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<channel>
	<title>James&Joe</title>
	<link>http://cargocollective.com</link>
	<description>James&Joe</description>
	<pubDate>Thu, 08 Apr 2010 15:02:05 +0000</pubDate>
	<generator>http://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Pleasures - Book</title>
		<link>http://cargocollective.com/jamesandjoseph2/Pleasures-Book</link>
		<comments>http://cargocollective.com/jamesandjoseph2/following/jamesandjoseph2/Pleasures-Book</comments>
		<pubDate>Thu, 08 Apr 2010 15:02:05 +0000</pubDate>

		<dc:creator>James&#38;Joe</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">349482</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/4298/349482/PRESENTATION26.jpg" border="0" width="670" height="372" width_o="670" height_o="372" src_o="http://payload.cargocollective.com/1/0/4298/349482/PRESENTATION26_o.jpg" align="left" /&#62; Pleasures: Alternative Desires in a Modern landscape
(Sample pages show, to view full issue please get in touch)

Bringing a world of alternative desires to a book of inimitable squalor, you are invited to come deep inside a body of strange seduction.
From the sexualisation of sun rays to the simple pleasures of food crushing, this book showcases a variety of shocking confessions, humorous anecdotes, and strange opinions, all sourced from the darkest corners of the internet and exhibited alongside a similarly diverse collection of artwork. 
Whether you’re curious minded, artistically inclined, or even one of the anonymous authors, ‘Pleasures’ offers a host of refreshingly honest views on alternative desires in our modern landscape.
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Illustrated Ape - Magazine</title>
		<link>http://cargocollective.com/jamesandjoseph2/Illustrated-Ape-Magazine</link>
		<comments>http://cargocollective.com/jamesandjoseph2/following/jamesandjoseph2/Illustrated-Ape-Magazine</comments>
		<pubDate>Thu, 08 Apr 2010 14:03:50 +0000</pubDate>

		<dc:creator>James&#38;Joe</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">349389</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/4298/349389/Ape1.jpg" border="0" width="670" height="837" width_o="670" height_o="837" src_o="http://payload.cargocollective.com/1/0/4298/349389/Ape1_o.jpg" align="left" /&#62; The Illustrated Ape - Photographers of the Urban Apocalypse

The publication has traditionally focused on illustration, so for our issue we decided to explore photography. Whilst the transition of subject matter was obvious, we made an effort not to ostracise regular readers. For example, we ran a feature whereby we asked illustrators to create a photographic self portrait, we called this ‘illustratography’.

To celebrate our editorial debut, we held a launch party at The Resistance Gallery. Acts ranged from the stunning Tits of Death to the sweaty Mexican wrestlers of Lucha Britannia

"The 'Photographers of the Urban Apocalypse' issue takes the publication away from illustration and into the realms of photography for a one-off special. Widely regarded as one of the most exciting creative magazines to come out of the British urban underground, the magazine's irreverent tone is given a new form of clarity and more than few dark twists by young creative duo James and Joe in their editorial debut." 
- designspotter.com

&#60;img src="http://payload.cargocollective.com/1/0/4298/349389/party.jpg" border="0" width="670" height="228" width_o="670" height_o="228" src_o="http://payload.cargocollective.com/1/0/4298/349389/party_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Engaged - Calendar</title>
		<link>http://cargocollective.com/jamesandjoseph2/Engaged-Calendar</link>
		<comments>http://cargocollective.com/jamesandjoseph2/following/jamesandjoseph2/Engaged-Calendar</comments>
		<pubDate>Thu, 08 Apr 2010 13:14:08 +0000</pubDate>

		<dc:creator>James&#38;Joe</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">349351</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/4298/349351/Engaged2.jpg" border="0" width="670" height="972" width_o="670" height_o="972" src_o="http://payload.cargocollective.com/1/0/4298/349351/Engaged2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4298/349351/toilet2.jpg" border="0" width="670" height="486" width_o="670" height_o="486" src_o="http://payload.cargocollective.com/1/0/4298/349351/toilet2_o.jpg" align="left" /&#62; Engaged - The Calendar of W.C. Celebration
Published in D&#38;AD Student Awards Annual 

A flushable calendar for the daily toilet visit.
The Inspiration here was to integrate a daily activity 
with the opportunity to find out the days date.

The calendar is comprised of a series of flushable 
sheets that exhibit a different photograph/illustration 
everyday of the year, each from a British public toilet,
with the exact whereabouts marked at the top of each page.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Boots - Print Headlines</title>
		<link>http://cargocollective.com/jamesandjoseph2/Boots-Print-Headlines</link>
		<comments>http://cargocollective.com/jamesandjoseph2/following/jamesandjoseph2/Boots-Print-Headlines</comments>
		<pubDate>Thu, 08 Apr 2010 11:29:31 +0000</pubDate>

		<dc:creator>James&#38;Joe</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">349266</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/4298/349266/boots3.jpg" border="0" width="670" height="497" width_o="670" height_o="497" src_o="http://payload.cargocollective.com/1/0/4298/349266/boots3_o.jpg" align="left" /&#62; Boots - Print Headlines

While at Mother we wrote many lines for Boots print ads, maintaining a fun loving 'feel good' tone of voice. A few of which are shown to the left.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Diet Coke - Amplification</title>
		<link>http://cargocollective.com/jamesandjoseph2/Diet-Coke-Amplification</link>
		<comments>http://cargocollective.com/jamesandjoseph2/following/jamesandjoseph2/Diet-Coke-Amplification</comments>
		<pubDate>Thu, 08 Apr 2010 10:35:32 +0000</pubDate>

		<dc:creator>James&#38;Joe</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">349234</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/4298/349234/coke3.jpg" border="0" width="670" height="470" width_o="670" height_o="470" src_o="http://payload.cargocollective.com/1/0/4298/349234/coke3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4298/349234/coke2.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/4298/349234/coke2_o.jpg" align="left" /&#62; Diet Coke - Amplification

While at Mother and alongside Susan Hosking and Peter Robertson we developed a series of digital ideas with the aim of amplifying interest in Diet Cokes 'Love it Light' campaign.

IPhone Puppeteer
Shoppers can control a life-sized Eleanor puppet in the window of a high street fashion store by connecting their iPhone via Wi-Fi. By then moving the iPhone as one would control a puppet, Eleanor moves accordingly. 
This could also work online, with customers logging on and watching via webcam as they control the live size Eleanor puppet.

World Biggest Girl Band
Girls across Europe unite to sing and perform on their webcam to an instrumental version of the campaigns key track, 'Maniac'. All the videos are then collated on one webpage, attempting to create the largest and most fun girl band in the world.
The girls from the Diet Coke campaign (Eleanor, Bernadette and Irene) would of course get involved, performing the song on their webcams to set a comic and light tone to the online spectacle.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>KIds Company - Cupid Kids</title>
		<link>http://cargocollective.com/jamesandjoseph2/KIds-Company-Cupid-Kids</link>
		<comments>http://cargocollective.com/jamesandjoseph2/following/jamesandjoseph2/KIds-Company-Cupid-Kids</comments>
		<pubDate>Wed, 07 Apr 2010 19:40:36 +0000</pubDate>

		<dc:creator>James&#38;Joe</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">348237</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/4298/348237/student and school kids.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4298/348237/student and school kids_o.jpg" align="left" /&#62; KIds Company - Cupid Kids

While at Mother we created an idea to raise awareness for the children's charity Kids Company. 
Essentially Kids Company children would use the media to find one of their hard working volunteers love, transforming him into 'Britians Best Bachelor' and a great spokesperson for the charity.

The Kids Company children attempt to find one of the volunteers love: 'David' works tirelessly at Kids Company with little time to look for love, as all his efforts are in helping the youths. Therefore the kids make it their mission to help find 'David' love. 
Women who sign up to date 'David' go through a grueling selection process at the hands of the Kids Company kids, ending in one lucky woman winning the heart of 'Britian's Best Bachelor'.
The kid's mission helps them obtain air time and allows 'David' to become a company spokesperson, detailing all the great things Kids Company are involved in.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Powerade - Amplification</title>
		<link>http://cargocollective.com/jamesandjoseph2/Powerade-Amplification</link>
		<comments>http://cargocollective.com/jamesandjoseph2/following/jamesandjoseph2/Powerade-Amplification</comments>
		<pubDate>Wed, 07 Apr 2010 19:12:25 +0000</pubDate>

		<dc:creator>James&#38;Joe</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">348094</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/4298/348094/PublicGamesCONTROLLERTOOII.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4298/348094/PublicGamesCONTROLLERTOOII_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4298/348094/PoweradeSpotTheDifference copy.jpg" border="0" width="670" height="290" width_o="760" height_o="329" src_o="http://payload.cargocollective.com/1/0/4298/348094/PoweradeSpotTheDifference copy_o.jpg" align="left" /&#62;  Powerade - Amplification

While at Mother we presented a variety of ideas to amplify the effect of Powerade 'Rooney vs Rooney' advert, which features Rooney competing against himself, 

Public Games
A one-on-one game in a crowded environment, allowing people to compete on large screens as Rooney; using their iPhones as Wi-Fi enabled controllers. 
Players could battle against each other in a re-creation of the advert in front of large crowds at stadiums, outdoor screenings, or even specially constructed billboards.

Facebook Spot The Difference &#38; Spot the Ball
Stills from the aforementioned 'Rooney vs Rooney' advert could be quickly recycled into online promotion. With carefully selected images placed on the Powerade Facebook page people would be invited to simply 'tag' themselves where they believe the ball is or where they spot a difference.
Each time a picture is tagged by a fan, it is then automatically posted on their wall and into their 'mini feed', spreading Powerade throughout Facebook in a flash.
(Please see example images to the left.)</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Boots Opticians - Daily Commute</title>
		<link>http://cargocollective.com/jamesandjoseph2/Boots-Opticians-Daily-Commute</link>
		<comments>http://cargocollective.com/jamesandjoseph2/following/jamesandjoseph2/Boots-Opticians-Daily-Commute</comments>
		<pubDate>Wed, 07 Apr 2010 18:17:27 +0000</pubDate>

		<dc:creator>James&#38;Joe</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">348093</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/4298/348093/Contact-Lens-Finger_lgSMALL.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/4298/348093/Contact-Lens-Finger_lgSMALL_o.jpg" align="left" /&#62; Boots Opticians - Daily Commute

 Press to play, press again to pause

While at Mother and alongside creative director Nik Studzinski we wrote this Boots Opticians radio spot which ran in late 2009.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>ASOS - My Style My Way</title>
		<link>http://cargocollective.com/jamesandjoseph2/ASOS-My-Style-My-Way</link>
		<comments>http://cargocollective.com/jamesandjoseph2/following/jamesandjoseph2/ASOS-My-Style-My-Way</comments>
		<pubDate>Wed, 07 Apr 2010 16:38:00 +0000</pubDate>

		<dc:creator>James&#38;Joe</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">347798</guid>
		<description> &#60;img src="http://payload.cargocollective.com/1/0/4298/347798/listening_to_radio3.jpg" border="0" width="670" height="811" width_o="670" height_o="811" src_o="http://payload.cargocollective.com/1/0/4298/347798/listening_to_radio3_o.jpg" align="left" /&#62;   ASOS - My Style My Way

 Press to play, press again to pause

This campaign was created while at Mother alongside Susan Hosking and Peter Robertson.

Before the ASOS TV idents were secured, the brief was originally to work on a radio campaign. Our scripts were built from observing how customers on ASOS.com often customise their unique style from a multitude of brands. We thought a great way to showcase this was through musicians, who also have their own unique style. The project than saw a number of musicians create songs using only the ASOS brands they love as lyrics.

We also presented additional material along with the radio adverts.

ASOS Carol Singing
At Christmas we would employ a team of goodlooking, well-ASOS-dressed carol singers to perform ASOS songs on busy high streets. Songs such as "Ding Dong Merrily on High" become "Billabong, Milly Moy, Kookai".

ASOS T-Shirts
ASOS customers design their own t-shirt by listing their favorite brands in the style of iconic Beatles T-Shirts.
For example:
Franklin&#38;
Marshall&#38;
D&#38;G

ASOS Artists
Visual artists and designers create print ads based around a list of their favourite brands. Artists could even paint directly onto billboards to create one off works of art.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Schweppes - Christmas Idents</title>
		<link>http://cargocollective.com/jamesandjoseph2/Schweppes-Christmas-Idents</link>
		<comments>http://cargocollective.com/jamesandjoseph2/following/jamesandjoseph2/Schweppes-Christmas-Idents</comments>
		<pubDate>Wed, 07 Apr 2010 15:30:44 +0000</pubDate>

		<dc:creator>James&#38;Joe</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">347701</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/4298/347701/SchweppesStill.jpg" border="0" width="670" height="375" width_o="670" height_o="375" src_o="http://payload.cargocollective.com/1/0/4298/347701/SchweppesStill_o.jpg" align="left" /&#62; Schweppes - Christmas Idents

While at Mother and alongside Susan Hosking and Peter Robertson we wrote a number of Schweppes 2009 Christmas Idents. 
(Offline edits are show to the left.)
We also created a billboard for the campaign.



&#60;img src="http://payload.cargocollective.com/1/0/4298/347701/SCHWEPPES BILLBOARD.jpg" border="0" width="670" height="380" width_o="670" height_o="380" src_o="http://payload.cargocollective.com/1/0/4298/347701/SCHWEPPES BILLBOARD_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

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