http://cargocollective.com Jae Jun Kim Thu, 23 May 2013 06:57:08 +0000 http://cargocollective.com en http://cargocollective.com/jaejunkim/Combantrin-Johnson-Johnson http://cargocollective.com/jaejunkim/following/jaejunkim/Combantrin-Johnson-Johnson Thu, 23 May 2013 06:57:08 +0000 Jae Jun Kim 3363162 I as the lead creative, was briefed to refresh the brand's look and feel coming into 2012, as Combantrin was looking at partnership agreements with Life Education/Happy Healthy Harold. I put together a mood board proposing a softer, and contemporary look that is less jarring than the previous Combantrin illustrations. The overall brand look for Combantrin was inspired by tactile children's storybooks with warm and fuzzy textures. I continued this aesthetic across the UI treatment of the website as well, adding elements of play where possible, such as the navigation bar. The buttons also have a hard boiled candy like feel to them. Johnson&Johnson loved the new visual direction of the digital channel so much that they requested print-ready versions of the work to be used in print. <img src="http://payload53.cargocollective.com/1/7/232895/3363162/combantrin-landing-page-v4.jpg" width="670" height="612" width_o="1182" height_o="1080" src_o="http://payload53.cargocollective.com/1/7/232895/3363162/combantrin-landing-page-v4_o.jpg" data-mid="17322334" border="0" align="left"/><img src="http://payload53.cargocollective.com/1/7/232895/3363162/combantrin-content-page-v4.jpg" width="670" height="902" width_o="1182" height_o="1592" src_o="http://payload53.cargocollective.com/1/7/232895/3363162/combantrin-content-page-v4_o.jpg" data-mid="17322358" border="0" align="left"/><img src="http://payload53.cargocollective.com/1/7/232895/3363162/happy-harold-and-combantrin-girl.jpg" width="670" height="948" width_o="1000" height_o="1415" src_o="http://payload53.cargocollective.com/1/7/232895/3363162/happy-harold-and-combantrin-girl_o.jpg" data-mid="17281356" border="0" align="left"/> I as the lead creative, was briefed to refresh the brand's look and feel coming into 2012, as Combantrin was looking at partnership agreements with Life... http://cargocollective.com/jaejunkim/LoLvainia-Faux-nation-branding http://cargocollective.com/jaejunkim/following/jaejunkim/LoLvainia-Faux-nation-branding Thu, 23 May 2013 06:56:48 +0000 Jae Jun Kim 3846280 Upon research into the controversial concept of nation branding, I drew an insight that nation brands are set of highly fictitious and idyllic constructed outlook of a country. The practice itself is inevitable in the context of globalisation/ Those countries that are able to tap into this sense of myth and gain the 'cool' factor, become masters of globalization, thus enjoy a much higher national reputation. As a creative response, I created a faux nation based around generation Y, called LoLvainia. I conceptualised a travel guide on Lolvainia, which includes information on their religion, social etiquettes, and useful language translations. The work celebrates kitsch materiality of gen Y and critiques of their myopic pursuit of material pleasure. I also considered an interactive/digital response, where the tourists and citizens of Lolvainia can tag their favorite 'hot-spots' on a map, such as "the best place to take your next Facebook profile picture", duckface is optional. The logo is 3D, because everything had to be 3D for the sake of being 3D in 2009; when this idea was conceived. <img src="http://payload77.cargocollective.com/1/7/232895/3846280/lolvainialogo.jpeg" width="600" height="239" width_o="600" height_o="239" src_o="http://payload77.cargocollective.com/1/7/232895/3846280/lolvainialogo_o.jpeg" data-mid="20044557" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/7/232895/3846280/lolvainia_cover.jpeg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload77.cargocollective.com/1/7/232895/3846280/lolvainia_cover_o.jpeg" data-mid="20044612" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/7/232895/3846280/lolvainia-booklet1vs2.jpeg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload77.cargocollective.com/1/7/232895/3846280/lolvainia-booklet1vs2_o.jpeg" data-mid="20044550" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/7/232895/3846280/lolvainia-booklet3v3.jpeg" width="600" height="363" width_o="600" height_o="363" src_o="http://payload77.cargocollective.com/1/7/232895/3846280/lolvainia-booklet3v3_o.jpeg" data-mid="20044551" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/7/232895/3846280/lolvainia-booklet4v2.jpeg" width="600" height="335" width_o="600" height_o="335" src_o="http://payload77.cargocollective.com/1/7/232895/3846280/lolvainia-booklet4v2_o.jpeg" data-mid="20044552" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/7/232895/3846280/lolvainia-booklet5v2.jpeg" width="600" height="370" width_o="600" height_o="370" src_o="http://payload77.cargocollective.com/1/7/232895/3846280/lolvainia-booklet5v2_o.jpeg" data-mid="20044553" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/7/232895/3846280/lolvainia-booklet6v2.jpeg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload77.cargocollective.com/1/7/232895/3846280/lolvainia-booklet6v2_o.jpeg" data-mid="20044554" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/7/232895/3846280/lolvainia-booklet9.jpeg" width="600" height="444" width_o="600" height_o="444" src_o="http://payload77.cargocollective.com/1/7/232895/3846280/lolvainia-booklet9_o.jpeg" data-mid="20044556" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/7/232895/3846280/lolvainia-booklet8.jpeg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload77.cargocollective.com/1/7/232895/3846280/lolvainia-booklet8_o.jpeg" data-mid="20044555" border="0" align="left"/> Upon research into the controversial concept of nation branding, I drew an insight that nation brands are set of highly fictitious and idyllic constructed outlook... http://cargocollective.com/jaejunkim/Nickelodeon http://cargocollective.com/jaejunkim/following/jaejunkim/Nickelodeon Sun, 19 May 2013 20:47:19 +0000 Jae Jun Kim 3840648 <img src="http://payload77.cargocollective.com/1/7/232895/3840648/NIA9801_slimefest_like.jpg" width="670" height="554" width_o="882" height_o="730" src_o="http://payload77.cargocollective.com/1/7/232895/3840648/NIA9801_slimefest_like_o.jpg" data-mid="20010058" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/7/232895/3840648/NIA9801_slimefest_a_tron_game.jpg" width="670" height="941" width_o="882" height_o="1240" src_o="http://payload77.cargocollective.com/1/7/232895/3840648/NIA9801_slimefest_a_tron_game_o.jpg" data-mid="22726517" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/7/232895/3840648/NIA9677_camp_orange_Episodes2.jpg" width="670" height="941" width_o="882" height_o="1240" src_o="http://payload77.cargocollective.com/1/7/232895/3840648/NIA9677_camp_orange_Episodes2_o.jpg" data-mid="20010088" border="0" align="left"/> User Interface design for Nickelodeon. Utilising the master look and feel from the logo, I created various buttons, and typographic elements to support the global branding. User Interface design for Nickelodeon. Utilising the master look and feel from the logo, I created various buttons, and typographic elements to support the global... http://cargocollective.com/jaejunkim/H-G http://cargocollective.com/jaejunkim/following/jaejunkim/H-G Sun, 19 May 2013 20:47:09 +0000 Jae Jun Kim 3371177 Start-up boutique's brand development project. I incorporated various co-design exercises including visual mapping, and exploring the brand as people/character to extract key visions of the client and built a bespoke and timeless brand communication. Blog <img src="http://payload53.cargocollective.com/1/7/232895/3371177/BLOG-DESIGN-v5-2012-original.jpg" width="670" height="1629" width_o="1439" height_o="3500" src_o="http://payload53.cargocollective.com/1/7/232895/3371177/BLOG-DESIGN-v5-2012-original_o.jpg" data-mid="17324783" border="0" align="left"/><img src="http://payload53.cargocollective.com/1/7/232895/3371177/edm.jpg" width="600" height="1638" width_o="600" height_o="1638" src_o="http://payload53.cargocollective.com/1/7/232895/3371177/edm_o.jpg" data-mid="17324773" border="0" align="left"/><img src="http://payload53.cargocollective.com/1/7/232895/3371177/holding-page-large-white-940.jpg" width="670" height="627" width_o="904" height_o="846" src_o="http://payload53.cargocollective.com/1/7/232895/3371177/holding-page-large-white-940_o.jpg" data-mid="17343017" border="0" align="left"/> Start-up boutique's brand development project. I incorporated various co-design exercises including visual mapping, and exploring the brand as people/character to... http://cargocollective.com/jaejunkim/d-Albora http://cargocollective.com/jaejunkim/following/jaejunkim/d-Albora Sun, 19 May 2013 20:46:53 +0000 Jae Jun Kim 3397983 The layout was inspired by tides of water, but interpreting this movement in a geometric and hard edged way, to reflect d'Albora's new logo. I set a grid structure in order to achieve this, giving every panel a lot of room to breathe in, just like the luxurious lifestyle that d'Albora services. Visit the site here <img src="http://payload54.cargocollective.com/1/7/232895/3397983/facebook-edm-v4.jpg" width="626" height="1243" width_o="626" height_o="1243" src_o="http://payload54.cargocollective.com/1/7/232895/3397983/facebook-edm-v4_o.jpg" data-mid="18597405" border="0" align="left"/> <img src="http://payload54.cargocollective.com/1/7/232895/3397983/01_d-Albora_Home.jpg" width="670" height="943" width_o="1162" height_o="1637" src_o="http://payload54.cargocollective.com/1/7/232895/3397983/01_d-Albora_Home_o.jpg" data-mid="17894391" border="0" align="left"/> <img src="http://payload54.cargocollective.com/1/7/232895/3397983/02_d-Albora_Marina_Overview.jpg" width="670" height="668" width_o="1162" height_o="1160" src_o="http://payload54.cargocollective.com/1/7/232895/3397983/02_d-Albora_Marina_Overview_o.jpg" data-mid="17894398" border="0" align="left"/> <img src="http://payload54.cargocollective.com/1/7/232895/3397983/03_d-Albora_Marina_Berthing_Options.jpg" width="670" height="641" width_o="1162" height_o="1113" src_o="http://payload54.cargocollective.com/1/7/232895/3397983/03_d-Albora_Marina_Berthing_Options_o.jpg" data-mid="17894403" border="0" align="left"/> <img src="http://payload54.cargocollective.com/1/7/232895/3397983/04_d-Albora_Marina_Where_We_Are.jpg" width="670" height="641" width_o="1162" height_o="1113" src_o="http://payload54.cargocollective.com/1/7/232895/3397983/04_d-Albora_Marina_Where_We_Are_o.jpg" data-mid="17894407" border="0" align="left"/> <img src="http://payload54.cargocollective.com/1/7/232895/3397983/06_d-Albora_Offers-Events_Event_Detail.jpg" width="670" height="641" width_o="1162" height_o="1113" src_o="http://payload54.cargocollective.com/1/7/232895/3397983/06_d-Albora_Offers-Events_Event_Detail_o.jpg" data-mid="17894419" border="0" align="left"/> The layout was inspired by tides of water, but interpreting this movement in a geometric and hard edged way, to reflect d'Albora's new logo. I set a grid structure... http://cargocollective.com/jaejunkim/Art-Direction-Typographic-Illustrative http://cargocollective.com/jaejunkim/following/jaejunkim/Art-Direction-Typographic-Illustrative Sun, 19 May 2013 20:46:38 +0000 Jae Jun Kim 3395589 These are various one-off posters, graphics, edms, and editorial contributions for clients ranging from FMCG to lifestyle brands. I've 100% art directed, designed and illustrated all the work to meet all communicative objectives. <img src="http://payload54.cargocollective.com/1/7/232895/3395589/typographic-poster.png" width="595" height="842" width_o="595" height_o="842" src_o="http://payload54.cargocollective.com/1/7/232895/3395589/typographic-poster_o.png" data-mid="17462292" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/7/232895/3395589/panadol_ecard.jpg" width="600" height="494" width_o="600" height_o="494" src_o="http://payload54.cargocollective.com/1/7/232895/3395589/panadol_ecard_o.jpg" data-mid="20629950" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/7/232895/3395589/amf_poste_v3.jpg" width="600" height="1277" width_o="600" height_o="1277" src_o="http://payload54.cargocollective.com/1/7/232895/3395589/amf_poste_v3_o.jpg" data-mid="19774058" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/7/232895/3395589/typographic_iamtype_spread.jpg" width="600" height="348" width_o="600" height_o="348" src_o="http://payload54.cargocollective.com/1/7/232895/3395589/typographic_iamtype_spread_o.jpg" data-mid="17462295" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/7/232895/3395589/lifestyle-media-logo-variations.jpg" width="600" height="688" width_o="600" height_o="688" src_o="http://payload54.cargocollective.com/1/7/232895/3395589/lifestyle-media-logo-variations_o.jpg" data-mid="17462301" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/7/232895/3395589/revlon_june_11_7.jpg" width="600" height="726" width_o="600" height_o="726" src_o="http://payload54.cargocollective.com/1/7/232895/3395589/revlon_june_11_7_o.jpg" data-mid="20629975" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/7/232895/3395589/profero_beach_party_in-situ.jpg" width="600" height="726" width_o="600" height_o="726" src_o="http://payload54.cargocollective.com/1/7/232895/3395589/profero_beach_party_in-situ_o.jpg" data-mid="20630077" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/7/232895/3395589/panadol_fathers_day.jpg" width="600" height="494" width_o="600" height_o="494" src_o="http://payload54.cargocollective.com/1/7/232895/3395589/panadol_fathers_day_o.jpg" data-mid="20793046" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/7/232895/3395589/goodlife3.jpg" width="600" height="600" width_o="600" height_o="600" src_o="http://payload54.cargocollective.com/1/7/232895/3395589/goodlife3_o.jpg" data-mid="21163253" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/7/232895/3395589/halloween_sml.jpg" width="600" height="600" width_o="600" height_o="600" src_o="http://payload54.cargocollective.com/1/7/232895/3395589/halloween_sml_o.jpg" data-mid="21876582" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/7/232895/3395589/happy_friday_share_this_graphi_o.png" width="600" height="600" width_o="600" height_o="600" src_o="http://payload54.cargocollective.com/1/7/232895/3395589/happy_friday_share_this_graphi_o_o.png" data-mid="23007639" border="0" align="left"/> These are various one-off posters, graphics, edms, and editorial contributions for clients ranging from FMCG to lifestyle brands. I've 100% art directed, designed... http://cargocollective.com/jaejunkim/Children-s-Panadol http://cargocollective.com/jaejunkim/following/jaejunkim/Children-s-Panadol Sun, 19 May 2013 20:46:25 +0000 Jae Jun Kim 3406445 The app 'Bub&Me' was designed in response to the 15 minutes of time that mother's have whilst they are breastfeeding. It provides relevant support tools and tips for breastfeeding mothers. <img src="http://payload55.cargocollective.com/1/7/232895/3406445/childrens1.jpg" width="670" height="796" width_o="755" height_o="898" src_o="http://payload55.cargocollective.com/1/7/232895/3406445/childrens1_o.jpg" data-mid="17523499" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/7/232895/3406445/childrens2.jpg" width="670" height="796" width_o="755" height_o="898" src_o="http://payload55.cargocollective.com/1/7/232895/3406445/childrens2_o.jpg" data-mid="17523500" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/7/232895/3406445/childrens3.jpg" width="670" height="796" width_o="755" height_o="898" src_o="http://payload55.cargocollective.com/1/7/232895/3406445/childrens3_o.jpg" data-mid="17523503" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/7/232895/3406445/childrens_panadol_4.jpg" width="670" height="796" width_o="670" height_o="796" src_o="http://payload55.cargocollective.com/1/7/232895/3406445/childrens_panadol_4_o.jpg" data-mid="21128407" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/7/232895/3406445/childrens_panadol_5.jpg" width="670" height="796" width_o="670" height_o="796" src_o="http://payload55.cargocollective.com/1/7/232895/3406445/childrens_panadol_5_o.jpg" data-mid="21128408" border="0" align="left"/> The app 'Bub&Me' was designed in response to the 15 minutes of time that mother's have whilst they are breastfeeding. It provides relevant support tools and tips... http://cargocollective.com/jaejunkim/Lovage http://cargocollective.com/jaejunkim/following/jaejunkim/Lovage Mon, 04 Mar 2013 22:57:29 +0000 Jae Jun Kim 4769839 A brand identity development project for an e-boutique that focuses on plant-based skincare of the highest quality. The key communicative objectives were to connote nature, premium, and a hint of the whimsical. I creatively directed and designed the following logo with custom typography with a proposed the colour palette to evenlope these brand values. <img src="http://payload123.cargocollective.com/1/7/232895/4769839/lovage_4.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload123.cargocollective.com/1/7/232895/4769839/lovage_4_o.jpg" data-mid="27447851" border="0" align="left"/><img src="http://payload123.cargocollective.com/1/7/232895/4769839/lovage_business_card2.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload123.cargocollective.com/1/7/232895/4769839/lovage_business_card2_o.jpg" data-mid="25462069" border="0" align="left"/><img src="http://payload123.cargocollective.com/1/7/232895/4769839/lovage_business_card.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload123.cargocollective.com/1/7/232895/4769839/lovage_business_card_o.jpg" data-mid="25462068" border="0" align="left"/> A brand identity development project for an e-boutique that focuses on plant-based skincare of the highest quality. The key communicative objectives were to connote... http://cargocollective.com/jaejunkim/Nature-s-Own http://cargocollective.com/jaejunkim/following/jaejunkim/Nature-s-Own Thu, 20 Sep 2012 09:13:33 +0000 Jae Jun Kim 3796776 At Pusher, we pitched for the digital component of Nature's Own new branding account 'What does your body want?.' I answered to this tagline through various pragmatic digital tools and experiences inspired by naturopathy. One of the concept is the experiential app for tablets which takes the user on a journey to that of a 'digital sanctuary' where one can replenish their mind through Nature's Own's selected audial and visual therapies via Spotify and Pinterest. We also designed a responsive website to ensure the new web experience is accessible on all platforms. <img src="http://payload74.cargocollective.com/1/7/232895/3796776/F_1.jpg" width="670" height="473" width_o="1191" height_o="842" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/F_1_o.jpg" data-mid="19762476" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/F_2.jpg" width="670" height="947" width_o="842" height_o="1191" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/F_2_o.jpg" data-mid="19762477" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/A_1.jpg" width="670" height="473" width_o="1191" height_o="842" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/A_1_o.jpg" data-mid="19762353" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/A_4.jpg" width="670" height="473" width_o="1191" height_o="842" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/A_4_o.jpg" data-mid="19762362" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/A_5.jpg" width="670" height="947" width_o="842" height_o="1191" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/A_5_o.jpg" data-mid="19762363" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/A_6.jpg" width="670" height="947" width_o="842" height_o="1191" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/A_6_o.jpg" data-mid="19762371" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/A_7.jpg" width="670" height="947" width_o="842" height_o="1191" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/A_7_o.jpg" data-mid="19762376" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/A_8.jpg" width="670" height="947" width_o="842" height_o="1191" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/A_8_o.jpg" data-mid="19762380" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/A_9.jpg" width="670" height="473" width_o="1191" height_o="842" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/A_9_o.jpg" data-mid="19762388" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/A_9_o.png" width="670" height="528" width_o="1191" height_o="939" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/A_9_o_o.png" data-mid="21506447" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/A_10.jpg" width="670" height="473" width_o="1191" height_o="842" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/A_10_o.jpg" data-mid="19762394" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/A_11.jpg" width="670" height="473" width_o="1191" height_o="842" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/A_11_o.jpg" data-mid="19762397" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/A_12.jpg" width="670" height="473" width_o="1191" height_o="842" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/A_12_o.jpg" data-mid="19762403" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/B_1.jpg" width="670" height="473" width_o="1191" height_o="842" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/B_1_o.jpg" data-mid="19762409" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/B_2.jpg" width="670" height="473" width_o="1191" height_o="842" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/B_2_o.jpg" data-mid="19762418" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/B_3.jpg" width="670" height="473" width_o="1191" height_o="842" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/B_3_o.jpg" data-mid="19762426" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/B_4.jpg" width="670" height="473" width_o="1191" height_o="842" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/B_4_o.jpg" data-mid="19762441" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/C_1.jpg" width="670" height="473" width_o="1191" height_o="842" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/C_1_o.jpg" data-mid="19762459" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/C_2.jpg" width="670" height="473" width_o="1191" height_o="842" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/C_2_o.jpg" data-mid="19762461" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/C_3.jpg" width="670" height="473" width_o="1191" height_o="842" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/C_3_o.jpg" data-mid="19762464" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/D_1.jpg" width="670" height="473" width_o="1191" height_o="842" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/D_1_o.jpg" data-mid="19762466" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/E_1.jpg" width="670" height="473" width_o="1191" height_o="842" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/E_1_o.jpg" data-mid="19762470" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/F_3.jpg" width="670" height="947" width_o="842" height_o="1191" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/F_3_o.jpg" data-mid="19762478" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796776/E_2.jpg" width="670" height="473" width_o="1191" height_o="842" src_o="http://payload74.cargocollective.com/1/7/232895/3796776/E_2_o.jpg" data-mid="19762472" border="0" align="left"/> At Pusher, we pitched for the digital component of Nature's Own new branding account 'What does your body want?.' I answered to this tagline through various... http://cargocollective.com/jaejunkim/Lorna-Jane http://cargocollective.com/jaejunkim/following/jaejunkim/Lorna-Jane Mon, 13 Aug 2012 09:26:26 +0000 Jae Jun Kim 3796847 The Move Nourish Believe movement is a socially activated campaign that leverages the highly engaged fans of Lorna Jane on Facebook. It encourages users to come together and participate in the movement that seeks to lobby the government to create an annual 'active nation day.' The MOVE NOURISH BELIEVE MOVEMENT aims to dedicate one day of the year to raise awareness of being active. Users participate by simply using a GPS based mobile app to participate in the movement. The data collected through the app is visualised on the micro site. These are the original interface/GUI and data visualisation concepts. The app is available for download here The microsite can be found here The app has hit no.1 on iTunes Health & Fitness chart in 4 days of release with over 19,000 participation in the first 4 days. This campaign contributed heavily to Pusher taking out the B&T Queensland Agency of the Year for 2012. The project was also a finalist for 19th AIMIA Awards under the Best Cross-Platform category. <img src="http://payload74.cargocollective.com/1/7/232895/3796847/AltA_1.jpg" width="670" height="736" width_o="1400" height_o="1538" src_o="http://payload74.cargocollective.com/1/7/232895/3796847/AltA_1_o.jpg" data-mid="19763026" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796847/AltA_2.jpg" width="670" height="792" width_o="1400" height_o="1656" src_o="http://payload74.cargocollective.com/1/7/232895/3796847/AltA_2_o.jpg" data-mid="19763030" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796847/AltA_3.jpg" width="670" height="796" width_o="755" height_o="898" src_o="http://payload74.cargocollective.com/1/7/232895/3796847/AltA_3_o.jpg" data-mid="19763031" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796847/1.jpg" width="670" height="796" width_o="670" height_o="796" src_o="http://payload74.cargocollective.com/1/7/232895/3796847/1_o.jpg" data-mid="20719750" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796847/3.jpg" width="670" height="796" width_o="670" height_o="796" src_o="http://payload74.cargocollective.com/1/7/232895/3796847/3_o.jpg" data-mid="20719754" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796847/4.jpg" width="670" height="796" width_o="670" height_o="796" src_o="http://payload74.cargocollective.com/1/7/232895/3796847/4_o.jpg" data-mid="20719756" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/7/232895/3796847/LJ_7.jpg" width="640" height="385" width_o="640" height_o="385" src_o="http://payload74.cargocollective.com/1/7/232895/3796847/LJ_7_o.jpg" data-mid="27972040" border="0" align="left"/> The Move Nourish Believe movement is a socially activated campaign that leverages the highly engaged fans of Lorna Jane on Facebook. It encourages users to come...