http://cargocollective.com GIJS/JORIS | creative team LAUNCHED - Gijs Sluijters & Joris Tol Thu, 23 Feb 2012 09:00:05 +0000 http://cargocollective.com en http://cargocollective.com/gijsjoris/Cebuco http://cargocollective.com/gijsjoris/following/gijsjoris/Cebuco Thu, 23 Feb 2012 09:00:05 +0000 GIJS/JORIS | creative team LAUNCHED - Gijs Sluijters & Joris Tol 320875 var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-24817013-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Challenge: Show the power of newspaper advertising in a time where discussions about 'traditional' and 'digital' are a very popular thing. We made personal fullpage advertisements addressed to decision-makers in the media, showing their online call-ups or advertisements accompanied with the message: "Dear Wim van der Peet from GroupM, 9.5 million people in The Netherlands can now read that you are selling a hedgeshear on Marktplaats" Ending with a call to action: "Advertise in the newspapers. You will reach a lot more." <img src="http://payload.cargocollective.com/1/0/27474/320875/cebuco1.jpg" border="0" width="600" height="900" width_o="600" height_o="900" src_o="http://payload.cargocollective.com/1/0/27474/320875/cebuco1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/27474/320875/cebuco2.jpg" border="0" width="600" height="899" width_o="600" height_o="899" src_o="http://payload.cargocollective.com/1/0/27474/320875/cebuco2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/27474/320875/cebuco3.jpg" border="0" width="600" height="900" width_o="600" height_o="900" src_o="http://payload.cargocollective.com/1/0/27474/320875/cebuco3_o.jpg" align="left" /> Awards: Winner ADCN/Cebuco 2009 http://cargocollective.com/gijsjoris/Sensation http://cargocollective.com/gijsjoris/following/gijsjoris/Sensation Thu, 12 Jan 2012 17:48:46 +0000 GIJS/JORIS | creative team LAUNCHED - Gijs Sluijters & Joris Tol 1795190 var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-24817013-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Challenge: Create a low budget campaign to introduce a Dutch houseparty, Sensation White, in the UK. House parties and Holland. One of the first associations people tend to make, are drugs. We wanted to play with this prejudice and turn it into what Sensation does really stand for: White. To introduce Sensation White in the UK we packed white washing powder like drug-smogglers pack cocaine and sampled them in the cities where Sensation was going to be held. <img src="http://payload.cargocollective.com/1/0/27474/1795190/1.jpg" border="0" width="600" height="459" width_o="600" height_o="459" src_o="http://payload.cargocollective.com/1/0/27474/1795190/1_o.jpg" align="left" /> http://cargocollective.com/gijsjoris/Quaker-Cruesli http://cargocollective.com/gijsjoris/following/gijsjoris/Quaker-Cruesli Wed, 11 Jan 2012 22:44:58 +0000 GIJS/JORIS | creative team LAUNCHED - Gijs Sluijters & Joris Tol 2589434 Commercial for Quaker Cruesli showing a family enjoying breakfast.. their quirky slippers join in on the fun. http://cargocollective.com/gijsjoris/Toyota-Prius http://cargocollective.com/gijsjoris/following/gijsjoris/Toyota-Prius Mon, 09 Jan 2012 13:46:41 +0000 GIJS/JORIS | creative team LAUNCHED - Gijs Sluijters & Joris Tol 2552487 Toyota recently introduced two new cars in the Prius range: The Prius Wagon and the Prius Plug-in. Because already 3 million Prius drivers are contributing to a better world, we choose to focus on the drivers instead of the car. Together they tell Prius's story. Voice-over: Already 3 million Prius drivers are contributing to a better world by using less fuel. And with the new Toyota Prius Wagon the Prius family continues to grow. Prius keeps getting bigger. Voice-over: Refuelling at home. It's possible with the new Prius Plug-in. Available from June at your Toyota dealer. Directed by Andre Maat, Hazazah Music by Massive Music Amsterdam <img src="http://payload12.cargocollective.com/1/0/27474/2552487/1.jpg" border="0" width="670" height="427" width_o="670" height_o="427" src_o="http://payload12.cargocollective.com/1/0/27474/2552487/1_o.jpg" align="left" /> <img src="http://payload12.cargocollective.com/1/0/27474/2552487/6.jpg" border="0" width="670" height="427" width_o="670" height_o="427" src_o="http://payload12.cargocollective.com/1/0/27474/2552487/6_o.jpg" align="left" /> <img src="http://payload12.cargocollective.com/1/0/27474/2552487/3.jpg" border="0" width="670" height="427" width_o="670" height_o="427" src_o="http://payload12.cargocollective.com/1/0/27474/2552487/3_o.jpg" align="left" /> <img src="http://payload12.cargocollective.com/1/0/27474/2552487/5.jpg" border="0" width="670" height="427" width_o="670" height_o="427" src_o="http://payload12.cargocollective.com/1/0/27474/2552487/5_o.jpg" align="left" /> http://cargocollective.com/gijsjoris/Jupiler-Force-Haters-to-Lovers http://cargocollective.com/gijsjoris/following/gijsjoris/Jupiler-Force-Haters-to-Lovers Wed, 28 Dec 2011 14:09:43 +0000 GIJS/JORIS | creative team LAUNCHED - Gijs Sluijters & Joris Tol 2513176 Challenge: Create a social media campaign in reaction to negative buzz around Jupiler Force on Facebook and Twitter. In 2011 Jupiler introduced a non-alcoholic soft drink with a lemon twist called Jupiler Force. Loads of 6-packs were sampled across Belgium during the introduction. In social media lot's of real-men-beer-drinking-types started to dislike Jupiler Force, but also lot's of people tweeted they actually liked the drink. In order to emphasize the polarizing character of the drink we came up with the concept 'Haters to Lovers'. Online people could simply inform Jupiler whether they were a 'lover' or a 'hater'. A team drove across Belgium to pick up the cans from 'haters' and deliver them to 'lovers'. <img src="http://payload10.cargocollective.com/1/0/27474/2513176/tweetdeck_5.jpg" border="0" width="669" height="208" width_o="669" height_o="208" src_o="http://payload10.cargocollective.com/1/0/27474/2513176/tweetdeck_5_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/0/27474/2513176/busje-pack.jpg" border="0" width="661" height="278" width_o="661" height_o="278" src_o="http://payload10.cargocollective.com/1/0/27474/2513176/busje-pack_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/0/27474/2513176/force-eng1_4.jpg" border="0" width="670" height="501" width_o="670" height_o="501" src_o="http://payload10.cargocollective.com/1/0/27474/2513176/force-eng1_4_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/0/27474/2513176/force-eng_3.jpg" border="0" width="670" height="501" width_o="670" height_o="501" src_o="http://payload10.cargocollective.com/1/0/27474/2513176/force-eng_3_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/0/27474/2513176/youtoep.jpg" border="0" width="670" height="501" width_o="670" height_o="501" src_o="http://payload10.cargocollective.com/1/0/27474/2513176/youtoep_o.jpg" align="left" /> http://cargocollective.com/gijsjoris/MTA-Font http://cargocollective.com/gijsjoris/following/gijsjoris/MTA-Font Sat, 30 Jul 2011 19:27:27 +0000 GIJS/JORIS | creative team LAUNCHED - Gijs Sluijters & Joris Tol 1799289 By cutting forms out of the MTA New York City's Transit map, a typeface emerges. <img src="http://payload.cargocollective.com/1/0/27474/1799289/animatie.gif" border="0" width="600" height="539" width_o="600" height_o="539" src_o="http://payload.cargocollective.com/1/0/27474/1799289/animatie_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/0/27474/1799289/alfabet.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/27474/1799289/alfabet_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/27474/1799289/quotelayout.jpg" border="0" width="600" height="849" width_o="600" height_o="849" src_o="http://payload.cargocollective.com/1/0/27474/1799289/quotelayout_o.jpg" align="left" /> http://cargocollective.com/gijsjoris/About-Gijs-Joris http://cargocollective.com/gijsjoris/following/gijsjoris/About-Gijs-Joris Fri, 29 Jul 2011 08:59:23 +0000 GIJS/JORIS | creative team LAUNCHED - Gijs Sluijters & Joris Tol 1794605 var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-24817013-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); <img src="http://payload.cargocollective.com/1/0/27474/1794605/gijsjoris2.jpg" border="0" width="400" height="275" width_o="400" height_o="275" src_o="http://payload.cargocollective.com/1/0/27474/1794605/gijsjoris2_o.jpg" align="left" /> ^ LTR Joris Tol, Gijs Sluijters Gijs Sluijters and Joris Tol teamed up at the Willem de Kooning Arts Academy in Rotterdam while studying advertising. After our graduation we worked at FHV BBDO Amsterdam and Famous Brussels where we made campaigns for clients like Mars, Jupiler, Pepsi, Mercedes Benz, Monster.com, Interpolis, KPN Hi, Martini and Kidsrights. In 2010 we won a goldbrushed saw, a prize for Young Dutch Advertising talent of the year. Currently we are working at Launched in Amsterdam on Toyota and Lexus. In our spare time we like to design new fonts and to gather fame for hooligans. Awards: 2011 Esprix, Silver (integrated), KPN Hi 2011 SAN Accent, KPN Hi 2011 CCB / Sanoma, Silver, CB News 2011 ADCN, in book, Mercedes-Benz / Pink Ribbon 2010 Cannes Lions, Gold, Mars 2010 Dutch Advertising Talent of the Year (Gouden Zaag) 2010 Young Guns, Gold, Mars 2010 Eurobest, Bronze, Mars 2010 Epica, Gold, Mars 2010 Dutch Design Award, Mars 2010 ADCN, Silver, Mars 2010 ADCN, Silver (integrated), Plakkies 2010 4 SAN Nominations (2 x Plakkies, Mars, Interpolis) 2010 Gouden Haan, Shortlist, Marketing- and communicationtalent 2009 Eurobest, Silver (integrated), Plakkies 2009 Nomination Drempelprijs (Most promising graduates of Rotterdam) 2009 Several Dutch Young Creatives pitches won 2009 Selected team for Best YET 2010 Brussels 2007 - 2009 Several ADCN workshops won (Cebuco, Sanoma) Contact: <img src="http://payload.cargocollective.com/1/0/27474/1794605/email_icon.jpg" border="0" width="25" height="28" width_o="25" height_o="28" src_o="http://payload.cargocollective.com/1/0/27474/1794605/email_icon_o.jpg" align="left" /> info@gijs-joris.nl <img src="http://payload.cargocollective.com/1/0/27474/1794605/LinkedIn_gradient.jpg" border="0" width="25" height="26" width_o="25" height_o="26" src_o="http://payload.cargocollective.com/1/0/27474/1794605/LinkedIn_gradient_o.jpg" align="left" /> Gijs Joris <img src="http://payload.cargocollective.com/1/0/27474/1794605/Twitter_1.jpg" border="0" width="25" height="25" width_o="25" height_o="25" src_o="http://payload.cargocollective.com/1/0/27474/1794605/Twitter_1_o.jpg" align="left" /> Gijs Joris http://cargocollective.com/gijsjoris/Hi-Vault http://cargocollective.com/gijsjoris/following/gijsjoris/Hi-Vault Thu, 28 Jul 2011 15:19:14 +0000 GIJS/JORIS | creative team LAUNCHED - Gijs Sluijters & Joris Tol 1791006 var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-24817013-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Challenge: Prove the need for the Hi Bewaarbox. An online text message vault. Hi is Holland's largest telecom provider. In order to prove the need for the Bewaarbox (an online text message vault) we went into the streets and asked couples to look into each other's text message inbox. This little research proved that the BewaarBox fulfills needs that people may not be aware of. The item got appreciated in a lot of views and likes on the largest Dutch (scandal) blog Geenstijl.nl. Short version + subtitles below, or check out the full (Dutch) version here. <img src="http://payload.cargocollective.com/1/0/27474/1791006/Schermafbeelding 2011-07-29 om 08.21.20_1.png" border="0" width="670" height="509" width_o="670" height_o="509" src_o="http://payload.cargocollective.com/1/0/27474/1791006/Schermafbeelding 2011-07-29 om 08.21.20_1_o.png" align="left" /> Awards: Silver, Esprix (Integrated) San Accent http://cargocollective.com/gijsjoris/TNT-Post http://cargocollective.com/gijsjoris/following/gijsjoris/TNT-Post Thu, 30 Jun 2011 08:54:34 +0000 GIJS/JORIS | creative team LAUNCHED - Gijs Sluijters & Joris Tol 320853 var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-24817013-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Challenge: Attract teens and young adults into sending postcards. With approval and collaboration of some popular magazines, we showed them how much fun and personal postcards can be. We placed postcards over the magazine's editorial design. This way, when reading an interesting article, the reader can easily remove the postcard out of the magazine and send it to a friend. <img src="http://payload.cargocollective.com/1/0/27474/320853/overzicht-nw.jpg" border="0" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/27474/320853/overzicht-nw_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/27474/320853/expo-start.jpg" border="0" width="670" height="458" width_o="670" height_o="458" src_o="http://payload.cargocollective.com/1/0/27474/320853/expo-start_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/27474/320853/expo.jpg" border="0" width="670" height="457" width_o="670" height_o="457" src_o="http://payload.cargocollective.com/1/0/27474/320853/expo_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/27474/320853/kaart-exponw.jpg" border="0" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/0/27474/320853/kaart-exponw_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/27474/320853/samplesale-start.jpg" border="0" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/27474/320853/samplesale-start_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/27474/320853/samplesale.jpg" border="0" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/27474/320853/samplesale_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/27474/320853/kaart-sale.jpg" border="0" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/0/27474/320853/kaart-sale_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/27474/320853/couch-cropped-start.jpg" border="0" width="670" height="452" width_o="670" height_o="452" src_o="http://payload.cargocollective.com/1/0/27474/320853/couch-cropped-start_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/27474/320853/couch-cropped.jpg" border="0" width="670" height="452" width_o="670" height_o="452" src_o="http://payload.cargocollective.com/1/0/27474/320853/couch-cropped_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/27474/320853/kaart-couch.jpg" border="0" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/0/27474/320853/kaart-couch_o.jpg" align="left" /> Awards: Gold @ ADCN / Sanoma http://cargocollective.com/gijsjoris/Mercedes-Benz-supports-Pink-Ribbon http://cargocollective.com/gijsjoris/following/gijsjoris/Mercedes-Benz-supports-Pink-Ribbon Wed, 22 Sep 2010 09:53:13 +0000 GIJS/JORIS | creative team LAUNCHED - Gijs Sluijters & Joris Tol 638992 var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-24817013-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Challenge: Show Mercedes-Benz's relationship to the Pink Ribbon organisation. To symbolize all the women for whom Pink Ribbon works tirelessly, we painted a Mercedes-Benz B-Class with women's names. Famous artist Niels 'Shoe' Meulman customized the brand new white B-Class with his calligraffiti style. Through social media people could enter names he then wrote on the car. We turned the artwork into the advertisement in Pink Ribbon magazine and a making-of movie that is circulating on the internet. Awards: ADCN Nomination (Graphic Design) Winner 'Most Inspiring Pink Ribbon Ad 2010 People could leave tweets @Pink Ribbon with names for the illustrator to write on the Benz. <img src="http://payload.cargocollective.com/1/0/27474/638992/MB-browser600.jpg" border="0" width="600" height="386" width_o="600" height_o="386" src_o="http://payload.cargocollective.com/1/0/27474/638992/MB-browser600_o.jpg" align="left" /> The ad in Pink Ribbon Magazine <img src="http://payload.cargocollective.com/1/0/27474/638992/mercedes_pinkribbon_ad600.jpg" border="0" width="600" height="771" width_o="600" height_o="771" src_o="http://payload.cargocollective.com/1/0/27474/638992/mercedes_pinkribbon_ad600_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/27474/638992/pinkribbonoverview.jpg" border="0" width="600" height="411" width_o="600" height_o="411" src_o="http://payload.cargocollective.com/1/0/27474/638992/pinkribbonoverview_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/27474/638992/published.jpg" border="0" width="600" height="571" width_o="600" height_o="571" src_o="http://payload.cargocollective.com/1/0/27474/638992/published_o.jpg" align="left" />