http://cargocollective.com HELLOWEREWOLF Sun, 17 Feb 2013 22:46:08 +0000 http://cargocollective.com en http://cargocollective.com/hellowerewolf/Wild-Bright-Together http://cargocollective.com/hellowerewolf/following/hellowerewolf/Wild-Bright-Together Sun, 17 Feb 2013 22:46:08 +0000 HELLOWEREWOLF 5004169 http://cargocollective.com/hellowerewolf/EA-Bulletstorm-Burger-Truck http://cargocollective.com/hellowerewolf/following/hellowerewolf/EA-Bulletstorm-Burger-Truck Mon, 07 May 2012 00:09:46 +0000 HELLOWEREWOLF 1072993 We parked the Burgertstorm truck outside of the E3 convention. Gamers who waited in line got limited edition Bulletstorm t-shirts as well as a burger of their choice. All the burgers were based off Skillshots from the game and free of charge. The Gangbang Burger was the big hit with a whopping 3 patties while the Gag Reflex Burger was not a fan favorite. It must have been the cottage cheese and cow tongue toppings. <img src="http://payload.cargocollective.com/1/0/27996/1072993/DSC_6260.jpg" width="640" height="401" width_o="640" height_o="401" src_o="http://payload.cargocollective.com/1/0/27996/1072993/DSC_6260_o.jpg" data-mid="22671822" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27996/1072993/DSC_6257.jpg" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/0/27996/1072993/DSC_6257_o.jpg" data-mid="22671820" border="0" align="left"/> Instead of ingredients, the burger packaging listed the names of the guns used to make the burger. <img src="http://payload.cargocollective.com/1/0/27996/1072993/DSC_6306.jpg" width="640" height="430" width_o="640" height_o="430" src_o="http://payload.cargocollective.com/1/0/27996/1072993/DSC_6306_o.jpg" data-mid="22671823" border="0" align="left"/> Each burger had special toppings inspired by the Skillshots in the game. <img src="http://payload.cargocollective.com/1/0/27996/1072993/DSC_6315.jpg" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/0/27996/1072993/DSC_6315_o.jpg" data-mid="22671824" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27996/1072993/DSC_6401.jpg" width="640" height="405" width_o="640" height_o="405" src_o="http://payload.cargocollective.com/1/0/27996/1072993/DSC_6401_o.jpg" data-mid="22671825" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27996/1072993/DSC_6456.jpg" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/0/27996/1072993/DSC_6456_o.jpg" data-mid="22671826" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27996/1072993/DSC_6613.jpg" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/0/27996/1072993/DSC_6613_o.jpg" data-mid="22671828" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27996/1072993/DSC_6631.jpg" width="640" height="391" width_o="640" height_o="391" src_o="http://payload.cargocollective.com/1/0/27996/1072993/DSC_6631_o.jpg" data-mid="22671829" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27996/1072993/DSC_6638.jpg" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/0/27996/1072993/DSC_6638_o.jpg" data-mid="22671830" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27996/1072993/DSC_6699.jpg" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/0/27996/1072993/DSC_6699_o.jpg" data-mid="22671831" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27996/1072993/DSC_6795.jpg" width="640" height="428" width_o="640" height_o="428" src_o="http://payload.cargocollective.com/1/0/27996/1072993/DSC_6795_o.jpg" data-mid="22671834" border="0" align="left"/> We parked the Burgertstorm truck outside of the E3 convention. Gamers who waited in line got limited edition Bulletstorm t-shirts as well as a burger of their... http://cargocollective.com/hellowerewolf/EA-Bulletstorm-BS-Animations http://cargocollective.com/hellowerewolf/following/hellowerewolf/EA-Bulletstorm-BS-Animations Wed, 16 Feb 2011 17:29:37 +0000 HELLOWEREWOLF 1068520 These animations accompanied the Burgerstorm Truck. When you ordered a burger of your choice, the animation showed you how each enemy was transformed from human to hamburger. Poor bad guys. Great burgers. These animations accompanied the Burgerstorm Truck. When you ordered a burger of your choice, the animation showed you how each enemy was transformed from human to... http://cargocollective.com/hellowerewolf/EA-Bulletstorm-Burgerstorm http://cargocollective.com/hellowerewolf/following/hellowerewolf/EA-Bulletstorm-Burgerstorm Wed, 16 Feb 2011 17:16:14 +0000 HELLOWEREWOLF 1068320 We were asked to make a disruption at E3, one of the biggest events in the the video game industry. In Bulletstorm the violence and gore result in lots of bad guy parts everywhere. In celebration of this we sent bloggers and influencers dead bad guys packaged as ground chuck as a teaser invitation to our E3 event. <img src="http://payload.cargocollective.com/1/0/27996/1068320/1.jpg" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/0/27996/1068320/1_o.jpg" data-mid="5128358" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27996/1068320/2.jpg" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/0/27996/1068320/2_o.jpg" data-mid="5128360" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27996/1068320/3.jpg" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/0/27996/1068320/3_o.jpg" data-mid="5128361" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27996/1068320/4.jpg" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/0/27996/1068320/4_o.jpg" data-mid="5128362" border="0" align="left"/> Teeth, hair, bullets, dog tags and a watch or two could be found packed in the meat along with a jump drive containing exclusive Bulletstorm footage for those brave enough to dig through the mess. <img src="http://payload.cargocollective.com/1/0/27996/1068320/5.jpg" width="640" height="560" width_o="640" height_o="560" src_o="http://payload.cargocollective.com/1/0/27996/1068320/5_o.jpg" data-mid="5128364" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27996/1068320/6.jpg" width="640" height="366" width_o="640" height_o="366" src_o="http://payload.cargocollective.com/1/0/27996/1068320/6_o.jpg" data-mid="5128563" border="0" align="left"/> We were asked to make a disruption at E3, one of the biggest events in the the video game industry. In Bulletstorm the violence and gore result in lots of bad guy... http://cargocollective.com/hellowerewolf/EA-Bulletstorm-Last-Call http://cargocollective.com/hellowerewolf/following/hellowerewolf/EA-Bulletstorm-Last-Call Thu, 13 Jan 2011 12:31:55 +0000 HELLOWEREWOLF 934066 http://cargocollective.com/hellowerewolf/W-K-Digital-Tool-Kit http://cargocollective.com/hellowerewolf/following/hellowerewolf/W-K-Digital-Tool-Kit Tue, 27 Jul 2010 12:21:10 +0000 HELLOWEREWOLF 535415 This was a collaborative project with bad ass W+K designer Malia Killings, to create a gift for one of the graduating W+K 12. The recipient, Casey, will be pursuing a career in the digital field. The gift included some Laphroaig single malt scotch whisky, 2 cigars, two match boxes, a sketchbook, and the URL www.iamdigitalhearmeroar.com. All the elements were re-packaged to be "digital" in a showcase of browser windows, circuit boards, click-button hands, and 0110010110010101's. <img src="http://payload.cargocollective.com/1/0/27996/535415/caseys_present.jpg" width="640" height="597" width_o="640" height_o="597" src_o="http://payload.cargocollective.com/1/0/27996/535415/caseys_present_o.jpg" data-mid="2451161" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27996/535415/caseys_present2.jpg" width="640" height="428" width_o="640" height_o="428" src_o="http://payload.cargocollective.com/1/0/27996/535415/caseys_present2_o.jpg" data-mid="2451163" border="0" align="left"/> This was a collaborative project with bad ass W+K designer Malia Killings, to create a gift for one of the graduating W+K 12. The recipient, Casey, will be pursuing... http://cargocollective.com/hellowerewolf/EA-Dante-s-Inferno-Anger http://cargocollective.com/hellowerewolf/following/hellowerewolf/EA-Dante-s-Inferno-Anger Mon, 31 May 2010 14:22:23 +0000 HELLOWEREWOLF 439936 We sent many of the same influencers an elaborate “Rickroll in a box” that was designed to elicit acts of wrath. Upon opening their box, an endless loop of Rick Astley’s “Never Gonna Give You Up” began at high volume and wouldn’t stop unless the box was summarily destroyed with the supplied hammer (and protective safety goggles of course). This stunt earned instant Internet meme recognition for its contribution to the rich history of “Rickrolling.” <img src="http://payload.cargocollective.com/1/0/27996/439936/5.jpg" width="640" height="636" width_o="640" height_o="636" src_o="http://payload.cargocollective.com/1/0/27996/439936/5_o.jpg" data-mid="1962220" border="0" align="left"/> Chud.com was one of the more entertaining Rickrolls. We sent many of the same influencers an elaborate “Rickroll in a box” that was designed to elicit acts of wrath. Upon opening their box, an endless loop of Rick... http://cargocollective.com/hellowerewolf/Target-LOST-Smokey http://cargocollective.com/hellowerewolf/following/hellowerewolf/Target-LOST-Smokey Sat, 29 May 2010 17:11:00 +0000 HELLOWEREWOLF 437498 http://cargocollective.com/hellowerewolf/EA-Dante-s-Inferno-Surface http://cargocollective.com/hellowerewolf/following/hellowerewolf/EA-Dante-s-Inferno-Surface Thu, 13 May 2010 15:43:37 +0000 HELLOWEREWOLF 409643 Typically, when a game is in the early stages of development, EA will bring in key members of the press, blogosphere and super-fans to preview the concept and art for an upcoming release. To get the ball rolling for this game, we created T-shirts, security badges and nondisclosure agreements all reflecting the brutal tone of the game. The pièce de resistance was nine handmade, one-of-a-kind books (original copies of the poem), each reflecting one of the nine sins. <img src="http://payload.cargocollective.com/1/0/27996/409643/3.jpg" width="640" height="440" width_o="640" height_o="440" src_o="http://payload.cargocollective.com/1/0/27996/409643/3_o.jpg" data-mid="1814062" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27996/409643/2.jpg" width="640" height="279" width_o="640" height_o="279" src_o="http://payload.cargocollective.com/1/0/27996/409643/2_o.jpg" data-mid="1814060" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27996/409643/1.jpg" width="640" height="364" width_o="640" height_o="364" src_o="http://payload.cargocollective.com/1/0/27996/409643/1_o.jpg" data-mid="1814059" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27996/409643/4.jpg" width="640" height="473" width_o="640" height_o="473" src_o="http://payload.cargocollective.com/1/0/27996/409643/4_o.jpg" data-mid="1814063" border="0" align="left"/> {image 5} Typically, when a game is in the early stages of development, EA will bring in key members of the press, blogosphere and super-fans to preview the concept and art... http://cargocollective.com/hellowerewolf/EA-Dante-s-Inferno-Greed http://cargocollective.com/hellowerewolf/following/hellowerewolf/EA-Dante-s-Inferno-Greed Tue, 11 May 2010 16:01:54 +0000 HELLOWEREWOLF 405398 In the game, Greed is a two-sided beast. One side is the hoarder and the other is the waster. To reflect this duality, we sent influencers at the largest video game websites live checks for $200. They had the choice to either ignore the check or cash it and thereby define themselves as either prodigal or avaricious. No matter what they chose, they were guilty of the sin of greed and were damned accordingly in a follow up. Many in the press and their followers tried to scheme their way out of this conundrum (by donating the money, burning the checks, etc.) but their scheming simply allowed us to share another aspect of the game. Dante had thought of everything. <img src="http://payload.cargocollective.com/1/0/27996/405398/Dante-s_GreedBox-1.jpg" width="640" height="431" width_o="640" height_o="431" src_o="http://payload.cargocollective.com/1/0/27996/405398/Dante-s_GreedBox-1_o.jpg" data-mid="22671875" border="0" align="left"/> Destructoid.com made a video montage of how they spent their money. They're going to Hell. <img src="http://payload.cargocollective.com/1/0/27996/405398/Dante-s_GreedBox-3.jpg" width="640" height="795" width_o="640" height_o="795" src_o="http://payload.cargocollective.com/1/0/27996/405398/Dante-s_GreedBox-3_o.jpg" data-mid="22671876" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27996/405398/Dante-s_GreedBox-4.jpg" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/0/27996/405398/Dante-s_GreedBox-4_o.jpg" data-mid="22671879" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27996/405398/Dante-s_GreedBox-5.jpg" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/0/27996/405398/Dante-s_GreedBox-5_o.jpg" data-mid="22671881" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27996/405398/level4_greed_05.png" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/27996/405398/level4_greed_05_o.png" data-mid="22671886" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27996/405398/level4_greed_08.png" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/27996/405398/level4_greed_08_o.png" data-mid="22671887" border="0" align="left"/> In the game, Greed is a two-sided beast. One side is the hoarder and the other is the waster. To reflect this duality, we sent influencers at the largest video game...