http://cargocollective.com Isabella Pipitone | Creative Wed, 31 Oct 2012 18:59:37 +0000 http://cargocollective.com en http://isabellapipitone.com/Hyper-Ben-PC-GAME http://isabellapipitone.com/following/isabellapipitone.com/Hyper-Ben-PC-GAME Wed, 31 Oct 2012 18:59:37 +0000 Isabella Pipitone | Creative 4356691 As part of our Showcase and final module at Hyper Island, we had the chance to set our own brief and explore a new topic that hadn't already been covered on the course. A small group of us formed to create from scratch a fully functioning computer game. Only having 3 weeks to do so meant we had work efficiently and smart. If you have a Windows computer, you can download the game here: http://www.sendspace.com/file/2u7y0e Sorry Macs. Not this time. <img src="http://payload102.cargocollective.com/1/1/34142/4356691/-13.jpeg" width="640" height="491" width_o="640" height_o="491" src_o="http://payload102.cargocollective.com/1/1/34142/4356691/-13_o.jpeg" data-mid="23040556" border="0" align="left"/><img src="http://payload102.cargocollective.com/1/1/34142/4356691/-2.jpeg" width="640" height="491" width_o="640" height_o="491" src_o="http://payload102.cargocollective.com/1/1/34142/4356691/-2_o.jpeg" data-mid="23040561" border="0" align="left"/><img src="http://payload102.cargocollective.com/1/1/34142/4356691/-3.jpeg" width="640" height="491" width_o="640" height_o="491" src_o="http://payload102.cargocollective.com/1/1/34142/4356691/-3_o.jpeg" data-mid="23040567" border="0" align="left"/><img src="http://payload102.cargocollective.com/1/1/34142/4356691/-4.jpeg" width="640" height="491" width_o="640" height_o="491" src_o="http://payload102.cargocollective.com/1/1/34142/4356691/-4_o.jpeg" data-mid="23040570" border="0" align="left"/><img src="http://payload102.cargocollective.com/1/1/34142/4356691/-5.jpeg" width="640" height="491" width_o="640" height_o="491" src_o="http://payload102.cargocollective.com/1/1/34142/4356691/-5_o.jpeg" data-mid="23040577" border="0" align="left"/><img src="http://payload102.cargocollective.com/1/1/34142/4356691/-6.jpeg" width="640" height="491" width_o="640" height_o="491" src_o="http://payload102.cargocollective.com/1/1/34142/4356691/-6_o.jpeg" data-mid="23040583" border="0" align="left"/><img src="http://payload102.cargocollective.com/1/1/34142/4356691/-8.jpeg" width="640" height="491" width_o="640" height_o="491" src_o="http://payload102.cargocollective.com/1/1/34142/4356691/-8_o.jpeg" data-mid="23040615" border="0" align="left"/><img src="http://payload102.cargocollective.com/1/1/34142/4356691/-9.jpeg" width="640" height="491" width_o="640" height_o="491" src_o="http://payload102.cargocollective.com/1/1/34142/4356691/-9_o.jpeg" data-mid="23040622" border="0" align="left"/><img src="http://payload102.cargocollective.com/1/1/34142/4356691/-10.jpeg" width="640" height="491" width_o="640" height_o="491" src_o="http://payload102.cargocollective.com/1/1/34142/4356691/-10_o.jpeg" data-mid="23040628" border="0" align="left"/><img src="http://payload102.cargocollective.com/1/1/34142/4356691/-11.jpeg" width="640" height="491" width_o="640" height_o="491" src_o="http://payload102.cargocollective.com/1/1/34142/4356691/-11_o.jpeg" data-mid="23040636" border="0" align="left"/><img src="http://payload102.cargocollective.com/1/1/34142/4356691/-12.jpeg" width="640" height="491" width_o="640" height_o="491" src_o="http://payload102.cargocollective.com/1/1/34142/4356691/-12_o.jpeg" data-mid="23040643" border="0" align="left"/> As part of our Showcase and final module at Hyper Island, we had the chance to set our own brief and explore a new topic that hadn't already been covered on the... http://isabellapipitone.com/Trindent-Loca-Ventana http://isabellapipitone.com/following/isabellapipitone.com/Trindent-Loca-Ventana Mon, 13 Aug 2012 07:15:14 +0000 Isabella Pipitone | Creative 3864290 Project done at Hyper Island. Brief Question: How can we liberate fun for the millennials in a tangible way? Trident believes that fun is serious business; its not just a diversion or a reward for work well done. Fun should be a part of everyday life, a way of life, a mindset and not ever limited to a time or a place. Fun is the key to unlocking our fullest potential, of being more productive and happier. Trident Presents: Loca Ventana A interactive window to the world which allows users to engage and have fun with others across the globe. Positioned in carefully selected locations, large screens prompt the passerby to take part in a challenge with their mobiles. Choose disco and dance, choose robot and robot yourself, choose foam and see what happens. It's all about the fun and the new connection. And if you complete the challenge you are gonna be rewarded with a pack of Trident gum. And you also have the option of sharing your experience through your social networks. In doing this you are also automatically entered into a competition to win a trip to the city which challenged you. *obs: the technology used in the project is powered by MO, a piece of software developed by Love a creative agency based in Manchester. Project done at Hyper Island. Brief Question: How can we liberate fun for the millennials in a tangible way? Trident believes that fun is serious business; its... http://isabellapipitone.com/Google-Cradle http://isabellapipitone.com/following/isabellapipitone.com/Google-Cradle Sat, 04 Aug 2012 13:09:33 +0000 Isabella Pipitone | Creative 3864255 Project done at Hyper Island. The Brief How can we use technology to improve the quality of healthcare for pregnant woman through childbirth and newborn children (0-6 months) in developing markets or poorer areas in developed markets? Reality Every year over half a million women die during childbirth or through related complications. And 99% of all maternal deaths in 2008 occurred in developing regions, with sub-Saharan Africa accounting for 57%. Solution Google Cradle. Cradle is an adaptable and scalable ecosystem that enables knowledge sharing between medical personel creating maximum impact with minimal effort. Google Cradle - Helping People Help People from kidswithsticks on Vimeo. Check the pitch presentation too: Project done at Hyper Island. The Brief How can we use technology to improve the quality of healthcare for pregnant woman through childbirth and newborn children... http://isabellapipitone.com/LUMEN-DASHBOARD http://isabellapipitone.com/following/isabellapipitone.com/LUMEN-DASHBOARD Tue, 26 Jun 2012 17:17:28 +0000 Isabella Pipitone | Creative 3657117 This project is a result of the Technology Module at Hyper Island. The brief given by The OTHER Media and the request was: explorer real time data for fashion brands. Paul Smith was used as a client example to the platform. - check the slideshow bellow in fullscreen. Fullscreen <img src="http://payload67.cargocollective.com/1/1/34142/3657117/Screen Shot 2012-06-27 at 1.25.39 AM.png" width="670" height="333" width_o="1220" height_o="607" src_o="http://payload67.cargocollective.com/1/1/34142/3657117/Screen Shot 2012-06-27 at 1.25.39 AM_o.png" data-mid="18973505" border="0" align="left"/> <img src="http://payload67.cargocollective.com/1/1/34142/3657117/Screen Shot 2012-06-27 at 1.26.03 AM.png" width="670" height="334" width_o="1219" height_o="608" src_o="http://payload67.cargocollective.com/1/1/34142/3657117/Screen Shot 2012-06-27 at 1.26.03 AM_o.png" data-mid="18973511" border="0" align="left"/> <img src="http://payload67.cargocollective.com/1/1/34142/3657117/Screen Shot 2012-06-27 at 1.26.26 AM.png" width="670" height="334" width_o="1218" height_o="608" src_o="http://payload67.cargocollective.com/1/1/34142/3657117/Screen Shot 2012-06-27 at 1.26.26 AM_o.png" data-mid="18973531" border="0" align="left"/> <img src="http://payload67.cargocollective.com/1/1/34142/3657117/Screen Shot 2012-06-27 at 1.26.42 AM.png" width="670" height="332" width_o="1216" height_o="603" src_o="http://payload67.cargocollective.com/1/1/34142/3657117/Screen Shot 2012-06-27 at 1.26.42 AM_o.png" data-mid="18973542" border="0" align="left"/> <img src="http://payload67.cargocollective.com/1/1/34142/3657117/Screen Shot 2012-06-27 at 1.27.14 AM.png" width="670" height="333" width_o="1217" height_o="605" src_o="http://payload67.cargocollective.com/1/1/34142/3657117/Screen Shot 2012-06-27 at 1.27.14 AM_o.png" data-mid="18973551" border="0" align="left"/> <img src="http://payload67.cargocollective.com/1/1/34142/3657117/Screen Shot 2012-06-27 at 1.27.28 AM.png" width="670" height="326" width_o="1217" height_o="593" src_o="http://payload67.cargocollective.com/1/1/34142/3657117/Screen Shot 2012-06-27 at 1.27.28 AM_o.png" data-mid="18973556" border="0" align="left"/> <img src="http://payload67.cargocollective.com/1/1/34142/3657117/login.jpg" width="670" height="408" width_o="1432" height_o="874" src_o="http://payload67.cargocollective.com/1/1/34142/3657117/login_o.jpg" data-mid="18974278" border="0" align="left"/> <img src="http://payload67.cargocollective.com/1/1/34142/3657117/IPAD-lumen_1.png" width="670" height="901" width_o="963" height_o="1296" src_o="http://payload67.cargocollective.com/1/1/34142/3657117/IPAD-lumen_1_o.png" data-mid="18974242" border="0" align="left"/> <img src="http://payload67.cargocollective.com/1/1/34142/3657117/Iphone-Lumen.png" width="670" height="1105" width_o="950" height_o="1568" src_o="http://payload67.cargocollective.com/1/1/34142/3657117/Iphone-Lumen_o.png" data-mid="18974255" border="0" align="left"/> <img src="http://payload67.cargocollective.com/1/1/34142/3657117/Iphone-Lumen2.png" width="670" height="1105" width_o="950" height_o="1568" src_o="http://payload67.cargocollective.com/1/1/34142/3657117/Iphone-Lumen2_o.png" data-mid="18974277" border="0" align="left"/> <img src="http://payload67.cargocollective.com/1/1/34142/3657117/Lumen-Board.jpg" width="670" height="846" width_o="1424" height_o="1800" src_o="http://payload67.cargocollective.com/1/1/34142/3657117/Lumen-Board_o.jpg" data-mid="18974282" border="0" align="left"/> <img src="http://payload67.cargocollective.com/1/1/34142/3657117/login.jpg" width="670" height="408" width_o="1432" height_o="874" src_o="http://payload67.cargocollective.com/1/1/34142/3657117/login_o.jpg" data-mid="18974278" border="0" align="left"/> This project is a result of the Technology Module at Hyper Island. The brief given by The OTHER Media and the request was: explorer real time data for fashion... http://isabellapipitone.com/Royal-Simple-Tastes-Better http://isabellapipitone.com/following/isabellapipitone.com/Royal-Simple-Tastes-Better Tue, 29 May 2012 05:18:07 +0000 Isabella Pipitone | Creative 3488957 In 2011, Royal created a new product on the market that would require a new advertising campaign: Royal Duo Magic - the only gelatin with 2 flavours in the same package. However, the brand had been away from the media for 5 years and would need repositioning. The first step was to establish that Royal needed to be closer to the real consumer of gelatin: mothers. We started to investigate this universe, trying to break taboos and raising hypotheses, all for the sake of turning those findings into a new communication-platform. The goal of creating closeness between the brand and the mothers was created to increase sales dramatically. For that, we created materials such as a documentary, a website and a book with the search results, a new positioning in social networks and a TV commercial. Because the brand had to be recognized as the source of this content, the PR strategy was key in making sure the subject was passed in a consistent way to the public. Execution - Quantitative and qualitative research with more than 1,000 mothers, as well as specialists in psychology, nutrition and education; - Book with all the research results; - Documentary; - Website; - Participation in Social Networks; - TV commercial. big credits: bruno sanchez Agency: Agência CASA (JWT GROUP) Awards Bronze Wave Festival 2012 - PR film book <img src="http://payload59.cargocollective.com/1/1/34142/3488957/brunosanchez-1.jpeg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload59.cargocollective.com/1/1/34142/3488957/brunosanchez-1_o.jpeg" data-mid="28738817" border="0" align="left"/><img src="http://payload59.cargocollective.com/1/1/34142/3488957/brunosanchez-2.jpeg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload59.cargocollective.com/1/1/34142/3488957/brunosanchez-2_o.jpeg" data-mid="28738820" border="0" align="left"/><img src="http://payload59.cargocollective.com/1/1/34142/3488957/brunosanchez-3.jpeg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload59.cargocollective.com/1/1/34142/3488957/brunosanchez-3_o.jpeg" data-mid="28738826" border="0" align="left"/><img src="http://payload59.cargocollective.com/1/1/34142/3488957/brunosanchez-4.jpeg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload59.cargocollective.com/1/1/34142/3488957/brunosanchez-4_o.jpeg" data-mid="28738828" border="0" align="left"/><img src="http://payload59.cargocollective.com/1/1/34142/3488957/brunosanchez-5.jpeg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload59.cargocollective.com/1/1/34142/3488957/brunosanchez-5_o.jpeg" data-mid="28738829" border="0" align="left"/><img src="http://payload59.cargocollective.com/1/1/34142/3488957/brunosanchez.jpeg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload59.cargocollective.com/1/1/34142/3488957/brunosanchez_o.jpeg" data-mid="28738830" border="0" align="left"/> In 2011, Royal created a new product on the market that would require a new advertising campaign: Royal Duo Magic - the only gelatin with 2 flavours in the same... http://isabellapipitone.com/SmartMarket http://isabellapipitone.com/following/isabellapipitone.com/SmartMarket Sun, 20 May 2012 14:10:49 +0000 Isabella Pipitone | Creative 3439914 Find grocery shopping tiresome and uninspiring? SmartMarket is the digital layer to your shopping experience and connects you to you and your friends' favorite recipes while getting you the best and most relevant deals on the fly. SmartMarket was developed through a three week strategy course at the Digital Media Management master program of Hyper Island Manchester by Alex Hunting (@alhunting), María Mayor ‏(@mmayor), Erik Rodin (@erikrodin), Isabella Pipitone (@isabellapenatti) and Richard Trovatten (@rtrovatten). The course and brief was designed by Mikael Ahlström (@mickeahl). Find grocery shopping tiresome and uninspiring? SmartMarket is the digital layer to your shopping experience and connects you to you and your friends' favorite... http://isabellapipitone.com/Nicotinell-Challenge http://isabellapipitone.com/following/isabellapipitone.com/Nicotinell-Challenge Wed, 11 May 2011 12:09:24 +0000 Isabella Pipitone | Creative 1430419 The Nicotinell Challenge is a mobile and facebook application for everyone who wants to quit smoking. In 2011 people want be part of digital stratosphere and start to get into good causes and new experiences. Why not be part of yours best friend, girlfriend, mother or brother´s biggest challenge? Smokers who want to quit don’t need to be intimidated; they need 24h of support and reasons to maintain the goal. And millions of them are struggling alone to stop smoking. WHY NOT HELP? FUTURE LIONS - NICOTINELL The Nicotinell Challenge is a mobile and facebook application for everyone who wants to quit smoking. In 2011 people want be part of digital stratosphere and... http://isabellapipitone.com/Google-Rent http://isabellapipitone.com/following/isabellapipitone.com/Google-Rent Wed, 11 May 2011 12:06:40 +0000 Isabella Pipitone | Creative 1430373 Renting, buying and selling can get simple, fun and fast. Imagine beeing able to find the perfect place for you at home or with your smartphone, anywhere, anytime. Google Rent allows you to discover and put new available places for sale or to rent on the market. Google Rent - As easy as it should be. By Gabriel Kolisch and Isabella Pipitone. Renting, buying and selling can get simple, fun and fast. Imagine beeing able to find the perfect place for you at home or with your smartphone, anywhere, anytime.... http://isabellapipitone.com/Veet-My-First-Time http://isabellapipitone.com/following/isabellapipitone.com/Veet-My-First-Time Mon, 07 Feb 2011 15:05:19 +0000 Isabella Pipitone | Creative 1029679 Teenage girls want to be popular. So we made a contest where they could compete for it. At Veet´s website, teenagers had to answer 3 questions about their lifes and dreams an than had to spread their interviews over the web and get more votes as possible. The prize? The most voted interview was published on one of the best teenager’s magazine in Brazil, along with an amazing photo session of the winner. To help the idea get even more relevant, we created a seeding strategy at a social network based on interviews (www.formspring.me). Hundreds of girls have migrated from formspring to the website and got into the contest. In 2 months, more than 5 million visits.1 million generated by Orkut communities. More than 8000 interviews registered and 2 millions votes. Agency: Euro RSCG 4D Brazil Teenage girls want to be popular. So we made a contest where they could compete for it. At Veet´s website, teenagers had to answer 3 questions about their lifes...