http://cargocollective.com Jarrod Higgins - Wieden + Kennedy Copywriter/Non-traditional Creative Mon, 22 Apr 2013 12:57:00 +0000 http://cargocollective.com en http://cargocollective.com/higgins/Super-Important-Test http://cargocollective.com/higgins/following/higgins/Super-Important-Test Mon, 22 Apr 2013 12:57:00 +0000 Jarrod Higgins - Wieden + Kennedy Copywriter/Non-traditional Creative 5449155 Oreo Super Important Test <img src="http://payload157.cargocollective.com/1/0/22013/5449155/horse.jpg" width="670" height="300" width_o="670" height_o="300" src_o="http://payload157.cargocollective.com/1/0/22013/5449155/horse_o.jpg" data-mid="30251998" border="0" align="left"/> The Brief Encourage Oreo fans to decide if they like the Cookies or the Créme better. What we did Since both Cookies and Créme are awesome, we made a website that rewards you regardless of what you chose by showing you one of thirty four congratulations videos we made. By collaborating with directors in six different time zones, we made sure each video was as unique and crazy as possible. <img src="http://payload157.cargocollective.com/1/0/22013/5449155/blah.jpg" width="560" height="315" width_o="560" height_o="315" src_o="http://payload157.cargocollective.com/1/0/22013/5449155/blah_o.jpg" data-mid="30332390" border="0" align="left"/> Video Highlights Oreo Super Important Test The Brief Encourage Oreo fans to decide if they like the Cookies or the Créme better. What we did Since both Cookies and Créme are... http://cargocollective.com/higgins/Mr-Wolfdog http://cargocollective.com/higgins/following/higgins/Mr-Wolfdog Mon, 22 Apr 2013 12:54:18 +0000 Jarrod Higgins - Wieden + Kennedy Copywriter/Non-traditional Creative 5449168 Mr. Wolfdog <img src="http://payload157.cargocollective.com/1/0/22013/5449168/genius2.jpg" width="652" height="367" width_o="652" height_o="367" src_o="http://payload157.cargocollective.com/1/0/22013/5449168/genius2_o.jpg" data-mid="30250837" border="0" align="left"/> The Brief Make the Old Spice Wild Collection the wildest deodorant brand in the world. What we did To do wild marketing, Old Spice hired a wild expert: a blood-thirsty wolf named Mr. Wolfdog. Over the course of a week, he created Old Spice marketing on over a dozen different platforms. Everything from interviewing interns live on Google Hangouts, creating 3D How-To-Succeed-At-Business Videos, and releasing an album of business music. Highlights Wolfdog introduces himself Wolfdog played Call of Duty on XBox Live with fans. (Technically, he talked while a 16 year old ringer played, but...details) Live intern interviews on Google Hangout Released "Night Business," an album for the workplace. Night Business by Mr. Wolfdog Fired, but first, piano Mr. Wolfdog The Brief Make the Old Spice Wild Collection the wildest deodorant brand in the world. What we did To do wild marketing, Old Spice hired a wild... http://cargocollective.com/higgins/My-Music-Videos http://cargocollective.com/higgins/following/higgins/My-Music-Videos Fri, 15 Mar 2013 20:40:11 +0000 Jarrod Higgins - Wieden + Kennedy Copywriter/Non-traditional Creative 249040 TubaScratching Fiddy fo' (My rap group) Haiti Relief Party Pride of Oklahoma Tuba POV TubaScratching Fiddy fo' (My rap group) Haiti Relief Party Pride of Oklahoma Tuba POV http://cargocollective.com/higgins/Hot-dog-trebuchet http://cargocollective.com/higgins/following/higgins/Hot-dog-trebuchet Fri, 15 Mar 2013 20:40:10 +0000 Jarrod Higgins - Wieden + Kennedy Copywriter/Non-traditional Creative 2720100 Hot dog trebuchet from Jarrod Higgins on Vimeo.This is a hot dog trebuchet David Neevel and I made for W+K's Studio Hot Dog Party. It throws hot dogs at castles and off balconies at beauty school students. Make sure to take note of the intricate hot dog paintings on the upper brackets at the end of the video. Please excuse weiner jokes from tipsy strangers. Thanks to my friend Greg for all of his trebuchet knowledge. I promise you will get your book back. Hot dog trebuchet from Jarrod Higgins on Vimeo.This is a hot dog trebuchet David Neevel and I made for W+K's Studio Hot Dog Party. It throws hot dogs at castles and... http://cargocollective.com/higgins/WALLY-BORTZ-WON-T-DIE http://cargocollective.com/higgins/following/higgins/WALLY-BORTZ-WON-T-DIE Fri, 15 Mar 2013 20:40:10 +0000 Jarrod Higgins - Wieden + Kennedy Copywriter/Non-traditional Creative 248710 This campaign is spec work but it's pretty cool. Integrated Campaign This is a grassroots campaign for an 80 year-old, irrelevant brand; a doctor. Specifically, Dr. Wally Bortz and his message of longevity. He's real, he's seen this, he cried happy tears. The campaign utilized Facebook, apparel, word of mouth, Twitter, Hulu, Nike+, and Las Vegas Casinos. Fullscreen <img src="http://payload.cargocollective.com/1/0/22013/248710/untitled_13.gif" width="566" height="257" width_o="566" height_o="257" src_o="http://payload.cargocollective.com/1/0/22013/248710/untitled_13_o.gif" data-mid="1181668" border="0" align="left"/> The Challenge Dr. Wally Bortz is a charismatic older gentleman who has an important, if familiar, message; take care of your body and you will live a long, happy life. Young people are going to hear this message and file it into a category called "heard it/don't care." But they need to care. Our challenge was to get the attention of young people in a very competitive environment, and inspire them to get healthy, and we did so by creating a movement called "Wally Bortz Won't Die." Campaign Site The campaign site featured Nike+ Integration, a photo blog, a way of comparing workout stats with Dr. Bortz, the "Days of Defiance" widget that shows all the things Bortz wouldn't have seen if he'd lived the average American life span, a shop, and a way to join the movement. <img src="http://payload.cargocollective.com/1/0/22013/248710/bortzHomepage.jpg" width="670" height="473" width_o="800" height_o="565" src_o="http://payload.cargocollective.com/1/0/22013/248710/bortzHomepage_o.jpg" data-mid="1318924" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/22013/248710/Picture 8.png" width="397" height="206" width_o="397" height_o="206" src_o="http://payload.cargocollective.com/1/0/22013/248710/Picture 8_o.png" data-mid="1267288" border="0" align="left"/> Twitter Contest of Death (Literally) To start driving people to the home page, we started a twitter contest that worked like this; if people followed him, they were assigned a day of the year between now and his 100th birthday. If he dies BEFORE he turned 100 and he died on your day, you got $10k out of his will. If he defied the odds and reached 100, you were asked to spread his message to one other person. <img src="http://payload.cargocollective.com/1/0/22013/248710/facebook.jpg" width="670" height="424" width_o="670" height_o="424" src_o="http://payload.cargocollective.com/1/0/22013/248710/facebook_o.jpg" data-mid="1277918" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/22013/248710/wally6.jpg" width="670" height="349" width_o="700" height_o="365" src_o="http://payload.cargocollective.com/1/0/22013/248710/wally6_o.jpg" data-mid="1074336" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/22013/248710/wally4.jpg" width="670" height="347" width_o="700" height_o="363" src_o="http://payload.cargocollective.com/1/0/22013/248710/wally4_o.jpg" data-mid="1074297" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/22013/248710/wall3.jpg" width="670" height="424" width_o="700" height_o="444" src_o="http://payload.cargocollective.com/1/0/22013/248710/wall3_o.jpg" data-mid="1074369" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/22013/248710/wall2.png" width="670" height="318" width_o="700" height_o="333" src_o="http://payload.cargocollective.com/1/0/22013/248710/wall2_o.png" data-mid="1074379" border="0" align="left"/> Only the Old die Young A TV show in which renowned Dr. Walter Bortz tests his belief that a healthy 70-old is in the same shape as an unhealthy 40 year-old by making them compete in mental and physical challenges. Credits: Creative Technologist: Jarrod Higgins Copywriter: David Canavan Art Director: Laura Fallon Strategist: Gloria Omaswa Brand Manager: Alec Black My role in this campaign was as a creative technologist, meaning I was a part of the entire creative process, but focused more of my attention on the digital piece of the ecosystem. This campaign is spec work but it's pretty cool. Integrated Campaign This is a grassroots campaign for an 80 year-old, irrelevant brand; a doctor. Specifically,... http://cargocollective.com/higgins/Anne-Lisa-Frank http://cargocollective.com/higgins/following/higgins/Anne-Lisa-Frank Fri, 15 Mar 2013 20:40:04 +0000 Jarrod Higgins - Wieden + Kennedy Copywriter/Non-traditional Creative 2553168 <img src="http://payload12.cargocollective.com/1/0/22013/2553168/annefrankgood.jpg" width="670" height="867" width_o="2048" height_o="2650" src_o="http://payload12.cargocollective.com/1/0/22013/2553168/annefrankgood_o.jpg" data-mid="12890721" border="0" align="left"/> http://cargocollective.com/higgins/Awards http://cargocollective.com/higgins/following/higgins/Awards Mon, 25 Jun 2012 19:07:27 +0000 Jarrod Higgins - Wieden + Kennedy Copywriter/Non-traditional Creative 3649977 <img src="http://payload67.cargocollective.com/1/0/22013/3649977/awds.jpg" width="219" height="141" width_o="219" height_o="141" src_o="http://payload67.cargocollective.com/1/0/22013/3649977/awds_o.jpg" data-mid="19171125" border="0" align="left"/> Here they are! I hope you weren't looking for a bigger picture. -Silver One Show Pencil 2012 -Silver One Show Pencil 2012 -Gold One Show Pencil 2012 -Bronze Cannes Cyber Lion 2012 -Bronze Cannes Cyber Lion 2012 -Silver Cannes Integrated Lion 2012 -AICP Next Social 2012 -Webby People's Voice Award 2012 -Webby People's Voice Award 2012 -Webby People's Voice Award 2012 Here they are! I hope you weren't looking for a bigger picture. -Silver One Show Pencil 2012 -Silver One Show Pencil 2012 -Gold One Show Pencil 2012 -Bronze... http://cargocollective.com/higgins/Prometheus-Movie-Tagline http://cargocollective.com/higgins/following/higgins/Prometheus-Movie-Tagline Fri, 01 Jun 2012 17:19:39 +0000 Jarrod Higgins - Wieden + Kennedy Copywriter/Non-traditional Creative 3513503 <img src="http://payload60.cargocollective.com/1/0/22013/3513503/prometheus-imax-posterResized.jpg" width="670" height="974" width_o="2048" height_o="2977" src_o="http://payload60.cargocollective.com/1/0/22013/3513503/prometheus-imax-posterResized_o.jpg" data-mid="18142794" border="0" align="left"/> I wrote this tagline for Ridley Scott's newest film in the Aliens franchise - Prometheus. The poster was designed by Mike Weihs and creatively dIrected by Eric Baldwin. I wrote this tagline for Ridley Scott's newest film in the Aliens franchise - Prometheus. The poster was designed by Mike Weihs and creatively dIrected by Eric... http://cargocollective.com/higgins/My-Poetry-Book http://cargocollective.com/higgins/following/higgins/My-Poetry-Book Mon, 05 Mar 2012 18:41:19 +0000 Jarrod Higgins - Wieden + Kennedy Copywriter/Non-traditional Creative 2943547 A book of poetry I made by copying and pasting YouTube comments together in a Word document. For sale at Powell's Books. <img src="http://payload32.cargocollective.com/1/0/22013/2943547/photo.JPG" width="670" height="897" width_o="1936" height_o="2592" src_o="http://payload32.cargocollective.com/1/0/22013/2943547/photo_o.JPG" data-mid="14986162" border="0" align="left"/><img src="http://payload32.cargocollective.com/1/0/22013/2943547/photo2.JPG" width="670" height="897" width_o="1529" height_o="2048" src_o="http://payload32.cargocollective.com/1/0/22013/2943547/photo2_o.JPG" data-mid="14986153" border="0" align="left"/><img src="http://payload32.cargocollective.com/1/0/22013/2943547/photo3.JPG" width="670" height="897" width_o="1936" height_o="2592" src_o="http://payload32.cargocollective.com/1/0/22013/2943547/photo3_o.JPG" data-mid="14986150" border="0" align="left"/><img src="http://payload32.cargocollective.com/1/0/22013/2943547/photo4.JPG" width="670" height="897" width_o="1936" height_o="2592" src_o="http://payload32.cargocollective.com/1/0/22013/2943547/photo4_o.JPG" data-mid="14986147" border="0" align="left"/> A book of poetry I made by copying and pasting YouTube comments together in a Word document. For sale at Powell's Books. http://cargocollective.com/higgins/Fabio-s-Reddit-AMA http://cargocollective.com/higgins/following/higgins/Fabio-s-Reddit-AMA Thu, 01 Mar 2012 16:02:15 +0000 Jarrod Higgins - Wieden + Kennedy Copywriter/Non-traditional Creative 2917600 Fabio did an AMA (Ask me anything) on Reddit while his campaign was going on. David Neevel and I helped Fabio answer questions and suggested funny answers when he didn't know what to say. It went pretty well - the post was on the front page despite some massive downvoting from Old Old Spice Guy fans. There's some funny stuff in here. Click here to see the AMA on Reddit. <img src="http://payload30.cargocollective.com/1/0/22013/2917600/Screen shot 2012-03-01 at 2.00.24 PM.png" width="670" height="290" width_o="1028" height_o="445" src_o="http://payload30.cargocollective.com/1/0/22013/2917600/Screen shot 2012-03-01 at 2.00.24 PM_o.png" data-mid="14845447" border="0" align="left"/> Fabio did an AMA (Ask me anything) on Reddit while his campaign was going on. David Neevel and I helped Fabio answer questions and suggested funny answers when he...