http://cargocollective.com Jimmy Flores Creative Sun, 05 Feb 2012 16:55:36 +0000 http://cargocollective.com en http://cargocollective.com/jimmyflores/GameStop-Modern-Warfare-2 http://cargocollective.com/jimmyflores/following/jimmyflores/GameStop-Modern-Warfare-2 Sun, 05 Feb 2012 16:55:36 +0000 Jimmy Flores Creative 2710113 GameStop was preparing for the launch of Call of Duty Modern Warfare 2. We worked with a team of agencies to support the "Surprise Attack" promotion with digital creative and a social media campaign. Our goal was to recruit both hardcore and casual gamers to pre-order the game at GameStop. Gamers could visit SurprizeAttack.com to enter to win prizes from the game including a MW2 edition Hummer H2. There were two prizes given out each day, but you never knew what it was going to be until hours before the giveaway. HIGH-IMPACT PAGE TAKEOVERS We partnered with sites such as AskMen, GameSpot, The Onion and others to create custom page takeovers that would display the site in night vision. RICH MEDIA BANNERS Since prizes were constantly changing, we developed banners that were dynamically updated with an image and description of the next prize and a countdown to the giveaway. Gamers could enter for that prize directly from the banner ad so they didn't have to leave the site they were on. We also built in sharing functionality and additional content such as video trailers and downloads. <img src="http://payload20.cargocollective.com/1/5/183474/2710113/RichMedia_700.jpg" border="0" width="700" height="785" width_o="700" height_o="785" src_o="http://payload20.cargocollective.com/1/5/183474/2710113/RichMedia_o.jpg" align="left" /> FACEBOOK PAGE There was already a tremendous amount of organic buzz about the game. To leverage the conversation going on in social media, a Facebook page was created to serve as a communications center for the campaign. It allowed for updates about prizes, messages about the launch events and hosted conversation about the game. A content calendar was developed to organize the posts and included hints on upcoming prizes. <img src="http://payload20.cargocollective.com/1/5/183474/2710113/MW2-Facebook_700.jpg" border="0" width="699" height="737" width_o="699" height_o="737" src_o="http://payload20.cargocollective.com/1/5/183474/2710113/MW2-Facebook_o.jpg" align="left" /> @SURPRIZEATTACK ON TWITTER To amplify the reach of the promotion we developed a Surprize Attack feed on Twitter. Posts were coordinated between Twitter and Facebook to let more people know about the prizes. There are also hints given out on Twitter such as links to other sites, YouTube videos, or search results that made discovering the next prize like a scavenger hunt for gamers. They rushed to learn the next prize and be the first to tweet about it, thereby increasing the buzz. <img src="http://payload20.cargocollective.com/1/5/183474/2710113/MW2-Twitter_700.jpg" border="0" width="700" height="377" width_o="916" height_o="494" src_o="http://payload20.cargocollective.com/1/5/183474/2710113/MW2-Twitter_o.jpg" align="left" /> http://cargocollective.com/jimmyflores/Dave-Buster-s http://cargocollective.com/jimmyflores/following/jimmyflores/Dave-Buster-s Sun, 08 Jan 2012 01:02:40 +0000 Jimmy Flores Creative 2564318 Project: Develop a television campaign that promotes the fun and food at Dave & Buster's as an unforgettable experience. http://cargocollective.com/jimmyflores/Greyhound http://cargocollective.com/jimmyflores/following/jimmyflores/Greyhound Sun, 08 Jan 2012 00:54:12 +0000 Jimmy Flores Creative 2564267 Project: Create a national television commercial that moves Greyhound from an old, slow form of transportation, to a contemporary way to get to the important events in our target audience's lives. Telly Award Winner - Silver Featured in the Shoot Magazine Creative Showcase http://cargocollective.com/jimmyflores/Jack-Daniel-s http://cargocollective.com/jimmyflores/following/jimmyflores/Jack-Daniel-s Tue, 03 Jan 2012 00:54:59 +0000 Jimmy Flores Creative 2534319 Project: Create an outdoor board for Jack Daniel's in the March - April time period. <img src="http://payload11.cargocollective.com/1/5/183474/2534319/JD-TaxRelief.jpg" border="0" width="650" height="369" width_o="650" height_o="369" src_o="http://payload11.cargocollective.com/1/5/183474/2534319/JD-TaxRelief_o.jpg" align="left" /> http://cargocollective.com/jimmyflores/Greyhound-Baseball-Sponsorships http://cargocollective.com/jimmyflores/following/jimmyflores/Greyhound-Baseball-Sponsorships Mon, 02 Jan 2012 21:27:13 +0000 Jimmy Flores Creative 2532885 Project: Help Greyhound promote its various baseball sponsorships. <img src="http://payload11.cargocollective.com/1/5/183474/2532885/BLKHISPOSTER.jpg" border="0" width="670" height="1004" width_o="1800" height_o="2700" src_o="http://payload11.cargocollective.com/1/5/183474/2532885/BLKHISPOSTER_o.jpg" align="left" /> This poster celebrated Greyhound's participation in honoring the Negro Baseball League during Black History Month. <img src="http://payload11.cargocollective.com/1/5/183474/2532885/GHMinorleagueBBallAD.jpg" border="0" width="609" height="819" width_o="609" height_o="819" src_o="http://payload11.cargocollective.com/1/5/183474/2532885/GHMinorleagueBBallAD_o.jpg" align="left" /> Greyhound was also a proud sponsor of the California Baseball League. <img src="http://payload11.cargocollective.com/1/5/183474/2532885/GH-Drive-People-Home-Ad.jpg" border="0" width="670" height="866" width_o="758" height_o="980" src_o="http://payload11.cargocollective.com/1/5/183474/2532885/GH-Drive-People-Home-Ad_o.jpg" align="left" /> Greyhound was also a sponsor of Southeastern Conference college baseball. They promoted this through on-campus youth athletic events and game day program ads such as this one. http://cargocollective.com/jimmyflores/Jack-Daniel-s-Sports-Illustrated http://cargocollective.com/jimmyflores/following/jimmyflores/Jack-Daniel-s-Sports-Illustrated Mon, 02 Jan 2012 21:13:10 +0000 Jimmy Flores Creative 2532761 Project: develop a print ad for Jack Daniel's to run in the Sports Illustrated Swimsuit Edition. <img src="http://payload11.cargocollective.com/1/5/183474/2532761/SPREAD-COMP-Final.jpg" border="0" width="670" height="440" width_o="2048" height_o="1347" src_o="http://payload11.cargocollective.com/1/5/183474/2532761/SPREAD-COMP-Final_o.jpg" align="left" /> http://cargocollective.com/jimmyflores/Frusion-Smoothies http://cargocollective.com/jimmyflores/following/jimmyflores/Frusion-Smoothies Mon, 02 Jan 2012 20:29:11 +0000 Jimmy Flores Creative 2527438 Project: Develop a new website and integrated campaign to promote Frusion Smoothies and the launch of their new line extension, Frusion Breakfast. From the site, to banners, to print the goal was to communicate that Frusion was fresh, fast and flavorful. <img src="http://payload11.cargocollective.com/1/5/183474/2527438/Frusion-Home.jpg" border="0" width="670" height="456" width_o="1116" height_o="760" src_o="http://payload11.cargocollective.com/1/5/183474/2527438/Frusion-Home_o.jpg" align="left" /> <img src="http://payload11.cargocollective.com/1/5/183474/2527438/Frusion-singleProduct.jpg" border="0" width="670" height="456" width_o="1116" height_o="760" src_o="http://payload11.cargocollective.com/1/5/183474/2527438/Frusion-singleProduct_o.jpg" align="left" /> <img src="http://payload11.cargocollective.com/1/5/183474/2527438/FrusionMixer.jpg" border="0" width="670" height="527" width_o="1357" height_o="1068" src_o="http://payload11.cargocollective.com/1/5/183474/2527438/FrusionMixer_o.jpg" align="left" /> We partnered with Pandora to create the Frusion Music Mixer which allowed people to drag and drop fruit to blend their own music station. Music genres were assigned to the fruit to create the music mixes. For example, when someone chose coconut and pineapple, it triggered tropical music. The music mixer was as promoted through mobile banners within the Pandora app. <img src="http://payload11.cargocollective.com/1/5/183474/2527438/Mobile.jpg" border="0" width="670" height="395" width_o="843" height_o="498" src_o="http://payload11.cargocollective.com/1/5/183474/2527438/Mobile_o.jpg" align="left" /> We knew that we could reach on-the-go Moms through mobile so created a campaign of expandable mobile banner ads that would open up and allow them to find Frusion by typing in their zip code. To communicate that Frusion is perfect on the go, we created a series of digital ads ranging from standard flash, to rich media to interstitials and video pre-roll units. Each had the bottle morph into fluid characters. <img src="http://payload11.cargocollective.com/1/5/183474/2527438/Frusion2up.jpg" border="0" width="670" height="421" width_o="935" height_o="588" src_o="http://payload11.cargocollective.com/1/5/183474/2527438/Frusion2up_o.jpg" align="left" /> Print and FSIs used the fluid characters and ran in popular lifestyle publications such as Parenting and InStyle Magazine. http://cargocollective.com/jimmyflores/Sara-Lee-Deli http://cargocollective.com/jimmyflores/following/jimmyflores/Sara-Lee-Deli Sun, 01 Jan 2012 01:22:30 +0000 Jimmy Flores Creative 2527442 Project: Develop a nation print campaign to make Sara Lee Deli top-of-mind with consumers by positioning meats and cheeses found in the deli as fresher, better tasting and higher quality than prepackaged alternatives. <img src="http://payload11.cargocollective.com/1/5/183474/2527442/_SLD-Rising-Bread.jpg" border="0" width="612" height="792" width_o="612" height_o="792" src_o="http://payload11.cargocollective.com/1/5/183474/2527442/_SLD-Rising-Bread_o.jpg" align="left" /> <img src="http://payload11.cargocollective.com/1/5/183474/2527442/_SLD-Pots--Pans.jpg" border="0" width="612" height="792" width_o="612" height_o="792" src_o="http://payload11.cargocollective.com/1/5/183474/2527442/_SLD-Pots--Pans_o.jpg" align="left" /> <img src="http://payload11.cargocollective.com/1/5/183474/2527442/_SLD-Knives-Forks.jpg" border="0" width="612" height="792" width_o="612" height_o="792" src_o="http://payload11.cargocollective.com/1/5/183474/2527442/_SLD-Knives-Forks_o.jpg" align="left" /> We also developed an elegant holiday planning guide in partnership with Food & Wine Magazine and Beringer Wines that was inserted next to our full-page ad in December editions. <img src="http://payload11.cargocollective.com/1/5/183474/2527442/SLD-Entertainment-guide.jpg" border="0" width="670" height="456" width_o="1260" height_o="858" src_o="http://payload11.cargocollective.com/1/5/183474/2527442/SLD-Entertainment-guide_o.jpg" align="left" /> http://cargocollective.com/jimmyflores/Fireside-Cocktails-Cusine http://cargocollective.com/jimmyflores/following/jimmyflores/Fireside-Cocktails-Cusine Sun, 01 Jan 2012 00:49:22 +0000 Jimmy Flores Creative 2527412 Project: create a web site for Fireside Cocktail & Cuisine that reflects the atmosphere of this Manhattan restaurant. To do this we used layers of video footage in the background to give the page movement and life while allowing rich, descriptive copy to satisfy senses. <img src="http://payload11.cargocollective.com/1/5/183474/2527412/Fieside-Home.jpg" border="0" width="670" height="460" width_o="1106" height_o="760" src_o="http://payload11.cargocollective.com/1/5/183474/2527412/Fieside-Home_o.jpg" align="left" /> <img src="http://payload11.cargocollective.com/1/5/183474/2527412/Fireside-Atmoshpere.jpg" border="0" width="670" height="459" width_o="1108" height_o="760" src_o="http://payload11.cargocollective.com/1/5/183474/2527412/Fireside-Atmoshpere_o.jpg" align="left" /> <img src="http://payload11.cargocollective.com/1/5/183474/2527412/Fireside-Cocktails.jpg" border="0" width="670" height="459" width_o="1108" height_o="760" src_o="http://payload11.cargocollective.com/1/5/183474/2527412/Fireside-Cocktails_o.jpg" align="left" /> <img src="http://payload11.cargocollective.com/1/5/183474/2527412/Fireside-Cooking.jpg" border="0" width="670" height="460" width_o="1106" height_o="760" src_o="http://payload11.cargocollective.com/1/5/183474/2527412/Fireside-Cooking_o.jpg" align="left" /> Here's the site in action. http://cargocollective.com/jimmyflores/Community-Coffee http://cargocollective.com/jimmyflores/following/jimmyflores/Community-Coffee Sun, 01 Jan 2012 00:30:18 +0000 Jimmy Flores Creative 2527340 Project: Develop a national print campaign for Community Coffee to introduce this regional brand to a broader audience at the brand that is the essence of New Orleans flavor. <img src="http://payload11.cargocollective.com/1/5/183474/2527340/Paddlewheel.jpg" border="0" width="577" height="783" width_o="577" height_o="783" src_o="http://payload11.cargocollective.com/1/5/183474/2527340/Paddlewheel_o.jpg" align="left" /> <img src="http://payload11.cargocollective.com/1/5/183474/2527340/Trolley.jpg" border="0" width="575" height="782" width_o="575" height_o="782" src_o="http://payload11.cargocollective.com/1/5/183474/2527340/Trolley_o.jpg" align="left" />