http://cargocollective.com Gui Borchert, Creative Director - Because more is more.™ Thu, 09 Aug 2012 19:41:15 +0000 http://cargocollective.com en http://cargocollective.com/guiborchert/Orange-Phoneheads http://cargocollective.com/guiborchert/following/guiborchert/Orange-Phoneheads Thu, 09 Aug 2012 19:41:15 +0000 Gui Borchert, Creative Director - Because more is more.™ 3892915 The brief was simply to announce a rather lackluster offer: buy a Pay-As-You-Go phone from Orange this Christmas and get a free pair of headphones. So we created a pair of "Phoneheads" – phones shaped like heads – to announce the deal. They were operated by two puppeteers each. One from underneath controlling the mouth manually, and the other with a re-purposed remote control for the eyes and eyebrows. TALKING HEADS CUCKOO CLOCK EARMUFFS HOLD SHOUT UNAIRED: PHONE AHEAD UNAIRED: HEAD BAND MAKING OFF <img src="http://payload79.cargocollective.com/1/0/31055/3892915/Sketch.jpg" width="640" height="533" width_o="640" height_o="533" src_o="http://payload79.cargocollective.com/1/0/31055/3892915/Sketch_o.jpg" data-mid="20338176" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/0/31055/3892915/color.jpg" width="640" height="452" width_o="640" height_o="452" src_o="http://payload79.cargocollective.com/1/0/31055/3892915/color_o.jpg" data-mid="20338181" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/0/31055/3892915/32-2.jpg" width="640" height="453" width_o="640" height_o="453" src_o="http://payload79.cargocollective.com/1/0/31055/3892915/32-2_o.jpg" data-mid="20338183" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/0/31055/3892915/build.jpg" width="640" height="427" width_o="640" height_o="427" src_o="http://payload79.cargocollective.com/1/0/31055/3892915/build_o.jpg" data-mid="20338195" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/0/31055/3892915/arduino.jpg" width="640" height="427" width_o="640" height_o="427" src_o="http://payload79.cargocollective.com/1/0/31055/3892915/arduino_o.jpg" data-mid="20338197" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/0/31055/3892915/wiring.jpg" width="640" height="464" width_o="640" height_o="464" src_o="http://payload79.cargocollective.com/1/0/31055/3892915/wiring_o.jpg" data-mid="20338198" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/0/31055/3892915/orange_headphones.jpeg" width="640" height="360" width_o="1400" height_o="788" src_o="http://payload79.cargocollective.com/1/0/31055/3892915/orange_headphones_o.jpeg" data-mid="20338202" border="0" align="left"/> Agency: Fallon London Client: Orange Role: Concepting, Creative Direction, Art Direction Director: Tim Godsall Close Project The brief was simply to announce a rather lackluster offer: buy a Pay-As-You-Go phone from Orange this Christmas and get a free pair of headphones. So we created... http://cargocollective.com/guiborchert/Orange-Popcorn-Campaign http://cargocollective.com/guiborchert/following/guiborchert/Orange-Popcorn-Campaign Thu, 09 Aug 2012 14:13:35 +0000 Gui Borchert, Creative Director - Because more is more.™ 3891052 In 2011 Orange and iTunes came together to create Film To Go, allowing everyone on the Orange network to download a free film from iTunes every Thursday. That meant watching more film, anywhere. So we started with the campaign line: more film, in more places. Then, on TV we brought it to life with a popcorn takeover, exploding it from wherever we watch films from – on the couch, on the move, coffee shops, anywhere. For the score, we re-recorded Misirlou, the theme from Pulp Fiction using a a live orchestra. For print and out of home, we designed iconic posters recreating film scenes in unexpected places. TV SPOT PRINT / OOH <img src="http://payload79.cargocollective.com/1/0/31055/3891052/001.jpeg" width="640" height="966" width_o="670" height_o="1011" src_o="http://payload79.cargocollective.com/1/0/31055/3891052/001_o.jpeg" data-mid="20311647" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/0/31055/3891052/01wrestler_train.jpeg" width="640" height="976" width_o="670" height_o="1022" src_o="http://payload79.cargocollective.com/1/0/31055/3891052/01wrestler_train_o.jpeg" data-mid="20311648" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/0/31055/3891052/002.jpeg" width="640" height="973" width_o="670" height_o="1019" src_o="http://payload79.cargocollective.com/1/0/31055/3891052/002_o.jpeg" data-mid="20311650" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/0/31055/3891052/02wrestler_backseat.jpeg" width="640" height="961" width_o="670" height_o="1006" src_o="http://payload79.cargocollective.com/1/0/31055/3891052/02wrestler_backseat_o.jpeg" data-mid="20311651" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/0/31055/3891052/003.jpeg" width="640" height="970" width_o="670" height_o="1015" src_o="http://payload79.cargocollective.com/1/0/31055/3891052/003_o.jpeg" data-mid="20311652" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/0/31055/3891052/03wrestler_bus.jpeg" width="640" height="961" width_o="670" height_o="1006" src_o="http://payload79.cargocollective.com/1/0/31055/3891052/03wrestler_bus_o.jpeg" data-mid="20311653" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/0/31055/3891052/004.jpeg" width="640" height="968" width_o="670" height_o="1013" src_o="http://payload79.cargocollective.com/1/0/31055/3891052/004_o.jpeg" data-mid="20311654" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/0/31055/3891052/04wrestler_inbed.jpeg" width="640" height="961" width_o="670" height_o="1006" src_o="http://payload79.cargocollective.com/1/0/31055/3891052/04wrestler_inbed_o.jpeg" data-mid="20311655" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/0/31055/3891052/05wrestler_plane.jpeg" width="640" height="961" width_o="670" height_o="1006" src_o="http://payload79.cargocollective.com/1/0/31055/3891052/05wrestler_plane_o.jpeg" data-mid="20311656" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/0/31055/3891052/IMG_6376b.jpeg" width="640" height="426" width_o="670" height_o="446" src_o="http://payload79.cargocollective.com/1/0/31055/3891052/IMG_6376b_o.jpeg" data-mid="20311715" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/0/31055/3891052/foto2.jpeg" width="640" height="856" width_o="640" height_o="856" src_o="http://payload79.cargocollective.com/1/0/31055/3891052/foto2_o.jpeg" data-mid="20311821" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/0/31055/3891052/billboard2.jpeg" width="640" height="431" width_o="670" height_o="451" src_o="http://payload79.cargocollective.com/1/0/31055/3891052/billboard2_o.jpeg" data-mid="20311710" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/0/31055/3891052/Fernando_close2.jpeg" width="640" height="808" width_o="640" height_o="808" src_o="http://payload79.cargocollective.com/1/0/31055/3891052/Fernando_close2_o.jpeg" data-mid="20311820" border="0" align="left"/> Agency: Fallon London Client: Orange Role: Concepting, Creative Direction, Art Direction Director: Chris Palmer Illustrator: Fernando Volken Togni Close Project In 2011 Orange and iTunes came together to create Film To Go, allowing everyone on the Orange network to download a free film from iTunes every Thursday. That... http://cargocollective.com/guiborchert/Nike-Vapor-Series http://cargocollective.com/guiborchert/following/guiborchert/Nike-Vapor-Series Fri, 27 Apr 2012 09:08:05 +0000 Gui Borchert, Creative Director - Because more is more.™ 367066 The Nike Vapor Series was all about speed. This integrated campaign started as a simple concept board depicting the idea that vapor particles become visible when energized by the sneakers' blazing speed, generating trails of light around each shoe. RETAIL FILM THE CONCEPT BOARD <img src="http://payload.cargocollective.com/1/0/31055/367066/7.jpg" width="640" height="448" width_o="1000" height_o="700" src_o="http://payload.cargocollective.com/1/0/31055/367066/7_o.jpg" data-mid="1617189" border="0" align="left"/> THE PRINT ADS <img src="http://payload.cargocollective.com/1/0/31055/367066/1.jpg" width="640" height="428" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/31055/367066/1_o.jpg" data-mid="1617278" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/31055/367066/3.jpg" width="640" height="428" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/31055/367066/3_o.jpg" data-mid="1617283" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/31055/367066/2.jpg" width="640" height="428" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/31055/367066/2_o.jpg" data-mid="1617293" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/31055/367066/DSC_0005.JPG" width="640" height="425" width_o="2048" height_o="1361" src_o="http://payload.cargocollective.com/1/0/31055/367066/DSC_0005_o.JPG" data-mid="1617204" border="0" align="left"/> One of the ads on the back of Maxim. Pamela Anderson was on the cover. I prefer the shoe. WEBSITE - THE NIKELAB VAPOR STATION EXPERIENCE <img src="http://payload.cargocollective.com/1/0/31055/367066/49-n.jpg" width="640" height="368" width_o="674" height_o="388" src_o="http://payload.cargocollective.com/1/0/31055/367066/49-n_o.jpg" data-mid="1733343" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/31055/367066/ROOM copy.jpg" width="640" height="448" width_o="1000" height_o="700" src_o="http://payload.cargocollective.com/1/0/31055/367066/ROOM copy_o.jpg" data-mid="1671817" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/31055/367066/interface copy.jpg" width="640" height="448" width_o="1000" height_o="700" src_o="http://payload.cargocollective.com/1/0/31055/367066/interface copy_o.jpg" data-mid="1671779" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/31055/367066/pod.jpg" width="640" height="448" width_o="1000" height_o="700" src_o="http://payload.cargocollective.com/1/0/31055/367066/pod_o.jpg" data-mid="1671780" border="0" align="left"/> BANNERS The campaign was done — but all of the sudden, a final challenge came. Banners that conveyed speed using the flying sneakers — under 15kb. And there they are. 14kb each. I included these just for kicks. THE CONCEPT STORYBOARDS <img src="http://payload.cargocollective.com/1/0/31055/367066/4.jpg" width="640" height="448" width_o="1000" height_o="700" src_o="http://payload.cargocollective.com/1/0/31055/367066/4_o.jpg" data-mid="1671742" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/31055/367066/5.jpg" width="640" height="448" width_o="1000" height_o="700" src_o="http://payload.cargocollective.com/1/0/31055/367066/5_o.jpg" data-mid="1671743" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/31055/367066/6.jpg" width="640" height="448" width_o="1000" height_o="700" src_o="http://payload.cargocollective.com/1/0/31055/367066/6_o.jpg" data-mid="1671744" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/31055/367066/7.jpg" width="640" height="448" width_o="1000" height_o="700" src_o="http://payload.cargocollective.com/1/0/31055/367066/7_o.jpg" data-mid="1617189" border="0" align="left"/> Agencies: R/GA, W+K Client: Nike Role: Concepting, Design, Animation, Illustration Awards: Cannes Cyber Lions Bronze, Clio Awards Silver for Artistic Technique, How Interactive Design Annual Outstanding Achievement Close Project The Nike Vapor Series was all about speed. This integrated campaign started as a simple concept board depicting the idea that vapor particles become visible when... http://cargocollective.com/guiborchert/Letter-K-for-Spelling-Change http://cargocollective.com/guiborchert/following/guiborchert/Letter-K-for-Spelling-Change Fri, 27 Apr 2012 09:08:01 +0000 Gui Borchert, Creative Director - Because more is more.™ 379320 For the elections, Mother New York commissioned several artists to create one letter supporting change. Each letter got applied to shirts and the photos were used to create an interactive card. <img src="http://payload.cargocollective.com/1/0/31055/379320/letter_k.jpg" width="640" height="638" width_o="640" height_o="638" src_o="http://payload.cargocollective.com/1/0/31055/379320/letter_k_o.jpg" data-mid="1671051" border="0" align="left"/> The letter K comes from the Greek kappa, which was taken from the Semitic kap, the symbol for an open hand. This design depicts a hand forming the letter K. It symbolizes the open hand the world have been waiting for, for so long. A hand to guide us into a better, brighter, fairer future. <img src="http://payload.cargocollective.com/1/0/31055/379320/photos.jpg" width="640" height="414" width_o="640" height_o="414" src_o="http://payload.cargocollective.com/1/0/31055/379320/photos_o.jpg" data-mid="1671035" border="0" align="left"/> Agency: Mother New York Role: Concepting, Illustration Close Project For the elections, Mother New York commissioned several artists to create one letter supporting change. Each letter got applied to shirts and the photos were used... http://cargocollective.com/guiborchert/NikeiD-Website http://cargocollective.com/guiborchert/following/guiborchert/NikeiD-Website Fri, 27 Apr 2012 09:08:00 +0000 Gui Borchert, Creative Director - Because more is more.™ 381277 Very first interface explorations, concept layouts and mood boards for NikeiD. The project started as a collaboration with Nike to help pitch it internally, which ultimately landed the account at the agency. Some of those images are from the pitch and some for the very first edition of NikeiD.com. <img src="http://payload.cargocollective.com/1/0/31055/381277/builder.jpg" width="640" height="556" width_o="760" height_o="660" src_o="http://payload.cargocollective.com/1/0/31055/381277/builder_o.jpg" data-mid="1680252" border="0" align="left"/> Builder interface for the first version of NikeiD. <img src="http://payload.cargocollective.com/1/0/31055/381277/07_build_facts.jpg" width="640" height="758" width_o="760" height_o="900" src_o="http://payload.cargocollective.com/1/0/31055/381277/07_build_facts_o.jpg" data-mid="1680242" border="0" align="left"/> Builder interface for the first version of NikeiD. <img src="http://payload.cargocollective.com/1/0/31055/381277/influencer_ps2_ui.jpg" width="640" height="427" width_o="720" height_o="480" src_o="http://payload.cargocollective.com/1/0/31055/381277/influencer_ps2_ui_o.jpg" data-mid="1680314" border="0" align="left"/> A PS2 interface, for the pitch. <img src="http://payload.cargocollective.com/1/0/31055/381277/mood_board_person_new.jpg" width="640" height="448" width_o="1000" height_o="700" src_o="http://payload.cargocollective.com/1/0/31055/381277/mood_board_person_new_o.jpg" data-mid="1680255" border="0" align="left"/> A mood board. <img src="http://payload.cargocollective.com/1/0/31055/381277/athlete_active_bg1.jpg" width="640" height="448" width_o="1000" height_o="700" src_o="http://payload.cargocollective.com/1/0/31055/381277/athlete_active_bg1_o.jpg" data-mid="1680249" border="0" align="left"/> Another mood board. <img src="http://payload.cargocollective.com/1/0/31055/381277/16.jpg" width="640" height="398" width_o="741" height_o="461" src_o="http://payload.cargocollective.com/1/0/31055/381277/16_o.jpg" data-mid="1680244" border="0" align="left"/> An interactive postcard, using color by numbers to match athlete and shoe. Agency: R/GA Client: Nike Role: Concepting, Design Awards: Cannes Cyber Lions Gold, Creativity Magazine, Best Work of Last 20 Years, How Interactive Design Awards Best of Show Close Project Very first interface explorations, concept layouts and mood boards for NikeiD. The project started as a collaboration with Nike to help pitch it internally, which... http://cargocollective.com/guiborchert/Popeyes-Love-That-Chicken-Poster http://cargocollective.com/guiborchert/following/guiborchert/Popeyes-Love-That-Chicken-Poster Fri, 27 Apr 2012 09:08:00 +0000 Gui Borchert, Creative Director - Because more is more.™ 391050 Poster that translates the classic Popeyes tagline - "Love That Chicken!" into a literal graphic. <img src="http://payload.cargocollective.com/1/0/31055/391050/love_that_chicken.jpg" width="640" height="990" width_o="640" height_o="990" src_o="http://payload.cargocollective.com/1/0/31055/391050/love_that_chicken_o.jpg" data-mid="1728303" border="0" align="left"/> Agency: Mother New York Client: Pitch Role: Concepting, Design Close Project Poster that translates the classic Popeyes tagline - "Love That Chicken!" into a literal graphic. Agency: Mother New York Client: Pitch Role: Concepting,... http://cargocollective.com/guiborchert/Dell-Out-of-Home http://cargocollective.com/guiborchert/following/guiborchert/Dell-Out-of-Home Fri, 27 Apr 2012 09:07:58 +0000 Gui Borchert, Creative Director - Because more is more.™ 391089 Two ideas for OOH ads for Dell, based on their global brand campaign - Yours Is Here. STICKER WALL The first concept is huge wall of individual stickers that played with funny campaign lines, encouraging passerby to remove the sticker and apply it to something (or someone). behind each sticker are photos of different colored Inspiron laptops. The Grey colored circles create the campaign line when seen from distance. <img src="http://payload.cargocollective.com/1/0/31055/391089/03.jpg" width="640" height="361" width_o="640" height_o="361" src_o="http://payload.cargocollective.com/1/0/31055/391089/03_o.jpg" data-mid="1728507" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31055/391089/04.jpg" width="640" height="361" width_o="640" height_o="361" src_o="http://payload.cargocollective.com/1/0/31055/391089/04_o.jpg" data-mid="1728511" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/31055/391089/01.jpg" width="640" height="68" width_o="640" height_o="68" src_o="http://payload.cargocollective.com/1/0/31055/391089/01_o.jpg" data-mid="1728504" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/31055/391089/02.jpg" width="640" height="69" width_o="640" height_o="69" src_o="http://payload.cargocollective.com/1/0/31055/391089/02_o.jpg" data-mid="1728506" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/31055/391089/05.jpg" width="640" height="390" width_o="640" height_o="390" src_o="http://payload.cargocollective.com/1/0/31055/391089/05_o.jpg" data-mid="1728512" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31055/391089/06.jpg" width="640" height="390" width_o="640" height_o="390" src_o="http://payload.cargocollective.com/1/0/31055/391089/06_o.jpg" data-mid="1728513" border="0" align="left"/> CONSTRUCTION SITE BILLBOARDS The second idea was for Dell's Office line of computersm targeted at small business. At construction sites, we would rent usage of the crane to hang signs that indicated where the building was at the moment and where it was going to reach when finished, thus creating a parallel to the growth of small businesses. <img src="http://payload.cargocollective.com/1/0/31055/391089/09.jpg" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/0/31055/391089/09_o.jpg" data-mid="1728543" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/31055/391089/07.jpg" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/0/31055/391089/07_o.jpg" data-mid="1728541" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/31055/391089/08.jpg" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/0/31055/391089/08_o.jpg" data-mid="1728542" border="0" align="left"/> Agency: Mother New York Client: Pitch Role: Concepting, Art Direction Close Project Two ideas for OOH ads for Dell, based on their global brand campaign - Yours Is Here. STICKER WALL The first concept is huge wall of individual stickers that... http://cargocollective.com/guiborchert/Artism-Art-for-Autism http://cargocollective.com/guiborchert/following/guiborchert/Artism-Art-for-Autism Fri, 27 Apr 2012 09:07:58 +0000 Gui Borchert, Creative Director - Because more is more.™ 391186 A couple years ago I was invited to contribute an illustration to book called Artism - Art for Autism, with the aim to bring awareness to the cause through art and raise money for The National Autistic Society. I thought it was a nice cause and a fascinating subject. The image had to be created using only one predominant color in addition to black and white details, so the pages could be color coded. I'm not sure what happened to the book,I don't think it ever got produced, but I still like how my piece turned out. The idea was to depict the fact that autistic children often think in images instead of words. Every word they are exposed to is translated into images that come together to create meaning to what they hear or read. The icons used were intentionally universal to reinforce the idea of words as images. <img src="http://payload.cargocollective.com/1/0/31055/391186/gui_borchert_artism.jpg" width="640" height="909" width_o="801" height_o="1138" src_o="http://payload.cargocollective.com/1/0/31055/391186/gui_borchert_artism_o.jpg" data-mid="1728978" border="0" align="left"/> Close Project A couple years ago I was invited to contribute an illustration to book called Artism - Art for Autism, with the aim to bring awareness to the cause through art... http://cargocollective.com/guiborchert/Disorder-In-Progress-Book http://cargocollective.com/guiborchert/following/guiborchert/Disorder-In-Progress-Book Fri, 27 Apr 2012 09:07:56 +0000 Gui Borchert, Creative Director - Because more is more.™ 378999 Illustrations for Nando Costa's book "Disorder in Progress", with the theme "a problem of Brazil". <img src="http://payload.cargocollective.com/1/0/31055/378999/disorder1-beige.jpg" width="640" height="404" width_o="677" height_o="427" src_o="http://payload.cargocollective.com/1/0/31055/378999/disorder1-beige_o.jpg" data-mid="1669847" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/31055/378999/disorder2-beige.jpg" width="640" height="440" width_o="677" height_o="465" src_o="http://payload.cargocollective.com/1/0/31055/378999/disorder2-beige_o.jpg" data-mid="1669848" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/31055/378999/disorder3-beige.jpg" width="640" height="440" width_o="677" height_o="465" src_o="http://payload.cargocollective.com/1/0/31055/378999/disorder3-beige_o.jpg" data-mid="1669850" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/31055/378999/book.jpg" width="640" height="480" width_o="700" height_o="525" src_o="http://payload.cargocollective.com/1/0/31055/378999/book_o.jpg" data-mid="1669855" border="0" align="left"/> Nice to break away from the computer and do something by hand for a change. Close Project Illustrations for Nando Costa's book "Disorder in Progress", with the theme "a problem of Brazil". Nice to break away from the computer and do something... http://cargocollective.com/guiborchert/Dell-Wheelman http://cargocollective.com/guiborchert/following/guiborchert/Dell-Wheelman Fri, 27 Apr 2012 09:07:55 +0000 Gui Borchert, Creative Director - Because more is more.™ 367130 A standalone print ad for Dell's most advanced gaming computer, featuring a car chase videogame called Wheelman. The challenges: it needed to look like Barcelona, but we had to shoot in San Antonio, Texas. We had to cast a Dell employee. We didn't really have the budget to crash cars. So we got creative. And in the end, it all worked out. <img src="http://payload.cargocollective.com/1/0/31055/367130/Wheelman_poster_LOW_RES.jpg" width="640" height="416" width_o="752" height_o="489" src_o="http://payload.cargocollective.com/1/0/31055/367130/Wheelman_poster_LOW_RES_o.jpg" data-mid="1617454" border="0" align="left"/> The print ad. <img src="http://payload.cargocollective.com/1/0/31055/367130/01.jpg" width="640" height="426" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/31055/367130/01_o.jpg" data-mid="1617461" border="0" align="left"/> The sketch - cool to see how close to the final ad this one was. <img src="http://payload.cargocollective.com/1/0/31055/367130/02.JPG" width="640" height="480" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/31055/367130/02_o.JPG" data-mid="1617464" border="0" align="left"/> Our crashed car borrowed from a shop arrives. <img src="http://payload.cargocollective.com/1/0/31055/367130/04.JPG" width="640" height="480" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/31055/367130/04_o.JPG" data-mid="1617467" border="0" align="left"/> Making some minor but important adjustments. Like, adding a smoke machine. <img src="http://payload.cargocollective.com/1/0/31055/367130/06.JPG" width="640" height="480" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/31055/367130/06_o.JPG" data-mid="1617471" border="0" align="left"/> All in place. <img src="http://payload.cargocollective.com/1/0/31055/367130/09.JPG" width="640" height="480" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/31055/367130/09_o.JPG" data-mid="1617473" border="0" align="left"/> And, action! <img src="http://payload.cargocollective.com/1/0/31055/367130/12.jpg" width="640" height="492" width_o="2048" height_o="1575" src_o="http://payload.cargocollective.com/1/0/31055/367130/12_o.jpg" data-mid="1617486" border="0" align="left"/> A quick unretouched comp to see how it all composes. <img src="http://payload.cargocollective.com/1/0/31055/367130/approved.jpg" width="640" height="378" width_o="1707" height_o="1007" src_o="http://payload.cargocollective.com/1/0/31055/367130/approved_o.jpg" data-mid="1617493" border="0" align="left"/> And finally the unretouched layout for approval. PARTY FACT: Vin Diesel was the main character in the game. Agency: Mother New York Client: Dell Role: Concepting, Art Direction Photographer: Brent Humphreys Close Project A standalone print ad for Dell's most advanced gaming computer, featuring a car chase videogame called Wheelman. The challenges: it needed to look like Barcelona,...