http://cargocollective.com Hiten Patel • Art Direction & Design Tue, 31 Jan 2012 20:40:58 +0000 http://cargocollective.com en http://cargocollective.com/hiten/HP-Makeover-Contest http://cargocollective.com/hiten/following/hiten/HP-Makeover-Contest Tue, 31 Jan 2012 20:40:58 +0000 Hiten Patel • Art Direction & Design 2499190 To drive more people to visit the HP Store Vancouver we developed a social contest where participants had to visit the HP Store and use the in-store kiosk to record and upload their video for a chance to win one of three amazing prize packs. Participates were also encouraged to share their creation via Facebook and Twitter to increase their chances of winning. Drives such as banner ads, in-mall displays and campus posters were also produced to help drive traffic. <img src="http://payload9.cargocollective.com/1/1/35655/2499190/1_1_700.jpg" width="700" height="490" width_o="700" height_o="490" src_o="http://payload9.cargocollective.com/1/1/35655/2499190/1_1_o.jpg" data-mid="12607539" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/1/35655/2499190/2_2_700.jpg" width="700" height="490" width_o="700" height_o="490" src_o="http://payload9.cargocollective.com/1/1/35655/2499190/2_2_o.jpg" data-mid="12607540" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/1/35655/2499190/7_700.jpg" width="700" height="490" width_o="700" height_o="490" src_o="http://payload9.cargocollective.com/1/1/35655/2499190/7_o.jpg" data-mid="12607385" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/1/35655/2499190/8_700.jpg" width="700" height="490" width_o="700" height_o="490" src_o="http://payload9.cargocollective.com/1/1/35655/2499190/8_o.jpg" data-mid="12607387" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/1/35655/2499190/5_700.jpg" width="700" height="490" width_o="700" height_o="490" src_o="http://payload9.cargocollective.com/1/1/35655/2499190/5_o.jpg" data-mid="12607376" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/1/35655/2499190/6_700.jpg" width="700" height="490" width_o="700" height_o="490" src_o="http://payload9.cargocollective.com/1/1/35655/2499190/6_o.jpg" data-mid="12607381" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/1/35655/2499190/4_700.jpg" width="700" height="490" width_o="700" height_o="490" src_o="http://payload9.cargocollective.com/1/1/35655/2499190/4_o.jpg" data-mid="12607374" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/1/35655/2499190/9_700.jpg" width="700" height="490" width_o="700" height_o="490" src_o="http://payload9.cargocollective.com/1/1/35655/2499190/9_o.jpg" data-mid="12607396" border="0" align="left"/> <img src="http://payload9.cargocollective.com/1/1/35655/2499190/10_700.jpg" width="700" height="490" width_o="700" height_o="490" src_o="http://payload9.cargocollective.com/1/1/35655/2499190/10_o.jpg" data-mid="12607691" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/1/35655/2499190/11_700.jpg" width="700" height="490" width_o="700" height_o="490" src_o="http://payload9.cargocollective.com/1/1/35655/2499190/11_o.jpg" data-mid="12607704" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/1/35655/2499190/12_700.jpg" width="700" height="490" width_o="700" height_o="490" src_o="http://payload9.cargocollective.com/1/1/35655/2499190/12_o.jpg" data-mid="12607706" border="0" align="left"/> To drive more people to visit the HP Store Vancouver we developed a social contest where participants had to visit the HP Store and use the in-store kiosk to record... http://cargocollective.com/hiten/Personal-Projects http://cargocollective.com/hiten/following/hiten/Personal-Projects Thu, 08 Dec 2011 21:58:58 +0000 Hiten Patel • Art Direction & Design 2431685 The Deskafé Logo design for our little 14th floor cubicle cafe. <img src="http://payload6.cargocollective.com/1/1/35655/2431685/deskafe_1a_700.jpg" width="700" height="550" width_o="700" height_o="550" src_o="http://payload6.cargocollective.com/1/1/35655/2431685/deskafe_1a_o.jpg" data-mid="12248807" border="0" align="left"/><img src="http://payload6.cargocollective.com/1/1/35655/2431685/deskafe_2_700.jpg" width="700" height="550" width_o="700" height_o="550" src_o="http://payload6.cargocollective.com/1/1/35655/2431685/deskafe_2_o.jpg" data-mid="12248409" border="0" align="left"/><img src="http://payload6.cargocollective.com/1/1/35655/2431685/deskafe_3_700.jpg" width="700" height="550" width_o="700" height_o="550" src_o="http://payload6.cargocollective.com/1/1/35655/2431685/deskafe_3_o.jpg" data-mid="12248526" border="0" align="left"/> Naval Poster Naval flag poster illustration. <img src="http://payload6.cargocollective.com/1/1/35655/2431685/Naval_Poster_700.jpg" width="700" height="434" width_o="700" height_o="434" src_o="http://payload6.cargocollective.com/1/1/35655/2431685/Naval_Poster_o.jpg" data-mid="13413696" border="0" align="left"/><img src="http://payload6.cargocollective.com/1/1/35655/2431685/Naval_Poster_1_700.jpg" width="700" height="434" width_o="700" height_o="434" src_o="http://payload6.cargocollective.com/1/1/35655/2431685/Naval_Poster_1_o.jpg" data-mid="13413695" border="0" align="left"/><img src="http://payload6.cargocollective.com/1/1/35655/2431685/Naval_Poster_2_700.jpg" width="700" height="434" width_o="700" height_o="434" src_o="http://payload6.cargocollective.com/1/1/35655/2431685/Naval_Poster_2_o.jpg" data-mid="13413694" border="0" align="left"/> The Deskafé Logo design for our little 14th floor cubicle cafe. Naval Poster Naval flag poster illustration. http://cargocollective.com/hiten/CameronHelps http://cargocollective.com/hiten/following/hiten/CameronHelps Thu, 08 Dec 2011 21:39:14 +0000 Hiten Patel • Art Direction & Design 1939470 CameronHelps is a teen suicide program that helps raise awareness of adolescent and teen suicide issues through a running program and other activities. The website was completely re-designed using WordPress as the CMS. This made it easier for charity members to update and maintain the site. A new identity for CameronHelps was also developed and illustrated for future use. <img src="http://payload.cargocollective.com/1/1/35655/1939470/cameronhelps_full_5_700.jpg" width="700" height="544" width_o="700" height_o="544" src_o="http://payload.cargocollective.com/1/1/35655/1939470/cameronhelps_full_5_o.jpg" data-mid="13412965" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35655/1939470/1a_cameronhelps_blog_700.jpg" width="700" height="387" width_o="700" height_o="387" src_o="http://payload.cargocollective.com/1/1/35655/1939470/1a_cameronhelps_blog_o.jpg" data-mid="9644277" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1939470/2a_cameronhelps_blog_700.jpg" width="700" height="387" width_o="700" height_o="387" src_o="http://payload.cargocollective.com/1/1/35655/1939470/2a_cameronhelps_blog_o.jpg" data-mid="9644281" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1939470/3a_cameronhelps_blog_700.jpg" width="700" height="387" width_o="700" height_o="387" src_o="http://payload.cargocollective.com/1/1/35655/1939470/3a_cameronhelps_blog_o.jpg" data-mid="9644282" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35655/1939470/4_cameronhelps_logo_4_700.jpg" width="700" height="636" width_o="700" height_o="636" src_o="http://payload.cargocollective.com/1/1/35655/1939470/4_cameronhelps_logo_4_o.jpg" data-mid="9644032" border="0" align="left"/> CameronHelps is a teen suicide program that helps raise awareness of adolescent and teen suicide issues through a running program and other activities. The... http://cargocollective.com/hiten/Photographer-Finder http://cargocollective.com/hiten/following/hiten/Photographer-Finder Thu, 08 Dec 2011 21:38:35 +0000 Hiten Patel • Art Direction & Design 2119563 Simple to use photographer directory makes it quick and easy to find the perfect photographer for your next project. <img src="http://payload.cargocollective.com/1/1/35655/2119563/2_700.jpg" width="700" height="741" width_o="700" height_o="741" src_o="http://payload.cargocollective.com/1/1/35655/2119563/2_o.jpg" data-mid="10564507" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/2119563/3_700.jpg" width="700" height="741" width_o="700" height_o="741" src_o="http://payload.cargocollective.com/1/1/35655/2119563/3_o.jpg" data-mid="10564509" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/2119563/1_1_700.jpg" width="700" height="741" width_o="700" height_o="741" src_o="http://payload.cargocollective.com/1/1/35655/2119563/1_1_o.jpg" data-mid="10570808" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/2119563/7_700.jpg" width="700" height="741" width_o="700" height_o="741" src_o="http://payload.cargocollective.com/1/1/35655/2119563/7_o.jpg" data-mid="10564607" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/2119563/8_700.jpg" width="700" height="741" width_o="700" height_o="741" src_o="http://payload.cargocollective.com/1/1/35655/2119563/8_o.jpg" data-mid="10564667" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/2119563/6_700.jpg" width="700" height="741" width_o="700" height_o="741" src_o="http://payload.cargocollective.com/1/1/35655/2119563/6_o.jpg" data-mid="10564514" border="0" align="left"/> Simple to use photographer directory makes it quick and easy to find the perfect photographer for your next project. http://cargocollective.com/hiten/HP-Retail-Kiosk http://cargocollective.com/hiten/following/hiten/HP-Retail-Kiosk Wed, 07 Sep 2011 19:18:15 +0000 Hiten Patel • Art Direction & Design 1971948 An in-store interactive display was designed to help small business owners find the technological solution that was right for them. Showing the difference between HP EliteBooks and ProBooks, an interactive guide was designed using traditional point-and-click environments as well as touch-based interfaces on HP TouchPads and HP SmartTouch devices. <img src="http://payload.cargocollective.com/1/1/35655/1971948/1-hp-kiosk-situ_700.jpg" width="700" height="602" width_o="700" height_o="602" src_o="http://payload.cargocollective.com/1/1/35655/1971948/1-hp-kiosk-situ_o.jpg" data-mid="9786797" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1971948/2-hp-kiosk-situ_700.jpg" width="700" height="602" width_o="700" height_o="602" src_o="http://payload.cargocollective.com/1/1/35655/1971948/2-hp-kiosk-situ_o.jpg" data-mid="9786798" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1971948/3-hp-kiosk-situ_700.jpg" width="700" height="602" width_o="700" height_o="602" src_o="http://payload.cargocollective.com/1/1/35655/1971948/3-hp-kiosk-situ_o.jpg" data-mid="9786799" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1971948/4-hp-kiosk-situ_700.jpg" width="700" height="602" width_o="700" height_o="602" src_o="http://payload.cargocollective.com/1/1/35655/1971948/4-hp-kiosk-situ_o.jpg" data-mid="9786800" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1971948/6a-hp-kiosk-situ_700.jpg" width="700" height="602" width_o="700" height_o="602" src_o="http://payload.cargocollective.com/1/1/35655/1971948/6a-hp-kiosk-situ_o.jpg" data-mid="9786914" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1971948/hp-kiosk-situ_700.jpg" width="700" height="602" width_o="700" height_o="602" src_o="http://payload.cargocollective.com/1/1/35655/1971948/hp-kiosk-situ_o.jpg" data-mid="13438254" border="0" align="left"/> An in-store interactive display was designed to help small business owners find the technological solution that was right for them. Showing the difference between... http://cargocollective.com/hiten/Cadillac-Owners-Center http://cargocollective.com/hiten/following/hiten/Cadillac-Owners-Center Fri, 02 Sep 2011 20:51:57 +0000 Hiten Patel • Art Direction & Design 1949534 2010 marked the launch of the all-new Cadillac Owners Centre, an online destination for owners to find the latest news, exclusive perks and information pertaining to their own vehicle. This traditional DM piece was the first communication owners received regarding this new platform with a strong drive online. <img src="http://payload.cargocollective.com/1/1/35655/1949534/3_cadocdmasset_700.jpg" width="700" height="535" width_o="700" height_o="535" src_o="http://payload.cargocollective.com/1/1/35655/1949534/3_cadocdmasset_o.jpg" data-mid="9663857" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35655/1949534/1_cadocdminside_700.jpg" width="700" height="358" width_o="700" height_o="358" src_o="http://payload.cargocollective.com/1/1/35655/1949534/1_cadocdminside_o.jpg" data-mid="9663805" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1949534/2_cadocdminside_700.jpg" width="700" height="358" width_o="700" height_o="358" src_o="http://payload.cargocollective.com/1/1/35655/1949534/2_cadocdminside_o.jpg" data-mid="9663806" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1949534/3_cadocdminside_700.jpg" width="700" height="358" width_o="700" height_o="358" src_o="http://payload.cargocollective.com/1/1/35655/1949534/3_cadocdminside_o.jpg" data-mid="9663808" border="0" align="left"/> 2010 marked the launch of the all-new Cadillac Owners Centre, an online destination for owners to find the latest news, exclusive perks and information pertaining... http://cargocollective.com/hiten/RBC-Life-etc http://cargocollective.com/hiten/following/hiten/RBC-Life-etc Fri, 02 Sep 2011 20:28:21 +0000 Hiten Patel • Art Direction & Design 1949447 RBC Life is a magazine in part of the RBC Rewards program. This promotional guide displays a variety of items, from the useful and everyday, to the lavish and exciting. How members chose to reward themselves was entirely up to them. <img src="http://payload.cargocollective.com/1/1/35655/1949447/2_rbclifeetc_700.jpg" width="700" height="1100" width_o="700" height_o="1100" src_o="http://payload.cargocollective.com/1/1/35655/1949447/2_rbclifeetc_o.jpg" data-mid="9663648" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1949447/1_rbclifeetc_700.jpg" width="700" height="1100" width_o="700" height_o="1100" src_o="http://payload.cargocollective.com/1/1/35655/1949447/1_rbclifeetc_o.jpg" data-mid="9663647" border="0" align="left"/> RBC Life is a magazine in part of the RBC Rewards program. This promotional guide displays a variety of items, from the useful and everyday, to the lavish and... http://cargocollective.com/hiten/RBC-Rewards http://cargocollective.com/hiten/following/hiten/RBC-Rewards Fri, 02 Sep 2011 20:28:21 +0000 Hiten Patel • Art Direction & Design 1949497 The RBC Rewards program was in need of updating the look for their annual rewards catalogues. Wanting to do something entirely different than years passed, we concepted the idea of showing each member how redeeming these rewards could actually help in the adventures of the everyday. <img src="http://payload.cargocollective.com/1/1/35655/1949497/1_rbcrewards_700.jpg" width="700" height="1053" width_o="700" height_o="1053" src_o="http://payload.cargocollective.com/1/1/35655/1949497/1_rbcrewards_o.jpg" data-mid="9663638" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1949497/2_rbcrewards_700.jpg" width="700" height="1053" width_o="700" height_o="1053" src_o="http://payload.cargocollective.com/1/1/35655/1949497/2_rbcrewards_o.jpg" data-mid="9663639" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1949497/3_rbcrewards_700.jpg" width="700" height="1053" width_o="700" height_o="1053" src_o="http://payload.cargocollective.com/1/1/35655/1949497/3_rbcrewards_o.jpg" data-mid="9663640" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1949497/4_rbcrewards_700.jpg" width="700" height="1053" width_o="700" height_o="1053" src_o="http://payload.cargocollective.com/1/1/35655/1949497/4_rbcrewards_o.jpg" data-mid="9663641" border="0" align="left"/> The RBC Rewards program was in need of updating the look for their annual rewards catalogues. Wanting to do something entirely different than years passed, we... http://cargocollective.com/hiten/Toronto-Area-Dealers http://cargocollective.com/hiten/following/hiten/Toronto-Area-Dealers Fri, 02 Sep 2011 20:03:23 +0000 Hiten Patel • Art Direction & Design 1949438 The Toronto Area Dealers Group wanted a fresh take on their current website. Working alongside an IA, we streamlined the entire process, identifying what information was the most relevant for the user. My favourite aspect of this site is its use of the promotional panels. They seamlessly float over the customized Google Maps interface, making it easy than ever for the user to switch between the two without losing track of their location on the map. <img src="http://payload.cargocollective.com/1/1/35655/1949438/torontoareadealer_full_700.jpg" width="700" height="544" width_o="700" height_o="544" src_o="http://payload.cargocollective.com/1/1/35655/1949438/torontoareadealer_full_o.jpg" data-mid="13413081" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35655/1949438/1_gta_site_700.jpg" width="700" height="387" width_o="700" height_o="387" src_o="http://payload.cargocollective.com/1/1/35655/1949438/1_gta_site_o.jpg" data-mid="9663347" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1949438/2_gta_site_700.jpg" width="700" height="387" width_o="700" height_o="387" src_o="http://payload.cargocollective.com/1/1/35655/1949438/2_gta_site_o.jpg" data-mid="9663348" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1949438/3_gta_site_700.jpg" width="700" height="387" width_o="700" height_o="387" src_o="http://payload.cargocollective.com/1/1/35655/1949438/3_gta_site_o.jpg" data-mid="9663349" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1949438/4_gta_site_700.jpg" width="700" height="387" width_o="700" height_o="387" src_o="http://payload.cargocollective.com/1/1/35655/1949438/4_gta_site_o.jpg" data-mid="9663351" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1949438/2_700.jpg" width="700" height="387" width_o="700" height_o="387" src_o="http://payload.cargocollective.com/1/1/35655/1949438/2_o.jpg" data-mid="10570793" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1949438/3_700.jpg" width="700" height="387" width_o="700" height_o="387" src_o="http://payload.cargocollective.com/1/1/35655/1949438/3_o.jpg" data-mid="10570794" border="0" align="left"/> The Toronto Area Dealers Group wanted a fresh take on their current website. Working alongside an IA, we streamlined the entire process, identifying what... http://cargocollective.com/hiten/Gibson-s-Finest-Fan http://cargocollective.com/hiten/following/hiten/Gibson-s-Finest-Fan Fri, 02 Sep 2011 17:28:31 +0000 Hiten Patel • Art Direction & Design 1948918 Annually, Gibson’s Finest Whiskey and the Canadian Football League come together to find the CFL’s Biggest Fan. This year, we re-branded the competition with a clean and bold identity, which was used across all media – TV, print, digital and in-stadium promotional pieces. The site was also redesigned to work within the Facebook platform. <img src="http://payload.cargocollective.com/1/1/35655/1948918/gibonsfinestfull_700.jpg" width="700" height="544" width_o="700" height_o="544" src_o="http://payload.cargocollective.com/1/1/35655/1948918/gibonsfinestfull_o.jpg" data-mid="13413042" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35655/1948918/1_gibsonsfinest_700.jpg" width="700" height="387" width_o="700" height_o="387" src_o="http://payload.cargocollective.com/1/1/35655/1948918/1_gibsonsfinest_o.jpg" data-mid="9660967" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1948918/2_gibsonsfinest_700.jpg" width="700" height="387" width_o="700" height_o="387" src_o="http://payload.cargocollective.com/1/1/35655/1948918/2_gibsonsfinest_o.jpg" data-mid="9660969" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1948918/3_gibsonsfinest_700.jpg" width="700" height="387" width_o="700" height_o="387" src_o="http://payload.cargocollective.com/1/1/35655/1948918/3_gibsonsfinest_o.jpg" data-mid="9660970" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1948918/4_gibsonsfinest_700.jpg" width="700" height="387" width_o="700" height_o="387" src_o="http://payload.cargocollective.com/1/1/35655/1948918/4_gibsonsfinest_o.jpg" data-mid="9660972" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1948918/5_gibsonsfinest_700.jpg" width="700" height="387" width_o="700" height_o="387" src_o="http://payload.cargocollective.com/1/1/35655/1948918/5_gibsonsfinest_o.jpg" data-mid="9660973" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1948918/2_700.jpg" width="700" height="387" width_o="700" height_o="387" src_o="http://payload.cargocollective.com/1/1/35655/1948918/2_o.jpg" data-mid="10571088" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1948918/1_700.jpg" width="700" height="387" width_o="700" height_o="387" src_o="http://payload.cargocollective.com/1/1/35655/1948918/1_o.jpg" data-mid="10571085" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35655/1948918/7_gibsonsfinest_700.jpg" width="700" height="542" width_o="700" height_o="542" src_o="http://payload.cargocollective.com/1/1/35655/1948918/7_gibsonsfinest_o.jpg" data-mid="9661177" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35655/1948918/8_gibsonsfinest_700.jpg" width="700" height="297" width_o="792" height_o="337" src_o="http://payload.cargocollective.com/1/1/35655/1948918/8_gibsonsfinest_o.jpg" data-mid="9661399" border="0" align="left"/> Annually, Gibson’s Finest Whiskey and the Canadian Football League come together to find the CFL’s Biggest Fan. This year, we re-branded the competition with a...