http://cargocollective.com Henrique Lima Mon, 10 Jan 2011 07:20:18 +0000 http://cargocollective.com en http://cargocollective.com/henriquelima/Encontros http://cargocollective.com/henriquelima/following/henriquelima/Encontros Mon, 10 Jan 2011 07:20:18 +0000 Henrique Lima 8117 We needed to make a video for Piauí Magazine. We had no budget so all the animation had to be done on our own, but the brief was that we needed to somehow use the magazine physically. We decided to set up a small studio and created this story with the magazines and their articles. We needed to make a video for Piauí Magazine. We had no budget so all the animation had to be done on our own, but the brief was that we needed to somehow use the... http://cargocollective.com/henriquelima/Sou-Corinthiano-Roxo http://cargocollective.com/henriquelima/following/henriquelima/Sou-Corinthiano-Roxo Thu, 02 Sep 2010 12:47:57 +0000 Henrique Lima 8064 Nike created a comemorative jersey to incentivate the team to get past recent rough times. The shirt and campaign are purple, which symbolizes fanatism, and the simple 2 color illustrations follow the concept. <img src="http://payload.cargocollective.com/1/0/1156/8064/img_work_14_a.jpg" width="492" height="743" width_o="492" height_o="743" src_o="http://payload.cargocollective.com/1/0/1156/8064/img_work_14_a_o.jpg" data-mid="28114" border="0" align="left"/> Nike created a comemorative jersey to incentivate the team to get past recent rough times. The shirt and campaign are purple, which symbolizes fanatism, and the... http://cargocollective.com/henriquelima/Play-TV http://cargocollective.com/henriquelima/following/henriquelima/Play-TV Thu, 02 Sep 2010 12:47:43 +0000 Henrique Lima 13627 PlayTV asked us to rethink the entire channel. From the website to the shows, and how they interact with each other. <img src="http://payload.cargocollective.com/1/0/1156/13627/playtv1_o_1.jpg" width="670" height="424" width_o="994" height_o="630" src_o="http://payload.cargocollective.com/1/0/1156/13627/playtv1_o_1_o.jpg" data-mid="819473" border="0" align="left"/> Focused on games and music, our approach was to create cheap, fun content that users could interact with. Some of the shows we thought of was Destruction TV, where users would send junk to the studio, and the hosts would find creative ways to destroy them; TOP -10, a backwads TOP 10 where a metal head shows his most hated music videos of the week ( that other people might think is the actual top 10); and Porn Without Porn, a late night show of porn with the sex edited out... because what we care about is the story. <img src="http://payload.cargocollective.com/1/0/1156/13627/playtv2_o_1.jpg" width="670" height="424" width_o="994" height_o="630" src_o="http://payload.cargocollective.com/1/0/1156/13627/playtv2_o_1_o.jpg" data-mid="819475" border="0" align="left"/> PlayTV asked us to rethink the entire channel. From the website to the shows, and how they interact with each other. Focused on games and music, our approach was... http://cargocollective.com/henriquelima/Nike-Amor-Pela-Camisa http://cargocollective.com/henriquelima/following/henriquelima/Nike-Amor-Pela-Camisa Thu, 02 Sep 2010 12:47:41 +0000 Henrique Lima 8061 Creating a friendly rivalry between Rio de Janeiro's Flamengo and São Paulo's Corinthians, Nike's Amor Pela Camisa invited the fans to show their love for their team's jersey. The result was an neverending competition to show which team is loved the most. The site also teased about a new love, which was later revealed to be the new jerseys. <img src="http://payload.cargocollective.com/1/0/1156/8061/img_work_11_a_o_1.jpg" width="670" height="378" width_o="994" height_o="561" src_o="http://payload.cargocollective.com/1/0/1156/8061/img_work_11_a_o_1_o.jpg" data-mid="819462" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1156/8061/img_work_11_b.jpg" width="492" height="280" width_o="492" height_o="280" src_o="http://payload.cargocollective.com/1/0/1156/8061/img_work_11_b_o.jpg" data-mid="28086" border="0" align="left"/> Creating a friendly rivalry between Rio de Janeiro\'s Flamengo and São Paulo\'s Corinthians, Nike\'s Amor Pela Camisa invited the fans to show their love for their... http://cargocollective.com/henriquelima/Nokia-Trends http://cargocollective.com/henriquelima/following/henriquelima/Nokia-Trends Thu, 02 Sep 2010 12:47:39 +0000 Henrique Lima 8058 Our pitch for the Nokia Trends website aimed on making the content simpler and more accessible for the user. With these concepts we won the project and adapted it into the final website and campaign. <img src="http://payload.cargocollective.com/1/0/1156/8058/img_work_08_a_o_1.jpg" width="670" height="531" width_o="994" height_o="788" src_o="http://payload.cargocollective.com/1/0/1156/8058/img_work_08_a_o_1_o.jpg" data-mid="819452" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1156/8058/img_work_08_b_o_1.jpg" width="670" height="330" width_o="994" height_o="491" src_o="http://payload.cargocollective.com/1/0/1156/8058/img_work_08_b_o_1_o.jpg" data-mid="819453" border="0" align="left"/>The festival's experience was extended through the wiki feature, where content would be constantly updated by news editors and people could participate in various ways. <img src="http://payload.cargocollective.com/1/0/1156/8058/img_work_08_c.jpg" width="491" height="433" width_o="491" height_o="433" src_o="http://payload.cargocollective.com/1/0/1156/8058/img_work_08_c_o.jpg" data-mid="28112" border="0" align="left"/> Our pitch for the Nokia Trends website aimed on making the content simpler and more accessible for the user. With these concepts we won the project and adapted it... http://cargocollective.com/henriquelima/Skol-Spirit http://cargocollective.com/henriquelima/following/henriquelima/Skol-Spirit Thu, 02 Sep 2010 12:47:38 +0000 Henrique Lima 8060 Besides making the setlist available to people who were interested in the event, we wanted the Skol Spirit website to act as a portal between people at the beach and the user, through webcams at both spots. <img src="http://payload.cargocollective.com/1/0/1156/8060/img_work_06_a_o_1.jpg" width="670" height="445" width_o="994" height_o="661" src_o="http://payload.cargocollective.com/1/0/1156/8060/img_work_06_a_o_1_o.jpg" data-mid="819441" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1156/8060/img_work_06_b.jpg" width="491" height="343" width_o="491" height_o="343" src_o="http://payload.cargocollective.com/1/0/1156/8060/img_work_06_b_o.jpg" data-mid="49702" border="0" align="left"/> Besides making the setlist available to people who were interested in the event, we wanted the Skol Spirit website to act as a portal between people at the beach... http://cargocollective.com/henriquelima/O-Maior-Show-da-Historia http://cargocollective.com/henriquelima/following/henriquelima/O-Maior-Show-da-Historia Thu, 02 Sep 2010 12:47:35 +0000 Henrique Lima 8065 A band with alternating musicians would try to perform every song in the Ideas Music Store library live on a webcam. It would be the longest convert by a single band ever. This impossible feat would be transmitted live by a webcam on the studio. <img src="http://payload.cargocollective.com/1/0/1156/8065/img_work_03_a_o_1.jpg" width="670" height="401" width_o="994" height_o="595" src_o="http://payload.cargocollective.com/1/0/1156/8065/img_work_03_a_o_1_o.jpg" data-mid="819408" border="0" align="left"/> Users could ask for songs, view previously played songs and buy any song played by the band on their cell phones. <img src="http://payload.cargocollective.com/1/0/1156/8065/img_work_03_b_o_1.jpg" width="670" height="401" width_o="994" height_o="595" src_o="http://payload.cargocollective.com/1/0/1156/8065/img_work_03_b_o_1_o.jpg" data-mid="819409" border="0" align="left"/> A band with alternating musicians would try to perform every song in the Ideas Music Store library live on a webcam. It would be the longest convert by a single... http://cargocollective.com/henriquelima/Petrobras-Nas-Ondas http://cargocollective.com/henriquelima/following/henriquelima/Petrobras-Nas-Ondas Thu, 02 Sep 2010 12:47:33 +0000 Henrique Lima 8059 For Petrobras' yearly surf festival website, we split the visuals in 2 different styles, according to their message. For the environmental issues, we used a more relaxed scenario, where things around the beach would point into different things Petrobras does to help. <img src="http://payload.cargocollective.com/1/0/1156/8059/img_work_04_a_o_1.jpg" width="670" height="408" width_o="994" height_o="606" src_o="http://payload.cargocollective.com/1/0/1156/8059/img_work_04_a_o_1_o.jpg" data-mid="819415" border="0" align="left"/> The user would be invited to look at various pictures of Brazilian surf spots and try to recognize them, while learning how Petrobras helps keep them recognizable. <img src="http://payload.cargocollective.com/1/0/1156/8059/img_work_04_b_o_1.jpg" width="670" height="408" width_o="994" height_o="606" src_o="http://payload.cargocollective.com/1/0/1156/8059/img_work_04_b_o_1_o.jpg" data-mid="819417" border="0" align="left"/> For the competition, the visuals turned aggressive, and we mixed the leaderboards and photos with illustrations. <img src="http://payload.cargocollective.com/1/0/1156/8059/Untitled-6_o_1.jpg" width="670" height="513" width_o="994" height_o="762" src_o="http://payload.cargocollective.com/1/0/1156/8059/Untitled-6_o_1_o.jpg" data-mid="819420" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1156/8059/Untitled-7_o_1.jpg" width="670" height="402" width_o="994" height_o="597" src_o="http://payload.cargocollective.com/1/0/1156/8059/Untitled-7_o_1_o.jpg" data-mid="819422" border="0" align="left"/> For Petrobras\' yearly surf festival website, we split the visuals in 2 different styles, according to their message. For the environmental issues, we used a more... http://cargocollective.com/henriquelima/Cup-Noodles http://cargocollective.com/henriquelima/following/henriquelima/Cup-Noodles Thu, 02 Sep 2010 12:47:30 +0000 Henrique Lima 7975 A simple website where users could learn about the new flavours of Cup Noodles, and interact by watching and sending videos on the website. <img src="http://payload.cargocollective.com/1/0/1156/7975/cup1_1_o_1.jpg" width="670" height="425" width_o="994" height_o="632" src_o="http://payload.cargocollective.com/1/0/1156/7975/cup1_1_o_1_o.jpg" data-mid="819115" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1156/7975/cup2_1_o_1.jpg" width="670" height="425" width_o="994" height_o="632" src_o="http://payload.cargocollective.com/1/0/1156/7975/cup2_1_o_1_o.jpg" data-mid="819116" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1156/7975/cup3_1.jpg" width="491" height="322" width_o="491" height_o="322" src_o="http://payload.cargocollective.com/1/0/1156/7975/cup3_1_o.jpg" data-mid="49816" border="0" align="left"/> A simple website where users could learn about the new flavours of Cup Noodles, and interact by watching and sending videos on the website. http://cargocollective.com/henriquelima/Claro-Musica http://cargocollective.com/henriquelima/following/henriquelima/Claro-Musica Thu, 02 Sep 2010 12:47:20 +0000 Henrique Lima 8052 A person's day is transformed through music. With that concept, we created a website and online campaign where different songs created different worlds for the characters. With unique visuals and fun animations, the user learned how to use the Ideas Music Store, a mp3 download service by Claro, one of the largest mobile phone network in Brazil. <img src="http://payload.cargocollective.com/1/0/1156/8052/img_work_01_a_o_1.jpg" width="670" height="400" width_o="994" height_o="594" src_o="http://payload.cargocollective.com/1/0/1156/8052/img_work_01_a_o_1_o.jpg" data-mid="819051" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1156/8052/img_work_01_b_o_1.jpg" width="670" height="400" width_o="994" height_o="594" src_o="http://payload.cargocollective.com/1/0/1156/8052/img_work_01_b_o_1_o.jpg" data-mid="819053" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1156/8052/img_work_01_c_o_1.jpg" width="670" height="400" width_o="994" height_o="594" src_o="http://payload.cargocollective.com/1/0/1156/8052/img_work_01_c_o_1_o.jpg" data-mid="819054" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1156/8052/img_work_01_d_o_1.jpg" width="670" height="380" width_o="994" height_o="565" src_o="http://payload.cargocollective.com/1/0/1156/8052/img_work_01_d_o_1_o.jpg" data-mid="819056" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1156/8052/img_work_01_e.jpg" width="491" height="343" width_o="491" height_o="343" src_o="http://payload.cargocollective.com/1/0/1156/8052/img_work_01_e_o.jpg" data-mid="28007" border="0" align="left"/>  A person\'s day is transformed through music. With that concept, we created a website and online campaign where different songs created different worlds for the...