http://cargocollective.com Erik Gustafsson - Interactive Art Director Fri, 17 Feb 2012 08:24:10 +0000 http://cargocollective.com en http://cargocollective.com/gustafsson/KARLSSON-S-GOLD-VODKA http://cargocollective.com/gustafsson/following/gustafsson/KARLSSON-S-GOLD-VODKA Fri, 17 Feb 2012 08:24:10 +0000 Erik Gustafsson - Interactive Art Director 2642251 KARLSSON'S GOLD VODKA We traveled to Cape Bjäre in the south of Sweden, home of the golden potatoes, to shoot an introductory brand video for Karlsson's Gold Vodka. For their big US launch they needed to show the American vodka connoisseurs what makes their vodka so special... The Swedish virgin potatoes! We stayed for three days and from the material we shot we ended up creating not only a brand video but six drink mixing videos, one 30s spot and eight short videos telling the story about the vodka, the people behind it and it's origin. CREDITS Erik Gustafsson: Director, Editor Fredrik Lund-Hansen: Director, Editor Fredrik Hvass. Director of Photography Henrik Berglind: Producer Fredrik Carlström: Creative Director Deborah Moss: Writer http://cargocollective.com/gustafsson/LAPA-RIOS-ECOLODGE http://cargocollective.com/gustafsson/following/gustafsson/LAPA-RIOS-ECOLODGE Wed, 01 Feb 2012 04:15:37 +0000 Erik Gustafsson - Interactive Art Director 2719203 LAPA RIOSThe Lapa Rios Ecolodge is set in a private nature reserve spread over 1,000 acres of Central America's last remaining lowland tropical rainforest in Costa Rica. We were asked to shoot a couple of videos to help spread the word about this magical place the healthy effects of ecotourism. CREDITSErik Gustafsson Deborah Moss Fredrik Lund-Hansen http://cargocollective.com/gustafsson/KAHLUA-BRAND-HOME http://cargocollective.com/gustafsson/following/gustafsson/KAHLUA-BRAND-HOME Tue, 17 Jan 2012 18:55:28 +0000 Erik Gustafsson - Interactive Art Director 2617681 KAHLÚA - BRAND HOME Kahlúa needed to completely rework their online brand home. The brand is all about conversations so we created a dynamic wall of conversation pieces showcasing selected drink recipes, products and the latest campaigns. View the site here. <img src="http://payload15.cargocollective.com/1/0/24277/2617681/Kahlua_Home_US.jpg" border="0" width="670" height="1040" width_o="670" height_o="1040" src_o="http://payload15.cargocollective.com/1/0/24277/2617681/Kahlua_Home_US_o.jpg" align="left" /> CREDITSErik Gustafsson: UX Design, Graphic Design Fredrik Lund-Hansen: UX Design, Graphic Design http://cargocollective.com/gustafsson/MALIBU-TIMES-SQUARE-AD http://cargocollective.com/gustafsson/following/gustafsson/MALIBU-TIMES-SQUARE-AD Mon, 16 Jan 2012 21:34:42 +0000 Erik Gustafsson - Interactive Art Director 1290044 MALIBU - TIMES SQUARE ADWe created this animation to tease the launch of Malibu's "First Day of Summer Party" in New York, June 2010. It was displayed on the Thomson Reuters sign in Times Square, New York. One of the largest ad display systems in the world. <img src="http://payload.cargocollective.com/1/0/24277/1290044/times.png" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload.cargocollective.com/1/0/24277/1290044/times_o.png" align="left" /> CREDITSErik Gustafsson: Concept, Art Direction, Design & Animation Fredrik Lund-Hansen: Concept, Art Direction & Design Ola Persson: Design & Animation Brian Hurewitz: Creative Director http://cargocollective.com/gustafsson/PSFK-FUTURE-OF-MOBILE-TAGGING http://cargocollective.com/gustafsson/following/gustafsson/PSFK-FUTURE-OF-MOBILE-TAGGING Mon, 18 Apr 2011 18:05:39 +0000 Erik Gustafsson - Interactive Art Director 1324104 PSFK - FUTURE OF MOBILE TAGGINGPSFK challenged Great Works, among other advertising and design agencies from around the world to react to the Future of Mobile Tagging report. The task was to develop a concept to help UNICEF's fund raising efforts using mobile tagging and the "Microsoft Tag" system. To make donating money to charity more fun and tangible, Great Works submitted a concept for a "Play and Donate" mobile game that connects the everyday wants and needs of people in developing countries with the everyday wants and needs of welloff consumers. The submission was selected as one out of 10 stand out concepts and short listed on the PSFK site. Read the article and learn more about the concept here <img src="http://payload.cargocollective.com/1/0/24277/1324104/psfk2-2.png" border="0" width="670" height="501" width_o="670" height_o="501" src_o="http://payload.cargocollective.com/1/0/24277/1324104/psfk2-2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/24277/1324104/psfk1.png" border="0" width="670" height="502" width_o="670" height_o="502" src_o="http://payload.cargocollective.com/1/0/24277/1324104/psfk1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/24277/1324104/psfk2.png" border="0" width="670" height="502" width_o="670" height_o="502" src_o="http://payload.cargocollective.com/1/0/24277/1324104/psfk2_o.png" align="left" /> CREDITSErik Gustafsson: Concept, Graphic Design Fredrik Lund-Hansen: Concept, Graphic Design Brian Hurewitz: Creative Director http://cargocollective.com/gustafsson/CIELO-TEASER-VIDEO http://cargocollective.com/gustafsson/following/gustafsson/CIELO-TEASER-VIDEO Sun, 10 Apr 2011 19:28:53 +0000 Erik Gustafsson - Interactive Art Director 1289844 CIELO - TEASER VIDEOCielo is a state of the art nightclub in the heart of New York's Meat Packing District. Specializing in electronic dance music, they wanted a video for online use that would tease the Cielo experience. <img src="http://payload.cargocollective.com/1/0/24277/1289844/c1.png" border="0" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/24277/1289844/c1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/24277/1289844/c2.png" border="0" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/24277/1289844/c2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/24277/1289844/c3.png" border="0" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/24277/1289844/c3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/24277/1289844/c4.png" border="0" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/24277/1289844/c4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/24277/1289844/c5.png" border="0" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/24277/1289844/c5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/24277/1289844/c6.png" border="0" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/24277/1289844/c6_o.png" align="left" /> CREDITSErik Gustafsson: Concept, Design, Motion Design & Animation Fredrik Lund-Hansen: Concept, Art Direction & Video Editing http://cargocollective.com/gustafsson/PSFK-FUTURE-OF-HEALTH http://cargocollective.com/gustafsson/following/gustafsson/PSFK-FUTURE-OF-HEALTH Thu, 17 Feb 2011 04:00:24 +0000 Erik Gustafsson - Interactive Art Director 277775 PSFK - FUTURE OF HEALTHPSFK’s Future of Health Report focuses on innovation occurring within the health and wellness space around the world. PSFK challenged Great Works, among other advertising and design agencies to react to the Future of Health report. We were tasked with developing concepts that addressed one or more or the challenges set forth by UNICEF. These issues include limited resources, technological constraints, lack of health education, and limited access to health and wellness information. The report can be viewed here (see pages 157-160) <img src="http://payload.cargocollective.com/1/0/24277/277775/psfk5.jpg" border="0" width="670" height="501" width_o="764" height_o="572" src_o="http://payload.cargocollective.com/1/0/24277/277775/psfk5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/24277/277775/psfk3.jpg" border="0" width="670" height="502" width_o="670" height_o="502" src_o="http://payload.cargocollective.com/1/0/24277/277775/psfk3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/24277/277775/psfk4.jpg" border="0" width="670" height="502" width_o="670" height_o="502" src_o="http://payload.cargocollective.com/1/0/24277/277775/psfk4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/24277/277775/psfk1.jpg" border="0" width="670" height="502" width_o="670" height_o="502" src_o="http://payload.cargocollective.com/1/0/24277/277775/psfk1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/24277/277775/psfk2.jpg" border="0" width="670" height="502" width_o="670" height_o="502" src_o="http://payload.cargocollective.com/1/0/24277/277775/psfk2_o.jpg" align="left" /> CREDITSErik Gustafsson: Concept Fredrik Lund-Hansen: Concept Harald Hammar: Concept Clara Tägtström: Concept Lisa Adamssom: Concept Brian Hurewitz: Creative Director http://cargocollective.com/gustafsson/KAHLUA-TALKABOUT http://cargocollective.com/gustafsson/following/gustafsson/KAHLUA-TALKABOUT Tue, 18 Jan 2011 02:41:08 +0000 Erik Gustafsson - Interactive Art Director 949321 KAHLÚA - TALKABOUTKahlúa is the perfect drink for engaging conversations. To share this message, we created a tool to help spark better conversations. The TalkAbout iPhone app will give the user talking points specific to their current situation. A team of editors keeps the app up to date with current news stories from a range of categories as well as clever questions to ask and delicious drinks that will help keep the conversation flowing. You can save your favorites for future conversations and share them with your friends. It's available as a free download on the App Store <img src="http://payload.cargocollective.com/1/0/24277/949321/DJ Music Mixer by Malibu.jpeg" border="0" width="670" height="501" width_o="670" height_o="501" src_o="http://payload.cargocollective.com/1/0/24277/949321/DJ Music Mixer by Malibu_o.jpeg" align="left" /> CREDITSErik Gustafsson: Concept, Art Direction, Design & Motion Design Fredrik Lund-Hansen: Concept, Art Direction & Design Brian Hurewitz: Creative Director http://cargocollective.com/gustafsson/MALIBU-MUSIC-MIXER http://cargocollective.com/gustafsson/following/gustafsson/MALIBU-MUSIC-MIXER Tue, 18 Jan 2011 02:38:10 +0000 Erik Gustafsson - Interactive Art Director 949314 MALIBU - MUSIC MIXERThe Music Mixer by Malibu has everything one needs to DJ yet it's really simple to use. It features exclusive tracks and mixes from Major Lazer, Style of Eye, Riva Starr and many others. The app was well received with over 300,000 downloads in the first months and was featured in numerous well respected music blogs. In January 2011 the app received the FWA's Mobile of the Day Award and later a FAB award. The updated Winter Edition is now available as a free download on the App Store. <img src="http://payload.cargocollective.com/1/0/24277/949314/musicmixerwinter.jpg" border="0" width="670" height="670" width_o="670" height_o="670" src_o="http://payload.cargocollective.com/1/0/24277/949314/musicmixerwinter_o.jpg" align="left" /> CREDITSErik Gustafsson: Concept, Art Direction, Design & Animation Fredrik Lund-Hansen: Concept, Art Direction, Design & Video Editing Olle Isaksson: Music Producer http://cargocollective.com/gustafsson/VODAFONE-360-HEROES http://cargocollective.com/gustafsson/following/gustafsson/VODAFONE-360-HEROES Fri, 26 Feb 2010 00:26:11 +0000 Erik Gustafsson - Interactive Art Director 285144 VODAFONE - 360 HEROESGreat Works was asked to help Vodafone introduce their new mobile service called Vodafone 360. Our mission was to introduce the service to its target audience so by the time it hit the market, they would already know how to use it. <img src="http://payload.cargocollective.com/1/0/24277/285144/voda1.png" border="0" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/24277/285144/voda1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/24277/285144/voda2.png" border="0" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/24277/285144/voda2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/24277/285144/voda3.png" border="0" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/24277/285144/voda3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/24277/285144/voda4.png" border="0" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/24277/285144/voda4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/24277/285144/voda5.png" border="0" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/24277/285144/voda5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/24277/285144/voda6.png" border="0" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/24277/285144/voda6_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/24277/285144/banner.png" border="0" width="670" height="408" width_o="670" height_o="408" src_o="http://payload.cargocollective.com/1/0/24277/285144/banner_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/24277/285144/embedded.png" border="0" width="670" height="408" width_o="670" height_o="408" src_o="http://payload.cargocollective.com/1/0/24277/285144/embedded_o.png" align="left" /> CREDITSErik Gustafsson: Concept, Art Direction, Design & Motion Design Fredrik Lund-Hansen: Concept, Art Direction & Design