jpeg" data-mid="25471615"  border="0" align="left"/&#62;

Print

&#60;img src="http://payload123.cargocollective.com/1/6/217918/4763000/ad_reality_900_700.jpeg" width="700" height="495" width_o="900" height_o="637" src_o="http://payload123.cargocollective.com/1/6/217918/4763000/ad_reality_900_o.jpeg" data-mid="25471673"  border="0" align="left"/&#62;
A reality that participants are not afraid of the wall.

&#60;img src="http://payload123.cargocollective.com/1/6/217918/4763000/ad_verao_900_700.jpeg" width="700" height="495" width_o="900" height_o="637" src_o="http://payload123.cargocollective.com/1/6/217918/4763000/ad_verao_900_o.jpeg" data-mid="25471690"  border="0" align="left"/&#62;
We sent the fall, winter and spring for the psychologist.
The endless summer began.

&#60;img src="http://payload123.cargocollective.com/1/6/217918/4763000/ad_generico_900_700.jpeg" width="700" height="495" width_o="900" height_o="637" src_o="http://payload123.cargocollective.com/1/6/217918/4763000/ad_generico_900_o.jpeg" data-mid="25471694"  border="0" align="left"/&#62;
Enjoy the beginnings and middles.
Is an Endless Summer, brother.

Limited Edition Can

&#60;img src="http://payload123.cargocollective.com/1/6/217918/4763000/lata_900_700.jpeg" width="700" height="494" width_o="900" height_o="636" src_o="http://payload123.cargocollective.com/1/6/217918/4763000/lata_900_o.jpeg" data-mid="25471911"  border="0" align="left"/&#62;

Aircraft Billboard
&#60;img src="http://payload123.cargocollective.com/1/6/217918/4763000/aviao_700.jpg" width="700" height="466" width_o="1200" height_o="800" src_o="http://payload123.cargocollective.com/1/6/217918/4763000/aviao_o.jpg" data-mid="25479769"  border="0" align="left"/&#62;

WebsIte
&#60;img src="http://payload123.cargocollective.com/1/6/217918/4763000/site_home_900_700.jpeg" width="700" height="437" width_o="900" height_o="563" src_o="http://payload123.cargocollective.com/1/6/217918/4763000/site_home_900_o.jpeg" data-mid="26036073"  border="0" align="left"/&#62;&#60;img src="http://payload123.cargocollective.com/1/6/217918/4763000/site_documentario_900_700.jpeg" width="700" height="454" width_o="900" height_o="585" src_o="http://payload123.cargocollective.com/1/6/217918/4763000/site_documentario_900_o.jpeg" data-mid="26036080"  border="0" align="left"/&#62;&#60;img src="http://payload123.cargocollective.com/1/6/217918/4763000/site_cameras_900_700.jpeg" width="700" height="437" width_o="900" height_o="563" src_o="http://payload123.cargocollective.com/1/6/217918/4763000/site_cameras_900_o.jpeg" data-mid="26036089"  border="0" align="left"/&#62;&#60;img src="http://payload123.cargocollective.com/1/6/217918/4763000/site_donavon_popup_900_700.jpeg" width="700" height="437" width_o="900" height_o="563" src_o="http://payload123.cargocollective.com/1/6/217918/4763000/site_donavon_popup_900_o.jpeg" data-mid="26036099"  border="0" align="left"/&#62;&#60;img src="http://payload123.cargocollective.com/1/6/217918/4763000/site_donavon_900_700.jpeg" width="700" height="437" width_o="900" height_o="563" src_o="http://payload123.cargocollective.com/1/6/217918/4763000/site_donavon_900_o.jpeg" data-mid="26036106"  border="0" align="left"/&#62;&#60;img src="http://payload123.cargocollective.com/1/6/217918/4763000/site_arena_skol_900_700.jpeg" width="700" height="437" width_o="900" height_o="563" src_o="http://payload123.cargocollective.com/1/6/217918/4763000/site_arena_skol_900_o.jpeg" data-mid="26036114"  border="0" align="left"/&#62;&#60;img src="http://payload123.cargocollective.com/1/6/217918/4763000/site_episodios_900_700.jpeg" width="700" height="437" width_o="900" height_o="563" src_o="http://payload123.cargocollective.com/1/6/217918/4763000/site_episodios_900_o.jpeg" data-mid="26036121"  border="0" align="left"/&#62;&#60;img src="http://payload123.cargocollective.com/1/6/217918/4763000/site_sorvete_900_700.jpeg" width="700" height="437" width_o="900" height_o="563" src_o="http://payload123.cargocollective.com/1/6/217918/4763000/site_sorvete_900_o.jpeg" data-mid="26036129"  border="0" align="left"/&#62;</description>
		
		<excerpt>Concept The Endless Summer  Role Concept, Ideia and Copy  What if you could live an Endless Summer around the world?   In a format that mixes documentary and...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	<item>
		<title>Google Free Wifi</title>
				
		<link>http://cargocollective.com/joaopaulotestacopywriter/Google-Free-Wifi</link>

		<comments>http://cargocollective.com/joaopaulotestacopywriter/following/joaopaulotestacopywriter/Google-Free-Wifi</comments>

		<pubDate>Wed, 19 Dec 2012 07:22:16 +0000</pubDate>

		<dc:creator>João Paulo Testa - Creative Copywriter</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">4630314</guid>

		<description>Concept
Wifi is free so you can be.

Role Concept, Ideia and Copy 

In 2013 summer, we made available a Google free wifi service in bars and night clubs all over the country. In order to promote that, we came up with a print campaign which express the freedom that people is going to have to use the fastest and now, free Google Internet. We devised posters, banners, signs in every place that the service is available besides clothing. 3 million of Brazilians citizens is going to get benefit.

2013 Shortlist - Client: Google, "Free Wifi",  10th Brazilian Graphic Design Biennial

Digital 

	Fullscreen
&#60;img src="http://payload116.cargocollective.com/1/6/217918/4630314/01.jpg" width="670" height="416" width_o="670" height_o="416" src_o="http://payload116.cargocollective.com/1/6/217918/4630314/01_o.jpg" data-mid="28137333"  border="0" align="left"/&#62;&#60;img src="http://payload116.cargocollective.com/1/6/217918/4630314/breezi_placeit-2.png" width="670" height="444" width_o="670" height_o="444" src_o="http://payload116.cargocollective.com/1/6/217918/4630314/breezi_placeit-2_o.png" data-mid="28137342"  border="0" align="left"/&#62;&#60;img src="http://payload116.cargocollective.com/1/6/217918/4630314/breezi_placeit.png" width="670" height="444" width_o="670" height_o="444" src_o="http://payload116.cargocollective.com/1/6/217918/4630314/breezi_placeit_o.png" data-mid="28137353"  border="0" align="left"/&#62;&#60;img src="http://payload116.cargocollective.com/1/6/217918/4630314/breezi_placeit-1.png" width="670" height="502" width_o="670" height_o="502" src_o="http://payload116.cargocollective.com/1/6/217918/4630314/breezi_placeit-1_o.png" data-mid="28137357"  border="0" align="left"/&#62;&#60;img src="http://payload116.cargocollective.com/1/6/217918/4630314/breezi_placeit_13.png" width="670" height="893" width_o="670" height_o="893" src_o="http://payload116.cargocollective.com/1/6/217918/4630314/breezi_placeit_13_o.png" data-mid="28137377"  border="0" align="left"/&#62;

Poster

&#60;img src="http://payload116.cargocollective.com/1/6/217918/4630314/paraquedas_arte_900_700.jpeg" width="700" height="990" width_o="900" height_o="1273" src_o="http://payload116.cargocollective.com/1/6/217918/4630314/paraquedas_arte_900_o.jpeg" data-mid="24670009"  border="0" align="left"/&#62;&#60;img src="http://payload116.cargocollective.com/1/6/217918/4630314/paraquedas_poster_900_700.jpeg" width="700" height="695" width_o="900" height_o="894" src_o="http://payload116.cargocollective.com/1/6/217918/4630314/paraquedas_poster_900_o.jpeg" data-mid="24670014"  border="0" align="left"/&#62;&#60;img src="http://payload116.cargocollective.com/1/6/217918/4630314/surf_poster_900_700.jpeg" width="700" height="695" width_o="900" height_o="894" src_o="http://payload116.cargocollective.com/1/6/217918/4630314/surf_poster_900_o.jpeg" data-mid="24670018"  border="0" align="left"/&#62;&#60;img src="http://payload116.cargocollective.com/1/6/217918/4630314/casal_poster_900_700.jpeg" width="700" height="695" width_o="900" height_o="894" src_o="http://payload116.cargocollective.com/1/6/217918/4630314/casal_poster_900_o.jpeg" data-mid="24670022"  border="0" align="left"/&#62;&#60;img src="http://payload116.cargocollective.com/1/6/217918/4630314/sax_poster_900_700.jpeg" width="700" height="695" width_o="900" height_o="894" src_o="http://payload116.cargocollective.com/1/6/217918/4630314/sax_poster_900_o.jpeg" data-mid="24670025"  border="0" align="left"/&#62;&#60;img src="http://payload116.cargocollective.com/1/6/217918/4630314/voz_poster_900_700.jpeg" width="700" height="695" width_o="900" height_o="894" src_o="http://payload116.cargocollective.com/1/6/217918/4630314/voz_poster_900_o.jpeg" data-mid="24670028"  border="0" align="left"/&#62;

Ads

&#60;img src="http://payload116.cargocollective.com/1/6/217918/4630314/xeriff_900_700.jpeg" width="700" height="495" width_o="900" height_o="637" src_o="http://payload116.cargocollective.com/1/6/217918/4630314/xeriff_900_o.jpeg" data-mid="24670041"  border="0" align="left"/&#62;&#60;img src="http://payload116.cargocollective.com/1/6/217918/4630314/xeriff_zoom_900_700.jpeg" width="700" height="394" width_o="900" height_o="507" src_o="http://payload116.cargocollective.com/1/6/217918/4630314/xeriff_zoom_900_o.jpeg" data-mid="24670043"  border="0" align="left"/&#62;&#60;img src="http://payload116.cargocollective.com/1/6/217918/4630314/bear_900_700.jpeg" width="700" height="495" width_o="900" height_o="637" src_o="http://payload116.cargocollective.com/1/6/217918/4630314/bear_900_o.jpeg" data-mid="24670046"  border="0" align="left"/&#62;&#60;img src="http://payload116.cargocollective.com/1/6/217918/4630314/bear_zoom_900_700.jpeg" width="700" height="249" width_o="900" height_o="321" src_o="http://payload116.cargocollective.com/1/6/217918/4630314/bear_zoom_900_o.jpeg" data-mid="24670047"  border="0" align="left"/&#62;&#60;img src="http://payload116.cargocollective.com/1/6/217918/4630314/3g_carregar_900_700.jpeg" width="700" height="990" width_o="900" height_o="1273" src_o="http://payload116.cargocollective.com/1/6/217918/4630314/3g_carregar_900_o.jpeg" data-mid="24670062"  border="0" align="left"/&#62;&#60;img src="http://payload116.cargocollective.com/1/6/217918/4630314/3g_carregar_zoom_900_700.jpeg" width="700" height="479" width_o="900" height_o="616" src_o="http://payload116.cargocollective.com/1/6/217918/4630314/3g_carregar_zoom_900_o.jpeg" data-mid="24670065"  border="0" align="left"/&#62;&#60;img src="http://payload116.cargocollective.com/1/6/217918/4630314/seguranca_poster_900_700.jpeg" width="700" height="990" width_o="900" height_o="1273" src_o="http://payload116.cargocollective.com/1/6/217918/4630314/seguranca_poster_900_o.jpeg" data-mid="24670066"  border="0" align="left"/&#62;&#60;img src="http://payload116.cargocollective.com/1/6/217918/4630314/seguranca_zoom_900_700.jpeg" width="700" height="556" width_o="900" height_o="716" src_o="http://payload116.cargocollective.com/1/6/217918/4630314/seguranca_zoom_900_o.jpeg" data-mid="24670069"  border="0" align="left"/&#62;

T-Shirt

&#60;img src="http://payload116.cargocollective.com/1/6/217918/4630314/camisa_900_700.jpeg" width="700" height="700" width_o="900" height_o="900" src_o="http://payload116.cargocollective.com/1/6/217918/4630314/camisa_900_o.jpeg" data-mid="24670083"  border="0" align="left"/&#62;

Ambient

&#60;img src="http://payload116.cargocollective.com/1/6/217918/4630314/ambiente_01_900_700.jpeg" width="700" height="466" width_o="900" height_o="600" src_o="http://payload116.cargocollective.com/1/6/217918/4630314/ambiente_01_900_o.jpeg" data-mid="24670092"  border="0" align="left"/&#62;</description>
		
		<excerpt>Concept Wifi is free so you can be.  Role Concept, Ideia and Copy   In 2013 summer, we made available a Google free wifi service in bars and night clubs all over...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload116.cargocollective.com/1/6/217918/4630314/prt_1355858420.jpg" />

	</item>
		
		
	<item>
		<title>GE Gallery</title>
				
		<link>http://cargocollective.com/joaopaulotestacopywriter/GE-Gallery</link>

		<comments>http://cargocollective.com/joaopaulotestacopywriter/following/joaopaulotestacopywriter/GE-Gallery</comments>

		<pubDate>Wed, 01 Aug 2012 08:42:33 +0000</pubDate>

		<dc:creator>João Paulo Testa - Creative Copywriter</dc:creator>
		
		<category><![CDATA[Integrated]]></category>

		<guid isPermaLink="false">3844171</guid>

		<description>Concept
If you can imagine a more beautiful São Paulo, it can be done.

Role Concept, Ideia and Copy

In Brazil, GE has the image of a cold, enormous and distant company. To change that we selected five of its innovations to become the subject of an open air gallery and to overcome a great challenge: the clean city law, measure that banned outdoor advertising as visual pollution in São Paulo. 

We invited artists, selected the strategic locations in the city and decorated grey city walls with art. We created more than just art depicting GE’s innovations: we created a cultural movement where the population could choose the art that would beautify their city. 

In the Facebook page, people could vote to select the art that would go up on the side of a building. There they could also learn about the artists, watch a making-of video of the paintings, see a map of the pieces’ locations and find cultural tips provided by the artists themselves. 

One of the building paintings came alive through an augmented reality mobile app.  A way of inserting the brand in a place where it could not be shown.  By pointing the mobile at the wall painting, people could interact with the animation. 

A technical subject, cold and distant, but one that GE brought closer to people, through art. 

GE. If you can imagine it, it can be done.

2013 Shortlist - Client: GE, "GE Gallery",  10th Brazilian Graphic Design Biennial
2012 Best Use of Outdoor - Client: GE, "Galeria GE", Prêmio MaxiMídia, Brazil



Health
Place: Paulista Avenue. Artist: Rui Amaral.

&#60;img src="http://payload77.cargocollective.com/1/6/217918/3844171/IMG_2849_web_900_700.jpeg" width="700" height="466" width_o="900" height_o="600" src_o="http://payload77.cargocollective.com/1/6/217918/3844171/IMG_2849_web_900_o.jpeg" data-mid="20055560"  border="0" align="left"/&#62;
&#60;img src="http://payload77.cargocollective.com/1/6/217918/3844171/IMG_2727_web_900_700.jpeg" width="700" height="1049" width_o="899" height_o="1348" src_o="http://payload77.cargocollective.com/1/6/217918/3844171/IMG_2727_web_900_o.jpeg" data-mid="20055564"  border="0" align="left"/&#62;
&#60;img src="http://payload77.cargocollective.com/1/6/217918/3844171/IMG_1662_web_900_700.jpeg" width="700" height="466" width_o="900" height_o="600" src_o="http://payload77.cargocollective.com/1/6/217918/3844171/IMG_1662_web_900_o.jpeg" data-mid="20055578"  border="0" align="left"/&#62;
&#60;img src="http://payload77.cargocollective.com/1/6/217918/3844171/paulista_anuncio2_900_700.jpeg" width="700" height="925" width_o="899" height_o="1188" src_o="http://payload77.cargocollective.com/1/6/217918/3844171/paulista_anuncio2_900_o.jpeg" data-mid="20055582"  border="0" align="left"/&#62;

Energy
Place: Consolação Street. Artist: Mulheres Barbadas.

&#60;img src="http://payload77.cargocollective.com/1/6/217918/3844171/IMG_1933_web_900_700.jpeg" width="700" height="466" width_o="900" height_o="600" src_o="http://payload77.cargocollective.com/1/6/217918/3844171/IMG_1933_web_900_o.jpeg" data-mid="20055605"  border="0" align="left"/&#62;
&#60;img src="http://payload77.cargocollective.com/1/6/217918/3844171/IMG_1583_web_900_700.jpeg" width="700" height="837" width_o="899" height_o="1076" src_o="http://payload77.cargocollective.com/1/6/217918/3844171/IMG_1583_web_900_o.jpeg" data-mid="20055609"  border="0" align="left"/&#62;
&#60;img src="http://payload77.cargocollective.com/1/6/217918/3844171/consolacao_900_700.jpeg" width="700" height="577" width_o="900" height_o="743" src_o="http://payload77.cargocollective.com/1/6/217918/3844171/consolacao_900_o.jpeg" data-mid="20055615"  border="0" align="left"/&#62;

Transportation
Place: Amauri Street. Artist: Colletivo.

&#60;img src="http://payload77.cargocollective.com/1/6/217918/3844171/IMG_1620_web_900_700.jpeg" width="700" height="466" width_o="900" height_o="600" src_o="http://payload77.cargocollective.com/1/6/217918/3844171/IMG_1620_web_900_o.jpeg" data-mid="20055637"  border="0" align="left"/&#62;
&#60;img src="http://payload77.cargocollective.com/1/6/217918/3844171/IMG_2401_web_900_700.jpeg" width="700" height="466" width_o="900" height_o="600" src_o="http://payload77.cargocollective.com/1/6/217918/3844171/IMG_2401_web_900_o.jpeg" data-mid="20055644"  border="0" align="left"/&#62;
&#60;img src="http://payload77.cargocollective.com/1/6/217918/3844171/IMG_3064_web_900_700.jpeg" width="700" height="466" width_o="900" height_o="600" src_o="http://payload77.cargocollective.com/1/6/217918/3844171/IMG_3064_web_900_o.jpeg" data-mid="20055645"  border="0" align="left"/&#62;

Reynaldo Berto



Mario Niveo



Morandini



Glauco Diogenes



Fan Page
CLICK HERE TO SEE
People could vote to select the art that would go up on the side of a building. There they could also learn about the artists, watch a making-of video of the paintings, see a map of the pieces’ locations and find cultural tips provided by the artists themselves.

&#60;img src="http://payload77.cargocollective.com/1/6/217918/3844171/01_700.jpg" width="700" height="2827" width_o="1013" height_o="4096" src_o="http://payload77.cargocollective.com/1/6/217918/3844171/01_o.jpg" data-mid="20055833"  border="0" align="left"/&#62;

RP

Contagious Magazine
Fast Company
Advertising Age
Bom dia Brasil
SPTV
EXAME
Meio&#38;Mensagem
PropMark
SPTV 2</description>
		
		<excerpt>Concept If you can imagine a more beautiful São Paulo, it can be done.  Role Concept, Ideia and Copy  In Brazil, GE has the image of a cold, enormous and distant...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload77.cargocollective.com/1/6/217918/3844171/prt_1343767291.jpg" />

	</item>
		
		
	<item>
		<title>Intelligent Share</title>
				
		<link>http://cargocollective.com/joaopaulotestacopywriter/Intelligent-Share</link>

		<comments>http://cargocollective.com/joaopaulotestacopywriter/following/joaopaulotestacopywriter/Intelligent-Share</comments>

		<pubDate>Tue, 31 Jul 2012 09:28:07 +0000</pubDate>

		<dc:creator>João Paulo Testa - Creative Copywriter</dc:creator>
		
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">3684760</guid>

		<description>Concept
I Motion. Spend your energy to what really matters.

Role Concept, Ideia, Copy 

I Motion is the automated gearbox of Volkswagen in Brazil.
To show its benefits, we created a tool on Facebook that makes the experience of people in social media is fully automated. In Intelligent Share, users combine actions from their own profiles and make your online experience much more comfortable, as if driving a Volkswagen with I Motion.



&#60;img src="http://payload69.cargocollective.com/1/6/217918/3684760/fanok_0002_NOVA TAREFA_700.jpg" width="700" height="1470" width_o="1000" height_o="2100" src_o="http://payload69.cargocollective.com/1/6/217918/3684760/fanok_0002_NOVA TAREFA_o.jpg" data-mid="20017971"  border="0" align="left"/&#62;</description>
		
		<excerpt>Concept I Motion. Spend your energy to what really matters.  Role Concept, Ideia, Copy   I Motion is the automated gearbox of Volkswagen in Brazil. To show its...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload69.cargocollective.com/1/6/217918/3684760/prt_1362417882.png" />

	</item>
		
		
	<item>
		<title>Havaianas 50 Years</title>
				
		<link>http://cargocollective.com/joaopaulotestacopywriter/Havaianas-50-Years</link>

		<comments>http://cargocollective.com/joaopaulotestacopywriter/following/joaopaulotestacopywriter/Havaianas-50-Years</comments>

		<pubDate>Thu, 21 Jun 2012 20:08:49 +0000</pubDate>

		<dc:creator>João Paulo Testa - Creative Copywriter</dc:creator>
		
		<category><![CDATA[Integrated]]></category>

		<guid isPermaLink="false">3583899</guid>

		<description>Concept 
The turning point

In 2012 Havaianas celebrates its 50th birthday launching a limited edition of sandals which 100% of sales will be donated to the UNICEF. The model remembers the 90's when people started turning the sole to top, creating sandals with a unique colour inspiring Alpargatas to create the Top models. To tell a little more about its rich history, we created a film that melds together fantasy and reality. 

Also, in order to bring this attitude in a digital movement we created the campaign "I turned myself to help", inviting people to participate by posting front and back personal photos on social media with the headline: "I turned myself to help. And you?" The actor and UNICEF's ambassador, Lázaro Ramos, explained how to participate with the video below. Many famous spread the message by posting turned photos on their social media.

Additionally an app on the fan page transformed these photos into animated gifs creating a big gallery. People could also interact with the "Havaianas 50 Years" that brings many advertising campaigns throughout the years.

Role Concept, Idea, Copy

2013 Shortlist - Client: Alpargatas, "Havaianas 50 Years",  10th Brazilian Graphic Design Biennial 

Film

 

&#60;img src="http://payload64.cargocollective.com/1/6/217918/3583899/interno900_700.jpg" width="700" height="393" width_o="900" height_o="506" src_o="http://payload64.cargocollective.com/1/6/217918/3583899/interno900_o.jpg" data-mid="18821397"  border="0" align="left"/&#62;&#60;img src="http://payload64.cargocollective.com/1/6/217918/3583899/21_cidade_900_700.jpeg" width="700" height="393" width_o="900" height_o="506" src_o="http://payload64.cargocollective.com/1/6/217918/3583899/21_cidade_900_o.jpeg" data-mid="18821399"  border="0" align="left"/&#62;&#60;img src="http://payload64.cargocollective.com/1/6/217918/3583899/2_styleframe_02_900_700.jpeg" width="700" height="393" width_o="900" height_o="506" src_o="http://payload64.cargocollective.com/1/6/217918/3583899/2_styleframe_02_900_o.jpeg" data-mid="18821403"  border="0" align="left"/&#62;&#60;img src="http://payload64.cargocollective.com/1/6/217918/3583899/japao_900_700.jpeg" width="700" height="393" width_o="900" height_o="506" src_o="http://payload64.cargocollective.com/1/6/217918/3583899/japao_900_o.jpeg" data-mid="18821412"  border="0" align="left"/&#62;&#60;img src="http://payload64.cargocollective.com/1/6/217918/3583899/festa_praia_900_700.jpeg" width="700" height="412" width_o="900" height_o="531" src_o="http://payload64.cargocollective.com/1/6/217918/3583899/festa_praia_900_o.jpeg" data-mid="18821414"  border="0" align="left"/&#62;&#60;img src="http://payload64.cargocollective.com/1/6/217918/3583899/ny_900_700.jpeg" width="700" height="393" width_o="900" height_o="506" src_o="http://payload64.cargocollective.com/1/6/217918/3583899/ny_900_o.jpeg" data-mid="18821417"  border="0" align="left"/&#62;&#60;img src="http://payload64.cargocollective.com/1/6/217918/3583899/paris_900_700.jpeg" width="700" height="393" width_o="900" height_o="506" src_o="http://payload64.cargocollective.com/1/6/217918/3583899/paris_900_o.jpeg" data-mid="18821422"  border="0" align="left"/&#62;

UNICEF Film



Fan Page

&#60;img src="http://payload64.cargocollective.com/1/6/217918/3583899/Home_900_700.jpeg" width="700" height="1551" width_o="900" height_o="1995" src_o="http://payload64.cargocollective.com/1/6/217918/3583899/Home_900_o.jpeg" data-mid="18821434"  border="0" align="left"/&#62;

Packaging Copy

&#60;img src="http://payload64.cargocollective.com/1/6/217918/3583899/Havaianas Oscar Freire-21_700.jpg" width="700" height="1052" width_o="700" height_o="1052" src_o="http://payload64.cargocollective.com/1/6/217918/3583899/Havaianas Oscar Freire-21_o.jpg" data-mid="18958911"  border="0" align="left"/&#62;

Interactive book on the concept store

&#60;img src="http://payload64.cargocollective.com/1/6/217918/3583899/Havaianas Oscar Freire-1_700.jpg" width="700" height="466" width_o="700" height_o="466" src_o="http://payload64.cargocollective.com/1/6/217918/3583899/Havaianas Oscar Freire-1_o.jpg" data-mid="18958964"  border="0" align="left"/&#62;&#60;img src="http://payload64.cargocollective.com/1/6/217918/3583899/Havaianas Oscar Freire-2_700.jpg" width="700" height="466" width_o="700" height_o="466" src_o="http://payload64.cargocollective.com/1/6/217918/3583899/Havaianas Oscar Freire-2_o.jpg" data-mid="18958975"  border="0" align="left"/&#62;&#60;img src="http://payload64.cargocollective.com/1/6/217918/3583899/Havaianas Oscar Freire-3_700.jpg" width="700" height="466" width_o="700" height_o="466" src_o="http://payload64.cargocollective.com/1/6/217918/3583899/Havaianas Oscar Freire-3_o.jpg" data-mid="18958980"  border="0" align="left"/&#62;&#60;img src="http://payload64.cargocollective.com/1/6/217918/3583899/Havaianas Oscar Freire-13_700.jpg" width="700" height="466" width_o="700" height_o="466" src_o="http://payload64.cargocollective.com/1/6/217918/3583899/Havaianas Oscar Freire-13_o.jpg" data-mid="18958982"  border="0" align="left"/&#62;&#60;img src="http://payload64.cargocollective.com/1/6/217918/3583899/Havaianas Oscar Freire-19_700.jpg" width="700" height="466" width_o="700" height_o="466" src_o="http://payload64.cargocollective.com/1/6/217918/3583899/Havaianas Oscar Freire-19_o.jpg" data-mid="18958985"  border="0" align="left"/&#62;&#60;img src="http://payload64.cargocollective.com/1/6/217918/3583899/Havaianas Oscar Freire-45_700.jpg" width="700" height="466" width_o="700" height_o="466" src_o="http://payload64.cargocollective.com/1/6/217918/3583899/Havaianas Oscar Freire-45_o.jpg" data-mid="18958994"  border="0" align="left"/&#62;

Poster

&#60;img src="http://payload64.cargocollective.com/1/6/217918/3583899/poster 2_700.jpg" width="700" height="974" width_o="850" height_o="1183" src_o="http://payload64.cargocollective.com/1/6/217918/3583899/poster 2_o.jpg" data-mid="18839689"  border="0" align="left"/&#62;</description>
		
		<excerpt>Concept  The turning point  In 2012 Havaianas celebrates its 50th birthday launching a limited edition of sandals which 100% of sales will be donated to the UNICEF....</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload64.cargocollective.com/1/6/217918/3583899/prt_1340743161.jpeg" />

	</item>
		
		
	<item>
		<title>Personal Beauty</title>
				
		<link>http://cargocollective.com/joaopaulotestacopywriter/Personal-Beauty</link>

		<comments>http://cargocollective.com/joaopaulotestacopywriter/following/joaopaulotestacopywriter/Personal-Beauty</comments>

		<pubDate>Thu, 14 Jun 2012 10:03:13 +0000</pubDate>

		<dc:creator>João Paulo Testa - Creative Copywriter</dc:creator>
		
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">3039118</guid>

		<description>Concept
Where to get, get beautiful.
O Boticário.

An application where women can test various types of looks for eye, mouth and face. With it, women can try before doing a make-up. To begin with, they choose the skin tone, then select the desired portion of the face and in the end, put the iPhone to see how it would look. The woman can still learn to make the look chosen giving play and seeing a professional makeup artist use the O Boticário products to do the makeup.

Role Concept, Ideia and Copy.



&#60;img src="http://payload36.cargocollective.com/1/6/217918/3039118/Screen shot 2012-03-12 at 20.13.37.png" width="670" height="445" width_o="670" height_o="445" src_o="http://payload36.cargocollective.com/1/6/217918/3039118/Screen shot 2012-03-12 at 20.13.37_o.png" data-mid="15497071"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/6/217918/3039118/Screen shot 2012-03-12 at 20.13.48.png" width="670" height="445" width_o="670" height_o="445" src_o="http://payload36.cargocollective.com/1/6/217918/3039118/Screen shot 2012-03-12 at 20.13.48_o.png" data-mid="15497067"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/6/217918/3039118/Screen shot 2012-03-12 at 20.13.56.png" width="670" height="446" width_o="670" height_o="446" src_o="http://payload36.cargocollective.com/1/6/217918/3039118/Screen shot 2012-03-12 at 20.13.56_o.png" data-mid="15497085"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/6/217918/3039118/breezi_placeit-3.png" width="670" height="446" width_o="670" height_o="446" src_o="http://payload36.cargocollective.com/1/6/217918/3039118/breezi_placeit-3_o.png" data-mid="28137593"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/6/217918/3039118/breezi_placeit-1-1.png" width="670" height="446" width_o="670" height_o="446" src_o="http://payload36.cargocollective.com/1/6/217918/3039118/breezi_placeit-1-1_o.png" data-mid="28137598"  border="0" align="left"/&#62;</description>
		
		<excerpt>Concept Where to get, get beautiful. O Boticário.  An application where women can test various types of looks for eye, mouth and face. With it, women can try...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload36.cargocollective.com/1/6/217918/3039118/prt_1332207412.png" />

	</item>
		
		
	<item>
		<title>Audi Cabriolet</title>
				
		<link>http://cargocollective.com/joaopaulotestacopywriter/Audi-Cabriolet</link>

		<comments>http://cargocollective.com/joaopaulotestacopywriter/following/joaopaulotestacopywriter/Audi-Cabriolet</comments>

		<pubDate>Mon, 23 Apr 2012 14:37:39 +0000</pubDate>

		<dc:creator>João Paulo Testa - Creative Copywriter</dc:creator>
		
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">3039232</guid>

		<description>An iPad ad that recognizes the Smart Cover and reveals the interior of the vehicle when the reader opens.

Role Concept, Ideia and Copy.

&#60;img src="http://payload36.cargocollective.com/1/6/217918/3039232/01.jpg" width="670" height="658" width_o="670" height_o="658" src_o="http://payload36.cargocollective.com/1/6/217918/3039232/01_o.jpg" data-mid="16721833"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/6/217918/3039232/02.jpg" width="670" height="658" width_o="670" height_o="658" src_o="http://payload36.cargocollective.com/1/6/217918/3039232/02_o.jpg" data-mid="16721835"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/6/217918/3039232/03.jpg" width="670" height="658" width_o="670" height_o="658" src_o="http://payload36.cargocollective.com/1/6/217918/3039232/03_o.jpg" data-mid="16721837"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/6/217918/3039232/04.jpg" width="670" height="658" width_o="670" height_o="658" src_o="http://payload36.cargocollective.com/1/6/217918/3039232/04_o.jpg" data-mid="16721840"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/6/217918/3039232/05.jpg" width="670" height="646" width_o="670" height_o="646" src_o="http://payload36.cargocollective.com/1/6/217918/3039232/05_o.jpg" data-mid="16721843"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/6/217918/3039232/07.jpg" width="670" height="632" width_o="670" height_o="632" src_o="http://payload36.cargocollective.com/1/6/217918/3039232/07_o.jpg" data-mid="16721851"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/6/217918/3039232/08-1.jpg" width="670" height="632" width_o="670" height_o="632" src_o="http://payload36.cargocollective.com/1/6/217918/3039232/08-1_o.jpg" data-mid="16721855"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/6/217918/3039232/09-1.jpg" width="670" height="632" width_o="670" height_o="632" src_o="http://payload36.cargocollective.com/1/6/217918/3039232/09-1_o.jpg" data-mid="16721856"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/6/217918/3039232/10.jpg" width="670" height="632" width_o="670" height_o="632" src_o="http://payload36.cargocollective.com/1/6/217918/3039232/10_o.jpg" data-mid="16721858"  border="0" align="left"/&#62;</description>
		
		<excerpt>An iPad ad that recognizes the Smart Cover and reveals the interior of the vehicle when the reader opens.  Role Concept, Ideia and Copy.  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload36.cargocollective.com/1/6/217918/3039232/prt_1332985493.jpg" />

	</item>
		
		
	<item>
		<title>Billboard Whistle</title>
				
		<link>http://cargocollective.com/joaopaulotestacopywriter/Billboard-Whistle</link>

		<comments>http://cargocollective.com/joaopaulotestacopywriter/following/joaopaulotestacopywriter/Billboard-Whistle</comments>

		<pubDate>Mon, 23 Apr 2012 14:36:53 +0000</pubDate>

		<dc:creator>João Paulo Testa - Creative Copywriter</dc:creator>
		
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">3039220</guid>

		<description>An application that locates the phone when you whistle a tune. The user accesses the application, choose the music directly from your iTunes library on your iPhone and select. Thus, whenever the iPhone is in standby mode and detect the whistle with the tone of the music, he plays this song to make it easier to find it.

Role Concept, Ideia and Copy.



&#60;img src="http://payload36.cargocollective.com/1/6/217918/3039220/aplicado-1.jpg" width="670" height="444" width_o="670" height_o="444" src_o="http://payload36.cargocollective.com/1/6/217918/3039220/aplicado-1_o.jpg" data-mid="28137569"  border="0" align="left"/&#62;</description>
		
		<excerpt>An application that locates the phone when you whistle a tune. The user accesses the application, choose the music directly from your iTunes library on your iPhone...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload36.cargocollective.com/1/6/217918/3039220/prt_1363889501.jpeg" />

	</item>
		
		
	<item>
		<title>Automatic Website </title>
				
		<link>http://cargocollective.com/joaopaulotestacopywriter/Automatic-Website</link>

		<comments>http://cargocollective.com/joaopaulotestacopywriter/following/joaopaulotestacopywriter/Automatic-Website</comments>

		<pubDate>Mon, 23 Apr 2012 12:20:44 +0000</pubDate>

		<dc:creator>João Paulo Testa - Creative Copywriter</dc:creator>
		
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">3038900</guid>

		<description>Amarok

Concept
Amarok. The power of intelligece.

For the online launch of the new automatic version of Amarok, we created an automatic site. Just like in the pick-up, people could also choose their option of transmission. If the user chooses to browse in the automatic mode, Amarok identifies the obstacles in the corner of the screen without the person having to use the mouse or the keyboard. The webcam scans the face and the navigation occurs automatically, only with the eyes.

Click to view

Role Concept, Idea, Copywrting

Awards
2013 Shortlist - Client: Volkswagen, "Amarok Automatic Site",  10th Brazilian Graphic Design Biennial
CANNES LIONS 2012 Shortlist Cyber
FWA 2012 Site of the day, 26 June 
BEST ADS.COM 2012 Best of the Week, 6 June


The Automatic Website



&#60;img src="http://payload36.cargocollective.com/1/6/217918/3038900/intro.jpg" width="670" height="384" width_o="1701" height_o="976" src_o="http://payload36.cargocollective.com/1/6/217918/3038900/intro_o.jpg" data-mid="16714734"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/6/217918/3038900/home.jpg" width="670" height="384" width_o="1701" height_o="976" src_o="http://payload36.cargocollective.com/1/6/217918/3038900/home_o.jpg" data-mid="16714740"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/6/217918/3038900/asfalto_49.jpg" width="670" height="384" width_o="1701" height_o="976" src_o="http://payload36.cargocollective.com/1/6/217918/3038900/asfalto_49_o.jpg" data-mid="16714762"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/6/217918/3038900/lama_freio.jpg" width="670" height="384" width_o="1701" height_o="976" src_o="http://payload36.cargocollective.com/1/6/217918/3038900/lama_freio_o.jpg" data-mid="16714763"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/6/217918/3038900/pedra_hsa.jpg" width="670" height="384" width_o="1701" height_o="976" src_o="http://payload36.cargocollective.com/1/6/217918/3038900/pedra_hsa_o.jpg" data-mid="16714765"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/6/217918/3038900/areia_tcs.jpg" width="670" height="384" width_o="1701" height_o="976" src_o="http://payload36.cargocollective.com/1/6/217918/3038900/areia_tcs_o.jpg" data-mid="16714770"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/6/217918/3038900/interna_galeria.jpg" width="670" height="336" width_o="1701" height_o="855" src_o="http://payload36.cargocollective.com/1/6/217918/3038900/interna_galeria_o.jpg" data-mid="16714785"  border="0" align="left"/&#62;

Online Campaign, Automatic Banner 



Click to view the Making Of&#60;img src="http://payload36.cargocollective.com/1/6/217918/3038900/making of.jpg" width="670" height="483" width_o="1024" height_o="739" src_o="http://payload36.cargocollective.com/1/6/217918/3038900/making of_o.jpg" data-mid="16780239"  border="0" align="left"/&#62;</description>
		
		<excerpt>Amarok  Concept Amarok. The power of intelligece.  For the online launch of the new automatic version of Amarok, we created an automatic site. Just like in the...</excerpt>

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