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<channel>
	<title>Jeff Holman &#124; Workbook</title>
	<link>http://cargocollective.com</link>
	<description>Jeff Holman &#124; Workbook</description>
	<pubDate>Thu, 19 Apr 2012 19:34:52 +0000</pubDate>
	<generator>http://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Parkers Soda</title>
				
		<link>http://cargocollective.com/jeffholman/Parkers-Soda</link>

		<comments>http://cargocollective.com/jeffholman/following/jeffholman/Parkers-Soda</comments>

		<pubDate>Thu, 19 Apr 2012 19:34:52 +0000</pubDate>

		<dc:creator>Jeff Holman &#124; Workbook</dc:creator>
		
		<category><![CDATA[branding, packaging, POP]]></category>

		<guid isPermaLink="false">3241366</guid>

		<description>After years away from the C-Store game, I got a call from Parkers to design the fountain labels for their proprietary line of soft drink flavors.

It was a fun, quick project with a unique aesthetic, and both the client and I were very happy with the results.




&#60;img src="http://payload47.cargocollective.com/1/0/18334/3241366/PARKERSFOUNTAIN_SET_PROOF2.jpg" width="670" height="134" width_o="1728" height_o="346" src_o="http://payload47.cargocollective.com/1/0/18334/3241366/PARKERSFOUNTAIN_SET_PROOF2_o.jpg" data-mid="16602434"  border="0" align="left"/&#62;&#60;img src="http://payload47.cargocollective.com/1/0/18334/3241366/ROOTBEER_PROOF.jpg" width="670" height="670" width_o="844" height_o="844" src_o="http://payload47.cargocollective.com/1/0/18334/3241366/ROOTBEER_PROOF_o.jpg" data-mid="16602452"  border="0" align="left"/&#62;&#60;img src="http://payload47.cargocollective.com/1/0/18334/3241366/CHERRYLIMEADE_PROOF.jpg" width="670" height="670" width_o="844" height_o="844" src_o="http://payload47.cargocollective.com/1/0/18334/3241366/CHERRYLIMEADE_PROOF_o.jpg" data-mid="16602461"  border="0" align="left"/&#62;&#60;img src="http://payload47.cargocollective.com/1/0/18334/3241366/PINKLEMONADE_PROOF2.jpg" width="670" height="670" width_o="844" height_o="844" src_o="http://payload47.cargocollective.com/1/0/18334/3241366/PINKLEMONADE_PROOF2_o.jpg" data-mid="16602475"  border="0" align="left"/&#62;&#60;img src="http://payload47.cargocollective.com/1/0/18334/3241366/FRUITPUNCH_PROOF2.jpg" width="670" height="670" width_o="844" height_o="844" src_o="http://payload47.cargocollective.com/1/0/18334/3241366/FRUITPUNCH_PROOF2_o.jpg" data-mid="16602513"  border="0" align="left"/&#62;&#60;img src="http://payload47.cargocollective.com/1/0/18334/3241366/MEGAENERGY_PROOF2.jpg" width="670" height="670" width_o="844" height_o="844" src_o="http://payload47.cargocollective.com/1/0/18334/3241366/MEGAENERGY_PROOF2_o.jpg" data-mid="16602525"  border="0" align="left"/&#62;</description>
		
		<excerpt>After years away from the C-Store game, I got a call from Parkers to design the fountain labels for their proprietary line of soft drink flavors.  It was a fun,...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload47.cargocollective.com/1/0/18334/3241366/prt_1334882304.jpg" />

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	<item>
		<title>2012 Humana Challenge</title>
				
		<link>http://cargocollective.com/jeffholman/2012-Humana-Challenge</link>

		<comments>http://cargocollective.com/jeffholman/following/jeffholman/2012-Humana-Challenge</comments>

		<pubDate>Tue, 17 Apr 2012 14:12:28 +0000</pubDate>

		<dc:creator>Jeff Holman &#124; Workbook</dc:creator>
		
		<category><![CDATA[RFID, Sponsorship Activation, Sports Marketing]]></category>

		<guid isPermaLink="false">3224111</guid>

		<description>2012 had a big start for Humana. They rolled out a complete rebrand and activated their first ever PGA Title Sponsorship. MME played a big role in the on-course activation by implementing RFID technology to create an enhanced and upgraded version of a step-tracking program from 2011. Along with using pedometers to track steps, we set up supplemental checkpoints to provide participating attendees with "Healthy Rewards" based on their behavior.

The updated Humana branding lent itself extremely well to the golfing crowd, and the color pallete and new "life block" system were both fun an challenging to implement on a tight timeline. This overall event recently was nominated for  Sports Event of the Year by SportsBusiness Journal, and Humana's efforts as the new Title Sponsor were cited as the major criteria supporting the nomination.







&#60;img src="http://payload46.cargocollective.com/1/0/18334/3224111/HumanaChallenge_Registration.jpg" width="659" height="395" width_o="659" height_o="395" src_o="http://payload46.cargocollective.com/1/0/18334/3224111/HumanaChallenge_Registration_o.jpg" data-mid="16512868"  border="0" align="left"/&#62;

&#60;img src="http://payload46.cargocollective.com/1/0/18334/3224111/RelaxationTent.jpg" width="670" height="422" width_o="2048" height_o="1290" src_o="http://payload46.cargocollective.com/1/0/18334/3224111/RelaxationTent_o.jpg" data-mid="16512888"  border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/0/18334/3224111/CanOfBadHabits.jpg" width="670" height="590" width_o="1636" height_o="1442" src_o="http://payload46.cargocollective.com/1/0/18334/3224111/CanOfBadHabits_o.jpg" data-mid="16512860"  border="0" align="left"/&#62;

&#60;img src="http://payload46.cargocollective.com/1/0/18334/3224111/003_RetractableBanner_Side 2_MockUp.jpg" width="670" height="477" width_o="1152" height_o="821" src_o="http://payload46.cargocollective.com/1/0/18334/3224111/003_RetractableBanner_Side 2_MockUp_o.jpg" data-mid="16512795"  border="0" align="left"/&#62;


&#60;img src="http://payload46.cargocollective.com/1/0/18334/3224111/012_EarnRewardsCard_Front.jpg" width="670" height="335" width_o="1509" height_o="755" src_o="http://payload46.cargocollective.com/1/0/18334/3224111/012_EarnRewardsCard_Front_o.jpg" data-mid="16512953"  border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/0/18334/3224111/012_EarnRewardsCard_Back.jpg" width="670" height="335" width_o="1510" height_o="755" src_o="http://payload46.cargocollective.com/1/0/18334/3224111/012_EarnRewardsCard_Back_o.jpg" data-mid="16512958"  border="0" align="left"/&#62;

&#60;img src="http://payload46.cargocollective.com/1/0/18334/3224111/PeopleandMainReg.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload46.cargocollective.com/1/0/18334/3224111/PeopleandMainReg_o.jpg" data-mid="16512994"  border="0" align="left"/&#62;

&#60;img src="http://payload46.cargocollective.com/1/0/18334/3224111/CourseCard2.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload46.cargocollective.com/1/0/18334/3224111/CourseCard2_o.jpg" data-mid="16513007"  border="0" align="left"/&#62;

&#60;img src="http://payload46.cargocollective.com/1/0/18334/3224111/RelaxationZone.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload46.cargocollective.com/1/0/18334/3224111/RelaxationZone_o.jpg" data-mid="16513026"  border="0" align="left"/&#62;

&#60;img src="http://payload46.cargocollective.com/1/0/18334/3224111/CanofBadHabits.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload46.cargocollective.com/1/0/18334/3224111/CanofBadHabits_o.jpg" data-mid="16513040"  border="0" align="left"/&#62;</description>
		
		<excerpt>2012 had a big start for Humana. They rolled out a complete rebrand and activated their first ever PGA Title Sponsorship. MME played a big role in the on-course...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload46.cargocollective.com/1/0/18334/3224111/prt_1334690781.jpg" />

	</item>
		
		
	<item>
		<title>AT&#38;T Big Dance 2009</title>
				
		<link>http://cargocollective.com/jeffholman/AT-T-Big-Dance-2009</link>

		<comments>http://cargocollective.com/jeffholman/following/jeffholman/AT-T-Big-Dance-2009</comments>

		<pubDate>Mon, 06 Sep 2010 09:51:47 +0000</pubDate>

		<dc:creator>Jeff Holman &#124; Workbook</dc:creator>
		
		<category><![CDATA[Sponsorship Activation]]></category>

		<guid isPermaLink="false">615911</guid>

		<description>MME once again partnered with AT&#38;T to activate sponsorship, this time at the 2009 Mens and Womens NCAA Final Four. We branded our experience  the Speed Zone to pay homage to our host city, Detroit, and to celebrate the emergence of 3G connectivity.

The Speed Zone was contained in a massive clearspan tent with transparent walls so passers-by could be enticed by the action. We applied custom branding and design to a wide variety of engagements including a temporary basketball court, video game stations, a DJ booth, a prizing area, an electronic Pictionary game, photo marketing assets, charging stations, and marquis signage to mark the entrance.

It took a devoted team effort to manage the process, and fittingly this program represented a true shared success.



&#60;img src="http://payload.cargocollective.com/1/0/18334/615911/x_LEDmock-up.jpg" width="670" height="399" width_o="1136" height_o="677" src_o="http://payload.cargocollective.com/1/0/18334/615911/x_LEDmock-up_o.jpg" data-mid="16475854"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615911/Entrance_4_v1_SpeedZone.jpg" width="670" height="443" width_o="1236" height_o="819" src_o="http://payload.cargocollective.com/1/0/18334/615911/Entrance_4_v1_SpeedZone_o.jpg" data-mid="16475960"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615911/012a_YOUTHphoto_header_sample.png" width="670" height="108" width_o="900" height_o="146" src_o="http://payload.cargocollective.com/1/0/18334/615911/012a_YOUTHphoto_header_sample_o.png" data-mid="16508600"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/18334/615911/PhotoStation_SpeedZone2.jpg" width="588" height="518" width_o="588" height_o="518" src_o="http://payload.cargocollective.com/1/0/18334/615911/PhotoStation_SpeedZone2_o.jpg" data-mid="16475969"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615911/011a_Music Bar Artists_sample.png" width="600" height="172" width_o="600" height_o="172" src_o="http://payload.cargocollective.com/1/0/18334/615911/011a_Music Bar Artists_sample_o.png" data-mid="16508552"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18334/615911/011c_Music Bar94x20_sample_v2.png" width="600" height="163" width_o="600" height_o="163" src_o="http://payload.cargocollective.com/1/0/18334/615911/011c_Music Bar94x20_sample_v2_o.png" data-mid="16508556"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615911/3-06-09 Emcee Booth_PINK.jpg" width="670" height="867" width_o="1700" height_o="2200" src_o="http://payload.cargocollective.com/1/0/18334/615911/3-06-09 Emcee Booth_PINK_o.jpg" data-mid="16508548"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615911/007a_Header_sample.png" width="600" height="92" width_o="600" height_o="92" src_o="http://payload.cargocollective.com/1/0/18334/615911/007a_Header_sample_o.png" data-mid="16508495"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/18334/615911/Need for Speed Sign.png" width="522" height="748" width_o="522" height_o="748" src_o="http://payload.cargocollective.com/1/0/18334/615911/Need for Speed Sign_o.png" data-mid="16508501"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615911/RaceGame.jpg" width="670" height="642" width_o="1918" height_o="1840" src_o="http://payload.cargocollective.com/1/0/18334/615911/RaceGame_o.jpg" data-mid="16475983"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615911/006B_Header_sample.png" width="670" height="67" width_o="1050" height_o="105" src_o="http://payload.cargocollective.com/1/0/18334/615911/006B_Header_sample_o.png" data-mid="16508488"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615911/_MG_3603.jpg" width="500" height="334" width_o="500" height_o="334" src_o="http://payload.cargocollective.com/1/0/18334/615911/_MG_3603_o.jpg" data-mid="16476541"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615911/_MG_3617.jpg" width="500" height="334" width_o="500" height_o="334" src_o="http://payload.cargocollective.com/1/0/18334/615911/_MG_3617_o.jpg" data-mid="16476647"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615911/_MG_3601.jpg" width="500" height="334" width_o="500" height_o="334" src_o="http://payload.cargocollective.com/1/0/18334/615911/_MG_3601_o.jpg" data-mid="16476615"  border="0" align="left"/&#62;
</description>
		
		<excerpt>MME once again partnered with AT&#38;T to activate sponsorship, this time at the 2009 Mens and Womens NCAA Final Four. We branded our experience  the Speed Zone to pay...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/18334/615911/prt_1283784606.jpg" />

	</item>
		
		
	<item>
		<title>Yonah Mountain Vineyards</title>
				
		<link>http://cargocollective.com/jeffholman/Yonah-Mountain-Vineyards</link>

		<comments>http://cargocollective.com/jeffholman/following/jeffholman/Yonah-Mountain-Vineyards</comments>

		<pubDate>Sun, 05 Sep 2010 22:42:40 +0000</pubDate>

		<dc:creator>Jeff Holman &#124; Workbook</dc:creator>
		
		<category><![CDATA[Branding, Packaging, Interactive]]></category>

		<guid isPermaLink="false">615123</guid>

		<description>In 2005 I was approached to help brand a small boutique winery in North Georgia called Yonah Mountain Vineyards. This project was only a vision for the owners at the time and was admittedly designed as a labor of love for them with the goal of producing the finest wine in the state.

The vineyard and winery is located on the slopes of Yonah Mountain (Yonah translates to "bear" in Cherokee), and we decided to use a variation on some traditional native american representations of bears to represent the brand. In the couple of years since the logo was complete, I have produced all wine labels, a couple of printed brochures, order forms, business cards, and I designed the page layouts for the web site. I continue to work with this client and their ongoing venture.


&#60;img src="http://payload.cargocollective.com/1/0/18334/615123/YMV_Bottle.jpg" width="670" height="548" width_o="670" height_o="548" src_o="http://payload.cargocollective.com/1/0/18334/615123/YMV_Bottle_o.jpg" data-mid="2846484"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615123/YMV_Brochure.jpg" width="670" height="614" width_o="670" height_o="614" src_o="http://payload.cargocollective.com/1/0/18334/615123/YMV_Brochure_o.jpg" data-mid="2846487"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615123/YMV_Web1.jpg" width="670" height="410" width_o="670" height_o="410" src_o="http://payload.cargocollective.com/1/0/18334/615123/YMV_Web1_o.jpg" data-mid="2846488"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615123/YMV_Web2.jpg" width="670" height="410" width_o="670" height_o="410" src_o="http://payload.cargocollective.com/1/0/18334/615123/YMV_Web2_o.jpg" data-mid="2846490"  border="0" align="left"/&#62;</description>
		
		<excerpt>In 2005 I was approached to help brand a small boutique winery in North Georgia called Yonah Mountain Vineyards. This project was only a vision for the owners at...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/18334/615123/prt_1283744451.jpg" />

	</item>
		
		
	<item>
		<title>Básico</title>
				
		<link>http://cargocollective.com/jeffholman/Basico</link>

		<comments>http://cargocollective.com/jeffholman/following/jeffholman/Basico</comments>

		<pubDate>Sun, 05 Sep 2010 22:41:53 +0000</pubDate>

		<dc:creator>Jeff Holman &#124; Workbook</dc:creator>
		
		<category><![CDATA[Branding, Packaging]]></category>

		<guid isPermaLink="false">615105</guid>

		<description>Beginning as a concept for a restaurant and winding up as a brand of blended wines, Básico was a project I developed with some friends over a period of two years. Currently, the wine is sold in various select outlets like Whole Foods in the greater Atlanta area and other parts of the south.




&#60;img src="http://payload.cargocollective.com/1/0/18334/615105/Pelican.jpg" width="670" height="478" width_o="2048" height_o="1462" src_o="http://payload.cargocollective.com/1/0/18334/615105/Pelican_o.jpg" data-mid="16481721"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/18334/615105/Bicycle.jpg" width="670" height="478" width_o="2048" height_o="1462" src_o="http://payload.cargocollective.com/1/0/18334/615105/Bicycle_o.jpg" data-mid="16481730"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/18334/615105/HotSpot.jpg" width="670" height="478" width_o="2048" height_o="1462" src_o="http://payload.cargocollective.com/1/0/18334/615105/HotSpot_o.jpg" data-mid="16481738"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/18334/615105/Whale.jpg" width="670" height="478" width_o="2048" height_o="1462" src_o="http://payload.cargocollective.com/1/0/18334/615105/Whale_o.jpg" data-mid="16481767"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/18334/615105/Labels_Round1_page3.jpg" width="670" height="1101" width_o="2048" height_o="3367" src_o="http://payload.cargocollective.com/1/0/18334/615105/Labels_Round1_page3_o.jpg" data-mid="16510130"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615105/Labels_Round1_page4.jpg" width="670" height="1101" width_o="2048" height_o="3367" src_o="http://payload.cargocollective.com/1/0/18334/615105/Labels_Round1_page4_o.jpg" data-mid="16510058"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/18334/615105/Labels_Round1_page1.jpg" width="670" height="1101" width_o="2048" height_o="3367" src_o="http://payload.cargocollective.com/1/0/18334/615105/Labels_Round1_page1_o.jpg" data-mid="16510112"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615105/Labels_Round1_page2.jpg" width="670" height="1101" width_o="2048" height_o="3367" src_o="http://payload.cargocollective.com/1/0/18334/615105/Labels_Round1_page2_o.jpg" data-mid="16510096"  border="0" align="left"/&#62;</description>
		
		<excerpt>Beginning as a concept for a restaurant and winding up as a brand of blended wines, Básico was a project I developed with some friends over a period of two years....</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/18334/615105/prt_1283744430.jpg" />

	</item>
		
		
	<item>
		<title>STANLEY - PMI</title>
				
		<link>http://cargocollective.com/jeffholman/STANLEY-PMI</link>

		<comments>http://cargocollective.com/jeffholman/following/jeffholman/STANLEY-PMI</comments>

		<pubDate>Sun, 05 Sep 2010 22:13:16 +0000</pubDate>

		<dc:creator>Jeff Holman &#124; Workbook</dc:creator>
		
		<category><![CDATA[Experiential Tour, Campaign Execution]]></category>

		<guid isPermaLink="false">615090</guid>

		<description>Stanley, makers of the iconic green vacuum bottle, set out to create a grassroots road tour designed to showcase the grit and vitality of the brand. My team and I had to strike a balance between the invaluable heritage of the brand and the emerging young and tough market that had begun to embrace the product. We were to embody the next chapter in the Stanley story, and we were to tell this story through an integrated package of live assets, video production, a tour microsite, and social media/pr.

The client gave incredible direction on all brand elements but was also incredibly protective of creative direction. I visited Seattle a couple of times and had countless calls to be sure we were meeting standards, and ultimately we designed a comprehensive package that surpassed expectations. 


&#60;img src="http://payload.cargocollective.com/1/0/18334/615090/COMINGSOON.jpg" width="670" height="357" width_o="2048" height_o="1092" src_o="http://payload.cargocollective.com/1/0/18334/615090/COMINGSOON_o.jpg" data-mid="16480935"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615090/STANLEY_Vblog_IntroExit_BURLAP.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/18334/615090/STANLEY_Vblog_IntroExit_BURLAP_o.jpg" data-mid="16481393"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615090/Stanley Airstream_FrontAngle4.jpg" width="670" height="659" width_o="2048" height_o="2016" src_o="http://payload.cargocollective.com/1/0/18334/615090/Stanley Airstream_FrontAngle4_o.jpg" data-mid="16481294"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615090/airstream_revised2.jpg" width="670" height="494" width_o="2048" height_o="1510" src_o="http://payload.cargocollective.com/1/0/18334/615090/airstream_revised2_o.jpg" data-mid="16481413"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615090/005_TowVehicle_Partners_MockUp.jpg" width="670" height="259" width_o="1500" height_o="580" src_o="http://payload.cargocollective.com/1/0/18334/615090/005_TowVehicle_Partners_MockUp_o.jpg" data-mid="16481300"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615090/Stanley_TentDesign_FINAL.jpg" width="670" height="246" width_o="2048" height_o="752" src_o="http://payload.cargocollective.com/1/0/18334/615090/Stanley_TentDesign_FINAL_o.jpg" data-mid="16481583"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615090/Microsite.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/18334/615090/Microsite_o.jpg" data-mid="16481027"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615090/iPadScreen.jpg" width="670" height="561" width_o="1414" height_o="1185" src_o="http://payload.cargocollective.com/1/0/18334/615090/iPadScreen_o.jpg" data-mid="16480940"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615090/STANLEY_2.jpg" width="670" height="376" width_o="1008" height_o="566" src_o="http://payload.cargocollective.com/1/0/18334/615090/STANLEY_2_o.jpg" data-mid="16481212"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615090/Seattle 19.jpg" width="670" height="445" width_o="2048" height_o="1361" src_o="http://payload.cargocollective.com/1/0/18334/615090/Seattle 19_o.jpg" data-mid="16479045"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615090/DurabilitySign_V2.jpg" width="670" height="478" width_o="1008" height_o="720" src_o="http://payload.cargocollective.com/1/0/18334/615090/DurabilitySign_V2_o.jpg" data-mid="16481345"  border="0" align="left"/&#62;

</description>
		
		<excerpt>Stanley, makers of the iconic green vacuum bottle, set out to create a grassroots road tour designed to showcase the grit and vitality of the brand. My team and I...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/18334/615090/prt_1283742677.jpg" />

	</item>
		
		
	<item>
		<title>The Echo Project</title>
				
		<link>http://cargocollective.com/jeffholman/The-Echo-Project</link>

		<comments>http://cargocollective.com/jeffholman/following/jeffholman/The-Echo-Project</comments>

		<pubDate>Sun, 05 Sep 2010 21:39:28 +0000</pubDate>

		<dc:creator>Jeff Holman &#124; Workbook</dc:creator>
		
		<category><![CDATA[Branding, PR, Entertainment]]></category>

		<guid isPermaLink="false">615050</guid>

		<description>The Echo project was a 3-day music festival held just Southwest of Atlanta in the fall of 2007. It was one of the first music festivals dedicated to Green production and sustainable practices. My team and I collaborated with the event's production team and various 3rd party groups on brand naming and creative development.

&#60;img src="http://payload.cargocollective.com/1/0/18334/615050/RelixAd.jpg" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/18334/615050/RelixAd_o.jpg" data-mid="16507822"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615050/Pg10_Website.jpg" width="670" height="607" width_o="1241" height_o="1126" src_o="http://payload.cargocollective.com/1/0/18334/615050/Pg10_Website_o.jpg" data-mid="16507824"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615050/Pg1_Poster.jpg" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/18334/615050/Pg1_Poster_o.jpg" data-mid="16507783"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615050/Pg2_Flyer.jpg" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/18334/615050/Pg2_Flyer_o.jpg" data-mid="16507843"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615050/BusShelter.jpg" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/18334/615050/BusShelter_o.jpg" data-mid="16507860"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615050/Billboard.jpg" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/18334/615050/Billboard_o.jpg" data-mid="16507865"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/615050/Pics_page1.jpg" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/18334/615050/Pics_page1_o.jpg" data-mid="16507890"  border="0" align="left"/&#62;</description>
		
		<excerpt>The Echo project was a 3-day music festival held just Southwest of Atlanta in the fall of 2007. It was one of the first music festivals dedicated to Green...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/18334/615050/prt_1283740718.jpg" />

	</item>
		
		
	<item>
		<title>Dick's Sporting Goods</title>
				
		<link>http://cargocollective.com/jeffholman/Dick-s-Sporting-Goods</link>

		<comments>http://cargocollective.com/jeffholman/following/jeffholman/Dick-s-Sporting-Goods</comments>

		<pubDate>Sun, 05 Sep 2010 21:06:55 +0000</pubDate>

		<dc:creator>Jeff Holman &#124; Workbook</dc:creator>
		
		<category><![CDATA[Proposal, Concept Development]]></category>

		<guid isPermaLink="false">614897</guid>

		<description>After 2 successful road tour properties with MME, The Outdoor Adventure Tour, and Sports Caravan, Dicks Sporting Goods requested an RFP for a third experience. MME named our concept the Performance Golf Tour.

My team and I created a fully rendered footprint complete with custom branding and signage. Dick's had historically used very basic, flat branding on their touring programs, and we decided to try to give the live events some of the more agressive and polished panache that Dick's seemed to be using on their website.



&#60;img src="http://payload.cargocollective.com/1/0/18334/614897/DicksGolf_1.jpg" width="670" height="160" width_o="670" height_o="160" src_o="http://payload.cargocollective.com/1/0/18334/614897/DicksGolf_1_o.jpg" data-mid="2845670"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18334/614897/golf experience v.2.jpg" width="670" height="443" width_o="1236" height_o="819" src_o="http://payload.cargocollective.com/1/0/18334/614897/golf experience v.2_o.jpg" data-mid="2845673"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/18334/614897/18thHoleBackdrop.jpg" width="670" height="426" width_o="1320" height_o="841" src_o="http://payload.cargocollective.com/1/0/18334/614897/18thHoleBackdrop_o.jpg" data-mid="16476888"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/18334/614897/rtw area.jpg" width="670" height="443" width_o="1236" height_o="819" src_o="http://payload.cargocollective.com/1/0/18334/614897/rtw area_o.jpg" data-mid="2845674"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/614897/Dick-sGolf_Fencing_2.jpg" width="670" height="351" width_o="1063" height_o="557" src_o="http://payload.cargocollective.com/1/0/18334/614897/Dick-sGolf_Fencing_2_o.jpg" data-mid="16477489"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/614897/vendor tent and merchandise tent area v2.jpg" width="670" height="443" width_o="1236" height_o="819" src_o="http://payload.cargocollective.com/1/0/18334/614897/vendor tent and merchandise tent area v2_o.jpg" data-mid="2845676"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/614897/Tents.jpg" width="670" height="381" width_o="921" height_o="525" src_o="http://payload.cargocollective.com/1/0/18334/614897/Tents_o.jpg" data-mid="16477370"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/614897/vendor tents.jpg" width="670" height="443" width_o="1236" height_o="819" src_o="http://payload.cargocollective.com/1/0/18334/614897/vendor tents_o.jpg" data-mid="2845677"  border="0" align="left"/&#62;</description>
		
		<excerpt>After 2 successful road tour properties with MME, The Outdoor Adventure Tour, and Sports Caravan, Dicks Sporting Goods requested an RFP for a third experience. MME...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/18334/614897/prt_1283738722.jpg" />

	</item>
		
		
	<item>
		<title>AT&#38;T Drop Inn</title>
				
		<link>http://cargocollective.com/jeffholman/AT-T-Drop-Inn</link>

		<comments>http://cargocollective.com/jeffholman/following/jeffholman/AT-T-Drop-Inn</comments>

		<pubDate>Sun, 05 Sep 2010 19:07:00 +0000</pubDate>

		<dc:creator>Jeff Holman &#124; Workbook</dc:creator>
		
		<category><![CDATA[Sponsorship Actication, Road Tour]]></category>

		<guid isPermaLink="false">614868</guid>

		<description>AT&#38;T chose MME to activate its presenting sponsorship for the Vans Warped Tour. We developed an experience called the AT&#38;T Drop Inn for attendees to demo the latest AT&#38;T handsets, play the latest mobile games, call tricks for classic Vans skate competitions, and get autographs from the best bands on tour. All these activities as well as an air-conditioned green room for VIPs and bands were packed into a 44' gooseneck trailer and sent around the US for the summer of 2008.

The tour metrics absolutely eclipsed the previous years numbers which helped earn MME easy renewal of the business. One of the key contributing factors was our ability to enhance branding for more relevance within the youth market.




&#60;img src="http://payload.cargocollective.com/1/0/18334/614868/WarpedTour_1.jpg" width="670" height="881" width_o="670" height_o="881" src_o="http://payload.cargocollective.com/1/0/18334/614868/WarpedTour_1_o.jpg" data-mid="2840978"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/18334/614868/Footprint_Cali.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/18334/614868/Footprint_Cali_o.jpg" data-mid="2840984"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/18334/614868/GH_ATL_2.jpg" width="670" height="502" width_o="1496" height_o="1122" src_o="http://payload.cargocollective.com/1/0/18334/614868/GH_ATL_2_o.jpg" data-mid="2840986"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/18334/614868/The Crowd_ATL_3.jpg" width="670" height="502" width_o="1496" height_o="1122" src_o="http://payload.cargocollective.com/1/0/18334/614868/The Crowd_ATL_3_o.jpg" data-mid="2840988"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/18334/614868/VideoPlayByPlay.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/18334/614868/VideoPlayByPlay_o.jpg" data-mid="2840991"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/18334/614868/Autographs_ATL_5.jpg" width="670" height="502" width_o="1496" height_o="1122" src_o="http://payload.cargocollective.com/1/0/18334/614868/Autographs_ATL_5_o.jpg" data-mid="2841000"  border="0" align="left"/&#62;</description>
		
		<excerpt>AT&#38;T chose MME to activate its presenting sponsorship for the Vans Warped Tour. We developed an experience called the AT&#38;T Drop Inn for attendees to demo the latest...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/18334/614868/prt_1283730331.jpg" />

	</item>
		
		
	<item>
		<title>Cadillac Pitch</title>
				
		<link>http://cargocollective.com/jeffholman/Cadillac-Pitch</link>

		<comments>http://cargocollective.com/jeffholman/following/jeffholman/Cadillac-Pitch</comments>

		<pubDate>Sun, 29 Aug 2010 22:38:38 +0000</pubDate>

		<dc:creator>Jeff Holman &#124; Workbook</dc:creator>
		
		<category><![CDATA[Presentation Layout &#38; Composition]]></category>

		<guid isPermaLink="false">599889</guid>

		<description>Using existing Cadillac desktop wallpapers and select stock photography, I designed a custom presentation for a high-profile sales pitch.


&#60;img src="http://payload.cargocollective.com/1/0/18334/599889/Cadillac_page1.jpg" width="670" height="412" width_o="670" height_o="412" src_o="http://payload.cargocollective.com/1/0/18334/599889/Cadillac_page1_o.jpg" data-mid="2770284"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/599889/Cadillac_page2.jpg" width="670" height="412" width_o="670" height_o="412" src_o="http://payload.cargocollective.com/1/0/18334/599889/Cadillac_page2_o.jpg" data-mid="2770285"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/599889/Cadillac_page3.jpg" width="670" height="412" width_o="670" height_o="412" src_o="http://payload.cargocollective.com/1/0/18334/599889/Cadillac_page3_o.jpg" data-mid="2770286"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/599889/Cadillac_page4.jpg" width="670" height="412" width_o="670" height_o="412" src_o="http://payload.cargocollective.com/1/0/18334/599889/Cadillac_page4_o.jpg" data-mid="2770287"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/599889/Cadillac_page5.jpg" width="670" height="412" width_o="670" height_o="412" src_o="http://payload.cargocollective.com/1/0/18334/599889/Cadillac_page5_o.jpg" data-mid="2770289"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/599889/Cadillac_page6.jpg" width="670" height="412" width_o="670" height_o="412" src_o="http://payload.cargocollective.com/1/0/18334/599889/Cadillac_page6_o.jpg" data-mid="2770290"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/599889/Cadillac_page7.jpg" width="670" height="412" width_o="670" height_o="412" src_o="http://payload.cargocollective.com/1/0/18334/599889/Cadillac_page7_o.jpg" data-mid="2770291"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18334/599889/Cadillac_page8.jpg" width="670" height="412" width_o="670" height_o="412" src_o="http://payload.cargocollective.com/1/0/18334/599889/Cadillac_page8_o.jpg" data-mid="2770292"  border="0" align="left"/&#62;</description>
		
		<excerpt>Using existing Cadillac desktop wallpapers and select stock photography, I designed a custom presentation for a high-profile sales pitch.                 </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/18334/599889/prt_1283139483.jpg" />

	</item>
		
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