http://cargocollective.com GIJS/JORIS | creative team at DDB & Tribal Amsterdam Fri, 26 Apr 2013 08:55:42 +0000 http://cargocollective.com en http://cargocollective.com/gijsjoris/Volkswagen-Das-Hund http://cargocollective.com/gijsjoris/following/gijsjoris/Volkswagen-Das-Hund Fri, 26 Apr 2013 08:55:42 +0000 GIJS/JORIS | creative team at DDB & Tribal Amsterdam 1795190 Imitation is the sincerest form of flattery. In this spot a dog loves a Volkswagen so much, he decides to pretend he is one. He even masters parallel parking and the alarm. Not only those who drive the car are impressed by it. When the commercial was released it hit well over a million views in the first week alone. Client wanted to release a normal making of, but we came up with an idea: We put an actor on the set, the supposedly 'real' owner of the dog. We didn't tell the crew members that this man was an actor so the reactions to his annoying behavior are genuine. Instead of showing exactly how the commercial was made, we turned the making of into an interesting piece of content to generate a second wave of PR. Imitation is the sincerest form of flattery. In this spot a dog loves a Volkswagen so much, he decides to pretend he is one. He even masters parallel parking and... http://cargocollective.com/gijsjoris/Jupiler-Act-Selector http://cargocollective.com/gijsjoris/following/gijsjoris/Jupiler-Act-Selector Wed, 06 Feb 2013 14:53:53 +0000 GIJS/JORIS | creative team at DDB & Tribal Amsterdam 320869 var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-24817013-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Challenge: Create an activation platform that connects Jupiler to festival culture in Belgium. Belgium is a real festival-loving country. To help festival goers discover the numerous acts, we made the Act-Selector for Jupiler, main sponsor of all the major festivals. The Act-Selector shows all the acts performing live using existing online content (e.g. video-clips on the band's MySpace or imagery captured by people in the audience). The user can instantly choose whether he likes or doesn't like an act. Through Facebook Connect the choices of your friends are always visible in your main screen. The end-result is a personal festival schedule showing all the chosen acts and choices of friends in a timetable set-up. During the festival you can use the iPhone-app to check your personalized schedule and see where your friends are going. <img src="http://payload.cargocollective.com/1/0/27474/320869/start.jpg" width="670" height="376" width_o="670" height_o="376" src_o="http://payload.cargocollective.com/1/0/27474/320869/start_o.jpg" data-mid="8342528" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27474/320869/choosefest.jpg" width="670" height="376" width_o="670" height_o="376" src_o="http://payload.cargocollective.com/1/0/27474/320869/choosefest_o.jpg" data-mid="8342524" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27474/320869/act-nosaj-start.jpg" width="670" height="376" width_o="670" height_o="376" src_o="http://payload.cargocollective.com/1/0/27474/320869/act-nosaj-start_o.jpg" data-mid="8342514" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27474/320869/act-nosaj-choose.jpg" width="670" height="376" width_o="670" height_o="376" src_o="http://payload.cargocollective.com/1/0/27474/320869/act-nosaj-choose_o.jpg" data-mid="8342513" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27474/320869/act-madball-start.jpg" width="670" height="376" width_o="670" height_o="376" src_o="http://payload.cargocollective.com/1/0/27474/320869/act-madball-start_o.jpg" data-mid="8342511" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27474/320869/act-madball-choose.jpg" width="670" height="376" width_o="670" height_o="376" src_o="http://payload.cargocollective.com/1/0/27474/320869/act-madball-choose_o.jpg" data-mid="8342509" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27474/320869/blocks-1140.jpg" width="670" height="376" width_o="670" height_o="376" src_o="http://payload.cargocollective.com/1/0/27474/320869/blocks-1140_o.jpg" data-mid="8342520" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27474/320869/blocks-1140clip.jpg" width="670" height="376" width_o="670" height_o="376" src_o="http://payload.cargocollective.com/1/0/27474/320869/blocks-1140clip_o.jpg" data-mid="8342521" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27474/320869/iphone-blokken.jpg" width="670" height="494" width_o="670" height_o="494" src_o="http://payload.cargocollective.com/1/0/27474/320869/iphone-blokken_o.jpg" data-mid="8342526" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27474/320869/iphone-reminder.jpg" width="670" height="494" width_o="670" height_o="494" src_o="http://payload.cargocollective.com/1/0/27474/320869/iphone-reminder_o.jpg" data-mid="8342527" border="0" align="left"/> Challenge: Create an activation platform that connects Jupiler to festival culture in Belgium. Belgium is a real festival-loving country. To help festival goers... http://cargocollective.com/gijsjoris/About-Gijs-Joris http://cargocollective.com/gijsjoris/following/gijsjoris/About-Gijs-Joris Fri, 27 Jul 2012 03:52:08 +0000 GIJS/JORIS | creative team at DDB & Tribal Amsterdam 1794605 var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-24817013-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); <img src="http://payload.cargocollective.com/1/0/27474/1794605/gijsjoris2.jpg" width="400" height="275" width_o="400" height_o="275" src_o="http://payload.cargocollective.com/1/0/27474/1794605/gijsjoris2_o.jpg" data-mid="8848297" border="0" align="left"/> ^ LTR Joris Tol, Gijs Sluijters Hello! We are Gijs Sluijters and Joris Tol, a creative team at DDB & Tribal Amsterdam. We teamed up at the Willem de Kooning Arts Academy in Rotterdam while studying advertising. We believe a good idea can be expressed in all kinds of media, therefore we like to work across multiple disciplines and channels. Digital technology has created innumerable possibilities which we like to explore and use. After our graduation we worked at FHV BBDO Amsterdam and Famous Brussels where we made campaigns for Mars, Jupiler, Pepsi, Mercedes Benz, Monster.com, Interpolis, KPN Hi, Martini and Kidsrights. In our spare time we design fonts and gather fame for hooligans. Awards: 2011 Esprix, Silver (integrated), KPN Hi 2011 SAN Accent, KPN Hi 2011 CCB / Sanoma, Silver, CB News 2011 ADCN, in book, Mercedes-Benz / Pink Ribbon 2010 Cannes Lions, Gold, Mars 2010 Dutch Advertising Talent of the Year (Gouden Zaag) 2010 Young Guns, Gold, Mars 2010 Eurobest, Bronze, Mars 2010 Epica, Gold, Mars 2010 Dutch Design Award, Mars 2010 ADCN, Silver, Mars 2010 ADCN, Silver (integrated), Plakkies 2010 4 SAN Nominations (2 x Plakkies, Mars, Interpolis) 2010 Gouden Haan, Shortlist, Marketing- and communicationtalent 2009 Eurobest, Silver (integrated), Plakkies 2009 Nomination Drempelprijs (Most promising graduates of Rotterdam) 2009 Several Dutch Young Creatives pitches won 2009 Selected team for Best YET 2010 Brussels 2007 - 2009 Several ADCN workshops won (Cebuco, Sanoma) Contact: <img src="http://payload.cargocollective.com/1/0/27474/1794605/email_icon.jpg" width="25" height="28" width_o="25" height_o="28" src_o="http://payload.cargocollective.com/1/0/27474/1794605/email_icon_o.jpg" data-mid="8848338" border="0" align="left"/> info@gijs-joris.nl <img src="http://payload.cargocollective.com/1/0/27474/1794605/LinkedIn_gradient.jpg" width="25" height="26" width_o="25" height_o="26" src_o="http://payload.cargocollective.com/1/0/27474/1794605/LinkedIn_gradient_o.jpg" data-mid="8848341" border="0" align="left"/> Gijs Joris <img src="http://payload.cargocollective.com/1/0/27474/1794605/Twitter_1.jpg" width="25" height="25" width_o="25" height_o="25" src_o="http://payload.cargocollective.com/1/0/27474/1794605/Twitter_1_o.jpg" data-mid="8848342" border="0" align="left"/> Gijs Joris ^ LTR Joris Tol, Gijs Sluijters Hello! We are Gijs Sluijters and Joris Tol, a creative team at DDB & Tribal Amsterdam. We teamed up at the Willem de Kooning Arts... http://cargocollective.com/gijsjoris/MTA-Font http://cargocollective.com/gijsjoris/following/gijsjoris/MTA-Font Fri, 27 Jul 2012 03:52:06 +0000 GIJS/JORIS | creative team at DDB & Tribal Amsterdam 1799289 var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-24817013-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); By cutting forms out of the MTA New York City's Transit map, a typeface emerges. <img src="http://payload.cargocollective.com/1/0/27474/1799289/animatie.gif" width="600" height="539" width_o="600" height_o="539" src_o="http://payload.cargocollective.com/1/0/27474/1799289/animatie_o.gif" data-mid="8873685" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27474/1799289/alfabet.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/27474/1799289/alfabet_o.jpg" data-mid="8873659" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27474/1799289/quotelayout.jpg" width="600" height="849" width_o="600" height_o="849" src_o="http://payload.cargocollective.com/1/0/27474/1799289/quotelayout_o.jpg" data-mid="8873664" border="0" align="left"/> By cutting forms out of the MTA New York City's Transit map, a typeface emerges. http://cargocollective.com/gijsjoris/Discovery-Channel http://cargocollective.com/gijsjoris/following/gijsjoris/Discovery-Channel Fri, 27 Jul 2012 03:52:00 +0000 GIJS/JORIS | creative team at DDB & Tribal Amsterdam 320865 var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-24817013-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Challenge: promote the Survival week on Discovery Channel. We created an ad which at first glance looks like an ad for instant soup. When you remove the instant soup sample, it reveals an announcement for the Survival week on Discovery Channel: “Here you go, this is all you'll be getting this week" <img src="http://payload.cargocollective.com/1/0/27474/320865/liggend_sup_a_soup.jpg" width="670" height="474" width_o="1200" height_o="849" src_o="http://payload.cargocollective.com/1/0/27474/320865/liggend_sup_a_soup_o.jpg" data-mid="1393937" border="0" align="left"/> Challenge: promote the Survival week on Discovery Channel. We created an ad which at first glance looks like an ad for instant soup. When you remove the instant... http://cargocollective.com/gijsjoris/Otrivin http://cargocollective.com/gijsjoris/following/gijsjoris/Otrivin Fri, 27 Jul 2012 03:51:58 +0000 GIJS/JORIS | creative team at DDB & Tribal Amsterdam 320848 var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-24817013-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Make sure you can smell the perfume. <img src="http://payload.cargocollective.com/1/0/27474/320848/otrivin_2.jpg" width="670" height="473" width_o="670" height_o="473" src_o="http://payload.cargocollective.com/1/0/27474/320848/otrivin_2_o.jpg" data-mid="8171762" border="0" align="left"/> Make sure you can smell the perfume. http://cargocollective.com/gijsjoris/Cebuco http://cargocollective.com/gijsjoris/following/gijsjoris/Cebuco Fri, 27 Jul 2012 03:51:55 +0000 GIJS/JORIS | creative team at DDB & Tribal Amsterdam 320875 var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-24817013-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Challenge: Show the power of newspaper advertising in a time where discussions about 'traditional' and 'digital' are a very popular thing. We made personal fullpage advertisements addressed to decision-makers in the media, showing their online call-ups or advertisements accompanied with our message: "Dear Wim van der Peet from GroupM, 9.5 million people in The Netherlands can now read that you are selling a hedgeshear on Marktplaats" Ending with a call to action: "Advertise in the newspapers. You will reach a lot more." Awards: ADCN/Cebuco 2009 <img src="http://payload.cargocollective.com/1/0/27474/320875/cebuco1.jpg" width="600" height="900" width_o="600" height_o="900" src_o="http://payload.cargocollective.com/1/0/27474/320875/cebuco1_o.jpg" data-mid="1740434" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27474/320875/cebuco2.jpg" width="600" height="899" width_o="600" height_o="899" src_o="http://payload.cargocollective.com/1/0/27474/320875/cebuco2_o.jpg" data-mid="1740435" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27474/320875/cebuco3.jpg" width="600" height="900" width_o="600" height_o="900" src_o="http://payload.cargocollective.com/1/0/27474/320875/cebuco3_o.jpg" data-mid="1740436" border="0" align="left"/> Challenge: Show the power of newspaper advertising in a time where discussions about 'traditional' and 'digital' are a very popular thing. We made personal... http://cargocollective.com/gijsjoris/CB-News http://cargocollective.com/gijsjoris/following/gijsjoris/CB-News Fri, 27 Jul 2012 03:51:51 +0000 GIJS/JORIS | creative team at DDB & Tribal Amsterdam 320871 var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-24817013-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); CCB/Sanoma released a 24hour pitch. The brief: Promote CB News as the best French communication and advertising magazine via print ads. Illustrations by Barbara van de Konijnen. Awards: CCB / Sanoma, Silver <img src="http://payload.cargocollective.com/1/0/27474/320871/EveryStoryEndsUp_1logo.jpg" width="600" height="849" width_o="600" height_o="849" src_o="http://payload.cargocollective.com/1/0/27474/320871/EveryStoryEndsUp_1logo_o.jpg" data-mid="8352108" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27474/320871/EveryStoryEndsUp_2logo.jpg" width="600" height="849" width_o="600" height_o="849" src_o="http://payload.cargocollective.com/1/0/27474/320871/EveryStoryEndsUp_2logo_o.jpg" data-mid="8352109" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27474/320871/EveryStoryEndsUp_3logo.jpg" width="600" height="849" width_o="600" height_o="849" src_o="http://payload.cargocollective.com/1/0/27474/320871/EveryStoryEndsUp_3logo_o.jpg" data-mid="8352110" border="0" align="left"/> CCB/Sanoma released a 24hour pitch. The brief: Promote CB News as the best French communication and advertising magazine via print ads. Illustrations by Barbara... http://cargocollective.com/gijsjoris/TNT-Post http://cargocollective.com/gijsjoris/following/gijsjoris/TNT-Post Fri, 27 Jul 2012 03:51:50 +0000 GIJS/JORIS | creative team at DDB & Tribal Amsterdam 320853 var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-24817013-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Challenge: Attract teens and young adults into sending postcards. With approval and collaboration of some popular magazines, we showed them how much fun and personal postcards can be. We placed postcards over the magazine's editorial design. This way, when reading an interesting article, the reader can easily remove the postcard out of the magazine and send it to a friend. Awards: ADCN / Sanoma <img src="http://payload.cargocollective.com/1/0/27474/320853/overzicht-nw.jpg" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/27474/320853/overzicht-nw_o.jpg" data-mid="8175811" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27474/320853/expo-start.jpg" width="670" height="458" width_o="670" height_o="458" src_o="http://payload.cargocollective.com/1/0/27474/320853/expo-start_o.jpg" data-mid="8159815" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27474/320853/expo.jpg" width="670" height="457" width_o="670" height_o="457" src_o="http://payload.cargocollective.com/1/0/27474/320853/expo_o.jpg" data-mid="8159816" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27474/320853/kaart-exponw.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/0/27474/320853/kaart-exponw_o.jpg" data-mid="8170876" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27474/320853/samplesale-start.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/27474/320853/samplesale-start_o.jpg" data-mid="8171065" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27474/320853/samplesale.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/27474/320853/samplesale_o.jpg" data-mid="8171067" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27474/320853/kaart-sale.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/0/27474/320853/kaart-sale_o.jpg" data-mid="8171064" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27474/320853/couch-cropped-start.jpg" width="670" height="452" width_o="670" height_o="452" src_o="http://payload.cargocollective.com/1/0/27474/320853/couch-cropped-start_o.jpg" data-mid="8171195" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27474/320853/couch-cropped.jpg" width="670" height="452" width_o="670" height_o="452" src_o="http://payload.cargocollective.com/1/0/27474/320853/couch-cropped_o.jpg" data-mid="8171196" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27474/320853/kaart-couch.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/0/27474/320853/kaart-couch_o.jpg" data-mid="8171197" border="0" align="left"/> Challenge: Attract teens and young adults into sending postcards. With approval and collaboration of some popular magazines, we showed them how much fun and... http://cargocollective.com/gijsjoris/Hi-Vault http://cargocollective.com/gijsjoris/following/gijsjoris/Hi-Vault Fri, 27 Jul 2012 03:51:49 +0000 GIJS/JORIS | creative team at DDB & Tribal Amsterdam 1791006 var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-24817013-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Challenge: Prove the need for the Hi Bewaarbox. An online text message vault. Hi is Holland's largest telecom provider. In order to prove the need for the Bewaarbox (an online text message vault) we went into the streets and asked couples to look into each other's text message inbox. This little research proved that the BewaarBox fulfills needs that people may not be aware of. The item got appreciated in a lot of views and likes on the largest Dutch (scandal) blog Geenstijl.nl. Short version + subtitles below, or check out the original (Dutch) version here. <img src="http://payload.cargocollective.com/1/0/27474/1791006/Schermafbeelding 2011-07-29 om 08.21.20_1.png" width="670" height="509" width_o="670" height_o="509" src_o="http://payload.cargocollective.com/1/0/27474/1791006/Schermafbeelding 2011-07-29 om 08.21.20_1_o.png" data-mid="8847248" border="0" align="left"/> Awards: Silver, Esprix (Integrated) San Accent Challenge: Prove the need for the Hi Bewaarbox. An online text message vault. Hi is Holland's largest telecom provider. In order to prove the need for the...