Florence Montmare http://cargocollective.com Florence Montmare Thu, 07 Feb 2013 17:45:33 +0000 http://cargocollective.com en CIRQUE DU SOLEIL http://cargocollective.com/florencemontmare/CIRQUE-DU-SOLEIL http://cargocollective.com/florencemontmare/following/florencemontmare/CIRQUE-DU-SOLEIL Thu, 07 Feb 2013 17:45:33 +0000 Florence Montmare 4940084 Objective: To understand how companies in the experience sector innovate. It is an investigation of innovation processes generally, and specifically within Cirque du Soleil, the worldwide leader of new circus. The theory of "Scripting" is tested along with the consumer journey perspective. Approach: In-depth interviews with innovation professionals, prominent artists, and creative executives illuminate the processes, tools and perspectives used to innovate in the experience industry. Result: Experience innovation is similar to service innovation, confirming previous studies. All the companies studied have a centralized management which dictates innovation; in fact, much more than assumed according to previous theory. Scripting theory can be a significant approach for increasing innovation for companies. Cirque du Soleil’s challenge is to stay innovative — industrializing without becoming predictable. New creative endeavors must express the essence of the brand, include the meta-level of the Scripting and be in conjunction with the target audience identity. Through Scripting, Cirque du Soleil can potentially find a way to industrialize, streamline the innovation process and capitalize on its creativity. Currently, the innovation process of Cirque du Soleil can be described as unstructured and not consciously scripted. In contrast, innovation consultancy Fahrenheit 212 has a much more conscious, structured, and thus scripted, innovation process. More studies should be conducted within this area, perhaps testing the Scripting theory on other cases and studying the Stage-Gate process parallel to the consumer journey perspective and Scripting. DOWNLOAD “THE CIRCUS OF INNOVATION” — SCRIPTING THE EXTRAORDNARY, CAPITALIZING ON CREATIVITY IN THE EXPERIENCE INDUSTRY — A STUDY OF CIRQUE DU SOLEIL Objective: To understand how companies in the experience sector innovate. It is an investigation of innovation processes generally, and specifically within Cirque... BIG APPLE CIRCUS http://cargocollective.com/florencemontmare/BIG-APPLE-CIRCUS http://cargocollective.com/florencemontmare/following/florencemontmare/BIG-APPLE-CIRCUS Thu, 07 Feb 2013 13:00:52 +0000 Florence Montmare 4938277 All photography for Big Apple Circus clowns Acrobuffos website All photography for Big Apple Circus clowns Acrobuffos website TELEVISION http://cargocollective.com/florencemontmare/TELEVISION http://cargocollective.com/florencemontmare/following/florencemontmare/TELEVISION Fri, 11 Jan 2013 12:36:30 +0000 Florence Montmare 993688 New York Act, Fuji TV/ Florence Montmare feature In the popular Japanese feature “New York Act”, sponsored by Maybeline, Florence is featured photographing Cirque du Soleil performer Francois Guillaume Leblanc. We visit favorite New York City spots Printed Matter, the New York High-line and Central Park. New York Act, Fuji TV/ Florence Montmare feature In the popular Japanese feature “New York Act”, sponsored by Maybeline, Florence is featured photographing... ADVERTISING http://cargocollective.com/florencemontmare/ADVERTISING http://cargocollective.com/florencemontmare/following/florencemontmare/ADVERTISING Fri, 11 Jan 2013 11:34:14 +0000 Florence Montmare 993710 <img src="http://payload.cargocollective.com/1/1/44548/993710/Advertising01.jpg" width="670" height="541" width_o="1113" height_o="899" src_o="http://payload.cargocollective.com/1/1/44548/993710/Advertising01_o.jpg" data-mid="17785324" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/44548/993710/Advertising02.jpg" width="670" height="337" width_o="1600" height_o="805" src_o="http://payload.cargocollective.com/1/1/44548/993710/Advertising02_o.jpg" data-mid="17785330" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/44548/993710/Advertising03.jpg" width="670" height="547" width_o="1202" height_o="982" src_o="http://payload.cargocollective.com/1/1/44548/993710/Advertising03_o.jpg" data-mid="17785333" border="0" align="left"/><img 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height="372" width_o="1378" height_o="766" src_o="http://payload.cargocollective.com/1/1/44548/993710/Advertising33_o.jpg" data-mid="17785499" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/44548/993710/Advertising34.jpg" width="670" height="271" width_o="1445" height_o="586" src_o="http://payload.cargocollective.com/1/1/44548/993710/Advertising34_o.jpg" data-mid="17785506" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/44548/993710/Advertising35.jpg" width="670" height="436" width_o="1607" height_o="1046" src_o="http://payload.cargocollective.com/1/1/44548/993710/Advertising35_o.jpg" data-mid="17785516" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/44548/993710/Advertising36.jpg" width="670" height="312" width_o="1658" height_o="773" src_o="http://payload.cargocollective.com/1/1/44548/993710/Advertising36_o.jpg" data-mid="17785525" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/44548/993710/Advertising37.jpg" width="670" height="306" width_o="1650" height_o="756" src_o="http://payload.cargocollective.com/1/1/44548/993710/Advertising37_o.jpg" data-mid="17785532" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/44548/993710/Portraits36.jpg" width="670" height="246" width_o="1610" height_o="593" src_o="http://payload.cargocollective.com/1/1/44548/993710/Portraits36_o.jpg" data-mid="17785563" border="0" align="left"/> DOCUMENTARY http://cargocollective.com/florencemontmare/DOCUMENTARY http://cargocollective.com/florencemontmare/following/florencemontmare/DOCUMENTARY Sun, 15 Apr 2012 20:15:04 +0000 Florence Montmare 993677 Florence was featured as a New York photographer in the Japanese national broadcast production "Meet Wajima, Japan" via Fuji TV. In addition the project included a website, a photo exhibition in New York, and screenings and talks at the Museum of East Asian Antiquities at Linneaus University and Nordic Business Institute in Sweden. Visit the project web site story (PDF) Florence was featured as a New York photographer in the Japanese national broadcast production "Meet Wajima, Japan" via Fuji TV. In addition the project included a...